Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The following show contains adult content. It's not our intent
to offend anyone, but we want to inform you that
if you are a child under the age of eighteen
or get offended easily, this next show may not be
for you. The content, opinions, and subject matter of these
shows are solely the choice of your show hosts and
their guests, and not those of the Entertainment Network or
any affiliated stations. Any comments or inquiries should be directed
(00:22):
to those show hosts. Thank you for listening.
Speaker 2 (00:32):
Hi you unto?
Speaker 3 (00:34):
That's sure?
Speaker 2 (00:38):
See why bring you you?
Speaker 3 (00:48):
Why kind of America.
Speaker 4 (00:50):
It's time for the adventures.
Speaker 3 (00:51):
So fight Man, I'll be four suppli I com list
poneas is number one internet radio station.
Speaker 4 (00:56):
Here's your host, the fight Man.
Speaker 2 (01:00):
Yah.
Speaker 3 (01:00):
Welcome to Positively pipe Man on Monday on the Adventures
of Pipe Man. Here this is our segment where we
talk about things like business motivation, inspiration, health and wellness,
pets and all kinds of other great stuff. And this
is where we have a resident expert who has been
(01:23):
on the network for eighteen years and with a guest
on my show before the network even talking about health
for your pet. You know, everybody likes to talk about
health for human beings, but we need health for pets,
especially since we're also poisoning our pets, not just you know, humans, Okay.
(01:44):
And then after that we're gonna run a couple commercials
for two of the festivals that are coming up in
twenty twenty six and the pipe Man Radio Tour, and
you can win tickets to either one of those festivals
you pick. Just dm me after you say to commercials
at pipe Man Radio anywhere on social media's and you
will be automatically entered to win. When you dm me,
(02:07):
make sure that you put which festival you're looking to
be be because you're not gonna get both, but they're
both equally good. I love them, so you will too.
And then after that we have our Powerful Business Strategies
segment with Michael Barbarita, and that is going to be
cool because we're going to talk powerful referral strategies. They're
(02:30):
so important in business and the at least use strategy
and they are the most important, so we want to
talk about that. But now we want to bring on
our pipe Nut Studio nut our swamp Nut. She's not
here with us today because she's still sick. So that
(02:51):
was your cue to come on one. You can come
play with us.
Speaker 1 (02:55):
And.
Speaker 3 (02:57):
Then with no further do let's bring on the Guru
of all gurus, the pet health Guru, Bill, the pet
health Guru. There you are, how are you?
Speaker 5 (03:13):
I am fantastic and it's great to be on the
show again.
Speaker 3 (03:17):
You know, I have to say that I'm pretty allergic
to this show right now because I'm allergic to cats,
you know, and I wonder if cats are allergic to
the pipe man.
Speaker 4 (03:27):
That's an interesting question.
Speaker 5 (03:30):
It's you know, it's one of those terms that's been
battered around, battled around forerever, but honestly, got truth is
what we refer to as allergies don't exist. Basically, allergy
symptoms are detoc symptoms when doctors.
Speaker 4 (03:52):
Couldn't figure out what it was.
Speaker 5 (03:53):
All must be analogy, So let's try this drug and
that drug and everything else, and basically putting more stuff
in that's got to come out of the body. And
it's it's been such a lie and that's why they
never go away, because we're not doing detox. We're not
cleaning out what's bad in our body, and that's all
(04:14):
the body's really trying to do. You know, we can
show up as a rash, you can show up his
running eyes, ear trying to ear infections, you know, all
kinds of skin issues, all kinds of gun issues as well.
So a lot of them are actually even giving classifications
now of photoimmune. Yeah it's you know, the body's attacking itself. No,
(04:37):
we're poisoning it. It's that simple.
Speaker 3 (04:40):
And the story we're yeah listen, okay, and I'll even
add to that. Okay, because so my daughter she has
three cats now, and when I get to that level, okay,
it's brutal for me. And then what happened is it
(05:01):
does turn into sony site is it turns into a
long term when I'm exposed for a long time to
that ourgen But here's the bad part. Okay, they have
all these allergy meds, and you know what, you know
what's funny is I can't tell you how many women
in my life expected me to live on allergy meds
(05:25):
every day in my life just so I could be
with them. Like if I find out a woman, I
don't care if they have a cat, there's nothing I
can do. I cannot live with a cat, period, you know,
And I wouldn't ask them to get rid of it,
but don't ask me to be on meds for the
rest of my life over it either. And here's what
(05:46):
I found out too, okay, is that when you take
these meds like Xertec, like Allegra, like clariton Us, it's
blocking off all those things that get rid of the
stuff out of your body. Here's what happens to me
(06:08):
because I tried it recently because I was like, yeah,
I just don't want to suffer for weeks, so I'm
gonna I'm gonna take the medicine time. And it works
pretty well at my daughter's house. But what it also
did is it created bleeding of my nose. And they
can create create pain as if somebody punched me in
(06:29):
the nose. Why Because the crap is not letting your
nose get rid of it, so then it's storing it
there and it's become you know, it's becoming so dry
that you start bleeding and then you start scabbing, and
then which is better? And I could just imagine what
(06:49):
we're doing for our our pets that can't even talk
to us when it comes to allergies. And I want
you answer that, but first I want to ask studio nut.
