In 1989 McDonald’s ran the biggest flexi-disc promotion ever, sending out 80 million discs (playing the “Menu Song”) as inserts in newspapers all over the country. A very special copy of this record was almost burned to heat a family home in Galax, Virginia. Instead, it ended up winning the homeowner a million dollars.
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Dateline NBC
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CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.