Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The topics and opinions expressed on thefollowing show are solely those of the hosts
and their guests, and not thoseof W FOURWN Radio It's employees or affiliates.
We make no recommendations or endorsements forradio show programs, services, or
products mentioned on air or on ourweb. No liability, explicit or implied
shall be extended to W four wN Radio It's employees or affiliates. Any
questions or comments should be directed tothose show hosts. Thank you for choosing
(00:22):
w FOWN Radio. I got thetime And did you know women represent just
(00:58):
three percent of Fortune five hundred CEOsand less than fifteen percent of corporate executives
at top companies worldwide. Have youwondered what the secrets are to getting into
the top ranks, whether in theprivate or public sector. Do you want
to figure out how to stop beingheld back in your career? Are passed
(01:19):
over for promotion, then you're inthe right place. Hi. I'm doctor
Madelonian Lewis, President and CEO ofthe Executive Women's Success Institute. I have
decades of experience in the military,the federal government, and corporate America,
and my mission is to help womensucceed and tap into their full potential.
(01:41):
I want to reach a million pluswomen around the world to become the leaders
they are meant to be. Soif you want to move into a management
or executive level position, or maybeyou're a female veteran transitioning out of the
military into business entrepreneurship, then reachout to the Executive Women's Success Institute at
three zero one six nine three threetwo eight four let us get you on
(02:08):
the fast track to success. Well. Hello, and welcome to the Success
for Women's Show, where you canview us on Talk for TV and listen
(02:30):
to us on the Women for WomenNetwork. I am doctor Madeline and lewis
your host, and my mission isto help women accelerate the path to success.
Well today, I am very excited. My guest is coming to us
all the way from South Africa andthe topic today is going to be grow
(02:53):
People, Grow Profit and my guestis Lisa. Let me just give you
a little bit of background about Lisa. Lisa Cracy is the CEO of Ombulei
Group. Lisa is a seasoned learningand development specialists with twenty years of expertise
(03:17):
in effective people management. Her professionaljourney spans multiple continents including Europe, Africa,
the United Arab Emirus and Kuwait.Lisa provides leaderships leadership to a team
of fifty organizational development and learning anddevelopment specialists. She has in in depth
(03:45):
understanding of the principles of talent management, organizational development and change management. Her
coaching expertise is focused on senior levelleaders in international organization, where she offers
them guidance and support. I'd liketo welcome to the Successful Women's Show,
(04:06):
miss Lisa Crazy. Thank you verymuch. Sure that introduction, Doctor maddenine
it is so it's such a pleasureto have you on the show today.
And I normally start by reading thestandard bio on my guests, but I
(04:27):
always like to ask the guests tojust tell us what you want us to
know about Lisa Crazy. So interesting. I am first and foremost businesswomen and
started my business about twenty years ago, and I have a passion for people
(04:47):
and creating a environment, a workingenvironment where people can thrive. So that
is the whole focus and that ismy mission. So yes, that's who
I am. So tell me aboutyour journey, that what brought you into
(05:08):
this industry. As I was readingyour bio. It talked about you being
a learning and development specialist. Youhave over twenty years in that industry.
What brought you to that particular area. So, I've always had a passion
for education, and I started mycareer off as a teacher, but I
(05:30):
always wanted to move from teaching intoadult education, and that is where I
started. I've focused very much onbehavior science and the softer skills, which
I think is as important as thetechnical skills for successful employees. That drives
the success of businesses. So thatis I've got into learning and development.
(05:56):
Okay, now your business is twentyyears old. Our a little bit twenty
years old next year. Correct.Tell us about the Bully Group. Sure,
we are South African based group thatfocus on people and organizations. We
focus on talent management and training anddevelopment. In talent management, we focus
(06:20):
very much on leadership development, supportingwith executive coaching and leadership coaching. We
also look at the different levels withinorganizations and we align interventions to assist in
bringing everybody up to speed and performance. Then our training and development company is
(06:44):
very strong. We've established it's anaccredited organization that has got three academies that
serves different sectors in the business world. So we've got a Manufacturing and Production
accu aademy that focuses on mining groups, because in South Africa that's quite a
big sector, mining and manufacturing groups. Then we've got a retail academy that
(07:11):
focuses very much on the different levelsof within an organization and training people on
those different levels in different disciplines.And then we've got a business and Leadership
academy that really focuses on accredited leadershipprograms and business administration programs and so forth.
