Human in the Loop
This brand new show explores the dynamic intersection of human intelligence and cutting-edge technology within the ever-evolving landscape of ecommerce. From in-depth discussions on artificial intelligence, to viral brands that launched on TikTok, to the stories behind today’s biggest technology companies, brands, and sellers.. Welcome to the forefront of the ecommerce revolution, where being a Human in the Loop is not just a just a strategy... But the very essence of progress.
Episodes
Amazon just rewrote the rules of the product listing — and it happened almost overnight. In this eTail Boston conversation, Cameron Yoder sits down with Teikametrics founder and CEO Alasdair McLean-Foreman to unpack Amazon's July 27th mandate capping every product title at 75 characters and introducing a brand-new "item highlights" field. The real story isn't the character count — it's what it signals: Amazon is racing ...
What if your e-commerce data could talk directly to Claude? In this episode, Teikametrics CEO & Founder Alasdair McLean-Foreman breaks down the launch of the Teikametrics MCP — and why the team deliberately built it around proprietary optimization, content, and catalog data rather than simply mirroring what already lives in Amazon, Walmart, or TikTok. Alasdair explains where LLMs genuinely add value (stitching together si...
The internet is about to be flooded with AI-generated content — so what actually breaks through?
In this episode, Cam sits down with Ali Tatarzyn, Director of Product at Teikametrics, to unpack TikTok's AI creative suite: Symphony, the advertiser toolbox, and Seeance 2.0, ByteDance's own multimodal video model now powering it.
They dig into whether AI will replace creators (short answer: it replaces low-differentiation content...
Prime Day is bigger than ever — but is it still a must-win moment, or just another peak in an always-on promotional calendar?
In this episode of Human in the Loop, Teikametrics Premium Services analyst William Fleisher breaks down how Prime Day has evolved into a multi-day, omnichannel event spanning Amazon, Walmart, and beyond.
He explains why the brands that win treat Prime Day as a window rather than a date, how to use DSP...
Amazon just dropped a bombshell on sellers: product titles are being capped at 75 characters (down from the 200–250 most brands rely on) with a new comma-separated "Item Highlights" field absorbing the extra details.
In this episode, Ryan Goldstein unpacks what's actually changing, why Amazon is doing it (think mobile-first design, AI-driven discovery, and structured data that's easier for LLMs to query), and what it means fo...
What if the biggest advantage in e-commerce isn't two-day shipping or the lowest price — it's a door that only one company can open?
In this episode, Cameron and Alasdair dig into why Walmart may be sitting on a moat that not even Amazon can replicate: the ability to take a third-party marketplace seller and put their product on physical store shelves.
They unpack Walmart's standout earnings — 26% e-commerce growth, nea...
In a world flooded with AI tools, chatbots, and endless online content, the most valuable insights for brand operators are increasingly coming from somewhere unexpected: in-person events. In this episode, Alasdair McLean-Foreman and Cameron Yoder dig into why the demand for face-to-face connection is surging among e-commerce brand operators, even as (and maybe because) AI continues to dominate every conversation.
They share first-ha...
Amazon has quietly retired the Rufus product name and folded it into a new offering: Alexa for Shopping.
In this episode, Alasdair and Cameron break down what the rebrand really signals, why Rufus's reported 300M+ transactions in 2025 are being absorbed rather than abandoned, and whether Alexa can realistically compete with ChatGPT, Claude, and Gemini for the future of agentic commerce.
They dig into Amazon's inherent bias problem ...
Marketplace competition on Amazon and Walmart is a 24/7 problem — and most sellers don't have the time, data, or tooling to stay ahead of it. In this episode of HITL, we announce the launch of Market IQ, an AI-enabled competitive intelligence engine designed to tell sellers exactly who they're competing against, where their ad dollars are going, and what to do next to win page-one rank.
We walk through the core problem Market ...
Is TikTok really for every brand? Ali Tatarzyn, Director of Product at Teikametrics, breaks down what's working — and what's not — for brands on TikTok in 2026.
TikTok has officially moved past the experimental phase.
