April 29, 2025 • 33 mins
This week on Best Bets for Pets, Michelle Fern welcomes Kevin Bauer, founder of Furvor Pet, a brand devoted to elevating pet wellness through premium, natural bone broth products. Inspired by a family passionate about the health and vitality of active dogs, Furvor’s bone broth topper is crafted to support mobility, skin and coat health, gut health, hydration, and energy — delivering optimal nutrition even when solid foods aren’t ideal. Tune in to learn how adding a simple, delicious boost like Furvor can help your dog thrive from the inside out!
EPISODE NOTES: Bone Broth Boost: How Furvor Pet Fuels Happy, Healthy Dogs
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EPISODE NOTES: Bone Broth Boost: How Furvor Pet Fuels Happy, Healthy Dogs
Become a supporter of this podcast: https://www.spreaker.com/podcast/best-bets-for-pets-the-latest-pet-product-trends-pets-animals-pet-life-radio-original--6667904/support.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
This is pet Life Radio. Let's Talk Pets.
Speaker 2 (00:22):
Hello, pet levers, Welcome to Best Bets for Pets. I'm
your show host, Michelle Fern. So you know how we
have stuff like gatorid when we exercise, you know, things
to get our body back after hard exercise. Well, what
do we do for our dogs? They need something to write? Well,
my guest today created a product that is amazing and
(00:44):
this is for all of you hard working dogs and
you know, even dogs that just need a little MP.
We'll be right back.
Speaker 3 (00:53):
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(01:15):
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Speaker 4 (01:35):
Let's Talk Pets on Petlifradio dot com.
Speaker 2 (01:47):
Welcome back everyone. I'd like to welcome Kevin Fower. He
is the founder of Berber.
Speaker 5 (01:53):
Welcome Kevin, Thanks Michelle, thanks for having me today.
Speaker 2 (01:56):
I'm so happy to have you on. So tell us
a little old background, a little bit about what Ferber
pet is and I know it's Ferber, but further pet
dot com is your website, so what is Ferber?
Speaker 5 (02:09):
Yeah, and thanks for the intro, Michelle. Gosh, one of
the best I've had in a while. So ferver f
you arevo R is for sure a play on the
word just ferv, right, so like a further excitement for
life energy, you know, living every day to the fullest.
And it was really just sort of based around where
we are a positively crazy pet family. And so I've
(02:32):
grown up around dogs since I can remember, right since
being knee high, and we're a very outdoors family. I
have two sons, and for as long as we can remember,
we have lived outdoors with our dogs, and whether that's
you know, hiking, backcountry, camping, any place where we could
take our dogs and join the great outdoors, they were
(02:52):
with us by our sides. And so this concept of
FERV was really a family passion project, like close to
four years ago on that hike when the young are
my two boys and I just you know, we're having
a perfect little lunch break. It's a hot September and
the Teton Mountains in Wyoming. We're looking down at our
two Brittanys and we're saying, hey, like we're having this
perfect drink and snack and we're just giving our dogs
(03:14):
some water. And why it's two thousand and say twenty
Why at twenty twenty, as you were saying, is there
really no equivalent of a gatorade for dogs out there?
When you're working? Dogs are hot, but you know they
need nutrition and it's not the right time to give
them food or kibble or really a solid treat, Like
why is there not an alternative in the market? And
(03:35):
that that idea that hike led us to start further.
Speaker 2 (03:39):
Always the best products and most innovative products I think
that begin with a need. It's like why isn't this made?
Why isn't this made? Well, I'm just gonna.
Speaker 5 (03:49):
Make it, you know, you know, so again like being
around dogs and being outdoors, like we've seen products come
and go over time, like we've seen powders come and
go over time. That never stayed. We've seen some gels
that have kind of come and gone over time. And
so not a brand, not an approach like simplicity in formula,
but knowing it's delivering, you know, a punch for your
(04:11):
dogs for nutritional value that has stayed. And so to
your point, like we thought there was a really big
gap a need in the market and we wanted to
do something different than than what we had seen taking
place in the past.
Speaker 2 (04:23):
Now Fervor is a liquid.
Speaker 5 (04:25):
Yeah, and so we are a liquid we are we
are in the category of bone broth. But Michelle, we
couldn't be any more different than to the traditional pet
bone Bros. Out there on the market, right we are
We're not an apple on an orange. I often say
like we're an apple in a watermelon. Like so take
a look at the label of most box bone Bros.
And and Michelle, we also like we lucked out over
(04:45):
the last four years from that hike to and we've
been in the market now two years. We just had
our two year anniversary, So maybe I'll focus on the
last two years. Like we couldn't have predicted that some
of the leading brands that are just your traditional bi
bone broth for pets what they would have been doing
as we are creating a first of a kind product.
So most box bone broths now are anywhere from ninety
(05:10):
seven to ninety nine percent water. And at some point, gosh,
if there was like a regulatory or a governing body,
wouldn't you just force those brands to say what it is.
It's flavored water. It's not bone broth that has nutritional
density that's delivering anything for your pups. And so our
(05:32):
view was we were a big believer in bone broth
and what it could do if it was dense enough,
dense enough for your dogs. And so if you look
at our bone broth, it looks a little bit more
like a gosh, like a caramel sauce. And so you
get to squeeze it out of our bottles. And if
you have raw food moist food already like people are
drizzling it on their on their food at meal time,
(05:54):
we really suggest if you have kibble or dehydrated foods
to add some water out of it to make a
gravy like the trend towards moisture at mual time. And
then we also, as you were saying for active sporting,
just like working dogs. Dogs in service. We have a
big portion of our customer base, our community that's using
it as a gatorade, and they're taking two or three
(06:15):
tablespoons of that caramel sauce, that thicker product, and they
are putting it like in a one liter squeeze bottle,
your typical squeeze bottle and mixing it with some water.
And then they have this like hydration on the go
formula and so hydrating their dogs before activities and then
hydrating their dogs after activities. It's it's funny, like all
the signs that you read about sort of the human
(06:38):
system and the importance of getting hydration right and the
right nutrients right, we are so close in connection the
genetic profile as well as I'll try it to get
too fancy, Michelle, but like how we synthesize proteins and
other nutrients, we are so similar to dogs. So those
reports and the analysis that we've been seeing for the
benefit for our human body over the last several decades,
(07:00):
we learned so much for that for like how we
should be thinking about delivering nutrition, nutrition through hydration for
our pups. And that's what we've done with with Fervor.
Speaker 2 (07:12):
Great explanation, and we've gotten into a lot of science
on this program, so not a problem. But you've mentioned
something about other bone broths that are on the market,
So your product is not just for taste. It has
a purpose. So you are giving your dog's bone broth
(07:32):
for health reasons, right, If you're looking at a bone
broth that's mostly water flavored water, doesn't that kind of
defeat the purpose of it. I mean, I know for
some I don't like full disclosure, I don't really like Gatorade,
but I've had some medical situations. You know, we all
have medical things where you have surgery, they want you
to drink Gatorade and I didn't pick the right flavor.
