Cancel Culture now comes for another brewery.

On tap this week: The "Cheers" Bar has hit the auction block, Now cancel culture has come for . . . Miller Lite!, A MLB team reverses course on decision to extend beer sales, A man who doesn't drink invented a beer-powered motorcycle, Record amount raised at the 2023 Wild West Brewfest, Luke Combs teaches Ed Sheeran how to shotgun a beer, plus special guest James “Huggy Bear” Wolf talks about winning at the World Beer Cup. All this and so more presented by Cask Branding. Enjoy the show!

Episode Transcript

(00:00):
This What's on Tap Radio on demandepisode is presented by Cast Branding. Cast
Branding is a trusted source for supplyingbreweries, distilleries, and wineries with custom
merchandise and Brandy, a member ofthe Texas Craft Brewers Guild. Cast Branding
can make your brand stand out withclass you preach, support local, Well,
how about practicing what you preach.Go to cast Brandy dot Comcast Brady

(00:20):
dot Comcast Branding dot com. Enjoythe show. This is about to be
good radio Oka. To me,a craft brewer is much more of a
mindset. We just opened two cans, spread the gospel of good beer.
Tons and tons of stuff going onin the beer world. I love craft
beer. I love different people's beers. It's the first favorite. Cheers too

(00:45):
old us beer geeks and those newto the craft. What's on Tap High
five? This is What's on Tapradio beer and the culture that flows with
it. Here's beer Guru jameson sayingand Beer Logic's Chad Pilbeam. Yep,
here we are, here, weare. Let's up. It's the pianos

(01:12):
going liven up the show a littlebit and get more welcoming. Oh there
you go. I was gonna say, do we really need to liven up?
It's two hours of radio about beer. I mean, I don't know
how much more lively you can get. Remember when somebody made a joke and
they said, oh, it's what'son tap everything you need to know about

(01:32):
tap dancing, and I'm like,nah, that's not what this is.
Yeah, whatever happened that podcast?Anyways, welcome to What's Up? Throwing
shade lively real, real quick.You made it very lively wired. Wow.

(01:53):
Shout out to the old podcasters outthere. We love you guys.
But this is what's on Tap Radiowhere we're bringing some love. So what's
going on to beer world? What'sup? Well? Love or whatever that
was he just threw shade whatever.Hey, listen, you know what the
thing is is. It's uh,it's a lot of fun to do these,
but it's also a lot of work. We were talking about that and

(02:15):
earlier today before I got into thebeer drinking. Yeah, I know,
you know, you're not supposed tohave a beer before you go on the
air and the mics are hot.I was doing some manual labor around the
house and I tried to get outof it. I really did. I
said I'm gonna go over to TantricBrewering and I'm gonna go have a beer
three and I'm gonna just d andsee it. Yeah. Well, yeah,
I want to see if I canget away away from all the manual

(02:36):
labor and didn't have to do anyyard work. Um did not work.
I was one beer in, It'slike get home and I'm like, okay,
yeah, wow, you actually wouldbe able to get to Tantric Brewing.
That would never happen in my house. I try to sneak off to
no label to go grab a beer, and my wife would be like,
you ain't. My wife's nowhere.My wife's onto me, She'll say.
I'll say, uh yeah, I'mgonna go. I'm gonna go fill up

(02:57):
the gas tank and I'm gonna alsoI'm gonna stop by the market and pick
up some food for this week.She's like, you're going to Tantrick,
aren't you. I'm like, oh, yeah, I might swing in for
one, don't you do it.I'm in the neighborhood. All right.
Uh, let's speaking of Tantr BrewingCompany. Let's go ahead and give a
shout out to our sponsors who allowthis radio show to happen every week and

(03:17):
that being Tantrick Brewing Company, Superiorpast Control, who's my inbox was very
full this week of stories. Thankyou to those guys, Beer Logic Conference
and Events, Rinaldo to Naked InsuranceGroup, The Backyard Girl and a core
sponsoring our podcast which is worldwide.That's cas Braning, It's cast Branding dot
Com and brought to the table thissegments this is what we don't crack beers.

(03:39):
So the mics are hot, wellI at least I don't, and
so I'm going to crack a beerhere, Chads and cracker beer. And
this brought to the table brought toyou by the Backyard Girl. So that's
right northwest side of Houston. They'vegot over a hundred different beers, a
specialty beer list, forty eight crafttaps. I mean, it's all out

(04:00):
there in the uh it's a vastoasis out there. Where where do I
get a beer? On Highway twoninety hanging right at Jones Road and head
north and you will you'll find whatyou're looking for right there at the byg
all right, um, James broughtto the table. Do you want to
go first or you want me toI can do it. I can go
first, go go go go.All right, So I'm surrounding myself with
winners because that's what I wanna beand my mom told me growing up,

(04:23):
if you want to be successful,you gotta surround yourself with winners. That's
what I'm gonna do this week.So bringing to the table for the first
time, I ain't bringing a WorldBeer Cup gold winner right here from Fredericksburg,
Texas. Oh yeah, I'm goingwith the all stat half advising I

(04:45):
want to go baby gold take thattalkol. Oh wow, you just pissed
off every German listener, including SashaTibo. There's our first name drop of
the show, and you my friend. I'm I'm want to do a little
tease here. We've got some friendson the old not just on the Old
squawk Box, but on television TV. I'm very excited about that. We're

(05:10):
gonna talk about that later in theshow. But James, James happened to
hook up some people on live TVwith this beer that he's drinking right now,
the gold medal winning gold medal,which is incredible Texas Brewery winning that
they do great beers. So there'sthere's nothing in their portfolio. That sucks
nothing. Oh, they just makereally solid, great beer. I'll be

(05:31):
honest with you. I am notthe biggest wheat beer fan, but this
is I mean, this is agold winner, rightfully, So got bubblegum
notes, clove um, just theoriginal Hayes beer right here, and uh
yeah, I think what's at fivepoint two percent? I'cquali five volume that's
right, made with only puer TexasHill Country Water and German hops malt in

(05:55):
yeast. This is a premium Germanstyle beer. The all stat heath a
congratulations all staffer picking up gold atthe World Beer Cup with the heaven Vising
and the Heavinvising category. So thisis nice, very very nice, treating
me with a respect I deserve.Yes, right, yeah, it's almost
like you were on TV or something. All right. Hey, that's another

(06:15):
tease, all right, So that'swhat you brought to the table table.
Don't worry. There are plenty morewinners in my cooler here on studios on
the west side of town. Well, good news. He was lost for
a little while, but we didfind him. Bill's back. Bill's from
Harvard Library in South Haven, Michigan. In fact, I'm not even gonna

(06:38):
try and do this beer justice.I'm want to just turn his mic on
a bill, get up there andtell everybody what we're drinking here. Well,
what I brought in was a beercalled Hudson Hawk. It's an alt
beer. And the way I liketo do this is brewett like an ale,
but fermna like a lagger. Takesout all the harsh notes a little
bit lighter, comes in about fourpoint six percent. And this is the

(07:00):
beer that I drink usually when I'mat the brewery brewing or lollygagging around at
the bar. Yeah, this isthe guy. Yeah, he's the guy
who made the beer. And don'tdon't don't be fooled. He brewed the
beer, but he only works sometimesthe rest of the time. He's definitely
lollygagging around the brew pub. Andlet's say, and it's a beautiful light
copper color, gives a nice whitea little off white creamy head, and

(07:27):
very smooth, very good beer.This is very approachable and it's uh,
it's not overly maltium, and it'sfinishes dry. It's super refreshing. Nice
job on this one, bill,all right, So from Harper Light Brewing,
the tell everybody what it is again, Hudson Hawk, it's an alt
beer. And speaking of Germans,we're going all German kickoff this week.