(07:35):
So that is the borclear group.We are passionate about people and we
believe that if you develop your people, that will drive your profit. So
absolutely so, do you find thatyou have more women that you train or
that come to you or is ita mixture of both women and men.
(07:58):
You know, men are equal numbersin equal numbers, So in South Africa
were well equal in numbers, althoughwe are trying to and I think it's
also a drive from organizations to createopportunities for women, to give African women
(08:18):
the opportunity to be trained up andempowered. So there is a system employment
equity that we implement in our countrythat drives from a government perspective drives the
certain targets that we have to traincertain women in certain leadership positions to uptrain
(08:39):
and empower them. So definitely weare seeing the changes there. Oh wow,
that's fantastic. So what is yourlife purpose and your what is your
leaderships now? Since you've been youknow, in business, like I said,
over twenty years, I know overthe years it's probably change, but
(09:00):
tell us about that. Yeah,it definitely changes. You know. I
think humans, we as humans arenot statement. We have a care of
the self that stays the same,but we are ever changing. So my
leadership style is very much transitional.I like to bring inspire people to be
(09:26):
self directed and have self leadership becauseI do think that with the right guidance
and support and mentoring, the potentialis in every person to really unfold and
live it. Absolutely, you're absolutelyright about that. So how do you
(09:48):
manage your work life balance? Iknow it's it's it's probably a lie to
have to train and develop, especiallywhen you're dealing with big corporations. And
from what I gather, you've you'vedone it around the world so to speak,
you know, in different countries Europeout not only Africa, but in
(10:13):
the United Arab Emirates. So howdo you manage your work life balance?
Sure, when I started the business, doctor Madeleine, you know I've my
children was small. I've got twogrown up children now adult children, and
it was difficult. It was morecomplex than it is now. So I
(10:37):
had to ensure that I had areally good support system through family and friends
that I was very pleased to besurrounded with. Now things have changed.
My children have flown the nest.They all making their own lives and it's
much better. So traveling to dowork in different countries have been so much
(11:01):
easier. Life balance. I dobelieve in a balanced life. I think
as a leader, and I thinksometimes when women enter the corporate life or
business ownership life, they have theidea that you, you know, in
(11:22):
order to be in competition with whoeverat that level, you need to really
just work work, work, work, work, and show that you are
totally committed to being kind of aworkaholic. I don't believe in that.
I think that you as a leadershould set the example to work smart,
(11:43):
to be healthy physically healthy and emotionallyhealthy, and if that means you need
to take time out you do that, you look after your physical health because
you are You are nothing to nobodyif you are overworked and you are not
(12:05):
healthy. So I fully believe ina life balance. I don't believe in
working overtime. Our office hours arevery much We also try and look after
the wellness, the corporate wellness ofour employees. Our office hours are from
(12:26):
eight to four so that you stillhave time in the afternoon to stead with
your family, and then on aFriday we close the office at one block.
We close it so that people canhave a Friday afternoon to relax,
to enjoy it with their children,or to just go to the beach or
(12:46):
just be So I am propagating thisbecause we still get the work done.
Our organization is still very competitive andachieving the goals. I would imagine that
helps uh that you know, doingthings like that helps the morale too,
(13:07):
which would make them want to dowell at work. And even when they're
there, they're probably much happier becausethey know, like you said, on
a Friday, they can leave earlyand have time to spend with their families.
So that definitely, I think wouldhave something to do with the morale
too of the people that's working forthe organization. Wow, So I'm sorry
(13:31):
most definitely. I think you knowwhat the purpose was when we started off.
I said, we have to worktogether. We've got to be the
change agents. We speak, wespend most of our waking hours in the
workplace, and we've got to bethe change agents that say, let's make
this not a toxic environment. Let'smake it a balanced of environment where people
(13:54):
can thrive. Absolutely too bad.A lot of other businesses don't do the
same thing. They just want,i mean, call people on holidays and
expect them to work on holidays anddifferent things like that, and people get
burned out, you know, theyget burnt out when they have to constantly
(14:15):
be there around the clock twenty fourseven their own call or something like that.
