The Lenders Playbook

The Lenders Playbook

The Lenders Playbook Podcast is your ultimate resource for private lending, real estate, and entrepreneurship. Hosted by Matt Rosen, this podcast delivers expert insights, proven strategies, and real success stories to help you navigate and thrive in the world of private lending. Each episode features engaging conversations with industry leaders who share their experiences, lessons learned, and market predictions. From regulatory challenges to lending products and investment strategies, we break down complex topics into actionable insights—whether you're a seasoned professional, a new investor, or an aspiring entrepreneur. But we don’t stop at lending. Since 2006, Matt Rosen has been at the forefront of building one of the largest hard money communities, sharing his wins, losses, and everything in between with a network of driven real estate professionals. A self-proclaimed "crash test dummy of online business," Matt goes beyond lending to teach you how to build authority online, master email marketing, scale a team, leverage content marketing, optimize for SEO, grow your social media presence, increase traffic, boost sales, create online courses, and monetize through affiliate marketing—all while avoiding burnout. If you're ready to take your lending, investing, or online business to the next level, hit subscribe and start changing your life today. Apple Spotify

Episodes

August 8, 2026 • 11 mins
With 60 days until our next event, I’m asking a bigger question: What standards should a private lending conference actually hold to?There are more conferences than ever, but are they creating enough value for lenders, sponsors and attendees?I’m laying out what we’re trying to do differently, challenging some of the norms in the industry, and getting my dad’s perspective after 20 years of building one of the...
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#112: Want to know the exact difference between how a rookie analyzes a deal and how a seasoned pro spots an immediate "yes"? Most investors freeze before their first property because they lack one foundational skill.  Welcome to the Lenders playbook podcast Episode 112- we are your go to podcast for all things private lending, real estate and entrepreneurship, I am your host Matt Rosen In this episode, mortgage expert an...
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#111: Can you build a profitable title company without starting from scratch? In this episode of The Lenders Playbook, we break down the TitleEase franchise model, how title companies make money, and why the title industry is one of the biggest hidden opportunities in real estate and private lending. Whether you're a lender, investor, or entrepreneur, you'll walk away with actionable insights to help grow your business.Want to conn...
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July 4, 2026 • 14 mins
In this episode, I pull back the curtain a little on what really goes on behind the scenes in private lending and conference building. This is a shorter just catching up episode as we prepare for the second half of 2026!  I also talk about a recent novation deal step by step how it came together, the strategy behind the structure, the conversations that mattered, and the key moments that made it work. This isn’t the...
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If you’re looking for a smarter way to generate consistent monthly income, without the headaches of owning and managing property, this episode is for you.Today, we sit down with Reed from Myers Capital to break down the world of passive mortgage investing. This is a strategy where your capital is deployed into real estate-backed loans, generating predictable monthly cash flow while staying secured by tangible assets.We go dee...
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#108: Two Marines with no background in hard money jump into the business… and build a disciplined, institutional-grade lending platform.In this episode, I sit down with Aidan Wong and Adrian Posoz from RSC Private Lending to break down how they went from figuring it out on the fly to running a high-level operation focused on real underwriting, strong borrower relationships, and long-term performance.We also get into ho...
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#107: Today’s episode is a powerful one with Ashkan Bashiri, we’re diving deep into real estate, lending, and what’s actually happening in today’s market… not just at the local level, but globally. Ashkan also spoke about this with Michael Franzini on the same topic.With rising geopolitical tension, including the ongoing situation involving Iran, and uncertainty across the economy, investors are ...
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#106: Welcome back to The Lender’s Playbook Podcast. I’m your host, Matt Rosen, and this is Episode 106.Today’s episode is all about one thing, how to invest in multifamily real estate like the pros… even if you’re not one.I sit down with Victor Bell, a longtime friend and seasoned expert in the multifamily investing space. We break down what actually makes a deal profitable, the key metrics every inv...
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Welcome back to The Lender’s Playbook! I’m your host, Matt Rosen, and today we’re tackling one thing every private lender wants: consistent, qualified deal flow.I sit down with Stephen Lawrence from BlueCraft Leads to break down their system designed specifically for private lenders. We cover how they attract serious borrowers, filter out unqualified leads, and deliver results for private lenders, brokers, and fun...