Brands are allocating real budgets, building dedicated teams, and treating it as a serious growth channel — but most are still getting stuck. In this episode, Ali Tatarzyn, Director of Product at ...
The dominant consumer pattern of 2026 isn't buy on TikTok — it's discover on TikTok, buy on Amazon .
That's great for the brands paying attention. It's a measurement nightmare for everyone else. In this episode, Cameron Yoder is joined by Alasdair McLean-Foreman, CEO and Founder of Teikametrics to break down the TikTok Halo:
Why traditional attribution falls apart between the two platforms, why the discounting strategy that w...
Alasdair and Cameron debate whether you can really plug Claude into Amazon, let it rip on a $500K/month ad budget, and call it a business.
Episode Summary:
Everyone's talking about MCP — Model Context Protocol — and the dream of plugging a large language model like Claude straight into Amazon to run an entire marketplace business. In this episode, Cameron Yoder and Alasdair McLean-Foreman cut through the LinkedIn buzz to ...
In this episode, Cameron sits down with Alasdair McLean-Foreman, CEO & Founder of Teikametrics, to unpack ARI (Artificial Retail Intelligence), the most significant platform evolution in Teikametrics history. The conversation clarifies what ARI is, why it matters now, and how it represents a fundamental shift from ad optimization toward a unified, AI-powered orchestration layer that helps brands manage and scale ...
This episode is all about Teikametrics' most recent release: GenAI Smart Pages.
Cameron Yoder chats with Alasdair McLean-Foreman, CEO & Founder of Teikametrics about what GenAI Smart Pages is, how it's impacting sellers now, and what's to come in the future.
Key Timestamps:
00:00 | Setting the stage at Let’s Grow 2025 – Event energy, Teikametrics’ growth, and seller engagement.
00:28 |&nb...
Podcast Summary:
In this episode, Teikametrics CEO Alasdair McLean-Foreman sits down with Charlotte Maines, Director of Fire TV Business and Devices Advertising at Amazon, to explore how Fire TV, Alexa, and other Amazon devices are transforming the advertising landscape. From full-funnel strategies and AI-powered personalization to GenAI-powered creative production and campaign accessibility for e-commerce brands, this conversation ...
In this episode of Human in the Loop, host Cameron Yoder welcomes Jeff Cohen to break down Amazon Marketing Cloud (AMC)—Amazon’s powerful, privacy-safe analytics tool. Jeff explains why AMC is crucial for understanding customer journeys, optimizing ad spend, and increasing conversions by leveraging full-funnel insights.
Listeners will walk away with a clear understanding ...
Podcast Summary
In this episode of Human in the Loop, we tackle a major challenge ecommerce sellers are facing right now: rising tariffs. With new import duties hitting products sourced from China and beyond, sellers are being forced to rethink everything—pricing, advertising, and inventory strategy.
Cameron breaks down how these tariffs are impacting profitability, and what actions sellers can take right now to ...
In this episode of Human in the Loop, host Cameron Yoder sits down with Adolfo Fernandez, Head of Product Strategy & Operations for TikTok’s eCommerce division, recorded live at ShopTalk. Together, they dive into the rise of TikTok Shop, how creativity and automation are powering eCommerce success, and what brands need to know to win in 2025.
Adolfo shares insights on what makes TikTok content convert, ...
Kate successfully built a brand from scratch using TikTok, leveraging organic virality, strategic content, and a customer-first approach. This episode dives into her journey, from launching a unique product (a diaper-shaped heating pad) to overcoming Kickstarter hurdles, and ultimately using TikTok and Instagram to build a thriving ecommerce brand. Kate shares her content strategy, the difference between TikTok and Instagram, and h...
In this episode of Human in the Loop, Cameron Yoder sits down with Stephen Geary, CEO and Co-Founder of Accelerazon, an Amazon-specific marketing agency. Together, they tackle one of the biggest challenges in eCommerce today: launching and scaling a new brand on Amazon in 2025.
With Amazon’s massive marketplace becoming increasingly competitive, many brands struggle to gain traction against well-e...
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