Are you allergic to any animals?
Speaker 2 (07:03):
Not that I know of, but I am allergic to
dust and pollen.
Speaker 3 (07:06):
Okay, Well, then you're allergic to the whole world then
pretty much.
Speaker 2 (07:10):
Yeah.
Speaker 3 (07:12):
Now do you know they animals are allergic to you?
Speaker 2 (07:19):
No, I haven't seen any, but I'm sure i'll encounter some.
Speaker 3 (07:24):
Okay, So pet health Guru, what's your take.
Speaker 5 (07:28):
Well, the whole thing with those allergies and those toxins
is like, you're allergic to cats. Well, I've had a
lot of people that were, but we found it when
we feed species appropriate diets, real meat to a carnivore,
the skin and coked condition is much much improved. You
have no right amounts of oils, they're loading prone growth.
(07:50):
You don't have the dander because the skin is healthy,
so that reduces it down. Now on the backside of that,
if we give this this animal medications, that's literally what's
coming out through the skin as well. They're shedding it,
and that shedding goes into your body to create a
(08:12):
different toxicity.
Speaker 3 (08:14):
Wow.
Speaker 5 (08:15):
One of the interesting things that I've hit the discussions
on the pet hell Cafe with various veterinarians. One of
the interesting things in dogs of course, is if you
want to board them or take them anywhere, you have
to have a board of tell shot basically kennel clock.
And they found that when they give that vaccine number one,
it takes two weeks to work. So if you if
(08:37):
you're boarding at the animal hospital and they say, well,
we'll just give them a shot today, they're going to
show symptoms of it by the time you get back.
And by the way, you're gonna get charged with an
extra charge for treating what they just gave to your animal.
But in households where they give this vaccine, they find
(08:57):
they find that internasal. It's not even that needley thing,
but it's just just like it's basically a spray. But
when they give that to the dogs and they have
small kids in the house, two weeks later, the kids
will have hooping cough. Huh, just shitting that medication.
Speaker 3 (09:19):
Wow. Wow, So it didn't.
Speaker 5 (09:21):
Prevent it in the first place, and now you just
gave the kids something else to deal with. On the soil,
on the mold, on the pollend. The reason when I
joke around, when I was a kid, I worked my
summers on farms. I was on the back of the
haywagon throwing bales of hay. You know how much pollen
(09:42):
went into my lungs every single day, and the red analogy.
But sixty years ago when I was doing that, we
didn't have the air pollution, we didn't have the chemtrails,
we didn't have any of that polland mold dirt absorbs
these chemicals. So now that black mold was and on
the earth for ten million years is now toxic because
(10:04):
it's actually doing the cleansing of what we're doing to
the air. And it's a it's a whole you know,
it's something that obviously the medical community doesn't look at
they look at. What they look at is a discover
or create a drug and then try to find and
(10:24):
create a disease a condition that they can sell it for.
That's the whole goal.
Speaker 3 (10:32):
So first of all, my question is, can you, so
I could type it into my GPS or something, let
me know the locations in the wild where animals go
to a pharmacy. I'm not talking about when you go
to the pharmacy for them. I'm talking about the animals
in the wild. Where are the pharmacies that they go
(10:55):
to for these issues to take drugs? For these issues.
Speaker 5 (10:59):
It's basically all around them. They're eating the different herbs
or drinking water that's basically herbal teese because the vegetation
sitting in, they're getting the minerals from those puddles, from
that water that's going to build up an immune system.
And so much of this couple whels down to the minerals.
And we know that most of our foods today are
(11:20):
totally devoid of the essential minerals that we need to
fight off any kind of challenge to the body.
Speaker 3 (11:27):
You just gave me a good idea. Okay, So because
gen xers myself, we always talk about how things were okay.
