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Welcome to outdoors, people with me, CW guests and her Maya Marzaki.
Good evening. It's Wednesday, Maythirty one, twenty twenty three.
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Tonight's broadcast is coming to you livefrom Duluth, Minnesota. So we're up
here, up north, as theysay, and hey tonight, it's a
eighty one degree It seems warmer thanthat, but it's eighty one degrees fair
in night, twenty seven degrees celsiusfor the rest of you in the free
world other than the United States.So we have had a wonderful time up
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here in Duluth. First of all, the food is excellent, and yes
I understand it. The water issomething to be Yeah, it's really it
is really good. Water is good, yes, and our guest tonight,
it's going to tell us a littlebit about why that water is the way
it is. But yeah, agreat time up here. He had a
wonderful tour today of Duluth Pack.We had a three part tour. It
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wasn't great. We had so muchfun. There was a blast. Yeah,
we even saw a bear. Well. Tonight's episode of Outdoors People is
brought to you by Rudabaga Paddle Sports, providing time on the water ken ground
views making campaign easier, Duluth Packmade in the USA since eighteen eighty two,
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and Jackson Kayaking gy Through Paddles Sparks. Tonight's episode is a look inside
Duluth Pack with our special guest,Tom Segan. Tom Siege holds an engineering
degree from the University of Minnesota,Duluth and in two thousand and seven became
president and CEO of the one hundredand forty year old company, Duluth Pack.
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Since his arrival at Duluth Pack,the company has expanded from a regional
outdoors mainstay into a global network.The Luthpac operates a manufacturing plant a retail
operation, a website, and alsoa global wholesale business. Prior to Duluthpac,
Tom held several leadership roles in sales, sales management, and marketing in
the North American pulp and paper industry. In twenty seventeen, he purchased Spring
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Creek Outfitters and transition that company intoSpring Creek Manufacturing, which builds aluminum paddle
sports accessories, industrial truck racks,as well as other high quality products for
the paddle sports industry. Spring CreekManufacturing operates a Manu fecturing plant, a
website, and also a global wholesalenetwork. And with that, Welcome to
the show, Tom cw It's greatto be here. What a great couple
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of days we've had. Yeah,I've had such a blast. And I
know my guess too. We've talkedabout that. So tell them, first
of all, tell us about thiswater thing. I mean, the first
that we've heard is not only fromyou, but from other people. You
know you are right next to.In fact, your hotel is overlooking Lake
Superior, the largest freshwater lake inthe world, and everybody who comes to
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Luth said I just can't get enoughof your water. I want to drink
it right out of the tap.It's so great and it really is,
and so we're very fortunate town LakeSuperior right in our backyard. It's a
beautiful place and wonderful and it isexcellent water. Fact, I think am
I drinking some of that? Right? Maybe? Are? I? Hope?
So? Right? Yes? Actually, where I bring some of the
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water back to Brazil, I thinkyou should, You'll get a big jug.
So don't. Let's have you giveus the history behind in luthpec.
So, duluthpac is the oldest canvasand leather pack and bag maker in United
States of America. We're in ourhundred and forty first year of business right
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here in Duluth, Minnesota. Andit was all started from a great guy
named Camille Poiller who did some research. He's from the Montreal area up in
Quebec, Canada. And in thatresearch he found that Duluth, Minnesota,
back in the eighteen seventies per capitawas the wealthiest city in North America.
And he's like, well, I'ma bootmaker, where do I go where
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there's industry? And guess what,there's growing industry in Duluth. And they
had the iron mines coming up.They had the timber industry, the rail
industry was in its infancy, butthey needed to get those goods down here
to get them to the shipping industryin Duluth. So those four industries were
huge, and he said, youknow what, there's a market there,
and he made his way here.He actually made his way to Minneapolis,
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took a stagecoach halfway from the TwinCities to Duluth, which is one hundred
and fifty miles, and then walkedthe remaining part of it because there was
no road. There was just atrail. And he opened up shop.