(07:54):
But I'm not a big fan, but it's important too.
And then for athletes that you know, are hardcore. I
just go to the gym several times a week, so
I'm not that hardcore. But if athletes that are hardcore,
you need to, you know, put back certain nutrients. So
if I took water instead of that, that would be
detrimental to my health.
Speaker 5 (08:13):
Yeah, So I don't want to say detrimental, but it's
only like helping some portion.
Speaker 2 (08:18):
Right, Right, You're just hydrating of what.
Speaker 5 (08:21):
You're missing, yes, right, and so it's not giving you
any replenishment on the nutrients side, and maybe helping your
body if for whatever reason you may truly be dehydrated
in need right, need to get water back into your body,
but it's not helping you recharge in other ways that
nutrients can. And you are absolutely right. So like the
current box bone bross on the market, they will be
(08:44):
adding some moisture for meal time, and there's a benefit
for just maybe adding moisture at meal time. And they're
to your point as well, Michelle, there might be a
benefit of that palatability that a little bit of that
beef taste or a little bit of the chicken taste,
or a little bit of that salt profile. So maybe
you're you're picky or a finicky eater if you add
a little bit of that traditional box bone broth, like, oh,
(09:05):
they maybe re engage a little bit more at meal time,
but ours is so much more beyond that. And I
find like for the typical consumer, if they feel like
I'm just like, it can't be that much different. And
so I feel like in twenty twenty five, most people
understand what protein is, and so it's the top of
(09:26):
any pet food, right that guaranteed analysis is the protein
is the first item on the list. And so I
just say, like, don't read any other ingredient on my
packaging versus traditional boxbone broth other than just the first ingredient.
And so percentage inclusion of our protein and our product
is right around thirty percent, and we're working on some
(09:49):
new formulas that could even be pushing that up even
closer to forty percent. And most typical box bone broths
are like a half a one percent to maybe two percent.
So that's why I a lot of our marketing or
messaging is just like we're thirty times more nutritionally dense
almost in every nutritional category. So just like, if you're
(10:09):
believer in bone broth and what it might be providing
your pops, just pause for a second, look at that
label and just give us permission to talk to you, Like,
please look at this video and like learn all the
nutritional benefits that our product could be providing. And you
nailed it. Like, so there's proteins, and behind the proteins,
the number one protein is collagen in bone broth, and
(10:31):
like all the great things collagen can be doing for
skin and coat care and GI track care. If you
have a lot of protein, our products have all the
ten essential amino acids. In the amino acids that you
can only get the ten essentials which you can only
get from food or helping your dog in so many
different ways. And then a lot of people don't even know,
(10:52):
like naturally occurring bone broths have really cool things like
chondroiden and glucosamine, things that pet parents spend a lot
of money on for those supplements, like the medicines for
their dogs, and you can get them in these naturally
occurring products. So our human grade limited ingredient naturally occurring products.
And I was talking to a to just one of
(11:15):
our favorite pet stores the other day and and they said, hey, like,
we think that you might even be missing some of
your messaging, did you know, like in our so in
our products. This was a pet store owner saying, Hey,
in your and your mobility product, which is I can
talk to you about that. It's one of our fastest
growing products, our beef bone broth, and we added some
some cool things to it. And he's just like the
(11:35):
typical soft two for glucosamine in the market has about
like five hundred, five hundred milligrams. Maybe maybe if you
are adding two of those, right, it's a thousand milligrams,
it's it's one gram. He's like, you're per serving for
your mobility is already at four grams. He's just like,
(11:56):
there's so much nutritional density in your product that for
that pet owner that could be looking for hip and
joint issues, skin and coat issues, GI track issues like
those ten essential aminos, like this really unique, all natural
product that can help your dog out in so many
neat ways.
Speaker 2 (12:16):
You know, you're leading right to what I was going
to ask you about. Besides, because we talked earlier about
you know, for active dogs and so forth, and you
just been talking about the joint mobility and everything that's
there can further be a great product for dogs that
are in recovery from surgery or you already mentioned mobility
(12:37):
and joint issues, so I know for that, But what
about dogs recovering from surgery or any sort of I
guess it would be surgery. I mean I can't think
of any dog, Yeah, an accident that would be surgery,
you know, anything that's unfortunate that they need a little
something to recover from. Yeah, not of that you could tell, yeah,
you know what I mean.
Speaker 5 (12:57):
Well, I'd say, like, what of my Vegas Ambassadors. This
is a group of people out in Wyoming Search and
Rescue Avalanche Dog Team and they've been using my product
now for about eighteen months. And so quick a quick
shout out to the Grand Target Avalanche Dog Team about
about twelve crazy pet parents who are amazing skiers and
(13:18):
their companions at their side making sure that when people
get right get in trouble, they've got dogs helping them
find them. And so one of their handlers, Casey, and
their dog Mico, And this is such a great examples
like dogs are so intuitive right when they aren't feeling well, right,
and whether that's like an obvious internal ailment or you
(13:39):
know that hip and joint issues not making them happy right,
And so we often talk to vets, and we also
talked to Casey and his dog Mico. He noticed really
quickly this tail off and just appetite, right, the dog's
not feeling well, doesn't know why it's not feeling well,
and just like just eagerness to kind of show up
at meal time and actually have a clean bowl. So
(14:00):
Casey and Miko ultimately Miko was diagnosed with stomach and
I think potentially rectal cancer, a beautiful midlife yellow lab
and so Casey used our bone broth as that palate
enhancer to make sure that he was getting that clean
bowl of food done prior to surgery. And then again
all the really great amino acids, if you think about it,
(14:22):
that are kind of helping the dog in so many
different ways internally and externally. And then also it was
post recovery as well in this program. And so there's
a video on our Instagram with Casey and Miko talking
about like it was an essential component of the diet regimen,
just helping a dog manage making sure that they were
(14:43):
getting nutrition at meal time pre and post surgery. And
is you know anyone that's gone through a dog it's
been sick. Sometimes they just they never want to think
about solid food. So if they're going to drink something,
and knowing that they're drinking something other than just water,
I hate gi.
Speaker 2 (14:58):
We got to take a break, mid So we're gonna
take a break real quick and then we'll get right back. Mollie,
here's your dinner, Zeuce. That's not your food.
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(15:31):
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Speaker 1 (15:51):
A y dot com. Let's talk, Let's dunk pet headline.
Speaker 7 (16:00):
At Life radio dot com.
Speaker 2 (16:11):
Welcome back everyone. We're talking to Kevin Bauer. He's the
founder of Berber. So Kevin, please continue. So you're talking
about how well Ferber can do for your pet when
they're in recovery, when they're not able to maybe for
some reason, they're appetites not there.
Speaker 5 (16:27):
Yeah, and so I'll just finish on and again, I
always I'm cautious of getting too scientific. But what I
love this analogy works with me all the time. That
was a story about Miko and Casey and Casey using
for verbonebro to help Nico pre and post surgery, and
by the way, he's fully recovered and he is on
the slopes this season and soundphone surgery and a great outcome.