(07:47):
But that's how we're kicking things off. This is brought to the table,
brought to you by our friends atthe Backyard Girl on the northwest side of
Houston and James. We got somuch more to talk about. We're gonna
crack open a lot more beer andtell everybody what's so much to talk about.
Speaking of winners, I caught upwith a winner. I'm gonna be
bringing that next hour. Also awinner in a German beer category. So

(08:09):
we got a lot on tab.Oh but light, Hey, there's now
another big conglomerate brewery that's getting attacked. We'll discuss all. This is so
much more. We got a lotof good stuff on tap this week.
Don't you go anywhere. We'll beright back with the official What's on Tap
Radio A fun Factor week After readingabout the evils of drinking, we made
up our mind we're gonna stop reading. What's on Tap Radio continues with James

(08:35):
Simpson and Chad Pillbeam. Hey,you know it doesn't matter what kind of
beer you drink, do you likean ice cold, Do you like it
served cellar temperature? Do you likeit served in a fancy glass or just
drinking it from a long neck model. It doesn't matter because everybody who drinks
beer loves great food, and you'regonna find both at the Backyard Grill,

(08:56):
located on the northwest side of Houston, Texas, at the corner of Weston
Jones Road, and proud sponsors ofWhat's on Tap Radio. He's Chad Pilby
and the Beerlogic guy here telling youto get out there and support those who
support us. And when you goin there, hey, like I said,
it doesn't matter what kind of beeryou like. They've got an ice
cold beer right here. Or checkout their cellared beer menu. Oh yeah,

(09:18):
ask for the special stuff. They'vegot a secret stash forty eight taps
everything you want in a hundred differentfood items at the Backyard Grill. Check
out their beerbed, sign up fortheir newsletter and find out more at the
Backyard Grill dot com. That's theBackyard Grill dot Com. String She's got

(09:56):
a new a new vinyl record player. I'm gonna play all my old records
today. Welcome back, and what'sold enough to have. Haven't had a
record player when you were a kid? Oh me, Oh, i'd player

(10:18):
record play radio for a long time. But there's no way you were a
true disc jockey. I mean youwere pulling vinyl out of sleeves and dropping
the needle. No. I wasn'tdoing that. I was, although when
my early early days of radio wascutting tape with an exacto knife before digital,
real real came. Oh I diddo that. I remember cutting my
fingers, my fingertips. But thatwas the old days. Now everything's digitalized

(10:41):
and the analog days are gone over. And that's kind of sad because I
liked the analog days. But we'renow. Yeah, let's do things the
hard way. Let's go back tothe way it was. In fact,
I don't like that silly air conditionerin my car. Rip that thing out.
I want to do Model too fiftyfive. That's what my dad used
to say. He says, this, uh, this card, it's got

(11:03):
air conditioning. It's called Model twofifty five. I said, what say
says? Two windows down? Fiftyfive miles an hour, Dad, can
you bump up the aco I'll goten miles an now over, I'll go
sixty five oh brought to the tablesponsored by the Backyard Girl. I kicked
it off with a World Cup goldwinner of the twenty twenty three World Beer

(11:24):
Cup, the hef a viison fromall Stad Brewing Company from Frederickburg, Texas.
Yes, there is a brewery inFredericksburg. Don't you just go out
there for the wine. There's abeautiful brewery out there. They have wine
out in Fredericksburg, so I've heard. So I've heard. Yeah, interesting,
never heard. I don't know ifyou go out there and stop by
the brewery and yeah, the onlyaward winning beer they have on tap there.

(11:46):
So this is just the one I'mspotlighting this episode. But I wanted
to, um, I wanted totake a sip of this and kind of
break down the beer. If that'sokay with you, Chad figured that I
could. You know, I owethat to the listeners. Well, right,
because you know what you are capableof doing that. Here I go,
took a beer. You took abeer judge class once. I definitely
could smell that. The fermentation isthe open fermentation fruit yep, spicy like

(12:13):
cloth flavors, ever vest in mouthfeel, full body, finishes very dry,
clean, refreshing. Yeah, thisis very nice. This is very
nice. Again, this is aheavy vison from all Stat Brewery at five
point two percent alcohol by volume.And for all you kids listening now you
know how chatchpt works or whatever.If I could tell, I can tell

(12:37):
just by the taste of it thatmore than half of the malt is used
and this full body bruise made fromGerman malts. Uh, well, I
can tell you that based on thefirst time I had this beer from Harbor
Light Brewing Company Hudson Hawk Ault Beer. Bill brought it over right out of
the fermenter, not even conditioned,and it was liquid bread. I mean,
it was so bready and it justthe malt was overpowering everything. You

(13:01):
could tell it was a well madebeer, but it needed time, and
as Bill was saying in the firstsegment, you need to let it condition.
So he likes to treat it morelike a logger and it brightens up.
The clarity is really nice. Thehead retention is beautiful. Really,
the roma it's very subtle. It'sjust there's not a lot there on the
nose, but it comes through inthe flavor and it's very refreshing. I

(13:26):
feel like I'm gonna crush this entirething and we're gonna get onto our second
beer before the end of this,before we get to the fun fact that
I drop a little fun fact aboutBill. What people don't know about Bill
is Bill has a CDL, acommercial driver's license, And what he does
is he actually takes the Bright tankfrom the brewery, drives it on a
big rig over to Chad's house,just so chatting get the freshest beer for

(13:46):
the show. That's how fresh itis. He brings the Bright Tank to
Chad's house where he pours the beerfor Chad so it can be fresh.
That is that's a slight exaggeration,doesn't because no, no, no,
because that would require Remember Bill didn'twork that hard. I told you he

(14:09):
brew. Don't anybody fool you man. He's like, yeah, I'm I
brew this beer. Like, yeah, you're just schlepping around the brewery and
you know you're doing your thing.Luckily, Luckily there's no potholes in Michigan,
so he smooth ride all the way. Yeah, big gretch there,
We're gonna fix the damn roads.Yeah right, whatever, Okay, you

(14:30):
know what, the potholes are stillthere and you know, now the official
What's on Tap Radio fun fact ofthe week, brought to you by Who's
ever checked? Clear? This weekthough, I feel like I just did
the fun fact but okay, yeah, all right, brought to you by
James Simpson. All right, yeah, good old building, CBL commercial driver's

(14:52):
license. I love it. Iknow that's so good. That's so good
that you you think so highly ofhim, I mean you really do.
Anyway, that's uh, let's getout of this fun fact of the week
now. James and I we've talkeda lot about, uh, these stories
that come up and they get sentto us about alcohol and animals. And

(15:13):
my daughter asked me this week.She while we were out there doing some
yardwork. She says, says,Dad, are they allowed to do alcohol
testing and test on animals? Andit was like, I don't know.
Why do you want to know?It? Says, I just think that
would make a good fun fact.I thought, I don't know if make
a good fun fact because if youfind out that they do. To me,
we got a new sponsor. Thishas brought to you by Peta.

(15:39):
That's right, Peter, Peta,that's right. People eating tasty animals all
right, thank you very much Peterfor bringing you this. All right,
that was too far not get offpillbeam. But I said, I don't
know if I want to know theanswer to that, because we've seen people
get arrested and find for pouring alcoholdown alligators and shark smiles and using you

(16:00):
know, live sharks to shotgun beersand all that stuff. And it dawned
on me because I was I wasstill talking about have you seen Cocaine Bear
the movie? I have not yet, but I do want to. Even
though you'd recommend it, I donot see it. I recommend you saved
the eight bucks. But but butI like a good, you know,
a movie. I can just goyeah, I know, but see that's

(16:21):
not you won't do that here.Really, I'm gonna spoil the entire movie
for you and sum it up inabout ten seconds. You ready, really
bad acting, really bad writing,and about fifteen minutes of a CG Bear
that somehow likes Cocaine Chat. WhenI sit down and watch this, I'm
not expecting gone with a Wind,Okay, I'm not expecting this great masterpiece.
I'm expecting and the Oscar terrible forbest performance. Cocaine Bear the bear.

(16:48):
I'm not expecting it to work shopat the oscars. Somebody sent me
this story. I looked at this. It is like somewhere in Australia a
moose got drunk on apples and gotstuck in a tree. And when I
say stuck in a tree, Idon't mean like it's head. Its head
was between a couple of branches.I mean the moose was running drunk and

(17:12):
jumped up and is literally hanging suspendedfrom I just showed Bill here, it's
hanging from a tree, and I'mlike, what the Heck's going on?
So it had me thinking what otheranimals out there had we heard about.
We've heard about drunken elk, drunkendeer, drunken bears, drunken elephants stampeding,

(17:33):
drunken panda bears. Remember drunk wasps. But I didn't want to step
on your fun. Yeah, yeah, oh the drunk wasps. Yeah,
they were attacking people at brewery.No, the drunk was But your official
What's on Tap Radio fun fact ofthe week is, well, the animal

(17:56):
with the highest alcohol toler who getscredit for being the biggest alcoholic of all
the animals in the animal kingdom isthe pen tailed tree shrew of Malaysia who
has the world's highest alcohol tolerance.I was going to ask about those because
I'm a big fan. Yeah,I know, I was gonna get I

(18:18):
was gonna get a pet pen tailedtree shrew from Malaysia and I but then
I realized, it's like, ifit gets loose, it's gonna drink all
my beer and I'll never know becauseit doesn't appear drunk because it has the
world's highest alcohol tolerance. Ladies andgentlemen, that is your official What's on
tap radio fun fact of the weekthat keep getting. But see, my

(18:45):
daughter would probably say, well,wait a minute, how did they determine
that? Dude? They just keeppouring alcohol down the tree shrew's mouth until
it gets drunk, and they're like, this thing will ever get hammered.
It can still drive us home.In fact, I don't know how does
that work? I don't know.I guess they'll walk to live straight.
Uh So the wasp? How arethey were getting drunk? Is it?
They had this rotted fruit that wasfermenting in the back of the pub,

(19:07):
and so the wasper you know,eating the rotted fruit which was fermented and
you know, apparently they're they're angrydrunks. They're they're angry drums. They're
they're angry anyway when they're drunk,they're really pissed off. All Right,
we gotta take a break still tocome. Uh oh, there's now another
brewery out there, a big onethat they're trying to get them canceled.
We'll discuss what's on tap radio.We'll be right back. Yeah, we

(19:30):
drink water, but it has tobe filtered through a brewery. First.
You've got what's on tap radio.All right, we'll come back to just

(20:00):
fine in a radio program that's beingwhat's on tap radio. Now that we
got some beers cracked, I know, Chad's already itching to crack another one
because he's got Bill and studio.And when he has Bill and studio,
that means they're gonna be drinking aboutseventeen beers by the time this episode is
over, faster than me because hedoesn't have to have to talk go up.

