June 12, 2023 • 51 mins
Join Dr. Lewis in a conversation with Sidney Wormsby, Business Growth, and Improvement Coach. Mr. Wormsby is an experienced business executive with demonstrated success in developing and implementing strategic solutions that integrate all business functions for solving complex and high-impact situations. In addition to owning and leading his own organization for almost a decade, he has held significant roles for some of the top Fortune 100 companies.
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Success 4 Women is broadcast live Thursdays at 2PM ET.
Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).
Success 4 Women Radio Show is broadcast on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).
Success 4 Women Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
Become a supporter of this podcast: https://www.spreaker.com/podcast/success-4-women--3126970/support.
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(00:00):
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or comments should be directed to thoseshow hosts. Thank you for choosing W
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four w N Radio. I gotthe of time and then and did you
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know women represent just three percent ofFortune five hundred CEOs and less than fifteen
percent of corporate executives at top companiesworldwide. Have you wondered what the secrets
are to getting into the top ranks, whether in the private or public sector?
Do you want to figure out howto stop being held back in your
(01:18):
career? Are passed over for promotion, then you're in the right place.
Hi, I'm doctor Madeloni and lewispresident and CEO of the Executive Women's Success
Institute. I have decades of experiencein the military, the federal government,
and corporate America. And my missionis to help women succeed and tap into
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their full potential. I want toreach a million plus women around the world
to become the leaders they are meantto be. So if you want to
move into a management or executive levelposition, or maybe you're a female veteran
transitioning out of the military into businessentrepreneurship, then reach out to the Executive
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Women's Success Institute at three zero onesix ninety three three two eight four.
Let us get you on the fasttrack to success. Well, hello,
(02:23):
and welcome to the Success for Women'sShow, where you can view us on
Talk for TV and listen to uson the Women for Women Network. I
am doctor Madeline Anne Lewis your host, and my mission is to help women
accelerate the path to success. Well, today we're going to be talking about
(02:46):
Blueprint for Success and my guest isSydney Warmsby. Let me just tell you
a little bit about Sydney Warmsby.He is an experienced business executive with demonstrated
success in developing and implementing strategic solutionsthat integrate all functions of business for solving
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complex and high impact situations. Inaddition to owning and leading his own organization
for almost a decade. He hasheld significant roles for some of the top
Fortune one hundred companies, including globalproduct management and business development for J.
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P. Morgan Chase investor Services,leadership in one of PepsiCo's retail restaurant business
units, leadership of a retail bankingbusiness unit for City Group, and plant
management for Eastman Kodak's office equipment division. Throughout his career, he has displayed
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an ability to establish compelling visions,set clear objectives, and inspire staff that
has resulted in high levels of performance. I would like to bring to our
viewers and our listeners mister Sidney Warmsby. Good afternoon, Wow, welcome to
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the show. Is such a pleasureto have you here, just to have
you share some of your success nuggetsand some of the things that you've been
doing. But before we get started, I always give the standard bio on
my guests, but then we'd liketo ask the guests to tell us.
(04:41):
So you tell us what you wantus to know about Sydney Warmsby. Well,
I think the thing that I likefolks to know and understand is one
I'm the prototypical generalist. I havemaybe one of the most diverse, UM
and deep backgrounds in all the functionsof business and all the different kinds of
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industries, and that has served mewell. But it was also my interest
in having that kind of diverse background. So whether it was um, you
know, some of the corporate youknow experiences that I had that you mentioned
with the PepsiCo's, the city groups, the JP Morgan chases, international papers,
et cetera. Or whether it wasthe entrepreneurial you know, having my
own restaurant group, UM and youknow, I owned an operated fifteen UM
(05:28):
location restaurant group. UH. Andum my was also an adjunct professor so
teaching in you know, College ofBusiness for one of the Uney school City
of City University of New York systemschools. So you know, based on
all that, I come at itfrom a variety of perspectives. I understand
it from UM how each of thefunctions are integrated. Uh. And through
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my career also had that diversity ofexperience from engineering, UM and operations and
manufacturing local ops, global ops,in product development in h you know,
product management and business management. Soall of that really just helped me understand
how things connect and work together andwhat really gets me passionate about business.
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You know, that's how everything relatesyou to one another. Wow, So
tell us about your business and whatservices you actually do provide. Okay,
So I'm a business growth and improvementguide and I use the phrase guide because
I'm more hands on than the typicalcoach. I'm not just about giving you
(06:36):
ideas, recommendations, or suggestions.I also assist in the implementation. Uh.
And what I focus on or youknow, the five key areas where
all growth comes from in all businesses. I don't care whether you're talking about
a PepsiCo or a JP Morgan Chase, or if you're talking about acting chemical
company, or whether you're talking aboutyou know, the mom and pop store
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in the neighborhood. Growth only comesfrom five categories of activity, and I
get CEOs and founders business owners tofocus on those things um to drive you
know, the growth for their business. So that's what I do, any
industry, any level of business,any phase of that business. So startups
turnarounds those who have kind of feltlike a plateaued but want to expand and
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don't know how, or try toexpand and maybe it didn't work out the
way that they thought it would orhope that it would. Um, I
work with those folks on you know, implementing, identifying and implementing those strategies
that will take them to the nextlevel. Well, well, what made
you what made you decide to evenstart your own business or to go into
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business? Was it just um seeinglike you said, how things, how
businesses and everything relate, or howit worked the inner functions? What made
you want to start your own business? Well, you know it's it's it's
always funny to me now, Um, I always knew that I wanted to
run stuff. Okay, even inhigh school, I knew I wanted to
run stuff. Um, I wantedto be the person you know that was,
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you know, being able to makethe decisions, et cetera. I
was always the captain on all ofyou know, the teams that today.
So I like that. But Ifound out that I got that from um
my family, all of my youknow, aunt, uncles, my dad
after he left the military, allhad um you know, entrepreneurial spirits,
owned businesses, you know, etcetera, et ce. So I always knew
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I wanted that. M I didn'tcare if I did it for someone else.
Now exactly or if I was doingit on my own. But I
then took on all of those kindsof roles throughout my career when I was
working with corporate that would allow meto build a skill or develop a skill,
put a tool in my toolbox thatwould ultimately let me run stuff,
and just got to a point,UM where I decided I wanted to do
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it on my own. I wastired of some of the restrictions and inhibitions
you know that you get in acorporate you know environment. Wanted to test
those things you know for myself,UM And so I went off on my
own. But I also wanted toWhy I got involved in the coaching,
consulting, guiding, you know,business advisory business for small business owners is
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I wanted to give back to thosewho um didn't have access to maybe to
the kinds of people that had myskill set, you know, resources,
abilities, etc. So that theycould learn how to grow and build their
businesses as well. So it wasa it was a a progressive um place.
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But I knew from the beginning Iwanted to do something like that.
I just didn't know exactly what NowIn all your um you know, being
in business, all your years ofexperience being in business, helping other uh
startups, helping other businesses, andgoing in consulting. Do you find that
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uh you get more? Um?Are you give more advice I should say
to women business owners? Or doyou work more with men businesses? Or
do you see that uh? Areyou don't see as many women trying to
start businesses as men? Oh?No, no, no, UM,
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They're probably more women starting businesses thanmen starting businesses. Uh. My focus
is intentional, um, and it'son women and minority owned businesses. UM.
So that's who I market two andfour. I you know, have
clients that are across the spectrum.UM. But my you know, my
passion commitment um, and why Igot in this was to help those again
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who didn't always have access to folkswith my kind of background, skills and
experiences. UM. And you know, often from you know, marginalized communities,
whether that's you know, uh,you know, people of color,
mynorities or women. UM, youknow, they don't always have you know,
the access, um you know tofolks you know who might be able
to help them or who who arewilling to help them get to that level.
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But clearly women are starting businesses ata much higher rate UM per capital
per population than men are. Wow. Um. One of the things I
also wanted to ask you, Inoticed when I was looking at some of
your material and just kind of lookingat your website and everything, you uh
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you help people find uh not onlyresources but also cash and funding. Is
that correct? Because I think Isaw somewhere you said you could help them
to get like a hundred thousand dollarsand uh such a limited amount of time.
So is this helping them by puttingthem through some type of training or
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do you just direct them to wherethey need to go or how they need
to set themselves up to be ableto get this type of funding. Well,
there's two aspects to that. Sothe the one hundred thousand is about
finding that level of improvement, UM, that amount of improvement in their business,
um, you know, in aninitial consultation basically within forty five minutes.
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But to answer your question about youknow, do I get involved in
helping businesses access capital and finding Yes, absolutely, UM. I look at
all aspects of growth and how Ican help somebody, um grow their business.
