Episode Transcript
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We all know video game development issomething done far away in Japan or at
least California. But what if Iwere to tell you there's a local company
right here in Birmingham creating cutting edgevideo game content with a positive message.
Hello, I'm John Mounts, andthis week on Viewpoint Alabama, I'm talking
with Drayton Cosby. He's the presidentof Intelligent Media Design. I am d
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is creating video game content right herein Birmingham, and the games are actually
good for your kids, Graydon,Welcome to the show. Hi. John's
is honored to be here with you. Thank you so much for having me.
Absolutely And you know I was thinkingI said good for your kids,
but actually it's good for everybody.Adults can play these games too. Explain
a little bit about what we're talkingabout these games, because I gotta tell
you I'm hopelessly stuck in the ninetiesFor me at Sonic The Hedgehog and Mario
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Brothers. This is a little bitmore of the modern sort of game,
right it is. And I comefrom that generation that you do as well.
You know, we played a lotof sports games and Zelda and Mad
Force, Mario Madden, Tiger Woods, Golf, So this game has changed
a lot in the last several decades, and what we've focused on is a
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PC game at the beginning, andwe hope to move forward into console based
games and mobile games, but fornow, we're really looking at a game
that's heavy. Uh, it's gota lot of a lot of content,
a lot of gigabytes inside the game. So it's it's it's completely different,
and we're using it as a learningtool, you know. I know back
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then it was just hey, let'sgo play games, and I know a
lot of people still do that today, but it's an incredible method for learning.
And so you know, we feltreally led to do some things that
can open up people's hearts to learn, especially in our games case. Is
the Bible. You're saying using theBible as a basis for the game,
explain how the Bible and because theBible doesn't seem like it lends itself to
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a video game, So how doyou integrate Biblical teachings into a game?
Yeah, and it's it's it's difficult, thankfully for us. Gamemakers spend a
lot of time in research and developmenton a story that they're trying to create.
They're trying to create characters. Andfor us, the one you know,
amazing thing that we have is theBible, and so we take a
piece of scripture and we see howwe can use that as a teaching tool.
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But at the same time, whatwe want to make is gameplay out
of that, something that immerses theplayer into the story and helps them understand
it and unpack what they're learning alittle bit better. And I will say
this too, you mentioned earlier,we are extremely excited to be in Birmingham,
Alabama, and to do this typeof development in Birmingham and Birmingham,
Alabama is unheard of. You dotypically see gamemakers come from California and all
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other parts of the country and they'respending mega millions of dollars to do this.
And we have a team, astartup here in Birmingham. We're located
at the Innovation Depot. We've beenthere now for about four years, and
we're trying to create something that isjust as high quality as people would pay
seventy dollars for. How many peopleare on your team right now, John,
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We've got four on our team thatis our executive team, and we
also have another five excusing another fourdevelopers. So we've got about eight total
on our team, and it's justyou code from the ground up or do
you borrow from other platforms. Yeah, So we use a platform called Unreal
Engine, and they do give usa number of different tools that we can
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use, assets, blueprints, thingsthat allow us to kind of create a
framework for the game. But wedo a lot of coding, so the
engine doesn't necessarily solve all your problems. So we do have to have people
that are knowledgeable about animation, cinematics, programming, design. A lot of
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things go into game development that mostpeople wouldn't think of when they're playing a
game. How does this happen?Well, I can tell you it's extremely
sophisticated. We always like to sayit's probably one step below NASA because you're
dealing with artificial intelligence, you're dealingwith behaviors, a number of different things
that go into creating a game.So this game, it's immersive. It's
one of these kind of games whereI watched at some videos and stuff of
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it and and it's sort of likewhere you're there in the place you it's
it's like your character and you're kindof standing. Is it one of those
ones where you stand behind yourself oryou are actually in the eyes of the
person playing this one's a third person, so you would be standing behind yourself
in this in this in this situationas our as our game relates to David.
