Roofing Success

Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.

Not Elijah.

In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years.

He did it by putting culture over profits.

You’ll see why firing the “best” rep was the smartest move they ever made. A...

What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses.

Chuck has worked with thousands of contractors across the U.S. and Cana...

Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way.

In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and cared for.

You’ll discover how they:
- Use drones, automations, ...

Are you really ready to grow your roofing company? Or are you unknowingly stuck?

In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies.

You’ll discover the 5 core areas every owner MUST master:
➡️ Capture (Marketing)
➡️ Convert (Sales)<...

Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate?

In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in customer experience, and doing it better than anyone else.

Zach reveal...

🚫 No ladders. No traveling. No kitchen tables.
✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office.

In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot in a home. And it worked so well, a national company bought them!

Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be…

The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast.

In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and marketing. Based on his new book, Endless Customers, Marcus la...

Most owners are stuck working in the business…
Ronnie Lollar built one that runs without him.

In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same.

But it wasn’t easy…

Ronnie’s been through the pain:
- Close friends leaving the company
- Wat...

How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M?

Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future.

💥 No roadmap.
💥 No investors.
💥 Just grit, God, and Google reviews.

Cole built a powerhouse team o...

Most roofers chase big revenue goals...$5M, $10M, even $20M.

But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M.

In this episode, you'll hear:
- Why growing too fast can kill your margin
- What to track so your P&L actually means something
- How to build a lean team that stays happy and productive
- The “sweet spot”...

Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move.

Marty shares how he went from an average salesman to building a rock-solid company where field supervisors manage every detail, project quality is king, an...

Want to grow your roofing business fast without hiring more sales reps or spending more on leads?
Then it’s time to stop thinking like an operator… and start thinking like an investor.

In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth through roll-ups.

You’ll learn: 
✅ What “EBITDA arbitrage” is—a...

From tearing down sheds for $100 on Craigslist... To running a real roofing company with a real team and real systems.

In this episode, Justin Puetz shares how he broke out of the “hope stage” of self-employment. You’ll hear what it took to stop guessing, start tracking ROI, hire killer teammates, and finally build a business—not just work a job.

He shares the exact mindset shifts that helped him go from: 
➡️ Doing it a...

Most roofers WANT referrals, but they’re going about it ALL wrong. They chase realtors, insurance agents, and past customers without a clear strategy. But what if you could build a referral machine that feeds your business on autopilot?

In this episode, we dive deep with Steven Ragsdale of Blacksmith Roofing, who cracked the code to scaling a $6M+ roofing company WITHOUT storm chasing, door knocking, or buying leads. Inste...

Roofers are throwing money at marketing agencies, boosting posts, and running ads… yet leads are slow, close rates are low, and it feels like you’re just burning cash.

The truth? Most roofing companies don’t have a marketing problem. They have a marketing control problem.

In this episode, Joseph Hughes (Contractor Dynamics) breaks down how to stop the guesswork and take control of your marketing. You’ll learn:

Most owners think scaling means more leads… or hiring more reps. But that’s wrong.

In this episode, you’ll learn a whole new way to grow your roofing company WITHOUT chasing more leads or building a bigger sales team.

Jay “Jcron” Kronstedt helped Kajabi grow from $6M to $2 BILLION. Now, he’s sharing his 7 P’s of business growth — and how they apply to roofing.

You’ll discover:
- Why most roofing compa...

What if your biggest dream—building a wildly successful roofing company—is actually your biggest risk? Curtis Eshghy scaled his business to $30M+, but along the way, he learned some hard lessons that almost took him down. In this episode, he shares the dangers of rapid growth, the leadership mindset shifts that saved his business, and how you can scale smarter—without losing control.

Curtis reveals:
✅ Why hiring too fa...

Your roofing company isn’t making enough money—here’s why. In this powerful conversation with second-generation roofing pro Zach Exposito, we dig into the hidden pitfalls that could be costing your company thousands (or more) every year. Zach opens up about the challenges he faced, including hiring missteps, poor role definitions, and inefficient processes, and shares how he turned things around to create a thriving, scalable roofi...

Are YOU the reason your roofing business isn’t growing the way you want? In this episode, Dylan McCabe shares his journey from healthcare to roofing, building a group purchasing organization (GPO) and leading mastermind groups for contractors. He reveals the silent killers like burnout, isolation, and bad habits that can derail any roofing business owner—and how to overcome them.

You’ll discover: 
👉 The power of netwo...