Roofing Success

Most roofing companies are built on lies.

Shady claims. Fake damage. Lying to homeowners just to get deals. Taylor Ammons of Paragon Roofing saw it firsthand. And he REFUSED to play that game.

This episode is raw and real. From being handed a ladder and told to go fake hail damage…
To building a company with integrity — the right way.

If you’ve ever thought:
- “There’s gotta be a better way to do ...

Raymond Little is a former roofing company owner who helped scale Perimeter Roofing into a multi-million-dollar operation before exiting to private equity. He now works as a partner and coach with Storm Ventures Group (SVG).

In this episode of the Roofing Success Podcast, Raymond shares how roofing became his second chance after addiction, what it really takes to scale a roofing company, and the sacrifices required to go from knocki...

Most roofers are losing insurance claims because they don’t know how to document the job the right way.

In this video, Lisa Cimaroli breaks it all down. Why roofers are getting denied. What they’re missing. And how to fix it.

Lisa is the Founder of Roof Rider Academy, an Expert Witness, and the B2B Director at PayPixel and StormView AI. She’s helped oversee over $80 million in claims and scaled her roofing company...

Everyone says, “Know your numbers.”
But almost no one tells you what that actually means.

That’s why I brought on Corey Combes. His company got rocked. 2025 was a tough year, and like many owners, he thought he knew his numbers… until the money didn’t line up.

So he started digging. Hard. And what he found changed everything.

Corey breaks down the real reason why jobs can look profitable on paper, but...

2025 rocked the roofing industry. And if you weren’t paying close attention… 2026 is gonna sting.

That’s why we made this episode.

To show you everything we learned in 2025 so you can avoid the mistakes, jump on the biggest trends early, and DOMINATE this next year.

Inside, you’ll learn:
- Why the best roofing companies are becoming leadership development machines (not just “roofing contractors”)
...

Most owners think they have a sales problem. Or a lead problem. Or a marketing problem.

But Seth shows how those aren’t the real problems.

He shares how roofing owners get stuck fixing the wrong stuff... and how to fix the right stuff that actually grows the business.

You’ll see:
✅ What Seth learned running 2 companies
✅ Why most owners hit a ceiling and stall out
✅ What happens when you stop ...

How do you grow a roofing company fast? Scott Baird did it with 80% certainty and 100% speed. In this episode, Scott shares how he went from Major League Baseball front offices and Silicon Valley tech startups to building a $3.5M+ roofing business, with his eyes set on $10M.

He didn’t grow up in roofing. He didn’t know how to estimate siding. He didn’t even have an office when he made his first hire.

But he had a ...

Most roofers are obsessed with more leads. But 90% of those leads? Wasted. Forgotten. Gone cold.

Brian Niebler, co-founder of Roof for Marketers and now JobNimbus Marketing, reveals a SIMPLE system to turn your existing leads into closed deals. This new “B.E.S.T.” Framework can explode your profits without spending more on marketing.

🧠 B = Build Your Audience
🎯 E = Establish Perfect Messaging
📈 S = Scal...

Most roofing companies get stuck around $2M–$3M…
And they stay stuck.

Not Randy Hurtado.

He helped take a sleepy roofing company from <$2M…
To over $30M in roofing revenue this year.
(And nearly $50M total across all their companies.)

In this podcast, Randy shares why most owners never break $5M — and exactly what to do about it.

You’ll discover:
- Why Randy QUIT roofing sales ...

Just because you pay taxes in a town doesn’t make you “local.”

In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong.

Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset ...

Sales reps are making you broke…

They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. 

That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right.

In this video, you’ll hear:
- How their “red light, yellow ligh...

Most reps don’t realize what it really costs to run a roofing company…

Everyone wants to be the boss.
Make the big money.
Call the shots.

But no one talks about the real cost —
👉 The stress
👉 The sacrifice
👉 And the leadership it takes to keep the culture strong

In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to ...

Roofing is about to change forever.
And if you’re not paying attention now… you’ll be left behind.

In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game:
1️⃣ Capital markets tightening
2️⃣ Private equity consolidation
3️⃣ AI and tech reshaping everything

Imagine this...

Andy started FoxHaven Roofing Group while living in a halfway house.
Now he’s running a $25M+ company with a team, systems, and real leaders.

In this episode, he breaks down:
- Why it’s getting harder for the small guy
- The hire that changed everything (every roofing company needs this now)
- What makes a real GM or Sales Manager (and what doesn’t)
- Why outsourcing your books is killing your business<...

AI is taking over. Fast.
Some roofers are getting scared. Others are getting rich.

In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy.

Roz shares the exact tools, workflows, and use cases she’s teaching roofing companies to automate their day-to-day…

So they...

What happens when a true craftsman teams up with private equity?

Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture.

You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job.

Jason also explains how they fight denied insuran...

Would a customer really wait 3 months to work with YOU?

At Steadfast Roofing, they do. And Jon Starry shares how his team earned over 900 reviews in just 3 years by doing things most roofers skip.

Jon didn’t start in roofing, he was laid off from IT. But what he lacked in experience, he made up for with obsession: with automation, communication, and doing right by the customer.

⚠️ Spoiler alert: Reviews a...

Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast.

In this raw and inspiring episode, Jimmy shares how he:
- Lost everything in 2010…
- Bounced back in 2017 with Bluewater Exteriors…
- Built a 600+ 5-star review company with ALL in-house W2 employees
- Used AI, automation, and leadership to scale smart
- And creat...

When things aren’t working in your business…
You don’t need a tweak.
You need a HARD RESET.

In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs.

✅ From building a values-driven company…
✅ To creating a culture of real teamwork (no more lone-wolf reps)…
✅ And treating every homeowner like th...