So we want, we want people, and I know we're gonna talk
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a little bit about the game.I mentioned the character. We're gonna show
the player a little bit more aboutwhat they could expect from someone in that
time period to look like and andthat includes the environment that surrounds him,
the character, the clothing of thingsthat we have tried to spend a tremendous
amount of time on learning through historyand archaeology as well. This is your
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point Alabama on the Alabama Radio Network. My name is John Mounts. I'm
talking with Drayton Cosby of Intelligent MediaDesign or I am D. I had
to look that up because I saidI am D in your cards, I
said, what's that stand for?Intelligent Media? That's interesting play on words,
because when you think about intelligent design, you know you got I kind
of see where you're leaning with thata little bit. So you mentioned this
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game, and it is it isa game kind of based on David and
the biblical character David is. Anduh So, for those who are not
as familiar with the story of David, what part of David's life do we
start with the early David, Davidand Goliath or even earlier than that.
How where explained exactly where this worksinto his life? Yes, I'd be
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happy to explain that the starting pointof of of David's life in our game
begins when he's about fifteen sixteen yearsold, and towards the end of the
game. The full game that wecall The Anointed Heart of David is something
that we plan to complete here inthe next couple of years. What we
have released now is David Says Kila, which is about twenty percent of the
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game that we are developing and continuingto develop now. So, but it
starts off with David he's about fifteensixteen years old. You learn a little
bit more about his life as ashepherd, which leads him through uh serving
Saul fighting Goliath, which I knowmost people know about David and Goliath in
some form of fashion. And thenwe end that at the time that he's
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crowned as King of Judah, soabout thirty years old, and so our
our plan is to to to completethis game you know, at that age,
and then in the works for thefuture would be to have a game
you know that speaks to the latterpart of his life because he's still you
know, as a warrior, stillas a king, still through still had
a number of different challenges. It'sstill a great opportunity for us to teach
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the Old Testament. Yes, youknow is well, to put it bluntly,
is drenched in blood. There's alot of blood. There's a lot
of gore in the Old Testaments,and there's a lot of blood and gore
and a lot of these type ofvideo games. How do you handle that,
because I know you're not going forthat sensationalism, how do you handle
that? And also have David youknow, kill Goliath, right, And
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we focused on an age group withour game, around the middle school,
high school and up generation. Sowe were really looking to try to not
only create a game, but tellthe story of someone that I think was
a little bit more mature, youknow, for an audience. So,
yes, you're right, there's combat, there's stealth in our game, there's
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platforming, you can ride a horse. Uh, there's a number of different
features that we have that allow theplayer to kind of see more about what
David was like. We also wantto make sure that the player is learning
his heart at the same time.And so you say, you know there
was there was blood and gore.We try to make sure that there is
aren't any blood and gore in ourgame. However, there is combat and
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fighting, so there's nothing that we'retrying to cover up there. So he
was a warrior, he was apoet, he was a leader. And
so what we're trying to teach youngpeople is, you know, here are
the qualities you know of a youngperson who was often overlooked as a shepherd.
Uh he was the only one thatwouldn't invite it to his anointing.
So I think young people can identifywith being overlooked. Right. And as
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you go through and you play it, it's immersive. It's basically put yourself
as if you're in Israel, right, and you're I mean, you see
you see the trees on either sideof you, in the mountains around and
the clouds, and it looks likeyou're there, right. I Mean,
video games have come a very longway since I used to play them,
but you can really almost kind ofescape into this game, but at the
same time, you're learning lessons.And I think that's important because so many
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kids escape into the Internet and they'reon TikTok or Facebook or any of these
other things, and they're not necessarilylearning anything. In this case, you're
escaping into a world where you're learning. Are there specific lessons that the game
sets out the teachers? It morejust a global, a global biblically themed
game. Yeah, they're lessons,you know, we use and we try
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to make sure that the story isconformed to the word, to God's word.
And so what we use is weuse cut scenes and we use dialogue.
So if you're reading a dialogue inthe moble, it's gonna be prevalent
in our game. We're going touse that a tremendous amount. We also
use some features that you can't getin most places of learning, So we
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have voiceover texts. And you know, I love I love gaming because while
you're you know, you're using yourfingers and you know, multisensory fashion,
you're able to retain information so muchbetter. So we've got learning coming out
a lot of different ways. So, yes, we have different elements,
a variety of ways that we cantry to help the player learn and so
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reading. You know, if peoplelike to read, they're gonna love this.
But if they like to watch movies, they're gonna get cut scenes that
show movies. And if they likethe game, they like the game.