(20:21):
You know, when we do ashow, we have a responsibility and
we got to get to the beer. We have to describe the beer.
We have to give people the honestassessment. Well, we do have to
break it down otherwise, there's oneguy on our podcasts is like, mm,
they don't talk about the beer's note, do you really call this a
beer show? Yeah, it's abeer show. Well, I mean they

(20:42):
need you know what I like?I like? I like whenever somebody says,
how come you guys don't do thislike those other podcasts, and I
go, sound like, because welcomeback to What's on tap Radio? This
is you want me to do?You want me to be just like all
the other No, listen, ifyou if you like what we're doing.
If you like what we're doing,give us a like, give us a

(21:03):
follow on social media at What's ontap Radio? We're on Facebook, Instagram,
Twitter, Uh, what's the otherone? TikTok. Yeah, TikTok.
Yeah, I know. Don't getmad. If by the way,
just because we're on TikTok, don'tget mad. Don't think we're like supporting
the Chinese or anything. Everybody's onTikTok and love TikTok. Good content.
There's good content on TikTok. Therereally is a lot of content I find

(21:27):
on I bring to the show.Yeah, you can also give us some
feedback by sending us an email.The email address is What's on Tap Radio
at gmail dot com. But ifyou like at Old School and you want
to send us a letter, stronglyworded letter about how much you love the
show, send a self addressed stampedpostcard too. No, no, we
don't do that anymore. No more. By the way, a stamp's really

(21:52):
expensive these days. Beer. Butanyway, we are going to crack open
a beer. Here. M JamesA big fan of flights. I am
a big fan of flights. Well, guess what this particular beer comes from
state that is first in flight fromNorth Carolina, also first in Freedom.
I don't know what that's all about, but this is Old North a premium
lagger. Now you know what Isay I have. I have a theory

(22:17):
any beer that says premium on thecan automatically isn't why because they're trying to
overcompensate for their lack of brewing skills. Let's see if this is one of
those one of the cases here.I'm not sure what the brewery is,
but I'll look it up here ina second. Oh yeah, it smells
like a premium lagger. Three ringBrewing. Okay, let me see here,

(22:44):
what do we have here, Billbis broke rule. He handed me
the can right over the laptop computer. All right, that's that's at what's
on tap radio? Coming in onTwitter. The saying is a tribute to
the first manned flight to leave theground with its own power, which occurred
in Kitty Hawk, North Carolina,December seventeenth. Chad, all right,

(23:06):
so there you go, so BurdenCamby Three Ring Brewing Company, Estuel,
North Carolina. Here I am.I'm not sure on this one. I
think it. Honestly, it tasteslike it tastes like a craft beer version
of your typical mass produced light beer. It really does. In fact,
I would be shocked if this didnot have corn in it. M M

(23:33):
yeah yeah, Bills. Bill's nodding, So all right anyway, it's I'm
not hating it. I just infact, I think it's advertised. I
think it's portrayed as Avatara as advertised. Easy for me to say, all
right right there, Barley, Wow, swing in a miss there on the
old tasting notes. All right,well quick, James, let's let's hey
play me off. Sam, Igotta get off the stage quick. All

(23:56):
right. All right, so you'vebeen enjoying the handsl culture feast over at
bud Lights. We'll grab your popcornbecause Miller Light just said hold my beer.
Earlier this week, someone on Twitter, you know people on Twitter,
they dig, they dig, andthey found an old new Light ad and

(24:17):
apparently it's trying to launch a budLight like boycott. So the guy called
the ad quote woke and added,these companies are broken and have no idea
who actually consumes their products. Now, the ad is not new. It
was released in March before the buttLight chaos as a tongue in cheek ad

(24:37):
for Women's History Month, so youmay have seen it. And then the
clip, Miller says that throughout thehistory, women were known as brewing beer,
the original brewsters. We talked aboutthat in yip and yet centuries later,
the beer industry has paid homage tothe founding mothers of beer by putting
them in bikinis. So I havethis ad and it's kind of long,

(24:59):
so kind of you know, cuttingit out of it, but I want
to roll a little bit of this. Now. This is an ad that
came out early March and nobody sawanything. Tell this one. Guys dug
it up on Twitter. It waslike, whoa well that's not the only
go and woke. Here's a littleknown fact, women were among the very
first to brew beer. Ever,fact brewsters from Mesopotamia to the Middle Ages

(25:22):
to Colonial America, women were theones doing the brewing centuries later. How
did the industry pay homage to thefounding mothers of beer? They put us
in bikinis. Wow, she justripped the poster off the wall. There's
a Miller Light ad with the womanin a bikini spit off the wall.

(25:44):
Well look at this, whoa language? Sorry wild It's time beer made it
up to women. So today MillerLight is on a mission to clean up,
not just there's the whole beer industryshow. Miller Light has been scary
the internet for all this and buyingit back so that they can turn it
into good for women brewers. Literally, how you ask ladies take it away?

(26:10):
First? We turned the badge andinto compost. Yeah, little language
there, but so basically it's aplayful shot at themselves and other beers for
old marketing and the ad. Millersays that they're buying back all those old
sexy posters and advertisements and they're turningthem into fertilizer and giving them to farmers

(26:30):
to grow more hops. And theysaid that's turning bad deep into good deep.
So yeah, that's stuff. Yes, so within stuff. Within hours
of this person who ever found thison Twitter, middle lighte was trending on
social media and a lot of peoplewere furious, claiming they will never drink

(26:52):
miller Light again. Oh my gosh, this again. So others call for
middle Lights advertising executives to be fired, and some demanded that the video be
removed from the internets. And ofcourse, the spokesperson came out for moston
Corps and said, hey, middleLight's parent company. They said, nothing

(27:15):
is remotely controversial in the ad.And I really looked at the ad,
I don't really find it much controversial. But people like getting upset, people
like getting upset about things. Andas for the viral mob, most people
seem to be saying that they're switchingto get this Yingling. Oh boy,
oh boy, oh boy, waydo they find out? Wait, wait
till somebody finds out that Yingling?Oh boy? So I say that because

(27:40):
now Yingling's not owned by middle Light, but Yingling's known to be contract brewed
through middle Light or middle Course throughmiddle Course. Yeah, so uh this
wouldn't be hilarious. Um, butpeople are. And then when they find
and then somebody's gonna get upsets likedidn't didn't get youngling have breakfast with Donald

(28:03):
Trump. People are saying this mightbe spearheaded by bud Light, but I
don't think that's the case. Idon't think that's the case. I just
think people are having a lot oftime on their hands. Who you know,
drink beer. I still think thatbud Light or Anheuser Busch is behind
the crushing of Miller High Life,the Champagne of beers in Belgium. I'm
still you know what you can say, I'm wearing a tinfoil hat, but

(28:26):
I'm I'm calling I'm calling that oneout. Now here's the thing I find
interesting. Okay, there's two thingsI want to comment on. First of
all, um, there were someincredibly sexist ads that we put up with
during the eighties. There was theMiller Light girls who are youing over taste
great less filling and they end upripping each other's clothes off in a water

(28:48):
fountain and wrestling. Remember that,I'm like wow. And then there was
the Corps Light One, which isthe parent company of Miller Corps where they
had the whole NFL football season andit was a bunch of guys hanging out
with their friends eating chicken wings,drinking cold beer, and the twins and

(29:08):
then it was two really voluptuous twinsin skimpy bathing suits. And I'm like,
oh my gosh, and we putup with that. I mean,
we did. I'm not saying it'sright. I'm just saying we did.
It is possible, though, I'mjust saying it is possible to just stop,
So don't do it again. Butjust don't do it. Twitters not

(29:30):
stopping Chad because people, I'm saying, just we're not gonna do that again.
That's our past. We're never gonnado that again. Let's move on.
We don't need to go and destroyit. One person on Twitter wrote,
Miller Lights said it, but Lighthold my beer and decided to create
a new ad campaign straight out ofthe early two thy tens that says I
hate all men. One Twitter commentatorwrote, uh, this is what happens

(29:51):
when a twenty something your old genderstudies majors invades corporate boardrooms and a wedge
woke crusades against their own consumer.One Twitter user complaint. So yeah,
I mean this just went on andon and on on Twitter. But yeah,
first bud Light. Now the cancelculture is coming after Miller Light,

