Episode Transcript
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Speaker 1 (00:00):
Yeah, I absolutely remember the first time I cracked the mic.
The first time I cracked the mic was Charleston, South
Carolina as Z ninety three jams.
Speaker 2 (00:06):
The first time I cracked the mic by myself.
Speaker 1 (00:08):
Because the reason I even got on radio is because
I used to always come in studio because I used
to do promotions and I used to well, I was
an intern. Then I got hired in the promotions department
and I would just be hanging around the radio station
and like you know, my guy WILLI Will would bring
me on the air with him. And so my man
Ron White, who was the music director at the time,
he said, Yo, you ever thought about being on the radio,
(00:29):
And so they put me on the radio. Voice tracking
y'all kids don't do that no more. But voice tracking
used to be a thing where you would record your
voice and they would usually play in the overnights. But
for me, they started me Sunday mornings ten am to
three pm. I believed the shift was and I didn't
go live until ten pm on a Saturday because I
was scaring all the church folks on Sunday. So then
(00:50):
they moved me to Saturday seven to midnight, and the
first three hours was voice tracked and then.
Speaker 2 (00:55):
I'd be live ten to twelve.
Speaker 1 (00:57):
And I absolutely positively remember that feeling of first going
live on the radio on a Saturday night at ten pm.
There was nothing like it, you know, the phone lines
bringing you, taking phone calls, you know, just really feeling
like you you one with the city, you know of Charleston.
So yes, I absolutely remember that. Oh man, I mean,
that's a great question. But I feel like I feel
(01:19):
like that's all. It's constantly always happening, you know, because
we've been I've been doing radio what twenty seven years now,
started off as an intern in nineteen ninety eight, first
got on the air in ninety nine. We've been doing
Breakfast Club for fifteen years. And you know, one thing
that I've learned from being the host of a nationally
syndicated radio show is if you're consistently good at what
(01:43):
you do, and you know, you consistently continue to grow
and evolve the show, it really is no high point
because the high points keep coming. Like, you know, I
thought being in the Radio Hall of Fame would have
been a high point, but then being in the Radio
Hall of Fame, you know, doesn't necessarily feel as great
as you know, doing a phenomenal interview with somebody that
(02:06):
you may have never thought you was going to do
an interview with.
Speaker 2 (02:09):
So I don't think there is no high point, like even.
Speaker 1 (02:12):
Now with this new you know, iteration of the Breakfast Club,
you know, having just hilarious here, having Lauren la Rossa here,
like some people may have thought we had our best
days behind us, but now it's like, you know, coming
in here just feels, at least to me, it feels,
you know, brand new again. So I don't think there
ever is a high point when you are consistently, you know,
(02:34):
doing things at a high level.
Speaker 2 (02:37):
That list is too long.
Speaker 1 (02:39):
And the only reason I say that list is too
long is because I've literally sat down and had conversations
with people that I never thought i'd want i'd be
having conversations with, and then when they're sitting in front
of me, I'm.
Speaker 2 (02:50):
Like, damn, I've always I've always.
Speaker 1 (02:53):
Wanted to have a conversation with this person, you know,
so you just you just never know, Like I mean,
think about the and this is going when when Breakfast
Club does this documentary, people are going to see this.
And this is something that I say all the time
you show me another platform, you know, especially a black
platform that has had the diversity of guests that Breakfast
(03:15):
Club has had. And show me a platform that has
had the diversity of black thought that Breakfast Club has had.
You'd be hard pressed to find any platform, black or
white that has the.
Speaker 2 (03:25):
Diversity of guests that Breakfast Club does.
Speaker 1 (03:28):
I mean, we go for Meil Robbins to Minister Fara Khan,
Kodak Black to Kamala Harris.
Speaker 2 (03:33):
You know what I'm saying. You know, Dick Gregory, the
you know Henry Danger, you know interviewed Henry to Henry
Danger exactly. I don't even remember that. That's my point.
Oh man.
Speaker 1 (03:48):
See that's see that goes back to the high point
question you asked me, what's the high point? I always
have a great listener interaction because the Breakfast Club listeners
are the other hosts of the show. You know, one
of my favorite interactions that has happened in recent months is,
you know, yesterday when that beautiful Auntie you know called
in this morning they say that Lauren needed a change.
You know, we were talking about Laurence wigs and Lauren's hair.