In most cases, it's um,it's not necessary to the level.
You know, most people think toyou know, have new funding, et
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cetera. There are ways that youcan alternative you know sources, even through
internal growth et cetera, organic growth. But I do help folks identify grants,
loans, lenders, and I workwith um you know, lenders or
funding companies and organizations to help umuh, you know, help place people
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who are in need of capital.Uh, you know, for new equipment
or for new systems, or formarketing programs or whatever you know might be
the true need you know, fortheir business business. Wow. Now,
what have you found has been thegreatest challenge or or even the greatest opportunities
facing most businesses. Well, whatwe were just talking about there actually probably
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the biggest challenge that I uh seein business. And you know, surveys
and studies you know bear this out. Uh. It's about either cash flow
or access to capital. You know. So most businesses fail, UM.
And most businesses that fail fail becauseof cash flow problems. UM. Not
the revenue that's coming in, butthe amount of cash that's left at the
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end and when it's needed for thenext activity. UM. And so that's
the biggest challenge, and especially forsmall businesses. UH, this the the
cousins of that. UM is reallyaccess to capital UM, meaning that when
they want to grow UM or wantto do to us something that's going to
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take them to the next step,UM funding isn't usually there. And I
know from when I worked with UMyou know, some of the big UM
lenders and financial companies UM. Youknow, often you know, there's a
tendency to you know, only focuson the big folks and only the folks
you know that have a paper youknow kind of UM UH credentials, etc.
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UM, and small businesses get leftout. And so you know,
I help them to identify, yes, who are some of those you know
folks, and that becomes the bigone of their big challenges to say,
I need it, How where canI find it? Who will lend it
to me? UM? And soyou know, we'll talk about things about
how to get ready for that,which is a big issue UM. You
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know, a lot of times peoplearen't doing things that they need to be
doing in advance, and so whenthey are needing and wanting capital, they're
not ready, you know, forthat. And so I tried to talk
with them as well about here arethe things you need to be doing in
advance, here's how you prepare forthat so that you're ready when the when
the request is going to be made. Now, I know that in some
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cases are Let me just ask you, how do what you think of UH
certifications? Do you feel that thesethings are helpful for especially minority owned businesses,
to have certain certifications like the UMsmall Business you know certifications or Minority
Business Certification, Veteran Certification you know, there are all types of different certifications.
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What are your thoughts on that thesuccess of the business more or does
it matter? M it? Well, as I used to tell my kids
when they were growing up, everythingmatters and nothing matters, right UM,
and my kids would always look atme like really that everything nothing UM?
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But meaning this UM. You know, everything matters in the sense that it
can benefit you, you can useit, it's helpful, it's an assist.
Nothing matters in the sense that ifyou don't have it, it's not
the reason why you're not going tobe successful. So there are other ways
to make that happen UM. Butsaying all that, UM certifications are important
for small businesses UM for two reasons. One the credibility piece, So you
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know, you don't have the nameI don't have the name you know,
uh JP Morgan, Chase, UMPrice Waterhouse. So you know, people
don't know me. Uh. Andso if I had certifications, that's just
another way to add credibility, UMyou know, to um help you take
a deeper dive and a longer lookat my capabilities h and what I can
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do to service you. UM.It's not gonna you know, win the
thing all in all, but it'llhelp to you know, get you in
the door or get you you know, reviewed get them to start listening to
you. But the other aspect issome of those certifications put you in a
pool of folks for job or projectopportunity. So if you are a minority
of women UM certified business, thenthere are grants, UM, there are
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projects, their proposals that are youknow, available through city, state,
and federal governments UM, that youwouldn't have access to if you're not certified.
So you're cutting yourself out of thewhole market. Now, depending on
what your trade is, you know, what your business services or products are,
maybe that's not important, um youknow, but for almost UM you
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know, the biggest purchaser of goodsand services is a federal government. UM.
You know, state governments, youknow, if you added them up,
you know, after become the secondbiggest um. You know, so
if you have an opportunity to sellyour product to that size market, go
get the certifications. Get it.Gotcha. That makes sense because and I
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asked that question because I've heard bothways. You know, some say you
don't need the certifications, and thenthey're you know, I think what you
said makes sense because if you wantto do business with the federal government to
stay whatever, then a lot oftimes they you know, these certifications will
help you, like you say,to get your foot in the door.
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So that's that's absolutely true. UM. But just one extra point on that
is that's also true though with certificationsthat are that are industry specific. You
know, so I was working,for example, I was working with a
a business. UM. It wasa women owned business that was a cleaning
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business. UM that had certifications youknow, through a national association and organization.
But they weren't communicating that UM.You know, it wasn't on their
website, it wasn't any of theirmarketing messages, etcetera, etcetera. UM.
And you know, uh, youhave those kinds of if you can
get and hold those kind of certifications. Again, it gives you a credibility
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and something to say good about youand your business that others can't say.
Um. And you know that youcan use in your marketing and that you
can use to attract clients as well. So it's not only about certifications you
know for um, you know,for government entities. It's also in terms
of you know, certifications if youare a trade a plumber, you know,
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a construction person who and there arespecific or special certifications. If you're
in HR um, there are certifications. Um. You know, some of
them really are just about you know, getting the the letters behind the name.
But you can use those in yourmarketing and your messaging to help grow
your business. Absolutely. Wow.Now you've been very successful in both the
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corporate world and as an entrepreneur.Do you think there's it's a difference in
what it takes to be successful ina large corporation versus being an entrepreneur.
I don't think there's. Um,there's a difference. Um. Obviously it's
a different environment. Um I UM. You know. So I believe that
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success kind of in any arena isdependent on four things, and I do
a talk about three of these um, you know. So I do a
talk about, you know, thekeys to success being the three DSUM,
which our dedication, a determination,and discipline, right, Um. And
dedication I define as a commitment toa goal to um uh you know,
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to an objective, you know,to um you know some uh in in
goal or outcome, et cetera.Uh. Discipline is more commitment to a
plan, a process, an approach, And determination is just commitment to success
regardless of the obstacle, um,you know, regardless of you know,
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what's put in front of you,et cetera. If you are going to
be successful, you need to havethose And I don't care whether you're in
a corporate environment or entrepreneurial environment bigcompany, small company, etc. Those
things, those qualities, those attributesare going to serve you well and are
going to allow you to be successful. But then there's a fourth one which
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is also necessary. I don't carewhat environment you're in, which is commonly
called equ you know, your abilityto relate well with others, to develop
relationships, to understand and read people, to communicate effectively, et cetera.
Um, you're going to need tobe able to do that in a corporate
environment. It becomes the way thatyou can navigate, um you know,
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the structure, um you know,to find mentors, to play the politics
whatever that means within your organization.But it's also how do you work with
you know, other departments, uhand agencies, whether you're the manager or
whether you're the the staff member withina department. You know, the better
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you are equipped and able to workwell with others and build those um um,
those bridges to be able to getthings done, the more effectively successful
you're going to be, the sameis true in an entrepreneurial role, though,
whether it's a joint ventures or strategicalliances, or those folks who are
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going to be referral partners for you, or whether it's your clients themselves who
will ultimately be your word of mouthmarketing for you. You know, all
of those four things are going tobe really key to you being successful,
whether you're in a corporation or whetheryou're in you know, an entrepreneurial you
know kind of environment, et cetera. So from that perspective, UM,
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I think that it's the same,you know, no matter what, the
environments are very different, you know, And and that's where I say the
personality traits um that will you'll findin one versus the other are usually very
different, you know. So thosewho are career corporate you know kinds of
folks usually like um stability, uniformity, um, uh, predictability, um,
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you know, more so than thosewho are you know, entrepreneurial,
entrepreneurial you know type folks or typicallymore comfortable with UM uncertainty that you know,
they can you know, look atthings and say, you know what
um ambiguity is. Okay, I'llfigure it out, I'll fill in the
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picture, you know, etc.Um. You know. They're also a
little more autonomous and uh and wantmore autonomy. And again not people in
corporations, you know aren't that way, but the tendency is that they're going
to be more one versus the otherin those environments. So so yes,
the keys success, I think arethe same no matter which you're in.
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It's those four things that you know, determination, dedication, discipline, and
your ability to relate and work wellwith others in the sandbox. Okay,
well, um, what I'd liketo do now is just take a little
break so we can show I wantto show your promo video, and then
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we're gonna come back and talk somemore about especially the keys to success,
because I just I want to knowa little bit more about that. But
for now, let's take a coupleof minutes break so we can show your
promo video and get some more informationon Sydney Warmsby. Okay, okay,
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wow, UM your video. Ireally like your video, the information that
you have in it at that youknow, the things that you provide especially
to like you said, startup andbusinesses and things like that. Now we
were you were talking a bit aboutsuccess as for as if it was different
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for corporations versus being an entrepreneur.So tell me, using those the keys
to success, do you feel thatit would also or is it different for
women than it might be for men? Um, the keys are not different.
