December 19, 2023 • 49 mins
Join Dr. Lewis in a conversation with Eugenia Oganova, Owner of Transcension Gate-Soul Strategy. Ms. Oganova is a Business Strategist and Marketing Energetics Coach with two decades of experience. She is renowned internationally, and a self-made millionaire. Ms. Oganova has been featured in FOX, NBC, CBS, USA Today, Brainz, and in over 100 other publications. Email: kaitlin@podcastvirtuoso.com Website: http://www.eugeniaoganova.com
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Success 4 Women is broadcast live Thursdays at 2PM ET.
Success 4 Women TV Show is viewed on Talk 4 TV (www.talk4tv.com).
Success 4 Women Radio Show is broadcast on W4WN Radio - Women 4 Women Network (www.w4wn.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com).
Success 4 Women Podcast is also available on Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
Become a supporter of this podcast: https://www.spreaker.com/podcast/success-4-women--3126970/support.
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The topics and opinions expressed on thefollowing show are solely those of the hosts
and their guests, and not thoseof W four WN Radio It's employees or
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questions or comment should be directed tothose show hosts. Thank you for choosing
(00:22):
W four WN Radio. I gotthe time And did you know women represent
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just three percent of Fortune five hundredCEOs and less than fifteen percent of corporate
executive at top companies worldwide. Haveyou wondered what the secrets are to getting
into the top ranks, whether inthe private or public sector. Do you
want to figure out how to stopbeing held back in your career? Are
(01:15):
passed over for promotion, then you'rein the right place. Hi. I'm
doctor Mattlanann lewis President and CEO ofthe Executive Women's Success Institute. I have
decades of experience in the military,the federal government, and corporate America,
and my mission is to help womensucceed and tap into their full potential.
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I want to reach a million pluswomen around the world to become the leaders
they are meant to be. Soif you want to move into a management
or executive level position, or maybeyou are a female veteran transitioning out of
the military into business entrepreneurship, thenreach out to the Executive Women's Success Institute
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at three zero one six three threetwo eight four. Let us get you
on the fast track to success.Well, Hello, and welcome to the
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Success of Women Show, where youcan view us on Talk for TV and
listen to us on the Women forWomen Network. I am doctor Madeline Ann
Lewis your host, and my missionis to help women accelerate the path to
success. Well, today's topic isstreamlining for success, and my guest is
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Eugenia Oganava. Let me just giveyou a little bit of background on her
and make sure I pronounce her namecorrectly this time. Eugenia Oganova is a
business strategist and marketing energetics coach withtwo decades of experience. She is also
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a renowned internationally and a self mademillionaire. Eugenia has been featured in Fox,
NBCCBS, USA Today, brands andin over one hundred other publications specializing
in empowering female coaches, personal transformationexperts, and holistic professionals. Eugenia's unique
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approach combines masculine linear strategy with femalenonlinear energetics. Her methods helps coaches increase
their monthly income by ten thousand toone hundred thousand without added pressure, sacrifice
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personal needs, or burning out.I'd like to present to you my guest,
Miss Eugenia Okanova Oganova Oganova, getit right, Ohganava, Hi,
I'm glad to be here. Thankyou so much for joining us today.
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I am looking forward with you forsharing some of your nuggets with us.
But before we get started, Ialways give the standard bio on my guests,
but then I'd like to ask theguests to just tell us what you
want us to know about Eugenia Oganova. Well, thank you. What I
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would like people to know about meis that my life has always been of
service. I started working very early, and I was born with ability to
see people's potential. I call itclak wins, you can call it intuition.
I mean, there's many different wayis to kind of label that.
But by the time I was fourteenyears old, I was already working with
paying clients, had my business andwas helping people understand their purpose in life
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and how they can enhance doing whatthey are doing so that it is more
aligned. So my passion has alwaysbeen to support people, especially women,
in bringing wealth to them in aharmonious way. Not by becoming like men
when we're chasing and fighting and competingand whatever else, but by using our
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own unique powers, by leveraging thisunique inner badass magic that we have to
create wealth in a harmonious way andhelp other people through it, sort of
like helping leaders lead better. Sothat's kind of the main gist about me.
Okay. So in assisting coaches tostreamline, because coaches are mainly what
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you work with mostly coaches, Soin assisting the coaches to dreamline their business
for successful growth, what specific strategiesor approaches do you find most effective in
doing that? Well, one ofthe answers to this question. I mean,
I've thought of many, but oneof them would be don't skip the
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basics. This is the part thatI cannot stress enough because this keeps coming
up every time that somebody comes tome and says, well, I've tried
everything. I've tried this, I'vetried this, I've tried that, and
it doesn't work, and then westart looking at it and so many basics
have been missed. That that's whereI would say that if you want to
streamline your success that things go smoothly, really invest in understanding how business works
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and who you are. And bybasics I mean clear message, Like you
got to be able to be clearas to what your mission is, what
you're saying to whom it is,how you're going to present that, what
are the right words that connect withyour audience. If that is still unclear,
that right there is itself would bea big issue why something in your
business doesn't work. And that it'snot just for entrepreneurs as an advice,
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that's even in your career. Ifyou can't clearly articulate the value of yourself,
that's going to be an issue.So that's I would start there.
That's one of the basics. Anotherbasic is visibility. A lot of times,
I think, especially women, wemiss that. We sort of assume
that, well, if we're doingeverything right, they will come to us,
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and no, that's not how itworks. You can be doing everything
right and be the best kept secretin the universe. So you want to
actually show up. You want tobring your gifts out into the world.
And we'll talk today more about theways of doing that. That's more harmonious
with an individual who's doing it,but it's still an important factor. So
if something isn't working, you wantto check with yourself. Am I findable
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by my ideal clients? Because ifyou're not findable, that's actually part of
the problem. You don't have enoughinflow of leads to create a business.
Another thing that I would say inthe basics would be a great off for
if you don't have an offer thatyou know how to talk about and then
how to sell, so you needto selling skills as well, that's not
going to work as well. Sothis is kind of where I would start
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troubleshoot instead of giving up or startingover every time. Instead, if you're
doing what you want to be doing, just dig in and learn more.
Now we all know that not allproven business strategies work universally. Can you
share some insight on navigating this challengeand what coaches can do when facebook strategies
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that don't align. Absolutely One ofthe techniques that I use is understanding your
soul design. What I mean bythat is understanding how you're built in this
lifetime, how God Universe puts youtogether. What are your natural ways?
What do you like, what youdon't like? What are your gifts?
What are the difficult things you needto learn? What are the things you
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need to let go of? Whenyou understand your sole design, you can
build your business around that. Soto answer why so many strategies seem to
work for other people very well butmaybe not you. Then you're wondering what's
wrong with me? Kind of whyis it not working? It's not that
there's something wrong with you. It'sa lot of times something wrong with a
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strategy, but not in a strategysense. A lot of times people think
like, oh, that means thestrategy is bad. It's like, no,
all proven strategies are good. Theyall do work, but they work
differently for different people. And it'sactually our job to find what is our
natural way. And I'll give youan example, like, if let's say
somebody's natural way is to dive deepinto something and then dive out and switch
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gears, they will be really badat the strategy of posting daily because that's
not how they build. So thatperson should record a lot of content or
write a lot of content and thenpost it kind of by scheduler, you
know, daily, instead of literallybeing there versus design of somebody who's inspirational,
intuitive kind of a person. Thosemight be much better inviting people into
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their lives by just turning the cameraon in their kitchen and talking about some
incredible moment that just occurred. Soenergetics of how you show up is just
as important as strategy. And whenenergetics are not included, when the sole
design is ignored, then we tryto fit ourselves into a cookie cutter machine,
something that somebody else created and ittells us, Okay, these are
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the right ways. And I alwaystell my clients there is no right way.
There's your way, So you needto find your way, and that
is actually our responsibility is to findthat way for ourselves. No coach,
no mentor no book out there cantell you that. They can tell you
things that work for other people,and sort of think of it like a
buffet and from that bookay, it'syour job to figure out what am I
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hungry for? Like what would workfor my digestive system? Right, You
wouldn't just go and eat everything thatwould make you sick. So this is
exactly the same thing in business,and women tend to ignore that because we
get programmed into being the good girland looking for the I think. So,
then if somebody is doing something right, and especially if they sound maybe
a little bit more confident than you, you might think that as like,
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oh, that means this is theright way. And I would always encourage
to if you are picking up acoach, pick somebody who will help you
be more. You not need more, absolutely so always that is unique.