(04:12):
You know, I make jokes in a loving way, because
you know, I want her to be the best version
of herself and she just wasn't being that with the
wigshit what she was wearing. And older woman called in
and literally just said Lauren needed a change. And it
was just those subtle words from an older black woman.
Hearing that over the air, it just felt, you know,
(04:33):
so refreshing and just constantly let us know we got
to be the best versions of ourselves all the time,
and sometimes you just need a change. And that's what
you know, Breakfast Club has had that throughout the year.
Sometimes you just need a change, and you know, that's
what we have done in this studio created a lot
of good change. I mean, difficult is a strong word
because I'm a person that's very aware of my feelings
(04:55):
and what I'm feeling in the moment. But I can
tell you the one that came up for me just
now was definitely after Nipsey Hustle was was taken away
from us like that. That that Monday was crazy because
it was just something about the death of Nipsey Hustle
that just literally hit different. Like, you know, I can't
(05:19):
describe the energy of that day other than boy, people
really don't give a fuck about you. When you got
somebody like Nipsey Hustle who was such a blessing to
his community, you know, it was like, man, y'all really
love hurting the people God sent the help and even
(05:39):
you know, Ever since that Sunday that Nipsey passed, I
don't think I've always have really bad anxiety on Sundays
and I get really depressed on Sundays. And I think
it's because of that, and not only that, you know,
when when Kobe passed. Kobe passed on a Sunday, So
I don't know why. I always think about, you know,
these tragic situations that have happened on Sundays, and I
(06:03):
remember how I felt on both of those days. But
definitely after Nipsey passed, I was like, man, how do
you how do you even approach this on the radio?
Because Nipsey was such a pillar in our community, He
was such a pillar of culture. To me. I always
gave him a lot of love. Like you know, you
can go back and watch old Breakfast Club interviews. I
used to always say, this is a man that you
(06:23):
can that we can look up to literally and figuratively.
Because he was way taller than me. So yeah, it
was definitely the day after Nipsey died. That was that
was that was a difficult one, just all of the
issues that go on behind the scenes, like you know,
things that they wouldn't even be privy to if if
we probably didn't tell them. But you know, uh just
you know, I feel like, you know, Breakfast Club in particular. Yeah,
(06:46):
we've had a lot of success, but I feel like,
you know, sometimes we just lacking a lot of departments.
But a lot of that has to do with the
fact for so long we didn't even have those departments,
Like we were the little engine that could you know
here at iHeart And you know, it's not like they
saw this show and said to themselves, Okay, this show
is going to become what it has become. You've had
you had people like you know, Cadillac Jack and g
(07:08):
Spin who put the show together, in consultants like Dennis Clark,
who was with us from the beginning.
Speaker 2 (07:13):
You know, they said it.
Speaker 1 (07:14):
I remember sitting down with Dinnis Clark, you know, and
Dinnis straight up was like, Yo, this show has the potential,
you know, to be as big as Elvis Durant. You know,
he said that in twenty ten and that was such
a compliment, you know, to hear that back then, and
he you know, he was right, Like, you know, we've
become one of those staples, you know, not just for iHeart,
but just for you know, the community of radio period.
(07:34):
I mean, we're in the Radio Hall of Fame now.
So you know, even with that success, they just don't
see the challenges that may happen behind the scenes. The
you know, there's no marketing, no promotion for a show
like ours, you know, the shoe string budgets for things
like producers and board ops and stuff like that. And
(07:56):
you know, you see other shows that are nationally syndicated.
Speaker 2 (08:01):
I just feel like.
Speaker 1 (08:02):
They they got a lot, they got a lot of
things that are better behind the scenes and a lot
more resources.
Speaker 2 (08:10):
Come on, man, donkey today, what kind of question is that?
Donkey to day?
Speaker 1 (08:13):
Uh? For after the hour eight am every day Monday
through Friday. I mean, I don't even know how many
Donkey to days I'll give it. I might even do
a Donkey of to Day book. Well I just take
all like these great Donkey of the days and you know,
put them, put them, put them, uh, you know, in
a book.
Speaker 2 (08:26):
But yeah, Donkey to day.
Speaker 1 (08:28):
Donkey to day allows me to be able to get
my shit off, you know, whatever i'm feeling, you know,
whoever I'm not feeling, you know, gives me an opportunity
to really teach uh and and really be able to
look at some of these moments that happen in coaching
and using this teachable moments.
Speaker 2 (08:42):
So Donkey of the Day easily.