(16:48):
So when you go into a hospital and you're sick,
and you were just talking about sometimes in life when
the doctor's just recommending you know that electrolyte fluid, whether
it's Gator eight or not, if you have ever been
given an IV bag that is packed with essential amino
acids for your body. And what I love with this comparison,
think about bone broth when it's done right, it's packing
(17:11):
those ten essential amino acids that your dog needs as
if like you're giving them a drip IV line. You
don't get it when your solution is it ninety nine
percent water, but you get it with fervor because it's
so concentrated. Then you get to dial up or dial
down how much dilution, how much water you want to give.
(17:32):
And my last thing I'll say, Michelle, is like historically
vets would be giving bone broth to end of term,
end of life dogs that have really kind of shut down,
and it was like the only way to get nutrition
into their system bowls of bone broth. When I'm finally
starting to be having a chance to talk to the
vet community at our two year anniversary and starting to
(17:52):
go to some of the conventions, we're trying to give
that community, which is super educated on the benefits of
bone broth, trying to say, here's an alternative that is
really driving nutritional density in a way that their traditional
options were just never there. And so whether it's you know,
the dog that has the short term stomach ailment, whether
(18:12):
it's the dog whether it's old or young that might
be going through like that hip and joint or that
muscle ache issue, or that late stage dog like bone broth,
is that additive support at meal time, or is that
hydration drink can help dogs of all ages, shapes, and
sizes in different ways. And that's why our community has
(18:33):
just been exploding the last couple of years.
Speaker 2 (18:35):
Well, I'm so happy for you. You know, anything that
you can give your dog to make your dog more comfortable, healthier,
live longer, is that's it for me. That's wonderful. But
let's let me ask this because this question always comes up.
I always get emails about this safety. So it's bone broth,
(18:56):
it's safe. But would there ever be a situation to
where if dogs have certain allergies. Of course you should
always check with your veat better, there would there ever
be situations where it would not be safe for your dog?
Speaker 5 (19:09):
Yeah, So the one thing which I think is one
of the most interesting things about my product, but I
do answer the most emails about it. So my product
is in this upside down like barbecue sauce bottle or
ketchup bottle. Right, it's fun to squeeze. You get to
write their dog's names or initials or a smiley face. Right,
you get to have fun at meal time or when
(19:30):
you're making the drink out of it. And one thing
that I would I would always caution her for the community.
I'll make fun of guys. I'm a guy. Sometimes we
lose track when we're squeezing and we just don't know
the difference between it and a teaspoon and a tablespoon.
And I'll make fun of guys generally don't know that
there's three teaspoons in a tablespoon, and so you just
get in the enjoyment of the ease of like having
(19:53):
fun that experience with your dog and just interacting with them.
And so if I ever get an email Michelle saying, hey,
my dog's stomach seemed like it was upset or they
maybe had the runs, I just quickly asked, like, how
did you dose it? Can I see a video? Because
if you're doing bone broth the right way, it's one
of the best things for your dog's gut. It has
(20:14):
so many natural benefits for just the gi tracks and
your pups, and so if you are overdosing one, if
you're overdosing, I did have a great customer and still
an existing customer, but you know, a little twelve pound
dog and she shows me the video at the bottle,
it was at least two or three tablespoons, and that
little pup should have been getting a teaspoon or two.
(20:36):
So it's like six times the dosing, right wow. And
so you know, once we strained it out, once we
kind of walked through the dosing which is on the
back of every bottle, you know, everything worked out. But
I'd say that's the number one thing if I ever
hear from our community. Hey, my dog's having some some
stomach issues or gut issues. I just like, hey, can
we look back at dosing, like what's the size of
your dog, breed of your dog? Are we mixing it
(20:58):
with some water? Are you sure that you really put
a tablespoon in versus three tablespoons? But it shouldn't be
any different, for we use concentrated formulas in so many
different uses in our life.
Speaker 2 (21:10):
I mean, just make a comment so you have the
information on the back of the bottle. It just means
there's a lot of people like me that don't always
read everything and just decide. You know. I know you
said guys, but you know, guy, it's not only guys.
Just go ahead and play around and before you know it,
you know, ooh that's a lot.
Speaker 5 (21:31):
Yes, yes, it is right. We do have instructions and
we've got an email.
Speaker 2 (21:36):
Or read instructions that means how much Ikia furniture I
put together backwards? I mean, so, yes, Eric got a
good thing. You should read the instructions and you should
check dosage. It's funny people don't always realize how small
their dogs are. They know the large ones, but they
don't realize the small ones.
Speaker 5 (21:56):
No, No, you're absolutely right.
Speaker 2 (21:58):
So one more thing, are you coming out with something
for cats?
Speaker 4 (22:02):
No?
Speaker 5 (22:02):
The easy answer is no anytime soon.
Speaker 2 (22:04):
Can cats have this?
Speaker 5 (22:06):
Yes? I want to do it. We are a small
family business. We need to grow up a little bit
more this year, fingers crossed. I would love to find
myself starting to enter into the cat market in twenty
and twenty six. But to your point, cats can absolutely
have this. This is veterinary designed from inception, but star
(22:27):
like big Star asterisk exclamation point right. Most cats aren't
thirty pounds in greater right. Our average dog size for
our dosing is twenty five to thirty pounds. So the
importance again of just understanding that you're mixing right, mixing
it the right way for your cat's size.
Speaker 2 (22:45):
Okay, so furber is not a food product, and most
of the time but people might perceive it as a
food product. It's a nutritional supplement, as I understand, So
do you need to transition to it at all like
you would food?
Speaker 5 (23:00):
So when people do ask us that question, like I
think with any even with people ask me about this
like the soft choose that are trying to provide, right
that nutritional benefit, like you know, easing into like a
soft to regimen. This is you know, from a af
COST standard. It's interesting, which is the governing body right
for food products and pet They do view bone broth
(23:23):
as a food product, not as a dosage or supplement product.
And if you look at everything that's in bone broth,
like the entire food pyramid, right the water, the bottom
rung than proteins, fat, carbs, vitamins, minerals going up like
bone broth has all that in it. And because of that,
(23:43):
I think I understand afco's perspective. It's a if done right,
it's an entire pyramid of a food product for your pet.
And so we have generally kind of fallen in line. Then,
so you don't need to spend two weeks, but spend
that week of incrementally ramping up the dosing. You know
that you've got a thirty pound dog, the right dosing
is one tablespoon. In that case, I'd probably start just
(24:04):
with a half a tablespoon for a few days and
then moved to the full tablespoon at the second half
of the week. It's not anything more prolonged than that.
And again, anytime I will hear back from folks on it.
If there's again that gut issue, generally it's from overdosing
not taking the time to blend in that first week.
Speaker 2 (24:22):
That makes a lot of sense. Now Fur Group also
does some wonderful giving back to the canine community. Can
you share that with us?