And you know when we were kids, you went and
jumped in puddles and it was okay. Now with the
(11:50):
gentle parents, they oh no, don't jump in the the puddle.
And you just told me, like you that gen x
is right, that jumping in puddles was good for us.
Speaker 5 (12:06):
Yeah. Absolutely. And of course you know when we look
at our diet, our diet, you know, small farms on
all the produce and on the animals, they weren't contaminated
with again a whole plus or of preventatives. They weren't
fed food garbage if you will, you know, it was living.
I mean even things like are like milk, I mean,
(12:28):
milk used to be what we now call raw milk,
but they stole the name demonize it. And you know
now you know in a lot of states you can't
you can't even buy it. And yet that's what and
before that was raised on it, it was all raw milk.
Speaker 3 (12:48):
Speaking of demonizing it, I have to show you something
and the audience. This is something that wand created a
while ago. And so this is what happens when you
demonize the pipe man. And that's from big Pharma. Big
Pharma does that to me. I do want to erupt
(13:10):
a little bit too while we're here. Hey, one, first
of all, I want to know your guppies. Sure, are
they allergic to things?
Speaker 2 (13:22):
Well, they're mostly inside the water, so I don't think
they're allergic to the outside environments because they're not exposed
to that environment. But the water does contain a lot
of the chemicals that we buy or the chemicals that
come from the tap water that we use for the fish.
Speaker 3 (13:38):
All right, so it's important that you use the right
water or else.
Speaker 2 (13:41):
Yeah, I mean, and even then it's kind of concerning
because when you buy the water, like if you want
to buy the water for them, it says with added minerals,
which means, like I thought water was supposed to have
minerals to begin with. So what do you mean you
added the minerals.
Speaker 3 (13:57):
Well, because there's a lot of bottled water, it's just
like tap water, and so they have to add the
minerals back in after they use the tapwater to fill
the bottles.
Speaker 5 (14:06):
Yeah, so much of the commercial water and so many
of our households today they're using either the Burki system
or reverse osmosis that literally strips out all the minerals,
and then they'll sell these nice little packets of synthetic
chemicals to add that to it so that they can
claim their minerals.
Speaker 2 (14:27):
Yeah, it doesn't make a lot of sense to strip
the natural minerals to add synthetic minerals to replace the
natural minerals.
Speaker 5 (14:36):
And of course, when you look at it in bottle
of water that you're buying any marketplace, not only did
they add those minerals back in the synthetics form, now
they're storing them in plastic bottles loaded with BPA and
pallads and plasticizers and microplastics. So you're actually getting a
bonus when you buy that stuff.
Speaker 3 (14:56):
Today, especially when you're here in South Florida. If you
leave your boss bottled water in the car to heat
up and boil, and then that all the nice nutrients
of the plastic they mix in with the water.
Speaker 2 (15:11):
But you know what's nice about that, They actually don't
charge you for the BPA. They all the bottles say
the BPA is free.
Speaker 3 (15:19):
That's good.
Speaker 4 (15:20):
Yeah, that's good, you know.
Speaker 5 (15:22):
And even like when we get into you know, all
the throw chemicals that are out there. When you look
at supplements, you know, vitamins and supplements and that sort
of thing, nine of them are packaged in plastic. And
here in South Florida, back of that UPS truck gets
up into one hundred and twenty one hundred and forty
degree range. So you can imagine what's going on with
your supplements that don't do you any good.
Speaker 2 (15:44):
Yeah, during shipping.
Speaker 3 (15:47):
So I want to interrupt this and we're going to
get back to m old thing again because I too. Okay,
so he created that thing of me and AI, but
now we have this new feature, and so I created
some AI backgrounds for my show, and I want to
see what you guys think. I just did this, like
right before the show. Okay, So first we'll do the
(16:12):
one that is for my music metal and punk sections
show pipe Man in the Pit. So I just basically
typed in pipe Man in the mosh pit. And here's
what we came up with. In fact one, Why don't
you take off all overlays and scrolling texts right now?
(16:34):
And then probably we should remove us to see it,
but I think, but let's see, we'll remove We'll remove
remove all of us one so we can see it
and then bring us back in the talk.
Speaker 2 (16:45):
Well we can talk. We can turn off the cameras
so we can steal.
Speaker 3 (16:49):
Try you know what, can't we do this? Let's see,
let's see if this works. There we go, There we go.
Speaker 2 (16:56):
So that's what the pipe main looks like in that pit.
Speaker 3 (16:59):
That's pipe in the pack.
Speaker 2 (17:01):
That's an actual photo.
