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July 3, 2025 26 mins

In this episode of Tea with GaryVee, Gary answers a crucial question from a creator struggling to sell a book despite hitting 10K views per video and one viral hit near a million. Gary breaks down the disconnect between views and conversions, and shares one of the most important business lessons of his career: the power of 1:1 community building.


You’ll also hear:

  • How Gary’s personal DM strategy from 2007–2011 changed his life

  • Why high views don’t always equal sales and how to fix it

  • Lessons from the VeeFriends launch and early Wine Library days

  • Advice for creators trying to turn attention into action


Whether you’re a founder, creator, or just trying to figure out social media marketing, this episode is packed with practical gems.

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