That is absolutely correct. So mostof your clients are most of them females
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that you work with, and Iknow you work with all clients that are
already coaches. Correct, Yes,so the majority of who you work with
is females or are they all females? Yeah? I work with women who
are coaches, mentors, professionals,healers, anybody who is in a niche
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where they are. It's called anintangible niche when we are working on helping
other peop people with empowerment, mindset, leadership, things like that that are
much less maybe like tangible than buildingsomebody's website or something of like more tangible
sense. But yes, my focusis always on women because I think that's
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the most overlooked group, and alsobecause there's not that many marketing strategies and
business strategies that are designed for women, most of them designed by men for
men, and then women try toadopt them and in doing so feel squished,
feel tired, feel exhausted, feelinauthentic, and then we start to
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doubt ourselves. We start to thinkthere's something wrong with me, that I
cannot make this work when he orwhoever else that she's following made it work
really well. So that's why Ialways focus on female coaches, because I
think finding a way that incorporates yourlife and your business so that it stops
being this like over here it's abusiness, and then I need to carve
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out time for my family or forbeing able to have some self care,
like it's the two separate things.One of my philosophies is that you are
the most important thing, the servicethat comes through you, the gift that
comes through you. That's like yourcommitment must be to that gift. As
long as that is so, thenthe business rotates around that and your life
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and everything kind of rotates around that. So if you give it high enough
commitment point, then everything becomes congruentversus making Like, Okay, business is
my commitment, family is my commitment, self care is my commitment. And
before long, especially with women,we'll have to make many commitments and then
obligations kind of kill us. Soinstead of going in a direction of too
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many commitments, make one to themost important thing. So if that like
to me, and this is whatmy clients see as the most important thing,
is their mission, Like we callit a sole mission. You can
think of it like what God putin your heart, or you can think
of it as this is my lifepurpose like whatever your terms for that is,
but something as the bigger meaning whyyou're here. So if that becomes
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the main mission, main thing you'recommitting to, then how can my business
serve that instead of how do Iserve my business? How can my life
and my family and my self careeven serve that mission? So then you
taking care of you becomes part ofOh, I'm serving my mission by making
sure I'm well resourced and relaxed absolutelyand you replenished instead of all I'm taking
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time away from my business in orderto take care of myself. So kind
of like think of it like apyramid. You want the top of the
pyramid to be thinking big enough andworthy enough for you to align your whole
life around, and then everything elseharmoniously fits into it. Wow, that's
a good analogy. I like that. That's a good analogy for that.
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So tell me when it comes tomarketing, positioning, what natural approaches lead
to a successful and stream defined businessthat is also in alignment with the coach
goals. Well, one of thethings that I kind of started talking about
it is commit to your gift,focus on your gift. Out of that
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also comes out what are you talkingabout? In my methodology, we call
it sole expertise versus skills, Somajority of coaches are trained to talk about
their skills like this is what Ican do, this is what I do,
this is what I was training,this is my certification. And I'm
sorry to tell you, but nobodycares. This is not something that people
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buy on. So you always wantto uncover what is that unique gift inside
your heart? What is it thatyou meant to bring here? And usually
it's a quality, it's not somethingyou had to learn. Like let's say
people always tell you secrets and you'renot asking them to tell you secrets,
they just do. Or people feelso comfortable and relaxed in your presence when
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maybe they don't with somebody else,or maybe they automatically trust you to go
deep with them and tell them somethingthat they might not be able to hear
from somebody else. My gift isthat I'm able to find within very much
complex situation something that's the root ofthe problem. I go straight there,
and that saves people like years ofpressure and forcing themselves into things that don't
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really work for them. So that'sa gift. But you can't really build
a business to say, well,this is what I do. Pay me.
So then yes, you do needto have skills, you do need
to have like whatever it is thatyou're actually doing as your offer. But
what you want to message about isnot the stuff you do. It's this
unique thing about you that makes youdifferent. That is your gift. So
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that's one thing that I would definitelysay on that. Another piece is vision.
You need to make sure that yourmessage speaks to something ahead. It
speaks to what's possible, it speaksto the next step or the next level,
because if you're only focusing on theproblem that's not going to take you
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very far and will not create asmy And one more thing that I think
is also one of the most importantpieces in market positioning is to position yourself
that you actually can get paid.And that means who are you talking to
needs to be defined, that thosepeople can afford you. So that's not
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that I think a lot of timesis not talked about because it's assumed that
well, if I'm delivering my gift, of course people will just come and
yes, plenty will come that wouldlove you, that would be so grateful,
but that does not mean that theycan afford to pay you. So
part of market positioning is figuring outthis balancing act between what you're good at
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and what you can do, andhow you're delivering your gift, how you're
talking about it, but also whoare those people, And before going too
far into it, I would saythe main part is speak to a premium
level client. Premium level client isnot necessarily a wealthy person. It's somebody
who has higher standards. Usually it'snot a beginner who has already been around
the block. And whatever the thingthat you are delivering to the world So
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if you're teaching mastery, well,chances are they've read a lot of mastery
self help books or something. Ifyou're teaching confidence or career progress, chances
are they've already done some of thatlegwork themselves, maybe took a class,
maybe had the coach. So thoseare not people who need to be educated
in it's a good idea to getbetter in confidence, or be self masterful,
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or love yourself more like, theyalready get that. So what they
want, though, is the nextlevel. They want the next level when
it's uniquely customized to them, andfor that you need to be an expert.
So if you are an expert,if you are somebody with years of
experience, then don't talk to peoplewho are at the base level because there
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are plenty of other coaches who couldbe helpful to them. It's not necessarily
your job to help everybody just becauseyou can. Your job is to help
only people that only you can help, and those are the ones that we
would call pre clients, And thoseare the ones that will be able to
afford you or will find a wayto do so because they will value what
you deliver. Absolutely. That iskey right there, is to make sure
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that you are talking to the peoplethat are that will appreciate what you can.
You know the value of what youcan teach them. That is that
is definitely key. What I liketo do right now is just a break
and show your take a commercial andshow your video and so that our audience
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can also see what you do andhow you do it. So if we
can take a couple of minutes anddo that, take a break, and
we'll be right back. If you'rea woman with a gift, a coach,
a healer, a professional, andyou're trying to grow your business or
scale to multiple six or even sevenfigures, I can save you years of
pressure and forcing yourself into cookie cutof strategies. I can teach you how
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to leverage your unique inner magic sothat you can sell offers for five thousand,
ten thousand, twenty thousand with theease. You do not need to
launch a new program every month.You do not need a huge email list,
You do not even need to graduallyarrive at the high ticket market.
Following my conscious Future method, youcan own your gifts and become a high
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end coach. What you do needis the clarity on your gift and how
to talk about it so people canunderstand and want to purchase it. Irresistible
high ticket offer and a strategy thatmakes you find the ball in the world.
If you're just starting your business,I can show you how to position
your gift in the marketplace and actuallymake money. If you've been at it
for a while, then let's finetune and scale so that you only do
(20:41):
what actually works for you. Goto sol strategywebinar dot com for a free
training that will show you how coachesget to sustainable ten k or more per
months selling high ticket offers and findclients who love to buy from them offers
for five thousand or more. Wow, there is fantastic. I mean,
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I like the fact that you saythat you show them how to own their
gifts and also too, you know, when people are starting out, they
really don't know. They have anidea of what they want to do,
but they really don't know how toput that idea a lot of times out
there, so that, like yousay, they can make money doing what
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they want to do. So Ilove that. That's why I wanted to
play your promo videos so the audienceand the viewers could get a better understanding
of actually what you can do forthem. So tell me what in your
experience are the most effective offer strategiesthat contribute to streamlining streamlining success for coaches.
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Well, one of the main thingsfor women is that we never have
enough time because we're always running aroundtrying to take care of so many things.
So I would say the step oneis to find a strategy that fits
into your sole design. Step twois to make sure that that strategy is
positioned around your gift that you bringinto the world and that allows you enough
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time to me. And this isthe way I teach my clients is that
if you focus on a high ticketmarket, you are automatically in a much
better position because if you sell oneover for ten thousand, that's it.
You just made your ten thousand minimum. Let's say for the months if your
minimum one hundred thousand, great,sell ten of them. But it's much
easier than one hundred appointments for onehundred dollars or something of that sort,
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or you know, fifty courses fortwo thousand dollars and so on. So
if you start kind of looking atit like, Okay, my strategy needs
to be how do I create ahigh ticket over that is built around my
expertise and my gift that I feelin integrity about. I mean, we're
not talking about just adding a zeroto five hundred dollars program and calling it
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five thousand, like that's out ofintegrity. I'm talking about actually building an
offer that is worthy of the pricethat you feel fully internally like yeah,
this is like totally if something youshould feel like this is less than what
it's worth because it's worth so much. Great, now you can sell it.
Learn how to sell high ticket overthat is irresistible. Now, then
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you have the strategy that allows youspace because now your marketing changes. Selling
high ticket over is a different kindof promotion and marketing than selling let's say
one hundred dollars session or thousand dollarscourse. So that also streamlines what you
do in a world. If youlearn to have a good offer and talk
about it correctly and then sell itproperly, now you have a simplified product
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suite. It's not about adding more. It's quite often like what I do
with my clients is taking out thestuff that they have. They come into
me with this everything in a kitchensink kind of dilemma, like there's so
many products and courses and things andeverything, and it's like, WHOA,
let's simplify that, okay, andwe focus on what is one entry point
into your world that is absolutely awesome. It could be a questionnaire, assessment,
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a gift of video training like whoeverit is an ebook given, but
it has to be something of reallyhigh value that really showcases you and creates
a mini result that guides them tothe next step. The next step could
be a VIP day with you,or it could be some pre recorded piece
of content which then leads into thathigh ticket over So you simplify everything else
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becomes bonuses, becomes free gifts becomeslike whatever else that's added to the main
pathway. A lot of times peoplespeak of like, oh, I need
to build this funnel, you know, and I've learned how to do this,
and it's like twenty step funnel andfunnels are not bad. Funnels are
great. Just like I said earlier, all technology, all structures, all
proven strategies are good. But asa woman at the stage in the business
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when you're not like in millions ofaudience, but you're just sort of a
little under six figures, maybe sixtyeighty, I kind of want to get
two hundred. Do you really needa twenty step funnel? No, you
can have one offer, you canhave one free gift and pretty much it.
