September 8, 2025 • 14 mins
Developing partnerships with companies that sell to the same customers as you do is a powerful tool.
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Positively Pipeman is a Motivational, Business, Marketing, Empowerment & Inspirational segment of The Adventures of Pipeman Radio Show (#pipemanradio).
Positively Pipeman features international authors, speakers, trainers, & coaches here to help you in business & personal life with motivation, empowerment, inspiration, self-help, relationships, goal setting, belief, mindset, marketing, sales, and a journey to success, freedom, and happiness!
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Click Here to Subscribe to Positively Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Positively Pipeman is a Motivational, Business, Marketing, Empowerment & Inspirational segment of The Adventures of Pipeman Radio Show (#pipemanradio).
Positively Pipeman features international authors, speakers, trainers, & coaches here to help you in business & personal life with motivation, empowerment, inspiration, self-help, relationships, goal setting, belief, mindset, marketing, sales, and a journey to success, freedom, and happiness!
Positively Pipeman Podcasts are heard on Pipeman Radio, Talk 4 Media, Talk 4 Podcasting, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcast, and over 100 other podcast outlets where you listen to Podcasts. The following are the different podcasts to check out and subscribe to:
•The Adventures of Pipeman
•Pipeman Radio
•Pipeman in the Pit
•Positively Pipeman
Click Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!
Follow @pipemanradio on all socials & Pipeman Radio Requests & Info at www.linktr.ee/pipemanradio
Stream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV.
Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hi, you love done to the censure.
Speaker 2 (00:09):
Fore wow for you your.
Speaker 3 (00:19):
Yo. It's the pipe Man and I'm back for Motivational
Monday and positively. Pipe Man here on the Adventures of
pipe Man with our expert guest on today's segment. Let's
welcome Michael Barbarita. How are you, Dan, I'm doing great.
(00:41):
I'm doing great. I understand we're going to talk about
some strategic partnerships and joint ventures today and we kind
of almost have that and that because you're a consistent
guest on the Adventures of Pipe Man and giving people
the amazing powerful business strategies that you have in your
book and that you share with your business. Next step
(01:03):
CFO excellent.
Speaker 2 (01:04):
Yes, so yeah, sure so.
Speaker 1 (01:08):
Changing partnerships and joint ventures is a highly neglected area
because people have a tendency to be embarrassed about asking
about how to form partnerships, and if they actually do
ask on how it go about to form partnerships, it fizzles.
Speaker 3 (01:28):
Uh.
Speaker 1 (01:29):
Many times they'll say, you know, we'd be we'd be
great working together and doing this type of thing, and
and it and it stops basically right there. And the
key to really developing these relationships is to have frequent
meetings and have both people being committed to doing something
that moves the partnership forward. Uh, that's where the missing
(01:52):
that's the missing link in a lot of these because
normally it's just conversation and sometimes even both sides get
excited about it, but it still buzzles out there because
you know, no one wants to actually do the work
or take the initiative to jot down what needs to
(02:13):
happen for that.
Speaker 2 (02:14):
Partnership to really materialize.
Speaker 1 (02:17):
And a lot of people also find it difficult to
recognize who would be a strategic partner. And one of
the best ways to do it is who who purchases
your product before and then who purchased your product after.
That's that's the best way to formulate who in fact
(02:38):
could be a strategic partner. But also you know generally
who sells to the best, who sells to the same customers.
For example, in my business, CPAs sell to the same
customers that I sell to. Now, CPAs for the most part,
do taxes and look at things from in a historical perspective.
(03:00):
We're a CFO and a strategic implementation specialist. Like we are,
we are forward looking and we help implement strategy and
and those strategies some of the strategies the CPA certainly
knows about, but does it really show the business own
to how to implement. See, there's a big difference between
(03:25):
learning and implementation.
Speaker 2 (03:29):
You know, Google can give you all the learning and AI.
Speaker 1 (03:32):
You'll you'll know everything you can do. You can find
anything there in terms of learning, it's it's actually implementing
the strategies or you know, and implementing these things to
to be able to progress your business.
Speaker 2 (03:46):
And that's really the key.
