All Episodes

June 24, 2024 38 mins
Desiree Verdejo took a leap of faith: she left the grind of New York corporate law and opened a boutique in Harlem, which eventually led her to found Hyper! skincare. Desiree joins Jonathan to talk all about how she made this massive pivot over time and to follow your own instincts. Plus the two go deep on hyperpigmentation for sensitive skin of all shades, ingredients and formulas, and what’s next for the brand. After leaving the world of corporate law, Desiree Verdejo moved to Harlem to open a beauty boutique specializing in Black-owned indie brands. She began to notice a hole in the market, which inspired her to launch the brand Hyper! –  a skincare line focused on targeting hyperpigmentation for deeper skin tones and sensitive skin types. Hyper! was an Allure Best of Beauty 2022 award winner. Follow Hyper! on Instagram and TikTok @hyperskin. Desiree is on Instagram and TikTok @desiree.verdejo. Follow us on Instagram @CuriousWithJVN to learn more about the products from this episode, or head to JonathanVanNess.com for the transcript. Jonathan is on Instagram @JVN. Find books from Getting Curious and Pretty Curious guests at bookshop.org/shop/curiouswithjvn. Our senior producers are Chris McClure and Julia Melfi. Our engineer is Nathanael McClure. Our theme music is also composed by Nathanael McClure. Production support from Julie Carrillo, Anne Currie, and Chad Hall. Curious about bringing your brand to life on the show? Email podcastadsales@sonymusic.com. Learn more about your ad choices. Visit podcastchoices.com/adchoices
Mark as Played

Advertise With Us

Popular Podcasts

Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

24/7 News: The Latest

24/7 News: The Latest

The latest news in 4 minutes updated every hour, every day.

Stuff You Should Know

Stuff You Should Know

If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.