And we've done some some some surveysin the past too, had some events
we've had. It's interesting because thepopulation that we surveyed showed us about a
third like gaming, a third likereading, and a third like watching it
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movies. So that's what I loveabout gaming is you can do it in
a way that excites people and getsome interested in learning the way they like
to learn. And it's a PCgame, So does that mean that it's
you download the program or is youplay online with other players? Or how
does it work like in that regardyou do. It's on a platform for
those that are listening, it's ona platform called Steam, and Steam is
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a PC gaming platform that has abouttwo hundred and forty million users I want
to say about one hundred and fortymillion or monthly active users. And so
you would download that it's most mostI would I would for those that don't
know, I would think of itlike iTunes, you can download things for
free, or you can download songsfor a cost. Right in this case,
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you can do the same thing.You can download a game that you
would typically pay thirty dollars for itjust it doesn't matter the amount. However,
there's also free games on Steam andthat's what we are. We wanted
to try to make sure that weremoved any barrier, any thoughts about making
it available for use on mobile devices, because an awful lot of kids don't
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even touch a computer. They're ontheir phone or the tablet. You're exactly
right. I would hope that youknow with the support that we have so
far has been amazing. To getwhere we are with a small team and
a small budget compared to most gamedevelopment companies has been incredible. Our next
plan of action would be to goto consoles. So you see a lot
of most people are playing on console, Xbox PlayStation, and so our our
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plan would be to do that next, and then do a smaller game for
mobile, because you're looking at avery large game that would take up a
good bit of your device. Soanother thought that we had was, let's
just go after the hardest thing wecan do first and create some momentum in
that space and then build the brandup and then we'll be able to go
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to mobile and set ourselves apart.You've caught talked about the cost several times,
and you've also mentioned that the gameis for the user. It's free
to download. It is s free. You blow my mind here, So
how how do you pay for thisthing? This huge elaborate production and still
it's free for the end users?Who's paying for all this? Yeah?
Right now, it's privately funded.We are a ministry, we're a nonprofit,
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so we rely on donations and strategicpartners to assist in development currently right
now, that's something that we're goingto be moving toward as we launched this
game. We've launched a we launcheda proof of concept back in September and
seen a lot of success with that. David Saves Keela has already had two
point two million impressions and in overone hundred and thirty countries we've got people
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playing this game, so it hasseen some really good results so far.
However, it was more of ouryou know, early test game that we
put out this one that we're hereto talk about today. We have a
big update coming really really soon.Hopefully soon after your listeners, uh can
can can realize they'll be seeing thatwe've done a ton of improvements that they
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had a chance to look at itnow. So I would just reiterate that
we're going to be making a bigpush, you know, coming here in
the next month or two to tryto really go after some more strategic partners
and try to get the you know, the additional resources that we need to
take it to. You know,what they call in the gaming world a
triple A title. And if anyone'slistening that's familiar with baseball, you know
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you have double A, you havea single A and triple A, right,
Well, it's very similar in thegaming world. A triple A title
would be you know, some ofyour most high quality games. So,
once you're in the big leagues andyou're in your triple A so to speak,
what will that enable you to do? Is that more in the way
of funding, more distribution, allthe above? Yeah? I think so.
I mean we've we've we've built ourbrand around the Anointed, and so
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we want to we want to dothis for the rest of our lives.
