Roofing Success

What separates roofing companies that keep growing from the ones that struggle when the market changes?

Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company navigate both record-breaking storm years and slower retail markets. If you want to build a roofing company that lasts, this episode is packed with practical lessons.

In this episode,...

What does it take to build a roofing company that thrives without relying on storms?

Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outstanding customer experience.

In this episode, you'll learn:
- How referral partners can create a steady stream of high-quality roofing leads.
- Why customer communicati...

Emily May is the owner of M&M Roofing in Texas. After spending 17 years as a nurse, she took a leap of faith and bought a roofing company with no industry experience. Since then, she has built M&M Roofing by focusing on branding, systems, technology, job costing, and creating an outstanding customer experience.

In this episode, Emily shares what it was really like buying a roofing company with no roofing background, ...

Most roofing companies have a story, but Ted Sellers has built something truly different.

In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company tha...

Everyone is talking about AI, zero-click searches, and the death of Google Ads. But is that actually what's happening?

In this episode, Jim Ahlin digs into the numbers behind the headlines and explains why Google isn't walking away from advertising anytime soon. More importantly, he shares what roofing companies should be focusing on today to generate more leads, waste less ad spend, and stay competitive as search continues ...

Scott Huffman built GSAS Construction Group to nearly $4M in his first full year of roofing, then hit a wall. Hustle got him there, but it couldn't get him further.

Scott shares what broke through the ceiling, from hiring a consultant to turning a 12-page notes doc into real SOPs, plus how his journey from prison to business owner built a company where second chances create top performers.

What you'll learn:
- The ...

What happens when the owner's phone finally stops ringing?

For most roofing company owners, that sounds like something is wrong.

For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't depend on them every minute of the day.

In this episode, Sej Sorathia Deribin shares how they went from doing everything themselves to building systems, hiring the right people, documenti...

Most roofing company owners think they need more leads.

But what if the real problem is that you don’t know your numbers?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back. 

They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based on...

Most roofers spend more money on marketing when they want more leads.

Nicholas Riley believes there's a better way.

After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relationships.

In this episode, N...

Building a successful roofing company isn't just about selling more roofs. It's about creating a business that gives you freedom, predictable profits, and a team that loves coming to work.

In this episode, Jim Ahlin sits down with Kody Landals, founder of Reimagine Roofing and Reimagine Your Sales, to discuss the lessons he learned building, scaling, and exiting a roofing company.

In this conversation, you'll learn:

Most roofing companies hit a wall.

The owner becomes the bottleneck. Growth creates chaos. And every problem ends up back on their desk.

In this episode, Jim sits down with Chance Peare, COO of SkyRight Roofing & Gutters and founder of Framework OPS, to talk about what it really takes to scale a roofing company without losing control.

Chance isn't a consultant teaching theory. He's in the trenches every day...

What actually makes a roofing company successful long term?

According to Jon Abernathy, it’s not having the biggest sales team. It’s having the right people, the right culture, and the right systems.

Jon is the founder of Abernathy Roofing and a longtime roofing contractor with more than 25 years of experience in the industry. After building one of the strongest roofing brands in his market, he went on to ...

500+ roofing reviews don’t happen by accident.

Mike Cochran of APEX Roofing built one of the most trusted roofing companies in Texas by focusing on one thing most roofers overlook… customer experience. From communication and follow-up to handling mistakes the right way, Mike shares the systems and mindset that helped APEX grow through referrals, repeat business, and loyal relationships.

In this episode, y...

What happens when one of roofing’s top marketers launches his own roofing company?

In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Tim Brown to break down the strategy behind launching Owl Roofing.

From choosing a memorable brand name and testing yard sign messaging, to building a retail-first roofing company powered by SEO, Google Ads, AI search, and strong branding, Tim shares the real...

From $1,500… to a multi-million dollar roofing company.

That’s the journey Mark Easton breaks down in this episode.

He shares how Buccos Roofing started with just a few guys, one truck, and a simple belief… roofing is a real business, not just a trade. And over time, that mindset turned into a company doing over 1,000 installs a year.

But this wasn’t overnight.

We get into the l...

Most roofing businesses don’t fail because of bad sales… they fail because they don’t understand what stage they’re in.

In this episode, Zachiary Kuper breaks down what growth really looks like—from getting off the ground to managing crews, sales teams, and the daily chaos that comes with scaling.

With over 15 years in the industry, Zach shares what he’s learned building and runnin...

Scaling a roofing company sounds great… until everything starts slipping. More jobs, more people, more chaos. Suddenly you are stuck trying to hold it all together. In this video, Josh Swisher shares what it really takes to grow without losing control, based on his journey from tarp dragging to building a $10M+ company.

Here’s what you’ll learn:
- Why fast growth like $5M to $12M can break your business...

The roofing industry today doesn’t even look like it did a few years ago.

In this conversation, Greta Bajrami Campoverde — COO & Co-Founder of Golden Group Roofing — shares what she’s seen building her company through it all. More talent is coming in. Tech, AI, and private equity are changing the game. And most companies are not ready. She breaks down how to attract (and keep) great people, why ol...

Most roofing companies see what a $10M business is doing and assume they should copy it.

The systems, the hires, the structure… it all looks like the path forward.

But the truth is, that advice often doesn’t apply yet.

In this video, we break down why copying bigger companies can actually slow your growth, create unnecessary complexity, and pull you away from what really matters at your stage.
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