December 2, 2025 • 51 mins
It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.
Chapter 1: Are A Healthy Liver and Kidneys Key to Disease-Free Health? Bill, The Pet Health Guru will speak on the importance of these organs for optimal health and more.
Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss why business owners increase prices and why business owners fear price increases and what they really should be focused on when it comes to pricing.
Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”
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The following are the different podcasts to Follow, Listen, Download, Subscribe:
•The Adventures of Pipeman
•Pipeman Radio
•Pipeman in the Pit – Music Interviews & Festivals
•Positively Pipeman – Empowerment, Inspiration, Motivation, Self-Help, Business, Spiritual & Health & Wellness
Click Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!
Follow @pipemanradio on all socials & Pipeman Radio Requests & Info at www.linktr.ee/pipemanradio
Stream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV.
Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
Chapter 1: Are A Healthy Liver and Kidneys Key to Disease-Free Health? Bill, The Pet Health Guru will speak on the importance of these organs for optimal health and more.
Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss why business owners increase prices and why business owners fear price increases and what they really should be focused on when it comes to pricing.
Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”
Would you like to be a sponsor of the show?
Would you like to have your business, products, services, merch, programs, books, music or any other professional or artistic endeavors promoted on the show?
Would you like interviewed as a professional or music guest on The Adventures of Pipeman, Positively Pipeman and/or Pipeman in the Pit?
Would you like to host your own Radio Show, Streaming TV Show, or Podcast?
PipemanRadio Podcasts are heard on Pipeman Radio, Talk 4 Media, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcasts, and over 100 other podcast outlets where you listen to Podcasts.
The following are the different podcasts to Follow, Listen, Download, Subscribe:
•The Adventures of Pipeman
•Pipeman Radio
•Pipeman in the Pit – Music Interviews & Festivals
•Positively Pipeman – Empowerment, Inspiration, Motivation, Self-Help, Business, Spiritual & Health & Wellness
Click Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!
Follow @pipemanradio on all socials & Pipeman Radio Requests & Info at www.linktr.ee/pipemanradio
Stream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV.
Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The following show contains adult content. It's not our intent
to offend anyone, but we want to inform you that
if you are a child under the age of eighteen
or get offended easily, this next show may not be
for you. The content, opinions, and subject matter of these
shows are solely the choice of your show hosts and
their guests, and not those of the Entertainment Network or
any affiliated stations. Any comments or inquiries should be directed
(00:22):
to those show hosts. Thank you for listening.
Speaker 2 (00:32):
Hi you lunch, that's sure, fee w bring you young?
Speaker 3 (00:48):
Why kind of America?
Speaker 4 (00:50):
It's time for the Adventures.
Speaker 5 (00:51):
So Fight Man, I'll go before supplie I com list.
Speaker 3 (00:54):
Pompeats is number one internet radio station. Here's your host,
the Fight Man.
Speaker 1 (01:00):
Yo.
Speaker 3 (01:01):
It's Thanksgiving's over. It's Cyber Monday, and I don't give
a crap because it's been Black Friday for like months,
but it is my Evacial Monday and pet Health Monday
and Business Monday right here on the Positively Pipeman segment
of the Adventures Pipe Man right here on w Pourcy Radio.
And I do want to bring on my guest here
(01:24):
and my one pipe night. Another pipe nut is is
not feeling too well, which I'm not surprised because it
was just Thanksgiving and everybody's going to probably feel like
crap from eating all kinds of poison. What do you think, Bill,
(01:45):
the pet health guru and the human health guru, what
do you think about how people are probably feeling today
on cyber Monday after eating on throw up Thursday?
Speaker 6 (01:59):
Absolutely right. I mean, I'm at the my Balio pet store.
We're down at least one employee because of it. So
it's a reality. Unfortunately, all the poisons, all the garbage,
all the mixing up of foods, and all the aggravation,
(02:19):
the stress and all those people that you had to
visit and talk with, you know, it's it's uh, it
makes it tough.
Speaker 4 (02:26):
It makes it tough on your body.
Speaker 3 (02:28):
And I assume too that pets, okay, since they're they're
at these Thanksgiving dinners and since humans are slobs, that
pets have a field day with the food going on
the floor, And how does that affect them? I'd like
to know, does that affect their liver and kidneys eating
Thanksgiving human food?
Speaker 1 (02:51):
You know?
Speaker 6 (02:52):
The petsive of course, are under the same stresses because
of all the commotion and all of that sort of
stuff that's going on, you know, with just a crowd
of people basically, and of course all the smells. They
want to eat everything under the sun, so everybody's feeding
them everything under the sun. And you know that's when
I get the phone call. No, I get diarrhea A
dominating on all this stuff going on. It's like, well,
(03:14):
you you know, the bodies got get rid of what
you put into it.
Speaker 4 (03:17):
And it's as simple as that.
Speaker 6 (03:19):
And that's why we chose the topic just for this
week with being about the kidney and liver, because everything
that's going into the bodies you got to go out
through the liver or through the skin.
Speaker 4 (03:29):
But even even the stuff coming out through the skin
in detox is still.
Speaker 6 (03:33):
Run through and processed through the needs of it itself,
at least to a smaller degree. And of course the
kidneys are affected because that's downstream of the liver. So
if you've got a kidney problem, it started in the
liver and then started in the cut before that.
Speaker 3 (03:50):
So one, how does your kidney and liver feel after Thanksgiving?
Speaker 7 (03:56):
It actually feels really good. I had a really healthy
meal and I think I did it pretty good this year.
I didn't have to cook this year, so.
Speaker 3 (04:03):
I want to hear about the healthy meal. Tell me
about that because it was.
Speaker 7 (04:07):
Actually Asian noodles, so it's a lot of like real
bone broth soup. It was really good.
Speaker 3 (04:16):
What do you think about that? For Thanksgiving? Health grew?
Speaker 6 (04:20):
I mean that's fantastic. I mean, you know, we got
to start out good. And actually the interesting thing though
about the liver and kidney. Unless you happen to be
passing kidneystones, you really never even think about it.
Speaker 4 (04:31):
You don't feel that extreme things.
Speaker 6 (04:33):
All your distress is coming from your gut itself and
upset stomach. You know, even in diarrheal, all that stuff
is coming from the gut, not from the liver.
Speaker 4 (04:43):
But we have to make sure that liver is being
taken care of on a regular basis.
Speaker 3 (04:49):
And then of course on Thanksgiving there's a lot of
alcohol being drank, so that affects the liver. But let's
talk about healthy livers and healthy kidneys, and what are
the keys for your pet to a healthy liver and
a healthy kidney.
Speaker 4 (05:06):
Well, basically, we use the same approach as we do
in people, and it's about detoxification.
Speaker 6 (05:11):
You know. Unfortunately, in today's world, every breath that we
take is of contaminated air, every bit of basically every
substance because the water is the same thing. I know,
when I was traveling on Thanksgiving Day to a place
to have dinner and we threw on a podcast that
(05:32):
was talk about infuriating. This person was talking about the
tax cuts and all that stuff that's been stripped out
of the budget and that you know, without that, you know,
there's all these people with letters after their names can
no longer get the funding to clean up our air
in our water. So what have they been doing for
(05:54):
the last fifty years? You know, we have to take
it upon ourselves, which is I use different verbals and
mechanicals and different foods to clean.
Speaker 4 (06:02):
Out the gut. They have to do it every single day.
Speaker 6 (06:06):
Unfortunately, you can't do a liver cleanse once a year
and expect to be healthy, you know, when you're putting
bad stuff in every single day.
Speaker 3 (06:14):
And what about You know, that raises a question for me,
you know, because I've done you know, in the liver
cleanses that you buy in the different stores in the past,
are those just bull crap?
Speaker 4 (06:28):
Those a lot of them? Are you know?
Speaker 6 (06:31):
At first off, if you're going to clean out the liver,
kidney or any you know, you're down to a cellular level.
Speaker 4 (06:36):
You need to find what is found in nature. Medications
don't do it.
Speaker 6 (06:41):
I mean, you can clean a lot of stuff out,
you're poison a lot of stuff, parasites, things like that,
but that's not going down to that cellular level. Things
like melt, thistle, dandelion, route, tumoric, all these different urban
mechanicals all have in place because they're foods.
Speaker 4 (06:57):
They're not medicines.
Speaker 6 (06:59):
They are actually food and we should be using them
in every day cooking, every day presentation. And you know,
we just gotten lazy, and you know, open up with
you know, frozen meal and who cares what chemicals who
have put into it?
Speaker 4 (07:12):
Which is going to add to that?
Speaker 3 (07:15):
So one can you imagine this? Bill and I were
alive at a time where there was no such thing
as a microwave. I'm not even sure if there was
a such thing as an oven. No, there was an oven,
but yeah, I remember when we first got microwaves, and
I remember from the very beginning there was warnings of
(07:37):
the radiation from the microwaves. And you know, interestingly enough,
you know you cook certain foods in the microwave, you're
going to cook out all of the nutrients that actually
help you.
Speaker 6 (07:52):
Absolutely. And you know, of course, now the fad with
food processing is free trying, and all these freeze ride
treats and foods and not just add water to it.
When you look at them under a microscope compared to
a real food, they are dead. All the nutrients are
basically killed. So what are you getting from your food?
(08:14):
That's why they have to fortify everything. I was looking
at I'm trying to think what products it was over
the weekend, and I was just past up and from Italy,
which is supposedly the best obviously you know, it's cleaned
everything else, and it had three or four chemicals in
it and had to be fortified.
Speaker 4 (08:34):
You know, you can't.
Speaker 6 (08:36):
Of course the person I had bought it, they're looking
at like I thought, I bought the best one I could.
So the you know, the labeling of these foods, the
labeling of cleaning products, all of that is so deceptive
that you have no clue what you're getting, and so
you're already starting out behind the eight ball.
Speaker 4 (08:51):
You know, my advice, you know, use the different herbs
botanicals that are going to do that.
Speaker 6 (08:56):
They're gonna be anti inflammatory that are going to clean
out those were There's AMLK disils the number one for that,
but there's a whole plus of other ones. The kidney
dandelion root dissolves kidney stone. Oh my god, why do
we have to suffer with them?
Speaker 3 (09:13):
You're speaking my language. You're speaking my language right now
because I have passed kidney stones three times. One time.