Speaker 3 (17:03):
I I like it actually, Okay, And then we have
for the show in general, the Adventures of Pipe Man.
I like this character because I do portray myself like
like a superhero. So I do love this character created
you ready, and I do think.
Speaker 2 (17:22):
This should be the poster for a Pipemin for press.
Speaker 3 (17:27):
I mean, look at that. That is a kid. I
mean I'm not a big fan of AI okay, because
it screws a lot of things up. But I only
tried it once, and that's what it came up with.
I like, if I were a superhero, I wouldn't want
to look like that. It looks like I'm a combination
of Aquaman, Flash and Batman all in one.
Speaker 2 (17:50):
And your weapon is a pipe wrench.
Speaker 3 (17:52):
I know how great is that?
Speaker 2 (17:55):
It's literally just a pipe in a wrench at the top.
Speaker 3 (17:59):
Okay, so what do you think.
Speaker 5 (18:00):
Bill, I think it's pretty cool. Well why you said
her to say that? You know, our original one of
our original things that you and I did was my
rant back fifteen years ago. I wonder what that would
look like.
Speaker 3 (18:17):
Let let's find out. Holds a second, we're gonna find
out right now, pet health Guru rant. Okay, this could
be good. All right, here we go. Let's see if
it lets us there. A couple of times I type
stuff in and I'm like, now, you can't do that.
I think it was whenever I put my name in there,
(18:38):
it wouldn't let me use a name. So there are
some legalities going on with it with the AI. But
it is creating it, it's generating it. Okay, let's see
what happens. Dude, we have that music down below. Why
don't you put the Jeopardy music on? Oh my god,
(18:59):
you're gonna this, Are you ready? Pet health Guru? Absolutely,
it's so twenty twenty five too. Okay, hold on, it's
processing first. While that's processing now. I also, this is
good for the pipe Man radio tour. You ready one? Okay?
This is for the pipe Man radio tour. Like that's great.
(19:23):
It's like Mad Max and pipe Man go on tour. Okay,
I mean. And then there's also like, I've been deemed
by publicists as the King of all festivals. So it
didn't make me the king. It just made a festival thing.
But it does look kind of, Oh there is the king.
That's me right there. That's me in the middle with
(19:45):
the two torches. And does it say pipe What does
it say up there on the blimp? Tell us what
that says on the blimp?
Speaker 2 (19:55):
Wan says, what is that? Rex? The storum?
Speaker 3 (20:04):
It did come up? You know what it says? You're
gonna love this one. I put the King of all Festivals.
You know what it named this background Festival de los
Reges Kings. I know like that. That's pretty funny. That
made it Spanish. Okay, are we ready for the great
(20:25):
reveal of the pet health Guru? Absolutely here comes. Oh
my god, it knows you so well too. Oh my god,
look at that. Look at just what it wrote. And
all I did was type what I said. I typed.
(20:46):
It wasn't like I didn't give it all this information.
It's the AI background generator has been listening to the show.
It's a big fan there. Well, you're big fans, by
the way, that AI Bander background jed erors are some
of your biggest beds. Okay, so let's talk about this
(21:09):
here for a second. Okay, you got the cat up there,
and it is the cat like allergic to whatever is
in his hand, and it's about to throw it. Look
it says Kimble is crap, Oh my god, crap, Oh
my god. I can't believe this. It's like so spot
on lit stuff. I mean, this is great you Okay, Bill,
(21:34):
somehow we're gonna have to figure a way to transfer
this to yours and you should use it during in
your show. There you go.
Speaker 5 (21:40):
Yep, that sounds like an idea.
Speaker 3 (21:43):
And this one's labeled. Okay, so I said the other
one festival day and let's ray us. This one's labeled.
That sounds interesting. Please tell me more about what you
envision for this pet health gurup. So so, pet health Guru,
what do you envision? Okay, let's see no, no, no,
(22:07):
you can fix it. One. Pet health grew what do
you envision about allergies with pets? And your advice to
people why it happens. We've already talked about causes, We've
kind of talked about what about prevention? How does the
(22:30):
pet health Guru like people should contact you so that
they can help with the prevention. What's the prevention?
Speaker 5 (22:39):
Prevention is a healthy body, plain and simple, staying away
from all the topsics as we can. Unfortunately, things like
the camp trails and bring for mosquitos and zeka and
all the other garbage one chemicals, household chemicals, household cleaners,
all of that are continuously adding to that toxic glote.