Speaker 5 (24:30):
Yeah, So that's on our small bottle. So when you
guys go to find this hopefully your community, we have
just rolled out a new label that we couldn't be
more excited about. That's just in the last gust three
to six months now, and that Bernie's Mountain dog on
that label is Tally. She's three years old. It'll be
rolled out to our large bottle here by the end
of March timeframe early April. And that's just a reminder
(24:51):
of to be honest, Michelle, like why I think I
really wanted to do this. This is a platform not
just to I think think about nutrition differently, right, a
first of a kind of approach in the pet sector.
But we wanted to use our platform to bring attention
to service dog organizations around the US where most of
them are always struggling to figure out how they get
(25:13):
funded one year to the next. Tally went through service
dog training, she was an invaluable therapy dog for one
of my two sons, my younger of my of my
two sons, during his teenage years, you know, just the
time of his life where you know, needed support a
little bit differently than mom and Dad, i would say,
or his big brother or his friends. And that dog
(25:33):
was trained unbelievably to give him that type of support,
that security blanket, that heavy blanket at the end of
the day that allowed him to really wind down the
right way and be excited about getting up the next
morning and going through that service dog training on the sideline,
watching my son and Tally go through it, and the
impact that that group was not just having in his life,
(25:54):
but that group specifically here in San Diego. Next step
service dogs that gives back a lot to the vet
in community through the dogs that they place. Our view was,
we know dogs and their pet parents' relationships always have
special bonds, the bonds of working dogs, service dogs that
are allowing their pet parents to really live their lives.
(26:15):
That's where we wanted to give back, and so we
are doing our best as a startup company to give
Sometimes you go into stores, you see one percent back
for the planet. We are saying one percent back for
the service dog community in the United States, and as
of right now, we are spreading that support across three organizations,
and I think every year we're kind of mixing it
(26:36):
up and expanding that a little bit as we get
to be a little bit more successful.
Speaker 2 (26:40):
Oh, that's wonderful to hear working dogs and service dogs.
They're incredible. You know what they can do, it's just amazing.
So Kevin, before we tell folks where they can get further,
does it come in other flavors or more than one flavor?
You mentioned joint and mobility are the different product for
(27:00):
different needs.
Speaker 5 (27:02):
Thanks for asking me. I almost forgot to circle back
on that. So we launched with our base beef bone
broth and chicken bone broth, and it comes in two
different sizes, a twelve ounce and a sixteen ounce, and
the twelve ounce is about twenty servings for your average
sized dog and the sixteen ounce is about thirty servings.
So you know, we look at the large bottle as
it's one month, one month of if you're using it
(27:23):
on a daily basis, and what we were really excited
to do, and it's almost exactly a year old, maybe
nine months old. We came out with a mobility version,
and we're thinking about new functional versions like that for
the second half of this year, which we need to
keep a little secret, but we're really excited to be
rolling those out in the second half of this year
as well. But mobility, and like, how's it different. So
(27:44):
our number one selling product is our beef bone broth.
I think some of that could be right, the concerns
or allergies related to poultry. So we sell probably about
sixty forty beef to chicken with our core products, and
then we launched this mobility And what we did is
a we want to be a brand, and that's not
I think, as you were saying maybe earlier, we're not
this supplement. We're like, we're adding all kinds of active ingredients.
(28:06):
And so what we said is we think that there's
so many really cool, naturally occurring components in bone broth.
From time to time, we're going to focus on those
natural components and like superboost them, like charge them a
little bit more. So, as we were saying, like we
already know bone broths like this is great home deliverer
for amino acids and so hey, we said for mobility.
(28:26):
If we focused on just a handful of these that
we know from research focus on hip and joint and
muscle growth issues, Let's do that. So like we're telling
the dog's system that hey, it's time for healing, it's
time for enhancement, it's time to send proteins to these
areas of the body to really provide again growth and
repair for hip, joint, mobility, muscle health issues. So we
(28:50):
added super boosted some amino acids that focus on that,
and then we also superboosted some glucosamine and conjoint already
naturally occurring, but elevated those levels to really put again
more emphasis on repairing mobility issues for again, active dogs,
sporting dogs, dogs with all kinds of mobility issues, whether
(29:11):
they're young or late stage in life. And so that's
the thesis, that's our commitment. We're not going to show
up as this like all in one supplement company, but
we'll be rolling out new products in the future that
to say, hey, there's so many really cool things already
existing in bone broth, but maybe how do we do
them a little bit better that helps helps pups out
in certain specific functional areas.
Speaker 2 (29:33):
Oh, I have a whole list going on in my
head and things that I can guess that you're coming
out with, but I know it has to be classified
for now. So Kevin, this has been so informative talking
about the positives of bone broth and fervor and everything
that you've done with further, it's incredible. Where can people
bind it?
Speaker 5 (29:52):
So our website, as you said early on, is ferv
pet dot com. And then on top of that, really
at this point is Amazon on where we have a
lot of our traffic is absolutely coming from Amazon community.
And then really this is our year to moving into retail,
so hopefully maybe we can circle back in six months.
We're having some really fun discussions with some national distributors
(30:14):
and retailers, and I think in the second half of
this year, people are going to be able to find
us on shelves as well at a lot of stores
that they recognize.
Speaker 2 (30:23):
Oh that's fantastic and great for the pet owner, you know,
although Amazon's pretty good, but it's nice to be able
to just get it right away off the shelf as
fast as Amazon is. And can we find out about
new products? Are they first posted on your site?
Speaker 5 (30:38):
Yeah, that'll be the first place that you see them.
I am cautiously optimistic about sort of the May June timeframe,
but we're really trying to plan a flag and saying
not any later than fourth of July, and so I
think we're at least going to be launching with one,
if not two different varieties in the second half of
this year.
Speaker 2 (30:55):
Okay, I'm looking forward to hearing about it. Kevin, thank
you so much for coming on Best Bets for Pets
and telling us about fever.
Speaker 5 (31:02):
Thanks Michelle, thanks for all the support and all the
great questions today.
Speaker 2 (31:05):
Hey everyone, I hope you enjoyed this show. So informative
and you know, human grade bone broth for your dog, Yes,
Ferber pets. So check it out if you're you know,
exercising or driving or something and you're wondering, you know,
what's this website and write it down every single show
(31:26):
on Pet Life Radio, including this one. We'll have a
page at Petlife Radio dot com. Go to Best Bets
for Pets and just look up the show. You can
also do a search, I believe on the homepage Petlife
Radio dot com. I want to thank my guest Kevin
Bauer for coming on Best Bets for Pets and telling
us all about ferber bone broth. You guys got to
(31:48):
check it out. I want to thank my testers, Charlie
Bailey and Cooper. They tested it out because my doggies
are in doggie Heaven, so those are my testers, and
I couldn't believe their dog. Mom noticed a difference in
a week. I was shocked. But their energetic ones a
lab to our big beagles and they run around and
(32:10):
she just said, you know, one of them's older. She
couldn't believe the movement in her dog. So check out
further pet Thanks to my cat crew for not minding
that they didn't get to try this out. Dennis, Charlotte Molly,
thanks of course to the amazing audience. Thank you listeners
for listening to Best Bets for Pets while we're going
on fifteen years whoo. And of course the show would
(32:33):
not be the same without the magic of Mark Winter,
my producer. Thank you so much Mark for all you do,
and remember you never know what we're gonna have next.