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So the keys for success I thinkare the same for men or for
women. UM. You need tohave those things whether you're male or whether
you're female. Um. Uh,you know, regardless of you know,
race, religion, etc. Etcetera. You have those, you're going
to you know, be on apath you know for success. However,
and this is a big however bigyou know. UM, for marginalized communities,
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the number and the types of obstaclesfaced are very very different, and
you know, so you know,for women, they're going to face more
obstacles and different types of obstacles thanyou know the average male is going to.
Um. You know, if you'rea woman of color, you're going
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to face even more obstacles and differenttypes of obstacles than even if you're a
woman but not of color. Soyou know that's something to understand. But
then it goes back to are yougoing to be determined and are you going
to be disciplined? You know,so you're going to face those and the
more determined and it may take moredetermination than maybe one of your counterparts or
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peers might need because of the kindsof the you know, the types of
and the number of obstacles that you'regoing to be facing. But it still
comes down to are you going tobe dedicated to the goal of the outcome
that you set? Are you goingto be disciplined about the process and approach
that you established or that someone haslaid out for you, And are you
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going to be determined enough that,regardless of the obstacles that are put in
front of you, placed in frontof you, built in front of you,
that you're going to overcome those,get around those, knock those down.
Whatever. It still comes down tothat. And quite frankly, the
better you are at, you know, building those relationships that EQ, you
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know, the easier you can makeit, you know, on yourself,
you know, going forward. Iwas always great at you know, um
the first three. I had noproblem with h the EQ piece. I
was good at working well with others, but not seeking out mentors and you
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know folks that could help you know, guide me and navigating I was pretty
fortunate I got some of those.I just wasn't as proactive as I probably
should have been, And I wasfortunate for those you know who came along
and helped me through that. Butthat's where you can also mitigate some of
those, you know, other obstaclesby building you know, using your EQ
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you know, capabilities and skill setsto build relationships, um who can help
you navigate those you know kind ofturbulent waters or um, you know,
trouble waters. Wow. And andjust to remind the viewers, when he
talked about the first three, you'retalking about the dedication, the determination,
(29:32):
and the discipline. Corre absolutely absolutelyokay. Just want to make sure that
everyone stays on track with what didI miss? What are those first three?
What do you mean say that you'regiving us? So I just want
to make sure that they know whatyou're talking about. UM. Now tell
me what are the biggest mistakes yousee? Uh, that's made by business
owners? Oh? You know what? The one I see that always amaze
(30:00):
is me. And I see thisso often, I would say all the
time. But nothing, nothing isnot always or never. But the biggest
one is probably either not understanding ornot effectively communicating what is truly unique about
them and their business. Yeah.And that amazes me that you know that
(30:23):
that's so prevalent. And by thatI mean, um, I you know,
talk about something that's called a marketdominating position. UM. You know,
some folks call it, you know, product differentiation or business differentiation or
unique selling point. You know,so it goes by a lot of different
names, but it's how do youset yourself apart you know, from everyone
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else, all your competitors. UM. And that starts with understanding what makes
you really you, what makes youunique? What are your strengths and what
are your weaknesses? Um? Andmost folks don't understand that I was working
with a client, and she wasnew at the time, and she had
these kind of UM I called themeclectic product categories. UM. She had
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UH dried flowers, scented candles,and UM in interior design was the And
I'm like, how did these thingscome together? And you know, in
all my conversations and initial consultations,I'm in her shop, I'm you know,
asking a question and it just wasn'tno matter what I asked, the
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normal questions, it wasn't coming through. But I knew there had to be
some reason that these things that areso different were you know, combined in
her one business model. And itwas after two hours of you know,
being in her shop talking with herdad that it finally came out and she's
talking because, oh, yeah,I learned all of these, you know,
the things that I'm doing the candles, and I learned through UM family
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recipes that were handed down using onlynatural ingredium from one of the islands in
the Caribbean. And like, that'syour market dominatue, why is it taking
you so long to tell me?You know these things? But people don't
always understand that, and therefore theydon't communicate it. So much of the
communication that they do to their theirtarget market is about the things everyone can
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say, Oh we have X numberof years experience, Oh we have the
best employees. Oh. I meanit's like everybody says that, right,
and and you know, so that'sthe biggest mistake that I see most folks
making, that they don't understand whattruly makes them unique. The second biggest
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mistake really is similar to that,is that most of their messaging is about
their features, like you know,what they do, um, what they
have, what the features of theirproduct are, but not about the customer's
pain points and how their features solvethat pain point. How that you know
(33:00):
and by pain point, I'm sureyou know and your many of your audience
may know, but just for thosewho may not. A pain point is
one or two things a problem thatsomeone has that they don't want, or
a benefit that they want that theydon't have. And your role in marketing
your business and services and products toothers is to help them understand how your
(33:27):
uniqueness satisfies their pain point, solvesand resolves their pain point. And you
know, most businesses aren't communicating that, They're just talking about their feature.
I was on a platform the otherday and somebody asked the question, in
ten words or less, tell meabout what your business does. And I
(33:47):
was reading some of those and I'mjust like, oh my lord, why
this is? You know? AndI won't say some of the specific one,
but they just kept saying things likeeverybody says that. And first of
all, it's forty words, it'snot ten that's what they ask. Second
of all, if you have totake forty words, you really don't know.
But third you're just saying a bunchof stuff that everyone can see and
(34:14):
so nobody's going to be attracted toyou. And you know, so people
wonder why everybody competes on price,it's because we're not giving them reasons to
choose and select us for the valuethat we can offer them. And so
that's where I really work with myclients on is first understanding their uniqueness,
what truly is unique, not fabricated, made up, but what's really unique
(34:37):
about them? And everyone has something, and then how are we going to
use that to really address what theirtarget markets pain point is. And that
also helps identify who that target marketreally is, because it's someone who will
value your uniqueness and so that maybe a small niche that's okay, but
(34:57):
they're going to really value what youoffer. Therefore you're going to be able
to UM. Uh, you know, have more appeal in alignment with them.
Uh, they're not going to competeon price because nobody else is gonna
be able to do that or afewer other people can do that. Wow.
Now in um, since you've workedwith us, do you and also
(35:22):
you know established businesses, do youfeel that owners of startuffs startups should focus
on different things than the owners ofan established business. UM that probably naturally
yes, there's you know, thereare different dynamics that are going on in
a startup, UM, you knowversus a going concern UM. You know
(35:47):
some of the things I would tellyou, Yeah, you're gonna have to
do this at all levels. Butyou know there's a higher there's a higher
percentage of your time being spent onyou know, some things are focused on
some things when you're in a startupthen turnaround. Um. But one of
the bigger things that I think atthe startup, because you should have had
it, you know done, youshould be doing it then versus you know,
(36:07):
waiting to be an existing business,is that MDP, that market dominating
position, that I was talking aboutbefore, really spending your time understanding that
piece, what's your strength and howare you going to use that UM.
The second I think is focusing onsimplifying your process UM, not trying to
(36:29):
do everything in house UM, butoutsourcing as much as possible. The costs
are going to be higher UM forthat in some cases, but right now,
what you want to make sure isI can, you know, spend
enough of my time getting everything doneand those things that I can outsource the
accounting UM, you know, youknow, the HR, the onboarding may
(36:52):
be a variety of things. Theremay be even some of the operations pieces
that you can say, look,I can I can outsource that for now
UM. Ultimately I'll bring that backin UM. But for now to get
up and running, let me godo this outside and get my product you
or my service on the map UMand in business and then I'll work on
efficiency, you know, later onreducing costs and improving profitability later on UM
(37:17):
and the I guess the other thingI would suggest for startups is tom to
find support groups. UM. It'stough going, especially if you come from
a corporate environment to being the person, you know, the one that everybody's
looking to or if you're a solopreneurthe only one that's in. That can
(37:37):
be a lonely, challenging, frustratingthing, and you need to have a
support group. Not family, notfriends there for other things, um,
but a network of you know,like minded you know, business owners who
can commiserate with you but also helpguide you. Yeah, yeah, yeah,
(37:58):
I understand how for but here's whatyou can do. Here's a suggestion.