That tends to burn people out.So I think that's a good,
you know, thing that you allhave adopted in your organization. So,
as a female, what were yourbiggest challenges for you as a CEO in
(14:35):
the business world? So I thinkwe've come along way, you know,
but they were challenges. There's alwaysthat systemic societal perspectives of a woman should
not be sitting around the corporate table. And then again, it's not only
(14:58):
the ma that has that perspective.Sometimes we as women or our feel of
women create that perspective. And Ithink the challenge was to to change that
perspective without being trying to be aggressive, but to be confident enough to sit
(15:20):
around that table and put up yourhand. And to the challenge was that
I had to work at times workmuch harder to gain the respect of my
fellow male counterparts. Wow. Nowwe know, we all know that success
(15:41):
means different things to different people,But what do you feel is the secret
to your success? I think thesecret to my success definitely is that I
don't always think of myself as thethe most cleverest person in the room.
I surround myself with people that havegot huge abilities and are extremely clever,
(16:11):
and that assists me to be successful. So I think I choose widely and
I trust them to work with meto drive the success of the business.
And then again, you know myfamily. I think my success is also
(16:34):
that I've always had a vision thatI've got to create wealth and wellness for
my family, whether it's the workfamily or my own family. So that's
a big driver for me. Wow. So how do you you know we
(16:59):
are like is a big organization,big corporation would have you in, there's
still the community out there. Howdo you give back to the communities that
you do business with. So inSouth Africa, we have a very high
unemployment rate amongst the youth and weas a book they are in a fortunate
(17:22):
position that we can be the bridgebetween the corporate world and the unemployed rural
youth in South Africa in the sensethat we would convince corporates to embark on
a twelve month accredited program where theywould then afford unemployed youth that is recruited
(17:48):
and gone through the recruitment process theopportunity to come into the workplace. They
pay for their studies and they affordthem twelve month kind of internship where they
also gained workplace experience. So throughinitiatives like that, I think our company
(18:10):
as the bridge between corporate and unemployedyouth. We are bringing opportunity and giving
dignity to the young people and hopewe give hope. That's through education.
There is if you are willing toself direct you yourself, then there is
(18:33):
an opportunity for you to grow yourselfand start a career. Definitely now a
lot of your again I was readingin your buy or a lot of your
coaching expertise, it says that youfocus it on senior level leaders in international
organization. Why why is that?Why do you feel that they're the you
(19:00):
have more to offer that group asfar as because of your skills and your
abilities? Is that why you tendto focus on the senior levels and the
organization. I think first and foremostmy knowledge and support live with the more
senior teams. I try not tobe everything to everybody. I try to
(19:26):
focus on certain areas. So andwhen I say I focus on senior executives,
it doesn't say that I won't goyou know that I can't goa to
somebody on a lower level. Ijust think that my expertise and my focus
lies exactly there. And also thatis just also initiative to bring a change
(19:55):
about in workplaces because it filters downfrom the top. So if you want
to influence, start with the topleaders. So yeah, yeah, do
you find that in dealing with thoseat the top that it's hard sometime to
change that mindset, you know,to get them to kind of pivot a
(20:18):
little bit, you know, tomaybe not be so strong on their big
on their ideas, but look atit as though, Okay, maybe I
do have to bend a little inorder to make certain things work. Do
you find that it's hard to getthem to change their mindset? It's going
(20:40):
to be difficult to qull to talkabout a collective because we address them as
individuals, and every individual is different. What I have found as a collective
is that the leaders are much moreperceptive and open to work with you because
(21:00):
they do the work and we support, but to take a bit of guidance
and to also be open to changeand to implement change, because I think
most of them that I've encountered are. And it also dependent on the different
(21:22):
generations, because you'll get the oldergeneration that might be a bit stuck in
certain thought patterns or my way orthe highway, and you've got to work
a little bit harder to gain theirtrust and to bring the change. But
(21:42):
in the end, it is reallyabout to land home. It is about
the organization that they need and thata level of five leader would want to
work for the organization for the benefitof that organization. And once that lands,
(22:02):
they start opening up. So ittakes work, and it's it's a
different path for different individuals. Igot you. Yeah, So how do
you tend to persevere through the toughtimes? I mean, for example,
how did you fare through the pandemic? I mean how did that affect your
(22:26):
your organization, you know, makingsure that it stayed on track because you
know, I know here in theUnited States, a lot of businesses went
out of They went out of businessbecause they couldn't pivot or you know,
didn't have something else another way tomake profits once the pandemic hit. So
how have you been able or wereyou able to persevere throing those tough times.