I'm Best Bets for Pets.
Speaker 4 (32:43):
Let's talk Bets every week on demand only on Petlight
Radio dot com.
This is pet Life Radio. Let's Talk Pets.
Speaker 2 (00:22):
Hello, pet levers, Welcome to Best Bets for Pets. I'm
your show host, Michelle Fern. So you know how we
have stuff like gatorid when we exercise, you know, things
to get our body back after hard exercise. Well, what
do we do for our dogs? They need something to write? Well,
my guest today created a product that is amazing and
(00:44):
this is for all of you hard working dogs and
you know, even dogs that just need a little MP.
We'll be right back.
Speaker 3 (00:53):
Take a bite out of your competition. Advertise your business
with an ad in pet Life Radio podcast and radio shows.
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(01:15):
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visit Petlife Radio dot com slash advertised today.
Speaker 4 (01:35):
Let's Talk Pets on Petlifradio dot com.
Speaker 2 (01:47):
Welcome back everyone. I'd like to welcome Kevin Fower. He
is the founder of Berber.
Speaker 5 (01:53):
Welcome Kevin, Thanks Michelle, thanks for having me today.
Speaker 2 (01:56):
I'm so happy to have you on. So tell us
a little old background, a little bit about what Ferber
pet is and I know it's Ferber, but further pet
dot com is your website, so what is Ferber?
Speaker 5 (02:09):
Yeah, and thanks for the intro, Michelle. Gosh, one of
the best I've had in a while. So ferver f
you arevo R is for sure a play on the
word just ferv, right, so like a further excitement for
life energy, you know, living every day to the fullest.
And it was really just sort of based around where
we are a positively crazy pet family. And so I've
(02:32):
grown up around dogs since I can remember, right since
being knee high, and we're a very outdoors family. I
have two sons, and for as long as we can remember,
we have lived outdoors with our dogs, and whether that's
you know, hiking, backcountry, camping, any place where we could
take our dogs and join the great outdoors, they were
(02:52):
with us by our sides. And so this concept of
FERV was really a family passion project, like close to
four years ago on that hike when the young are
my two boys and I just you know, we're having
a perfect little lunch break. It's a hot September and
the Teton Mountains in Wyoming. We're looking down at our
two Brittanys and we're saying, hey, like we're having this
perfect drink and snack and we're just giving our dogs
(03:14):
some water. And why it's two thousand and say twenty
Why at twenty twenty, as you were saying, is there
really no equivalent of a gatorade for dogs out there?
When you're working? Dogs are hot, but you know they
need nutrition and it's not the right time to give
them food or kibble or really a solid treat, Like
why is there not an alternative in the market? And
(03:35):
that that idea that hike led us to start further.
Speaker 2 (03:39):
Always the best products and most innovative products I think
that begin with a need. It's like why isn't this made?
Why isn't this made? Well, I'm just gonna.
Speaker 5 (03:49):
Make it, you know, you know, so again like being
around dogs and being outdoors, like we've seen products come
and go over time, like we've seen powders come and
go over time. That never stayed. We've seen some gels
that have kind of come and gone over time. And
so not a brand, not an approach like simplicity in formula,
but knowing it's delivering, you know, a punch for your
(04:11):
dogs for nutritional value that has stayed. And so to
your point, like we thought there was a really big
gap a need in the market and we wanted to
do something different than than what we had seen taking
place in the past.
Speaker 2 (04:23):
Now Fervor is a liquid.
Speaker 5 (04:25):
Yeah, and so we are a liquid we are we
are in the category of bone broth. But Michelle, we
couldn't be any more different than to the traditional pet
bone Bros. Out there on the market, right we are
We're not an apple on an orange. I often say
like we're an apple in a watermelon. Like so take
a look at the label of most box bone Bros.
And and Michelle, we also like we lucked out over
(04:45):
the last four years from that hike to and we've
been in the market now two years. We just had
our two year anniversary, So maybe I'll focus on the
last two years. Like we couldn't have predicted that some
of the leading brands that are just your traditional bi
bone broth for pets what they would have been doing
as we are creating a first of a kind product.
So most box bone broths now are anywhere from ninety
(05:10):
seven to ninety nine percent water. And at some point, gosh,
if there was like a regulatory or a governing body,
wouldn't you just force those brands to say what it is.
It's flavored water. It's not bone broth that has nutritional
density that's delivering anything for your pups. And so our
(05:32):
view was we were a big believer in bone broth
and what it could do if it was dense enough,
dense enough for your dogs. And so if you look
at our bone broth, it looks a little bit more
like a gosh, like a caramel sauce. And so you
get to squeeze it out of our bottles. And if
you have raw food moist food already like people are
drizzling it on their on their food at meal time,
(05:54):
we really suggest if you have kibble or dehydrated foods
to add some water out of it to make a
gravy like the trend towards moisture at mual time. And
then we also, as you were saying for active sporting,
just like working dogs. Dogs in service. We have a
big portion of our customer base, our community that's using
it as a gatorade, and they're taking two or three
(06:15):
tablespoons of that caramel sauce, that thicker product, and they
are putting it like in a one liter squeeze bottle,
your typical squeeze bottle and mixing it with some water.
And then they have this like hydration on the go
formula and so hydrating their dogs before activities and then
hydrating their dogs after activities. It's it's funny, like all
the signs that you read about sort of the human
(06:38):
system and the importance of getting hydration right and the
right nutrients right, we are so close in connection the
genetic profile as well as I'll try it to get
too fancy, Michelle, but like how we synthesize proteins and
other nutrients, we are so similar to dogs. So those
reports and the analysis that we've been seeing for the
benefit for our human body over the last several decades,
(07:00):
we learned so much for that for like how we
should be thinking about delivering nutrition, nutrition through hydration for
our pups. And that's what we've done with with Fervor.
Speaker 2 (07:12):
Great explanation, and we've gotten into a lot of science
on this program, so not a problem. But you've mentioned
something about other bone broths that are on the market,
So your product is not just for taste. It has
a purpose. So you are giving your dog's bone broth
(07:32):
for health reasons, right, If you're looking at a bone
broth that's mostly water flavored water, doesn't that kind of
defeat the purpose of it. I mean, I know for
some I don't like full disclosure, I don't really like Gatorade,
but I've had some medical situations. You know, we all
have medical things where you have surgery, they want you
to drink Gatorade and I didn't pick the right flavor.
(07:54):
But I'm not a big fan, but it's important too.
And then for athletes that you know, are hardcore. I
just go to the gym several times a week, so
I'm not that hardcore. But if athletes that are hardcore,
you need to, you know, put back certain nutrients. So
if I took water instead of that, that would be
detrimental to my health.
Speaker 5 (08:13):
Yeah, So I don't want to say detrimental, but it's
only like helping some portion.