I think those of us that areon this team and those that we bring
in the future. Want this tobe something that's our legacy, something that
we can leave behind, you know, for generation and generation, and we
want to develop games for the restof our life. So the Anointed is
our brand, and in this case, David Heart of David would be you
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know, our first game. Butwe would love to see future games being
around the Anointed, you know,whether it's a Samson or Joshua or other
you know Old Testament type characters thatwe know in God's word in the Bible,
and well the Old Testament there's alot there, but there's also a
lot in the New Testament too.I know this would be this would be
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the ultimate goal. But do youever thought about a game, you know,
I don't know how you design it, but you know something about but
you know, in the life ofJesus kind of thing where you're going around
it again, I don't know howyou how you make it to where you're
you know, turning over the tablesof the money changers or these kind of
things, like how you turn thatinto a game that you can do or
not. You see what I'm saying. It's yeah, and there's some that
are doing that now. I thinkthey're doing it kind of more based on
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cinematics, you know, cut scenesthings like that where they're just showing it
and you know, you have theability to play someone else and kind of
witnessed that thing. But it's nothingthat we're not opposed to. But I
think for now, you know,we're really focused on stories too that can
can help generate a tremendous amount ofgameplay. And so I will probably be
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in in David's story for a numberof years. There's more content there and
and what an incredible story his lifebrings. So I could see us,
I could see us being there fora treminute long. We we've been studying
David for years, and honestly,every day something else pops out to us
that's new, just even in partof the story that we've been trying to
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portray in his life. This isa Viewpoint, Alabama on the Alabama Radio
Network. My name is John Mounts. I'm talking with Drayton Cosby. He
is the president of Intelligent Media andDesign. They design video games here in
the Birmingham area. And and rightnow we're talking specifically about what's the name
of it, h The Anointed.The Anointed, which is Essentially, it's
it's you're able to play the roleof young David and kind of go through
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a struggle and it's a teaching tool. What have parent what's the reception been
like from parents? And I'm aparent myself and John, I know you
are too, and you know wewe feel and witness things that a lot
of parents have rustrations about, especiallywhen it comes to video games. Video
games are not only very exciting,but they're very engaging. If you have,
especially the Bible mixed with gaming,I think you would find that parents
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probably would have a little bit moreinterest in allowing them to play. We
get a lot of thank yous,We get opportunities for parents to be able
to connect with their kids. We'rereally trying to give them the ability to
across that bridge, you know,from gaming, especially parents that are interested
in know the Bible and they're tryingto be able to teach their kids.
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Gives them an opportunity that bridge towhere they can do that together. So
we're trying to create memories there,learning opportunities as a family to come together.
So so yes, so far,it's been great. Now these a
lot of games that kids play thesedays, they're multiplayer games, so they're
able to interact with other people,you know, across the street or across
the world. Does your game allowfor that or is it strictly one person
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playing one game? Yeah, rightnow, it strictly allows for one person
to play one game, so it'sa narrative based game. However, in
the future we do realize that andI know from this growing up myself,
that multiplayer gaming is is you know, like I said, it's it's highly
engaging too. I mean it itbrings it brings connection, it brings community.
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Uh. And so we haven't decided, you know, exactly you know,
what that looks like for us,but we do know that we have
opportunities with multiplayer games, especially withDavid's story. So if you're familiar with
the Mighty Men, you know,that's a tremendous opportunity for us, I
think, for us to get playerstogether so everyone could be a different Mighty
Man. You could you could andyou may not be David. You may
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you may be doing a challenge forday. You have to work up to
it, right, It's like youhave to become the David that possibly could
be it. But there's a numberof challenges they went on for him,
we could do that in a biblicalway and also in a very fun and
engaging way, and to try tobring connection to community. And I think
that's what people are really looking forright now. They're trying to they're trying
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to find things that, especially afterCOVID right such a difficult time for everybody,
that community now is more important thanit has ever been. And so
that's maybe an argument for why youwould want the connectivity with other people.
But at the same time, Iknow there's dangers when you open Pandora's box,
so to speak, when you allowpeople to interact, because it's not
necessarily your best friend, it mightbe somebody who is you know, doesn't
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have the best of intentions. Youhave to create I guess safeguards so that
people aren't allowed to interact in waysthat you wouldn't want. And of all
places of religious, biblical based game, yeah you would. And Steam provides
a number of different safeguards to parentalcontrols, just like it would for Xbox
or PlayStation or any other mobile devicethat we get. That's something that we
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we are taking into consideration too aswell. You know, I come from
the days where there wasn't any onlineyou know communication, and I know you
do too. Like when we gottogether in a room and play the Mold
Player game. There was four peopleon a screen and we would rotate.
Whoever lost might turned out. Yeah, whoever lost, uh, you know,
ever lost us out, the nextone comes in. So you know,
you get eight to twelve people ina room together, and I love
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that. I mean, I lovethat. And however, I do see
the value of online because there arepeople and I've heard stories about this.
I've heard people that, you know, we're their kids, especially during COVID,
you know, they were locked down, you know, they weren't able
to communicate or see their friends,and and got got into gaming to where
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now they can talk to each otherand they're playing games together and that really
helped them through difficult times. SoI see the value in that. But
I'm I'm in agreement though we Ithas to be controlled and you have to
make sure that the the parent notonly has safe cars, but we're doing
a good job of safeguarding that forthem. So you're the president, so
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that means that you've got a plan. I guess a five year plan.