(22:52):
Yes, I think the pandemic hashas had a severe effect worldwide on
the businesses and organizations. From ourside, and I've seen this, we
were we were in a situation wherethe lockdown came very suddenly in South Africa.
(23:15):
I think they announced it and withina week we had to lockdown everything
and we are projects that we ranacross the country was in jeopardy because of
that. So the first thing thatwe and it was very worrisome. I
would not take away the stress andthe strain around that. I think what
(23:37):
saved us was that we were extremelyagile. I think organizations that was too
slow in their decision making in theirresponse to this were the ones that was
hurt the most. We were extremelyagile, very flexible. We immediately engaged
(24:02):
on an online platform where we wouldbe able to take all the projects,
training projects and things, and wewere day and night to get that live.
And yes, thanks to my team, we we got that life within
most probably two weeks, and wewere able to continue to put our clients
(24:29):
at ease that this can still happen. And funny enough, and I'm sure
you will know now that most ofour business is now done online. You
know, we really have face toface meetings with clients now, most of
our meetings are online, so weare in a virtual world. But it
(24:49):
was a lot of resilience. Itwas a lot of hard work, but
we were agile, flexible, andI think that's our response was quick.
Yeah, definitely are you all stilldoing are there still is there still a
lot of remote work going on?Or have most of the people returned back
(25:14):
to the offices and you know andconducting business as usual. So in our
and our officers, everybody has returnedback to the officers. It's just for
us. We found that for ainteractive team to really work well together.
That worked for us. I knowthat some of our clients have got a
(25:38):
kind of a blended approach and they'veallowed some of the employees to work maybe
two days from home. We haveone or two employees that we allow,
which is more of the older agedemployees that we're more at risk. During
COVID. They have become so usedand they still the lever on everything that
(26:02):
they are allowed to work home.But most of our employees have returned home
and I mean return to the office, and I think they preferred the human
touch, the human interaction. Youknow, I still don't think that the
virtual world. It's a great world, and it's I love technology, but
it is it doesn't make up forthe loss of human interaction. Yeah,
(26:27):
absolutely absolutely So, if you hadto give us some tips for growing a
business, what would a few tipsbe. That's a there's a lot of
tips. So I think the firstthing is that I would like to say
(26:49):
is that you've got to be veryvery careful around your cash flow, and
you've got to you've got to planwell, you've got to plan your resource
as well. And the day thatyou start a business, I've seen this.
It is a rather be conservative aroundthe spending and conservative around the growth.
(27:18):
Work more towards sustainability rather than justgrowing for the sake of growing,
trying to be the biggest and thestrongest. We believe in growing sustainable and
we are very conservative in the waythat we manage our finances in our business,
and I think that has been oursuccess for the twenty years. We
(27:41):
also would also because I've seen whenpeople start business is the first thing they
do is they have a bigger car. They want to show they are the
boss they are. I've got thetitle, I've got to show it.
You know what is that thing?I've got to be yet before it's even
really there. And that is thefirst mistake. Be conservative, as Warren
(28:07):
Buffett said, you know, beconservative around your finances. Be careful.