(30:11):
so we'll see how this plays out. So that's just a little update of
what's going on in the big beerworld. Still to com, we got
to talk about, Oh do youwant to own a piece of sitcom history?
We'll tell you how. This isWhat's on Tap Radio will be right
back. Did you know that sixbeers a day can reduce your risk of

(30:32):
giving a rantsass? So well,welcome back to What's on Tap Radio where

(31:07):
we were at break there. Wemade a decision, very important decision.
We decided that we are never goingto do an ad that discriminates against anybody.
Actually, that's not entirely true.Um, we made that decision a
long time ago. We just we'rejust not that way. That's just not
how we roll. And I wasthinking about this miller Lite story where they

(31:32):
said, yeah, we used tomake these sexist ads, and I think
some people may have misunderstood what Iwas getting at before. Um, yeah,
I'm gonna go ahead and say it. I'm gonna go ahead and say
it. Yeah, we we didthings differently back then, and I don't
think we did everything right. It'sokay to admit we made a mistake,

(31:53):
and it's okay to change course rightexactly exactly. The problem is if you
make a mistake and then you justkeep making the same one. Now,
there is one thing I do wantto bring up here in this whole thing.
Uh So, you mentioned that someof the fans of Miller Lte said

(32:15):
only went broke or they went woke, an they're gonna go broke because no,
I'm not gonna drink their beer anymore. I mean, one guy did
on Twitter say Miller Lighte just joineda woke cult. I'm never gonna drink
millerite again. Okay, listen carefully, sir. I'm assuming it's a sir.

(32:36):
I'm not trying to be sexist.I just I'm just assuming assuming my
gender. I'm sorry, sorry,but I'm gonna I'm assuming it was a
dude who was making that comment,who's probably I don't know, thirty five,
forty five years old or whatever.All right, all right, you
really make a case for raising thedrink king age because you are not mature

(33:01):
enough to have a beer. I'msorry, I mean I just don't understand
the people that loser. So abrewing company decides, yeah, we made
sexist ads, we're really sorry aboutit. We're never gonna do it again.
Okay. I don't think they needto come out and apologize. Just
stop doing it and move on.Okay, people forgot about it, but
now you want to go ahead andyou want to showcase. Oh yeah,

(33:22):
we're we're not gonna do that again, and let's tell everybody about it.
And then somebody goes, oh,look at you. You think you're better
than everybody else. I'm never drinkingyour beer again. I'm like, oh
my gosh, everybody, you're justturning in now. Council culture is going
after Middle Light after a ad surfaced. It was released back in March,

(33:44):
but somebody dug it up on Twitterrecently and now is set the social media
on fire. I did like this. It made me laugh. It says
this is what happens when twenty something, you're all genders, studies majors in
vague corporate rooms and wage woke crusadesagainst their own consumers. Another fall in

(34:05):
one today, Rest in Peace,Miller Lite, Another falling one. Yeah,
that's exactly what happened. Yeah,oh no, we lost another one
to the woke culture. H no, just look, I'm sorry again.
I don't necessarily agree with what MillerLighte did and saying, you know,
we need to come out and attackwhat we used to do. Okay,
whatever, that's what you want todo. Knock yourself out. But then
watching the response, Oh my goodness. I mean I used to have a

(34:29):
poster of the Saint Pauli girl.I am not kidding you. My dad
gotta for me when I was akid, and I was like, hey,
thanks dad, that was pretty cool. I don't know, the coolest
things. And it was autographed.Buyer got a trade show and you know,
she's looking all right, you know, But that was that a sexist
poster. Absolutely? It was theSwedish bikini teams. Those were out there,

(34:52):
the Budweiser girls laying on the blanketswith the swimsuits that when they came
together, had had the Budweiser label. There's all that stuff. I get
it. You don't see it anymore. And I don't think people are disappointed.
I don't think people are saying,man, I wish they'd bring that
back. I think everybody's just okaythat we've moved on. I think we've
moved on. Speaking of moving on, but let's put out a new ad.

(35:15):
I don't know if you've seen thiswith Chad, but Chad was asking
me if I've seen the movie Frozen. Well, well, let's just put
out a new ad. Sometimes shewas sack tapping your buddies. Sometimes you
pat your teammate on the butt aftera home run. Sometimes you hug your
bromance, and sometimes your frat singsLady gagad is sorority girls. Sometimes you

(35:46):
just have to let things go.They're no big deal, bud light,
Please just let it go. Sothere you go. That's what's happening in
the big beer world. Speaking ofbig beer stadiums, Yeah, baseball stadiums.

(36:06):
The game's got a lot quicker.They put this pitch clock in.
They put the pitch clock in,and it's made the game a lot quicker,
which means for the vendors, lessbound of people in the stadium,
less amount of people buying beer andfood. So what they do they decide,
you know what normally would stop inthe seventh inning, give you people
time to sober up a little bit. But then when the games got a

(36:27):
little shorter. They're like, allright, we gotta do something. So
they're all right, we're gonna goto the eighth inning. Now, all
of a sudden, safety was nolonger a prior o those dollars. Man,
we need butts and seats so wecan sell more beer. Wow.
So Chad, Chad, we gotan update, do we Yeah? We
do, Yeah, we do.And it's the most ironic of all updates,

(36:50):
because I believe it was the Milwaukeebrewers who were first to announce that
they were going to we're gonna takebeer sales beyond the seventh inning, all
of our home ames, we're gonnago all the way through the eighth inning.
And then and then the social mediawarriors out there like, oh,
I guess you what. People drivetruck or they said that. They always

(37:12):
say that, yeah, yeah,you know, you know what. Obviously
they've never heard of three up andthree down because that goes real fast,
and so that's not a lot oftime to sober up. I'm glad though
that you think that that's gonna makeall the difference. But now I'm not
buying that. But you know what'sgoing on out here in Milwaukee Milwaukee.
It's a beer city. It ishome of Miller, so I'm a Miller.

(37:35):
Although it's not that. It's notthe Miller Stadium anymore. Now some
bank or something or financial institution,right, what do you want? What
do you want to bet that MillerBrewing Company doesn't even bank there anymore,
Like you took our name off thestadium. We're gonna we're gonna go to
some credit Union. Look, we'regonna do that. But anyway, the

(37:58):
brewers announced, and by the waythey spearheaded this, we're gonna we're gonna
go ahead and sell beer through theeighth A lot of teams followed, including
James beloved Houston Astros. Although Ihaven't had a chance to go out and
take advantage of buying a beer inthe eighth inning because since they won the
World Series, tickets got a lotmore expensive. Everybody loves a women winner.

(38:21):
I can't afford those winner prices.First to sell beer into the eighth
thinning, and the first two backpedal. They're crawfishing, they're calling it
quits. What happened? Yea,yeah, Well you know, of course,
the public relations department, you knowin the press release. Well it

(38:44):
was an experimental move. We wantedto see what would happen. So they
wanted to see what would happen.And well, the decision of reverse course
had nothing to do with fans behavior. That's good. I'm happy to hear
that. I don't buy that.You're not buying it. I'm not a
right. Well, they just saidthat they discovered that sales of all concessions

(39:07):
dropped significantly in the late innings,and so it was keeping beer vendors around
and hanging out for another inning thatwas not producing a significant increase in sales,
to which I go back and Isay my original point. It was
never about safety. It was alwaysabout making a profit. And man,

(39:28):
you you shorten a game, wegotta get that money. Okay, let's
sell it later in the game.Oh, it's not making the money,
all right, We'll let it go. It's all anyway. Anyway you want
to put a light on this,it's all about the dollars. I guarantee
you. Man, if they couldmake a million dollars selling beer after the
game was over and people were walkingout, they'd find a way to do
it and sell it, and theyfind a way to justify it. But

(39:51):
Milwaukee Brewers, which is ironic becauseit's a bear town. Now the first
to back pedal on selling beer intothe eighth inning. Now, I don't
think it's a big problem in Milwaukee, but there are other stadiums where fans
get a little rowdy, the oddrefans get a little rowdy, and the
next thing you know, they're fightingeach other. And then, of course
we see what happens in Chicago atWrigley Field. Although I do like the

(40:13):
beer snake. Dude, I'm abig fan of the beer snake. So
they're reversing course on the decision extendbeer sales. Now, will other stadiums
follow suit? Time will tell?So that is our number one of what's
on Taprido? Coming up next hour? We got an update from the wild
West, Bruce Fest, got ahuge interview coming up from an award winning
brewery from the World Beer Cup.And what else have we got going on?
Oh, there's a man who doesn'tdrink beer, but he invented a

(40:35):
beer powered motorcycle. We'll get intothat. So what's on Taprido? We'll
be right back. And the teachersaid, no, Bobby, there's no
such time as berre o'clock. Firethat teacher. This is what's on tap
Radio. All right, welcome tohour number two. What's on tap Radio?