What's the long term plan? Idon't want you to show all your cars,
but in general, where do yousee this organization going in the next
five years and growing, maybe hiringmore people any of that. Yes,
thank thank you. We've got it. Really, We've got about a ten
year plan. We're probably I wouldsay we're in the third year of that.
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And so the first couple of yearswas really just about research and design
and and and and development. Youknow, what we're now and is our
launch face. So we're coming outof that and with this game and title
and and so I think as aswe move over into our growth phase,
that's our next step is just likeyou said, we want to hire more
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developers, we want to grow ourteam. I've got an incredible team right
now. I've got a game designer, Carlo Romano, who uh is here
from Birmingham. He's one of thoseguys that you know, uh could have
been in California for a number yearsdesigning games. Matt Clark's ct former CTO
of Motion Mobs, went to schoolhere in game development. And I hired
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a industry director and David Eally who'shelping us work with the church, and
so he's being an advocate for thechurch and and I've asked him to do
that for us, not only onour end, but to be able to
help churches understand a little bit moreabout what we're is we're trying to do
and provide resources for them tools forthem too, So that would be strategic
growth partners that we are seeking rightnow to help fund that. I think
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that we have shown, especially afterthis update's release, that we have shown
that we are serious and that we'redoing something that really honestly hasn't been done
in Birmingham or the state Alabama tomy knowledge. I know in Hunt's Full
there's been some games launched up there, but this is something that's really special,
and so we're hoping that Birmingham isconsidered one of the most generous cities
in the entire country. It's it'sit's it's usually listed in the top two
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or three of generosity, and sowe know that we're in a place that
not only loves the Lord, butloves to be able to is very giving.
And you know, we have younggenerations that are coming up now too
that they want to serve people,whether they've you know, you know,
whether they go to church, whetherthey set you're triving right there's people that
are looking to try to help andI just love this generation and that's why
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we're doing what we're doing. We'retrying to give them some tools to not
only equip them, but help helpthem share not only the Bible but ways
to be a good neighbor. Haveyou thought about developing any supplemental materials outside
of the game that work in concertwith the game, to say teach lessons,
like maybe you after you've played levelfour, then there's a you turn
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into the workbook and there's some likereading that you could recommend for players and
that sort of thing. Yes,we have, we have online, we
have we have lesson plans and andour focus right now over the fall has
been really to try to engage churches, and we've got some church pilots starting
this fall, so we're going tohave some small groups starting and what we're
hoping is that we can create moreawareness, make them, make the game
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available to them, so we canmove any insecurities that they may have about
playing games because their kids are Imean, they know games are popular.
A lot of them are having gamerooms uh in their facilities, or they're
having gaming trucks, or they're tryingto connect with them because they know games
are popular. So games are popularis the reason why we're building a Bible
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based game, and you know it'sa little bit more than than popular though.
It's about teaching, and so we'vegot lesson plans, we've got leader
guides, and with this game thatthat has been developed, we've released five.
We have three that are released,will have two more that are released
next week, so five lesson plansas part of a pilot. And so
what they'll learn about is David ashis training as a shepherd, his prayer
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life, living in the wilderness,you know, those tough times and leadership
all great qualities too for young people, you know, as they're stepping in
to their teenagers, teenage years andas an adult years as well. So
those are available for churches. Wedidn't want to try to teach, however,
we're trying to unpack the story forthem so they can take the lesson
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plans. And if it's someone whoyou know hasn't been able to spend as
much time in this one particular areathat we have, we want to be
able to share what we've learned,and so we're trying to make it easy
for him. We're trying to helpthem attain something that as quick as quick
as easy, and just removes anyfear, you know, of of of
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not getting it, you know,the way that we planned or intentionally planned
to deliver it. And the thingI guess you the straddle is that on
one hand, you're trying to createsomething that is good for you mentally,
good, good for your mind,good for your spirit. But an other
hand, you want to package thesizzle because if you tell a kid,
hey, this is good for you, they're not gonna like it. So
you have to count tell them,you know, get them to eat their
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vegetables, but tell them that,oh no, it's delicious, it's French
fries. So how do you sellthe sizzle? How do you make it
to dress it up to our kidswant to, you know, so Mikey
will like it. Yeah, AndI think that's where the gameplay comes in.