You need to be very it's gotto be planned well, manage your expenses,
and don't just drove for the sakeof growing it. Wives mmmm,
absolutely so tell us what would youlike to achieve? What what's something that
(28:34):
you'd like to achieve, Say maybenow or a couple of months from now,
or maybe even within before the endof the year. What do you
want to achieve. Well, thisyear, I've just turned sixty, So
(28:55):
yeah, I think there's so muchthat I still need to do. I
think we are so blessed that welive in a world where sixty is a
wonderful, wise age, but it'snot the end. I think it was
Bismarck that started the whole concept aroundretirement, which was actually just a kind
(29:18):
of a financial thing that he implemented. But in my mind, what do
I still want to achieve. I'vegot another teen years that I really want
to work and do my life's work, which is really empowering women. I've
got a granddaughter she's three now,and I've got a daughter she is a
(29:44):
lawyer, and I have a responsibilityto create a world which is free of
bias. So what I want toachieve still is to make sure that we
embrace diversity, that we we havea fair world where everybody has a fair
chance to be successful. MM.So is there anything right now that your
(30:11):
company has going on that may becoming up on the horizon that any type
of training that you might want tolet us know about, or you know
that that's in the way, somethingmaybe you're putting together that you'd like to
to share with the audience. Well, we are always busy with projects,
(30:33):
training projects and so on, butthank you for the opportunity. I think
from our side, we are startinga woman empowering webinar serious. We will
be working with giving business trips toyoung entrepreneurs that's starting arts in business and
(30:55):
that would be a monthly thing andthat would be advertised and there would be
a pain around that on our website. Okay, So in hearing you say
that if there was someone who wantedadvice from you about getting into the same
industry that you're in, what wouldyou tell them? What do you think
(31:18):
the first thing they would need todo to prepare themselves to get into that
industry. I think the first thingis that you need to understand the industry.
So and for every country there's differentrules that apply, you know in
the countries, so so decide whereyou are going to focus. For me,
(31:45):
my international work was very much onconsulting two big corporates, so it
wasn't as much on establishing a trainingintervention per se. Was more consulting side
of talent managements and so forth.But if you are going to get into
the learning and development space, familiarizeyourself with the the what is needed for
(32:15):
that specific country. And also Ithink if you are going to think about
we've got a very strong accredited drivein our country for accredited programs, which
does not play in the business schoolarea. So because we know that if
(32:37):
you want to come into a learningspace in South Africa, you are going
to be lost. If you arenot accredited with programs, people will not
utilize your services because that kind ofgives credit to your institution as well.
So I think that's the first thingthat I would advise people on is to
(33:00):
make sure that you understand your marketsthat you are going to do business and
and then for us as well,you don't have to be everything. I
believe in networks. I believe inholding networks with other business people. You
(33:20):
know, we might not have aprogram, but we can there's always a
share of a project that we canshare with somebody else by utilizing their expertise
or their programs or whatever. Takehands. It's it's really benefited as without
having to reinvent the wheel around things. Okay, okay, So if any
(33:44):
of our viewers and listeners might wantto reach out to you for some additional
information or maybe like you said,just to find out maybe what they might
need to do to understand how todo business in your country, some of
the countries that you've done business in. How can they reach out to you?
(34:06):
So I think the best always isto go to our website that we've
got all our email addresses of oursenior teams on there as well, and
also that's our contact details, soit's w w w ubukle hr dot coza,
CEO dot z A and I canshare that, but our website is
(34:31):
where all the information is and thecontact details and my personal email address is
also available on the website. Okay, well, thank you so much.
You've shared some breat nuggets with us. I appreciate you coming on. I
think before we came on screen,you said that it was Women's month in
(34:55):
South Africa, so it was greatto have you here to be able to
celebrate that and have you to comeon and share some nuggets in regards to
organizational development and leadership. And Imean it's we've just appreciated you being here.
And again I know the time difference, so we appreciate you taking time
(35:20):
out of your schedule to come onand share with us. So thank you
again if you'd like to put yourinformation again, just let everybody know if
they want to reach out, ifyou want to let them know one more
time, that would be great.Can I tell this to do say thank
you, doctor Medlin, thank youfor inviting me on your program, and
(35:44):
thank you for the work that youare doing to empower women across the world.
It is greatly appreciated, and it'swonderful to know that we've got other
warriors out there that is change inthe world step by step in small little
barts. We've all got daughters,we've all got granddaughters. So thank you
(36:07):
for that. Absolutely, absolutely,again, thank you so much for being
here with us. You've been listeningto my guests, Miss Lisa crazy.