Speaker 2 (08:18):
Right, Right, You're just hydrating of what.
Speaker 5 (08:21):
You're missing, yes, right, and so it's not giving you
any replenishment on the nutrients side, and maybe helping your
body if for whatever reason you may truly be dehydrated
in need right, need to get water back into your body,
but it's not helping you recharge in other ways that
nutrients can. And you are absolutely right. So like the
current box bone bross on the market, they will be
(08:44):
adding some moisture for meal time, and there's a benefit
for just maybe adding moisture at meal time. And they're
to your point as well, Michelle, there might be a
benefit of that palatability that a little bit of that
beef taste or a little bit of the chicken taste,
or a little bit of that salt profile. So maybe
you're you're picky or a finicky eater if you add
a little bit of that traditional box bone broth, like, oh,
(09:05):
they maybe re engage a little bit more at meal time,
but ours is so much more beyond that. And I
find like for the typical consumer, if they feel like
I'm just like, it can't be that much different. And
so I feel like in twenty twenty five, most people
understand what protein is, and so it's the top of
(09:26):
any pet food, right that guaranteed analysis is the protein
is the first item on the list. And so I
just say, like, don't read any other ingredient on my
packaging versus traditional boxbone broth other than just the first ingredient.
And so percentage inclusion of our protein and our product
is right around thirty percent, and we're working on some
(09:49):
new formulas that could even be pushing that up even
closer to forty percent. And most typical box bone broths
are like a half a one percent to maybe two percent.
So that's why I a lot of our marketing or
messaging is just like we're thirty times more nutritionally dense
almost in every nutritional category. So just like, if you're
(10:09):
believer in bone broth and what it might be providing
your pops, just pause for a second, look at that
label and just give us permission to talk to you, Like,
please look at this video and like learn all the
nutritional benefits that our product could be providing. And you
nailed it. Like, so there's proteins, and behind the proteins,
the number one protein is collagen in bone broth, and
(10:31):
like all the great things collagen can be doing for
skin and coat care and GI track care. If you
have a lot of protein, our products have all the
ten essential amino acids. In the amino acids that you
can only get the ten essentials which you can only
get from food or helping your dog in so many
different ways. And then a lot of people don't even know,
(10:52):
like naturally occurring bone broths have really cool things like
chondroiden and glucosamine, things that pet parents spend a lot
of money on for those supplements, like the medicines for
their dogs, and you can get them in these naturally
occurring products. So our human grade limited ingredient naturally occurring products.
And I was talking to a to just one of
(11:15):
our favorite pet stores the other day and and they said, hey, like,
we think that you might even be missing some of
your messaging, did you know, like in our so in
our products. This was a pet store owner saying, Hey,
in your and your mobility product, which is I can
talk to you about that. It's one of our fastest
growing products, our beef bone broth, and we added some
some cool things to it. And he's just like the
(11:35):
typical soft two for glucosamine in the market has about
like five hundred, five hundred milligrams. Maybe maybe if you
are adding two of those, right, it's a thousand milligrams,
it's it's one gram. He's like, you're per serving for
your mobility is already at four grams. He's just like,
(11:56):
there's so much nutritional density in your product that for
that pet owner that could be looking for hip and
joint issues, skin and coat issues, GI track issues like
those ten essential aminos, like this really unique, all natural
product that can help your dog out in so many
neat ways.
Speaker 2 (12:16):
You know, you're leading right to what I was going
to ask you about. Besides, because we talked earlier about
you know, for active dogs and so forth, and you
just been talking about the joint mobility and everything that's
there can further be a great product for dogs that
are in recovery from surgery or you already mentioned mobility
(12:37):
and joint issues, so I know for that, But what
about dogs recovering from surgery or any sort of I
guess it would be surgery. I mean I can't think
of any dog, Yeah, an accident that would be surgery,
you know, anything that's unfortunate that they need a little
something to recover from. Yeah, not of that you could tell, yeah,
you know what I mean.
Speaker 5 (12:57):
Well, I'd say, like, what of my Vegas Ambassadors. This
is a group of people out in Wyoming Search and
Rescue Avalanche Dog Team and they've been using my product
now for about eighteen months. And so quick a quick
shout out to the Grand Target Avalanche Dog Team about
about twelve crazy pet parents who are amazing skiers and
(13:18):
their companions at their side making sure that when people
get right get in trouble, they've got dogs helping them
find them. And so one of their handlers, Casey, and
their dog Mico, And this is such a great examples
like dogs are so intuitive right when they aren't feeling well, right,
and whether that's like an obvious internal ailment or you
(13:39):
know that hip and joint issues not making them happy right,
And so we often talk to vets, and we also
talked to Casey and his dog Mico. He noticed really
quickly this tail off and just appetite, right, the dog's
not feeling well, doesn't know why it's not feeling well,
and just like just eagerness to kind of show up
at meal time and actually have a clean bowl. So
(14:00):
Casey and Miko ultimately Miko was diagnosed with stomach and
I think potentially rectal cancer, a beautiful midlife yellow lab
and so Casey used our bone broth as that palate
enhancer to make sure that he was getting that clean
bowl of food done prior to surgery. And then again
all the really great amino acids, if you think about it,
(14:22):
that are kind of helping the dog in so many
different ways internally and externally. And then also it was
post recovery as well in this program. And so there's
a video on our Instagram with Casey and Miko talking
about like it was an essential component of the diet regimen,
just helping a dog manage making sure that they were
(14:43):
getting nutrition at meal time pre and post surgery. And
is you know anyone that's gone through a dog it's
been sick. Sometimes they just they never want to think
about solid food. So if they're going to drink something,
and knowing that they're drinking something other than just water,
I hate gi.
Speaker 2 (14:58):
We got to take a break, mid So we're gonna
take a break real quick and then we'll get right back. Mollie,
here's your dinner, Zeuce. That's not your food.
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(15:31):
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Speaker 1 (15:51):
A y dot com. Let's talk, Let's dunk pet headline.
Speaker 7 (16:00):
At Life radio dot com.
Speaker 2 (16:11):
Welcome back everyone. We're talking to Kevin Bauer. He's the
founder of Berber. So Kevin, please continue. So you're talking
about how well Ferber can do for your pet when
they're in recovery, when they're not able to maybe for
some reason, they're appetites not there.
Speaker 5 (16:27):
Yeah, and so I'll just finish on and again, I
always I'm cautious of getting too scientific. But what I
love this analogy works with me all the time. That
was a story about Miko and Casey and Casey using
for verbonebro to help Nico pre and post surgery, and
by the way, he's fully recovered and he is on
the slopes this season and soundphone surgery and a great outcome.
(16:48):
So when you go into a hospital and you're sick,
and you were just talking about sometimes in life when
the doctor's just recommending you know that electrolyte fluid, whether
it's Gator eight or not, if you have ever been
given an IV bag that is packed with essential amino
acids for your body. And what I love with this comparison,
think about bone broth when it's done right, it's packing
(17:11):
those ten essential amino acids that your dog needs as
if like you're giving them a drip IV line. You
don't get it when your solution is it ninety nine
percent water, but you get it with fervor because it's
so concentrated. Then you get to dial up or dial
down how much dilution, how much water you want to give.
