Roofing Success
The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.
Episodes
When things aren’t working in your business…
You don’t need a tweak.
You need a HARD RESET.
In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs.
✅ From building a values-driven company…
✅ To creating a culture of real teamwork (no more lone-wolf reps)…
✅ And treating every homeowner like th...
Most roofers hire the wrong people.
They’re too quick to say “yes.”
And too slow to fire.
That’s what David Dees did at first. And it cost him MILLIONS.
But then… he fixed it.
In this episode, David shares how he went from supply rep at Beacon…
To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4 years.
You’ll see:
✅ Why your hi...
What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months?
Meet Jordan White, Co-Founder of SeekOne Roofing , who built one of the fastest-growing roofing companies in the country, serving elite markets like Franklin & Brentwood, TN.
Inside this episode:
- How Jordan broke into luxury mar...
Fired up. Broke. Single mom in 2020.
That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again.
With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, automations, and le...
You’re not losing sales because of price. You’re losing them because you avoid the word “no.”
In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything.
Dashaun breaks down why “no” is the second-best answer in sales, how to get it early, and why reps MUST stop running from hard conversations like ...
Most roofers throw money at marketing and just hope it works.
But that’s like putting cash in a slot machine.
In this podcast, I’ll show you how to STOP gambling and START building a system that actually works.
You’ll learn how to:
- Know if your marketing is working
- Stop wasting money on junk leads
- Measure the 4 numbers that matter most
- Think like a GC (General Contractor) of your o...
He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.
But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.
And what happened next? That mistake became the best marketing moment his company ever had.
In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the region—not by...
Most roofing companies pour time and money into getting leads… but then blow it when it counts most.
In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn:
✅ The #1 mistake roofers make after leads come in (and why it happens)
✅ How automation and AI can follow up faster than your team ever could
✅ The easiest way to plug the holes in your sales process without hiring mor...
Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.
Not Elijah.
In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years.
He did it by putting culture over profits.
You’ll see why firing the “best” rep was the smartest move they ever made. A...
What if your roofing company’s biggest obstacle isn’t leads, sales, or processes—but your mindset?
In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Top Rep founder and renowned sales trainer Chuck Thokey to break down the 3 critical mindset shifts that separate stuck roofing companies from market-dominating powerhouses.
Chuck has worked with thousands of contractors across the U.S. and Cana...
Most roofing companies promise great service. But Alec and Zoe actually deliver it—every step of the way.
In this episode, you’ll see how these lifelong friends teamed up to launch East Coast Roofing Systems near Philadelphia. Instead of doing business the old way, they built a white glove experience that makes homeowners feel safe, informed, and cared for.
You’ll discover how they:
- Use drones, automations, ...
Are you really ready to grow your roofing company? Or are you unknowingly stuck?
In this episode, Jim Ahlin sits down with Jon Broce—serial entrepreneur, former COO of Meredith Home Improvements, and co-founder of Day 41 Thrive—to uncover the 5 hidden bottlenecks that kill growth for most roofing companies.
You’ll discover the 5 core areas every owner MUST master:
➡️ Capture (Marketing)
➡️ Convert (Sales)<...
Most roofing companies focus on doing great work. But what if the one thing that could grow your company wasn’t just the work… it was how you communicate?
In this episode, Zach Payne of Icon Roofing shares the exact change that took his company from unknown to unstoppable. No, it wasn’t ads, lead gen, or big marketing budgets. It was dialing in customer experience, and doing it better than anyone else.
Zach reveal...
🚫 No ladders. No traveling. No kitchen tables.
✅ Just a phone, a system, and a team selling roofs in 8 states — all from one office.
In this episode, you’ll meet Kody Landals. He’s the founder of Reimagine Roofing and one of the smartest leaders in the roofing space today. Kody built a virtual sales team that closes big jobs without stepping foot in a home. And it worked so well, a national company bought them!
Is Your Roofing Business Invisible to AI? Marcus Sheridan Says It Might Be…
The old way of marketing is dying. And if you're still stuck doing what used to work on Google, your roofing company could vanish. Fast.
In this episode, Jim Ahlin sits down with They Ask, You Answer author Marcus Sheridan to uncover the NEW way to win in roofing sales and marketing. Based on his new book, Endless Customers, Marcus la...
Most owners are stuck working in the business…
Ronnie Lollar built one that runs without him.
In this episode, you’ll meet the roofer who knocked his first door at 11 years old. Who helped take AVCO Roofing from $1.7M to $5M in just one year. And who co-founded Roof Warrior to help others do the same.
But it wasn’t easy…
Ronnie’s been through the pain:
- Close friends leaving the company
- Wat...
How do you go from addiction and rock bottom…to signing 50 roof contracts in ONE WEEK and scaling to $10M?
Meet Cole Haynes, the founder of Escalade Roofing. In this episode, he shares the raw truth of how he battled through addiction, betrayal, and burnout, and used roofing to rewrite his future.
💥 No roadmap.
💥 No investors.
💥 Just grit, God, and Google reviews.
Cole built a powerhouse team o...
Most roofers chase big revenue goals...$5M, $10M, even $20M.
But Aaron Rogers from Pro Exteriors realized something shocking: His company made more net profit at $4M than most do at $10M.
In this episode, you'll hear:
- Why growing too fast can kill your margin
- What to track so your P&L actually means something
- How to build a lean team that stays happy and productive
- The “sweet spot”...
Most roofing companies are built on sales first. Marty Sheegog did the opposite, and it changed everything. In this episode, you’ll meet the founder of Sheegog Contracting in Orlando, Florida, and learn how building operations first can actually be your BEST sales move.
Marty shares how he went from an average salesman to building a rock-solid company where field supervisors manage every detail, project quality is king, an...
Want to grow your roofing business fast without hiring more sales reps or spending more on leads?
Then it’s time to stop thinking like an operator… and start thinking like an investor.
In this episode, Chris Moore from Deal Maker Wealth Society shows roofing company owners exactly how to buy the competition, stack EBITDA, and build real wealth through roll-ups.
You’ll learn:
✅ What “EBITDA arbitrage” is—a...
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