(41:10):
You get glad to have you aboard. I hope you're enjoying the show.
Maybe just tuned in. If youdid, don't worry if you missed
the first hour, that'll be podcastedbecause what's on tap radio it's it's kind
of like a podcast. You canfind it out every single podcast platform.
You'll trip over it. Can't missit. But in the first hour we

(41:30):
got into a lot of stuff andChad had about three beers and now he's
down for his fourth. Yeah,we're gonna go ahead and do this one.
I'm gonna go ahead and I don'teven know the name of it.
Bart part of us Collins Harry lightRory built. When Bill stops by,
he always brings beer. And that'sthe thing. If you bring beer,

(41:52):
we will drink it. And that'sit. That is just like it's it's
a magic. Somebody asked me onetime. You're like, hey, do
I get my beer on your show? Um? Oh, give me some.
And it's magic. It just showsup and we talk about it on
the show. Now, this isa red ale so I know what some
people are thinking, what first youdid an all beer, now a red

(42:14):
ale? Those are kind of boringstyles. No, people are keeping up
like that. Man, there arededicated listeners. M hm oh oh,
big nose on this one here.I forgot to mention that Chat and I
are drinking out the same vessel,this Samuel Adams Boston Logger glass. He
has one, right, have onewell, and so does Bill, and
that is incredible, right, Andthe reason we did this is because we're

(42:37):
all three drinking out of this andwhen all of our glasses come together,
we form one superpower like superhero beerand in a cape forms on it because
it is the sam Adams Boston LoggerGlass, which, by the way,
did you know that every time youpour a beer and the sam Adams Boston
Logger Glass, a little old ladygets helped across the true story. That's

(43:00):
incredible. Wow, that's awesome.All right. I want to get him
my whole my beer and watched this. I have a beer to crack,
but I want to get into thisbecause Chad had a beer from North Carolina,
but now we're going a little south. Hold my beer and watch this.
Brought to you by the Ring Maltaten Haagen insurance group, where they'll
ensure you for just about everything exceptthis Chad. He has something to say.

(43:22):
Yeah, yeah, yeah, yousaid you're going a little south and
North Carolina. So I'm gonna predictthis week's hold my beer and watch this
comes out of Florida. A littlemore north? Oh wait a bite,
Okay, little more north? Alright, so somewhere between North Carolina and Florida,

(43:42):
I'm gonna go with the providence,the province of Alberta, Canada.
Oh wait, apparently I failed geography. All right, where are we going?
James? A South Carolina woman herewe go was held on in a
domestic abuse charge for allegedly stabbing hercommon law husband with a decorative ceramic squirrel

(44:05):
when he came home late on ChristmasEve without any beer. A decorative ceramic
squirrel. Yep, you heard thatright, a decorative Well can't wait to
hear the charges because I need toknow is a decorative ceramic squirrel a deadly
weapon? I can't wait to findout the woman. What's her name?
Well, her name is Helen andWilliams. How old is she? Forty

(44:28):
four? Well, she was inthe Charleston County Jail on a ten thousand
dollars cash bond. Jail record showed, and she faces a hearing coming up
on a felony charge of domestic violenceof a high and aggravated nature. So
that's a charge domestic violence of ahigh and aggravated nature. But that's a

(44:50):
that's it's a ceramic squirrel. Accordingto the police report, williams forty one
year old husband set out to buysome beer late Tuesday night, but fortunately
he returned home empty handed because storeswere closed. It was Christmas Eve,
Chad that really upset Williams really upset. As her husband was set to make

(45:12):
himself a sandwich, she picked upthe ceramic squirrel and cocked him over the
head with it and then stabbed himin the chest. The report states.
The man fled to a neighbor's hometo call ninety one, and when the
officers arrived shortly after midnight that's onChristmas Day, by the way, they
found him covered in blood with cutson his shoulder and face, according to
the report, and when he tookoff his shirt, they found a big

(45:34):
gash on his chest. Initially,Williams tried to persuade police that her husband
fell, but officers were a littleskeptical about it because she also had blood
on her hands and clothes, thereport said. So William's husband was treated
at the hospital with some non lifethreatening wounds, and the condition of the

(45:57):
squirrel chad wasn't reported. See youknow, see somebody needs to know if
that's gonna end up on antique roadshow because the thing is is a certificate
of authenticity with a story like that. As we've learned from um what is
the American Pickers Show, that whenyou have a story like that and evidence
to go with it, it reallyups the value. And so something like

(46:19):
that that's ceramic squirrel probably costs like, I don't know, thirty five cents
at a garage sale, but witha story like that, uh, you
know, they're probably gonna go retailaround six or seven hundred dollars. So
they'll offer about about three seventy fiveand they'll settle about four to ten and
about for four hundred ten dollars,that'll sell. Oh yeah, I'm trying
to sell this decorative ceramic squirrel that'scovered in gorilla glue. And yeah,

(46:42):
right, but it was never mindthat red spots on there. The blood
dried on it, the key.There's probably some spilled beer on it too,
But the thing spilled beer on itbecause Chad, there was no beer
to be drink because husband came homeempty hand. Oh that's right, Yeah,
that's right. There was no there'sno beer to be zoomed because he
came on empy hand and because ofthat, he all he wanted to do

(47:04):
was make himself a nice turkey sandwich. Chad so hung up on the ceramic
squirrel. He forgot that this isa beer show. And the whole point
of this was the guy forgot tocome home with beer or he couldn't come
home with bill. Chad, whatdo you think the beer was that she
wanted him to go get? Ohit's gotta be I'm going, I'm going
with Bush. That seems a good. Yeah, that seems that maybe we

(47:29):
don't know though we don't know,But your whole, my beer and washed
this a South Carolina woman stabbed spousewith a ceramic squirrel because he came home
on a beer run empty handed.And that, my friends, is your
whole, my beer and washed thiswhich is brought to you by Knowlton Haigen
Insurance group. There's no way inhell they're insuring this lady. I'm sure

(47:49):
you ainsuring this lady, know that, and they probably covered. I don't
even think they'd cover the damage tothe squirrel. I mean, like,
listen, I know that the squirrelwas damaged in this, but you've got
like a five hundred dollars deductible onthis, and the squirrels like thirty five
cents. I need you to coverthe squirrel. I'm sorry, ma'am.
Notice how Chad cares more about thesquirrel than he does this poor guy who

(48:12):
got stabbed with the damn squirrel.Never mind if he's okay, how's the
squirrel? Chad has hung up onthe squirrel. Gives zero f's about the
guy who got stabbed with the squirrel. Yeah, I know, real,
if he was a real resourceful husband, he wouldn't have been concerned about making
a sandwich and turn his back onthe woman who he left empty handed on
Christmas Eve without a beer. Ohman, I can't make this, especially

(48:36):
with a cerrabbic squirrel in the house, and he knows this could be a
deadly weapon. All Right, wegotta take a break. When we come
back, we've still got to talkabout. Oh the cheers bar is hitting
the auction block. We'll talk aboutthat's what's on tap Rado. We'll be
right back. On average, humanswalk nine hundred miles per year and during
twenty two gallons of beer, whichmeans the average human gets forty one miles

(48:58):
per gallon. Not bad. What'son Tap Radio continues. If you're here
in West Michigan and you have insuranceneeds, why not support somebody who supports
us, ring all the ten Hickeninsurance. Reach out to our buddy John
Clunder. That's Ring all the tenHicken Insurance RTI Grand Rapids dot Com and

(49:25):
I mention in the summer its mahatbait sound We fillans up? All right,
thank a s Time for me tocrack a beer. Yeah, do
that. Chad's on is like ninthbeer comes hanging out with Bill three and
we're gonna be tearing into another one. Enjoying What's on tap Radio. I

(49:45):
hope you are as well. Ijust finished my gold winner from the World
Cup, World Beer Cup, excuseme, World Beer Cup, the half
advising from all stat which picked upa gold But I'm going in another German
category which had a lot of injuries. One of the most entered category,

(50:06):
the German Style pilsner category from theWorld Beer Cup. This beer placed silver.
In coming up next segment, Ihad a big time interview with James
Huggy bear Wolf of Holler Brewing Companyto talk about his big win and the
beer that he won a World BeerCup with is dollar pills y'all. Dolla
dolla pills, y'all. So I'mgonna go ahead and crack this. This

(50:30):
is a German style pills. Now. I want to point out the fact
that both these beers that I hadon the show, that Heafvisen and the
Dollar to Pills y'all are entered ina German style. And this is the
World Beer Cup in all countries areable to submit, including the Germans who
created style. So I'm imagine there'sprobably some very upset Germans out there.