So now finding that networking group thatwill help you through that for going
concerns. Probably the biggest you know, m challenge that I see them dealing
with is time management. And Italk about in my workshops. Um,
you know, eighty twenty rule alot because most CEO's founders, business owners
(38:24):
who've kind of been there for awhile and you have plateaued, are spending
you know, most of their timeon things that aren't driving their business and
driving the growth of their business.And so I call it you know,
firefighting and rat killing. They're fightingbuyers and they're killing rats, but they're
not growing their business. And youknow, they're getting focused on things and
(38:47):
tied down by things that are seeminglyimportant. May be important, but definitely
aren't integral to growth, and soI try to get them to focus then
only on those things that are goingto drive the growth. The trivial you
know many kick out the door,the critical few or the vital few.
(39:07):
I get them to start focusing theirtime on. So that's probably one thing
and the other for going concerns isprobably their financial reports. Most of them
aren't looking at there and analyzing theirfinancial reports on a routine basis. You
can I tell folks, I cantell anything that's going on in a business
(39:29):
over the last year, without lastfive years, without ever being in their
organization, by just going through theirfinancial reports. The story is all there.
So if you want to know whereyour opportunities are, where your growth
is, I say that I canfind you forty in forty five minutes one
hundred thousand or more, because I'mgoing to start asking you the questions that
(39:51):
are gonna give me that info thatsays boom there it is right there,
there there, and there there.And so you know, if you get
into a habit and a routine aboutlooking at your sports daily basis, weekly
basis, monthly basis, you're goingto know your business inside and out and
when something is changed and be ableto look very quickly as like, why
did that change? Why is thatmore than it was before? Why is
(40:13):
that less? That is? Whomade that happen? Why did that occur?
That all of those kinds of things. And then I guess the other
is, you know I said earlier, working on that access to capital before
you need it. Those are thethree things that are probably should be you
know, kind of top of plate, top of list for that CEO or
founder who's in an established business.Wow. So tell us as we start
(40:38):
to come up on the end ofthe show, tell us if you have
anything coming up that you'd like ourviews and listeners to know about, any
training or any where you're going tobe speaking where they might be able to
see you again and get some moreof your information. Okay, thank for
that opportunity. I actually I dohave a work shop that's coming up the
(41:01):
seventeenth, June seventeenth. Actually itwas at the end of that promo,
so um, if you know,uh, you know, folks, if
that plays again or want to goto my website, you can see that.
But the workshop is June seventeenth,which is a Saturday from eleven am
to one pm. And the titleof it is Blueprint for Success and it's
(41:28):
uh Doubling your profits through Effective Branding. So we're gonna talk about branding strategies,
UM, taking what's unique about youand how do you use those things
to really explode your profits to growyour business. And so it's gonna be
you know, two hours of work. UM. We're gonna be talking about
specific strategies, things that people canput into place right then and there.
(41:50):
UM. Well, actually when theywalk out of there, um, you
know, on their business. I'llbe doing that with someone you may know,
Grant Magaw. Yeah. Yeah,so I'll be doing it with Grant.
It will be virtual um. Andso they can go to um my
LinkedIn page uh and find you know, the information or linked to it.
(42:12):
It's going to be uh market itthrough event bright um uh. And and
so again I gave you the titleBlueprint to Success, Doubling your profits through
Effective Branding UM. And you know, I think it'll be very effective for
folks. You know, they'll findit very useful um and love to see
folks there, so uh please pleaseregister uh and show up on Saturday morning.
(42:37):
Wow. Yeah, that that soundslike it's going to be a great
workshop, and I hope everyone wastaking notes to uh find so that they
can register for it. So beforeyou go, if you had one piece
of advice to leave with our viewersand our listeners, what would that piece
of advice be? Wow, youknow what, probably this m make a
(43:07):
difference and become indispensable. So inwhatever arena you're finding yourself in, look
to make a difference, not justbe present. Look to make a difference
and make yourself indispensable that people lookto you and say, you know,
(43:30):
we couldn't do it without her,or you know if he wasn't here,
I'm not sure what we would havedone. Now we all know they would
have been fine. But you wantto you want to make sure that you're
having your behavior, your actions areleaving that impression with folks. So I
think that would be the biggest thing, and that will serve you, whether
again you're in a corporate environment orwhether you're in an entrepreneurial environment with with
(43:54):
your clients you know that you're goingout and sourcing, or with you know,
your company's clients that you know you'reworking for. Okay, well,
thank you, it's been a pleasure. If you would give us your email
and your website again, how ourviewers and listeners can reach out to you,
(44:14):
especially so that they could register foryour workshop UM on June seventeenth.
Make sure that they can get there, how they can reach you if they
have any more questions, let usknow. So. The website is www.
Dot Solutions with Results dot com.That's solutions plural with Results plural dot
(44:39):
com. Uh. My email addressis sydneyw that's s I D N E
y W Sydney w at Solutions withResults dot com. UM. If you
go on my website, you alsowill get my phone number. UM.
You can also for the red drinkfor the workshop. I would suggest going
(45:02):
to my LinkedIn page. You'll seemy post in the events and stuff listed
there. So my LinkedIn page isSydney Wormsby. And again you can also
contact me, you know through mywebsite, phone or email or with an
asked Sydney gotcha. Well, thankyou so much for joining us today.
(45:25):
We've been listening to Sydney Wormsby.He's been our guest talking about the Blueprint
for Success, which is also goingto be which is also the title of
his workshop on June seventeenth. Sothank you again for joining us. It's
been a pleasure having you on theshow. Thank you for inviting me.
Alrighty okay. Just to give youall the viewers and listeners out there upcoming
(45:51):
events and things with places where youcan also find me, and that's going
on. Still letting you know thatyou can pre order your copies of the
Own It anthology. It's your Own, It's your life, Own It Unapologetically,
which is the book and the journal. The journal is three hundred sixty
(46:13):
five days to transformation. To preorder the paperback book and the journal separately,
each one is twenty four ninety nine. If you order the set together,
it is forty nine ninety nine.To order your copies, you can
either email me at info at EXWSIdot com or go to my website.
(46:37):
The links are on there you canpre order your copies of the book.
Make sure too to tune in thiscoming month to the Black Business Olympics.
It is going to be June twentysix through July second. As you know,
the Black Business Olympics is a fundraiserto provide scholarships and laptops to high
(47:00):
school seniors going to college and Kthrough twelve entrepreneurs. The Black Business Olympics
showcases black businesses, black business ownersand corporations all around the world, and
the speakers are also from all aroundthe world. So if you'd like to
be a speaker on the showcase toshowcase your business on the platform to showcase
(47:23):
your business, you can also emailme about that at info at EXWSI dot
com. Just put in the subjectline speaker for Black Business Olympics also coming
soon and I'm excited about this.You'll be able to join the Women Show
Up to Rise Up Network. Themission of the Women Show Up to Rise
(47:45):
Up Network will be to empower andconnect all women in their career, business,
professional and personal lives by helping themto gain resources, gain buying power,
increase their revenue, and accelerate theirpersonal business and career growth through unlimited
(48:06):
opportunities. As a member, youwill have access to coaching, training,
events, workshops, resources, networkingopportunities, opportunities, and a lot more.
Also too, if you have notviewed my TEDx talk, make sure
that you do so. It ison YouTube and of course the title is
(48:28):
Show Up to Rise Up and towatch it on YouTube, just put my
name in the search box, whichis doctor Madeline and Lewis, or if
you'd like me to send you thedirect link, you can email me at
info at exw si dot com.I'm excited because as of today, it's
(48:50):
at one hundred and sixty eight thousand, eight hundred thirty seven views, and
of course my goal is to reachone million plus, So keep watching,
keep sharing, keep pushing it outthere. And I do think all of
you that have supported the video,have shared it and have made your comments
regarding the video. I'm also acontributing writer to the own It magazine where
(49:15):
I share nuggets and resources every monthmake sure the Owning Magazine is a resource
for personal, professional and business development. So if you want to get a
subscription or a copy or an annualsubscription of the magazine, you can go
(49:36):
to my website which is info atexwsi dot com. And those are my
upcoming events. So again I wantto thank my guests who was on the
show today, mister Sidney Warmsby.I'd also like to thank my viewers and
(49:57):
my listeners for joining me today.I'm doctor Adeline and Lewis, and then
of course if you'd like to reachout to me, I'm at info at
exw SI dot com. Make surethat you shared this episode, make sure
that you subscribe to our channel again. This is a successful women's show.
(50:17):
We're here every Thursday at two pmEastern Standard time. I'm your host,
doctor Madeline and Lewis helping women toaccelerate the path to success. Thank you
again for joining me. I loveyou all to life and as always,
be well and stay safe out there. Me
The topics and opinions expressed on thefollowing show are solely those of the hosts
and their guests, and not thoseof W FOURWN Radio It's employees or affiliates.