And it's interesting because he was makingboots and his first shop in the winter
burned down because they were heating itwith wood. But being a good entrepreneur,
he started over again, rebuilt theshop, and a couple of years
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later, guess what, he didn'tgive up. And in the winters when
his shoe business would be slow,he actually got a donkey and a big
barrel and he'd go to Lake Superior, speaking of Lake Superior water and he
would get water. And then therewas no plumbing, so he would go
house to house selling water. Reallyso quite the entrepreneur. But you know,
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fast forward, he was then commissionedto make a pack and it was
for the engineers that had to goout and the timber cruisers to make the
rail to get the goods from thenorthern Minnesota, the lumber, the timber
and also the iron down to Duluthto ship it out. And then he
did everything that they could carry forweeks and weeks in the bush. And
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so he made the first delothpack andpatented that with the tump line that goes
over your forehead where your hairline shouldbe. Oh yeah, and eighteen eighty
two, December twelfth, that's whenreally is when we say that the Luth
pack was founded, and that firstPoie pack was made so interesting. The
tump line that that you know,the canoe, the paddlers and we're going
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that whole big tump line thing.That's where that started. It started from
Camille Poie. That's the patent ison the tump line. Wow. And
so that's where it all began.And you know, voyagers had been using
it for hundreds and hundreds of years, but nobody had really you know,
called it a tump line or actuallyyou know, started manufacturing fish and and
he did. And that's that wasthe beginnings of what Duluth Pack is today
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is one pack. And you know, it's interesting because we have a few
of those old packs, the poiepacks, um, and we get people,
you know, call us and theygo, hey, here's an old
pack, you know, you know, the era of this thing, and
when they send pictures. In fact, I just got one yesterday that was
a playpack, so we know thatthat is pre nineteen eleven. How's that
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for staying power? People are stillusing some of these bags pre nineteen eleven.
Now we're some of those packs,the ones that we saw hanging in
your store. They are the flags, they are and we definitely have them
up high so people can't reach them. Wow. I mean that's that's got
to feel pretty I mean amazing.That heritage. Yeah, history, you
can't make that up. And wejust love it. And that's the stories
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and the about our brand that reallypeople love. And I'm sure we'll get
into it about the lifetime guarantee,and that's part of it, is the
stories and the memories people have fromcarrying the bags a long time. Yeah,
and you know, in keeping withtradition, you know, as you
do, we have no interest inbeing trendy. We we stick to our
traditions, We stick to who weare, We stick to our roots.
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And you know, we have fourcore values, and our four core values
are very simple. Number one quality. Everything we do has to start and
end with quality. Number two,that being that we have a high quality
product that's manufactured using labor rate herein the good old us of A.
We're in the premium market and thatis our silo that we want to be
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in. We are not trying tobe everything to everyone, because you can't.
Our third core value is made inAmerica. To put an American flag
in a bag is very difficult.It takes a lot of steps and a
lot of hoops that you have tojump through, but we clear every one
of those hoops. And then thefourth core value is that lifetime guarantee.
Yeah right, that's huge. That'shuge. That's as important as the item
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itself. You know, it isto people because our products evil these memories
that people will have and that's reallythe gold behind what Duluth pack is is
the memories and the family time thatpeople have when they're out doing what they
love to do, whether that iscanoeing, whether that is hiking, whether
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that is hunting or whether that isjust leveling and going to the beach.
We have products that meet all ofthose different categories and those are all memories
that people are making. Yeah,I can imagine what you know and tell
me you came to the company.I mean, I'm sure you made some
changes, right, So I meanwhat kind of changes did you make it
to a company that you know wassuccessful, but you've made it so much
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more? What did you do?You know? C that's a great question
because the company was underperforming and itwas really spending all of its time focusing
on one market, and that wasthe canoe market, and that was a
mature market, and so we werestill going to build those. That's our
history, that's who we are.But we had customers saying, you know,
I love your canoe packs, andthat's what I started with, but
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I also do this or that asan activity, and if you made a
bag for that activity that I do, whether it was a duffel for traveling,
or whether it was a tote thata woman used to go to work
every day, or a gun caseor a backpack for our kids for school,
because we know they go through oneof those a year. Well,
not with ours because they have aguarantee, And so we started listening to
the customers. And we always sayour customers are the smartest people we know,
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and if we listen to them,they'll make us. Yeah. Absolutely,
And you must make new bags becausethey arrest more than a lifetime,
right, So that's good we do. You know, when I came to
the company, I think we hadmaybe fifty sixty styles of bags that we
made. We now make about threehundred and fifty styles. We have about
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eleven or twelve different colors of cottonduck heavyweight canvas. We have three or
four different leather options. We havewool options to Our skew count is off
the charts. We're pushing eight thousandskews that we manufacture we count. That's
big. That's big. And talkingabout the changes, we know that you
are very conservative about how the manufacturingwas before you, So talking about that,
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what changes you would never We've nevermake with regard to the current manufacturing
process in the look back right.It's a great question, and that's a
very easy question for us to answer, and that is making it right here
in America. It's so easy tooutsource and go overseas with manufacturing to get
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your manufacturing at a cheaper cost.We've chosen not to do that. We've
chosen those are our roots, thoseare core values. We are staying here.