Speaker 1 (03:48):
And with strategic partnerships and joint ventures, what we suggest
to our clients who we because we feel strongly in
the development of them and the implementation of them, is
that they take the lead in coming up with the
plan and giving up the responsibility between themselves and the
(04:08):
new and their partner, because if the partner doesn't get
involved in it, and if one side does all the work,
it fizzles again, it fizzles again. So when both sides
are doing the work and both sides are invested, it's
it works. It works, It works really really well because
you sell it to the same base. You're doing different products,
(04:31):
but you sell it to the same base. Yeah, and
it really works extremely well.
Speaker 3 (04:37):
I think some people also are hesitant to do it
because they like hold on to their business like with
a very protective hold, and they're worried about these people
that they're partnering with are going to be, you know, competition,
but as you explain, they're not competition. They're not going
(04:58):
after the same dollar as they're not going selling the
same services or products, but they are selling complementary or
related that. You know, these clients they're going to use
that type of person anyway in addition to you, so
it might as well be a joint venture or partnership,
(05:19):
so it makes it easier on them on you, and
everybody wins, right.
Speaker 1 (05:25):
And you know, like in my business, a CPA is
perfect because number one, you know, we're definitely working with
the same customer at our client and so when there's
problems from a tax standpoint, I go right to that
CPA and we work. Sometimes we're on the same meeting.
(05:47):
Many times we're on the same meeting with them. You know,
I'm explaining where the business is from a from a
forecasting and strategical standpoint, and they're telling and they're telling
us what types of tax strategies that should think about
as we move forward, and it's all forward and that
pot is forward looking with the tax planning, you know,
getting the CPA involved the tax planning, so that works,
(06:10):
That really works famously. And you know, the other thing
that's happening in the marketplace Dean is with CPAs is
that the average age of a CPA is pretty old
right now, and this new generation is not majoring in
accounting in college anymore because the hours are bad, okay,
(06:32):
and and this generation does what to work a lots
and being a CPA. As you know, during the tax season,
the tax season is longer than just a you know, March, February,
March and April extensions that goes into July, August, September, October,
(06:52):
you know, for for tax preparation. So it's a more
significant period of time than just those and so the
hours become real difficult. And because of that, there's less
people that are getting it's a tax preparation. And so
there's a prediction out there that seventy five percent of
(07:15):
the CPA firms that are out there right now will
be gone at level.
Speaker 3 (07:20):
I believe that wholeheartedly, and I'll tell you why. Because
I majored in accounting originally when I in pre med
in college, and then I changed the business because the
accounting was way too narrow. But also while I was
going to college, I was a financial planner, and I
(07:43):
remember so clearly going on a client meeting with a
CPA to do a financial needs analysis of their portfolio,
and I was like, Oh, why am I doing an account
I make more money than this guy and he's been
(08:03):
doing it for ten years and I'm still in college,
And so that really changed my mind. For my generation,
you know, it's like it's a It's like you said,
it's long hours, it's a lot of work, it can
be boring work, and the pay isn't as much as
people would think. And that CPA exam is the hardest
exam you could probably probably take, you know, like between that,
(08:28):
the CFP and the BAR, those are the top three
hardest exams you can absolutely And it's funny because I
was CFP and you learned a lot of the counting
principles in CFP. And I even saw CPAs fail the
CFP the first time that the final exam, which a
(08:50):
lot of people do, and it just made me open
my eyes at hey, exactly what you're talking about now,
I think there's somebody that could be in the business
and doesn't have to just be a tax repairer or CPA.
Speaker 2 (09:06):
Right right.
Speaker 1 (09:07):
You know a lot of the CPAs now going into
tax planning only, which is helping them in terms of
ours and helping them in terms of even revenue per client.
So because tax the historical nature of the CPA is
hurt in the industry. Okay, where you know the CFO
(09:31):
or tax planner even is future?
Speaker 2 (09:35):
Yeah, what you know, it's it's forward looking.
Speaker 3 (09:38):
That's fine. You should say that because one of the
segments in CFP is tax planning. So I used to
partner with CPAs because they were a great center of
influence and cpa is always wanted to get involved in
the investment side, but they weren't licensed to do so,
nor did they understand it. So that's why they would
partner with people like me.
Speaker 2 (10:00):
Interesting.
Speaker 1 (10:01):
Yeah, and so a quick example of of of a
strategic partnership that has a long chain is something like
I call it the wedding mafia.
Speaker 2 (10:11):
You know, you have the jeweler.
Speaker 1 (10:15):
You know, you have the jeweler, then you have the
banquet you have the person who sings at the church.
You have the reception GJ you know their actual reception place.
