Roofing Success

Most roofing company owners think they need more leads.

But what if the real problem is that you don’t know your numbers?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back. 

They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based on...

Most roofers spend more money on marketing when they want more leads.

Nicholas Riley believes there's a better way.

After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relationships.

In this episode, N...

Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work.

In this episode, Jim Ahlin sits down with Kody Landals, founder of Reimagine Roofing and Reimagine Your Sales, to discuss the lessons he learned building, scaling, and exiting a roofing company.

In this conversation, you'll learn:

Most roofing companies hit a wall.

The owner becomes the bottleneck. Growth creates chaos. And every problem ends up back on their desk.

In this episode, Jim sits down with Chance Peare, COO of SkyRight Roofing & Gutters and founder of Framework OPS, to talk about what it really takes to scale a roofing company without losing control.

Chance isn't a consultant teaching theory. He's in the trenches every day...

What actually makes a roofing company successful long term?

According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems.

Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he went on to ...

500+ roofing reviews don’t happen by accident.

Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships.

In this episode, y...

What happens when one of roofing’s top marketers launches his own roofing company?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing.

From choosing a memorable brand name and testing yard sign messaging, to building a retail-first roofing company powered by SEO, Google Ads, AI search, and strong branding, Tim shares the real...

From $1,500… to a multi-million dollar roofing company.

That’s the journey Mark Easton breaks down in this episode.

He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real business, not just a trade. And over time, that mindset turned into a company doing over 1,000 installs a year.

But this wasn’t overnight.

We get into the l...

Most roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in.

In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing crews, sales teams, and the daily chaos that comes with scaling.

With over 15 years in the industry, Zach shares what he’s learned building and runnin...

Scaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing control, based on his journey from tarp dragging to building a $10M+ company.

Here’s what you’ll learn:
- Why fast growth like $5M to $12M can break your business...

The roofing industry today doesn’t even look like it did a few years ago.

In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, why ol...

Most roofing companies see what a $10M business is doing and assume they should copy it.

The systems, the hires, the structure… it all looks like the path forward.

But the truth is, that advice often doesn’t apply yet.

In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage.
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Most roofers already feel what’s wrong in their business…

This just puts data behind it.

In this conversation, we break down what’s actually happening in roofing right now using the Peak Performance Report—and a lot of it confirms what you already know.

Speed to lead is too slow. Reviews are driving more business than people think. Automation is becoming a must. And poor communication i...

AI is changing roofing marketing fast… and most contractors don’t see how big this shift is.

In this episode, Marcus Sheridan explains what’s happening now and how to stay ahead.

Search has already changed.

It’s not about ranking #1 on Google anymore.
AI is deciding who gets recommended… and who doesn’t.

So ask yourself: Is your company showing up when AI is asked who to trust?

Inside, you’...

AI is here whether roofing companies are ready or not.

In Part 2 of the AI Master Series, we break down something most contractors miss: how to actually measure AI in your business. Because if you’re not tracking the numbers, you have no idea if AI is helping… or just wasting time.

We talk about the metrics that matter, how to set AI goals, and how to make sure your team actually adopts the tools instead ...

Artificial intelligence is already being used inside your business, whether you planned for it or not. Employees are experimenting with tools like ChatGPT, competitors are adopting AI, and the companies that figure it out first will gain a major advantage.

In this episode, Jim sits down with Rosalynn Verges from AI Roofing Revolution to break down what AI really means for roofing and home service companies. They discuss why AI is no...

What does it take to build a roofing company that lasts more than a decade in today’s market?

In this episode, I sit down with Nick Royer, co-owner of a $24 million roofing company in Dallas. Thirteen years in business. Twenty-six project managers. No reckless growth. Just high standards, disciplined hiring, and leadership from the front.

We talk about how roofing has changed. Claim denials are more common. Dedu...

Most roofing company owners don’t mean to be reactive. It just becomes the default.

You start the day answering emails, solving problems, and putting out fires. Before long, your business is running you instead of the other way around.

In this episode, we unpack the shift from reactive to proactive leadership and why the biggest growth ceiling in your company is usually you. We talk about making hard decisions f...

Most homeowners forget who did their roof, and it’s not because the work was bad. They forget because the roofer felt like every other roofer. Ask someone who replaced their roof 8 or 10 years ago who they used, and most of the time they can’t remember. That’s the real problem.

In this video, Jim sits down with Nick Branon, CEO of Hero Roofing, to talk about why roofing companies get forgotten and what the ...