If/Then

If/Then

How do we lead with purpose, make better decisions, and navigate an uncertain future? On If/Then, Stanford GSB faculty break down cutting-edge research on leadership, strategy, and more, exploring enduring questions and the forces reshaping business and society today, from AI to geopolitics. Hosted by senior editor Kevin Cool.

Episodes

August 26, 2026 20 mins

What if purpose is what drives us to act, but meaning comes from how those actions affect other people?

This week on If/Then, we’re sharing a conversation between two Stanford GSB colleagues: Think Fast, Talk Smart host Matt Abrahams and organizational behavior professor Brian Lowery.

Recorded live at Stanford’s LEAD Me2We event, Matt and Brian explore the difference between purpose and meaning, why meaning is rooted in o...

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How do you engage effectively across deep disagreement without shutting down the conversation?

This week on If/Then, we’re sharing an episode from our colleagues at Stanford Legal, the podcast from Stanford Law School that looks at the cases, questions, and conflicts shaping public life.

In a world where confidence is rewarded and humility can feel like a liability, Stanford Law professor Robert MacCoun argues for something rad...

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June 25, 2026 28 mins

“Humans manage to do so much with surprisingly little,” says Douglas Guilbeault, an assistant professor of organizational behavior at Stanford Graduate School of Business. “Whereas AI, by comparison, is doing relatively little, but with so much power, so much compute, so many resources, and by comparison, relatively fewer constraints.”

On a bonus episode of the If/Then podcast, Guilbeault describes the implic...

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Chad Jones, a professor of economics at Stanford Graduate School of Business, recently published a paper, “AI and Our Economic Future.” Using more than 100 years of economic data, he modelled several potential AI-infused economic futures we may experience. These include the good (abundance, we never work again), the not-so-bad (business more or less as usual), and the ugly (a superintelligence that turns on us, among ot...

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May 20, 2026 23 mins

“Friction for us has to do with obstacles,” says Hayagreeva “Huggy” Rao, a professor of organizational behavior at Stanford Graduate School of Business. “Obstacles can disable you. Obstacles can enable you.”

Rao compares friction to cholesterol: Some is good, but some is bad. “Good friction actually slows you down, gets you to pause, and most of all, gets you to reflect,” he explains. ...

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May 6, 2026 26 mins

“I don’t see things like anybody else,” says Jonathan Berk, a professor of finance at Stanford Graduate School of Business. “And so I can see things people don't see.” 

On this episode, Berk explores recent research that pushes against conventional wisdom, from questioning the utility of the debt-to-GDP ratio to asking whether regulation is actually in the best interests of the consumer. 

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April 22, 2026 24 mins

“When people come to view attitudes and opinions towards, say, political policies or issues as relevant to their identities, they become more extreme in their attitudes,” says Christian Wheeler, the StrataCom Professor of Management and Professor of Marketing at Stanford Graduate School of Business. “I become more positive or negative towards an issue the moment it becomes relevant to who I view myself as being.&r...

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April 8, 2026 26 mins

“Masculinity is my new frontier,” says Ashley Martin, an associate professor of organizational behavior at Stanford Graduate School of Business. Martin, whose work examines why gender plays such a central role in how we perceive and make sense of others, has been looking at how traits associated with masculinity are simultaneously organizationally rewarded even as they’re personally harmful to men.  

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March 25, 2026 25 mins

Steven Callander has spent years building a mathematical framework to answer the question of how people learn from experience. “Here in Silicon Valley, the expression that you learn from failure is very widespread and very intuitive. But the question is… what do you learn? How do you optimally learn from that experience?”

In this episode, Callander, the Herbert Hoover Professor of Public and Private Management and...

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Seemingly unrelated activities — like taking a soccer penalty kick or crafting an online dating profile — involve an embedded economics. 

“Understanding and applying economic logic can be valuable in pretty much any job or any other endeavor in your life,” says Paul Oyer, a professor of economics at Stanford Graduate School of Business.  

On this episode, Oyer digs into the shared economic logic...

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March 4, 2026 1 min

When should we leap instead of take the obvious next step? Why do we instinctively see gender everywhere? When do our opinions begin to feel less like ideas and more like our identity?

If/Then, from Stanford Graduate School of Business, is back with a new season of sharp, surprising conversations that deepen our understanding of business and leadership.

Each episode brings you into the room with a Stanford GSB faculty member as they ...

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December 22, 2025 28 mins

This week on If/Then we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.

On this episode of GSB at 100, you’ll experience Centennial Day, hear Dean Sarah...

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November 26, 2025 29 mins

This week on If/Then we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.

On this episode of GSB at 100, you’ll step inside the classrooms where teaching ...

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November 12, 2025 24 mins

This week on [If/Then or View From The Top] we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs as Stanford GSB celebrates its first century and looks around the corner to what the next 100 years may hold.

On this episode of GSB at 100, you’ll hear from the dedic...

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This week on If/Then, we’re sharing an episode of What’s Your Problem?, a show from Pushkin Industries where entrepreneurs, engineers, and scientists talk about the future they’re trying to build—and the problems they must solve to get there. Hosted by former Planet Money co-host Jacob Goldstein, each conversation explores the challenges and breakthroughs shaping the next wave of innovation.

In this episode, ...

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September 24, 2025 20 mins

This week on If/Then, we’re sharing an episode of GSB at 100, a limited audio series created especially for Stanford Graduate School of Business’s Centennial. GSB at 100 presents a scrapbook of memories, ideas, and breakthroughs, as the GSB celebrates its first century and looks around the corner to what the next hundred years may hold.

The first episode of the series begins where the GSB begins: in 1925, Herbert Hoover,...

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This week on If/Then, we’re sharing an episode of View From The Top: The Podcast, an audio series featuring leaders from around the world in conversation with MBA students. Recorded live at the CEMEX Auditorium at Stanford Graduate School of Business, episodes feature insights on effective leadership, the values that guide it, and lessons learned along the way.

Lisa Su, the chair and CEO of Advanced Micro Devices (AMD), leads ...

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As we celebrate the conclusion of the second season of the If/Then podcast, we present a bonus episode featuring Deborah H. Gruenfeld, the Joseph McDonald Professor and Professor of Organizational Behavior and a Senior Associate Dean for Academic Affairs at Stanford Graduate School of Business

Gruenfeld, who appeared on the first season of If/Then in an award-winning episode about hierarchies and the nature of power, returned...

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This week on If/Then, we’re sharing an episode of The Future of Everything, a podcast hosted by Stanford School of Engineering professor and friend of the show Russ Altman.

Everyone has goals — some are monumental, others modest — but every goal matters. Szu-chi Huang, an associate professor of marketing at Stanford Graduate School of Business, is an expert on sustaining enthusiasm for individuals, customers, and e...

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This week on If/Then, we’re sharing an episode of Think Fast, Talk Smart, a podcast hosted by Stanford Graduate School of Business lecturer and friend of the show, Matt Abrahams.

How do you communicate with others when you’re confused yourself? For fellow GSB lecturer Rob Siegel, leadership isn’t about avoiding uncertainty: it’s about embracing the clarity that ambiguity can bring.

In his latest book, “T...

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