Speaker 1 (08:44):
And you know, it's so many people who've you know,
do they do their own versions of Donkey of to
Day all throughout the country, But y'all.
Speaker 2 (08:51):
Know who the originator is. You know.
Speaker 1 (08:53):
It's interesting because there's a lot of radio traditions that
have already gone away. And when you look at the
last you know, fifteen years of radio and you wonder
why radio is taking a back seat sometimes to a
lot of things. It's because we allowed the best parts
of radio to be co opted by other entities and amplified.
(09:16):
So I'm gonna give you an example. The PPM meters
come out. PPM meters come out, and there's all of
these studies that say people don't want to hear folks
talking on the radio, So they took all the personality
out of radio and literally it just had you, you know,
not even doing time and temperature, just introducing the next song.
And so what did that lead to the rise of
podcasting Because people like to hear personality, So talk radio
(09:41):
always thrives and podcasting has thrived. So that was one
thing that was a tradition, the personalities in radio that
we allowed, you know, another medium to co opt and
so now we're just like a comp Well, podcasts should
be the compliment to radio, but it kind of feels
like it's the other way around because people come up
me nowadays and be like, hey, man, listen to your
(10:01):
podcasts all the time.
Speaker 2 (10:02):
I don't know whether they talking about brand. It's a
breakfast club.
Speaker 1 (10:04):
Like I don't even hear the word radio too much
unless I'm in you know, these corporate settings on the
street people say, you know, podcasting.
Speaker 2 (10:14):
The other thing I hope doesn't ever go away to end.
Speaker 1 (10:17):
That vein is if you let AI become the future
of what you use as broadcasts, Like you can't get
rid of us live bodies. When it comes to that
empathy and that human experience that only a personality can
give you, you know, you're gonna always need like real
flesh and blood people like AI is never going to
(10:39):
be able to replace that. And my other thing that
I hope never goes away is just that listener interaction man,
you know, being able to be in here and connect
with those callers live. You know, radio where the original
social media platform, the same way people engage with each
other on social media in real time. That's how it
is when you're on the radio and you're you know,
(11:00):
thing calls from people like you know, you say something
and in the moment people are on the phone lines
with it, like that means more to me than you know,
hearing what people on social media got to say, because
I know the people on the other line other end
of that phone call are actual, real people and not
you know, some bots that are just in my mentions
to get my blood pressure up. That is a fantastic question.
(11:22):
I mean, iHeart Radio is by far the best company
I've ever worked for period, you know, and in any
field you know that that goes for television, that goes
for radio, you know, Paramount Viacom would be a close second.
But it's really not just because it's not because of
the company, it's because of the people. You know, you know,
the Bob Pittmans, the Richard Brestler's, you know, the THEA. Mitcham's,
(11:45):
you know, the Connal Burns, you know Will Pearson like
you know, people are like that. You know, even when
I first got here and Cadillac Jack and g Spin
was here. These are people who allow us to be
you know, they allow personalities to still be personalities. And
you know, they embrace me in every aspect. And you
(12:07):
know when you have a team of people that embraces
you in that way, and you look around the company
and you look at the history of the company and
you see the people that have been here, you know,
the Bobby Bones and the Elvis duran and the you know.
Speaker 2 (12:20):
The big boys and the Rush Limballs.
Speaker 1 (12:23):
Like when you see that this company empowered to Elvis Durant,
This company empowered Ryan Seacrest, this company.
Speaker 2 (12:31):
Empowered all of those people like that.
Speaker 1 (12:34):
All of us are totally different, but they allow us,
you know, to be who we are. And you know
when they allow when you allow your talent to be
who they are, you know you'll have tremendous success.
Speaker 2 (12:44):
And I think that's what I love the most.
Speaker 1 (12:46):
About you know, iHeart not only do they embrace me
for who I am. They've allowed me to grow and
evolve in this company, not just as a talent, but
as an executive and you know, a business partner with
the black effect. And yeah, that's what I like the most,
that they just allow.
Speaker 2 (13:05):
Me to be.
Speaker 1 (13:07):
And that's that's that's a lot, because you know, I've
I've worked for companies where program directors will pull you
in and you know, they trying to get you to
be everything but yourself. Here they let you be yourself,
but they won't they also teach you the game to
be the best version of yourself. So this has been
the greatest company I've ever worked for in my radio career.
(13:28):
And I think I've worked for goddamn all of them
for the most part, all the major ones anyway.
Speaker 2 (13:32):
So yeah, sleuth I Heeart