Just Following Up...Again: A Public Relations Podcast

In this episode of Just Following Up...Again, we sit down with Katie Alyx, a dark romance author whose path to publishing was anything but conventional. Legally blind due to Retinitis Pigmentosa, Katie didn't let an unfinished-manuscript habit or an unconventional view of the world stop her from finishing her first book. 

But this conversation isn't just about the books. It's about the business behind them. As a self-published...

In this episode of Just Following Up…Again, Candice Smith MEd. shares her approach for getting founders with complex stories to think differently about visibility and traction. Her work at French Press intentionally amplifies voices that often get overlooked in traditional media cycles, pairing strategic support with a fresh framework to help leaders capture attention and turn it into lasting impact.

Candice has guided entre...

In this episode of Just Following Up…Again, we're joined by Samantha Flynn, founder of Junipr Public Relations and author of The EntrePReneur Advantage. Samantha has built her career helping entrepreneurs cut through the noise, uncover what makes their business truly unique, and communicate that value with confidence.

The conversation explores why public relations shouldn't be viewed as a luxury reserved for established comp...

In this episode of Just Following Up…Again, we’re joined by Clare Weigel to talk about why accessibility isn’t just a “nice to have” in marketing and communications—it’s essential. From closed captioning on videos to writing effective ALT text, Clare breaks down how small, intentional choices can make a big impact in ensuring your content is inclusive and usable for all audiences.

We explo...

What happens when you mix baseball, dancing players, and a full-blown fan-first philosophy? You get the magic of the Savannah Bananas!

In this episode of Just Following Up…Again, we’re joined by Kara Heater from the Savannah Bananas, the team that’s redefining what it means to create an unforgettable fan experience. From sold-out crowds to viral moments, the Bananas have built a brand that goes far beyond the gam...

Most media campaigns are more than just visuals – they’re the result of rhythm, patience, storytelling…and maybe even AI. In this episode of Just Following Up…Again, CWC Communications Committee Member Lydia Baxter speaks with 20-time Emmy winner Larry Watzman from FOX 35 Orlando. 

Larry reveals how his background as a musician shapes his creative approach, and how marketing and communications is all ...

In this episode of Just Following Up…Again, we’re joined by Tiff Knighten — award-winning publicist, founder of Brand Curators, and a leading voice in culture-driven communications — to talk about leveraging pop culture to create viral, strategic PR moments.

As a seasoned communications strategist and entrepreneur, Tiff has built Brand Curators into a respected agency focused on brand storytelling and visib...

As we continue our Live from Summit series, we’re joined by Annie Scranton, Founder of Pace Public Relations, an award-winning public relations agency focused on business strategy, development, and media relations. Annie shares insights from her session, "Leveraging Earned Media Amidst a Media Sh*tstorm." Learn valuable insights in media relations whether you're a seasoned pro or new to the field. 

Have a suggestion for ...

In this episode, we sit down with Thom Gravelle, Graphic Designer at the Van Wezel Performing Arts Hall, to explore the creative crossroads where graphic design and communications meet. Thom shares why collaboration between designers and communicators is essential for producing campaigns that are not only visually striking, but strategically sound. Whether you're a PR professional, marketer, or creative, this conversation offers va...

Our Live from Summit series continues to Pamela Greenwalt, Chief Communications and Marketing Officer for SAG-AFTRA, the world’s largest union for actors, broadcast journalists and recording artists. Pamela directly oversees the union’s global brand, image and reputation, and guides a deep bench of marketing communications professionals.

Following her fireside chat at the PR & Comms Summit, she sat down with Just Fo...

Live from the PR & COMMS SUMMIT, it's Just Following Up...Again. This season features a new mini-series called Live from Summit, where speakers who joined the Florida Public Relations Association for the 2025 PR & COMMS SUMMIT are highlighted and share additional information from their presentations. 

In the season three premiere, Alyson Sologaistoa, Vice President of Public Relations for Universal Orlando Resorts, sha...

This one is for the Swifties and anyone who is interested in learning more about the marketing and communications strategy behind Taylor Swift! In the season two finale, Dr. Alyse Lancaster walks us through her Taylor Swift themed class at the University of Miami’s School of Communications. Dr. Lancaster uses this class to tie pop culture into the communication space to help students remember the concepts better. From teasing...

Digital marketing is an ever evolving landscape. In this episode Co-Communications Director Alyssa Barnsley speaks with Dr. Loran Jarrett to learn more about digital marketing and how Dr. Jarrett is preparing the next generation of marketers. 

Editing by Muffy Lavens Theme song courtesy of Ben Kunkel/Professor Soup

Have a suggestion for a future episode? Let us know by filling out this form.  For more information o...

Mission Mavericks was created by the Central West Coast Chapter to help local nonprofit organizations with communications guidance and support. In this episode, Linda and Paul Johnson, founders of Service Dogs Saving Lives (SDSL), sit down with the CWC Community team to discuss how the Mission Mavericks program benefited SDSL. 

Mission Mavericks consistently works with local area groups. Be sure to check https://cwcfpra.com/mi...

In this episode, we dive into the LeadershipFPRA program. CWC Members Jennifer Hemmerdinger, APR and Laura Ansel, APR, CPRC share their experiences in the LeadershipFPRA program and how the program has impacted their careers. 

If you're ready to join LeadershipFPRA after listening to this episode, hurry over to the FPRA website. Applications for Class X are due by June 23, 2025.

Applications: https://www.fpra.org/professional-...

State President Julie Frey, APR, CPRC and State President-Elect Lindsay Hudock, APR, CPRC sat down with CWC-FPRA President Hunter Carpenter, APR in this episode of Just Following Up…Again. They discuss the benefits of an FPRA member and some of the exciting programs on the horizon, including the PR & Comms Summit. Learn all about with FPRA has to offer in this episode.

Editing by MakSchu Productions Theme song courtesy ...

Just Following Up...Again is back with a very special interview with Joseph Grano, President and Founder of Next-Mark. In this episode, listeners will learn about Next-Mark's growth over the past 20th years and lessons in business Joe has learned through growing the company. Future entrepreneurs will also get some insight into how to start their own businesses. 

Have a suggestion for a future episode? Let us know by filling ou...

Those on the Suncoast likely know Linda Carson from ABC7's Suncoast View, but she has had an expansive career spanning decades. Linda started her TV career in 1964 as a "TV Weather Girl" at Channel 11 in Atlanta. She went on to become one of the first female TV reporters and one of the first prime time female anchors in the country. Through her career she covered the Civil Rights Movement focusing on Coretta Scott King, walked with...

Kristen Lessig-Schenerlein is an executive coach, wellbeing strategist, keynote speaker and founder of Koi Coaching and Consulting. Hannah McGowan is a professional trainer, coach and founder of Hannah McGowan Coaching. Together they founded The CORE Program, a transformational leadership development program designed to unlock hidden potential in the next generation of leaders in the Sarasota community. In this episode, Past-Presid...