I think that you know, forsomeone who you know isn't necessarily engaged
in Bible really and look, Imean that is a lot of our society,
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not just young people, but adultsas well. And if you see
the numbers, you see that Bibledaily Bible reading is dropping and I referenced
Barner group. You know, theydo studies annually, and you see that
people are just not as engaged astheir Bible as they used to be,
and that those that are disengaged,you know, it typically is growing.
So people, for whatever reasons,their studies show that they're it's just not
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exciting enough, or it's too hardfor them to understand, or they give
all these number of reasons why theydon't want to pick it up. And
so I think for us, asif we can just get them there to
it, if we can get themthere and excited, they're playing someone a
hero. You know, We've gotthis one hero and there's many other in
the Bible, if they just takethe time to read it. However,
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I understand you know that, youknow, reading can be hard, and
it can be hard for certain peopletoo, especially with learning disabilities. You
know, dyslexia is something that's youknow, very near and dear to our
hearts as a team. You know, you can already automatically assume that one
in five people may not even wantto pick up the Bible, you know,
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because it's just text only, andso studies showing that almost as many
as one in five people have that, so you know, we're trying to
we're trying to just create that excitement. If we do that through the gameplay,
the lessons that come around it,they're learning it and they don't even
really know. I mean they don'treally they don't really know because they're seeing
it. They're seeing it happen beforetheir eyes. And I think just like
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any movie or uh comic or whateverwhatever it may be that they pick up
and if they watch the movie firstand they go back and pick up and
read the story later, that thatthat tends to happen a lot. So
we would hope that too, becausewe really want to try to see people
engage with the Bible more because webelieve that it transforms lives, that the
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wisdom that's found in it not onlycan change our lives, but change the
people's lives that are around us.And God's word is just perfect and we
love it Greaton for people who wantto get more involved, you mentioned that
you're a nonprofit, but you stillneed money to make your keep the lights
on and pay the people to doyour your programming and such. How do
how would somebody get involved if theywant to support your ministry? Yeah,
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and we're we're located at the InnovationDepot, and I would you know,
the one place they can do isis obviously contact us through the website.
It's im D interactive dot org.They can contact us through the website,
you know, email me, comeby the Innovation Depot. We don't care.
We love to talk to anybody,but we we are definitely looking for
(27:45):
strategic strategic partners. So if there'sanyone in particular, you know, that
is listening, that has a heartfor serving people, and you know they
we will take anything. We'll takeanything, we'll take, we'll take time,
we'll take monetary resources, you know, people that want to volunteer.
We've got a lot of opportunities comingup with events and planning were also,
I mean, if there's anybody that'slistening that you know, maybe in game
(28:08):
development or maybe in graphic design orart or communications like we are, we're
continually continuously looking for people that youknow, after hearing what our mission is,
that that can can absorb what ourmission is and obviously take it and
you know have something that they canyou know, build their legacy with and
(28:30):
so. But but we're looking forstate strategic partners and there's a way you
can donate on the website as well, and we've got some more opportunities there
coming up. So I think thebest way would just be to contact us,
you know, probably through the website. And of course, uh,
now that we've sold this for thelast thirty minutes, for those who want
to actually play the game, wheredo they go to download the contents?
(28:52):
I would say that so it's onSteam, so they could if they just
did a Google and and a Googlefor the Anointed on Steam, that would
easily pop up. However, youknow, if they go to our website
i'mde interactive dot org slash Games,they can go to the game website where
they can learn more about the fullgame Heart of David, and we also
(29:14):
have a link to our Steam storepage that allow them to download the game.
But once they subscribe, if theydecided they were interested in learning more
about updates what we have coming inthe future and want to subscribe, we'll
send in the automatic download through ouremail as well. Braydon Cosby, the
president of Intelligent Media Design or Iam D thank you so much for being
my guest this week come Viewpoint,Alabama. Thank you, John. It
(29:37):
was an honor to be here.You've been listening to Viewpoint Alabama, a
public affairs program from the Alabama RadioNetwork. The opinions expressed on Viewpoint Alabama
are not necessarily those of the staff, management, or advertisers of this station