Marketing with Purpose

If your services pages are just a paragraph and a phone number, you're leaving money on the table. In this episode, Monica and Stacy break down exactly what needs to be on each of your services pages so the right people find you, trust you, and actually reach out.

They cover:

• Why you need one page per service — and when the exception applies
• Whether you need a ser...

If you've been watching your blog traffic drop and wondering if blogging is dead—this episode is for you.

Short answer: blogging still works. But the 2015 playbook (publish 4+ posts a month, chase keywords, watch the traffic roll in) is dead.

The goal changed. It's not about driving massive traffic anymore. It's about proof—proving you know what you're doing, getting cited by AI, and building credibility that compounds ...

Every third question we get these days is about AI. 

"Is it going to kill Google?" "Do I even need a website?" "What does this mean for my business?"

So we figured it was about darn time we talk about it ourselves from the angle we do best - websites. 

Yes, AI is changing how search works. Heck, AI is changing how AI works. But for most businesses, the impact is more "interesting shift" than "five-alarm fire." Websites ar...

The internet changes faster every year. And 2025 said, “hold my beer.”

How people find you, whether they trust you, and if they even visit your website - all of it changed. Again. And if you’re not paying attention, you could be losing customers without even knowing why.

The internet in 2026 isn’t the internet we built websites for five, ten, or fifteen years ago. Traffic is down. Tracking is harder. And a h...

You wake up to 47 emails about cryptocurrency, someone wants to sell you SEO services (the irony), and three bots are VERY concerned about your website's performance.

You know the drill. You delete five, ten more appear. You silently cuss technology and consider just shutting down your contact form entirely and making people send carrier pigeons instead. 

You, my friend, are NOT alone. AND you don't have to live like this.

In ...

Ever stare at your computer thinking "there HAS to be a better way to do this"? Like that task at work that takes 3x longer than it should. The one everyone complains about but nobody fixes.You know it needs to change. You might even know HOW to fix it. But telling your boss? That feels risky. What if they think you're just complaining? What if you come across as difficult? What if they say no and then it's just...awkward?In m...

Quick question: If someone landed on your home page right now, would they know what you do in nano seconds? Or would they have to scroll, squint, and guess?

Most home pages fall into one of two traps: they're either cluttered and confusing, or they're an image desert with no actual words explaining what you do. Either way, visitors can't figure out what you offer—so they just leave.

Your home page isn't a novel. And it's not ...

Your year-end campaign emails are probably amazing. Your social posts? On point. Your stories? Compelling.

But if your website doesn’t back it up during December, none of that matters.

We've seen it happen too many times. Nonprofits pour everything into their year-end campaigns only to have the donation process fall apar...

Since the DOJ rolled out new ADA website compliance rules in March of last year, we’re busy updating sites—and answering a lot of questions about what it all means.

The one big sticking point in client conversations is linked documents.

PDF...

If your website is turtling - and not in the good ninja turtle way, but in the slow-crossing-the-highway way - everyone's noticing and cringing.

Here's the deal: while you're sitting there wondering why your site is loading at turtle speed, your competitors' sites are loading in milliseconds and stealing your sales. That sucks.

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