One time I couldn't even pass it, so it had
to be surgically done. And that's not fun, you know,
just isn't I don't know if I should describe it,
(09:34):
but it's just well maybe you know, just just imagine
taking a shovel and then pulling it up your roreththra canal,
and that's what it feels like. But that's also what
it feels like capacity a kidney stone. Okay. So I
have a very high tolerance to pain. And when I
(09:55):
was married one night, I just in the middle of night,
I just started screaming from the top of the stairs
to my wife. I'm like, take me to the hospital
as loud as I could. And first of all, she
never really heard those words out of my mouth. Okay,
because that was not me. I'd have to be dead
(10:17):
or close too. And she never heard me like feel
pain like that. For all the women out there that
say men can't experience what it's like the pain of pregnancy,
I say that's true for men that never had a
kidney stone. And even women say that, they're like, that's
(10:39):
the closest thing. But and I have one now. Interestingly
enough to what you were saying, I have one sitting
in my kidney right now that's been sitting there for years.
Does it affect me in any way?
Speaker 1 (10:55):
Not that I know of.
Speaker 3 (10:57):
Okay, So to your point, like you could have, you
could be riddled with kidney stones and I even know
it until you pass it. That's why I like how
you said passing a kidney stone, because not just having it,
it's passing it those little jagged edges. One, have you
ever had a kidney stone?
Speaker 6 (11:16):
No?
Speaker 7 (11:16):
I haven't.
Speaker 3 (11:17):
Okay, So if this doesn't start you eating healthy, what
I'm about to say nothing, Well, imagine a starfish shape stone.
It is a stone made a calcium with jagged edges
that is at least twice the size of your urethra canal,
(11:42):
ripping all the way through. You're from the inside of
your janitals to the outside of your jenitals slowly and
then blood flowing out like the Exorcist. That the kidney
and passing ni kidney stuff? Did I describe that pretty good? Bill?
Speaker 4 (12:04):
Pretty good? And you kept it and you kept it,
you know, within the boundaries of what you were allowed
to say.
Speaker 7 (12:10):
You could have said chalk nails on the chalkboard and
I would have understood it.
Speaker 3 (12:14):
Oh no, it's way worse than nails on the chalkboard.
It's what's that movie. There's a movie that was out recently,
or a TV show or something where the bad guys
like put these people there torturing and they had these
spikes that if they pushed the button, the spikes would
(12:36):
pop out. And they put this like thing inside somebody's
urethra and pushed the button. That's what it feels like.
Speaker 6 (12:47):
One of the interesting things about the whole thing, too,
is the stones are the result of toxins, because what
the body does.
Speaker 4 (12:54):
Is it creates muke.
Speaker 6 (12:55):
Is for instance, if you painted a room and you know,
you get all the fumes and everything else, next morning
you get up in your whole head of stuffy. That's
the mucus. Yeah, that goes down throughout the whole body.
And when it sticks to something like your gall bladder,
your kidneys, your liver, your bladder, if it sticks there
long enough, it calcified. As you said, Okay, it's all
(13:16):
it is. It's a calcification. The interesting thing is your
liver generally is the primary area that it ends up.
What we get in a kidney had to come out
of the liver and into that that connection.
Speaker 4 (13:31):
Most of us.
Speaker 6 (13:32):
Our stones though, are excreted, you know, through feces because
the opening of gateway is so much bigger.
Speaker 4 (13:40):
We never feel it. But when it gets down there
in that kidney or that bladder, you're in trouble.
Speaker 3 (13:45):
Oh yeah, well you know, and how about how about gallstones?
That's like the the trend nowadays too, you know, and
the trend is just to take the gall bladder out.
What's your feelings on that? Like, to me, I think
your organs were putting there for a reason. Even when
they say, oh that oregon really doesn't have any purpose
to it, you know, the ones that they take out, Yeah,
(14:09):
I call bullshit.
Speaker 4 (14:11):
It is it is.
Speaker 6 (14:12):
It's funny because you know, of course the gall letder
is a favorite for them to just remove rather than
deal with what caused it exactly.
Speaker 4 (14:21):
The appendix was the big one because they.
Speaker 6 (14:24):
Couldn't find any use for it, and come to find out,
in the last ten years or so, all of a
sudden they discovered that the appendix actually holds good got bacteria,
so that when we kill it by devitaking medications and antibiotics,
our body is able to replace that and get the
system going again.
Speaker 4 (14:45):
But if you remove that, how are you gonna do that?
You know, with the foods that we eat today that
are that live you know.
Speaker 6 (14:52):
I mean you can get probiotics, you can buy them
in the store, but their dad, I don't know what
the sense of that is because they're all pasteurized past
size anything, you're killing it.
Speaker 4 (15:02):
And of course if you're taking that tablet, the hydrochloric
acid in our gut is going to ruin it anyway.
Speaker 6 (15:08):
So you know the number of dollars that people throw
away on useless supplements and probiotics and pills that do
nothing for the.
Speaker 4 (15:16):
Body except the more.
Speaker 3 (15:19):
It's a whole marketing plan. So one here, This is
why I like having one on. We can talk about
stuff that he probably never experienced ever. Okay, so I
don't know if they taught you in school, but when
we went to school, they taught the key to health
is the four basic food groups. Did you learn that
(15:43):
in school?
Speaker 7 (15:46):
Sounds familiar, but I can't remember off the top of
my head.
Speaker 4 (15:50):
Yeah.
Speaker 3 (15:51):
So the four basic food groups were basically all the
things that American farmers and ranchers and people like that produced,
and it was a marketing plan for them. So you
had to have your dairy with that, and then things
change all the time. So like I want to talk
(16:12):
about that on another episode, Bill, where like why one
day dairy's good and one day it's not. One day
eggs are good, one day it's not. One like it.
One day Pluto's a planet, one day it's not, and
then one day it's a planet again. And that's what
happens with the foods. They go back and forth, the
(16:34):
basic four basic food groups. In my experience and opinion,
and I want to hear what Bill says, well, factually
it was a marketing plan, but in my opinion it
was not healthy. But the difference is it's not healthy
today because all the GMOs right, and it was.
Speaker 6 (16:59):
Actually a government sponsored marketing plan so that every segment
of agriculture basically would get their fair share.
Speaker 4 (17:08):
That's like communism, you know, we have to make sure
everybody gets the same. Yes, but that's really what it was.
Speaker 6 (17:15):
And you know, if something was out of balance, that's
when a government jumps in. It starts with their guiding
the marketplace, if you will, with subsidies and tax breaks
and all this sort of thing. And whoever's out there
in Washington that screams allowed us gets the most.
Speaker 3 (17:33):
Well, that's kind of like nowadays now present day. That's
the same with bacon because all the pig ranchers they
were complaining to the government that they weren't getting their
fair share of the business. So now bacon is this
big graze and you can have chocolate bacon, you can
have bacon donuts, you can have every thing that you
(17:54):
can have a ba bacon on everything? Is it now?
Speaker 1 (18:00):
One?
Speaker 3 (18:01):
You did coverage with me at the South Florida Fair, Right,
did you have any chocolate covered bacon or did you
have a doughnut burger?
Speaker 6 (18:10):
No?
Speaker 1 (18:10):
I did not.
Speaker 3 (18:14):
Like what is with that bill? Why are they just
mad science like putting things together that should not be
put together.
Speaker 6 (18:22):
It's it's it's again. I've had some conversations recently on
the marketing. I mean, you take a lot of my
herb owl of blood, but just even for delivery kidney.
Everybody in the world that wants to make money can
look at my product and it'll take a little bit.
Speaker 4 (18:40):
They'll take the main ingredients and.
Speaker 6 (18:42):
Then they'll add you know, maybe apricots filling, you know,
for a change in flavor, and then miney is better
because the apricots are going to be more natural than
the herbs or sweeter, you know, whatever it is.
Speaker 4 (18:57):
So they keep taking what's the base basic meat.
Speaker 6 (19:01):
In the case of vacant, and we have to find
different ways of marketing so that mine is more important
than yours and I gain more dollars than you do.
And of course when they do this up too, you know,
basically you're adding on you know, supposively added value.
Speaker 4 (19:17):
You're getting more for more bang for your buck, and
I can charge more for that.
Speaker 3 (19:22):
And the fact that matter is everything in life in
my opinion. You pay for what you get. You get
what you pay for, yeh. Bottom line. So how do
people reach out to you to pet health grow for
an kind of advice? Information? Find out about all your products,
services and all that stuff where they go to find
(19:45):
your website, socials all that.
Speaker 6 (19:47):
Of course, the website is my paleopet dot com for
uh e commerce for all the products that we sell,
including the consultations. If you want a personal consultation, get
order it right there online. Of course, I'm on the
Pet Health Cafe every Thursday night, and of course it's
twenty four to seven on YouTube and a whole bunch
of other platforms, so you can, you know, you can
(20:10):
at least get the basics. I tell people even before consultation,
go ahead, watch the podcast, then put down your question,
so you're not wasting my time on yours. You know,
at least we've got a guided thing going on there.
And of course I'm at my Paleo Pet probably six
only six days a week normally. You know, you know,
(20:31):
you walk in the door, you can get some advice.
The team over there is also well trained in health
as well, and I'm like kind of like all over
the place. You know, I'm here with you, of course,
and that's another good, good resource. You know, your audience
is different than mine, and you know, hopefully they're gonna
check us out and.
Speaker 3 (20:49):
I definitely think they should because I listen, I had
a pug for those that don't know, and that pugs
probably lived several more years because of using the Pet
Health Guru and his Guru advice and Guru products for sure.
So here's what I want to do too, is uh,
(21:13):
I want to talk a little bit more about your show.
But I also I gotta switch things up on one
here a little bit because I gave them, like, you know,
told him what to do for the show today, and
I am not following anything I told him, So what's new?
And now I'm going to mix it up even more
because listen, our main studio is right here in Florida.
(21:38):
You're Paleo pit is right here in Florida. A festival
that we give away tickets for is right here in Florida.
So by that coincidence, anybody that dms me after hearing
this next commercial, and I hope I've been enough information
(22:01):
one from to know which one to do, because it's
not in the same order it was supposed to be.
I And so basically, if you are watching or listening
to this right now or on the podcast, DM me
on any of my socials. Pipe Man radio and use
(22:22):
the code pet Health Guru and you will be entered
to win tickets to this following festival right here in Florida.
Speaker 8 (22:36):
Roll it one, Welcome to Rockville, returns to dayto and
an International Speedway May seven to ten with food Fighters,
My Hmical Romance, Dons Roses, the Horizon plus Story Style,
five Finger Dead, Talking Breaking, vestamin I' data Remember, and
(23:00):
so many more.
Speaker 4 (23:01):
Welcome to Rough Film May seventy three.
Speaker 3 (23:03):
Passes on sale now for as low as one dollar
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Speaker 4 (23:06):
Welcome to Rockville dot com.
