Siblings at war, power struggles, a well-earned reputation in need of protection - who doesn't love a family dynasty drama?
As Eric Trump hints he could try and run for President, David Yelland and Simon Lewis look at how you PR a dynasty, in both business and politics. How do you build momentum and create an inevitability about succession?
And on the extended edition on BBC Sounds, why the world of PR loves an anniversary. As Keir Starmer marks a year in power, David and Simon explain why it can be great (not to mention easy and lazy) to celebrate notable dates - but how it can also leave you a total hostage to fortune.
Plus whether the PR rules applied to big multinationals can also be used in the smallest of settings.
Producer: Duncan Middleton Editor: Sarah Teasdale Executive Producer: Eve Streeter Music by Eclectic Sounds A Raconteur Studios production for BBC Radio 4
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