Marketing with Purpose
Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!
Episodes
Quick question: If someone landed on your home page right now, would they know what you do in nano seconds? Or would they have to scroll, squint, and guess?
Most home pages fall into one of two traps: they're either cluttered and confusing, or they're an image desert with no actual words explaining what you do. Either way, visitors can't figure out what you offer—so they just leave.
Your...
Your year-end campaign emails are probably amazing. Your social posts? On point. Your stories? Compelling.
But if your website doesn’t back it up during December, none of that matters.
We've seen it happen too many times. Nonprofits pour everything into their year-end campaigns only...
Since the DOJ rolled out new ADA website compliance rules in March of last year, we’re busy updating sites—and answering a lot of questions about what it all means.
The one big sticking point in client conversations is linked documents.
<...
If your website is turtling - and not in the good ninja turtle way, but in the slow-crossing-the-highway way - everyone's noticing and cringing.
Here's the deal: while you're sitting there wondering why your site is loading at turtle speed, your competitors' sites are loading in milliseconds and stealing your sales. Tha...
We're celebrating MayeCreate’s 20th birthday with something special - the whole team sharing their biggest lessons learned along the way. From "don't polish a turd" to "imposter syndrome is loud, but good design is louder," these hard-won insights aren't just about building websites - they're about building a life and career you actually love.
Businesses everywhere are slapping whatever ChatGPT spits out onto their website. And then they wonder why it sounds like every other company out there - or worse, like it was written by a very polite robot.
With human website traffic tapering and bot traffic on the rise, every single human visitor is precious. You can'...
So... have you heard about these new ADA web accessibility rules yet? If your first reaction was "Oh great, another thing I need to worry about," we totally get it. But honestly? This stuff isn't as scary as it sounds, and in the end it's actually going to make your website better for everyone.
Here's the deal, the Depa...
Breaking News: Humans are now the minority on the internet.
And no, this isn’t just tech drama.
That's right. According to the 2025 Imperva Bad Bot Report, automated, aka bot, traffic Read more
Well, we're almost 2 years into our 4-day experiment now. Which probably makes it more of a permanent fixture than an experiment. There's not really a manual though, so...things ebb and flow and we're navigating the bumps as they come.
When we started sharing about our four-day work week adventure, we quickly realized n...
After years of wandering trade show aisles like a couple of booth anthropologists, Stacy and Monica may have cracked the code on standing out without emptying your wallet.
We just dropped a new podcast episode that's basically our brain dump of every budget-friendly trade show hack we've discovered. Because let's be h...
Just like the other remaining humans on planet earth, us MayeCreaters survived this last year. And we like to think we’re humans who learn from the past and can use it with a heap of diligence and sprinkle old fashioned grit to chart our way forward to better things.
Fortunately, and unfortunately, last year was a litt...
The number one rule of good website navigation is: don’t make people think.
Which sounds pretty straightforward but somehow people still keep messing it up! And that is why we are publishing this recent public service announcement all about navigation.
Monica’s husband, Mike, se...
This time of year Monica always feels like marketing is like wrestling an octopus.
She sits at her desk, neck deep in spreadsheets attempting to befriend and calm the octopi - emails, social media, website updates… It’s a lot.
As the resident master of 2D spatial relationships at MayeCreate (aka print designer) these days, Monica is pretty strategic when selecting the program for a project.
Over the past 25 years she’s learned the hard way how choosing the right program to start:
- Read more
Monica gets asked more and more frequently about how to get customers to leave reviews or make positive social posts for business. Which makes sense because marketing through user generated content is a powerful marketing tool.
- You don’t have to brag about your awesomeness because other...
“I have a Chrome extension for that!” became Monica’s catchphrase at one point, or so Stacy swore.
The MayeCreate team isn’t far behind.
We’re bonafide Chrome extension junkies.
Some of us have collected so many we have to toggle them off a...
At lunch the other day a group of business people were complaining about how annoying their Google Business Profile is to use.
Aaaaand they’re not wrong. But managing your profile is a necessary evil…like going to the dentist - you don’t have to love it but you do have to do it.
You want to show up when people s...
If you’ve ever wondered, "How many emails should we send in our year-end campaign?" Turns out, you're not alone!
We get this question every year, and now, thanks to Jaime Freidrichs, a fundraising coach dedicated to helping small but mighty org...
A few weeks ago, Monica gave some tips on what to include on a business card and briefly mentioned QR codes, promising to dive deeper later. In this podcast/blog, Monica does just that!
Recording and writing this felt a bit like QR code therapy ...
All the marketing gurus are saying “transparency” and “authenticity” are the measure of good marketing these days. And that’s great and all, but if we’re honest the road map to get there isn’t super clear.
Unfortunately, there’s no universal yardstick for “authenticity.” It’s different for everyone. There is, however, a...
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