You don't even need any technology.You just need you, and you
need to step into your inner magicand really be powerful and let the gift
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shine. And you need visibility.So as long as you put those things
together and forward, you can simplifyeverything else to a bare minimum. Like
I've sold my first programs when Ididn't even have a website. I didn't
even have a PDF print out.I just went and talked and people said,
how can I work with you?You're amazing, and I said,
great, let's connect. And backthen it was even on a phone.
(25:36):
We wouldn't even see each other.So a lot of pieces of the puzzle
that you think is very complicated,they are taught to you incorrectly because they
taught as something you need, whenin truth this might be something you need
on a much later stages of business. So any strategy is good, but
it must be appropriate. If somebodyjust starting, their main focus should be
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visibility and understanding who they are andhow to talk about their offer. If
they are at the place where they'realready close to six figures and they're trying
to kind of land there. Nowyou have to get really good at what
is your actual high ticket offer andcan you sell it. Most of the
time sales skills are missing, solearning how to do that properly, and
then how to sell from the stage, from presentations, how to sell in
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your posts and in your videos,so every piece of content leads your audience
to checking out your offer. That'san important skill at that stage. And
again, that stage barely need likean opt in page and maybe a website
with one page that describes your offer. You don't need many things that you
think you need. Once you arescaling and you're the place where you have
(26:42):
a proven offer, you know whatmarket works. You have all the ducks
in a row, and you justwant more ducks. That's when great.
Now you have your multi step funnelsand you have evergreen content that automatically posts
everywhere, and you're evergreen everywhere andomnipresent. But you don't need to start
there. A lot of times peoplesee famous people at that level and assume
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that, oh, I need tohave all of that. The only thing
you need is self confidence. Clarityon you gift and go start talking about
it and ideally you have a highticket over that actually stands for what you
want to bring to the world.In my book That's coming out Wells by
Soul Design, I talk a lotabout all these pieces, like literally what
(27:25):
docs you need to have and whatputting them on the role looks like,
because so many times people don't evenunderstand that. So that simplifies it all
for you. So tell me this. One of the things I noticed that
you talk about soul design a lot, but I don't think I heard you
say anything about niche, So doyou? Is for you? Is that
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the same thing you're so designed?Is that the same as focusing on your
niche? You know, like alot of times when people start business,
that's the first thing they're told,you need to figure out what your nichees
and different things like that. Sofor you, is that the same as
the sole design sold design is likea filter on your whole life. It's
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not even about business, it's aboutyou. We are applying it's specifically to
business. Niche is a market positioning. So when we talked earlier about utilizing
premium market creating a higher ticket offer, and then looking for a specific client
that is the type of a personthat can afford your services. That's part
of the niching. But my viewon a niche is that it's not a
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mental process. It's not something thatyou sit there and figuring out mentally.
You need to start from what isyour sole design as and how you're built?
What do you love? What yourskills are? You need to understand
first what you're selling, because youknow, if you're selling let's say a
program that helps people, I don'thave more confidence, that's just like,
that's blak that that's very neutral,that doesn't mean anything. So what are
(28:53):
your skills? Like if your skillis you've been in a corporate world really
really to the top, then Idon't know, had some life threatening conditioned
illness and you had to leave andthen your whole life got changed, and
then you come out of that differentand in the process maybe you lost your
marriage. And then because of thisyou understood something in yourself and now you're
a confidence coach. Now there's alot there before I'm a confidence coach,
(29:14):
for example. So understanding that processdetermines your niche. Sole design is not
really a niche. It's more likea filter on understanding who you need to
be talking to. So in thatexample, that woman can be talking to
let's say, corporate professional women whoalso have been through either illness of some
sort or that maybe shook their careeror through a marriage trouble. But they
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are from the corporate direction to beginwith, because that's where all her expertise
and her soul design naturally leads to. So then from that place, whatever
it is that she will be delivering, made a big confidence coaching or something
else, it would naturally be fittingin with what she already knows because from
my view, correct niche is somebodythat you know so well, either you
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were them or you were living withthem in your life at some point that
this is not something where you needtons of market research in order to understand
them. Because anytime you feel likeyou cannot answer a question like what is
your ideal client thinking about at threeo'clock in the morning, what is it
that they're freaking out about? Whatis it that they think they need?
And you know better, you knowthat they actually don't need the thing they
(30:25):
think they need, They need somethingelse. What is the worry that they're
having about? Why it would notwork for them. What is this specific
direction that they think that they needto be going and you know that that
direction is just another detour and it'snot going to get them where they really
want to go. Or even better, when your ideal client says something,
I really really want this, canyou hear behind the words what they really
(30:48):
want that they're not saying that maybethemselves they haven't even fully figured out.
Now, if you know your idealclient that well, you can sell anything
to them, but to understand thatyou need to know your soul design and
then from that point you naturally pickthe correct niche who you can speak to,
because you will get them and theywill feel like, oh, she
understands me. I can trust her. Instead of all these techniques about you
(31:11):
know, how do you get youraudience to like you or to trust you?
It shouldn't have to be a technique. You know, we as women,
we do this naturally. Right.Have you ever said next to somebody
in an airplane and instantly trusted themand just started conversation and it was pretty
intimate. Yeah, that's because youknow in your vibration, in your energy,
who is the person that you cantrust and who isn't. So our
(31:33):
job is bring that to business.Like can you be in that type of
energy and vibration that you feel sonatural and so real to people that they
instantly trust you because they know whatyou're talking about and they know that you
get them. That means you areleaving your sole design. That's where the
wealth can come to you naturally andsmoothly, without all these extra bells and
whistles that we are thought we need. Now, how does a deep understanding
(32:01):
of ourselves? How does that contributeto the growth of our business with ease?
And I know you mentioned the souldesign. What practices do you recommend
for coaches in this regard? Well, first of all, self master is
one of my highest values and Ialways teach that to my clients because without
being masterful at yourself, you cannothelp anybody. It's just like an airplane,
(32:22):
put the mask on yourself first beforeyou help somebody else. So you
need to know who you are,like, you need to know what your
boundaries are and not just kind oflike find out later and then be upset,
but you need to know ahead oftime what is okay for you,
what isn't You need to have somethingin place as to have to handle that
same thing with internal commitment. Emotionalwaves happen. We get freaked out,
(32:45):
we get scared, we have doubt, like all the shit that normally exists
out there, that exists in businesstoo, So what do you do about
it? If you're not self masterful, then you might believe those inner voices.
Oh that mean I really am notgood enough. Oh that means I
am really failing at this because nobodysign up or something like that. That
(33:07):
does not mean that that is thetruth. It's just your fear talking.
So if every time you listen toyour fear, you sabotage your business,
that's not okay. So that's whyunderstanding yourself, understanding your emotional patterns,
knowing what your habitual stories are,rewriting those stories. So as far as
the tools, one of the toolswould be, you know, if you
(33:28):
had to write up the current story, like if you were looking at yourself
from the outside, what's the currentstory. Oh, I'm somebody who tries
really hard and things don't always workout, but I'm persevering through and you
know, and it's like if youwrite a whole page of that, you
might notice like, oh my god, I'm proving myself a lot. Oh
my god, I'm making it wayharder than it needs to be. Like,
so you notice what is in yourcurrent story. My methodology is called
(33:52):
conscious future method for that reason.It's creating your future consciously. So now
take another page and write your futureidentity, your future story. In that
story, who is she? AndI don't mean somebody like from the moon
or a different alien from a differentplanet. I mean it's still you.
But maybe she doesn't freak out whenemail comes up because she assumes that,
(34:13):
of course it's somebody either signing upor inquiring about her program, not some
trouble that's coming in. Of course, maybe she has no problem talking because
she knows that right words will justcome through her. She just trusts that
if she's grounded and you know,present, it will all work out.
Of Course, she knows that shecan help her clients, because my god,
she's got years of expertise. Soall the doubts and whatever, those
are just little lies that float aroundin my mind, but they don't mean
(34:36):
anything. And so on. Sowrite a different story. Now you have
two papers, the old story anda new story. Burn the old one.
Do a little ritual or whatever youdo, but get that thing done
and focus on a new one.Make that as real as possible. To
the point of what kind of acup of tea she has, Like,
does she still drink like ten typsof coffee, you know, cups of
(34:57):
coffee every day, or maybe shedoesn't. Maybe she has one and then
she has tea. Does she runaround her house and russies, does she
hustle or does she feel like she'sa queen and of course people come in,
and of course she has conversation andshe holds space kind of like she
holds court in her kingdom. Solook for these little things, even like
what kind of clothes she wears.Is she walking about in a you know,
(35:19):
sweatshirt and you know, maybe underwearthat has a hole in it,
or is she wearing something that's reallyyou know, showcasing who she is even
though nobody will see it. Maybeit's little things that matter because we create
our own story. So the moreyou're able to do that, the more
you master yourself. Because you're nowfocusing because universe follows our focus, right,
(35:43):
whatever your intention is, that that'swhere attention of you and of your
clients will go. So if yourattention is on am I good enough?
You know? Is my hair okay? Am I saying the right thing?