Speaker 3 (23:09):
Now you also have to make sure you go to
you know, the Mypalaeo pet website. You have to join
them on socials. That's all part of winning the tickets. Okay,
you can't just be okay, Hi, I want to win
the tickets. You gotta put you want the benefit, you
gotta put out the effort. But I want to talk
(23:30):
a little bit more about the show because people need
to tune into your show on the regular, because you know,
you have to segment on our show here and it's
just a segment. There's so much more that people can
benefit from and learn. So give maybe give everybody like
an overview of what they can expect on Pet Health
(23:53):
Cafe and everybody make sure it's not on this station live.
If you're gonna watch it live, you watch it on
W four RHC Radio Health Cafe Live W four HC
dot com. And you can also look at Pet Health
Cafe on anywhere that you listen to podcasts and you'll
find Pet Health Cafe and you can listen to all
(24:13):
the past episodes. But tell us a little bit more
of why they should join the fan club of Pet
Health Cafe.
Speaker 4 (24:23):
Well, like our intro, how the show comes in.
Speaker 6 (24:26):
This is where your pet has a voice, as did
the Thanksgiving show, which we emphasize that a lot your
animals are talking to you all the time, your kids
are talking to you, and your spouse is talking to
you all the time.
Speaker 4 (24:38):
Most of the time we don't listen.
Speaker 6 (24:40):
We have the information though, that can put you on
the path to health, and it's all based primarily on
nutrition and healthy lifestyle. How to make that healthy lifestyle
without the use of modern medicine, which is good in
an emergency, but the rest of the time is basically
making you sit. I have a lot of different guests
(25:02):
in there that we'll talk about different topics. Top veterinarians
and the holistic side, researchers on the mineral and food side, and.
Speaker 4 (25:11):
We just try to take it segment by segment.
Speaker 6 (25:14):
How does the stomach work, How does the digistrict track work,
How does the deliver and kidney work?
Speaker 4 (25:18):
How do we make it optimized?
Speaker 6 (25:21):
So every week it's a different topic, going into a
different area, and as you start to follow it, you'll
see that you'll see where we're going. We're telling you
how to fix that body naturally, how to fix your animal.
The energy that's involved. Everything is interrelated. It's a system.
The body is a system. It's not a bunch of
(25:41):
random parts that you can remove what you meanted. Before
you know, you take out the gall bladder, something else
is you gotta takes.
Speaker 4 (25:47):
Up take place. Something else has got to work over time,
and overtime is what causes the information.
Speaker 6 (25:54):
The stress and all disease, all illnesses primary cause stress.
Speaker 3 (26:02):
And we have a lot of people, we have a
lot of stress, and especially now during the holidays, there's
major amounts of stress. And I think that's bullshit too.
Let's stop stressing everybody out about the holidays. And you know,
it's all like a retail nightmare and how many people
(26:24):
are really joyous when they're stressed out? How good? Let
me ask you a question.
Speaker 6 (26:30):
One.
Speaker 3 (26:30):
Studies show that people spend the first six months of
the following year paying for everything they spent on Christmas.
How do you feel about working the half the year
just for a day?
Speaker 4 (26:48):
Yeah, I mean, you know, I mean that's the truth too.
Speaker 6 (26:57):
And I mean when you stop and think about it,
you know, those of us that are single and might
have friends, and you buy gifts for them and try
to celebrate with them, and two months later they're out
of your life.
Speaker 4 (27:10):
Well, you know what was the benefit for that? Right?
Speaker 1 (27:14):
You know?
Speaker 3 (27:14):
What I do love about about Christmas, though, is I
love it's like the only one of the only days
of the year that somebody isn't going to text or
email me about something to do with their radio show.
Because I did get I did get texts and emails
(27:37):
on Thanksgiving and calls. I'm like, I think it. I
don't remember before this whole internet thing, anybody having the
balls to call a business on Thanksgiving. Right here we are.
And I say this because you're talking about stress. That's
(28:00):
distress right there. There's no downtime, there's no disconnection that
you know, like everyone all the time. Just like I
was joking about Black Friday, be its not joking. It's
been Black Friday for three months, for God's sake. Like literally,
Black Friday used to actually mean something. Now it's just
(28:20):
a quarter of the whole year.
Speaker 7 (28:23):
I remember the fights during Black Friday events, kept camping
out the store at three am in the morning, just
waiting for the store to open.
Speaker 3 (28:30):
Yeah, why don't we have that fun anymore? All we're
doing is taking on our computer listen, being able to
throw somebody against the wall so you could get in
front of them for a Black Friday sale at three am.
That is a god given American right, and they took
it away from us. Say a concert tickets, I used
(28:53):
to camp out at the actual physical ticket Master not Ticketmaster,
ticket traw on It locations and literally camp out like
for like twenty four hours waiting to buy tickets. Where See,
we need to get out there in the world and
do that, and maybe we'll stop hating each other because
(29:14):
we're hating each other because we're sitting behind a screen.
We don't have to agree with each other, but we
don't have to hate each other either. That's my viewpoint.
My viewpoint is, you know what you do you and
let's go camp out and get some tickets, and you know,
let's dial our phone numbers one number at a time.
(29:41):
That was a pain in the ass. I have to say,
I'm glad we're at roary phone days.
Speaker 7 (29:46):
But if you think about it, you know, that's why
you used to make you be more social, because you
had to be around people. Nowadays, people have so much
anxiety around other people. They don't even want to go
grocery shopping. They would rather just order the groceries online.
Speaker 3 (30:03):
And they're proud of being introverts. I never heard of
that lay back when what were you gonna say, Bill before?
Speaker 6 (30:09):
Well, you know, the whole thing with that one just
mentioned is that not only were your around people, but
you were around like minded people. You know, if you're
standing in line for tickets to a concert, all your
buddies are there, whether you've meted.
Speaker 3 (30:23):
Those are your people. Even the strangers, they're your people.
Speaker 4 (30:27):
You know.
Speaker 3 (30:28):
Now people hide behind these screens and they're exposed to
like you know what, it's hilarious that, no matter what
your viewpoint is, you get hate. It's not really hilarious
to be honest. But you know, it's like that's a
great point because you did, you know, hang with your
(30:51):
own type of people. And when I'm saying that, I'm
not talking about any other bullshit except people that enjoy
the same things that you did. You know, that's it.
We can all be together and enjoy the same things
we You know, everything doesn't have to be this divided stance.
And and like I believe in activism, but not everything
(31:15):
has to have a cause.
Speaker 6 (31:18):
Like you want to see the gathering of tribalism, go
to a Buffalo Bills game. There you go, and any
city this is the other part of it. At any
city you've got, you know, part of your tribe is there.
You're people that have a common interest. You may hate
each other, and.
Speaker 3 (31:38):
Then there's the giants fans like me that have my
tribe that hate the Bills fans.
Speaker 4 (31:44):
That's right, and.
Speaker 6 (31:46):
Yet here we are to hate hateful people confrontation sharing
a beer Exactly.
Speaker 3 (31:54):
It used to be you could share a beer with
the people you hated and then everything was all right,
you know, now not so much.
Speaker 1 (32:04):
One.
Speaker 3 (32:05):
I feel bad for you evan to you know, like
grow up in this world.
Speaker 7 (32:11):
Well, I will say this. It has kept me away
from a lot of bad characters, so I'm not complaining
about it. But you know, being social has become less
of a norm now, especially with a new generation.
Speaker 3 (32:24):
We talk about gen xers like me talk about it
all the time. Okay, Like you were kicked out of
the house when the sun came up, and don't come
back till the sun's down. And if you winde water, okay,
don't knock on the door, hit the garden hose, don't
bother me, okay, and you would explore it, you know,
(32:44):
the parents would tell you, don't go outside this boundary
whatever it was. They didn't know you went wherever, you know,
and you didn't have ring doorbells that are snitching on
you when you're doing ding dong ditch. Okay, you could
just do ding dong ditch without a worry Like no
(33:08):
wonder kids have anxiety. They have to worry about if
they're gonna get caught on somebody's ring when they dig
dong ditch. Imagine what would happen, Bill now with a
ring if you look took a bag of crap and
set it on fire on Halloween and rang the doorbell.
Speaker 7 (33:28):
Well, here's a question considering that things have more chemicals. Now,
with that bag of burning poop go out, it would be.
Speaker 3 (33:38):
Bad for their health. They'd be breathing in very bad fumes.
Speaker 4 (33:43):
The backup would be the has Matt coming in?
Speaker 7 (33:50):
How's that for a trick or treat?
Speaker 3 (33:52):
Listen? Could you imagine what would happen today if you
I imagine like kids today, they have snowball fights and
somebody gets offended and tells, and then you get like
you get thrown in prison for half of a showball fight.
Speaker 7 (34:11):
Yeah, it depends if you put ice inside of it
or not.
Speaker 3 (34:15):
You know, it's funny too. Okay, So my daughter was
saying something to my grandson. Because my grandson was here,
I took him paddle boarding. I've taught him at a
skateboard and she's telling them, make sure you wear your
helmet when you skateboard, and make sure you wear your
helmet when you bike. Ray I'm like, crap, now I'm
gonna have to get a helmet for myself, just to
(34:36):
set the example. Like who wore a helmet? Listen. I
do all that stuff and I don't get hurt, but
right now I have scabs right here on my head
because I was walking through the zoo with my daughter
and grandson and son in law and I was on
the phone with a radio show client. I'll just say,
(35:02):
I don't know if I should say who it is,
but regardless, and there was like some log there. You know,
I'm sure I never think about my head running into things. Okay,
I don't have that problem, and boom like right in ahead.
I'm like hey, and my son Lud's like, are you
(35:23):
all right? I'm like wow, That's exactly how I reacted,
And then woke up this morning. I was like, oh crap,
it's all scabbed up. I didn't even know it bloed.
Oh well, you know that's what jen x is all about,
and not like, oh my god, I got a mosquito bite.
We need to go to a hospital. Take care of
(35:44):
your liver, folks, take care of your kidneys, folks. Don't
get a kidney stone. Trust me. It's like you may think, oh,
just be kind of fun to try. You know what,
You're better off eating the tide pods. Okay, do not
eat your kidney stones either. That's my advice for would
(36:05):
it be how unhealthy or healthy would be? Pet health Guru?
If you ate your own kidney stones.
Speaker 6 (36:14):
They would probably be digested because of a hydrochloric acid
in our stomach.
Speaker 4 (36:18):
But other than that beneficient none. There it is, okay,
thought of it all.
Speaker 6 (36:25):
Right.
Speaker 3 (36:25):
Now we're going to talk about some powerful business strategies
with Michael Barberita, and we're going to talk about increasing
prices and how that's a beneficial strategy for everybody when
it comes to business. Thanks for tuning in to this
segment of Positively Pipe Man with the Pet Health Guru.