Not the easiest way to do it, but what we believe is the
best way to do it. AndI have a statement that always says,
nobody has outsourced overseas to increase quality. Yeah, how about it? Right?
And so we keep it here.We can control our quality, we
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can control what comes off our productionline. And we're very proud of that.
And once again it goes back toour customers are loyal to us and
love what we do, and that'swhy we've expanded and that's why they keep
coming back. And when you sayAmerican made, you can say that with
one hundred percent certainty and honesty becauseeverything, every rivet everything that you use,
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your materials is made America. Youknow, we get scrutinized for that,
and so we have to source ourmaterials here. We you know,
our leather, we know that ourbuffalo hide comes from either Montana or North
Dakota. It gets tanned in Wisconsin. We get to hear our cow hide
comes from Oklahoma or Nebraska, andwe make the products here. It gets
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tanned in Wisconsin as well. Sowe get challenged on that and we can
stand up to the challenge every timebecause we are very proud of that and
we tout that every day. AndI don't I think there's I'm just me,
I'm assuming, but I think thereare probably companies and you probably know
this better than I do. It'say made in America. But the whole
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garment, everything that goes in thatgarment is not necessarily made Inerica, you
know. And there's a lot ofassembled in America is what you see,
and and components will come in fromAmerica. Things are assembled here, But
to say made in America is awhole dayferent category to do that, and
there's there's certain steps you have totake and you have to prove that you're
doing that, and we're proud.I mean, that's what we do.
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We didn't have to change anything,which is a great thing. It's not
like we had to go change somethingto be able to put that in there.
That's who we are, that's ourDNA and a lot of companies have
to fight that then and say,well, how do I make it in
America? And probably some inherent sacrificesas well that you have to make well.
I mean, supply chain can becometough, you know, Supply chain
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can be difficult. We've been verylucky that the suppliers we have of our
raw materials have been there for us, you know, since the day I
walked in the door, and they'vebeen great to us. And we also
work very closely with them as well. Awesome, Yeah, that's impressive.
Well, we are going to alittle break. Don't go away. We'll
be back with more of all thosepeople. Right after these messages a few
(14:01):
years ago, someone asked Rudebega's ownerDarren Bush, Hey, how long have
you guys been selling boats? Darrenreplied, well, we don't sell boats.
We sell time on the water.Of course, that comes in all
types. We help people paddle moresafely with rudebag outdoor programs. We rent
canoes, kayaks, and stand uppaddleboards. We sell and install racks to
get you from home to adventure.Ruetebega's got everything you need to get you
(14:24):
out on the water, like paddles, life jackets, dry bags, and
clothing. Rudebaga paddle sports on theweb at Rudebega dot com mentioned you saw
this ad on the Camping Show.It is time to go camping. Introducing
Campground Views Virtual tours, you cantour the campground, see the site,
(14:46):
see if they are available, andclick to book your perfect spot, hit
the open road and explore the amazingplaces found in nature. We make it
easy to discover, fine and bookyour site so that you can go have
the fun and freedom you seek.Campground Us Virtual Tours make it easy and
(15:07):
simple for you to see where youare going. Duluthpack is handcrafted for every
(15:35):
lifestyle, making memories since eighteen eightytwo, in store at three sixty five
Canal Park Drive or online at duluthpackdot com. We are one big family,
a community of taddlers, and wewant to make sure that everyone has
a great time out on the water. We are made right here in Fart
(15:56):
Tennessee, at USA. This iswherever Jackson Kayak is born, Built by
hands with a focus on innovation.We are Jackson Kayak. We are,
we are. We are Jackson Kayak. We are, we are, We're
Jackson kok We agree, we areJackson Kayak and we're back with our guests.
(16:23):
Tim Sega here on outdoors people timeto get to ask you most companies,
Uh, let's just let's just saybackpack companies first starting. You know,
they're using nylon, cordura, um, all that kind of stuff to
make their packs, their bags.But Duluth Pack is still using canvas,
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leather, rivets and buckles. Youknow how some people would call that old
school, that's old school pack.You know, how would you how would
you respond to that? Thank youfor the compline. First of all,
we're very proud of that. Youknow, we stick to the traditional who
we are. And you know,we could chase all of those markets and
go into cordora and we've been askedto, and we've chosen not to um
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nylon and we're getting then into youknow, the plastics and all of that,
and and we just don't want to. It's not part of our DNA,
and we wouldn't We don't feel thatwe would be sticking true to our
values and who we are in thehistory and the heritage of this company if
we started just chasing those things.And so we decided, you know what,
let's just stick to who we are, keep doing what we do very
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well, and continue to you know, delight our customers. I'm going to
comment on two things with that.First of all, dropping a pack down
a rocky hill, this nylon anddropping one down a hill, and I'm
talking to Loadipecks's, uh, that'sthat's canvas um obviously, and I've done
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this that the nylon one is justalready ripped and it's torn and it's everything
else and it's severely damaged. Youknow, I'm not going to go and
say anything bad about anyone telling butI only carry the canvas one canvas dropped
them down a cliff. I knowhow they'll last. I'm nearly unscathed.