Uh the honeymoon. Uh. So you could just it just it.
That's just perfect because there's referrals up and down the
(10:37):
line all the time and that works incredibly well. But
but but putting that together takes time and effort and
energy from everyone in the chain.
Speaker 3 (10:50):
Yeah, totally another example too, like people, it's real estate.
They have partnerships with attorneys, hit with title companies, with
mortgage companies, with you know, it goes, it goes all
the way down the line, everything you would need to
buy a house. So yeah, partnerships and joint ventures just
(11:15):
they're beneficial for everybody.
Speaker 1 (11:17):
Absolutely absolutely, and so and those are my examples. So
you know we're on this podcast now, but there's more
information that can be had, especially what we what we
do with our business with strategic implementation, and we can
show you step by step process on how to We
can give you a step by step roadmap on how
(11:39):
to go about informing these partnerships and they're very productive.
Speaker 2 (11:45):
Oh god.
Speaker 3 (11:46):
And just like driving somewhere, you need a GPS to
know where to go. And that's why they need to
reach out to you because you can provide them that
GPS roadmap. So how do people reach out to you?
How how do they get involved with you that they
could get more information about this and even like check
out your book and even all the other and you
(12:10):
have something special to offer them too, so let's tell
them about.
Speaker 1 (12:13):
That, right, Yeah, So you could go to NeXTSTEP CFO
dot net. You could download our book for free. It's
our contribution to the business world. All of our strategies
are in the book, both business strategies and financial strategies.
But we'd love to do a book interview because what
we do is because business is always changing, and we
(12:35):
update our book every year or so and so with
different things that are happening in the economy, like now
tariff's you know, interest rates, we don't know if they're
going down. They get pressure to come down, but we
don't know. With all this uncertainty, we like to keep
our book updated and we know our strategies work. We
just like some industry information to prove what we already know.
(12:59):
And so when we interview people, we interview it from
an industry perspective. We asked them, it's real great it's
real quick. It's sixty minutes on zoom. I present strategies
for that book, and then we asked the interviewee, the
business owner, if the strategy was to be implemented in
your industry, what would the impact be? And then I
(13:20):
document it for the book. And that's it, and you
can go to NeXTSTEP CFO dot net, forward slash contact,
fill out the contact forman in the message section put
the words book interview, be happy to contact you.
Speaker 2 (13:32):
We could get it scheduled nice.
Speaker 3 (13:36):
Well. Once again your wealth of information here on Positively
Pipeman segment of the Adventures of pipe Man here on
W four CY Radio. And I urge our listeners to
reach out to you because you can help them in
so many different ways, not just this subject. So thanks
Michael Barbarita for being here, and thanks for being on
(13:56):
the Adventures a Pipeman.
Speaker 2 (13:58):
Thank you for having me.
Speaker 3 (13:59):
Jane, thank you for listening to the Adventures of Papemin
iw CUI Radio.
Hi, you love done to the censure.
Speaker 2 (00:09):
Fore wow for you your.
Speaker 3 (00:19):
Yo. It's the pipe Man and I'm back for Motivational
Monday and positively. Pipe Man here on the Adventures of
pipe Man with our expert guest on today's segment. Let's
welcome Michael Barbarita. How are you, Dan, I'm doing great.
(00:41):
I'm doing great. I understand we're going to talk about
some strategic partnerships and joint ventures today and we kind
of almost have that and that because you're a consistent
guest on the Adventures of Pipe Man and giving people
the amazing powerful business strategies that you have in your
book and that you share with your business. Next step
(01:03):
CFO excellent.
Speaker 2 (01:04):
Yes, so yeah, sure so.
Speaker 1 (01:08):
Changing partnerships and joint ventures is a highly neglected area
because people have a tendency to be embarrassed about asking
about how to form partnerships, and if they actually do
ask on how it go about to form partnerships, it fizzles.
Speaker 3 (01:28):
Uh.
Speaker 1 (01:29):
Many times they'll say, you know, we'd be we'd be
great working together and doing this type of thing, and
and it and it stops basically right there. And the
key to really developing these relationships is to have frequent
meetings and have both people being committed to doing something
that moves the partnership forward. Uh, that's where the missing
(01:52):
that's the missing link in a lot of these because
normally it's just conversation and sometimes even both sides get
excited about it, but it still buzzles out there because
you know, no one wants to actually do the work
or take the initiative to jot down what needs to
(02:13):
happen for that.