And if you missed any part of this segment, this
(36:47):
segment will also be on anywhere you listen to podcasts.
Pet Health Guru. Once again, thank you for being here.
We'll see you next week with some more great information. Everybody,
make sure tune in next week Monday, one pecem Eastern
Time to the Adventures Pipe Man right here on W
four c Y Radio. But don't go away now. I'm
(37:07):
just saying, if you want to catch the Pet Health Girl,
now we're gonna have some powerful business strategies. Roll it one.
Speaker 2 (37:13):
Thank you, Hi, you have lunt fear censure. Wow, cra
young Man.
Speaker 3 (37:33):
This is the pipe Man here on the Adventures Pipe Man,
W four C Y Radio with our Positively Pipe Man
segment featuring Michael Barbarita from Powerful Business Strategies and Next
Step CFO. How are you Michael?
Speaker 5 (37:49):
Excellent? How are you dating?
Speaker 3 (37:50):
I'm doing great? And I'll tell you what well you're
gonna talk about today could be more appropriate right now,
because you're going to talk about increase prices and that
is happening everywhere. Yes, let's talk about it.
Speaker 9 (38:11):
But unfortunately my clients, at least at least in the
experiences I have, they have a fear relative to increasing prices.
Speaker 5 (38:21):
Yeah, yeah, it is a fair and.
Speaker 9 (38:25):
But what the data shows is that customers who focus
solely on price often require more time and attention. They're
the loudest and demanding value versus those who do not
rely on price necessarily, right, those are the ones that
should be entitled to the best treatment. And when you
(38:47):
do give them the best treatment, they then have fewer
complaints and are easy to deal with. So that that's
like the baseline that I'd like to present relative to
increase prices. The other thing that is interesting is that
when clients of mind make small incremental price increases every
(39:11):
quarter or so, so over time.
Speaker 5 (39:15):
They do a couple of things.
Speaker 9 (39:16):
Number one, it gives them it allows them to increase
prices eventually where they should be. Number one, But number two,
it also gives them time to increase the value of
what they're offering to justify these price increases. But when
they happen small and incrementally, they hard to get noticed.
But the reason why business owners fear price increase is
(39:40):
because the business owner's perception is that there's no discernible
difference between the value that they bring and the value
that competitors bring. So, in other words, they don't think
that they think that it's only about price, and so therefore,
if I increase my prices, I'm going to lose customer.
Speaker 5 (40:00):
That's what they think.
Speaker 1 (40:02):
Now.
Speaker 9 (40:03):
One of the tools that we have at next Step
CFO is we can show you that how many customers
you can afford to lose you give us the price
increase that can plan on having. We could show you
how many customers you can afford to lose and still
make the same profit that you did before before you
had the price increase. So that is usually very convincing
(40:26):
to customers, actually to clients to actually increase their prices
because what they find out most of the time is
they can lose ten to fifteen percent of their customer base,
which they don't think would happen in a million years,
and still make the same amount of money that they
did before the price increase. And the other fear that
(40:47):
the business owner has is the business owner uses their
own financial position, their own wallet as a benchmark for
determining what a consumer can afford.
Speaker 3 (40:56):
And that is totally bad practice, totally, And I'll add
to that too, because business owners tend to also speaking
in their own wallet. If they don't increase prices, they
take money out of their wallet to pay the increased
expenses that have.
Speaker 5 (41:13):
That's right, that's right.
Speaker 9 (41:15):
I have clients that fear it so much, and you know,
things like insurance are going up and every other expense
you could think of is increasing, and they're still hesitant.
And despite the fact that I show them they could
lose and some In one case, I showed a client
how he could lose twenty percent of his customer current
(41:36):
customer base and still make the same amount of.
Speaker 5 (41:39):
Money that he's making now that he made before the
price increased.
Speaker 4 (41:43):
Still won't do it.
Speaker 5 (41:45):
So that fear, that perception that there's no discernible difference.
Speaker 9 (41:51):
And I have some clients that have discernible, different, clear,
discernible differences why they are better, Yet they still are
hesitant to increase price, and they use their own wallet.
Speaker 5 (42:03):
They use their own wallet to determine.
Speaker 9 (42:06):
You know, I don't think I could afford it, so
therefore I'm not going to charge that price. So it's
just and so it's really and when you come right
down to it, it's really not about price. It's about
the value that you're delivering versus your competitors. And if
you really don't believe that you offer more value than
your competitors, I'm wondering why you're in business.
Speaker 3 (42:27):
Right, And I'll also say that, like, if your customers
perceive value then and they see that prices are increasing everywhere, Yeah,
and they may not like the price increase, but it's
not going to make them stop doing business with you
if they still see the value.
Speaker 5 (42:45):
That's right. And here's the thing. Here's a rule of
thumb that I use with clients.
Speaker 9 (42:51):
What I ask what your closing rate is, and if
your closing rate is between twenty five and thirty three percent,
I think your price right. If your closing rate is
below twenty five is more, I'm sorry, is higher than
thirty three percent. Your prices are too low and that
and that's that's a benchmark that I use when I'm
(43:12):
talking to clients. You know, they're pounding their chess because
they're their closing rate is so high.
Speaker 5 (43:19):
But the reason why their closing rate is so high
is their prices are too.
Speaker 9 (43:22):
Low, right, And so if you can fall between that
twenty five and thirty three percent closing rate, you're probably
priced correctly, you know. And if you're below that, you're
probably priced too high.
Speaker 3 (43:33):
And think about all those companies in history that didn't
lower raise prices. They kept the prices super low. Okay,
they they're not in business today, but their closing rate
was very high because people were buying from them because
it was so cheap.
Speaker 5 (43:53):
Right, that's right.
Speaker 9 (43:56):
And you know, uh, here's something that adds value that
that Actually Japanese auto dealerships do. What they do is
they provide potential customers when they come in with a
small drink menu on eliminated card and there's no big.
Speaker 5 (44:12):
Cost of that.
Speaker 9 (44:13):
You know, they probably have four or five variety of
drinks from soft drinks and water and that kind of stuff.
But you know, what if your bank did this for you,
What if a spot did it. What if a doctor
in a waiting room did it, what if a hair
salon did it? You know, these are the These are
just different, small little things that add value at a
(44:33):
low cost.
Speaker 3 (44:35):
Yeah, totally. I mean, yeah, go ahead. I was just saying,
it's just common sense. You own a business, your prices
are increased. You have to increase your prices to a
customer to stay in business and flourish.
Speaker 6 (44:54):
You know.
Speaker 3 (44:54):
And yes, there's some people that aren't going to understand that.
There's some people that aren't going to like it. But
you're always going to have people fall off. And I
want to put it that way. It's kind of like
the band that they start gaining commercial they're no longer
a garage band, and they're they're followers. They're small group
(45:15):
of followers in the underground. Are going to be like, oh,
I'm not gonna listen to them anymore. They sold out,
blah blah blah. Okay, so you lost like twenty five
people in game two million, that's right. You don't think
of that, that's right.
Speaker 9 (45:31):
And you know, it goes back to what I said
at the very beginning when you increase prices, you get
rid of the rid of the pain the next right, yes, yes,
it stops pricing all those pain in the next customers
that are demanding more value from you at a lower price.
Speaker 3 (45:45):
Oh, I just had that recently. Okay, I have somebody
that negotiates with me every single time, and it's and
I'm just like, no, you know, because you know, it's
always the ones that want you to give them the
most that want you to charge the least.
Speaker 5 (46:03):
Right, that's right. For whatever reason. I don't know the reason.
It's a large nature of some sort, but that's exactly
what happens.
Speaker 3 (46:13):
It's true in every business. When I was in the
financial business, the people that sent me five thousand would
call fifty times a day. The people that sent me
a million never called me. And if I called them,
I was annoying them. Just do whatever. I don't care,
you know, right, right. And the reason I bring up
that example is because there is an answer of why
(46:36):
they do it. It's because the people that spend the
least that money means the most to them. The money
carries way more value than the person that spends the
most with you.
Speaker 9 (46:49):
Interesting, yeah, yeah, no, I find that but I find
that there's just tremendous resistance from my clients to increase prices.
And when they do, they're breathing a sigh of relief
because they see the benefits on the P and L.
I mean, it's just, it's just it's just a simple
strategy that could be employed. But I want to stress
(47:12):
the fact that as you incrementally increase prices, nice and
small incremental increases, always figure out ways to add more value.
Speaker 5 (47:22):
And yeah, if you do, and if you do that,
you'll be way ahead.
Speaker 9 (47:25):
Of the game and you'll and the price increases will
be hardly noticed and if they are noticed, they'll be justified.
Speaker 4 (47:31):
With both value.
Speaker 3 (47:32):
It could be small too, like whatever you offer them
can be a small thing, not a big deal, you know.
And the fact of the matter is nobody likes paying
higher prices, but after a while it becomes the norm.
Like how many of us at our generation, the norm
(47:52):
for a gallon of gas was eighty five cents, and
now when it goes under three dollars, we're like, oh
my god, what a bargain.
Speaker 5 (48:00):
Right, yeah, Customer psychology totally. Yeah. So, just a couple of.
Speaker 9 (48:11):
Questions that a business owner should ask themselves, is you
know what can I do better this month to make
customers feel more appreciated, because that's this is part of
that adding more value stuff, and it makes it easier
when a client, when a business owner adds more value,
it makes it easier for them to make the decision
to increase price. So that's a good question to that
(48:33):
people should be asking themselves as they're going through this
process and making small incremental price increases over time.
Speaker 3 (48:43):
My example of that is what I do is because
I give human customer service instead of AI. So like,
to me, that's a lot of value. To me, that's
a lot of value because no matter what company I call,
if I'm dealing with AI or I'm dealing with somebody
(49:03):
that doesn't understand what I'm looking for and they're just
reading the script, like I lose my mind. Man. But
if I can talk to a human being, and usually
the human being will make me feel good.
Speaker 4 (49:19):
Yeah.
Speaker 9 (49:19):
So what I'd like to offer the audience too, if
they're so inclined as I have a workbook that I
have called increased Prices, and it's an actual step by
step workbook of how to get over the psychology of
increasing prices as well as the strategies used to add
more value and some of the concepts that we talked
about today.
Speaker 5 (49:40):
And if they would like that, they could just go
to my website, next step CFO dot net.
Speaker 9 (49:46):
And then go to the contact page and put it
in workbook on increased prices after they fill out the
contact form the message box, just put workbook on increased
prices and I'll send it to them.
Speaker 3 (50:00):
Pretty nice. I love it, so thank you so much.