I'll just say that. But youknow, the other thing is we don't
recommend that though, because you probablyhave some valuable equipment inside. The other
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thing is we talked about it.We did this earlier today when we were
touring your factory, in your wellall three places. When you get nylon
wet, you know kind of statespeople think, well, nylon drives fast.
It does, unless it's a packthat maybe has a core of foam.
And I've had this happened before andit takes forever, I mean the
whole day. Online canvas however,it drives pretty quickly. It's cotton and
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I mean might write on it.It breathes well. And so all of
the canoe packs, is what you'retalking about, have a liner in them.
So all of your goods, allof your products, they're backpack you
or your sleeping bag, all yourclothing, your food, everything goes in
your pack, right, So it'sinside a liner that goes in there.
If you dumped your canoe, oryou were in a rainstorm, or there
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was a bunch of water to buildyou the canoe and you want to dry
that, just pull that that linerout of the inside with all of your
goods, hang the pack. It'scotton duck canvas. It breathes, it
drives very quickly. You know.Cliff Jacobson is a huge advocate of cotton
duck canvas. Right. He lovesour packs and he has carried them a
lot farther than most of us wouldever dream too. And he's a huge
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advocate that. You know, he'sbeen out in the worst of weather,
but he won't carry anything but canvaspacks. And that goes. That extends
itself to buckles over plastic um clips. I guess we'll call them, you
know, plastic buckles I guess,but they just snap together. You step
on them, they're gonna break that. And you put enough stress on them,
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they're gonna pull through. I mean, they're gonna come apart. And
I know that because I've done that. But buckles, it's it's locked.
Yeah, And you know, ourbags are an investment. Whether it's a
canoe pack or any of the otherlines that are people are making an investment.
We're not the cheapest bag out there. We don't want to be the
cheapest bank. We were talking aboutpremium quality and there's a price with that,
but it's a lifetime investment that you'vemade, and that's important to us
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that you've invested and that you've boughtwell and you've only bought it once.
You know, we were in thesewing room today. You and I had
a little had a chance to testour skills and hell yeah I sucked and
you were really good at it.But I do, yes, you do
a way better than mine. Yeah. Well, you know, well the
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thing is in that room. Um, we saw some some packs that were
in for some repairs. But youknow, the ones that we saw were
really old. And you guys repairyour own stuff. I mean, you
know, you buy. I'm noteven going to pick on anybody, but
you buy other packs and they're notrepairing those things. I already know that.
It's it's awesome that you guys repairyour own stuff. And um,
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these packs, like I said,they're old. I mean, these are
these are packs that have been aroundand they said, I saw that one
pack with a strap on, mic, Wow, how do you do that?
I mean, how do you wearsomething that? I think it's amazing
you do that. I think thatsort of speaks for itself. You have
something that's around that long, andrepair is inevitable with anything, but you
got old packs coming in. Yeah, and once you guys have the lifetime
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guarantee, you want to make surethat it is quality pack, right,
absolutely, and that's why we havethe repair shop that things are going to
happen. It's interesting because most ofthose bags you said they're very old.
Many of those are second generations,some of those are third generation that come
in. And it's we kind ofa funny saying that, you know,
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carrying dad's pack that's not really cool, but carrying Grandpa's pack, right,
that is cool. When you havea quality bag that that you know stands
the test of time. You cancarry Grandpa's bag and it might have some
scars on it, but those areall memories. Those are all bringing back
memories of use and where that baghas been and we can parent it can
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with the leather and send it backout memories. Yeah, it's an heirloom.
It is, and we're really proudof it. And you saw that
today. How proud All the pridefrom from all of our people in all
departments of the company. There's aton of pride, and uh, it's
it's one big family. How yourpeople are happy? People I work?