(17:32):
And my last thing I'll say, Michelle, is like historically
vets would be giving bone broth to end of term,
end of life dogs that have really kind of shut down,
and it was like the only way to get nutrition
into their system bowls of bone broth. When I'm finally
starting to be having a chance to talk to the
vet community at our two year anniversary and starting to
(17:52):
go to some of the conventions, we're trying to give
that community, which is super educated on the benefits of
bone broth, trying to say, here's an alternative that is
really driving nutritional density in a way that their traditional
options were just never there. And so whether it's you know,
the dog that has the short term stomach ailment, whether
(18:12):
it's the dog whether it's old or young that might
be going through like that hip and joint or that
muscle ache issue, or that late stage dog like bone broth,
is that additive support at meal time, or is that
hydration drink can help dogs of all ages, shapes, and
sizes in different ways. And that's why our community has
(18:33):
just been exploding the last couple of years.
Speaker 2 (18:35):
Well, I'm so happy for you. You know, anything that
you can give your dog to make your dog more comfortable, healthier,
live longer, is that's it for me. That's wonderful. But
let's let me ask this because this question always comes up.
I always get emails about this safety. So it's bone broth,
(18:56):
it's safe. But would there ever be a situation to
where if dogs have certain allergies. Of course you should
always check with your veat better, there would there ever
be situations where it would not be safe for your dog?
Speaker 5 (19:09):
Yeah, So the one thing which I think is one
of the most interesting things about my product, but I
do answer the most emails about it. So my product
is in this upside down like barbecue sauce bottle or
ketchup bottle. Right, it's fun to squeeze. You get to
write their dog's names or initials or a smiley face. Right,
you get to have fun at meal time or when
(19:30):
you're making the drink out of it. And one thing
that I would I would always caution her for the community.
I'll make fun of guys. I'm a guy. Sometimes we
lose track when we're squeezing and we just don't know
the difference between it and a teaspoon and a tablespoon.
And I'll make fun of guys generally don't know that
there's three teaspoons in a tablespoon, and so you just
get in the enjoyment of the ease of like having
(19:53):
fun that experience with your dog and just interacting with them.
And so if I ever get an email Michelle saying, hey,
my dog's stomach seemed like it was upset or they
maybe had the runs, I just quickly asked, like, how
did you dose it? Can I see a video? Because
if you're doing bone broth the right way, it's one
of the best things for your dog's gut. It has
(20:14):
so many natural benefits for just the gi tracks and
your pups, and so if you are overdosing one, if
you're overdosing, I did have a great customer and still
an existing customer, but you know, a little twelve pound
dog and she shows me the video at the bottle,
it was at least two or three tablespoons, and that
little pup should have been getting a teaspoon or two.
(20:36):
So it's like six times the dosing, right wow. And
so you know, once we strained it out, once we
kind of walked through the dosing which is on the
back of every bottle, you know, everything worked out. But
I'd say that's the number one thing if I ever
hear from our community. Hey, my dog's having some some
stomach issues or gut issues. I just like, hey, can
we look back at dosing, like what's the size of
your dog, breed of your dog? Are we mixing it
(20:58):
with some water? Are you sure that you really put
a tablespoon in versus three tablespoons? But it shouldn't be
any different, for we use concentrated formulas in so many
different uses in our life.
Speaker 2 (21:10):
I mean, just make a comment so you have the
information on the back of the bottle. It just means
there's a lot of people like me that don't always
read everything and just decide. You know. I know you
said guys, but you know, guy, it's not only guys.
Just go ahead and play around and before you know it,
you know, ooh that's a lot.
Speaker 5 (21:31):
Yes, yes, it is right. We do have instructions and
we've got an email.
Speaker 2 (21:36):
Or read instructions that means how much Ikia furniture I
put together backwards? I mean, so, yes, Eric got a
good thing. You should read the instructions and you should
check dosage. It's funny people don't always realize how small
their dogs are. They know the large ones, but they
don't realize the small ones.
Speaker 5 (21:56):
No, No, you're absolutely right.
Speaker 2 (21:58):
So one more thing, are you coming out with something
for cats?
Speaker 4 (22:02):
No?
Speaker 5 (22:02):
The easy answer is no anytime soon.
Speaker 2 (22:04):
Can cats have this?
Speaker 5 (22:06):
Yes? I want to do it. We are a small
family business. We need to grow up a little bit
more this year, fingers crossed. I would love to find
myself starting to enter into the cat market in twenty
and twenty six. But to your point, cats can absolutely
have this. This is veterinary designed from inception, but star
(22:27):
like big Star asterisk exclamation point right. Most cats aren't
thirty pounds in greater right. Our average dog size for
our dosing is twenty five to thirty pounds. So the
importance again of just understanding that you're mixing right, mixing
it the right way for your cat's size.
Speaker 2 (22:45):
Okay, so furber is not a food product, and most
of the time but people might perceive it as a
food product. It's a nutritional supplement, as I understand, So
do you need to transition to it at all like
you would food?
Speaker 5 (23:00):
So when people do ask us that question, like I
think with any even with people ask me about this
like the soft choose that are trying to provide, right
that nutritional benefit, like you know, easing into like a
soft to regimen. This is you know, from a af
COST standard. It's interesting, which is the governing body right
for food products and pet They do view bone broth
(23:23):
as a food product, not as a dosage or supplement product.
And if you look at everything that's in bone broth,
like the entire food pyramid, right the water, the bottom
rung than proteins, fat, carbs, vitamins, minerals going up like
bone broth has all that in it. And because of that,
(23:43):
I think I understand afco's perspective. It's a if done right,
it's an entire pyramid of a food product for your pet.
And so we have generally kind of fallen in line. Then,
so you don't need to spend two weeks, but spend
that week of incrementally ramping up the dosing. You know
that you've got a thirty pound dog, the right dosing
is one tablespoon. In that case, I'd probably start just
(24:04):
with a half a tablespoon for a few days and
then moved to the full tablespoon at the second half
of the week. It's not anything more prolonged than that.
And again, anytime I will hear back from folks on it.
If there's again that gut issue, generally it's from overdosing
not taking the time to blend in that first week.
Speaker 2 (24:22):
That makes a lot of sense. Now Fur Group also
does some wonderful giving back to the canine community. Can
you share that with us?
Speaker 5 (24:30):
Yeah, So that's on our small bottle. So when you
guys go to find this hopefully your community, we have
just rolled out a new label that we couldn't be
more excited about. That's just in the last gust three
to six months now, and that Bernie's Mountain dog on
that label is Tally. She's three years old. It'll be
rolled out to our large bottle here by the end
of March timeframe early April. And that's just a reminder
(24:51):
of to be honest, Michelle, like why I think I
really wanted to do this. This is a platform not
just to I think think about nutrition differently, right, a
first of a kind of approach in the pet sector.