(23:00):
So we have to detox. I've gotten to the point
now where when somebody comes in, they an animal that's sick,
and I can tell by looking at them that they've
got issues. Number one thing, you got to clean out
your liver, your kidney, and your lymphatic system. If you
don't clean out your body, nothing's going to change. When
you do that, though, you have to stop putting more
(23:20):
poison in. You can't control the air outside anyway, can't
control your neighbors where they're long chemicals. But you detox
whatever your animals are getting into. You detox yourself the
same way. And then, like I said, a species appropriate
diet to build up that immune system. And it varies
so much because of these chemicals. Praise, they keep changing
(23:41):
the chemicals. You never know what you're going to be
battling with. Unfortunately, I have several detox products that biocomplete
line is made for us, and we can at least
keep going after that approach and do the best you can.
Speaker 3 (23:58):
So, how can people reach out to you to get
help with their pets for any of their health issues
but also specifically oergies.
Speaker 5 (24:09):
Just to give us a call at mypaleopet dot com.
You can also go to Biocomplete Concepts website which is
biocomplete Natural diets. The look up products and things like that.
Consultations I do private consultations again, no, it's gonna be
ordered to do on the website mypaleopet dot com. Following
the store nine five four nine five hundred. The girls
(24:33):
here the team can help you out with all of
that stuff. And of course number one, start listening and
watching the Pet Health Cafe.
Speaker 3 (24:43):
And how do they watch the Pet Health Cafe. It's
on W FOURHC Radio at W FOURHC dot com right.
Speaker 5 (24:49):
Absolutely, of course. Then it's twenty four to seven on YouTube,
and we'll host of other other places.
Speaker 3 (24:57):
And they can listen to your podcast anywhere. All the
past episodes are there any where they listen to podcasts. Okay,
So any final words about pet health and allergies.
Speaker 5 (25:10):
Do the right thing, become educated. That's what I'm here
for me, Yeah, exactly. The medical community is very very
mono approach into what they're going to do for you.
The whole thing is about using as many different tools
as you can find in your tool box, and that's
(25:31):
how we're gonna get healthy.
Speaker 3 (25:33):
All right. I want to go back to the backgrounds
for a second, because while you were talking, I was
creating backgrounds for my co hosts. Okay, so we're gonna
save this for another week and rebels on with us.
Here's the titles, swamp nut rebel Meddler. Alright, let's get
(25:59):
us back to the other hold on, wait no, not there?
What did I do before? How come? Oh? There we go?
Speaker 2 (26:10):
Yeah, that looks like her.
Speaker 3 (26:12):
Oh my god, I love it. I love it.
Speaker 2 (26:14):
Okay.
Speaker 3 (26:15):
Then I tried to put.
Speaker 2 (26:17):
I love the flag. The flag actually says so.
Speaker 3 (26:21):
Right, and okay, so I gave an handles. I tried
to type in and I got one of those things
I tried to type in studio nut. That violated the
safety protocol. That's what it says, can't, can't jerry or
something because it's safety whatever. Okay, So I had to
(26:44):
go back to one the Engineer. Okay, So first I
did one the podcast engineer, and of course it turned
it into one L there okay, podcasts, Oh my god,
And that's what they think. That's what AI think. Podcast
(27:06):
that's what that's what that's what AI thinks.
Speaker 2 (27:09):
You look at that's exactly what I look like when
the makeup comes off.
Speaker 3 (27:12):
Is No, that's just for the show. So then I'm like, okay, well,
let's see what he looks like if he's a radio engineer.
It seems that radio engineers are much more racist, okay,
or or the AI is racist ors radio engineers because
it's that this is you. You're not even Latino anymore
(27:34):
because it's radio.
Speaker 2 (27:36):
Yeah, that's not one. That's one.
Speaker 3 (27:40):
Oh my god, this voice of the airwaves.
Speaker 2 (27:44):
And he's actually fixing radios.
Speaker 3 (27:46):
Yeah, exactly. So okay, let's see one more thing. Let's
see one the streaming TV producer. Let's see what happens
sky generated a little bit. But meanwhile, you guys can
(28:09):
catch this positively pipe Main segment. Oh, there we go.
It's here, it's here, dun d na. Oh, it's got process.
But check out the Adventures of pipe Man. Mondays are
always positively pipe Man. So it's every Monday, one pm.
Here right here on W four CY Radio. You can
(28:32):
catch past episodes of the Full Adventures of Pipe Main,
show segments of positively pipe Main, segments of pipe Man
in the Pit, segments of interviews, bonus material, all that stuff,
just anywhere you listen to podcasts, and if you subscribe
to the podcast, I'll give you a lot of cool shit,
(28:53):
including the ability to win tickets to festivals. But here
we go. Here is one this streaming producer of TV
dan't it da?