You know, they were like they'rehappy, they're smiling. And it wasn't
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just because the boss was there.You can tell fake. You know,
these people genuinely work. Yes,they were their craftsmen and they're they're very
satisfied what they were doing. Itwas just so evidence, you know,
like a big family, a groupof friends. Was so nice being there
and see how they were there,how you you were with them. It's
so amazing. They make it happen. I don't make it happen. I
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just I have a fancy title andmy job is to knock hurdles down and
surround myself with the best people wecan and we have great people, and
everyone needs to be set up forsuccess. And that's that's a lot of
fun every day to go and makesure people are set up for six and
that they believe in what we're doingin those core values. And you see
it underneath the American flag, itsays handcrafted by every person signs the bag
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they make and days. And thatwasn't me coming to our sower saying I
want you to sign this bang.It was the people who are probably came
to us saying, you know what, I'm very proud of what I do.
Can we find some way to signthese banks? And that's what we
came up with is a tag that'sright under the American flag. So anyone
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who has a current bag, lookunder the American flag. Maybe they don't
even know it's there. You knowthose people don't and when you find out,
and then you can actually go onour website, look up the bio
of that person, see how longthey've worked for us, and see their
picture and it put a face witha name that's on the bag, and
it makes it more personal. That'samazing, And I'm talking about that.
(23:51):
We had a conversation before that,it had a situation last year that you
found with a shortage of men powerwere at the factory, which was a
result of people not wanting to workbefore the covide. So at that point,
what the seasons where you face itwith and how you overcome that situation.
(24:15):
You know, when we were firsttold that we were non essential,
we had to actually lay off allof our staff. I think we had
seven people left out of one hundredthat were working. That was devastating to
all of us. And so wevery quickly tried how can we become essential
an essential business, and we gotinto the medical gown business so that we
(24:36):
became essential, And so we wereputting out thousands and tens of thousands of
medical gowns out of our facility justto get everyone back working because we owed
it. These people are great people. Just because we were told we had
to shut down, it was nofault of their own and we were going
to do whatever we could to getthem back. So that was difficult in
itself, but hiring the last fewyears has been very tough. Plus,
(25:00):
in the cut and sew business,most of that had gone overseas twenty five
thirty years ago, so we don'thave that skill set here anymore. So
what we've had to do is buildall of our own training programs into what
we do. So a lot ofour people who sew and rivet and cut,
they had never done any of thatbefore. We had our own training
programs to say, wow, ifyou show up for work, you show
(25:22):
up ready to work, We're goingto pay you well and we will train
you how to get these skills anddo a great job building for a historical
company. And most of the peopledidn't know how to sew, and they
walked in the door, and we'revery probably you've taught them a skill we
have. You've given them a job, and now you've given them the type
of job they can be proud ofthe end result, what they're producing.
(25:45):
That's amazing. You know. Yousay give them, but I on that
aspect of it. Really, Ithink it's all on them that our job
is to provide them with a career. Our job is to provide them with
training and make sure we set themup for success. And at that point
they've earned it, they go earnit and build great bags. Driven them
(26:07):
at a great opportunity. Though that'svery nice. Well, we are going
to a little break. Don't goaway, We'll be back with more of
Alders people. Right after these messagesa few years ago, someone asked Rudebaga's
(26:30):
owner Darren Bush, Hey, howlong have you guys been selling boats?
Darren replied, well, we don'tsell boats. We sell time on the
water. Of course, that comesin all types. We help people paddle
more safely with rudebag outdoor programs.We rent canoes, kayaks, and stand
up paddleboards. We sell and installracks to get you from home to adventure.
Rudebaga's got everything you need to getyou out on the water, like
(26:52):
paddles, life jackets, dry bagsand clothing. Rudebaga paddle sports on the
web at rudebega dot com. Mentionyou saw this ad on the Camping Show
It is time to go camping.Introducing campground Views virtual tours, you can
tour the campground, see the sites, see if they are available, and
(27:14):
click to book your perfect spot.Hit the open road and explore the amazing
places found in nature. We makeit easy to discover, find and book
your site so that you can gohave the fun and freedom you seek.
Campground Views virtual tours make it easyand simple for you to see where you
(27:37):
are going. Duluthpack is handcrafted forevery lifestyle, making memories since eighteen eighty
(28:06):
two, in store at three sixtyfive Canal Park Drive, or online at
duluthpack dot com. We are onebig family, a community of tattlers,
and we want to make sure thateveryone has a great time out on the
water. We are made right herein part Kinnessee, USA. This is
(28:26):
wherever Jackson Kayak is born, builtby hands with a focus on innovation.
We are Jackson Kayak. We arewe are. We are Jackson Kayak.
We are we are. We're JacksonKak. We are we are Jackson Kayak.