We make no recommendations or endorsements forradio show programs, services, or
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be extended to W four w NRadio It's employees or affiliates. Any questions
or comments should be directed to thoseshow hosts. Thank you for choosing W
(00:22):
four w N Radio. I gotthe of time and then and did you
(00:56):
know women represent just three percent ofFortune five hundred CEOs and less than fifteen
percent of corporate executives at top companiesworldwide. Have you wondered what the secrets
are to getting into the top ranks, whether in the private or public sector?
Do you want to figure out howto stop being held back in your
(01:18):
career? Are passed over for promotion, then you're in the right place.
Hi, I'm doctor Madeloni and lewispresident and CEO of the Executive Women's Success
Institute. I have decades of experiencein the military, the federal government,
and corporate America. And my missionis to help women succeed and tap into
(01:40):
their full potential. I want toreach a million plus women around the world
to become the leaders they are meantto be. So if you want to
move into a management or executive levelposition, or maybe you're a female veteran
transitioning out of the military into businessentrepreneurship, then reach out to the Executive
(02:00):
Women's Success Institute at three zero onesix ninety three three two eight four.
Let us get you on the fasttrack to success. Well, hello,
(02:23):
and welcome to the Success for Women'sShow, where you can view us on
Talk for TV and listen to uson the Women for Women Network. I
am doctor Madeline Anne Lewis your host, and my mission is to help women
accelerate the path to success. Well, today we're going to be talking about
(02:46):
Blueprint for Success and my guest isSydney Warmsby. Let me just tell you
a little bit about Sydney Warmsby.He is an experienced business executive with demonstrated
success in developing and implementing strategic solutionsthat integrate all functions of business for solving
(03:10):
complex and high impact situations. Inaddition to owning and leading his own organization
for almost a decade. He hasheld significant roles for some of the top
Fortune one hundred companies, including globalproduct management and business development for J.
(03:34):
P. Morgan Chase investor Services,leadership in one of PepsiCo's retail restaurant business
units, leadership of a retail bankingbusiness unit for City Group, and plant
management for Eastman Kodak's office equipment division. Throughout his career, he has displayed
(03:57):
an ability to establish compelling visions,set clear objectives, and inspire staff that
has resulted in high levels of performance. I would like to bring to our
viewers and our listeners mister Sidney Warmsby. Good afternoon, Wow, welcome to
(04:20):
the show. Is such a pleasureto have you here, just to have
you share some of your success nuggetsand some of the things that you've been
doing. But before we get started, I always give the standard bio on
my guests, but then we'd liketo ask the guests to tell us.
(04:41):
So you tell us what you wantus to know about Sydney Warmsby. Well,
I think the thing that I likefolks to know and understand is one
I'm the prototypical generalist. I havemaybe one of the most diverse, UM
and deep backgrounds in all the functionsof business and all the different kinds of
(05:05):
industries, and that has served mewell. But it was also my interest
in having that kind of diverse background. So whether it was um, you
know, some of the corporate youknow experiences that I had that you mentioned
with the PepsiCo's, the city groups, the JP Morgan chases, international papers,
et cetera. Or whether it wasthe entrepreneurial you know, having my
own restaurant group, UM and youknow, I owned an operated fifteen UM
(05:28):
location restaurant group. UH. Andum my was also an adjunct professor so
teaching in you know, College ofBusiness for one of the Uney school City
of City University of New York systemschools. So you know, based on
all that, I come at itfrom a variety of perspectives. I understand
it from UM how each of thefunctions are integrated. Uh. And through
(05:50):
my career also had that diversity ofexperience from engineering, UM and operations and
manufacturing local ops, global ops,in product development in h you know,
product management and business management. Soall of that really just helped me understand
how things connect and work together andwhat really gets me passionate about business.
(06:15):
You know, that's how everything relatesyou to one another. Wow, So
tell us about your business and whatservices you actually do provide. Okay,
So I'm a business growth and improvementguide and I use the phrase guide because
I'm more hands on than the typicalcoach. I'm not just about giving you
(06:36):
ideas, recommendations, or suggestions.I also assist in the implementation. Uh.
And what I focus on or youknow, the five key areas where
all growth comes from in all businesses. I don't care whether you're talking about
a PepsiCo or a JP Morgan Chase, or if you're talking about acting chemical
company, or whether you're talking aboutyou know, the mom and pop store
(06:58):
in the neighborhood. Growth only comesfrom five categories of activity, and I
get CEOs and founders business owners tofocus on those things um to drive you
know, the growth for their business. So that's what I do, any
industry, any level of business,any phase of that business. So startups
turnarounds those who have kind of feltlike a plateaued but want to expand and
(07:23):
don't know how, or try toexpand and maybe it didn't work out the
way that they thought it would orhope that it would. Um, I
work with those folks on you know, implementing, identifying and implementing those strategies
that will take them to the nextlevel. Well, well, what made
you what made you decide to evenstart your own business or to go into
(07:45):
business? Was it just um seeinglike you said, how things, how
businesses and everything relate, or howit worked the inner functions? What made
you want to start your own business? Well, you know it's it's it's
always funny to me now, Um, I always knew that I wanted to
run stuff. Okay, even inhigh school, I knew I wanted to
run stuff. Um, I wantedto be the person you know that was,
(08:09):
you know, being able to makethe decisions, et cetera. I
was always the captain on all ofyou know, the teams that today.
So I like that. But Ifound out that I got that from um
my family, all of my youknow, aunt, uncles, my dad
after he left the military, allhad um you know, entrepreneurial spirits,
owned businesses, you know, etcetera, et ce. So I always knew
(08:31):
I wanted that. M I didn'tcare if I did it for someone else.
Now exactly or if I was doingit on my own. But I
then took on all of those kindsof roles throughout my career when I was
working with corporate that would allow meto build a skill or develop a skill,
put a tool in my toolbox thatwould ultimately let me run stuff,
and just got to a point,UM where I decided I wanted to do
(08:54):
it on my own. I wastired of some of the restrictions and inhibitions
you know that you get in acorporate you know environment. Wanted to test
those things you know for myself,UM And so I went off on my
own. But I also wanted toWhy I got involved in the coaching,
consulting, guiding, you know,business advisory business for small business owners is
(09:16):
I wanted to give back to thosewho um didn't have access to maybe to
the kinds of people that had myskill set, you know, resources,
abilities, etc. So that theycould learn how to grow and build their
businesses as well. So it wasa it was a a progressive um place.
(09:37):
But I knew from the beginning Iwanted to do something like that.
I just didn't know exactly what NowIn all your um you know, being
in business, all your years ofexperience being in business, helping other uh
startups, helping other businesses, andgoing in consulting. Do you find that
(10:00):
uh you get more? Um?Are you give more advice I should say
to women business owners? Or doyou work more with men businesses? Or
do you see that uh? Areyou don't see as many women trying to
start businesses as men? Oh?No, no, no, UM,
(10:22):
They're probably more women starting businesses thanmen starting businesses. Uh. My focus
is intentional, um, and it'son women and minority owned businesses. UM.
So that's who I market two andfour. I you know, have
clients that are across the spectrum.UM. But my you know, my
passion commitment um, and why Igot in this was to help those again
(10:48):
who didn't always have access to folkswith my kind of background, skills and
experiences. UM. And you know, often from you know, marginalized communities,
whether that's you know, uh,you know, people of color,
mynorities or women. UM, youknow, they don't always have you know,
the access, um you know tofolks you know who might be able
to help them or who who arewilling to help them get to that level.
(11:11):
But clearly women are starting businesses ata much higher rate UM per capital
per population than men are. Wow. Um. One of the things I
also wanted to ask you, Inoticed when I was looking at some of
your material and just kind of lookingat your website and everything, you uh
(11:37):
you help people find uh not onlyresources but also cash and funding. Is
that correct? Because I think Isaw somewhere you said you could help them
to get like a hundred thousand dollarsand uh such a limited amount of time.
So is this helping them by puttingthem through some type of training or
(12:01):
do you just direct them to wherethey need to go or how they need
to set themselves up to be ableto get this type of funding. Well,
there's two aspects to that. Sothe the one hundred thousand is about
finding that level of improvement, UM, that amount of improvement in their business,
um, you know, in aninitial consultation basically within forty five minutes.
(12:24):
But to answer your question about youknow, do I get involved in
helping businesses access capital and finding Yes, absolutely, UM. I look at
all aspects of growth and how Ican help somebody, um grow their business.
In most cases, it's um,it's not necessary to the level.
