Confessions From The Home Office Podcast

A quick stop at TJ Maxx turned into one of the best marketing lessons I’ve ever had. As I stood in that winding checkout line with a serving dish I didn’t need, I realized TJ Maxx has mastered the art of small, strategic offers; upsells and add-ons that feel helpful, not pushy.

In this episode, I share how that same approach can grow your business without adding chaos. From knowing what ...

So many business owners confuse random marketing tactics with having a real strategy. Posting memes, chasing trends, and boosting a post here and there might feel productive, but it often leads to burnout, wasted money, and very little actual growth. 

In this episode of the Confessions from the Home Office Podcast, I answer five common questions that will help you shift from scattered ef...

In this episode of Confessions From the Home Office, I’m digging into one of my favorite topics: customer experience and retention. While chasing new leads and closing fresh sales might feel exciting, the real growth often comes from the people already working with you. Long-term clients, some who’ve stayed with me for 7, 8, even 12 years, are the ones who have truly built my business.

I...

In this episode of Confessions From the Home Office, I answer five of the most common social media strategy questions I hear from clients, colleagues, and fellow business owners. If you’ve ever felt stuck trying to keep up with shifting algorithms, struggling to balance AI tools with authentic content, or wondering if you’re spreading yourself too thin across platforms, you’re not alone!

...

This week’s episode of Confessions From the Home Office is a little different, I almost didn’t hit record. My voice is shot, I’ve been knocked down with bronchitis (and probably COVID), my golden retriever Lola may need knee surgery, and I just learned about a new people tracker app. You'll have to listen to get the scoop on that. 

In other words…life has been a lot.

But even in the midd...

In this episode of Confessions From the Home Office, I talk with my good friend and nationally known speaker, Deb Sofield. Deb has spent her career coaching leaders, executives, students, and public figures all over the world on how to communicate with clarity and confidence. She’s also the first woman to serve as Commissioner of Public Works for the Greenville Water System since its fou...

In this episode, I'm stepping away from marketing strategies to talk about a season of life that is both challenging and full of love. Running a business from home is demanding enough, but what happens when you are also the go-to person for college-age kids, aging parents, and clients who count on you every day?

I share a recent scare with my dad, the constant stream of "hey I need help ...

Do you ever catch yourself scrolling through Instagram, comparing your offers, your branding, or even your pricing to someone else’s? I’ve been there, more times than I’d like to admit. It feels like “research,” but in reality? It’s a competition trap that drains your energy and steals your momentum.

In this episode, I’m sharing my own confession about becoming a “competition stalker” an...

We’ve all heard it: Just start. You see it on Instagram quotes, printed on mugs, and dropped into motivational talks like it’s the magic key to success. And sometimes, it is. But other times? It’s a straight shot to burnout, half-finished projects, and a whole lot of frustration.

In this episode, I’m sharing:

• The times “just start” pushed me past fear and into big wins.

• The times...

Have you ever paid a marketing agency a lot of money… only to wonder what you actually got in return?

You’re not the only one.

In this episode of Confessions from the Home Office, I’m talking about what’s really happening behind the scenes when agency support goes sideways. From confusing deliverables to MIA communication, I share why the agency model can feel broken and what marketing s...

Hi there, it’s Wendi Hill, and if you've ever wondered whether to start a blog, launch a newsletter, or dive into podcasting, you're not alone. I get this question all the time from clients and friends trying to figure out the best way to build visibility and share what they know.

In this episode, I discuss the real differences between the three, how they work, what they’re great for, an...

This week, I’m talking about something that doesn’t get nearly enough credit in the marketing world: consistency. It’s not flashy. And it's not sexy. Consistency is what actually builds businesses. It’s the behind-the-scenes move that separates the people who slowly build momentum and fill their client rosters, from the ones who keep reinventing the wheel every few weeks.

In this episode...

My email inbox is a dumpster fire. If you’ve ever felt overwhelmed by a mountain of unread messages, accidentally ghosted someone, or hit send without the attachment, you’re in good company. In this episode of Confessions from the Home Office, I’m sharing my biggest email confessions, a few embarrassing confessions, and what I’ve learned about managing my inbox along the way.

From dreami...

Think you need a big budget to look professional? Think again. In this episode, I’m sharing five of my favorite free tools that help me keep my business organized, my work polished, and my clients impressed, without spending a dime. From Canva to Trello, I walk you through how I use each one in real life so you can start looking like a pro, too.

Want more support? Join my free Facebook g...

In this episode, I'm talking to business owners who prefer to work behind the scenes, those who know they have something valuable to offer but don’t feel the need to constantly be online, posting, or shouting to prove it.

I'm sharing how I built a sustainable, successful business over the past 20 years, not by being the loudest in the room, but by being consistent, strategic, and deeply ...

In this episode of the Confessions From the Home Office podcast, I'm talking about the power of mindset and how it can shape the success of business owners, especially those working from home.

I'm walking through six essential mindset shifts, from reframing failure and letting go of perfectionism to building connections and embracing abundance. Small mental shifts can lead to big changes...

In this episode, I get real about the mental overload that comes from running a business, and a household, under one roof. From handling clients and content to figuring out what’s for dinner, decision fatigue can sneak up fast. I share my personal confessions, practical strategies for reducing mental clutter, and how she uses batching, defaults, delegation, and permission to “not care” t...

In this episode, I share one of the most powerful mindset shifts every business owner needs to make: stop reacting emotionally and start making data-driven decisions. If you’ve ever said, “It just doesn’t feel like it’s working,” this one’s for you.

I'm talking through:

• Why emotion-led decisions sabotage your progress

• The essential metrics you should track (without a fancy dashbo...

In this episode of Confessions From the Home Office, I share my journey of breaking free from the cycle of following business guru advice!

I spent years chasing expert strategies and frameworks that promised quick success, investing in courses and webinars (and new notebooks and pens) that were supposed to be "the one." Despite following guru advice to the letter, I experienced frustrati...