(28:49):
Yeah, we're back with our guests, Tom. Tom. In twenty
seventeen, you purchased another company,Spring Creek Outfitters. Now, could you
tell us a little bit about thatcompany and what this is funny because what
interested you so much that you wantedto buy that company? Well, you
know it didn't start out like that. I just had an idea. Yeah,
So I'm an avid outdoors person.I love to be in the outdoors,
(29:12):
camping and at my cabin and doingall that. And you couldn't ever
find a really good camp saw therewas a lot of different versions out there,
and so I just started looking atthe best of the best and saying,
what makes that the best? Howcan we make one even better?
And we started designing a camp side, but we didn't want to build it
(29:33):
at the time. So we wentto Spring Creek Outfitters. At the time,
they manufactured some really cool camping gearand canoeing and kayaking gear and truck
racks, and so I went tothem and said, can you make you
a saw that's like this? Andthey said yeah, We did some prototypes
and they came back and said,you know, we're really struggling as a
(29:53):
business. Why don't you buy us? Oh my go boy. So we
just came. Yeah. My son, Grant was graduating college. He's very
technical, sharp young man. It'slike, you want to go into business
with dad, and away we go. So it's been six years now.
He's done an absolutely amazing job withSpring Creek, growing like a weed the
(30:15):
company. But we make the saw, and we manufacture that now. It's
called the tough camp saw. It'sthe best camp side. I mean it
weighs under a pound and a half. It folds up on itself, so
the blade is protected when you're slidinginto your bag or wherever you're going,
and then it folds out very easilyand you can actually cut nice big wood
instead of these little teeny branches withit, which that was our goal is
(30:38):
we had to be able to cutsome real wood with it. So you
can do that. And I haveto say, you play an advocate here,
I mean testimonial. I own oneof your canoe racks truck racks rather,
and I know for sure, andI can mention this in the last
show. I can haul three andI trying to think if we did four.
But the racket is super strong,super adjustable. I think I'm on
(31:02):
my third or fourth pickup truck thatI had this on, and it's super
easy, minimal adjustment, and thisthing, you know, it's like it
was made for so many different kindof vehicles. You know. It's interesting
because people say, well, whywould you want to sell a new truck
rack to them when everyone buy anew VA shore because we make other products
and if they're happy with us withthat truck rack, and they go,
(31:26):
wow, this company is really thinkingof us the consumer. That I can
move it from my Dodge to myChevy to my GMC, which is exactly
what you did. Yeah, differentmakes, not only different trucks, but
different makes. And because it's it'sit moves in and out and it moves
up and down, so it's adjustableto it. And since then we've actually
made a whole industrial division of thecompany to make to work just on contractors
(31:52):
truck racks because they're so overbuilt anover engineer that contractors were coming to us
because they're tired of turning them over. And you know, that company was
arted in nineteen eighty five by TedNewburgh to just find a better way to
portage a canoe. He was asmall guy with thin shoulders, and you
know, the portage racks were justhorrible, right digging into your neck and
(32:15):
and so he came up with thethe product that is the canoe seat or
the portage yolk seat, And youcan use it as a seat, third
seat in the canoe, in thecenter or for a solo canoe. And
then you just pop it out,flip it overspread the pads apart, and
it is the most and I willput this against anybody, most comfortable easy
(32:37):
to portage canoe rack. I've usedthe portage of different types with pads.
And the only thing I don't likeabout pads. We talked about this when
you're in store today, is thefact that the pads will it's a very
concentrated area that's on your shoulders werethe straps, more surface area. It
distributes the weight of the canoe moreevenly. And I like that. I
(32:58):
like that a lot we have.We don't have a person that has come
in yet and said I don't likethis better than rights and so that's it.
And you know we were talking aboutthat. It's so hair where a
company who does products to less,so it's so impressive. Everything you guys
do is fu less. That's that'sour goal is. You know what,
(33:21):
It's difficult enough making things here inthe United States because both companies manufacture here.
We hire great Americans to build theseproducts. And when you do that,
stick to your lane, stick tothat premium product. People will invest
in it. And I say invest, they don't buy it. They invest
in it from a long term andjust buy once and then you're done.
(33:42):
But buy the best the first time, and you know our stabilizers. You
know, the big rage now iskayak and canoe fishing tournaments and derbys and
people fishing, but people are afraidof flipping over. Well, we have
the We are the original canoe andkayak stabilizing company, and I saw that
they are the greatest and people arefishing tournaments with them. We had somebody
(34:05):
send us pictures recently. They gotthe biggest fish. They didn't win the
tournament, but they got the biggestfish in the tournament. So they want
a prize for that. And theywere using our stabilizers during that tournament to
make it really fun. Gotta makeyou brod, you know, it's funny
before I want to talk about thisfor a second. But you're bye good.