You know, most people think toyou know, have new funding, et
(12:46):
cetera. There are ways that youcan alternative you know sources, even through
internal growth et cetera, organic growth. But I do help folks identify grants,
loans, lenders, and I workwith um you know, lenders or
funding companies and organizations to help umuh, you know, help place people
(13:07):
who are in need of capital.Uh, you know, for new equipment
or for new systems, or formarketing programs or whatever you know might be
the true need you know, fortheir business business. Wow. Now,
what have you found has been thegreatest challenge or or even the greatest opportunities
facing most businesses. Well, whatwe were just talking about there actually probably
(13:33):
the biggest challenge that I uh seein business. And you know, surveys
and studies you know bear this out. Uh. It's about either cash flow
or access to capital. You know. So most businesses fail, UM.
And most businesses that fail fail becauseof cash flow problems. UM. Not
the revenue that's coming in, butthe amount of cash that's left at the
(13:54):
end and when it's needed for thenext activity. UM. And so that's
the biggest challenge, and especially forsmall businesses. UH, this the the
cousins of that. UM is reallyaccess to capital UM, meaning that when
they want to grow UM or wantto do to us something that's going to
(14:15):
take them to the next step,UM funding isn't usually there. And I
know from when I worked with UMyou know, some of the big UM
lenders and financial companies UM. Youknow, often you know, there's a
tendency to you know, only focuson the big folks and only the folks
you know that have a paper youknow kind of UM UH credentials, etc.
(14:37):
UM, and small businesses get leftout. And so you know,
I help them to identify, yes, who are some of those you know
folks, and that becomes the bigone of their big challenges to say,
I need it, How where canI find it? Who will lend it
to me? UM? And soyou know, we'll talk about things about
how to get ready for that,which is a big issue UM. You
(14:58):
know, a lot of times peoplearen't doing things that they need to be
doing in advance, and so whenthey are needing and wanting capital, they're
not ready, you know, forthat. And so I tried to talk
with them as well about here arethe things you need to be doing in
advance, here's how you prepare forthat so that you're ready when the when
the request is going to be made. Now, I know that in some
(15:20):
cases are Let me just ask you, how do what you think of UH
certifications? Do you feel that thesethings are helpful for especially minority owned businesses,
to have certain certifications like the UMsmall Business you know certifications or Minority
Business Certification, Veteran Certification you know, there are all types of different certifications.
(15:43):
What are your thoughts on that thesuccess of the business more or does
it matter? M it? Well, as I used to tell my kids
when they were growing up, everythingmatters and nothing matters, right UM,
and my kids would always look atme like really that everything nothing UM?
(16:07):
But meaning this UM. You know, everything matters in the sense that it
can benefit you, you can useit, it's helpful, it's an assist.
Nothing matters in the sense that ifyou don't have it, it's not
the reason why you're not going tobe successful. So there are other ways
to make that happen UM. Butsaying all that, UM certifications are important
for small businesses UM for two reasons. One the credibility piece, So you
(16:32):
know, you don't have the nameI don't have the name you know,
uh JP Morgan, Chase, UMPrice Waterhouse. So you know, people
don't know me. Uh. Andso if I had certifications, that's just
another way to add credibility, UMyou know, to um help you take
a deeper dive and a longer lookat my capabilities h and what I can
(16:55):
do to service you. UM.It's not gonna you know, win the
thing all in all, but it'llhelp to you know, get you in
the door or get you you know, reviewed get them to start listening to
you. But the other aspect issome of those certifications put you in a
pool of folks for job or projectopportunity. So if you are a minority
of women UM certified business, thenthere are grants, UM, there are
(17:21):
projects, their proposals that are youknow, available through city, state,
and federal governments UM, that youwouldn't have access to if you're not certified.
So you're cutting yourself out of thewhole market. Now, depending on
what your trade is, you know, what your business services or products are,
maybe that's not important, um youknow, but for almost UM you
(17:41):
know, the biggest purchaser of goodsand services is a federal government. UM.
You know, state governments, youknow, if you added them up,
you know, after become the secondbiggest um. You know, so
if you have an opportunity to sellyour product to that size market, go
get the certifications. Get it.Gotcha. That makes sense because and I
(18:02):
asked that question because I've heard bothways. You know, some say you
don't need the certifications, and thenthey're you know, I think what you
said makes sense because if you wantto do business with the federal government to
stay whatever, then a lot oftimes they you know, these certifications will
help you, like you say,to get your foot in the door.
(18:22):
So that's that's absolutely true. UM. But just one extra point on that
is that's also true though with certificationsthat are that are industry specific. You
know, so I was working,for example, I was working with a
a business. UM. It wasa women owned business that was a cleaning
(18:45):
business. UM that had certifications youknow, through a national association and organization.
But they weren't communicating that UM.You know, it wasn't on their
website, it wasn't any of theirmarketing messages, etcetera, etcetera. UM.
And you know, uh, youhave those kinds of if you can
get and hold those kind of certifications. Again, it gives you a credibility
(19:07):
and something to say good about youand your business that others can't say.
Um. And you know that youcan use in your marketing and that you
can use to attract clients as well. So it's not only about certifications you
know for um, you know,for government entities. It's also in terms
of you know, certifications if youare a trade a plumber, you know,
(19:29):
a construction person who and there arespecific or special certifications. If you're
in HR um, there are certifications. Um. You know, some of
them really are just about you know, getting the the letters behind the name.
But you can use those in yourmarketing and your messaging to help grow
your business. Absolutely. Wow.Now you've been very successful in both the
(19:55):
corporate world and as an entrepreneur.Do you think there's it's a difference in
what it takes to be successful ina large corporation versus being an entrepreneur.
I don't think there's. Um,there's a difference. Um. Obviously it's
a different environment. Um I UM. You know. So I believe that
(20:18):
success kind of in any arena isdependent on four things, and I do
a talk about three of these um, you know. So I do a
talk about, you know, thekeys to success being the three DSUM,
which our dedication, a determination,and discipline, right, Um. And
dedication I define as a commitment toa goal to um uh you know,
(20:45):
to an objective, you know,to um you know some uh in in
goal or outcome, et cetera.Uh. Discipline is more commitment to a
plan, a process, an approach, And determination is just commitment to success
regardless of the obstacle, um,you know, regardless of you know,
(21:06):
what's put in front of you,et cetera. If you are going to
be successful, you need to havethose And I don't care whether you're in
a corporate environment or entrepreneurial environment bigcompany, small company, etc. Those
things, those qualities, those attributesare going to serve you well and are
going to allow you to be successful. But then there's a fourth one which
(21:27):
is also necessary. I don't carewhat environment you're in, which is commonly
called equ you know, your abilityto relate well with others, to develop
relationships, to understand and read people, to communicate effectively, et cetera.
Um, you're going to need tobe able to do that in a corporate
environment. It becomes the way thatyou can navigate, um you know,
(21:48):
the structure, um you know,to find mentors, to play the politics
whatever that means within your organization.But it's also how do you work with
you know, other departments, uhand agencies, whether you're the manager or
whether you're the the staff member withina department. You know, the better
(22:08):
you are equipped and able to workwell with others and build those um um,
those bridges to be able to getthings done, the more effectively successful
you're going to be, the sameis true in an entrepreneurial role, though,
whether it's a joint ventures or strategicalliances, or those folks who are
(22:29):
going to be referral partners for you, or whether it's your clients themselves who
will ultimately be your word of mouthmarketing for you. You know, all
of those four things are going tobe really key to you being successful,
whether you're in a corporation or whetheryou're in you know, an entrepreneurial you
know kind of environment, et cetera. So from that perspective, UM,
(22:51):
I think that it's the same,you know, no matter what, the
environments are very different, you know, And and that's where I say the
personality traits um that will you'll findin one versus the other are usually very
different, you know. So thosewho are career corporate you know kinds of
folks usually like um stability, uniformity, um, uh, predictability, um,
(23:19):
you know, more so than thosewho are you know, entrepreneurial,
entrepreneurial you know type folks or typicallymore comfortable with UM uncertainty that you know,
they can you know, look atthings and say, you know what
um ambiguity is. Okay, I'llfigure it out, I'll fill in the
(23:40):
picture, you know, etc.Um. You know. They're also a
little more autonomous and uh and wantmore autonomy. And again not people in
corporations, you know aren't that way, but the tendency is that they're going
to be more one versus the otherin those environments. So so yes,
the keys success, I think arethe same no matter which you're in.
(24:03):
It's those four things that you know, determination, dedication, discipline, and
your ability to relate and work wellwith others in the sandbox. Okay,
well, um, what I'd liketo do now is just take a little
break so we can show I wantto show your promo video, and then
(24:23):
we're gonna come back and talk somemore about especially the keys to success,
because I just I want to knowa little bit more about that. But
for now, let's take a coupleof minutes break so we can show your
promo video and get some more informationon Sydney Warmsby. Okay, okay,
(26:00):
wow, UM your video. Ireally like your video, the information that
you have in it at that youknow, the things that you provide especially
to like you said, startup andbusinesses and things like that. Now we
were you were talking a bit aboutsuccess as for as if it was different
(26:21):
for corporations versus being an entrepreneur.So tell me, using those the keys
to success, do you feel thatit would also or is it different for
women than it might be for men? Um, the keys are not different.
