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April 7, 2025 46 mins

Mike Madsen, Senior Manager of Revenue Operations at Workday, is today’s guest.


We explore how AI is reshaping sales efficiency, why the next generation of sales leaders need to think like operators, and how to build scalable, data-driven sales playbooks. 


In this episode, you’ll learn:

  • Why AI is reshaping sales operations and how to make it work for your team

  • How to leverage first-party and third-party data to improve sales performance

  • The secret to building scalable sales playbooks that actually work

  • Why player-coach leadership is the key to building high-performing teams


Mike shares practical advice from his experience leading revenue operations at Workday - plus why data infrastructure is the foundation for any successful GTM strategy. 


For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠ 

Ben on LinkedIn - www.linkedin.com/in/bensalzman 
Millie on LinkedIn - www.linkedin.com/in/milliebeetham

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