Then that's what people would notice insteadof whatever the message is. But if
your attention is on a message,you can have your hair a mess or
something got explode on the background,and it's still going to work and people
(36:05):
will still want to work with you. Not to say that you know you
need to be a mess, butto say that, look at what priorities
are, And that means internally,are you more committed to your vision,
to your mission, to this giftthat's in you and then serving through it,
or are you more committed to yourbs, to all the fears,
to all the doubts, Because alot of times people say, well,
of course I want my business towork, and then we start looking at
(36:29):
their everyday life and they speaking tothemselves in such a mean, judgmental voice
that they would never speak like thatto their child, let's say, or
their friend, and it's like whah. So you're more committed to being right
in quotes by proving that you're notgood enough or proving that it will not
work out, which is kind ofcounterproductive if you think if you actually want
(36:50):
the other thing. So realizing thoseinternal currents and really being honest with yourself
is super important. And another pieceI would say is gratitude. So focus
on what did work instead of whatdid not. Even if what worked is
one percent doesn't matter, you bettermake that one percent the biggest thing there
is, as if that's the onlything you see, because next day that
(37:13):
is what the universe will build onfor you. That's how the wealth energetics
work. So if you focus oneverything that didn't work, next day it
we'll just keep not working. Somake sure you master where your focus goes.
And one of the best ways todo that is before you go to
bed, make sure you write downten things that went well, doesn't matter
how little they were, Like youwere not stuck in traffic, or parking
(37:36):
spot appeared wherever you were driving,or you emailed somebody with a question and
they responded right away you didn't haveto wait, or you were looking for
this specific email and you actually foundit. Like little things matter. Doesn't
have to be huge, but atleast ten I mean if you have more
grade, but at least ten everynight before you go to bed, that
it doesn't even matter if they're important, but that way you're going to program
(38:00):
were energetics to deliver good things foryou the next day. Wow, that
is interesting. Ten things that wentright. I have to try that.
I have to try that today.Ye, how that works out? So
tell me. You mentioned both linearand non linear strategies in your coaching.
(38:22):
Tell me a little bit about thatand how do you incorporate these strategies to
help your clients with their success.Yeah. The linear strategies are things like
step by step and quick decision makingand follow through on your decision. So
that's what makes you trustworthy. Thatis a must in any business. Without
(38:43):
that, you don't really have abusiness discipline of some sort, right when
you're self disciplined. The second part, the non linear, that's your intuition,
that's understanding your soul design. Andthat also is this internal mastery.
We just looked at a little bitwhen we put those two together, because
they kind of have to be married. Right, When you have too much
of the masculine strategy without the feminineside, you're going to feel dry and
(39:07):
rigid and exhausted because you're stuck instuff that doesn't fit well, like an
outfit that's not tailored to your shoesthat are sized too small and it's hard
to open them. I mean,how far can you walk in the shoes
that are too small? Right,it's just not going to happen. On
another hand, that's where resistances happenedand avoidances. On another hand, if
you go too much into I'm justgoing to intend and pray and meditate and
(39:29):
stay open and hope that it willall work out. That's also obviously not
a strategy. Right. So thisis where people like assume that referrals will
just come or that if they meantto do it, it will happen,
and that without the business strategy alsodoesn't work. So you have to marry
the two sides. That means like, look for the energetics when you're doing
(39:51):
the correct actions. So let's sayif you're posting something online and it's supposed
that men to talk about this visionyou for your ideal client and how amazing
it would be if they utilize youroffer, and then with the cold auction,
let's say come to work with you. What does it look like in
you energetically If you're posting that andinternally thinking oh that's not really a good
(40:12):
post. Oh well, nobody's gonnareply, Oh, nobody's gonna see that.
Oh what if it doesn't work,well, then why are you bothering
at all? So make sure thatinternally you get yourself into this like mini
prayer or mini alignment with like,hey, this is meant for somebody.
Somebody's gonna see it. It's gonnabe magical. Something magical is gonna happen,
if not right away, later,but this is I'm contributing to my
(40:36):
cosmic bank account by putting that postout there. Great now click post button.
So apply both sides on everything youdo. Okay, absolutely, So
tell me if you had one pieceof advice that you would leave with our
viewers and our listeners, what wouldthat piece of advice be. If you
(41:00):
have a dream, it's real andit's meant to be for you, because
this is the law of quantum entanglement. If there's something that you can envision
and feel and see and like,oh, I can see myself at that
level, and then that comes upand says, oh no, but who
you think you are? Like thatthat's too old. They're like, no,
that's not going to happen for youor whatever. Believe the vision because
(41:21):
that means in a quantum field,somewhere there is an option that that exists
already. That's why you're feeling it. You literally couldn't be feeling it if
it didn't exist. So there's justare you willing to do what it takes?
Are you willing to show up andbe visible? Are you willing to
shed layers of conditioning and programming andlimitations to actually step up and be the
thing that you're in vision? Ifyou are, then absolutely it can be
(41:44):
yours. So never give up onthose inner dreams. There you go.
So, if our viewers and ourlisteners wanted to reach out to you,
how can they do so? Andyou also mentioned an upcoming book. Is
that out yet or can you letus know when its coming out? So
(42:04):
if you go to my website,which is my name Eugenioganava dot com,
you will see all sorts of informationabout my services and the book will also
be there so you can click onthat and purchase once it's available. And
the thing that I was talking aboutearlier, as in understanding how this process
work. Utilizing soul design and wealthenergetics in solid business strategies together, go
(42:25):
to sol strategywebinar dot com. Thatwill be a free training that will explain
to you that in a much moredetail than I can do here. Absolutely,
thank you so much. You appreciateyou taking time out of your schedule
to come and share some great nuggetswith us. We definitely, as I
said, appreciate it because I knowthat your schedule is busy. It took
(42:49):
me a while to even get youget you here, so definitely appreciate you
coming. Thank you again for joiningus, and hey, just keep doing
what you're doing because I love it. It's great. And you know I'm
passionate about helping women anyway, Sojust keep uplifting them and keep moving them
forward. Thank you, Thank you, take care. Okay, So just
(43:15):
want to let you know what's comingup next, the events that's coming up
next. Again, I want tomake sure to let you know to get
your copies of the on It anthologyIt's your Life on It Unapologetically and the
Journal three hundred and sixty five Daysto Transformation. To get your the paperback,
(43:39):
it's twenty four ninety nine. Forthe journal, it's also twenty four
ninety nine, but if you buyboth of them together, it's forty nine
to ninety nine. To order yourcopies, you can email me at info
at EXWSI dot com or go tomy website www dot EXWSI dot com and
(44:00):
the links are on the website.Make sure that you tune in next week
to the Black Business Olympics. It'sgoing to be December eighteenth through the twenty
fourth, and the Black Business Olympicsis a fundraiser to provide scholarships and laptops
to high school seniors going to collegeand two K through twelve entrepreneurs. The
(44:24):
Black Business Olympics showcases black businesses,black business owners and corporations all around the
world. And if you'd like tobe a speaker on the Black Business Olympics,
you can email me at info atEXWSI dot com and just put in
the subject line black Business Olympics speakerand I will reach out to you.
(44:49):
Also, we have the Show Upto Rise Up Women's Summit coming up January
twenty fifth through the twenty seventh,and if you want to find out more
that event, you can email meagain at exw SI dot com. Or
if you want to be a speakerat the Show Up to Rise Up Summit,
just email me at info at exWSI dot com. Also, we
(45:16):
will be having our retreat in twentytwenty four and the details will follow.
And if you want to keep upto date on the Show Up to Rise
Up Women's Retreat again, you canemail me at info at EXWSI dot com.
I want to make sure to letyou know and also to thank those
(45:37):
of you out there that have alreadydone so. To make sure that you
view my TEDx talk that I didin Vancouver, Canada. The topic the
title is Show Up to Rise Up. You can watch it on YouTube and
if to see it, just putin my name on the search box doctor
Madelinie and Lewis, or you cansend me an email for the direct link
(46:00):
and you can email me at infoat EXWSI dot com and I'll send you
the link. I'm very excited becausethe video is still moving and getting out
there. It's at one hundred andninety three thousand, nine hundred and ten
views. So thank you all inadvance for your support, those of you
(46:22):
that have watched it, that haveshared it, that have continued to comment
on it. I definitely appreciate you, and for those of you that will
be watching it, thank you inadvance. Also, I am a contributing
writer for the own IT magazine andwhere I share an article and nuggets every
(46:44):
month on IT magazine is a resourcefor personal and professional and business development,
so make sure if you'd like toget a subscription, you can go to
my website which is www dot EXWSIdot com Ford Subscription or to UH.
If you want to just get adigital copy to see how the magazine flows,
(47:08):
you can email me and I'll sendyou a digital copy of it.
So I want to thank again myguests, Miss Eugenia Oganaba for being a
guest on the show. I alsowant to thank my viewers and my listeners
(47:28):
for being here today. And asalways, if you want to reach out
to me, you can reach meon any of the social media platforms,
and of course you can always emailme at info at exw si dot com
or go to my website www Dote xw SI dot com. And while
you're there, make sure you downloadmy free three part video series on three
(47:52):
things every woman should do to positionherself for executive leadership. You can also
sign up for my online course whichis Cracked the Career Code how to Lead
with Confidence, Charisma and Credibility.To sign up for the course, go
to www dot crackthcreercode dot com.I also would like for you to make
(48:15):
sure that you share this episode,that you like this episode, that you
like the YouTube channel, and alsomake sure that you like the subscribe I
should say, to the YouTube channeland subscribe to the Talk four TV channel.
Again, this is the success ofwomen's show. We're here every week.