Speaker 2 (29:05):
It's a lot of I also love I love how
they turned the whole title into Spanish, but it doesn't
know how to translate TV and streaming I know.
Speaker 3 (29:18):
Right well, because there isn't a word Like I was
when I was in Costa Rica taking Costa Rican Spanish classes,
you know, to be better at it. And uh, basically
the teacher did tell me, like I asked about podcasting
and streaming and it's like, yeah, they there's no work
(29:41):
for it. They just say podcasting and streaming. I'm thinking, like,
if you're gonna make up new words, you might as
well make them up in the different languages. Here we
go again with the arrogance of being American. It's the
only an American word. Okay, no other our country exists,
(30:01):
you know, so we have to make all new words
from now on. It's gonna be totally great. All new
words are going to be in English, you know, and
then to translate it to other languages, it's just the
same word. I say. It's gonna be great. We we're
just gonna abolish all of the other languages at this point,
(30:24):
and we're just gonna start off. We're gonna fire every language,
and we're gonna start off fresh and just English will
be the only language anybody can ever speak. And then
we'll convince the Martians to do the same thing because
that's where we're going to ruin next. Yeah, so meanwise, Yes,
(30:48):
before we go to Mars though, we're gonna have to
go to a couple festivals, So we're gonna run a
couple of commercials right now for those festivals. And again
pipe Man Radio DM me on any socials be entered
to win, and I'll tell you what to keep tuning
(31:09):
in for the Pet Health group. He is the best,
and stay tuned after the festivals. If you're a business
person or you know the word business, okay, then stay
tuned for the rest of his show, where we're going
to talk some powerful business strategies having to do with
referral strategies and referral campaigns. I'll tell you what that's
(31:33):
the best way to get new business. If you're an
entrepreneur or a business owner, or you're just in some
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Roll it one.
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You want to do the commercials first, or.
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Well, yeah, we're doing the commercials and then Michael Barbarita.
All right here they set all that.
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Hi you love unto censure, Wow, pray you.
Speaker 3 (33:23):
This is the pipe Man here on the Adventures pipe
Man w four c Y Radio Back again for the
Positively Pipeman segment with our powerful business strategies from Michael Barberita.
So let's welcome Michael to his show.
Speaker 4 (33:37):
How are you excellent? How are you ding?
Speaker 3 (33:40):
Oh? I'm doing great. I'm ready for some referral strategies
in campaign.
Speaker 7 (33:45):
And that's what we're gonna talk Hey, that just so happens.
So what we're going to talk about today nice. You know,
most business owners hope for referrals. They pray that customers
talk about them. But you know, as you hope, isn't
a strategy U.
Speaker 4 (34:02):
And here's what kills revenue growth waiting for referrals instead
of systematically creating them. So the truth is, and probably
everybody knows this, that referrals are probably the highest converting
leads you'll ever get. Yet most businesses treat them like
an accident rather than a strategy, rather than a profitability strategy.
(34:25):
So I'd like to give you an example of what
a car dealership did to get referrals. So a car
dealership gave a customer one half of one hundred dollars
bill at delivery of their new car. So every time
they sold a new car, they also gave the customer
half of a one hundred dollar bill. And the customer
(34:48):
and they would tell the customer that they would get
the other half when they referred.
Speaker 3 (34:52):
Someone that's brilliant.
Speaker 4 (34:54):
I know, first they were, the referrals were predictable, and
the sales exploded.
Speaker 7 (35:00):
And and business efficiency means turning satisfied customers into active promoters.
Speaker 4 (35:06):
It's not complicated, but it's intentional. And so a lot
of a lot of business owners aren't intentional with their
referral strategy because referral strategy is more than just hoping
for recommendations. It's creating that predictable system like what the
auto dealership did to encourage and track referrals, and it
(35:27):
involves understanding when and how to ask for the referrals
and then providing incentives that motivate customers to act.
Speaker 1 (35:36):
You know.
Speaker 4 (35:37):
Unlike word of mouth, a referral strategy is proactive. It's
a proactive approach and it systematically generates and manages referrals.