Did I get that right? Right? Right? So much? Now I'm
going to do what I usually doaround this time is share some upcoming events
(36:30):
that I have that will be comingup that I have. And the first,
of course, is that you cannow again pre order your copies of
the Own It anthology It's Your Life, Own It Unapologetically and the journal three
hundred and sixty five days to transformation. To pre order the paperback book and
(36:54):
the journal separately, each one bythemselves is twenty four ninety nine. To
order the complete set, which isboth the book and the journal, that
would be forty nine ninety nine.To order your copies, you can email
me at info at EXWSI dot comor you can go to my website which
(37:19):
is www dot EXWSI dot com.I'd like to also let you know to
make sure to tune in to theBlack Business Olympics this month. It's taking
place this week August twenty feet throughthe twenty seventh, and as you know,
the Black Business Olympics is a fundraiserto provide scholarships and laptops to high
(37:44):
school seniors going to college and Kthrough twelve entrepreneurs. The back Black Business
Olympics showcases black businesses, black businessowners and corporations all around the world.
And if you'd like to be aspeaker to showcase your business on the Black
Business Olympics, you can also emailme for information on that and email me
(38:08):
at info at e x WSI dotcom. And just as a special note,
I will be speaking tonight on theBlack Business Olympics at seven pm Eastern
Standard time. If you'd like totune in, you can go on YouTube
put in Black Business Olympics and thenclick on the live session. Also coming
(38:31):
up on the right horizon in Octoberis my Show Up to Rise Up Women's
Summit. To find out more aboutthe event or to be a speaker at
the event, you can email meat info at ex WSI dot com.
And I've been also letting you knowabout the that you'll be able to join
(38:57):
the Show Up to Rise Up Networkwork and the mission of course of the
the women Show Up to Rise UpNetwork will be to empower and connect all
women all around the world in theircareer, business, professional and personal lives
by helping them gain resources, togain buying power, to help increase their
(39:22):
revenue, and to accelerate their personalbusiness and career growth through different opportunities that
may come about. As a member, you will have access to coaching,
training, events, workshops, resources, networking opportunities and so much more.
(39:42):
And if you have not yet viewedmy TEDx talk which I did in Vancouver,
Canada, make sure to do so. The topic of course is show
Up to Rise Up and you canwatch the TEDx talk on YouTube. To
do so, you can just goto you to put in my name doctor
Madelin and Lewis in the search box, or if you'd like you and you
(40:06):
want the direct link, you canemail me at info at exwsi dot com
and I'll email you the direct link. Make sure to check it out because
again I am so excited. It'sstill rising, still getting lots of views
on Right now the views are atone hundred seventy four thousand, seventy So
(40:30):
thank you all the ones that haveviewed it, have shared it, have
commented on it, has supported itin different ways. Thank you so much.
Continue to push it out there.As I said, I want to
reach a million plus women around theworld, have them to see the video,
and just be able to provide thatoutreach to them. I am also
(40:52):
a contributing writer to the own Itmagazine where I share nuts and resources every
month. Own It Magazine as aresource for personal, professional and business development,
So make sure if you'd like toget a subscription. For an annual
(41:13):
subscription to the magazine, you cango to my website which is uh www
dot ex wsi dot com and you'llbe able to get an annual subscription if
you'd like. If you'd like forme to send you a sample copy of
the magazine, email me at infoat e x WSI dot com. So
(41:37):
I want to I would like tothank my guests again, Miss Lisa Cracy,
and my viewers and listeners for joiningme today. Of course, you
know this has been the successful women'sshow. I'm doctor Madelin Lewis and as
(41:57):
you know, if you'd like toreach out to me, i am on
all the social media sites. Youcan also email me at info at EXWSI
dot com or go to my websitewhich is www dot exwsi dot com.
And while you're there on the website, make sure you download my free three
(42:21):
part video series on three things everywoman should do to position herself for executive
leadership. Also, make sure tosign up for my online course which is
Cracked the Career Code how to Leadwith Confidence, Charisma and Credibility. To
(42:43):
sign up for the online course,you can go to www dot Crack the
Careercode dot com. Again, I'mon all the social media sites. Don't
forget to subscribe to our channel,which is my YouTube channel and talk for
TV channel. Make sure you sharethis episode, like the episode and just
(43:07):
send it out there to friends,family, and colleagues. We had some
great information that was shared with ustoday by my guest, Miss Lisa crazy
again. This is a success forwomen's show. We are here every week
at two pm Eastern Standard time.I am your host, Doctor Madeline and
(43:27):
lewis helping women to accelerate the pathto success. Thank you again to my
guests. Thank you all to myviewers and my listeners. I love you
all to life, So be welland stay safe out there. Then have
(44:05):
and me H