You give us such great insight for businesses, and I
think people need it more than ever right now because
of a lot of reasons pricing, technology changes, evolution, or
(50:22):
you know, if you're a business right now opposed to
fifty years ago, you can't afford to snooze for even
a day, okay, right, Like you have to be on
top of it what you're going to do to provide
more value and to be able to sustain profitability. Like
you know, listen, everybody would love to say like they
(50:47):
bought something at cost, but companies can't survive that way, okay,
So you have to be the type of mentality that's
like you're okay with the business making a profit, but
as long as that value that you're getting is worth
that profit. So thanks for all this great advice. Everybody.
(51:07):
Increase your prices and increase your value and pay attention
to Michael Barberina and check and check out next Step
CFO and you too could not only get this workbook,
but could get help in your business to grow. So
thanks once again. We'll see you next week on the
(51:30):
Positively Pipemin segment of the Adventures of Pipeman.
Speaker 5 (51:33):
Thank you. Dave pleasure to
Speaker 2 (51:35):
Thank you for listening to the Adventures of Pipemin on
w for CUI Radio.
The following show contains adult content. It's not our intent
to offend anyone, but we want to inform you that
if you are a child under the age of eighteen
or get offended easily, this next show may not be
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(00:22):
to those show hosts. Thank you for listening.
Speaker 2 (00:32):
Hi you lunch, that's sure, fee w bring you young?
Speaker 3 (00:48):
Why kind of America?
Speaker 4 (00:50):
It's time for the Adventures.
Speaker 5 (00:51):
So Fight Man, I'll go before supplie I com list.
Speaker 3 (00:54):
Pompeats is number one internet radio station. Here's your host,
the Fight Man.
Speaker 1 (01:00):
Yo.
Speaker 3 (01:01):
It's Thanksgiving's over. It's Cyber Monday, and I don't give
a crap because it's been Black Friday for like months,
but it is my Evacial Monday and pet Health Monday
and Business Monday right here on the Positively Pipeman segment
of the Adventures Pipe Man right here on w Pourcy Radio.
And I do want to bring on my guest here
(01:24):
and my one pipe night. Another pipe nut is is
not feeling too well, which I'm not surprised because it
was just Thanksgiving and everybody's going to probably feel like
crap from eating all kinds of poison. What do you think, Bill,
(01:45):
the pet health guru and the human health guru, what
do you think about how people are probably feeling today
on cyber Monday after eating on throw up Thursday?
Speaker 6 (01:59):
Absolutely right. I mean, I'm at the my Balio pet store.
We're down at least one employee because of it. So
it's a reality. Unfortunately, all the poisons, all the garbage,
all the mixing up of foods, and all the aggravation,
(02:19):
the stress and all those people that you had to
visit and talk with, you know, it's it's uh, it
makes it tough.
Speaker 4 (02:26):
It makes it tough on your body.
Speaker 3 (02:28):
And I assume too that pets, okay, since they're they're
at these Thanksgiving dinners and since humans are slobs, that
pets have a field day with the food going on
the floor, And how does that affect them? I'd like
to know, does that affect their liver and kidneys eating
Thanksgiving human food?
Speaker 1 (02:51):
You know?
Speaker 6 (02:52):
The petsive of course, are under the same stresses because
of all the commotion and all of that sort of
stuff that's going on, you know, with just a crowd
of people basically, and of course all the smells. They
want to eat everything under the sun, so everybody's feeding
them everything under the sun. And you know that's when
I get the phone call. No, I get diarrhea A
dominating on all this stuff going on. It's like, well,
(03:14):
you you know, the bodies got get rid of what
you put into it.
Speaker 4 (03:17):
And it's as simple as that.
Speaker 6 (03:19):
And that's why we chose the topic just for this
week with being about the kidney and liver, because everything
that's going into the bodies you got to go out
through the liver or through the skin.
Speaker 4 (03:29):
But even even the stuff coming out through the skin
in detox is still.
Speaker 6 (03:33):
Run through and processed through the needs of it itself,
at least to a smaller degree. And of course the
kidneys are affected because that's downstream of the liver. So
if you've got a kidney problem, it started in the
liver and then started in the cut before that.
Speaker 3 (03:50):
So one, how does your kidney and liver feel after Thanksgiving?
Speaker 7 (03:56):
It actually feels really good. I had a really healthy
meal and I think I did it pretty good this year.
I didn't have to cook this year, so.
Speaker 3 (04:03):
I want to hear about the healthy meal. Tell me
about that because it was.
Speaker 7 (04:07):
Actually Asian noodles, so it's a lot of like real
bone broth soup. It was really good.
Speaker 3 (04:16):
What do you think about that? For Thanksgiving? Health grew?
Speaker 6 (04:20):
I mean that's fantastic. I mean, you know, we got
to start out good. And actually the interesting thing though
about the liver and kidney. Unless you happen to be
passing kidneystones, you really never even think about it.
Speaker 4 (04:31):
You don't feel that extreme things.
Speaker 6 (04:33):
All your distress is coming from your gut itself and
upset stomach. You know, even in diarrheal, all that stuff
is coming from the gut, not from the liver.
Speaker 4 (04:43):
But we have to make sure that liver is being
taken care of on a regular basis.
Speaker 3 (04:49):
And then of course on Thanksgiving there's a lot of
alcohol being drank, so that affects the liver. But let's
talk about healthy livers and healthy kidneys, and what are
the keys for your pet to a healthy liver and
a healthy kidney.
Speaker 4 (05:06):
Well, basically, we use the same approach as we do
in people, and it's about detoxification.
Speaker 6 (05:11):
You know. Unfortunately, in today's world, every breath that we
take is of contaminated air, every bit of basically every
substance because the water is the same thing. I know,
when I was traveling on Thanksgiving Day to a place
to have dinner and we threw on a podcast that
(05:32):
was talk about infuriating. This person was talking about the
tax cuts and all that stuff that's been stripped out
of the budget and that you know, without that, you know,
there's all these people with letters after their names can
no longer get the funding to clean up our air
in our water. So what have they been doing for
(05:54):
the last fifty years? You know, we have to take
it upon ourselves, which is I use different verbals and
mechanicals and different foods to clean.
Speaker 4 (06:02):
Out the gut. They have to do it every single day.
Speaker 6 (06:06):
Unfortunately, you can't do a liver cleanse once a year
and expect to be healthy, you know, when you're putting
bad stuff in every single day.
Speaker 3 (06:14):
And what about You know, that raises a question for me,
you know, because I've done you know, in the liver
cleanses that you buy in the different stores in the past,
are those just bull crap?
Speaker 4 (06:28):
Those a lot of them? Are you know?
Speaker 6 (06:31):
At first off, if you're going to clean out the liver,
kidney or any you know, you're down to a cellular level.
Speaker 4 (06:36):
You need to find what is found in nature. Medications
don't do it.
Speaker 6 (06:41):
I mean, you can clean a lot of stuff out,
you're poison a lot of stuff, parasites, things like that,
but that's not going down to that cellular level. Things
like melt, thistle, dandelion, route, tumoric, all these different urban
mechanicals all have in place because they're foods.
Speaker 4 (06:57):
They're not medicines.
Speaker 6 (06:59):
They are actually food and we should be using them
in every day cooking, every day presentation. And you know,
we just gotten lazy, and you know, open up with
you know, frozen meal and who cares what chemicals who
have put into it?
Speaker 4 (07:12):
Which is going to add to that?
Speaker 3 (07:15):
So one can you imagine this? Bill and I were
alive at a time where there was no such thing
as a microwave. I'm not even sure if there was
a such thing as an oven. No, there was an oven,
but yeah, I remember when we first got microwaves, and
I remember from the very beginning there was warnings of
(07:37):
the radiation from the microwaves. And you know, interestingly enough,
you know you cook certain foods in the microwave, you're
going to cook out all of the nutrients that actually
help you.
Speaker 6 (07:52):
Absolutely. And you know, of course, now the fad with
food processing is free trying, and all these freeze ride
treats and foods and not just add water to it.
When you look at them under a microscope compared to
a real food, they are dead. All the nutrients are
basically killed. So what are you getting from your food?
(08:14):
That's why they have to fortify everything. I was looking
at I'm trying to think what products it was over
the weekend, and I was just past up and from Italy,
which is supposedly the best obviously you know, it's cleaned
everything else, and it had three or four chemicals in
it and had to be fortified.
Speaker 4 (08:34):
You know, you can't.
Speaker 6 (08:36):
Of course the person I had bought it, they're looking
at like I thought, I bought the best one I could.
So the you know, the labeling of these foods, the
labeling of cleaning products, all of that is so deceptive
that you have no clue what you're getting, and so
you're already starting out behind the eight ball.
Speaker 4 (08:51):
You know, my advice, you know, use the different herbs
botanicals that are going to do that.
Speaker 6 (08:56):
They're gonna be anti inflammatory that are going to clean
out those were There's AMLK disils the number one for that,
but there's a whole plus of other ones. The kidney
dandelion root dissolves kidney stone. Oh my god, why do
we have to suffer with them?
Speaker 3 (09:13):
You're speaking my language. You're speaking my language right now
because I have passed kidney stones three times. One time.
One time I couldn't even pass it, so it had
to be surgically done. And that's not fun, you know,
just isn't I don't know if I should describe it,
(09:34):
but it's just well maybe you know, just just imagine
taking a shovel and then pulling it up your roreththra canal,
and that's what it feels like. But that's also what
it feels like capacity a kidney stone. Okay. So I
have a very high tolerance to pain. And when I
(09:55):
was married one night, I just in the middle of night,
I just started screaming from the top of the stairs
to my wife. I'm like, take me to the hospital
as loud as I could. And first of all, she
never really heard those words out of my mouth. Okay,
because that was not me. I'd have to be dead
(10:17):
or close too. And she never heard me like feel
pain like that. For all the women out there that
say men can't experience what it's like the pain of pregnancy,
I say that's true for men that never had a
kidney stone. And even women say that, they're like, that's
(10:39):
the closest thing. But and I have one now. Interestingly
enough to what you were saying, I have one sitting
in my kidney right now that's been sitting there for years.
Does it affect me in any way?
Speaker 1 (10:55):
Not that I know of.
Speaker 3 (10:57):
Okay, So to your point, like you could have, you
could be riddled with kidney stones and I even know
it until you pass it. That's why I like how
you said passing a kidney stone, because not just having it,
it's passing it those little jagged edges. One, have you
ever had a kidney stone?
Speaker 6 (11:16):
No?
Speaker 7 (11:16):
I haven't.
