Roofing Success

Most roofing companies get stuck around $2M–$3M…
And they stay stuck.

Not Randy Hurtado.

He helped take a sleepy roofing company from <$2M…
To over $30M in roofing revenue this year.
(And nearly $50M total across all their companies.)

In this podcast, Randy shares why most owners never break $5M — and exactly what to do about it.

You’ll discover:
- Why Randy QUIT roofing sales ...

Just because you pay taxes in a town doesn’t make you “local.”

In this episode, Taylor Speirs from Veterans Roofing breaks down what it really means to serve your community, and why too many roofing companies are getting it wrong.

Taylor reveals the hard truth: If you’re not showing up, giving back, and actually being a face in your town, then “local” is just a word on your truck. His “Mayor of Your Town” mindset ...

Sales reps are making you broke…

They sell cheap just to get the deal. Skip steps. Miss supplements. Then say, “It’s not a big deal… I’ll make it up on the next one.” Meanwhile, your profit margin is getting crushed. 

That’s what Austin Watterson (Royal Roofing) realized after building a sales team that was blowing up jobs left and right.

In this video, you’ll hear:
- How their “red light, yellow ligh...

Most reps don’t realize what it really costs to run a roofing company…

Everyone wants to be the boss.
Make the big money.
Call the shots.

But no one talks about the real cost —
👉 The stress
👉 The sacrifice
👉 And the leadership it takes to keep the culture strong

In this episode, Erick Hernandez from E&D Premier Roofing shares how he built his company from the kitchen island, to ...

Roofing is about to change forever.
And if you’re not paying attention now… you’ll be left behind.

In this eye-opening episode, Adam Sand from Roofing Business Partner joins me to pull back the curtain on what roofing looks like in 2030. We talk about the 3 big forces changing the game:
1️⃣ Capital markets tightening
2️⃣ Private equity consolidation
3️⃣ AI and tech reshaping everything

Imagine this...

Andy started FoxHaven Roofing Group while living in a halfway house.
Now he’s running a $25M+ company with a team, systems, and real leaders.

In this episode, he breaks down:
- Why it’s getting harder for the small guy
- The hire that changed everything (every roofing company needs this now)
- What makes a real GM or Sales Manager (and what doesn’t)
- Why outsourcing your books is killing your business<...

AI is taking over. Fast.
Some roofers are getting scared. Others are getting rich.

In this video, I sit down with Rosalynn Verges (Roz), the founder of the AI Roofing Revolution, to show you how smart roofers are using AI to win more jobs, build better teams, and grow like crazy.

Roz shares the exact tools, workflows, and use cases she’s teaching roofing companies to automate their day-to-day…

So they...

What happens when a true craftsman teams up with private equity?

Jason Eustis, President of Eustis Roofing, shares how they scaled from $30M to $60M without sacrificing install quality or company culture.

You’ll hear how he built the business around installers, turned repairs into a lead generation machine, and why they treat every roof like a 15-year marriage instead of a one-day job.

Jason also explains how they fight denied insuran...

Would a customer really wait 3 months to work with YOU?

At Steadfast Roofing, they do. And Jon Starry shares how his team earned over 900 reviews in just 3 years by doing things most roofers skip.

Jon didn’t start in roofing, he was laid off from IT. But what he lacked in experience, he made up for with obsession: with automation, communication, and doing right by the customer.

⚠️ Spoiler alert: Reviews a...

Jimmy Fazekas went from broke, divorced, and making $13/hour… to running one of the most respected home exterior companies in the Gulf Coast.

In this raw and inspiring episode, Jimmy shares how he:
- Lost everything in 2010…
- Bounced back in 2017 with Bluewater Exteriors…
- Built a 600+ 5-star review company with ALL in-house W2 employees
- Used AI, automation, and leadership to scale smart
- And creat...

When things aren’t working in your business…
You don’t need a tweak.
You need a HARD RESET.

In this episode, Martin Shepard (owner of Reset Roofing and host of the Hard Reset Podcast) reveals how he turned personal breakdowns into business breakthroughs.

✅ From building a values-driven company…
✅ To creating a culture of real teamwork (no more lone-wolf reps)…
✅ And treating every homeowner like th...

Most roofers hire the wrong people.
They’re too quick to say “yes.”
And too slow to fire.

That’s what David Dees did at first. And it cost him MILLIONS.
But then… he fixed it.

In this episode, David shares how he went from supply rep at Beacon…

To building a roofing company that wins new construction, service work, and multifamily jobs — in under 4 years.

You’ll see:
✅ Why your hi...

What happens when a 22-year-old moves to a new city with no contacts, no office, and no safety net… and ends up dominating the most expensive neighborhoods in town within months?

Meet Jordan White, Co-Founder of SeekOne Roofing , who built one of the fastest-growing roofing companies in the country, serving elite markets like Franklin & Brentwood, TN.

Inside this episode:
- How Jordan broke into luxury mar...

Fired up. Broke. Single mom in 2020.

That’s where Taylor Miller was when she decided she’d never let anyone hold power over her paycheck again.

With zero plans to start a roofing company, Taylor and her husband Jay launched Miller Storm Roofing in one of the most chaotic years in history. They built it from the ground up—turning $5,000 into a multi-million-dollar operation—by mastering systems, automations, and le...

You’re not losing sales because of price. You’re losing them because you avoid the word “no.”

In this interview with the one and only Dashaun Bryant, we unpack the real reason most roofing sales reps miss deals — and how learning the Art of Saying No could change everything.

Dashaun breaks down why “no” is the second-best answer in sales, how to get it early, and why reps MUST stop running from hard conversations like ...

Most roofers throw money at marketing and just hope it works.

But that’s like putting cash in a slot machine.

In this podcast, I’ll show you how to STOP gambling and START building a system that actually works.

You’ll learn how to:
- Know if your marketing is working
- Stop wasting money on junk leads
- Measure the 4 numbers that matter most
- Think like a GC (General Contractor) of your o...

He put the wrong roof on. Yep—wrong color. Wrong shingle. Whole thing had to come off.

But instead of hiding it or blaming someone else… Brett Tesson OWNED it. Replaced the entire roof. No excuses.

And what happened next? That mistake became the best marketing moment his company ever had.

In this episode, Brett shares how Tesson Roofing became one of the most trusted roofing companies in the region—not by...

Most roofing companies pour time and money into getting leads… but then blow it when it counts most.

In this episode, Josh Crouch shares how to STOP leaving money on the table. You’ll learn:

✅ The #1 mistake roofers make after leads come in (and why it happens)
✅ How automation and AI can follow up faster than your team ever could
✅ The easiest way to plug the holes in your sales process without hiring mor...

Most roofing companies keep their top sales rep… even when they destroy the team’s spirit.

Not Elijah.

In this video, you’ll hear how Elijah and his partners took a small mom-and-pop roofing company doing $700K… and turned it into a multi-eight-figure powerhouse in just 2 years.

He did it by putting culture over profits.

You’ll see why firing the “best” rep was the smartest move they ever made. A...