Marketing with Purpose

Marketing with Purpose

Join host Monica Pitts, founder of MayeCreate, and her team as they guide you through the maze of digital marketing. Listen, laugh, roll your eyes, and leave each episode with another nugget on how to make your marketing less stressful and more successful. You're on the path to marketing with purpose!

Episodes

May 12, 2026 32 mins

If you've been watching your blog traffic drop and wondering if blogging is dead—this episode is for you.

Short answer: blogging still works. But the 2015 playbook (publish 4+ posts a month, chase keywords, watch the traffic roll in) is dead.

The goal changed. It's not about driving massive traffic anymore. It's about proof—proving you know what you're doing, getting cited by AI, and bui...

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Mark as Played

Every third question we get these days is about AI. 

"Is it going to kill Google?" "Do I even need a website?" "What does this mean for my business?"

So we figured it was about darn time we talk about it ourselves from the angle we do best - websites. 

Yes, AI is changing how search works. Heck, AI is changing how AI works. But for most businesses, the impact is more "interesting shift" ...

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Mark as Played
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Mark as Played
March 13, 2026 64 mins

The internet changes faster every year. And 2025 said, “hold my beer.”

How people find you, whether they trust you, and if they even visit your website - all of it changed. Again. And if you’re not paying attention, you could be losing customers without even knowing why.

The internet in 2026 isn’t the internet we built websites for five, ten, or fifteen years ago. Traffic is down. Tracki...

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Mark as Played
February 13, 2026 39 mins

You wake up to 47 emails about cryptocurrency, someone wants to sell you SEO services (the irony), and three bots are VERY concerned about your website's performance.

You know the drill. You delete five, ten more appear. You silently cuss technology and consider just shutting down your contact form entirely and making people send carrier pigeons instead. 

You, my friend, are NOT alone. A...

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Ever stare at your computer thinking "there HAS to be a better way to do this"? Like that task at work that takes 3x longer than it should. The one everyone complains about but nobody fixes.You know it needs to change. You might even know HOW to fix it. But telling your boss? That feels risky. What if they think you're just complaining? What if you come across as difficult? What if they ...

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Mark as Played
December 12, 2025 32 mins

Quick question: If someone landed on your home page right now, would they know what you do in nano seconds? Or would they have to scroll, squint, and guess?

Most home pages fall into one of two traps: they're either cluttered and confusing, or they're an image desert with no actual words explaining what you do. Either way, visitors can't figure out what you offer—so they just leave.

Your...

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Mark as Played

Your year-end campaign emails are probably amazing. Your social posts? On point. Your stories? Compelling.

But if your website doesn’t back it up during December, none of that matters.

We've seen it happen too many times. Nonprofits pour everything into their year-end campaigns only...

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Mark as Played

Since the DOJ rolled out new ADA website compliance rules in March of last year, we’re busy updating sites—and answering a lot of questions about what it all means.

The one big sticking point in client conversations is linked documents.

<...

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If your website is turtling - and not in the good ninja turtle way, but in the slow-crossing-the-highway way - everyone's noticing and cringing.

Here's the deal: while you're sitting there wondering why your site is loading at turtle speed, your competitors' sites are loading in milliseconds and stealing your sales. Tha...

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Mark as Played

We're celebrating MayeCreate’s 20th birthday with something special - the whole team sharing their biggest lessons learned along the way. From "don't polish a turd" to "imposter syndrome is loud, but good design is louder," these hard-won insights aren't just about building websites - they're about building a life and career you actually love.

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Mark as Played

Businesses everywhere are slapping whatever ChatGPT spits out onto their website. And then they wonder why it sounds like every other company out there - or worse, like it was written by a very polite robot.

With human website traffic tapering and bot traffic on the rise, every single human visitor is precious. You can'...

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Mark as Played

So... have you heard about these new ADA web accessibility rules yet? If your first reaction was "Oh great, another thing I need to worry about," we totally get it. But honestly? This stuff isn't as scary as it sounds, and in the end it's actually going to make your website better for everyone.

Here's the deal, the Depa...

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Mark as Played

Breaking News: Humans are now the minority on the internet. 

And no, this isn’t just tech drama.

That's right. According to the 2025 Imperva Bad Bot Report, automated, aka bot, traffic Read more

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Mark as Played
May 2, 2025 52 mins

Well, we're almost 2 years into our 4-day experiment now. Which probably makes it more of a permanent fixture than an experiment. There's not really a manual though, so...things ebb and flow and we're navigating the bumps as they come.

When we started sharing about our four-day work week adventure, we quickly realized n...

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Mark as Played

After years of wandering trade show aisles like a couple of booth anthropologists, Stacy and Monica may have cracked the code on standing out without emptying your wallet.

 

We just dropped a new podcast episode that's basically our brain dump of every budget-friendly trade show hack we've discovered. Because let's be h...

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Mark as Played

Just like the other remaining humans on planet earth, us MayeCreaters survived this last year. And we like to think we’re humans who learn from the past and can use it with a heap of diligence and sprinkle old fashioned grit to chart our way forward to better things. 

Fortunately, and unfortunately, last year was a litt...

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Mark as Played

The number one rule of good website navigation is: don’t make people think.

 

Which sounds pretty straightforward but somehow people still keep messing it up! And that is why we are publishing this recent public service announcement all about navigation.

 

Monica’s husband, Mike, se...

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This time of year Monica always feels like marketing is like wrestling an octopus. 

She sits at her desk, neck deep in spreadsheets attempting to befriend and calm the octopi - emails, social media, website updates… It’s a lot

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As the resident master of 2D spatial relationships at MayeCreate (aka print designer) these days, Monica is pretty strategic when selecting the program for a project. 

Over the past 25 years she’s learned the hard way how choosing the right program to start:

  1. Read more
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Mark as Played

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