(48:36):
I am your host, doctor Madelineand Lewis helping women to accelerate the
path to success. Thank you againto my guests for joining me. Thank
you to my viewers and my listeners. I love you all to life and
as always, be well and staysafe out there. Got them and you
(49:09):
up than its sham and you Ma
The topics and opinions expressed on thefollowing show are solely those of the hosts
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questions or comment should be directed tothose show hosts. Thank you for choosing
(00:22):
W four WN Radio. I gotthe time And did you know women represent
(00:54):
just three percent of Fortune five hundredCEOs and less than fifteen percent of corporate
executive at top companies worldwide. Haveyou wondered what the secrets are to getting
into the top ranks, whether inthe private or public sector. Do you
want to figure out how to stopbeing held back in your career? Are
(01:15):
passed over for promotion, then you'rein the right place. Hi. I'm
doctor Mattlanann lewis President and CEO ofthe Executive Women's Success Institute. I have
decades of experience in the military,the federal government, and corporate America,
and my mission is to help womensucceed and tap into their full potential.
(01:37):
I want to reach a million pluswomen around the world to become the leaders
they are meant to be. Soif you want to move into a management
or executive level position, or maybeyou are a female veteran transitioning out of
the military into business entrepreneurship, thenreach out to the Executive Women's Success Institute
(01:57):
at three zero one six three threetwo eight four. Let us get you
on the fast track to success.Well, Hello, and welcome to the
(02:20):
Success of Women Show, where youcan view us on Talk for TV and
listen to us on the Women forWomen Network. I am doctor Madeline Ann
Lewis your host, and my missionis to help women accelerate the path to
success. Well, today's topic isstreamlining for success, and my guest is
(02:45):
Eugenia Oganava. Let me just giveyou a little bit of background on her
and make sure I pronounce her namecorrectly this time. Eugenia Oganova is a
business strategist and marketing energetics coach withtwo decades of experience. She is also
(03:09):
a renowned internationally and a self mademillionaire. Eugenia has been featured in Fox,
NBCCBS, USA Today, brands andin over one hundred other publications specializing
in empowering female coaches, personal transformationexperts, and holistic professionals. Eugenia's unique
(03:38):
approach combines masculine linear strategy with femalenonlinear energetics. Her methods helps coaches increase
their monthly income by ten thousand toone hundred thousand without added pressure, sacrifice
(04:00):
personal needs, or burning out.I'd like to present to you my guest,
Miss Eugenia Okanova Oganova Oganova, getit right, Ohganava, Hi,
I'm glad to be here. Thankyou so much for joining us today.
(04:20):
I am looking forward with you forsharing some of your nuggets with us.
But before we get started, Ialways give the standard bio on my guests,
but then I'd like to ask theguests to just tell us what you
want us to know about Eugenia Oganova. Well, thank you. What I
(04:44):
would like people to know about meis that my life has always been of
service. I started working very early, and I was born with ability to
see people's potential. I call itclak wins, you can call it intuition.
I mean, there's many different wayis to kind of label that.
But by the time I was fourteenyears old, I was already working with
paying clients, had my business andwas helping people understand their purpose in life
(05:09):
and how they can enhance doing whatthey are doing so that it is more
aligned. So my passion has alwaysbeen to support people, especially women,
in bringing wealth to them in aharmonious way. Not by becoming like men
when we're chasing and fighting and competingand whatever else, but by using our
(05:30):
own unique powers, by leveraging thisunique inner badass magic that we have to
create wealth in a harmonious way andhelp other people through it, sort of
like helping leaders lead better. Sothat's kind of the main gist about me.
Okay. So in assisting coaches tostreamline, because coaches are mainly what
(05:55):
you work with mostly coaches, Soin assisting the coaches to dreamline their business
for successful growth, what specific strategiesor approaches do you find most effective in
doing that? Well, one ofthe answers to this question. I mean,
I've thought of many, but oneof them would be don't skip the
(06:16):
basics. This is the part thatI cannot stress enough because this keeps coming
up every time that somebody comes tome and says, well, I've tried
everything. I've tried this, I'vetried this, I've tried that, and
it doesn't work, and then westart looking at it and so many basics
have been missed. That that's whereI would say that if you want to
streamline your success that things go smoothly, really invest in understanding how business works
(06:44):
and who you are. And bybasics I mean clear message, Like you
got to be able to be clearas to what your mission is, what
you're saying to whom it is,how you're going to present that, what
are the right words that connect withyour audience. If that is still unclear,
that right there is itself would bea big issue why something in your
business doesn't work. And that it'snot just for entrepreneurs as an advice,
(07:05):
that's even in your career. Ifyou can't clearly articulate the value of yourself,
that's going to be an issue.So that's I would start there.
That's one of the basics. Anotherbasic is visibility. A lot of times,
I think, especially women, wemiss that. We sort of assume
that, well, if we're doingeverything right, they will come to us,
(07:25):
and no, that's not how itworks. You can be doing everything
right and be the best kept secretin the universe. So you want to
actually show up. You want tobring your gifts out into the world.
And we'll talk today more about theways of doing that. That's more harmonious
with an individual who's doing it,but it's still an important factor. So
if something isn't working, you wantto check with yourself. Am I findable
(07:48):
by my ideal clients? Because ifyou're not findable, that's actually part of
the problem. You don't have enoughinflow of leads to create a business.
Another thing that I would say inthe basics would be a great off for
if you don't have an offer thatyou know how to talk about and then
how to sell, so you needto selling skills as well, that's not
going to work as well. Sothis is kind of where I would start
(08:09):
troubleshoot instead of giving up or startingover every time. Instead, if you're
doing what you want to be doing, just dig in and learn more.
Now we all know that not allproven business strategies work universally. Can you
share some insight on navigating this challengeand what coaches can do when facebook strategies
(08:35):
that don't align. Absolutely One ofthe techniques that I use is understanding your
soul design. What I mean bythat is understanding how you're built in this
lifetime, how God Universe puts youtogether. What are your natural ways?
What do you like, what youdon't like? What are your gifts?
What are the difficult things you needto learn? What are the things you
(08:56):
need to let go of? Whenyou understand your sole design, you can
build your business around that. Soto answer why so many strategies seem to
work for other people very well butmaybe not you. Then you're wondering what's
wrong with me? Kind of whyis it not working? It's not that
there's something wrong with you. It'sa lot of times something wrong with a
(09:16):
strategy, but not in a strategysense. A lot of times people think
like, oh, that means thestrategy is bad. It's like, no,
all proven strategies are good. Theyall do work, but they work
differently for different people. And it'sactually our job to find what is our
natural way. And I'll give youan example, like, if let's say
somebody's natural way is to dive deepinto something and then dive out and switch
(09:39):
gears, they will be really badat the strategy of posting daily because that's
not how they build. So thatperson should record a lot of content or
write a lot of content and thenpost it kind of by scheduler, you
know, daily, instead of literallybeing there versus design of somebody who's inspirational,
intuitive kind of a person. Thosemight be much better inviting people into
(10:01):
their lives by just turning the cameraon in their kitchen and talking about some
incredible moment that just occurred. Soenergetics of how you show up is just
as important as strategy. And whenenergetics are not included, when the sole
design is ignored, then we tryto fit ourselves into a cookie cutter machine,
something that somebody else created and ittells us, Okay, these are
(10:24):
the right ways. And I alwaystell my clients there is no right way.
There's your way, So you needto find your way, and that
is actually our responsibility is to findthat way for ourselves. No coach,
no mentor no book out there cantell you that. They can tell you
things that work for other people,and sort of think of it like a
buffet and from that bookay, it'syour job to figure out what am I
(10:46):
hungry for? Like what would workfor my digestive system? Right, You
wouldn't just go and eat everything thatwould make you sick. So this is
exactly the same thing in business,and women tend to ignore that because we
get programmed into being the good girland looking for the I think. So,
then if somebody is doing something right, and especially if they sound maybe
a little bit more confident than you, you might think that as like,
(11:07):
oh, that means this is theright way. And I would always encourage
to if you are picking up acoach, pick somebody who will help you
be more. You not need more, absolutely so always that is unique.
That is absolutely correct. So mostof your clients are most of them females
(11:30):
that you work with, and Iknow you work with all clients that are
already coaches. Correct, Yes,so the majority of who you work with
is females or are they all females? Yeah? I work with women who
are coaches, mentors, professionals,healers, anybody who is in a niche
(11:52):
where they are. It's called anintangible niche when we are working on helping
other peop people with empowerment, mindset, leadership, things like that that are
much less maybe like tangible than buildingsomebody's website or something of like more tangible
sense. But yes, my focusis always on women because I think that's
(12:15):
the most overlooked group, and alsobecause there's not that many marketing strategies and
business strategies that are designed for women, most of them designed by men for
men, and then women try toadopt them and in doing so feel squished,
feel tired, feel exhausted, feelinauthentic, and then we start to
(12:37):
doubt ourselves. We start to thinkthere's something wrong with me, that I
cannot make this work when he orwhoever else that she's following made it work
really well. So that's why Ialways focus on female coaches, because I
think finding a way that incorporates yourlife and your business so that it stops
being this like over here it's abusiness, and then I need to carve
(12:58):
out time for my family or forbeing able to have some self care,
like it's the two separate things.One of my philosophies is that you are
the most important thing, the servicethat comes through you, the gift that
comes through you. That's like yourcommitment must be to that gift. As
long as that is so, thenthe business rotates around that and your life
(13:18):
and everything kind of rotates around that. So if you give it high enough
commitment point, then everything becomes congruentversus making Like, Okay, business is
my commitment, family is my commitment, self care is my commitment. And
before long, especially with women,we'll have to make many commitments and then
obligations kind of kill us. Soinstead of going in a direction of too
(13:39):
many commitments, make one to themost important thing. So if that like
to me, and this is whatmy clients see as the most important thing,
is their mission, Like we callit a sole mission. You can
think of it like what God putin your heart, or you can think
of it as this is my lifepurpose like whatever your terms for that is,
but something as the bigger meaning whyyou're here. So if that becomes
(14:01):
the main mission, main thing you'recommitting to, then how can my business
serve that instead of how do Iserve my business? How can my life
and my family and my self careeven serve that mission? So then you
taking care of you becomes part ofOh, I'm serving my mission by making
sure I'm well resourced and relaxed absolutelyand you replenished instead of all I'm taking
(14:24):
time away from my business in orderto take care of myself. So kind
of like think of it like apyramid. You want the top of the
pyramid to be thinking big enough andworthy enough for you to align your whole
life around, and then everything elseharmoniously fits into it. Wow, that's
a good analogy. I like that. That's a good analogy for that.
