D2C Diaries
Join Olly Hudson and Loukas Hambi in a laid-back yet insightful podcast, where we dive into the heart of D2C and e-commerce. With a combined experience of managing over £150 million in ad spend across Meta and TikTok and helping scale over 200 brands, we bring you a digestible blend of performance, operational, and creative wisdom.
Episodes
🚨🚀 Get your growth compass score: https://eu1.hubs.ly/H0yhtSG0
Loukas and Olly go back to basics on creative research: the five-factor scoring system that finds your real binding constraint before you open a single tab, and the audience, competitor and social research techniques that get you there. If you run creative strategy for a DTC brand or agency and want a sharper process for finding what to test next, this is your ...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_88
Mark Scott built Bella & Duke into one of the UK's biggest raw pet food brands - £40M+ revenue, 140+ employees, profitable since early on - then de...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads.
Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87
Yapper ads have taken over Meta and TikTok this year, and the best ones are almost impossible for AI to write. We break down what actually makes th...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_87
Olly and Loukas are back with a full round-up of what's working in paid social right now. They cover the AI tools turning any reference static into a new...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C+Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_85
Daniel McCarthy is the founder of Theta and an associate professor of marketing at the University of Maryland. Private equity firms bring him in to dig t...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_84
Carl Weische, founder of Accelerated Agency, runs CRO for AG1, Huel, Vessi, The Oodie, Bioniq and IM8. He breaks down why postclick and "the fragmentat...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://www.soarwithus.co/d2c-diaries-get-in-touch?utm_campaign=191661253-D2C%20Diaries&utm_source=youtube&utm_medium=podcast&utm_term=d2c_diaries&utm_content=ep_83
Matt, Director of Brand & Product at Lapland UK, took a 20-year live-only Christmas experience business and turned it into a DTC brand that sold 15...
Paul Gedman has been in DTC longer than almost anyone we've had on the podcast - from joining The Hut Group in 2009 with 40 employees, and over nine years scaling it to £1 billion in revenue via ten acquisitions (including Look Fantastic), to now running eComplete, where he's building a model that competes directly with private equity for e-commerce acquisitions.
Paul breaks down why every DTC era is defined by a different a...
This podcast is proudly sponsored by Incard.
If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped.
Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod
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12 months ago ...
This podcast is proudly sponsored by Incard.
If you're spending serious money on daily business expenses and getting nothing back on it right now, this dedicated offer gets you 2% Cashback for year 1 on Ads, SaaS, Travel and other everyday business expenses. Uncapped.
Sign up for free and use the code SWU2K26 to unlock your cashback https://incard.co?fpr=soarwithus&fp_sid=pod
Meta performance has been rough...
D2C Diaries is proudly sponsored by Commercive.
If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today.
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Sunna van Kampen built 1.7M followers, generated half a billion views in 2025, and turned Tonic Health into one of the UK's fa...
This podcast is proudly sponsored by SARAL.
Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL.
If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500 discount and whiteglo...
D2C Diaries is proudly sponsored by Commercive.
If you're a ecommerce business owner doing a minimum of 10+ orders per day and looking for a smarter and cost-effective way to source and fulfill from china, go to https://www.commercive.co for a free quote and fulfillment audit today.
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Most brands have a creative volume problem and don't know it.
In this masterclass, Olly breaks down the Creative Forec...
This podcast is proudly sponsored by Incard.
Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business.
There's a better way.
Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corp...
This podcast is proudly sponsored by SARAL.
Find influencers, reach out, manage every relationship, all in one place, without any chaos. 200+ brands including Grüns, Solawave, Spacegoods are running their influencer programs on SARAL.
If that sounds like what you've been looking for, go to https://tinyurl.com/3t4d4myx and book a demo with their team. Tell them we sent you to claim your $500 discount and whiteglo...
This podcast is proudly sponsored by Incard.
Most founders building high-growth digital companies are stuck doing the same thing: toggling between apps, wrestling with spreadsheets, and manually reconciling expenses - all while trying to actually grow their business.
There's a better way.
Incard is the financial platform built for the way modern digital businesses actually operate. Multi-currency accounts, corp...
We're back. After a month off, a new office, two London events, and somewhere between 1,500 and 2,000 ads launched... there's a lot to catch up on.
In this episode, Olly and Loukas do a full Q1 2026 debrief across creative strategy, Meta attribution, offer positioning, and the frameworks they've been running across 250+ brands.
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This episode is sponsored by Foreplay. Start your free trial here: https://tinyurl.com/3caahj4w
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🚨🚀 I...
🚨🚀 Your creative strategy was built for an algorithm that doesn't exist. In 4 weeks, we'll identify exactly where your creative is leaking money and hand you a roadmap on how to fix it using a persona-driven strategy that reduces CAC, beats creative fatigue, and scales spend profitably.
4 week sprint. 3 hours of your time. No retainer commitment: https://eu1.hubs.ly/H0sDQ-p0
Most brands respond to reach proble...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0slb_f0
Most DTC founders have a number in their head. A valuation. An exit. A moment where the work pays off.
What nobody tells you is that the decisions killing that outcome are being made right now, long before you ever sit across from an acquirer.
In this episode, Olly and Loukas sit down wit...
🚨🚀 If you're a brand spending £100K/month, we'll run your ads. Apply for your growth roadmap: https://eu1.hubs.ly/H0s7Jtp0
AI UGC has come on leaps and bounds. In this episode Loukas breaks down the exact workflow he's using right now to generate hyper-realistic UGC style ads, without booking a creator, running a shoot, or spending a fortune on production.
We cover the full tech stack: Claude for prompt writing, Sor...
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