(26:41):
So the keys for success I thinkare the same for men or for
women. UM. You need tohave those things whether you're male or whether
you're female. Um. Uh,you know, regardless of you know,
race, religion, etc. Etcetera. You have those, you're going
to you know, be on apath you know for success. However,
and this is a big however bigyou know. UM, for marginalized communities,
(27:04):
the number and the types of obstaclesfaced are very very different, and
you know, so you know,for women, they're going to face more
obstacles and different types of obstacles thanyou know the average male is going to.
Um. You know, if you'rea woman of color, you're going
(27:25):
to face even more obstacles and differenttypes of obstacles than even if you're a
woman but not of color. Soyou know that's something to understand. But
then it goes back to are yougoing to be determined and are you going
to be disciplined? You know,so you're going to face those and the
more determined and it may take moredetermination than maybe one of your counterparts or
(27:47):
peers might need because of the kindsof the you know, the types of
and the number of obstacles that you'regoing to be facing. But it still
comes down to are you going tobe dedicated to the goal of the outcome
that you set? Are you goingto be disciplined about the process and approach
that you established or that someone haslaid out for you, And are you
(28:08):
going to be determined enough that,regardless of the obstacles that are put in
front of you, placed in frontof you, built in front of you,
that you're going to overcome those,get around those, knock those down.
Whatever. It still comes down tothat. And quite frankly, the
better you are at, you know, building those relationships that EQ, you
(28:30):
know, the easier you can makeit, you know, on yourself,
you know, going forward. Iwas always great at you know, um
the first three. I had noproblem with h the EQ piece. I
was good at working well with others, but not seeking out mentors and you
(28:51):
know folks that could help you know, guide me and navigating I was pretty
fortunate I got some of those.I just wasn't as proactive as I probably
should have been, And I wasfortunate for those you know who came along
and helped me through that. Butthat's where you can also mitigate some of
those, you know, other obstaclesby building you know, using your EQ
(29:12):
you know, capabilities and skill setsto build relationships, um who can help
you navigate those you know kind ofturbulent waters or um, you know,
trouble waters. Wow. And andjust to remind the viewers, when he
talked about the first three, you'retalking about the dedication, the determination,
(29:32):
and the discipline. Corre absolutely absolutelyokay. Just want to make sure that
everyone stays on track with what didI miss? What are those first three?
What do you mean say that you'regiving us? So I just want
to make sure that they know whatyou're talking about. UM. Now tell
me what are the biggest mistakes yousee? Uh, that's made by business
owners? Oh? You know what? The one I see that always amaze
(30:00):
is me. And I see thisso often, I would say all the
time. But nothing, nothing isnot always or never. But the biggest
one is probably either not understanding ornot effectively communicating what is truly unique about
them and their business. Yeah.And that amazes me that you know that
(30:23):
that's so prevalent. And by thatI mean, um, I you know,
talk about something that's called a marketdominating position. UM. You know,
some folks call it, you know, product differentiation or business differentiation or
unique selling point. You know,so it goes by a lot of different
names, but it's how do youset yourself apart you know, from everyone
(30:45):
else, all your competitors. UM. And that starts with understanding what makes
you really you, what makes youunique? What are your strengths and what
are your weaknesses? Um? Andmost folks don't understand that I was working
with a client, and she wasnew at the time, and she had
these kind of UM I called themeclectic product categories. UM. She had
(31:11):
UH dried flowers, scented candles,and UM in interior design was the And
I'm like, how did these thingscome together? And you know, in
all my conversations and initial consultations,I'm in her shop, I'm you know,
asking a question and it just wasn'tno matter what I asked, the
(31:32):
normal questions, it wasn't coming through. But I knew there had to be
some reason that these things that areso different were you know, combined in
her one business model. And itwas after two hours of you know,
being in her shop talking with herdad that it finally came out and she's
talking because, oh, yeah,I learned all of these, you know,
the things that I'm doing the candles, and I learned through UM family
(31:55):
recipes that were handed down using onlynatural ingredium from one of the islands in
the Caribbean. And like, that'syour market dominatue, why is it taking
you so long to tell me?You know these things? But people don't
always understand that, and therefore theydon't communicate it. So much of the
communication that they do to their theirtarget market is about the things everyone can
(32:19):
say, Oh we have X numberof years experience, Oh we have the
best employees. Oh. I meanit's like everybody says that, right,
and and you know, so that'sthe biggest mistake that I see most folks
making, that they don't understand whattruly makes them unique. The second biggest
(32:40):
mistake really is similar to that,is that most of their messaging is about
their features, like you know,what they do, um, what they
have, what the features of theirproduct are, but not about the customer's
pain points and how their features solvethat pain point. How that you know
(33:00):
and by pain point, I'm sureyou know and your many of your audience
may know, but just for thosewho may not. A pain point is
one or two things a problem thatsomeone has that they don't want, or
a benefit that they want that theydon't have. And your role in marketing
your business and services and products toothers is to help them understand how your
(33:27):
uniqueness satisfies their pain point, solvesand resolves their pain point. And you
know, most businesses aren't communicating that, They're just talking about their feature.
I was on a platform the otherday and somebody asked the question, in
ten words or less, tell meabout what your business does. And I
(33:47):
was reading some of those and I'mjust like, oh my lord, why
this is? You know? AndI won't say some of the specific one,
but they just kept saying things likeeverybody says that. And first of
all, it's forty words, it'snot ten that's what they ask. Second
of all, if you have totake forty words, you really don't know.
But third you're just saying a bunchof stuff that everyone can see and
(34:14):
so nobody's going to be attracted toyou. And you know, so people
wonder why everybody competes on price,it's because we're not giving them reasons to
choose and select us for the valuethat we can offer them. And so
that's where I really work with myclients on is first understanding their uniqueness,
what truly is unique, not fabricated, made up, but what's really unique
(34:37):
about them? And everyone has something, and then how are we going to
use that to really address what theirtarget markets pain point is. And that
also helps identify who that target marketreally is, because it's someone who will
value your uniqueness and so that maybe a small niche that's okay, but
(34:57):
they're going to really value what youoffer. Therefore you're going to be able
to UM. Uh, you know, have more appeal in alignment with them.
Uh, they're not going to competeon price because nobody else is gonna
be able to do that or afewer other people can do that. Wow.
Now in um, since you've workedwith us, do you and also
(35:22):
you know established businesses, do youfeel that owners of startuffs startups should focus
on different things than the owners ofan established business. UM that probably naturally
yes, there's you know, thereare different dynamics that are going on in
a startup, UM, you knowversus a going concern UM. You know
(35:47):
some of the things I would tellyou, Yeah, you're gonna have to
do this at all levels. Butyou know there's a higher there's a higher
percentage of your time being spent onyou know, some things are focused on
some things when you're in a startupthen turnaround. Um. But one of
the bigger things that I think atthe startup, because you should have had
it, you know done, youshould be doing it then versus you know,
(36:07):
waiting to be an existing business,is that MDP, that market dominating
position, that I was talking aboutbefore, really spending your time understanding that
piece, what's your strength and howare you going to use that UM.
The second I think is focusing onsimplifying your process UM, not trying to
(36:29):
do everything in house UM, butoutsourcing as much as possible. The costs
are going to be higher UM forthat in some cases, but right now,
what you want to make sure isI can, you know, spend
enough of my time getting everything doneand those things that I can outsource the
accounting UM, you know, youknow, the HR, the onboarding may
(36:52):
be a variety of things. Theremay be even some of the operations pieces
that you can say, look,I can I can outsource that for now
UM. Ultimately I'll bring that backin UM. But for now to get
up and running, let me godo this outside and get my product you
or my service on the map UMand in business and then I'll work on
efficiency, you know, later onreducing costs and improving profitability later on UM
(37:17):
and the I guess the other thingI would suggest for startups is tom to
find support groups. UM. It'stough going, especially if you come from
a corporate environment to being the person, you know, the one that everybody's
looking to or if you're a solopreneurthe only one that's in. That can
(37:37):
be a lonely, challenging, frustratingthing, and you need to have a
support group. Not family, notfriends there for other things, um,
but a network of you know,like minded you know, business owners who
can commiserate with you but also helpguide you. Yeah, yeah, yeah,
(37:58):
I understand how for but here's whatyou can do. Here's a suggestion.