(14:46):
So tell me when it comes tomarketing, positioning, what natural approaches lead
to a successful and stream defined businessthat is also in alignment with the coach
goals. Well, one of thethings that I kind of started talking about
it is commit to your gift,focus on your gift. Out of that
(15:07):
also comes out what are you talkingabout? In my methodology, we call
it sole expertise versus skills, Somajority of coaches are trained to talk about
their skills like this is what Ican do, this is what I do,
this is what I was training,this is my certification. And I'm
sorry to tell you, but nobodycares. This is not something that people
(15:28):
buy on. So you always wantto uncover what is that unique gift inside
your heart? What is it thatyou meant to bring here? And usually
it's a quality, it's not somethingyou had to learn. Like let's say
people always tell you secrets and you'renot asking them to tell you secrets,
they just do. Or people feelso comfortable and relaxed in your presence when
(15:48):
maybe they don't with somebody else,or maybe they automatically trust you to go
deep with them and tell them somethingthat they might not be able to hear
from somebody else. My gift isthat I'm able to find within very much
complex situation something that's the root ofthe problem. I go straight there,
and that saves people like years ofpressure and forcing themselves into things that don't
(16:12):
really work for them. So that'sa gift. But you can't really build
a business to say, well,this is what I do. Pay me.
So then yes, you do needto have skills, you do need
to have like whatever it is thatyou're actually doing as your offer. But
what you want to message about isnot the stuff you do. It's this
unique thing about you that makes youdifferent. That is your gift. So
(16:36):
that's one thing that I would definitelysay on that. Another piece is vision.
You need to make sure that yourmessage speaks to something ahead. It
speaks to what's possible, it speaksto the next step or the next level,
because if you're only focusing on theproblem that's not going to take you
(16:56):
very far and will not create asmy And one more thing that I think
is also one of the most importantpieces in market positioning is to position yourself
that you actually can get paid.And that means who are you talking to
needs to be defined, that thosepeople can afford you. So that's not
(17:19):
that I think a lot of timesis not talked about because it's assumed that
well, if I'm delivering my gift, of course people will just come and
yes, plenty will come that wouldlove you, that would be so grateful,
but that does not mean that theycan afford to pay you. So
part of market positioning is figuring outthis balancing act between what you're good at
(17:41):
and what you can do, andhow you're delivering your gift, how you're
talking about it, but also whoare those people, And before going too
far into it, I would saythe main part is speak to a premium
level client. Premium level client isnot necessarily a wealthy person. It's somebody
who has higher standards. Usually it'snot a beginner who has already been around
the block. And whatever the thingthat you are delivering to the world So
(18:04):
if you're teaching mastery, well,chances are they've read a lot of mastery
self help books or something. Ifyou're teaching confidence or career progress, chances
are they've already done some of thatlegwork themselves, maybe took a class,
maybe had the coach. So thoseare not people who need to be educated
in it's a good idea to getbetter in confidence, or be self masterful,
(18:26):
or love yourself more like, theyalready get that. So what they
want, though, is the nextlevel. They want the next level when
it's uniquely customized to them, andfor that you need to be an expert.
So if you are an expert,if you are somebody with years of
experience, then don't talk to peoplewho are at the base level because there
(18:47):
are plenty of other coaches who couldbe helpful to them. It's not necessarily
your job to help everybody just becauseyou can. Your job is to help
only people that only you can help, and those are the ones that we
would call pre clients, And thoseare the ones that will be able to
afford you or will find a wayto do so because they will value what
you deliver. Absolutely. That iskey right there, is to make sure
(19:12):
that you are talking to the peoplethat are that will appreciate what you can.
You know the value of what youcan teach them. That is that
is definitely key. What I liketo do right now is just a break
and show your take a commercial andshow your video and so that our audience
(19:34):
can also see what you do andhow you do it. So if we
can take a couple of minutes anddo that, take a break, and
we'll be right back. If you'rea woman with a gift, a coach,
a healer, a professional, andyou're trying to grow your business or
scale to multiple six or even sevenfigures, I can save you years of
pressure and forcing yourself into cookie cutof strategies. I can teach you how
(19:59):
to leverage your unique inner magic sothat you can sell offers for five thousand,
ten thousand, twenty thousand with theease. You do not need to
launch a new program every month.You do not need a huge email list,
You do not even need to graduallyarrive at the high ticket market.
Following my conscious Future method, youcan own your gifts and become a high
(20:19):
end coach. What you do needis the clarity on your gift and how
to talk about it so people canunderstand and want to purchase it. Irresistible
high ticket offer and a strategy thatmakes you find the ball in the world.
If you're just starting your business,I can show you how to position
your gift in the marketplace and actuallymake money. If you've been at it
for a while, then let's finetune and scale so that you only do
(20:41):
what actually works for you. Goto sol strategywebinar dot com for a free
training that will show you how coachesget to sustainable ten k or more per
months selling high ticket offers and findclients who love to buy from them offers
for five thousand or more. Wow, there is fantastic. I mean,
(21:03):
I like the fact that you saythat you show them how to own their
gifts and also too, you know, when people are starting out, they
really don't know. They have anidea of what they want to do,
but they really don't know how toput that idea a lot of times out
there, so that, like yousay, they can make money doing what
(21:23):
they want to do. So Ilove that. That's why I wanted to
play your promo videos so the audienceand the viewers could get a better understanding
of actually what you can do forthem. So tell me what in your
experience are the most effective offer strategiesthat contribute to streamlining streamlining success for coaches.
(21:48):
Well, one of the main thingsfor women is that we never have
enough time because we're always running aroundtrying to take care of so many things.
So I would say the step oneis to find a strategy that fits
into your sole design. Step twois to make sure that that strategy is
positioned around your gift that you bringinto the world and that allows you enough
(22:11):
time to me. And this isthe way I teach my clients is that
if you focus on a high ticketmarket, you are automatically in a much
better position because if you sell oneover for ten thousand, that's it.
You just made your ten thousand minimum. Let's say for the months if your
minimum one hundred thousand, great,sell ten of them. But it's much
easier than one hundred appointments for onehundred dollars or something of that sort,
(22:33):
or you know, fifty courses fortwo thousand dollars and so on. So
if you start kind of looking atit like, Okay, my strategy needs
to be how do I create ahigh ticket over that is built around my
expertise and my gift that I feelin integrity about. I mean, we're
not talking about just adding a zeroto five hundred dollars program and calling it
(22:53):
five thousand, like that's out ofintegrity. I'm talking about actually building an
offer that is worthy of the pricethat you feel fully internally like yeah,
this is like totally if something youshould feel like this is less than what
it's worth because it's worth so much. Great, now you can sell it.
Learn how to sell high ticket overthat is irresistible. Now, then
(23:15):
you have the strategy that allows youspace because now your marketing changes. Selling
high ticket over is a different kindof promotion and marketing than selling let's say
one hundred dollars session or thousand dollarscourse. So that also streamlines what you
do in a world. If youlearn to have a good offer and talk
about it correctly and then sell itproperly, now you have a simplified product
(23:41):
suite. It's not about adding more. It's quite often like what I do
with my clients is taking out thestuff that they have. They come into
me with this everything in a kitchensink kind of dilemma, like there's so
many products and courses and things andeverything, and it's like, WHOA,
let's simplify that, okay, andwe focus on what is one entry point
into your world that is absolutely awesome. It could be a questionnaire, assessment,
(24:06):
a gift of video training like whoeverit is an ebook given, but
it has to be something of reallyhigh value that really showcases you and creates
a mini result that guides them tothe next step. The next step could
be a VIP day with you,or it could be some pre recorded piece
of content which then leads into thathigh ticket over So you simplify everything else
(24:29):
becomes bonuses, becomes free gifts becomeslike whatever else that's added to the main
pathway. A lot of times peoplespeak of like, oh, I need
to build this funnel, you know, and I've learned how to do this,
and it's like twenty step funnel andfunnels are not bad. Funnels are
great. Just like I said earlier, all technology, all structures, all
proven strategies are good. But asa woman at the stage in the business
(24:52):
when you're not like in millions ofaudience, but you're just sort of a
little under six figures, maybe sixtyeighty, I kind of want to get
two hundred. Do you really needa twenty step funnel? No, you
can have one offer, you canhave one free gift and pretty much it.