(50:53):
And I was gonna do my impression, but Chad told me not too,
because no, actually, we Ijust realized something we owe. We No,
I'm not going to apologize. Nope, I'm gonna say there's no limit
to our hypocrisy. Here it comes. James and I said, we made
a decision a long time ago,We're not going to do anything to discriminate,
and yet here we are. It'slike, hey, you chairmans,

(51:15):
we kicked here in your own beercategory. Suck a shark. And that's
exactly what James did in the firstsegment, and I was I was like,
wait a minute, hold on asecond. We didn't say we didn't.
We just say we weren't going todo that. That's James in the
radio. That's at James and theRadio if you want to get a hold

(51:37):
of me. But I am notgoing to break down the characteristics of this
beer. I'll tell you why becausenext segment, I caught up with Huggy
Bear over at Huller Brewing Company.So if you hear the segment and you
just babies crying in the background andpeople talking, because we did the interview
at the brewery, because he's sobusy making his beer now that he's an

(51:57):
award winning brewer. Oh so he'sbasically or than Oh yeah, so well,
I mean not just people were comingover to take pictures with him.
People were coming over to take pictureswith him. So he's very well,
I mean, he's won all theseawards. Yeah, yeah, but he's
gonna break down this beer and youknow, winning and all everything else.
So coming up the next segment.But yeah, Haller Brewing Company Dollar Pills,

(52:20):
y'all German style picked up silver atthe World Beer Cup in the German
category. So some people, thoseguys outside the Houston market may not be
familiar with Huggy Bear. Now HuggyBears, he this is a guy who
definitely knows how to brew. Andyou know, I know you got the
interview coming up, but I'm assumingyou're gonna talk about some of his previous
brewing adventures. We didn't want toget into it on this episode, but

(52:40):
we've go check our podcast, whichis sponsored by Cast Branding. He's been
on, I mean dozens of times, and actually the last time we had
him on the show is about ayear ago. He was actually in between
breweries because he had just left abrewery called Local Group, and he had
told me off the air and basicallyoff the record, that he was going
over to Holler, but it hadn'tbeen hasn't been signed yet, no dots,

(53:02):
no t has been crossed, sohe didn't want me to tell anybody
yet off the record, so Irespected that, and it just makes a
really good beer everywhere he goes.Yeah, he does. So he's the
show. And if you noticed whenI was on the Houston Life shows,
yeah you heard that right, theband has been lifted. Okay, they

(53:22):
had a little b role going andthey had a little picture of Huggy Bear
holding his nice award under the Hollersign. But yeah, so that's what
I'm consuming. And again coming upnext segment, we'll break this beer down.
Do you want to? I thinkit's worth since you brought it up
and I teased it early in theshow. James was on uh KPRC Channel

(53:47):
two, Houston Life. It's agreat show. Yeah yeah, it's a
lifestyle, daytime variety show that coversall kinds of wonderful things happening in and
around Houston. I know, evenif you're not in the Houston area.
Houston's fourth largest city in the US, big city, big market and uh

(54:07):
James went on and featured some localHouston breweries during American Craft Beer Week right
after the World Beer Cup, andI gotta say, you killed it.
He did a great job. Itwas fun to watch. Well, it's
so easy with them, I meanthey make it very easy, like Derek
and Lauren. I mean, theyjust have good chemistry and they're they're they're

(54:30):
pros, pros, and so it'seasy to go on that show where they
i mean, they set you upand it's it's it's a lot of fun.
But the funny thing is is becausenow we weren't officially banned from the
show, not officially, not officially, it didn't get asked back for a
while. But that's where the bitcame from, because because Derek has asked

(54:50):
me, He's like, why whyare y'all coming up with this bit about
y'all guys being banned? I waslike, well, because Derek, we
had a steady flow for a whileon the show, and then also like
once a year, yeah, ormaybe twice a year. Yeah, it
was pretty regular, and then allof a sudden, it was just like
just nothing, nothing and no.So the last time Chad went on the

(55:15):
show was not the time he spilledthe goodle. That's when they presented the
evidence against me and they said,yeah they did, they rolled it,
and I'm like, oh crap,and so yeah, they rolled it and
then we laughed ha ha, andthen the phone never ran again and I
spilled beer and it wasn't even onlive TV. It was one of those

(55:36):
behind the scenes I'm gonna show youhow to open a beer bottle using another
beer bottle, and and Derek says, no joke. He says, isn't
beer gonna go everywhere? And Isaid, no, no, it should
work just fine. And I waslike, wait a minute, foreshadowing here
it should work. Yeah, it'slike, yeah, eighty percent of the
time, it works one hundred percentof the time. And here we go

(55:59):
and I grab a hold of thatand it just and the beer it was
a ball conditioned beer, I thinkit was maybe infected, and it sat
there and it just got warmer andwarmer under the lights, and I mean
it was like it was like aChris Spradley homebrew ruining chicken wings. I
mean, just to demonstrate just howmuch of a pro Derek Shore is.

(56:20):
He started rolling because he knew heknew some good content was about to happen.
When somebody says, hold my beerand watched this, and by the
way, I kind of did.I was like, here, let me
set my beer down. Watch this, man. It was so funny.
Man, how they rolled out thatthat was extullent, But it was nice
to be invited back onto Houston Lifeand hopefully we'll be back again. I

(56:44):
try to be professional, so theproducer, because you know, they go
through producers, and I think thatmight have been a thing that they have
a new producer and they didn't knowwho we were. No, no,
I don't know what it was.But I tried to make a good impression,
so like, hey, these guyswere professional, let's have him back.
You did a great job there.In fact, I would say that
now back on Houston Life, James. That is the place where everybody knows

(57:07):
your name. And speaking of whereeverybody knows your name, you know,
yeah, famous bar at Cheers.I was asking if you had one hundred
grand I can borrow? Bill?Yeah, Bill, you got a one
hundred grand I can borrow? Yeah, he does. He owns a brewer,
of course he does. Yeah,yeah, yeah, yeah, because
brewers are rich anyway, Because hereit is man, the actual bar and

(57:29):
the set of Cheers is hitting theauction block in Dallas, Texas. Oh,
in Dallas, Texas, you haveto worry about shipping charges to get
it to your house. Yeah.And apparently George Went and John Rassenberger got
together to say at the bar tosay goodbye, which I thought was pretty
cool. But the bar includes thecounter in three sections with brass railings,

(57:52):
the burgundy bar stools, and theback bar units. It's also autographed by
several of the stars, both Burgerand uh late Christie Alley, and actually
carve their names into it. Notthought that's pretty cool. And the current
bid on the bar is one hundredthousand dollars. Yeah, so, George

(58:13):
says. The cast still gets togetherevery now and then, but not all
at once. They try to catchup, as you know, as much
as they possibly can. But there'salso a lot of other cool items on
the auction block as well, includingthe Bunker's living room from All All in
the Family Archie Bunker. Yeah fromHoundstooth chair is available. I'm in,
I'm interested. Yeah that's that's Ilike that love seat. Also Batman Robin

(58:37):
costumes from the original nineteen sixty sixBatman TV series. So yeah, oh
wow. So if I want toshow off my dad Bob just like Adam
West, awesome pow. Yeah itcomplete with pow. Whatever I start punching
bad guys pow. So if youhave an extra one hundred grand, burning
all in your pocket. You couldbe the proud owner of the Here's Bar

(59:00):
set, which is hitting the auctionblock rather soon in Dallas, Texas,
which is interesting. So that waspretty cool. All right, we gotta
take a break. Coming up nextsegment, James Hucky bear Wolf, Award
winner from the World Beer Cup's goingto talk about winning silver with the Dollar
Pills y'all at the twenty twenty threeWorld Beer Cups. What's on Tap Radio?
We'll be right back, and nowyour weekend forecast, Chance of Beard.

(59:28):
You've got What's on Tap Radio?You know, my mom told me
when I was growing up, butif I wanted to be successful, I
needed to surround myself with the winners. And that's exactly what I'm doing right

(59:50):
now, broadcasting from Holler Brewing Company. Surrounded by a winner right here,
mister James Huggy bear Wolf. Welcomeback to What's on Tap Radio? Halla.
Speaking of winners, just picked upa reward over at the World Beer
Cup. Tell us what you won? Yes, pretty happy, pretty stoked

(01:00:12):
for everyone here. We just wonsilver at World Beer Cup for Holler Dollar
Pills, y'all, So tell usSo okay, So my listeners never heard
of the World Beer Cup. Explainwhat it is and how big of an
reward this is for Holler Brewing Company. Oh yeah, it's a win for
us and for Houston, I wouldsay too. World Beer Cup is ten

(01:00:34):
thousand plus entries this year, allprofessional breweries, you're sorry, worldwide,
so German breweries, English breweries,South American, Japanese, Canadian, everywhere,
and one hundred and three different categories, three different metals. So at
a ten thousand entries, at mostthree hundred and nine. They had a
couple of categories where there was nogold, so they didn't even award that

(01:00:57):
many medals. So I know,I love it when a um, they
don't award to gold and just tohear the auditorium boo. Yeah, we
were prepared for that, and Iwas at the audience. I was there,
so that's pretty cool to It waskind of like expected, you know,
it's like the call and response thing. So there are there are some
big award ceremonies, of course,the Great American Beer Festival, the US

(01:01:19):
Beer Open, the World Beer Cup. To you, what is like the
most prestigious award you can win?Uh? Yeah, I would say this
is, um, this is upthere one of the biggest. I'd say
this in GBF for kind of neckand neck for how big. This one's
a little it's worldwide. So thennow you're you're competing especially in like traditional
beer categories, which dollar pills isthe German style pills in there. So