So now finding that networking group thatwill help you through that for going
concerns. Probably the biggest you know, m challenge that I see them dealing
with is time management. And Italk about in my workshops. Um,
you know, eighty twenty rule alot because most CEO's founders, business owners
(38:24):
who've kind of been there for awhile and you have plateaued, are spending
you know, most of their timeon things that aren't driving their business and
driving the growth of their business.And so I call it you know,
firefighting and rat killing. They're fightingbuyers and they're killing rats, but they're
not growing their business. And youknow, they're getting focused on things and
(38:47):
tied down by things that are seeminglyimportant. May be important, but definitely
aren't integral to growth, and soI try to get them to focus then
only on those things that are goingto drive the growth. The trivial you
know many kick out the door,the critical few or the vital few.
(39:07):
I get them to start focusing theirtime on. So that's probably one thing
and the other for going concerns isprobably their financial reports. Most of them
aren't looking at there and analyzing theirfinancial reports on a routine basis. You
can I tell folks, I cantell anything that's going on in a business
(39:29):
over the last year, without lastfive years, without ever being in their
organization, by just going through theirfinancial reports. The story is all there.
So if you want to know whereyour opportunities are, where your growth
is, I say that I canfind you forty in forty five minutes one
hundred thousand or more, because I'mgoing to start asking you the questions that
(39:51):
are gonna give me that info thatsays boom there it is right there,
there there, and there there.And so you know, if you get
into a habit and a routine aboutlooking at your sports daily basis, weekly
basis, monthly basis, you're goingto know your business inside and out and
when something is changed and be ableto look very quickly as like, why
did that change? Why is thatmore than it was before? Why is
(40:13):
that less? That is? Whomade that happen? Why did that occur?
That all of those kinds of things. And then I guess the other
is, you know I said earlier, working on that access to capital before
you need it. Those are thethree things that are probably should be you
know, kind of top of plate, top of list for that CEO or
founder who's in an established business.Wow. So tell us as we start
(40:38):
to come up on the end ofthe show, tell us if you have
anything coming up that you'd like ourviews and listeners to know about, any
training or any where you're going tobe speaking where they might be able to
see you again and get some moreof your information. Okay, thank for
that opportunity. I actually I dohave a work shop that's coming up the
(41:01):
seventeenth, June seventeenth. Actually itwas at the end of that promo,
so um, if you know,uh, you know, folks, if
that plays again or want to goto my website, you can see that.
But the workshop is June seventeenth,which is a Saturday from eleven am
to one pm. And the titleof it is Blueprint for Success and it's
(41:28):
uh Doubling your profits through Effective Branding. So we're gonna talk about branding strategies,
UM, taking what's unique about youand how do you use those things
to really explode your profits to growyour business. And so it's gonna be
you know, two hours of work. UM. We're gonna be talking about
specific strategies, things that people canput into place right then and there.
(41:50):
UM. Well, actually when theywalk out of there, um, you
know, on their business. I'llbe doing that with someone you may know,
Grant Magaw. Yeah. Yeah,so I'll be doing it with Grant.
It will be virtual um. Andso they can go to um my
LinkedIn page uh and find you know, the information or linked to it.
(42:12):
It's going to be uh market itthrough event bright um uh. And and
so again I gave you the titleBlueprint to Success, Doubling your profits through
Effective Branding UM. And you know, I think it'll be very effective for
folks. You know, they'll findit very useful um and love to see
folks there, so uh please pleaseregister uh and show up on Saturday morning.
(42:37):
Wow. Yeah, that that soundslike it's going to be a great
workshop, and I hope everyone wastaking notes to uh find so that they
can register for it. So beforeyou go, if you had one piece
of advice to leave with our viewersand our listeners, what would that piece
of advice be? Wow, youknow what, probably this m make a
(43:07):
difference and become indispensable. So inwhatever arena you're finding yourself in, look
to make a difference, not justbe present. Look to make a difference
and make yourself indispensable that people lookto you and say, you know,
(43:30):
we couldn't do it without her,or you know if he wasn't here,
I'm not sure what we would havedone. Now we all know they would
have been fine. But you wantto you want to make sure that you're
having your behavior, your actions areleaving that impression with folks. So I
think that would be the biggest thing, and that will serve you, whether
again you're in a corporate environment orwhether you're in an entrepreneurial environment with with
(43:54):
your clients you know that you're goingout and sourcing, or with you know,
your company's clients that you know you'reworking for. Okay, well,
thank you, it's been a pleasure. If you would give us your email
and your website again, how ourviewers and listeners can reach out to you,
(44:14):
especially so that they could register foryour workshop UM on June seventeenth.
Make sure that they can get there, how they can reach you if they
have any more questions, let usknow. So. The website is www.
Dot Solutions with Results dot com.That's solutions plural with Results plural dot
(44:39):
com. Uh. My email addressis sydneyw that's s I D N E
y W Sydney w at Solutions withResults dot com. UM. If you
go on my website, you alsowill get my phone number. UM.
You can also for the red drinkfor the workshop. I would suggest going
(45:02):
to my LinkedIn page. You'll seemy post in the events and stuff listed
there. So my LinkedIn page isSydney Wormsby. And again you can also
contact me, you know through mywebsite, phone or email or with an
asked Sydney gotcha. Well, thankyou so much for joining us today.
(45:25):
We've been listening to Sydney Wormsby.He's been our guest talking about the Blueprint
for Success, which is also goingto be which is also the title of
his workshop on June seventeenth. Sothank you again for joining us. It's
been a pleasure having you on theshow. Thank you for inviting me.
Alrighty okay. Just to give youall the viewers and listeners out there upcoming
(45:51):
events and things with places where youcan also find me, and that's going
on. Still letting you know thatyou can pre order your copies of the
Own It anthology. It's your Own, It's your life, Own It Unapologetically,
which is the book and the journal. The journal is three hundred sixty
(46:13):
five days to transformation. To preorder the paperback book and the journal separately,
each one is twenty four ninety nine. If you order the set together,
it is forty nine ninety nine.To order your copies, you can
either email me at info at EXWSIdot com or go to my website.
(46:37):
The links are on there you canpre order your copies of the book.
Make sure too to tune in thiscoming month to the Black Business Olympics.
It is going to be June twentysix through July second. As you know,
the Black Business Olympics is a fundraiserto provide scholarships and laptops to high
(47:00):
school seniors going to college and Kthrough twelve entrepreneurs. The Black Business Olympics
showcases black businesses, black business ownersand corporations all around the world, and
the speakers are also from all aroundthe world. So if you'd like to
be a speaker on the showcase toshowcase your business on the platform to showcase
(47:23):
your business, you can also emailme about that at info at EXWSI dot
com. Just put in the subjectline speaker for Black Business Olympics also coming
soon and I'm excited about this.You'll be able to join the Women Show
Up to Rise Up Network. Themission of the Women Show Up to Rise
(47:45):
Up Network will be to empower andconnect all women in their career, business,
professional and personal lives by helping themto gain resources, gain buying power,
increase their revenue, and accelerate theirpersonal business and career growth through unlimited
(48:06):
opportunities. As a member, youwill have access to coaching, training,
events, workshops, resources, networkingopportunities, opportunities, and a lot more.
Also too, if you have notviewed my TEDx talk, make sure
that you do so. It ison YouTube and of course the title is
(48:28):
Show Up to Rise Up and towatch it on YouTube, just put my
name in the search box, whichis doctor Madeline and Lewis, or if
you'd like me to send you thedirect link, you can email me at
info at exw si dot com.I'm excited because as of today, it's
(48:50):
at one hundred and sixty eight thousand, eight hundred thirty seven views, and
of course my goal is to reachone million plus, So keep watching,
keep sharing, keep pushing it outthere. And I do think all of
you that have supported the video,have shared it and have made your comments
regarding the video. I'm also acontributing writer to the own It magazine where
(49:15):
I share nuggets and resources every monthmake sure the Owning Magazine is a resource
for personal, professional and business development. So if you want to get a
subscription or a copy or an annualsubscription of the magazine, you can go
(49:36):
to my website which is info atexwsi dot com. And those are my
upcoming events. So again I wantto thank my guests who was on the
show today, mister Sidney Warmsby.I'd also like to thank my viewers and
(49:57):
my listeners for joining me today.I'm doctor Adeline and Lewis, and then
of course if you'd like to reachout to me, I'm at info at
exw SI dot com. Make surethat you shared this episode, make sure
that you subscribe to our channel again. This is a successful women's show.
(50:17):
We're here every Thursday at two pmEastern Standard time. I'm your host,
doctor Madeline and Lewis helping women toaccelerate the path to success. Thank you
again for joining me. I loveyou all to life and as always,
be well and stay safe out there. Me
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