Speaker 2 (02:14):
Partnership to really materialize.
Speaker 1 (02:17):
And a lot of people also find it difficult to
recognize who would be a strategic partner. And one of
the best ways to do it is who who purchases
your product before and then who purchased your product after.
That's that's the best way to formulate who in fact
(02:38):
could be a strategic partner. But also you know generally
who sells to the best, who sells to the same customers.
For example, in my business, CPAs sell to the same
customers that I sell to. Now, CPAs for the most part,
do taxes and look at things from in a historical perspective.
(03:00):
We're a CFO and a strategic implementation specialist. Like we are,
we are forward looking and we help implement strategy and
and those strategies some of the strategies the CPA certainly
knows about, but does it really show the business own
to how to implement. See, there's a big difference between
(03:25):
learning and implementation.
Speaker 2 (03:29):
You know, Google can give you all the learning and AI.
Speaker 1 (03:32):
You'll you'll know everything you can do. You can find
anything there in terms of learning, it's it's actually implementing
the strategies or you know, and implementing these things to
to be able to progress your business.
Speaker 2 (03:46):
And that's really the key.
Speaker 1 (03:48):
And with strategic partnerships and joint ventures, what we suggest
to our clients who we because we feel strongly in
the development of them and the implementation of them, is
that they take the lead in coming up with the
plan and giving up the responsibility between themselves and the
(04:08):
new and their partner, because if the partner doesn't get
involved in it, and if one side does all the work,
it fizzles again, it fizzles again. So when both sides
are doing the work and both sides are invested, it's
it works. It works, It works really really well because
you sell it to the same base. You're doing different products,
(04:31):
but you sell it to the same base. Yeah, and
it really works extremely well.
Speaker 3 (04:37):
I think some people also are hesitant to do it
because they like hold on to their business like with
a very protective hold, and they're worried about these people
that they're partnering with are going to be, you know, competition,
but as you explain, they're not competition. They're not going
(04:58):
after the same dollar as they're not going selling the
same services or products, but they are selling complementary or
related that. You know, these clients they're going to use
that type of person anyway in addition to you, so
it might as well be a joint venture or partnership,
(05:19):
so it makes it easier on them on you, and
everybody wins, right.
Speaker 1 (05:25):
And you know, like in my business, a CPA is
perfect because number one, you know, we're definitely working with
the same customer at our client and so when there's
problems from a tax standpoint, I go right to that
CPA and we work. Sometimes we're on the same meeting.
(05:47):
Many times we're on the same meeting with them. You know,
I'm explaining where the business is from a from a
forecasting and strategical standpoint, and they're telling and they're telling
us what types of tax strategies that should think about
as we move forward, and it's all forward and that
pot is forward looking with the tax planning, you know,
getting the CPA involved the tax planning, so that works,
(06:10):
That really works famously. And you know, the other thing
that's happening in the marketplace Dean is with CPAs is
that the average age of a CPA is pretty old
right now, and this new generation is not majoring in
accounting in college anymore because the hours are bad, okay,
(06:32):
and and this generation does what to work a lots
and being a CPA. As you know, during the tax season,
the tax season is longer than just a you know, March, February,
March and April extensions that goes into July, August, September, October,
(06:52):
you know, for for tax preparation. So it's a more
significant period of time than just those and so the
hours become real difficult. And because of that, there's less
people that are getting it's a tax preparation. And so
there's a prediction out there that seventy five percent of
(07:15):
the CPA firms that are out there right now will
be gone at level.
Speaker 3 (07:20):
I believe that wholeheartedly, and I'll tell you why. Because
I majored in accounting originally when I in pre med
in college, and then I changed the business because the
accounting was way too narrow. But also while I was
going to college, I was a financial planner, and I
(07:43):
remember so clearly going on a client meeting with a
CPA to do a financial needs analysis of their portfolio,
and I was like, Oh, why am I doing an account
I make more money than this guy and he's been
(08:03):
doing it for ten years and I'm still in college,
And so that really changed my mind. For my generation,
you know, it's like it's a It's like you said,
it's long hours, it's a lot of work, it can
be boring work, and the pay isn't as much as
people would think. And that CPA exam is the hardest
exam you could probably probably take, you know, like between that,
(08:28):
the CFP and the BAR, those are the top three
hardest exams you can absolutely And it's funny because I
was CFP and you learned a lot of the counting
principles in CFP. And I even saw CPAs fail the
CFP the first time that the final exam, which a
(08:50):
lot of people do, and it just made me open
my eyes at hey, exactly what you're talking about now,
I think there's somebody that could be in the business
and doesn't have to just be a tax repairer or CPA.