(01:01:39):
we're competing against German brewers. Someof the brewers have invented some of these
styles, we're competing against them.And so it's really breathtaking for us to
win a medal against some of ourbrethren from overseas that he should be pretty
good at this stuff too, Soit just it doesn't say anything bad about
them, says how good American beerhas come that we can win so many

(01:02:02):
medals. Yeah, no longer thestereotype because I remember being in Europe ten
fifteen years ago and just the stereotypeof American beer just being being made fun
of. And now look at iton the world stage. American brewery's picking
up gold and you know European styles, right, yeah, even all start
up and uh, Fredericksburg got theHeflawisen got gold for Heava Wisen German style

(01:02:23):
helf of Wise and week beer.So you would think that we'd be a
category that the Germans would would cleanup on, you think so, and
then here it comes up brewery fromTexas, from Fredericksburg. Yeah, I
mean we've been John John Holler startedHoller and he put them the recipe together.
Um, I came in and we'vebeen brewing it, and I've been
trying to improve the processes just alittle bit over time. You know,

(01:02:44):
I've been in the industry for elevenplus years now, so I've been just
whenever i've picked up, trying tomake things a little better and better here
and there. You know. Youknow I was talking about I think the
last time we had you on theshow, it's about about a year ago,
and you were in transition. Youhad just left a brewery and then
you were shot around trying to findyourself in a new spot to land,
and you've landed on Hollower. Whatwas about Hollower that you wanted to,

(01:03:07):
you know, be a part of. Yeah, yeah, I talked to
several local breweries, kind of weighedmy options, took some time off.
I put a big I've been along notice in at work and took some
time off to just do some thinkingand wanted to reflect on what I want,
and I started a local group tobe a small tap room focus place,

(01:03:30):
and Holler talked to Holler, andI always Hollower was always a second
home to me. We always hadour meetings here, and I always loved
the beers and wanted to focus onthat small tap room focus, just direct
with the customers, making the beers, serving over the bar, get to
experiment, play around with all thedifferent stuff, a lot more creative control.

(01:03:53):
So it was a good fit foryou, Oh for sure. Yeah,
this was definitely the best fit forme, and I'm happy. If
you're just tuning in, you heara lot of commotion going on in the
background. That's because we are tapinga segment here at Hollow Brewing Company.
Because you've been so busy. Howhow many people are you brewing with her
by yourself? It's just me yet. Danielle as one of the new owners

(01:04:16):
that took over about a year anda half ago, and she was doing
all the brewing before I started.She got trained, John trained her,
and then Sam was the brewer aswell, so she trained with him and
then he left and then she brewedby herself for two months. She had
an assistant that would kind of helpher out just with you know, picking
things up and dragging hoses around andstuff. But she did all the brewing

(01:04:36):
herself and she did a great job. But they knew that long term they
would needed someone in here in thisrole to do all the brewing so she
could focus on the business side.And so that's what I do. I
do all. I do all thebrewing, all the transferring, all the
cleaning. I do have help onkegging, and someone cleans the kegs for
me and kegs, but I dosome of the kegging as well. So

(01:04:57):
it's it's a pretty it's a busyjob. It's busy, yeah, for
sure. Like I said, Ihave more control, but us also a
lot more responsibilities and work as well, so I have to make sure everything's
done well. If you're tuning inbroadcasting here at Hollar Brewing Company, James
Huggy bear Wolf talking about this nicewin over at the World Beer Cup dollar
dollar pills y'all, which which we'reconsuming right now. How much creative control

(01:05:20):
do you have with brewing. Iknow you said that this was a recipe
that you know, John had puttogether, but how much creative control do
you have putting together new recipes andmaybe tweaking old recipes. Yeah, so
especially I remember I was told whenI came in, don't touch dollar pills.
That's our baby. It's our numberone seller right now. It's probably

(01:05:41):
every week. I don't think there'sbeen a week since I've been here where
it was not our number one seller. In the tap room and in kegs.
We'll release a new beer and thosewill spike, for sure, but
then the enthusiasm kind of wears offspending on the beer. But everyone's always
looking for something new, so Iget to put out new stuff. John's
created a nice back cattle, sowe have I don't know how many dozens
hundreds of recipes that he's done overthe years, just different malls, different

(01:06:04):
hops, different east, different styles. But I also have my own list,
and Daniel's very open to that.The owners are, you know,
hey, we want you to dowhat you want to do. You know,
we want you to have some creativityand have some fun. So yeah,
so the tap board is, uh, some staples, a mix of
staples, a mix of old stuffand a mix of new stuff as well.

(01:06:26):
So I definitely have a lot ofcreative control. Let's talk about the
Stellar Dollar pills, y'all. Forthe record, you never tweaked it.
You never touched it because you weretold not to. I've been tweaking.
It's just here and there to justimprove the processes, to make the beer
better. But just small things,small things, small changes. We don't
want to we don't want to makethe taste so much different. And we

(01:06:46):
know it's a good beer. We'vealways known it's a good beer. So
just to make it, just tomake it, just tweak it, just
a hair here and there. Okay, tell me the tasty notes on this.
For someone who's never heard of it, never been in the brewery,
what can they expect when they orderthe Oh? Yeah, So this,
like I said, best seller.It's also one of our lightest beers,
so I think that helps to Germanpills. So it's very light. This

(01:07:08):
one's almost a smash, or it'sa smash. It's one malt, one
hop, one yeast, So it'svery simple on the malt bill, but
very complex on the flavor. Combinationwith the interaction between the malt and hops
in the yeast, you get it'svery light, easy to drink, but
you could do get a little bitof malt character there you get some hops.
There is a firm bitterness to it, but it's not overly bitter like
an ipa, just enough to makeit finish, not too Chloe sweet,

(01:07:32):
So it kind of has a firmfinish and then it makes you want to
drink some more. What's the alcoholby volume? Four or six? Five?
Four? And the four okay,it was a little higher than Yeah,
so it's an easy drinker, youknow, just above five percent.
Now is this a beer that youcan only get here at Holler or is
there a local supermarkets are maybe Specsor something you can pick it up,
or is it only available here atthe tap room? Uh? Yeah,

(01:07:54):
So our tap room is very ourmodel is very tap room focused, so
that's our first priority. It's alwayson raft tier. We serve tank fresh
beer and we always have it inthe tank or it's on keg waiting for
the next you know, finish thekegs and start the next batch. We
just get a canning line in acouple of months ago, so we started
canning, so we do have somecans available now in our cooler, and

(01:08:15):
we also sell kegs around the markethalves and six tolls to any of the
most of the crappier bars in theHouston area. We're self distributing, so
we're doing all ourselves as well,just to put a prospective just it's a
smaller brewery compared to others around town. Yeah, we have a we have
a seven barrel, very manual.No hard piping on our system, so

(01:08:35):
it's a lot of pumps and hoses, very hot environment, but yeah,
very small. I'm burned about threetimes a week right now. We're kind
of at a size where we're goodsize where we can keep busy. We
get any busier, we're gonna needsome help. But yeah, just all
we're selling almost everything to the taproom. So well, congratulations. Like

(01:08:57):
I said, it's very good beer. What did you do with the order?
You carrying a round town with yougoing? Oh, you know,
this is my passenger in the hovlane. I thought I'll put it out
of chain and hanging around my neck, you know. Yeah, it's a
big plaque. So we're gonna havea big party here pretty soon to do
a big reveal for it and hangit up for sure. We're definitely gonna
do a bunch of parties and alot of it's give back, you know,

(01:09:18):
thanks to the customers. We'll makesome beers and if it doesn't sell,
we'll stop making it. So luckilythis one is one where everyone loved
it and they kept burning it.All right. One more question before I
let you go, James Huggy Bearwolf Halla Brewing Company, what's it coming
down the pipeline that you're excited about? Oh? Yeah, new stuff every
week. We got new stuff.We're starting to do some collabs. I

(01:09:41):
just did one with Project Halo.New Magnolia's anniversaries coming up, we're doing
stuff with them. We're trying towork with more. Like I said,
more collabs, more new stuff oranniversary coming up in November. We're gonna
do some barrel aged stuff. We'regonna do more cans. Now that we
got the cannying line, we're gettingpretty comfortable with that, so we're gonna
try do more cannily is new sours, new hazes, anything you can think

(01:10:04):
of. We're doing it well onbehalf of everybody at What's on Tap Radio.
Congratulations, well deserved, James Huggy, Barry Wolf Haller Brewing Company.
Come check them out. Ah,thank you, holler for Houston Hallerford Beer.
I like it all right, thisis What's on Tap Radio. To
hang with us. We got onemore. We will be right back.
Beer. It's like pouring smiles onyour brain. What's on Tap Radio continues.