But we wanted to use our platform to bring attention
to service dog organizations around the US where most of
them are always struggling to figure out how they get
(25:13):
funded one year to the next. Tally went through service
dog training, she was an invaluable therapy dog for one
of my two sons, my younger of my of my
two sons, during his teenage years, you know, just the
time of his life where you know, needed support a
little bit differently than mom and Dad, i would say,
or his big brother or his friends. And that dog
(25:33):
was trained unbelievably to give him that type of support,
that security blanket, that heavy blanket at the end of
the day that allowed him to really wind down the
right way and be excited about getting up the next
morning and going through that service dog training on the sideline,
watching my son and Tally go through it, and the
impact that that group was not just having in his life,
(25:54):
but that group specifically here in San Diego. Next step
service dogs that gives back a lot to the vet
in community through the dogs that they place. Our view was,
we know dogs and their pet parents' relationships always have
special bonds, the bonds of working dogs, service dogs that
are allowing their pet parents to really live their lives.
(26:15):
That's where we wanted to give back, and so we
are doing our best as a startup company to give
Sometimes you go into stores, you see one percent back
for the planet. We are saying one percent back for
the service dog community in the United States, and as
of right now, we are spreading that support across three organizations,
and I think every year we're kind of mixing it
(26:36):
up and expanding that a little bit as we get
to be a little bit more successful.
Speaker 2 (26:40):
Oh, that's wonderful to hear working dogs and service dogs.
They're incredible. You know what they can do, it's just amazing.
So Kevin, before we tell folks where they can get further,
does it come in other flavors or more than one flavor?
You mentioned joint and mobility are the different product for
(27:00):
different needs.
Speaker 5 (27:02):
Thanks for asking me. I almost forgot to circle back
on that. So we launched with our base beef bone
broth and chicken bone broth, and it comes in two
different sizes, a twelve ounce and a sixteen ounce, and
the twelve ounce is about twenty servings for your average
sized dog and the sixteen ounce is about thirty servings.
So you know, we look at the large bottle as
it's one month, one month of if you're using it
(27:23):
on a daily basis, and what we were really excited
to do, and it's almost exactly a year old, maybe
nine months old. We came out with a mobility version,
and we're thinking about new functional versions like that for
the second half of this year, which we need to
keep a little secret, but we're really excited to be
rolling those out in the second half of this year
as well. But mobility, and like, how's it different. So
(27:44):
our number one selling product is our beef bone broth.
I think some of that could be right, the concerns
or allergies related to poultry. So we sell probably about
sixty forty beef to chicken with our core products, and
then we launched this mobility And what we did is
a we want to be a brand, and that's not
I think, as you were saying maybe earlier, we're not
this supplement. We're like, we're adding all kinds of active ingredients.
(28:06):
And so what we said is we think that there's
so many really cool, naturally occurring components in bone broth.
From time to time, we're going to focus on those
natural components and like superboost them, like charge them a
little bit more. So, as we were saying, like we
already know bone broths like this is great home deliverer
for amino acids and so hey, we said for mobility.
(28:26):
If we focused on just a handful of these that
we know from research focus on hip and joint and
muscle growth issues, Let's do that. So like we're telling
the dog's system that hey, it's time for healing, it's
time for enhancement, it's time to send proteins to these
areas of the body to really provide again growth and
repair for hip, joint, mobility, muscle health issues. So we
(28:50):
added super boosted some amino acids that focus on that,
and then we also superboosted some glucosamine and conjoint already
naturally occurring, but elevated those levels to really put again
more emphasis on repairing mobility issues for again, active dogs,
sporting dogs, dogs with all kinds of mobility issues, whether
(29:11):
they're young or late stage in life. And so that's
the thesis, that's our commitment. We're not going to show
up as this like all in one supplement company, but
we'll be rolling out new products in the future that
to say, hey, there's so many really cool things already
existing in bone broth, but maybe how do we do
them a little bit better that helps helps pups out
in certain specific functional areas.
Speaker 2 (29:33):
Oh, I have a whole list going on in my
head and things that I can guess that you're coming
out with, but I know it has to be classified
for now. So Kevin, this has been so informative talking
about the positives of bone broth and fervor and everything
that you've done with further, it's incredible. Where can people
bind it?
Speaker 5 (29:52):
So our website, as you said early on, is ferv
pet dot com. And then on top of that, really
at this point is Amazon on where we have a
lot of our traffic is absolutely coming from Amazon community.
And then really this is our year to moving into retail,
so hopefully maybe we can circle back in six months.
We're having some really fun discussions with some national distributors
(30:14):
and retailers, and I think in the second half of
this year, people are going to be able to find
us on shelves as well at a lot of stores
that they recognize.
Speaker 2 (30:23):
Oh that's fantastic and great for the pet owner, you know,
although Amazon's pretty good, but it's nice to be able
to just get it right away off the shelf as
fast as Amazon is. And can we find out about
new products? Are they first posted on your site?
Speaker 5 (30:38):
Yeah, that'll be the first place that you see them.
I am cautiously optimistic about sort of the May June timeframe,
but we're really trying to plan a flag and saying
not any later than fourth of July, and so I
think we're at least going to be launching with one,
if not two different varieties in the second half of
this year.
Speaker 2 (30:55):
Okay, I'm looking forward to hearing about it. Kevin, thank
you so much for coming on Best Bets for Pets
and telling us about fever.
Speaker 5 (31:02):
Thanks Michelle, thanks for all the support and all the
great questions today.
Speaker 2 (31:05):
Hey everyone, I hope you enjoyed this show. So informative
and you know, human grade bone broth for your dog, Yes,
Ferber pets. So check it out if you're you know,
exercising or driving or something and you're wondering, you know,
what's this website and write it down every single show
(31:26):
on Pet Life Radio, including this one. We'll have a
page at Petlife Radio dot com. Go to Best Bets
for Pets and just look up the show. You can
also do a search, I believe on the homepage Petlife
Radio dot com. I want to thank my guest Kevin
Bauer for coming on Best Bets for Pets and telling
us all about ferber bone broth. You guys got to
(31:48):
check it out. I want to thank my testers, Charlie
Bailey and Cooper. They tested it out because my doggies
are in doggie Heaven, so those are my testers, and
I couldn't believe their dog. Mom noticed a difference in
a week. I was shocked. But their energetic ones a
lab to our big beagles and they run around and
(32:10):
she just said, you know, one of them's older. She
couldn't believe the movement in her dog. So check out
further pet Thanks to my cat crew for not minding
that they didn't get to try this out. Dennis, Charlotte Molly,
thanks of course to the amazing audience. Thank you listeners
for listening to Best Bets for Pets while we're going
on fifteen years whoo. And of course the show would
(32:33):
not be the same without the magic of Mark Winter,
my producer. Thank you so much Mark for all you do,
and remember you never know what we're gonna have next.
I'm Best Bets for Pets.
Speaker 4 (32:43):
Let's talk Bets every week on demand only on Petlight
Radio dot com.
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