Speaker 2 (09:06):
Right right.
Speaker 1 (09:07):
You know a lot of the CPAs now going into
tax planning only, which is helping them in terms of
ours and helping them in terms of even revenue per client.
So because tax the historical nature of the CPA is
hurt in the industry. Okay, where you know the CFO
(09:31):
or tax planner even is future?
Speaker 2 (09:35):
Yeah, what you know, it's it's forward looking.
Speaker 3 (09:38):
That's fine. You should say that because one of the
segments in CFP is tax planning. So I used to
partner with CPAs because they were a great center of
influence and cpa is always wanted to get involved in
the investment side, but they weren't licensed to do so,
nor did they understand it. So that's why they would
partner with people like me.
Speaker 2 (10:00):
Interesting.
Speaker 1 (10:01):
Yeah, and so a quick example of of of a
strategic partnership that has a long chain is something like
I call it the wedding mafia.
Speaker 2 (10:11):
You know, you have the jeweler.
Speaker 1 (10:15):
You know, you have the jeweler, then you have the
banquet you have the person who sings at the church.
You have the reception GJ you know their actual reception place.
Uh the honeymoon. Uh. So you could just it just it.
That's just perfect because there's referrals up and down the
(10:37):
line all the time and that works incredibly well. But
but but putting that together takes time and effort and
energy from everyone in the chain.
Speaker 3 (10:50):
Yeah, totally another example too, like people, it's real estate.
They have partnerships with attorneys, hit with title companies, with
mortgage companies, with you know, it goes, it goes all
the way down the line, everything you would need to
buy a house. So yeah, partnerships and joint ventures just
(11:15):
they're beneficial for everybody.
Speaker 1 (11:17):
Absolutely absolutely, and so and those are my examples. So
you know we're on this podcast now, but there's more
information that can be had, especially what we what we
do with our business with strategic implementation, and we can
show you step by step process on how to We
can give you a step by step roadmap on how
(11:39):
to go about informing these partnerships and they're very productive.
Speaker 2 (11:45):
Oh god.
Speaker 3 (11:46):
And just like driving somewhere, you need a GPS to
know where to go. And that's why they need to
reach out to you because you can provide them that
GPS roadmap. So how do people reach out to you?
How how do they get involved with you that they
could get more information about this and even like check
out your book and even all the other and you
(12:10):
have something special to offer them too, so let's tell
them about.
Speaker 1 (12:13):
That, right, Yeah, So you could go to NeXTSTEP CFO
dot net. You could download our book for free. It's
our contribution to the business world. All of our strategies
are in the book, both business strategies and financial strategies.
But we'd love to do a book interview because what
we do is because business is always changing, and we
(12:35):
update our book every year or so and so with
different things that are happening in the economy, like now
tariff's you know, interest rates, we don't know if they're
going down. They get pressure to come down, but we
don't know. With all this uncertainty, we like to keep
our book updated and we know our strategies work. We
just like some industry information to prove what we already know.
(12:59):
And so when we interview people, we interview it from
an industry perspective. We asked them, it's real great it's
real quick. It's sixty minutes on zoom. I present strategies
for that book, and then we asked the interviewee, the
business owner, if the strategy was to be implemented in
your industry, what would the impact be? And then I
(13:20):
document it for the book. And that's it, and you
can go to NeXTSTEP CFO dot net, forward slash contact,
fill out the contact forman in the message section put
the words book interview, be happy to contact you.
Speaker 2 (13:32):
We could get it scheduled nice.
Speaker 3 (13:36):
Well. Once again your wealth of information here on Positively
Pipeman segment of the Adventures of pipe Man here on
W four CY Radio. And I urge our listeners to
reach out to you because you can help them in
so many different ways, not just this subject. So thanks
Michael Barbarita for being here, and thanks for being on
(13:56):
the Adventures a Pipeman.
Speaker 2 (13:58):
Thank you for having me.
Speaker 3 (13:59):
Jane, thank you for listening to the Adventures of Papemin
iw CUI Radio.
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