(01:10:32):
Tantric Brewing Company, located in Alegan, Michigan, proud sponsors What's on
Tap Radio and located right here inmy backyard. Chad Pilbeam, the beer
logic guy. Go in there andask for free What's on tap high five
and check out the amazing beers.Tantric Brewing, Tantric Brewing dot Com.
Tantric Brewing dot com. Seventy sitcomshad the best theme songs. Welcome back

(01:11:09):
to What's on Tap Radio. Bigshout out to James Huggy Bear wolf Halla
Brewing Company picking up silver over atthe World Beer Cup for their dollar pills
y'all, which I am drinking herright now. But this segment brought to
you by Tantra Brewing Company. ChadSecond, the Woods and Elegant Michigan.

(01:11:30):
Yeah, there's a big downtown revitalization, improvement, infrastructure everything project going on
and they are ripping it up downthere, ripping up the streets and sidewalks
and taking out trees and replanting anddoing all kinds of cool things. And
there are people saying, are youguys open during the construct? Yes,

(01:11:54):
and I are opened seven days aweek. Get in there, get yourself
some of Patrick's tasty, tasty brew. They got food on there, and
they're gonna be rolling on the riverbecause they're right on the river. And
there rolling on the River series comingback. Also, cannot forget about the
beer, barbecue and blues fest Saturday, June third. Gotta go there,

(01:12:16):
and that's a big push, Tanya. Yeah, there's a name drop right
there of Tan Trick Brewing Company helpingmake that all happen. Great beer bill
be there. He'll give you afree what's on tap radio high five if
you ask nice um and uh yeah, local beer, local music, local
food, Algon County Fairgrounds Saturday,June third, And uh meanwhile, get

(01:12:41):
over there to Tan Trick. Sureyour love, don't worry about the parking,
don't worry about walking extra block becauseof construction. It's all good and
it's all worth it. If you'relistening to the show in July as the
best of he says, June third, that could be next year, I
could be in twenty twenty four.Yeah, and then and by the time
you get there, you're like,wow, they really cleaned up that construction.
Wow, that's fantastic. Notice howChad didn't say a date. Take

(01:13:05):
that and take notes journalism students best. All right, speaking of beer festivals,
Wildist roof Est, we're gonna giveus special shout out to the wild
West roof Est. They gave usa press release of some numbers of how
they're twenty twenty three Wild West roofEst. Because there's remember it's all for
profit, Chad, all for profit, all for profit. Now about how

(01:13:28):
about all nonprofit and all profits goto great all for profits they're not making
your money and just putting their pocketsand going driving nice cars. Katie Rotary
Club is basically saying, yeah,we're doing all this for free, and
we're gonna give students in the arealike the FA and bands and schools and

(01:13:51):
military veterans and everybody else out there, anybody in the community. They're looking
for ways to spread the love aroundthrough local charity. And this is pretty
amazing because I remember we were justtalking about the Wild West Broofest and they
said, yeah, we're coming upon the tenth anniversary and everybody's like,
all right, cool, okay,and we want to go over a million

(01:14:12):
dollars with this festival. And guesswhat, they broke the million dollars mark.
Now, if you think about inten years going over the million dollar
mark, like, that's pretty awesome. So what's going to happen at this
latest twenty twenty three Wild West broofestOh, they raised one hundred and eighty
thousand dollars with that one event.They're like, dang, people showed up.

(01:14:35):
That is huge, huge, nearlytwo hundred thousand dollars. Their goal
in the next three years is toget it over the two million dollar mark
because why because this festival is growing. It is again one volunteer lad nobody
takes a dime. It all goesback to charity. And I think that

(01:14:57):
is really one of the big drawsfor people see the motivation behind it.
But check this out. This isgreat right here, This is what I
love. I love this right here. They just because it's a volunteer organization,
nobody takes a day off. Theseguys aren't sitting around like, well,
you know, I'm not getting paid, so I'm not going to try
and get good beers or good foodor anything else. Great entertainment, great

(01:15:19):
event. And the next one comingup, Oh yeah, yep, the
twenty twenty four event, Wild WestBrufest. A you got the dates?
I do have the dates right here, right down, Hang on and write
it down. Which got twenty twentyfour Wild West Brufest March twenty one through
twenty through. Let me try thatone more time, March twenty one through
twenty three at Typhoon, Texas andKatie Texas. And yeah, tickets already

(01:15:43):
on sale, get them, govip, always go vip. And it's
a destination beer festival. So peoplecome in from all over the country.
We hope to see you there.I'll be there as always, and hopefully
Chad will be there as well.So I'm hoping. Yeah, I'm raising
more money for a good cause.So all right, before we get out
of here, So there's a lotof beer out there that's not being consumed.

(01:16:05):
So I'm not going to name thebrewery, but there's a you know
people that are very upset as aparticular well now there's two. Now there's
two big beer companies that people areupset with. So there might be some
extra beer lyning around and well whatto do with that wasted beer? Well,
you don't want to pour down thedrain, because there's a man in
Minnesota named Kai Michaelson who might meetit because he invented a motorcycle. He

(01:16:30):
invented a motorcycle that runs on beer. Literally, it runs on beer instead
of gas or electricity. And thebike has a fourteen gallon keg built into
the engine with heating coil inside.And when Kai pours a beer into it,
the liquid heats up to about threehundred degrees and when it goes out
onto the nozzle into the back ofthe beer turns into a superheated steam,

(01:16:51):
which provides enough thrust to move thebike forward and it doesn't just roll a
little bit. Kai believes a motorcyclecould shops the speeds to one hundred and
fifty miles per hour. What whatnow? You've been paying attention to the
beer prices. Now you may noticebeer isn't cheaper than gas for now.

(01:17:13):
But by using beer as a powersource works for Kai because he does not
drink. He does not drink,so you just so he's got because he
doesn't drink any beer, he's gothe's got time and money to go ahead
and just literally pour it in thegas tank and say all right and turning.
He's built himself a steam engine,is what sounds like. Thats what

(01:17:35):
he's But if you're wondering what kindof beer, it sounds like it doesn't
really matter. But in the demoI watched the demo, he's actually using
Coors lights lights light. Yeah.Well, anyway, I want to thank
Superior Past Control of West Michigan fordropping us that story. Um, yeah,
I do. And I'm trying tocue up the story. So you

(01:17:56):
know, I'm big Luke Comb's fanbecause it seems that Luke Hombs it's always
got some kind of beer, uhand his songs or so forth. But
I got the story sent to meby a listener. And are you an
Ed Sharon fan? Chad who EdSharon can't say I've heard, I've heard
of. I couldn't name one song, so no, lum, yeah,

(01:18:19):
I like him. Luke Combs andEd Sharon teamed up together. We're hanging
out and if you ever wanted sometips on how to shotgun a beer,
Luke Combs it's the guy to ask, because apparently him and Ed Sharon were
hanging out and and he was kindenough to post a video teaching ed Sharon
on how to properly shotgun a beeraway for contexts, what was his shooting

(01:18:44):
shot? The Brits don't even knowhow to say it's shooting. No,
it's a shotgun. Ka's teaching mehow to shotgun. Bit. You want
to be mindful of where your topis here, right, because one side
opens, beer's coming out of thatif it's point that thing now, so
you want this point to the sky. But once you're up, then you
cracked the top and it just justgonna go. Do you want me to
go first? You want to gotogether together? Right? Okay, you

(01:19:05):
always gotta go together. Cows downthree to one. Luke Combs record time
right there. That's impressive. Hetook one switch through it on the ground.
I don't know about that. Thereare a lot of people that when

(01:19:26):
they shot gunna beer, they makeit look cool like going and then they
throw the can down really hard andnobody goes over and picks up the can.
That checks to see how much it'sfunny. You mentioned that because on
his Instagram people are calling out therelooks like there's a lot of beer left
in that can. Yep, ifyou're asking what kind of beer Miller light.
But yeah, there are a lotof people calling that out, Chat.
I'm glad you brought that up.There are two folks out there going,

(01:19:47):
wait a minute, look at allthat beer on the ground. Well
Ed Sharon made a mess of himself. But yeah, Luke Combs, who
you know, threw on the groundrather quickly. The irony of a man
saying, let me show you howto shotgun a beer who doesn't know how
to shotgun a beer stick to countrymusic pal. I was pretty impressed.

(01:20:09):
So all right, that's this episodeof What's on Tap Radio already done,
already done. But I didn't wantto give a special shout out to James
Hucky bear Wolf, who stopped byto talk about his award winning beer at
the World Beer Cup. I alsowant to think of our sponsors at being
Tangion Brewing, Superior Pest Control,Beological Conference Events and bring all its Naken
Insurance Group, the Backyard Girl andthe Core sponsoring our podcast cast braining the

(01:20:30):
podcast we posted shortly so for misterBeerologic himself, mister chap hill Beam,
always kicking ass and taking names I'mBeer Group jameson Thing. Thanks for checking
out What's on Tap Radio. Wehope you enjoyed it and we'll hope to
see you back on the radio airwaves. Have a good week, folks. Tears