You don't even need any technology.You just need you, and you
need to step into your inner magicand really be powerful and let the gift
(25:15):
shine. And you need visibility.So as long as you put those things
together and forward, you can simplifyeverything else to a bare minimum. Like
I've sold my first programs when Ididn't even have a website. I didn't
even have a PDF print out.I just went and talked and people said,
how can I work with you?You're amazing, and I said,
great, let's connect. And backthen it was even on a phone.
(25:36):
We wouldn't even see each other.So a lot of pieces of the puzzle
that you think is very complicated,they are taught to you incorrectly because they
taught as something you need, whenin truth this might be something you need
on a much later stages of business. So any strategy is good, but
it must be appropriate. If somebodyjust starting, their main focus should be
(26:00):
visibility and understanding who they are andhow to talk about their offer. If
they are at the place where they'realready close to six figures and they're trying
to kind of land there. Nowyou have to get really good at what
is your actual high ticket offer andcan you sell it. Most of the
time sales skills are missing, solearning how to do that properly, and
then how to sell from the stage, from presentations, how to sell in
(26:21):
your posts and in your videos,so every piece of content leads your audience
to checking out your offer. That'san important skill at that stage. And
again, that stage barely need likean opt in page and maybe a website
with one page that describes your offer. You don't need many things that you
think you need. Once you arescaling and you're the place where you have
(26:42):
a proven offer, you know whatmarket works. You have all the ducks
in a row, and you justwant more ducks. That's when great.
Now you have your multi step funnelsand you have evergreen content that automatically posts
everywhere, and you're evergreen everywhere andomnipresent. But you don't need to start
there. A lot of times peoplesee famous people at that level and assume
(27:04):
that, oh, I need tohave all of that. The only thing
you need is self confidence. Clarityon you gift and go start talking about
it and ideally you have a highticket over that actually stands for what you
want to bring to the world.In my book That's coming out Wells by
Soul Design, I talk a lotabout all these pieces, like literally what
(27:25):
docs you need to have and whatputting them on the role looks like,
because so many times people don't evenunderstand that. So that simplifies it all
for you. So tell me this. One of the things I noticed that
you talk about soul design a lot, but I don't think I heard you
say anything about niche, So doyou? Is for you? Is that
(27:45):
the same thing you're so designed?Is that the same as focusing on your
niche? You know, like alot of times when people start business,
that's the first thing they're told,you need to figure out what your nichees
and different things like that. Sofor you, is that the same as
the sole design sold design is likea filter on your whole life. It's
(28:06):
not even about business, it's aboutyou. We are applying it's specifically to
business. Niche is a market positioning. So when we talked earlier about utilizing
premium market creating a higher ticket offer, and then looking for a specific client
that is the type of a personthat can afford your services. That's part
of the niching. But my viewon a niche is that it's not a
(28:30):
mental process. It's not something thatyou sit there and figuring out mentally.
You need to start from what isyour sole design as and how you're built?
What do you love? What yourskills are? You need to understand
first what you're selling, because youknow, if you're selling let's say a
program that helps people, I don'thave more confidence, that's just like,
that's blak that that's very neutral,that doesn't mean anything. So what are
(28:53):
your skills? Like if your skillis you've been in a corporate world really
really to the top, then Idon't know, had some life threatening conditioned
illness and you had to leave andthen your whole life got changed, and
then you come out of that differentand in the process maybe you lost your
marriage. And then because of thisyou understood something in yourself and now you're
a confidence coach. Now there's alot there before I'm a confidence coach,
(29:14):
for example. So understanding that processdetermines your niche. Sole design is not
really a niche. It's more likea filter on understanding who you need to
be talking to. So in thatexample, that woman can be talking to
let's say, corporate professional women whoalso have been through either illness of some
sort or that maybe shook their careeror through a marriage trouble. But they
(29:40):
are from the corporate direction to beginwith, because that's where all her expertise
and her soul design naturally leads to. So then from that place, whatever
it is that she will be delivering, made a big confidence coaching or something
else, it would naturally be fittingin with what she already knows because from
my view, correct niche is somebodythat you know so well, either you
(30:03):
were them or you were living withthem in your life at some point that
this is not something where you needtons of market research in order to understand
them. Because anytime you feel likeyou cannot answer a question like what is
your ideal client thinking about at threeo'clock in the morning, what is it
that they're freaking out about? Whatis it that they think they need?
And you know better, you knowthat they actually don't need the thing they
(30:25):
think they need, They need somethingelse. What is the worry that they're
having about? Why it would notwork for them. What is this specific
direction that they think that they needto be going and you know that that
direction is just another detour and it'snot going to get them where they really
want to go. Or even better, when your ideal client says something,
I really really want this, canyou hear behind the words what they really
(30:48):
want that they're not saying that maybethemselves they haven't even fully figured out.
Now, if you know your idealclient that well, you can sell anything
to them, but to understand thatyou need to know your soul design and
then from that point you naturally pickthe correct niche who you can speak to,
because you will get them and theywill feel like, oh, she
understands me. I can trust her. Instead of all these techniques about you
(31:11):
know, how do you get youraudience to like you or to trust you?
It shouldn't have to be a technique. You know, we as women,
we do this naturally. Right.Have you ever said next to somebody
in an airplane and instantly trusted themand just started conversation and it was pretty
intimate. Yeah, that's because youknow in your vibration, in your energy,
who is the person that you cantrust and who isn't. So our
(31:33):
job is bring that to business.Like can you be in that type of
energy and vibration that you feel sonatural and so real to people that they
instantly trust you because they know whatyou're talking about and they know that you
get them. That means you areleaving your sole design. That's where the
wealth can come to you naturally andsmoothly, without all these extra bells and
whistles that we are thought we need. Now, how does a deep understanding
(32:01):
of ourselves? How does that contributeto the growth of our business with ease?
And I know you mentioned the souldesign. What practices do you recommend
for coaches in this regard? Well, first of all, self master is
one of my highest values and Ialways teach that to my clients because without
being masterful at yourself, you cannothelp anybody. It's just like an airplane,
(32:22):
put the mask on yourself first beforeyou help somebody else. So you
need to know who you are,like, you need to know what your
boundaries are and not just kind oflike find out later and then be upset,
but you need to know ahead oftime what is okay for you,
what isn't You need to have somethingin place as to have to handle that
same thing with internal commitment. Emotionalwaves happen. We get freaked out,
(32:45):
we get scared, we have doubt, like all the shit that normally exists
out there, that exists in businesstoo, So what do you do about
it? If you're not self masterful, then you might believe those inner voices.
Oh that mean I really am notgood enough. Oh that means I
am really failing at this because nobodysign up or something like that. That
(33:07):
does not mean that that is thetruth. It's just your fear talking.
So if every time you listen toyour fear, you sabotage your business,
that's not okay. So that's whyunderstanding yourself, understanding your emotional patterns,
knowing what your habitual stories are,rewriting those stories. So as far as
the tools, one of the toolswould be, you know, if you
(33:28):
had to write up the current story, like if you were looking at yourself
from the outside, what's the currentstory. Oh, I'm somebody who tries
really hard and things don't always workout, but I'm persevering through and you
know, and it's like if youwrite a whole page of that, you
might notice like, oh my god, I'm proving myself a lot. Oh
my god, I'm making it wayharder than it needs to be. Like,
so you notice what is in yourcurrent story. My methodology is called
(33:52):
conscious future method for that reason.It's creating your future consciously. So now
take another page and write your futureidentity, your future story. In that
story, who is she? AndI don't mean somebody like from the moon
or a different alien from a differentplanet. I mean it's still you.
But maybe she doesn't freak out whenemail comes up because she assumes that,
(34:13):
of course it's somebody either signing upor inquiring about her program, not some
trouble that's coming in. Of course, maybe she has no problem talking because
she knows that right words will justcome through her. She just trusts that
if she's grounded and you know,present, it will all work out.
Of Course, she knows that shecan help her clients, because my god,
she's got years of expertise. Soall the doubts and whatever, those
are just little lies that float aroundin my mind, but they don't mean
(34:36):
anything. And so on. Sowrite a different story. Now you have
two papers, the old story anda new story. Burn the old one.
Do a little ritual or whatever youdo, but get that thing done
and focus on a new one.Make that as real as possible. To
the point of what kind of acup of tea she has, Like,
does she still drink like ten typsof coffee, you know, cups of
(34:57):
coffee every day, or maybe shedoesn't. Maybe she has one and then
she has tea. Does she runaround her house and russies, does she
hustle or does she feel like she'sa queen and of course people come in,
and of course she has conversation andshe holds space kind of like she
holds court in her kingdom. Solook for these little things, even like
what kind of clothes she wears.Is she walking about in a you know,
(35:19):
sweatshirt and you know, maybe underwearthat has a hole in it,
or is she wearing something that's reallyyou know, showcasing who she is even
though nobody will see it. Maybeit's little things that matter because we create
our own story. So the moreyou're able to do that, the more
you master yourself. Because you're nowfocusing because universe follows our focus, right,
(35:43):
whatever your intention is, that that'swhere attention of you and of your
clients will go. So if yourattention is on am I good enough?
You know? Is my hair okay? Am I saying the right thing?
