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April 10, 2025 49 mins

Today on the pod, our very own Andrew Riesenfeld, COO of GTM here at ZoomInfo.


We explore how Andrew scaled revenue operations at DocuSign, why outbound is broken, and how AI is reshaping sales efficiency at ZoomInfo, and for our customers. 


In this episode, you’ll learn:

  • Why outbound is broken—and how to fix it with signal-based selling

  • How to build scalable sales playbooks that actually work

  • Why a “golden record” is critical for data-driven sales success

  • How AI is transforming sales forecasting and improving sales efficiency


Andrew shares tactical insights from leading revenue teams at some of the world’s top companies - and why the future of sales is all about precision and personalization.


For more from ZI Labs, visit ⁠www.zoominfo.com/labs⁠ 

Ben on LinkedIn - www.linkedin.com/in/bensalzman 

Millie on LinkedIn - www.linkedin.com/in/milliebeetham 


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