Speaker 3 (11:17):
Okay, So if this doesn't start you eating healthy, what
I'm about to say nothing, Well, imagine a starfish shape stone.
It is a stone made a calcium with jagged edges
that is at least twice the size of your urethra canal,
(11:42):
ripping all the way through. You're from the inside of
your janitals to the outside of your jenitals slowly and
then blood flowing out like the Exorcist. That the kidney
and passing ni kidney stuff? Did I describe that pretty good? Bill?
Speaker 4 (12:04):
Pretty good? And you kept it and you kept it,
you know, within the boundaries of what you were allowed
to say.
Speaker 7 (12:10):
You could have said chalk nails on the chalkboard and
I would have understood it.
Speaker 3 (12:14):
Oh no, it's way worse than nails on the chalkboard.
It's what's that movie. There's a movie that was out recently,
or a TV show or something where the bad guys
like put these people there torturing and they had these
spikes that if they pushed the button, the spikes would
(12:36):
pop out. And they put this like thing inside somebody's
urethra and pushed the button. That's what it feels like.
Speaker 6 (12:47):
One of the interesting things about the whole thing, too,
is the stones are the result of toxins, because what
the body does.
Speaker 4 (12:54):
Is it creates muke.
Speaker 6 (12:55):
Is for instance, if you painted a room and you know,
you get all the fumes and everything else, next morning
you get up in your whole head of stuffy. That's
the mucus. Yeah, that goes down throughout the whole body.
And when it sticks to something like your gall bladder,
your kidneys, your liver, your bladder, if it sticks there
long enough, it calcified. As you said, Okay, it's all
(13:16):
it is. It's a calcification. The interesting thing is your
liver generally is the primary area that it ends up.
What we get in a kidney had to come out
of the liver and into that that connection.
Speaker 4 (13:31):
Most of us.
Speaker 6 (13:32):
Our stones though, are excreted, you know, through feces because
the opening of gateway is so much bigger.
Speaker 4 (13:40):
We never feel it. But when it gets down there
in that kidney or that bladder, you're in trouble.
Speaker 3 (13:45):
Oh yeah, well you know, and how about how about gallstones?
That's like the the trend nowadays too, you know, and
the trend is just to take the gall bladder out.
What's your feelings on that? Like, to me, I think
your organs were putting there for a reason. Even when
they say, oh that oregon really doesn't have any purpose
to it, you know, the ones that they take out, Yeah,
(14:09):
I call bullshit.
Speaker 4 (14:11):
It is it is.
Speaker 6 (14:12):
It's funny because you know, of course the gall letder
is a favorite for them to just remove rather than
deal with what caused it exactly.
Speaker 4 (14:21):
The appendix was the big one because they.
Speaker 6 (14:24):
Couldn't find any use for it, and come to find out,
in the last ten years or so, all of a
sudden they discovered that the appendix actually holds good got bacteria,
so that when we kill it by devitaking medications and antibiotics,
our body is able to replace that and get the
system going again.
Speaker 4 (14:45):
But if you remove that, how are you gonna do that?
You know, with the foods that we eat today that
are that live you know.
Speaker 6 (14:52):
I mean you can get probiotics, you can buy them
in the store, but their dad, I don't know what
the sense of that is because they're all pasteurized past
size anything, you're killing it.
Speaker 4 (15:02):
And of course if you're taking that tablet, the hydrochloric
acid in our gut is going to ruin it anyway.
Speaker 6 (15:08):
So you know the number of dollars that people throw
away on useless supplements and probiotics and pills that do
nothing for the.
Speaker 4 (15:16):
Body except the more.
Speaker 3 (15:19):
It's a whole marketing plan. So one here, This is
why I like having one on. We can talk about
stuff that he probably never experienced ever. Okay, so I
don't know if they taught you in school, but when
we went to school, they taught the key to health
is the four basic food groups. Did you learn that
(15:43):
in school?
Speaker 7 (15:46):
Sounds familiar, but I can't remember off the top of
my head.
Speaker 4 (15:50):
Yeah.
Speaker 3 (15:51):
So the four basic food groups were basically all the
things that American farmers and ranchers and people like that produced,
and it was a marketing plan for them. So you
had to have your dairy with that, and then things
change all the time. So like I want to talk
(16:12):
about that on another episode, Bill, where like why one
day dairy's good and one day it's not. One day
eggs are good, one day it's not. One like it.
One day Pluto's a planet, one day it's not, and
then one day it's a planet again. And that's what
happens with the foods. They go back and forth, the
(16:34):
basic four basic food groups. In my experience and opinion,
and I want to hear what Bill says, well, factually
it was a marketing plan, but in my opinion it
was not healthy. But the difference is it's not healthy
today because all the GMOs right, and it was.
Speaker 6 (16:59):
Actually a government sponsored marketing plan so that every segment
of agriculture basically would get their fair share.
Speaker 4 (17:08):
That's like communism, you know, we have to make sure
everybody gets the same. Yes, but that's really what it was.
Speaker 6 (17:15):
And you know, if something was out of balance, that's
when a government jumps in. It starts with their guiding
the marketplace, if you will, with subsidies and tax breaks
and all this sort of thing. And whoever's out there
in Washington that screams allowed us gets the most.
Speaker 3 (17:33):
Well, that's kind of like nowadays now present day. That's
the same with bacon because all the pig ranchers they
were complaining to the government that they weren't getting their
fair share of the business. So now bacon is this
big graze and you can have chocolate bacon, you can
have bacon donuts, you can have every thing that you
(17:54):
can have a ba bacon on everything? Is it now?
Speaker 1 (18:00):
One?
Speaker 3 (18:01):
You did coverage with me at the South Florida Fair, Right,
did you have any chocolate covered bacon or did you
have a doughnut burger?
Speaker 6 (18:10):
No?
Speaker 1 (18:10):
I did not.
Speaker 3 (18:14):
Like what is with that bill? Why are they just
mad science like putting things together that should not be
put together.
Speaker 6 (18:22):
It's it's it's again. I've had some conversations recently on
the marketing. I mean, you take a lot of my
herb owl of blood, but just even for delivery kidney.
Everybody in the world that wants to make money can
look at my product and it'll take a little bit.
Speaker 4 (18:40):
They'll take the main ingredients and.
Speaker 6 (18:42):
Then they'll add you know, maybe apricots filling, you know,
for a change in flavor, and then miney is better
because the apricots are going to be more natural than
the herbs or sweeter, you know, whatever it is.
Speaker 4 (18:57):
So they keep taking what's the base basic meat.
Speaker 6 (19:01):
In the case of vacant, and we have to find
different ways of marketing so that mine is more important
than yours and I gain more dollars than you do.
And of course when they do this up too, you know,
basically you're adding on you know, supposively added value.
Speaker 4 (19:17):
You're getting more for more bang for your buck, and
I can charge more for that.
Speaker 3 (19:22):
And the fact that matter is everything in life in
my opinion. You pay for what you get. You get
what you pay for, yeh. Bottom line. So how do
people reach out to you to pet health grow for
an kind of advice? Information? Find out about all your products,
services and all that stuff where they go to find
(19:45):
your website, socials all that.
Speaker 6 (19:47):
Of course, the website is my paleopet dot com for
uh e commerce for all the products that we sell,
including the consultations. If you want a personal consultation, get
order it right there online. Of course, I'm on the
Pet Health Cafe every Thursday night, and of course it's
twenty four to seven on YouTube and a whole bunch
of other platforms, so you can, you know, you can
(20:10):
at least get the basics. I tell people even before consultation,
go ahead, watch the podcast, then put down your question,
so you're not wasting my time on yours. You know,
at least we've got a guided thing going on there.
And of course I'm at my Paleo Pet probably six
only six days a week normally. You know, you know,
(20:31):
you walk in the door, you can get some advice.
The team over there is also well trained in health
as well, and I'm like kind of like all over
the place. You know, I'm here with you, of course,
and that's another good, good resource. You know, your audience
is different than mine, and you know, hopefully they're gonna
check us out and.
Speaker 3 (20:49):
I definitely think they should because I listen, I had
a pug for those that don't know, and that pugs
probably lived several more years because of using the Pet
Health Guru and his Guru advice and Guru products for sure.
So here's what I want to do too, is uh,
(21:13):
I want to talk a little bit more about your show.
But I also I gotta switch things up on one
here a little bit because I gave them, like, you know,
told him what to do for the show today, and
I am not following anything I told him, So what's new?
And now I'm going to mix it up even more
because listen, our main studio is right here in Florida.
(21:38):
You're Paleo pit is right here in Florida. A festival
that we give away tickets for is right here in Florida.
So by that coincidence, anybody that dms me after hearing
this next commercial, and I hope I've been enough information
(22:01):
one from to know which one to do, because it's
not in the same order it was supposed to be.
I And so basically, if you are watching or listening
to this right now or on the podcast, DM me
on any of my socials. Pipe Man radio and use
(22:22):
the code pet Health Guru and you will be entered
to win tickets to this following festival right here in Florida.
Speaker 8 (22:36):
Roll it one, Welcome to Rockville, returns to dayto and
an International Speedway May seven to ten with food Fighters,
My Hmical Romance, Dons Roses, the Horizon plus Story Style,
five Finger Dead, Talking Breaking, vestamin I' data Remember, and
(23:00):
so many more.
Speaker 4 (23:01):
Welcome to Rough Film May seventy three.
Speaker 3 (23:03):
Passes on sale now for as low as one dollar
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Speaker 4 (23:06):
Welcome to Rockville dot com.
Speaker 3 (23:09):
Now you also have to make sure you go to
you know, the Mypalaeo pet website. You have to join
them on socials. That's all part of winning the tickets. Okay,
you can't just be okay, Hi, I want to win
the tickets. You gotta put you want the benefit, you
gotta put out the effort. But I want to talk
(23:30):
a little bit more about the show because people need
to tune into your show on the regular, because you know,
you have to segment on our show here and it's
just a segment. There's so much more that people can
benefit from and learn. So give maybe give everybody like
an overview of what they can expect on Pet Health
(23:53):
Cafe and everybody make sure it's not on this station live.
If you're gonna watch it live, you watch it on
W four RHC Radio Health Cafe Live W four HC
dot com. And you can also look at Pet Health
Cafe on anywhere that you listen to podcasts and you'll
find Pet Health Cafe and you can listen to all
(24:13):
the past episodes. But tell us a little bit more
of why they should join the fan club of Pet
Health Cafe.
Speaker 4 (24:23):
Well, like our intro, how the show comes in.
Speaker 6 (24:26):
This is where your pet has a voice, as did
the Thanksgiving show, which we emphasize that a lot your
animals are talking to you all the time, your kids
are talking to you, and your spouse is talking to
you all the time.