Then that's what people would notice insteadof whatever the message is. But if
your attention is on a message,you can have your hair a mess or
something got explode on the background,and it's still going to work and people
(36:05):
will still want to work with you. Not to say that you know you
need to be a mess, butto say that, look at what priorities
are, And that means internally,are you more committed to your vision,
to your mission, to this giftthat's in you and then serving through it,
or are you more committed to yourbs, to all the fears,
to all the doubts, Because alot of times people say, well,
of course I want my business towork, and then we start looking at
(36:29):
their everyday life and they speaking tothemselves in such a mean, judgmental voice
that they would never speak like thatto their child, let's say, or
their friend, and it's like whah. So you're more committed to being right
in quotes by proving that you're notgood enough or proving that it will not
work out, which is kind ofcounterproductive if you think if you actually want
(36:50):
the other thing. So realizing thoseinternal currents and really being honest with yourself
is super important. And another pieceI would say is gratitude. So focus
on what did work instead of whatdid not. Even if what worked is
one percent doesn't matter, you bettermake that one percent the biggest thing there
is, as if that's the onlything you see, because next day that
(37:13):
is what the universe will build onfor you. That's how the wealth energetics
work. So if you focus oneverything that didn't work, next day it
we'll just keep not working. Somake sure you master where your focus goes.
And one of the best ways todo that is before you go to
bed, make sure you write downten things that went well, doesn't matter
how little they were, Like youwere not stuck in traffic, or parking
(37:36):
spot appeared wherever you were driving,or you emailed somebody with a question and
they responded right away you didn't haveto wait, or you were looking for
this specific email and you actually foundit. Like little things matter. Doesn't
have to be huge, but atleast ten I mean if you have more
grade, but at least ten everynight before you go to bed, that
it doesn't even matter if they're important, but that way you're going to program
(38:00):
were energetics to deliver good things foryou the next day. Wow, that
is interesting. Ten things that wentright. I have to try that.
I have to try that today.Ye, how that works out? So
tell me. You mentioned both linearand non linear strategies in your coaching.
(38:22):
Tell me a little bit about thatand how do you incorporate these strategies to
help your clients with their success.Yeah. The linear strategies are things like
step by step and quick decision makingand follow through on your decision. So
that's what makes you trustworthy. Thatis a must in any business. Without
(38:43):
that, you don't really have abusiness discipline of some sort, right when
you're self disciplined. The second part, the non linear, that's your intuition,
that's understanding your soul design. Andthat also is this internal mastery.
We just looked at a little bitwhen we put those two together, because
they kind of have to be married. Right, When you have too much
of the masculine strategy without the feminineside, you're going to feel dry and
(39:07):
rigid and exhausted because you're stuck instuff that doesn't fit well, like an
outfit that's not tailored to your shoesthat are sized too small and it's hard
to open them. I mean,how far can you walk in the shoes
that are too small? Right,it's just not going to happen. On
another hand, that's where resistances happenedand avoidances. On another hand, if
you go too much into I'm justgoing to intend and pray and meditate and
(39:29):
stay open and hope that it willall work out. That's also obviously not
a strategy. Right. So thisis where people like assume that referrals will
just come or that if they meantto do it, it will happen,
and that without the business strategy alsodoesn't work. So you have to marry
the two sides. That means like, look for the energetics when you're doing
(39:51):
the correct actions. So let's sayif you're posting something online and it's supposed
that men to talk about this visionyou for your ideal client and how amazing
it would be if they utilize youroffer, and then with the cold auction,
let's say come to work with you. What does it look like in
you energetically If you're posting that andinternally thinking oh that's not really a good
(40:12):
post. Oh well, nobody's gonnareply, Oh, nobody's gonna see that.
Oh what if it doesn't work,well, then why are you bothering
at all? So make sure thatinternally you get yourself into this like mini
prayer or mini alignment with like,hey, this is meant for somebody.
Somebody's gonna see it. It's gonnabe magical. Something magical is gonna happen,
if not right away, later,but this is I'm contributing to my
(40:36):
cosmic bank account by putting that postout there. Great now click post button.
So apply both sides on everything youdo. Okay, absolutely, So
tell me if you had one pieceof advice that you would leave with our
viewers and our listeners, what wouldthat piece of advice be. If you
(41:00):
have a dream, it's real andit's meant to be for you, because
this is the law of quantum entanglement. If there's something that you can envision
and feel and see and like,oh, I can see myself at that
level, and then that comes upand says, oh no, but who
you think you are? Like thatthat's too old. They're like, no,
that's not going to happen for youor whatever. Believe the vision because
(41:21):
that means in a quantum field,somewhere there is an option that that exists
already. That's why you're feeling it. You literally couldn't be feeling it if
it didn't exist. So there's justare you willing to do what it takes?
Are you willing to show up andbe visible? Are you willing to
shed layers of conditioning and programming andlimitations to actually step up and be the
thing that you're in vision? Ifyou are, then absolutely it can be
(41:44):
yours. So never give up onthose inner dreams. There you go.
So, if our viewers and ourlisteners wanted to reach out to you,
how can they do so? Andyou also mentioned an upcoming book. Is
that out yet or can you letus know when its coming out? So
(42:04):
if you go to my website,which is my name Eugenioganava dot com,
you will see all sorts of informationabout my services and the book will also
be there so you can click onthat and purchase once it's available. And
the thing that I was talking aboutearlier, as in understanding how this process
work. Utilizing soul design and wealthenergetics in solid business strategies together, go
(42:25):
to sol strategywebinar dot com. Thatwill be a free training that will explain
to you that in a much moredetail than I can do here. Absolutely,
thank you so much. You appreciateyou taking time out of your schedule
to come and share some great nuggetswith us. We definitely, as I
said, appreciate it because I knowthat your schedule is busy. It took
(42:49):
me a while to even get youget you here, so definitely appreciate you
coming. Thank you again for joiningus, and hey, just keep doing
what you're doing because I love it. It's great. And you know I'm
passionate about helping women anyway, Sojust keep uplifting them and keep moving them
forward. Thank you, Thank you, take care. Okay, So just
(43:15):
want to let you know what's comingup next, the events that's coming up
next. Again, I want tomake sure to let you know to get
your copies of the on It anthologyIt's your Life on It Unapologetically and the
Journal three hundred and sixty five Daysto Transformation. To get your the paperback,
(43:39):
it's twenty four ninety nine. Forthe journal, it's also twenty four
ninety nine, but if you buyboth of them together, it's forty nine
to ninety nine. To order yourcopies, you can email me at info
at EXWSI dot com or go tomy website www dot EXWSI dot com and
(44:00):
the links are on the website.Make sure that you tune in next week
to the Black Business Olympics. It'sgoing to be December eighteenth through the twenty
fourth, and the Black Business Olympicsis a fundraiser to provide scholarships and laptops
to high school seniors going to collegeand two K through twelve entrepreneurs. The
(44:24):
Black Business Olympics showcases black businesses,black business owners and corporations all around the
world. And if you'd like tobe a speaker on the Black Business Olympics,
you can email me at info atEXWSI dot com and just put in
the subject line black Business Olympics speakerand I will reach out to you.
(44:49):
Also, we have the Show Upto Rise Up Women's Summit coming up January
twenty fifth through the twenty seventh,and if you want to find out more
that event, you can email meagain at exw SI dot com. Or
if you want to be a speakerat the Show Up to Rise Up Summit,
just email me at info at exWSI dot com. Also, we
(45:16):
will be having our retreat in twentytwenty four and the details will follow.
And if you want to keep upto date on the Show Up to Rise
Up Women's Retreat again, you canemail me at info at EXWSI dot com.
I want to make sure to letyou know and also to thank those
(45:37):
of you out there that have alreadydone so. To make sure that you
view my TEDx talk that I didin Vancouver, Canada. The topic the
title is Show Up to Rise Up. You can watch it on YouTube and
if to see it, just putin my name on the search box doctor
Madelinie and Lewis, or you cansend me an email for the direct link
(46:00):
and you can email me at infoat EXWSI dot com and I'll send you
the link. I'm very excited becausethe video is still moving and getting out
there. It's at one hundred andninety three thousand, nine hundred and ten
views. So thank you all inadvance for your support, those of you
(46:22):
that have watched it, that haveshared it, that have continued to comment
on it. I definitely appreciate you, and for those of you that will
be watching it, thank you inadvance. Also, I am a contributing
writer for the own IT magazine andwhere I share an article and nuggets every
(46:44):
month on IT magazine is a resourcefor personal and professional and business development,
so make sure if you'd like toget a subscription, you can go to
my website which is www dot EXWSIdot com Ford Subscription or to UH.
If you want to just get adigital copy to see how the magazine flows,
(47:08):
you can email me and I'll sendyou a digital copy of it.
So I want to thank again myguests, Miss Eugenia Oganaba for being a
guest on the show. I alsowant to thank my viewers and my listeners
(47:28):
for being here today. And asalways, if you want to reach out
to me, you can reach meon any of the social media platforms,
and of course you can always emailme at info at exw si dot com
or go to my website www Dote xw SI dot com. And while
you're there, make sure you downloadmy free three part video series on three
(47:52):
things every woman should do to positionherself for executive leadership. You can also
sign up for my online course whichis Cracked the Career Code how to Lead
with Confidence, Charisma and Credibility.To sign up for the course, go
to www dot crackthcreercode dot com.I also would like for you to make
(48:15):
sure that you share this episode,that you like this episode, that you
like the YouTube channel, and alsomake sure that you like the subscribe I
should say, to the YouTube channeland subscribe to the Talk four TV channel.
Again, this is the success ofwomen's show. We're here every week.
(48:36):
I am your host, doctor Madelineand Lewis helping women to accelerate the
path to success. Thank you againto my guests for joining me. Thank
you to my viewers and my listeners. I love you all to life and
as always, be well and staysafe out there. Got them and you
(49:09):
up than its sham and you Ma
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