My grandfather had a saying bye goodbye once and I like that and
(34:27):
you stand by it. I lovethat. Listen. We got some video
that from from your factory. Wehad the personal tour today and thank you
very much for that again, butwe got some video of your factory and
the store. So let's take alook at that now. I love it
(37:22):
is. Everything's so impressive. Thankyou Tom. Specifically, in your words,
what would you say sets to luthPacks products apart from from competitors quality.
First of all, it's all aboutquality, and I'll put our quality
up against anybody, but also madewith traditional the traditional way, with traditional
(37:45):
materials, and that's just very important. Um. And so a lot of
people are trying to be everything toeveryone, and we're on purpose not trying
to be everything to everyone. Stickto the stick to who you are and
be proud of who you are andwe are. And you you saw that
(38:05):
firsthand touring and meeting a lot ofour people today. I'm gonna before we
go here, I'm gonna see whydo we have We've got some photographs there
from from the Spring Creek out Fitters. Can we pull those up? Take
a look at those? Here wego. So there's a stand up paddleboard
stabilizer kit and um, we're actuallyselling those two a lot of people who
(38:30):
do stand up yoga on paddleboards.Uh and uh that's cool. You're not
going to tip over? Like thisis the kind I need because yeah,
I suck at this. I needthose or a kayaks we have to stand
up paddleboard So those are we doso well on that and that's that's a
(38:50):
market we're so strong and is forthe stand up paddle boards, the kayaks
and the canoes. Is the stabilizerkits those arms move in and out the
receiver and the center is universal,so it can be used for many different
items that we manufacture. It's agreat product and just the highest of quality.
I haven't seen that. I loveida. What is it? Strap
on? Is that? What thatactually on? A strap goes under the
(39:15):
stand up paddle board a SUP andthen a strap goes on the the bottom
around the bottom to hold it on. On the kayak and the canoe version,
it doesn't have a strap and itdoesn't have suction cups. They're attached.
They're clamped right to it. Didyour son Grant come up with this
designer? Did you? That wasthere before we got there? Okay,
(39:35):
but he's doing a whale of ajob selling a lot of them. So
it's a lot of fun. Andif you call him he can pretty much
rattle off. If they said,you know what size do I need?
And he asks what canoe do youhave? And they say, I have
this canoe and he goes, here'sthe size, here's one. He has
them all memorized, so very veryfun. That's what I need in any
(39:57):
ways, that's our our portage cartright there, and you can portage kayaks
stand up panel boards or canoes andsmall boats. There's two different versions,
a sixteen inch version which is heavierduty, which you see there, and
a small or twelve inch version forlighter equipment. Last summer I did borrow
one to a friend of mine andhe was actually portaging boats into a Canadian
(40:22):
lake, doing kind of a reverseportage, and he was actually putting boats
on top of it and port portagingboats across. So this is quite sturdy.
It's very sturdy. Everything we dois very sturdy. And it's built
there's no axle on it, soto break it down, it actually folds
up like airplane wheels coming in,so it gets very small. So if
(40:42):
you look, there's no axle onit. Just a great design and very
very tough and robust. A lotof people down in the South who may
live a few blocks from the oceanand have kayaks, have these. They
strapped the kayak on and just grabbedthe front of the kayak, walked down
to the ocean, strapped that ontop of the kayak and be very stable.
Yeah, they strap it right ontop, but it folds all up
(41:06):
on it. But I mean it'scompact and very stoble like that for sure.
Yeah. Sure. So a lotof really cool and a lot of
thought and engineering goes into each productto make sure that it's really meeting the
need of the customer. And wedo that with all of our products and
go through a lot of prototyping.I can tell you it doesn't come out
perfect the first time. I don'tthink we've had that yet or said,
(41:28):
oh we hit it, we hita home run the first time. A
lot of prototyping, a lot oftime, and a lot of work goes
into making the products as awesome asthey really are. We're very probable.
There's guys fly fishing in a canoewith the stabilizers. Again, you look
at that. I mean, whendo you stand up in a canoe?
Right? We were all told don'tstand up a canoe. But now with
(41:51):
all these fishing derbys and tournaments andeverything going on, people are just loving
them because there's the stability you haveand you put them why I'd like to
have it on that canoe right thereon the screen, and these guys can
cast away. They're fly fishing,so there's a lot of movement going on
with no issues of tipping over andgetting wet in the drink. So there
(42:13):
is like a I do want tosay this a buoyancy rating or something of
how much the paddler waves or thefitness case of fishermen, or how does
that or different floats or how doesthat work. We only have one style
afloat which is adequate for any ofthem. We do have a buoyancy rating
on them. That's above my paygrade to remember what the buoyancy rating is.