Speaker 4 (24:38):
Most of the time we don't listen.
Speaker 6 (24:40):
We have the information though, that can put you on
the path to health, and it's all based primarily on
nutrition and healthy lifestyle. How to make that healthy lifestyle
without the use of modern medicine, which is good in
an emergency, but the rest of the time is basically
making you sit. I have a lot of different guests
(25:02):
in there that we'll talk about different topics. Top veterinarians
and the holistic side, researchers on the mineral and food side, and.
Speaker 4 (25:11):
We just try to take it segment by segment.
Speaker 6 (25:14):
How does the stomach work, How does the digistrict track work,
How does the deliver and kidney work?
Speaker 4 (25:18):
How do we make it optimized?
Speaker 6 (25:21):
So every week it's a different topic, going into a
different area, and as you start to follow it, you'll
see that you'll see where we're going. We're telling you
how to fix that body naturally, how to fix your animal.
The energy that's involved. Everything is interrelated. It's a system.
The body is a system. It's not a bunch of
(25:41):
random parts that you can remove what you meanted. Before
you know, you take out the gall bladder, something else
is you gotta takes.
Speaker 4 (25:47):
Up take place. Something else has got to work over time,
and overtime is what causes the information.
Speaker 6 (25:54):
The stress and all disease, all illnesses primary cause stress.
Speaker 3 (26:02):
And we have a lot of people, we have a
lot of stress, and especially now during the holidays, there's
major amounts of stress. And I think that's bullshit too.
Let's stop stressing everybody out about the holidays. And you know,
it's all like a retail nightmare and how many people
(26:24):
are really joyous when they're stressed out? How good? Let
me ask you a question.
Speaker 6 (26:30):
One.
Speaker 3 (26:30):
Studies show that people spend the first six months of
the following year paying for everything they spent on Christmas.
How do you feel about working the half the year
just for a day?
Speaker 4 (26:48):
Yeah, I mean, you know, I mean that's the truth too.
Speaker 6 (26:57):
And I mean when you stop and think about it,
you know, those of us that are single and might
have friends, and you buy gifts for them and try
to celebrate with them, and two months later they're out
of your life.
Speaker 4 (27:10):
Well, you know what was the benefit for that? Right?
Speaker 1 (27:14):
You know?
Speaker 3 (27:14):
What I do love about about Christmas, though, is I
love it's like the only one of the only days
of the year that somebody isn't going to text or
email me about something to do with their radio show.
Because I did get I did get texts and emails
(27:37):
on Thanksgiving and calls. I'm like, I think it. I
don't remember before this whole internet thing, anybody having the
balls to call a business on Thanksgiving. Right here we are.
And I say this because you're talking about stress. That's
(28:00):
distress right there. There's no downtime, there's no disconnection that
you know, like everyone all the time. Just like I
was joking about Black Friday, be its not joking. It's
been Black Friday for three months, for God's sake. Like literally,
Black Friday used to actually mean something. Now it's just
(28:20):
a quarter of the whole year.
Speaker 7 (28:23):
I remember the fights during Black Friday events, kept camping
out the store at three am in the morning, just
waiting for the store to open.
Speaker 3 (28:30):
Yeah, why don't we have that fun anymore? All we're
doing is taking on our computer listen, being able to
throw somebody against the wall so you could get in
front of them for a Black Friday sale at three am.
That is a god given American right, and they took
it away from us. Say a concert tickets, I used
(28:53):
to camp out at the actual physical ticket Master not Ticketmaster,
ticket traw on It locations and literally camp out like
for like twenty four hours waiting to buy tickets. Where See,
we need to get out there in the world and
do that, and maybe we'll stop hating each other because
(29:14):
we're hating each other because we're sitting behind a screen.
We don't have to agree with each other, but we
don't have to hate each other either. That's my viewpoint.
My viewpoint is, you know what you do you and
let's go camp out and get some tickets, and you know,
let's dial our phone numbers one number at a time.
(29:41):
That was a pain in the ass. I have to say,
I'm glad we're at roary phone days.
Speaker 7 (29:46):
But if you think about it, you know, that's why
you used to make you be more social, because you
had to be around people. Nowadays, people have so much
anxiety around other people. They don't even want to go
grocery shopping. They would rather just order the groceries online.
Speaker 3 (30:03):
And they're proud of being introverts. I never heard of
that lay back when what were you gonna say, Bill before?
Speaker 6 (30:09):
Well, you know, the whole thing with that one just
mentioned is that not only were your around people, but
you were around like minded people. You know, if you're
standing in line for tickets to a concert, all your
buddies are there, whether you've meted.
Speaker 3 (30:23):
Those are your people. Even the strangers, they're your people.
Speaker 4 (30:27):
You know.
Speaker 3 (30:28):
Now people hide behind these screens and they're exposed to
like you know what, it's hilarious that, no matter what
your viewpoint is, you get hate. It's not really hilarious
to be honest. But you know, it's like that's a
great point because you did, you know, hang with your
(30:51):
own type of people. And when I'm saying that, I'm
not talking about any other bullshit except people that enjoy
the same things that you did. You know, that's it.
We can all be together and enjoy the same things
we You know, everything doesn't have to be this divided stance.
And and like I believe in activism, but not everything
(31:15):
has to have a cause.
Speaker 6 (31:18):
Like you want to see the gathering of tribalism, go
to a Buffalo Bills game. There you go, and any
city this is the other part of it. At any
city you've got, you know, part of your tribe is there.
You're people that have a common interest. You may hate
each other, and.
Speaker 3 (31:38):
Then there's the giants fans like me that have my
tribe that hate the Bills fans.
Speaker 4 (31:44):
That's right, and.
Speaker 6 (31:46):
Yet here we are to hate hateful people confrontation sharing
a beer Exactly.
Speaker 3 (31:54):
It used to be you could share a beer with
the people you hated and then everything was all right,
you know, now not so much.
Speaker 1 (32:04):
One.
Speaker 3 (32:05):
I feel bad for you evan to you know, like
grow up in this world.
Speaker 7 (32:11):
Well, I will say this. It has kept me away
from a lot of bad characters, so I'm not complaining
about it. But you know, being social has become less
of a norm now, especially with a new generation.
Speaker 3 (32:24):
We talk about gen xers like me talk about it
all the time. Okay, Like you were kicked out of
the house when the sun came up, and don't come
back till the sun's down. And if you winde water, okay,
don't knock on the door, hit the garden hose, don't
bother me, okay, and you would explore it, you know,
(32:44):
the parents would tell you, don't go outside this boundary
whatever it was. They didn't know you went wherever, you know,
and you didn't have ring doorbells that are snitching on
you when you're doing ding dong ditch. Okay, you could
just do ding dong ditch without a worry Like no
(33:08):
wonder kids have anxiety. They have to worry about if
they're gonna get caught on somebody's ring when they dig
dong ditch. Imagine what would happen, Bill now with a
ring if you look took a bag of crap and
set it on fire on Halloween and rang the doorbell.
Speaker 7 (33:28):
Well, here's a question considering that things have more chemicals. Now,
with that bag of burning poop go out, it would be.
Speaker 3 (33:38):
Bad for their health. They'd be breathing in very bad fumes.
Speaker 4 (33:43):
The backup would be the has Matt coming in?
Speaker 7 (33:50):
How's that for a trick or treat?
Speaker 3 (33:52):
Listen? Could you imagine what would happen today if you
I imagine like kids today, they have snowball fights and
somebody gets offended and tells, and then you get like
you get thrown in prison for half of a showball fight.
Speaker 7 (34:11):
Yeah, it depends if you put ice inside of it
or not.
Speaker 3 (34:15):
You know, it's funny too. Okay, So my daughter was
saying something to my grandson. Because my grandson was here,
I took him paddle boarding. I've taught him at a
skateboard and she's telling them, make sure you wear your
helmet when you skateboard, and make sure you wear your
helmet when you bike. Ray I'm like, crap, now I'm
gonna have to get a helmet for myself, just to
(34:36):
set the example. Like who wore a helmet? Listen. I
do all that stuff and I don't get hurt, but
right now I have scabs right here on my head
because I was walking through the zoo with my daughter
and grandson and son in law and I was on
the phone with a radio show client. I'll just say,
(35:02):
I don't know if I should say who it is,
but regardless, and there was like some log there. You know,
I'm sure I never think about my head running into things. Okay,
I don't have that problem, and boom like right in ahead.
I'm like hey, and my son Lud's like, are you
(35:23):
all right? I'm like wow, That's exactly how I reacted,
And then woke up this morning. I was like, oh crap,
it's all scabbed up. I didn't even know it bloed.
Oh well, you know that's what jen x is all about,
and not like, oh my god, I got a mosquito bite.
We need to go to a hospital. Take care of
(35:44):
your liver, folks, take care of your kidneys, folks. Don't
get a kidney stone. Trust me. It's like you may think, oh,
just be kind of fun to try. You know what,
You're better off eating the tide pods. Okay, do not
eat your kidney stones either. That's my advice for would
(36:05):
it be how unhealthy or healthy would be? Pet health Guru?
If you ate your own kidney stones.
Speaker 6 (36:14):
They would probably be digested because of a hydrochloric acid
in our stomach.
Speaker 4 (36:18):
But other than that beneficient none. There it is, okay,
thought of it all.
Speaker 6 (36:25):
Right.
Speaker 3 (36:25):
Now we're going to talk about some powerful business strategies
with Michael Barberita, and we're going to talk about increasing
prices and how that's a beneficial strategy for everybody when
it comes to business. Thanks for tuning in to this
segment of Positively Pipe Man with the Pet Health Guru.
And if you missed any part of this segment, this
(36:47):
segment will also be on anywhere you listen to podcasts.
Pet Health Guru. Once again, thank you for being here.
We'll see you next week with some more great information. Everybody,
make sure tune in next week Monday, one pecem Eastern
Time to the Adventures Pipe Man right here on W
four c Y Radio. But don't go away now. I'm
(37:07):
just saying, if you want to catch the Pet Health Girl,
now we're gonna have some powerful business strategies. Roll it one.
Speaker 2 (37:13):
Thank you, Hi, you have lunt fear censure. Wow, cra
young Man.
Speaker 3 (37:33):
This is the pipe Man here on the Adventures Pipe Man,
W four C Y Radio with our Positively Pipe Man
segment featuring Michael Barbarita from Powerful Business Strategies and Next
Step CFO. How are you Michael?
Speaker 5 (37:49):
Excellent? How are you dating?
Speaker 3 (37:50):
I'm doing great? And I'll tell you what well you're
gonna talk about today could be more appropriate right now,
because you're going to talk about increase prices and that
is happening everywhere. Yes, let's talk about it.