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#104:Welcome back to the Lenders Playbook Podcast. This is episode 104, and I’m your host, Matt Rosen.Today we sit down with Roy Landers. An attorney and former judge... and I’ve got to say — this was one of the most eye-opening and fun conversations I’ve had in a while.Roy buys profitable small businesses from retiring owners and scales them with investors. It’s an incredible model for entrepreneurs w...
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Welcome back to the Lenders Playbook Podcast-episode 103. Today I’m joined by Bill Bymel the founder of First Lien Capital, a company focused on buying and investing in real estate notes.In this episode, we’ll talk about how he got started in the note business, the types of deals he looks for, and how he decides which notes to buy. We’ll also get into what makes his company different, where he thinks interest rate...
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February 12, 2026 • 44 mins
Welcome to the Lenders Playbook Podcast with Matt Rosen. In episode 102, we’re joined by Darius Ross, a long-time American Lending Conference member who turns overlooked neighborhoods into profitable opportunities. Darius shares his journey in inner-city investing, the deals that shaped him, and the lessons most investors learn too late. We talk real deals, real risks, and how to find opportunities while making a real impact.
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Building a True All-Inclusive Real Estate & Lending Platform with Taylor GreerIn this episode, I sit down with Taylor Greer, a seasoned real estate and hard money professional who’s been navigating the Sacramento market since 2005. Taylor breaks down how CARLILE was built as a true all-inclusive boutique brokerage—combining real estate, lending, hard money, and appraisals under one roof—and why that model give...
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Today’s episode is a big one.Welcome to the Lenders Playbook! Today is a big day for us. This is our 100th episode, and I honestly couldn’t think of a more fitting way to mark the milestone here at the start of 2026.When I look back at why this podcast started, it was always about bringing real conversations, real operators, and real value to this industry—not hype, not noise, but people who are actually in the ar...
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In Episode 98 of The Lenders Playbook, host Matt Rosen dives into what happens when real estate deals don’t go as planned—and how private lenders can protect themselves before problems arise.Our guest today is by Brock Berglund, a specialist in commercial foreclosures and loan workouts, we break down real-world scenarios, common lender misunderstandings, and practical strategies to avoid costly mistakes when deals go si...
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Episode 97 of The Lenders Playbook features an in-depth conversation with entrepreneur Chance Wheeler, founder of Asset Allies—a company using advanced AI to transform the way lenders, brokers, and investors underwrite real estate deals.In this episode, we unpack the real problems in today’s underwriting process: slow turnaround times, inconsistent valuations, and decisions often based on gut instead of data. Chance sha...
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Looking for consistent returns without the headaches of fixing toilets or managing tenants? Promissory notes may be the passive investment strategy you’ve been searching for. In Episode 96, our guest explains how note investing supports real families, delivers strong results, and allows investors to own the asset directly without doing any of the work. If you want to build wealth smarter and faster, this episode will show you...
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Welcome back to The Lenders Playbook Podcast episode #95. We are you your go-to resource for private lending, real estate, and entrepreneurship. I’m your host, Matt Rosen. Today, I’m joined by Mat Sorensen — attorney, best-selling author, and CEO of Directed IRA, one of the nation’s top self-directed IRA companies.  We’re breaking down how to use your retirement funds to invest in real estate, pri...
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Welcome back to The Lenders Playbook, Episode #93! I’m your host, Matt Rosen and today’s episode is one every lender needs to hear.We’re joined by Melissa Martorella, Partner at Fortra Law, one of the most respected legal firms in private lending. Melissa shares how she built a powerhouse team serving lenders nationwide, the biggest legal mistakes to avoid, and what it takes to stay protected in a changing market....
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#92: Today, we’re sitting down with Bryce Matheson founder of Lendr, a company that’s transforming how private lenders run their businesses. If you’ve ever felt bogged down by spreadsheets, overwhelmed by managing multiple tools, or stuck trying to scale, this conversation is for you.We’ll unpack the problem that sparked the creation of Lendr, how it streamlines day-to-day operations for lenders, and the big...
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