(42:36):
But if you call Spring Creek orgo on their website or or get
a hold of them on social media, they'll answer the questions for you on
what is the stability rating. Ican tell you that we I'm not saying
you can't flip a kayak or acanoe in them, but I can tell
you I tried. But it's witha boat motor on it. Two guys
sitting on the gunnal of a canoe, our backsides were getting wet, and
(42:59):
we got that that stabilizer under thewater, and then we got a four
horse motor going as fast as itcould and turned it and tried to foot
the canoe. We were not ableto. I'm not saying you could,
but it sure adds a lot ofstability. And that's what it's all about
they are not a PFD. Peopleneed to wear their PFDs and have their
PFD. If they are not aPFD, they are for stabilizing your canoe
(43:25):
right there. See about that isthe canoe seat, the portage yoke.
And you can see it in bothways of using it here. The first,
the top one is the seat andso you just pull the pads to
the inside. And then when youpop it out and flip the whole seat
over, so the metal part ofit the aluminum part, and then you
(43:45):
pull those apart. You stick yourhead through the center and it is I
am here to tell you the mostcomfortable portage. And you will ever do.
You won't go back to the oldwood ones digging in the back of
your neck or the real thin thethin ones that hit your shoulder that you
were talking about that give your kindof pressure points on your shoulder. Once
(44:07):
you've yet this yoke, you willnot go back that. I promise you,
very proud of it. First productthe company was founded upon. Ted
founded it upon this in nineteen eightyfive. Yep, excellent, and the
center seat there and spring creeks givingsome love to Duloof back there with some
(44:30):
thwart bag and some canoe packs.But that center seat is called a drop
in seat, and we sell thoseby the thousands. That seat goes in
and out of that canoe in literallya couple of seconds, and you can
take your whole family. There's familiesthat have the front seat for mom,
two middle seats for the kids,the stern seat for the father, and
they can still get out on thewater and the kids aren't sitting on the
(44:52):
wet floor of the canoe. Allof that. That drop in seat goes
in in seconds, and they expandin and out, so they will virtually
fit every size canoe there is.That's nice. That is the the canoe
(45:12):
storege racks, which that's on theexternal of a garage. You can put
them on the internal. The beautifulthing on that is that they fold up
so in the canoes off it,you won't bang your head on it because
they do fold up against I thinkthey maybe did that for me. There's
the tough camp saw bottom line.We talked about it best camps on the
(45:35):
market. It's why we got involvedin Spring Creek. And you can see
he's cutting some nice sized wood there, and you can cut even bigger three
sizes twenty one twenty thirty sauce.The the motor mount h We have two
different styles of that. That's theone on the stern of the canoe.
(45:57):
We also have one that goes intothe universal receiver where you can put them
a motor on there. A lotof people were calling us saying that the
wooden part that you mount the motoron would after being out in the elements
and being wet and dry, wetand dry wood crack and follow apart.
After a few years we did goto Pauli on it to get away from
that very heavy duty. There's thetruck racks right there. Um, kayaks,
(46:25):
canoes, stand up paddleboards. Theywill fit a Dodge, a Chevy,
a FOURD. They will fit youroldest truck like you did CWU from
a Dodge to a Chevy to aGMC and the contractors as well. All
(46:45):
right, well, it was nicethanks um. Where can people go to
follow you and learn more about theluthpac. The luthpack is the luthpac dot
com or at the luth back onevery social medium that there is out there.
And spring Creek is spring Creek dotcom or at spring Creek on the
(47:08):
social medium so very easy to follow. Yeah, absolutely well, tell listen
to Thank you so much for havingus here in the luth I mean,
it's been a pleasure. Thank you. Wonderful man, wonderful host, all
that kind of great stuff. Sowe had such a great time. Thank
you very much for those days.Thanks you're welcome, but thank you so
much for coming. It's it's beena great couple of days together. Yeah,
(47:30):
like yes, for sure, I'mnot leaving it. Well, don't
blame you. We'd also like tothank each of our sponsors for bringing you
to night's show. Rutabaga, PatosParts kept ground views and that luth Pack.
Be sure to tune in for nextweek's episode Wing Foil and I thank
(47:52):
you Foil in Italy with our specialguest Alessandro Tamassi. Until then, from
a Mr Zaki, this is CWguests, Thanks for tuning in to Outdoors
People. See you next week.Chim