It's you know, it's about turning satisfied customers into active
promoters for your business, you know, just like the car
dealership did. Yeah and so, but but but business owners,
(35:57):
for the most part, they just wait for referrals to
happen instead of actually developing a strategy motivating people to
refer them and let me also in this segment being
defined what a strategy is, because a lot of people
(36:18):
don't know actually what you know, I use the word
all the time, even the name of my book, Powerful
Business Strategies, and i've you know, I define what a
strategy is in my book, but I never actually defined
it in our segments. So a strategy is a series
of tactics done over and over again in the same
(36:40):
order to get a predictable result. And so that's what
a strategy is. And so that's what So if you
think about that car dealership, that's exactly what they did.
It's a tactic splitting one hundred dollar bill over and
over again to every customer who bought a new card
from them in the same order. They do it the
(37:02):
same way over and over again to get that predictable result,
which was a referral because they knew that they had
something like a sixty sixty percent referral rate when they
performed that strategy. And I don't know the psychology of
it is you're like, you feel like you're halfway there
(37:23):
by having to half the one hundred dollar bill, and
so I guess that motivates them to, you know, to
refer somebody. So and there's a little management on the
part of the car dealership because you're going to make
sure that the serial numbers matched when you give them
the other half. So there's a little, uh, there is
a little organization administration there. But that strategy worked famously
(37:48):
for that car dealership, and it could work famously for
just about any business if you think about it. Yeah,
and what's interesting too, is that it's tipical at the
time of purchase or when you have a completed a
successful transaction or receive the positive result of some sort
(38:10):
with a business or a customer, that that's the time
to ask for referrals because that's what the customers happiest, right,
the happiest at that point. And so they're you know,
they're they're you know, willing to reciprocate as best they
can when that great result happens. And so you know,
(38:33):
making and requesting referrals is part of your sales process,
uh is. And being able to manage it and track
it is very effective. So but once again, business owners,
just I mean, I can't tell you it might be
an I group in my in my be an I
referral group. I I would say one hundred percent of
(38:58):
the people do not have a referral strategy other than
saying they go to be an I.
Speaker 5 (39:04):
Other than that, they have no.
Speaker 4 (39:06):
Referral strategy to get referrals from from other participants, from
other members. And there's several ways that you could put
together strategies. As a matter of fact, we have a
whole workbook on them. They'll talk about a little moment.
Speaker 3 (39:22):
But.
Speaker 4 (39:24):
There are several strategies that one can employ, like what
the car dealership did in order to proactively have a
systematic methodology of getting referrals. What do you find, Dean
with people with business owners? You know, I mean, is
it mostly a prey kind.
Speaker 3 (39:44):
Of Yeah, most business owners don't really have a strategy.
Most businesses don't have a strategy. It's interesting you should
ask me that because the whole time I was thinking
about when I first started at Prudential in nineteen eighty
nine and I was rec acquired required it wasn't a
suggestion to get five referrals from each person as soon
(40:11):
as I made the sale, like sitting at the table
selling them insurance, which was how it started. And I
would basically have a form with the name, phone number,
relation address. You know, it was back before email and
(40:36):
back before internet, so address was important to mail them junk,
you know, but instead of emailing them junk, and you
were required it was part of your job. There was
no like if you can, there was no suggestion. It
was you must get these fires. And you'd say, well,
(40:59):
if they don't want to get give them to me.
People don't want to give out the information. And you know,
part that is true, but the other part has your
own mindset. I think the biggest problem with salespeople in general,
and this goes back to something you have already said
in previous episodes. Okay, but you know you cannot think
(41:21):
like the customer. You're not the customer, don't don't like
people are like, well I wouldn't do that. Well just
because you wouldn't do that doesn't mean ten people would,
you know, and so you should get that right out
of your mind. So like the people that wouldn't get
those five referrals, you know, even though they were required to,
(41:44):
would be like, oh, I would never give out that information.
I'm not asking them me. On the other hand, you know,
I was doing whatever they told me to do, and
I was the number one agent. I have eighty five agents.
Why because I was a pain in the ass act
and for asking for those five referrals every single time,
(42:04):
so every sale became more than one sale.
Speaker 4 (42:08):
And you know what's amazing about that theme is that
if you ask ten other agents whether that strategy worked
the best, but the majority of those would probably say
it did not. Well here you know, saying that it
absolutely worked.
Speaker 3 (42:22):
It did not work because of their own attitude. That's
what it comes down to. Like, listen, there's plenty of
things that I would not do that clients of mind
throughout my career and my life have done. And so
that's why you can't think that way. You know, people
(42:42):
perfect example is people hate use car salespeople. They talk
about it, they say all these things, yet they still
buy the car, right, They still fall for the same
things they know that are going on and still buy
it and still believe it. So it's all about what
(43:05):
you project in your head, because sales as a transfer
of emotion. So if emotionally you're not vested in getting
those referrals and you don't believe it's gonna happen, yeah,
it's not going to be successful for you.