Speaker 9 (38:11):
But unfortunately my clients, at least at least in the
experiences I have, they have a fear relative to increasing prices.
Speaker 5 (38:21):
Yeah, yeah, it is a fair and.
Speaker 9 (38:25):
But what the data shows is that customers who focus
solely on price often require more time and attention. They're
the loudest and demanding value versus those who do not
rely on price necessarily, right, those are the ones that
should be entitled to the best treatment. And when you
(38:47):
do give them the best treatment, they then have fewer
complaints and are easy to deal with. So that that's
like the baseline that I'd like to present relative to
increase prices. The other thing that is interesting is that
when clients of mind make small incremental price increases every
(39:11):
quarter or so, so over time.
Speaker 5 (39:15):
They do a couple of things.
Speaker 9 (39:16):
Number one, it gives them it allows them to increase
prices eventually where they should be. Number one, But number two,
it also gives them time to increase the value of
what they're offering to justify these price increases. But when
they happen small and incrementally, they hard to get noticed.
But the reason why business owners fear price increase is
(39:40):
because the business owner's perception is that there's no discernible
difference between the value that they bring and the value
that competitors bring. So, in other words, they don't think
that they think that it's only about price, and so therefore,
if I increase my prices, I'm going to lose customer.
Speaker 5 (40:00):
That's what they think.
Speaker 1 (40:02):
Now.
Speaker 9 (40:03):
One of the tools that we have at next Step
CFO is we can show you that how many customers
you can afford to lose you give us the price
increase that can plan on having. We could show you
how many customers you can afford to lose and still
make the same profit that you did before before you
had the price increase. So that is usually very convincing
(40:26):
to customers, actually to clients to actually increase their prices
because what they find out most of the time is
they can lose ten to fifteen percent of their customer base,
which they don't think would happen in a million years,
and still make the same amount of money that they
did before the price increase. And the other fear that
(40:47):
the business owner has is the business owner uses their
own financial position, their own wallet as a benchmark for
determining what a consumer can afford.
Speaker 3 (40:56):
And that is totally bad practice, totally, And I'll add
to that too, because business owners tend to also speaking
in their own wallet. If they don't increase prices, they
take money out of their wallet to pay the increased
expenses that have.
Speaker 5 (41:13):
That's right, that's right.
Speaker 9 (41:15):
I have clients that fear it so much, and you know,
things like insurance are going up and every other expense
you could think of is increasing, and they're still hesitant.
And despite the fact that I show them they could
lose and some In one case, I showed a client
how he could lose twenty percent of his customer current
(41:36):
customer base and still make the same amount of.
Speaker 5 (41:39):
Money that he's making now that he made before the
price increased.
Speaker 4 (41:43):
Still won't do it.
Speaker 5 (41:45):
So that fear, that perception that there's no discernible difference.
Speaker 9 (41:51):
And I have some clients that have discernible, different, clear,
discernible differences why they are better, Yet they still are
hesitant to increase price, and they use their own wallet.
Speaker 5 (42:03):
They use their own wallet to determine.
Speaker 9 (42:06):
You know, I don't think I could afford it, so
therefore I'm not going to charge that price. So it's
just and so it's really and when you come right
down to it, it's really not about price. It's about
the value that you're delivering versus your competitors. And if
you really don't believe that you offer more value than
your competitors, I'm wondering why you're in business.
Speaker 3 (42:27):
Right, And I'll also say that, like, if your customers
perceive value then and they see that prices are increasing everywhere, Yeah,
and they may not like the price increase, but it's
not going to make them stop doing business with you
if they still see the value.
Speaker 5 (42:45):
That's right. And here's the thing. Here's a rule of
thumb that I use with clients.
Speaker 9 (42:51):
What I ask what your closing rate is, and if
your closing rate is between twenty five and thirty three percent,
I think your price right. If your closing rate is
below twenty five is more, I'm sorry, is higher than
thirty three percent. Your prices are too low and that
and that's that's a benchmark that I use when I'm
(43:12):
talking to clients. You know, they're pounding their chess because
they're their closing rate is so high.
Speaker 5 (43:19):
But the reason why their closing rate is so high
is their prices are too.
Speaker 9 (43:22):
Low, right, And so if you can fall between that
twenty five and thirty three percent closing rate, you're probably
priced correctly, you know. And if you're below that, you're
probably priced too high.
Speaker 3 (43:33):
And think about all those companies in history that didn't
lower raise prices. They kept the prices super low. Okay,
they they're not in business today, but their closing rate
was very high because people were buying from them because
it was so cheap.
Speaker 5 (43:53):
Right, that's right.
Speaker 9 (43:56):
And you know, uh, here's something that adds value that
that Actually Japanese auto dealerships do. What they do is
they provide potential customers when they come in with a
small drink menu on eliminated card and there's no big.
Speaker 5 (44:12):
Cost of that.
Speaker 9 (44:13):
You know, they probably have four or five variety of
drinks from soft drinks and water and that kind of stuff.
But you know, what if your bank did this for you,
What if a spot did it. What if a doctor
in a waiting room did it, what if a hair
salon did it? You know, these are the These are
just different, small little things that add value at a
(44:33):
low cost.
Speaker 3 (44:35):
Yeah, totally. I mean, yeah, go ahead. I was just saying,
it's just common sense. You own a business, your prices
are increased. You have to increase your prices to a
customer to stay in business and flourish.
Speaker 6 (44:54):
You know.
Speaker 3 (44:54):
And yes, there's some people that aren't going to understand that.
There's some people that aren't going to like it. But
you're always going to have people fall off. And I
want to put it that way. It's kind of like
the band that they start gaining commercial they're no longer
a garage band, and they're they're followers. They're small group
(45:15):
of followers in the underground. Are going to be like, oh,
I'm not gonna listen to them anymore. They sold out,
blah blah blah. Okay, so you lost like twenty five
people in game two million, that's right. You don't think
of that, that's right.
Speaker 9 (45:31):
And you know, it goes back to what I said
at the very beginning when you increase prices, you get
rid of the rid of the pain the next right, yes, yes,
it stops pricing all those pain in the next customers
that are demanding more value from you at a lower price.
Speaker 3 (45:45):
Oh, I just had that recently. Okay, I have somebody
that negotiates with me every single time, and it's and
I'm just like, no, you know, because you know, it's
always the ones that want you to give them the
most that want you to charge the least.
Speaker 5 (46:03):
Right, that's right. For whatever reason. I don't know the reason.
It's a large nature of some sort, but that's exactly
what happens.
Speaker 3 (46:13):
It's true in every business. When I was in the
financial business, the people that sent me five thousand would
call fifty times a day. The people that sent me
a million never called me. And if I called them,
I was annoying them. Just do whatever. I don't care,
you know, right, right. And the reason I bring up
that example is because there is an answer of why
(46:36):
they do it. It's because the people that spend the
least that money means the most to them. The money
carries way more value than the person that spends the
most with you.
Speaker 9 (46:49):
Interesting, yeah, yeah, no, I find that but I find
that there's just tremendous resistance from my clients to increase prices.
And when they do, they're breathing a sigh of relief
because they see the benefits on the P and L.
I mean, it's just, it's just it's just a simple
strategy that could be employed. But I want to stress
(47:12):
the fact that as you incrementally increase prices, nice and
small incremental increases, always figure out ways to add more value.
Speaker 5 (47:22):
And yeah, if you do, and if you do that,
you'll be way ahead.
Speaker 9 (47:25):
Of the game and you'll and the price increases will
be hardly noticed and if they are noticed, they'll be justified.
Speaker 4 (47:31):
With both value.
Speaker 3 (47:32):
It could be small too, like whatever you offer them
can be a small thing, not a big deal, you know.
And the fact of the matter is nobody likes paying
higher prices, but after a while it becomes the norm.
Like how many of us at our generation, the norm
(47:52):
for a gallon of gas was eighty five cents, and
now when it goes under three dollars, we're like, oh
my god, what a bargain.
Speaker 5 (48:00):
Right, yeah, Customer psychology totally. Yeah. So, just a couple of.
Speaker 9 (48:11):
Questions that a business owner should ask themselves, is you
know what can I do better this month to make
customers feel more appreciated, because that's this is part of
that adding more value stuff, and it makes it easier
when a client, when a business owner adds more value,
it makes it easier for them to make the decision
to increase price. So that's a good question to that
(48:33):
people should be asking themselves as they're going through this
process and making small incremental price increases over time.
Speaker 3 (48:43):
My example of that is what I do is because
I give human customer service instead of AI. So like,
to me, that's a lot of value. To me, that's
a lot of value because no matter what company I call,
if I'm dealing with AI or I'm dealing with somebody
(49:03):
that doesn't understand what I'm looking for and they're just
reading the script, like I lose my mind. Man. But
if I can talk to a human being, and usually
the human being will make me feel good.
Speaker 4 (49:19):
Yeah.
Speaker 9 (49:19):
So what I'd like to offer the audience too, if
they're so inclined as I have a workbook that I
have called increased Prices, and it's an actual step by
step workbook of how to get over the psychology of
increasing prices as well as the strategies used to add
more value and some of the concepts that we talked
about today.
Speaker 5 (49:40):
And if they would like that, they could just go
to my website, next step CFO dot net.
Speaker 9 (49:46):
And then go to the contact page and put it
in workbook on increased prices after they fill out the
contact form the message box, just put workbook on increased
prices and I'll send it to them.
Speaker 3 (50:00):
Pretty nice. I love it, so thank you so much.
You give us such great insight for businesses, and I
think people need it more than ever right now because
of a lot of reasons pricing, technology changes, evolution, or
(50:22):
you know, if you're a business right now opposed to
fifty years ago, you can't afford to snooze for even
a day, okay, right, Like you have to be on
top of it what you're going to do to provide
more value and to be able to sustain profitability. Like
you know, listen, everybody would love to say like they
(50:47):
bought something at cost, but companies can't survive that way, okay,
So you have to be the type of mentality that's
like you're okay with the business making a profit, but
as long as that value that you're getting is worth
that profit. So thanks for all this great advice. Everybody.
(51:07):
Increase your prices and increase your value and pay attention
to Michael Barberina and check and check out next Step
CFO and you too could not only get this workbook,
but could get help in your business to grow. So
thanks once again. We'll see you next week on the
(51:30):
Positively Pipemin segment of the Adventures of Pipeman.
Speaker 5 (51:33):
Thank you. Dave pleasure to
Speaker 2 (51:35):
Thank you for listening to the Adventures of Pipemin on
w for CUI Radio.
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