Speaker 4 (43:17):
That's right, that's A. That's a great that's a great example,
because there's a system that you know, this is done.
You're not hoping here, you're you're directly it's a it's
a system that directly asks the customer for referrals. And
if it and if it's done consistently, and if it's
done period and with the belief that it's you're gonna
(43:39):
make out and and get those referrals, it happens. It's amazing.
That's amazing. And and you know, like I said, I
I it might be an I group and some other
networking groups that I'm in. The reason why they go
is they hope that they can get a referral. And
they don't have a strategy to get a referral. They
just hope they can.
Speaker 3 (43:57):
Yeah.
Speaker 4 (43:58):
And and many people that you know, get discouraged after,
you know, after six months or eight months of not
getting referrals, and they leave and they they think networking
doesn't work, when in fact it really does.
Speaker 3 (44:12):
As somebody who's a master at networking has done my
whole life. Speaking of B and I, one of the
beautiful things about B and I is all the rules.
Most people that network hate DNI because of the rules absolutely,
and they're dumb because B and I gets you more business.
You know a lot of people go into these networking
organizations to go to cocktail mixers, right, and like that
(44:36):
was my least favorite thing because you know, it's like
the cocktail mixers. People were going there to drink for
free and to you know, meet people personally, not business wise,
you know. But B and I, you know, runs it
like a business and it's serious. And yeah, you may
(44:59):
not want to follow all those rules, but if you
don't follow those rules in life, you're not going to succeed,
That's right.
Speaker 4 (45:06):
It's the discipline that drives the referrals at B and I.
It's that discipline. It's the discipline that they instill in
the member.
Speaker 5 (45:14):
Uh.
Speaker 4 (45:14):
And you know what I love about B and I
is my brethren and competitors hate it. Yeah, that's what
I love about it because generally speaking, I'm able to
visit other B and I chapters without any because my competitors.
I know my competitors out there, and so I'm able
(45:34):
to join, able to visit other chapters and be a
substitute when they're when they're absent. Uh and Uh, that's
been a big benefit for me.
Speaker 3 (45:44):
There's only two types of B and I members, by
the way, or and that's either the ones that totally
love it and swear by it or the ones that
don't renew and think they got nothing out of it.
There's no middle, there's no middle.
Speaker 4 (45:59):
Yeah, no, I agree. And some of those ones that
you know that say it won't work, they stop their
own and of course it, you know, falls on its
face usually yeah.
Speaker 3 (46:12):
Yeah. And if you think something's not going to work,
it won't because you're not going to do what it
takes for it to work.
Speaker 4 (46:18):
No, you're right, you're right.
Speaker 3 (46:20):
But referrals do work. They're the easiest to close, they're
the best lead you can get, and they're the easiest
thing to get if you got out of your own way.
Speaker 4 (46:33):
Absolutely absolutely. So here's what I'd like to offer you
the listeners, Dean. I have a workbook, step by step
implementation workbook called Referral Strategies and Campaigns, And all someone
has to do is go to NeXTSTEP CFO dot net,
hit the contact button, fill out the contact form, and
(46:54):
in the message box just simply put Referral Campaigns and
Strategies work Book and I'll send it to him. Free
of charge, and if they follow that workbook, they'll be
able to generate strategies to get referrals and it won't
be the hope and pray, it would be actual strategy. Right,
it's actually being strategic about getting referrals.
Speaker 3 (47:17):
Right, and everything should be strategic. It's like, I can't
believe how many business people like just rely on you know,
the universe. Let's put it that way, right, right. You
know the fact is is every everything out there. Okay,
you take Tony Robbins, people say, oh, he just pumps
(47:39):
people up. But no, but if you went to one
bit seminars, he tells you that you can show up
to my seminar. If you don't put any in this
into action, it will do nothing. Okay, then there's people. Okay,
even if you talk in religion, let go and let God.
Let go and let God does not mean do nothing.
People think that that's what it means. It doesn't mean
(48:02):
do nothing. You must have a strategy, whether it's for
your personal life, business life, no matter what it is,
because otherwise it's like driving to somewhere you've never been
without a GPS. That's right, So thank you for giving
us as GPS thank you for giving them a free workbook,
(48:24):
and thanks for being on the Adventures of Pipeman once again.
See you next week.
Speaker 2 (48:31):
Thank you for listening to the Adventures of Pipeman. I'm
w for CUI Radio.