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November 25, 2025 40 mins
Season 19, Episode 71 of The Adventures of Pipeman.  

It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.  

Chapter 1: Holiday Foods?  What’s The Best Choice For Your Pet? Bill, The Pet Health Guru will help you choose the safest and most beneficial leftovers for your pet.  

Chapter 2: Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Drip Campaigns and why they are still the most effective tool to use while prospects are on the buyer’s journey.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hi, you have done to censure.

Speaker 2 (00:09):
For Wow crazy you Wake up America.

Speaker 3 (00:22):
It's time for the Adventures of Pipeman on W four
cy dot com.

Speaker 4 (00:25):
Wes ponkats is number one Internet radio station.

Speaker 5 (00:28):
Here's your host, the pipe Man.

Speaker 4 (00:31):
This is the pipe Man here on the Adventures of
pipe Man W four CY Radio. And this is positively
pipe Man, a segment of the Adventures of pipe Man
here on W four c Y Radio. And it's Thanksgiving week,
so this is the Thanksgiving Positively pipe Man. With we

(00:53):
have a couple segments today. We have our Powerful Business
Strategy segment coming at the end of the show, but
we have with this in the beginning of the show,
the Pet Health Guru, and well we're going to talk
about well Thanksgiving, of course we're going to talk about
holiday foods. So with no further ado, the Guru of

(01:14):
all gurus, Bill Pachaki, the Pet Health Guru, How are you?

Speaker 5 (01:20):
I'm doing pretty well. How are you doing? Are you
giving already?

Speaker 4 (01:25):
I listen? Nowadays, Thanksgiving is not my favorite holiday because
I have to either cheat or eat nothing because I
eat so healthy and there is nothing healthy to eat
a Thanksgiving, especially things I love the most Okay, So

(01:45):
stuffing I love not good for me. Uh, cranberry sauce,
real cranberry sauce with the whole cranberries. As long as
it's not made with sugar, it's for me. Otherwise not
for me, because a lot if you buy the canned
crap has so much sugar, you might as well not
be eating cranberries. Green bean casts roll, well, the green beans,

(02:10):
they're good. That's about it. And then mashed potatoes also
not good for me. It used to be one of
my favorite things to eat, believe it or not, though
I prefer the fake ones, Okay, it's weird. I always
preferred what where they call potato buds or what I
forget the name of it. The boxed mashed potatoes that

(02:32):
were flakes. Okay, I like those better than actual. I
don't like mashed potatoes if it still has pieces of potato.
If you're gonna make real mashed potatoes, you better mash
that crap down till it's not clumpy. People like clumpy.
They're gonna hate me for saying that I don't like

(02:53):
clumpy mashed potatoes. I don't like sweet potatoes. So sweet
potatoes had a question, although well, sometimes when I get
them at Bullet, they're not bad. Okay, so it's weird,
like I think. Sometimes it depends on the snarrow, but
I can only take so many. And then of course

(03:14):
that makes sweepytao pie. A had a question because I
don't like it and it's not good for me either
one of them. Okay, the turkey is good for me. Actually, uh,
you know our friend doctor Jafari, she when she was
reversing my diabetes and I was on like total vegan,
she said it was okay to eat turkey breasts because

(03:36):
the trip to Fane's actually good for you. See I
thought the opposite, because the trip to Fane is what
makes you tired, but it's actually good for you.

Speaker 5 (03:44):
So there's that.

Speaker 4 (03:46):
And then my favorite part of Thanksgiving, because it's my
favorite part of everything is the desserts. And there's way
too many implement Thanksgiving that I would probably die. Okay.
I love pumpkin pie, I love peak com pie. Those
are probably my two favorite Thanksgiving desserts. You know, I

(04:06):
wouldn't say they're my two favorite desserts, they're my two
favorite Thanksgiving desserts. And so and then there's the earth thing.
It's like, when you have dogs, they're gonna end up
eating all this crap too, because nobody's paying attention. They're eating,
they're getting drunk, and the dogs are having a field
day with all the food dropping and the tables not

(04:27):
that aren't attended to and all that. So, yeah, there's
a lot wrong for humans and animals absolutely. So what's
your take, Well.

Speaker 1 (04:45):
You know, on what we normally you know, uses as
ingredients for that Thanksgiving dinner is exactly what you describe.
Are those Are any of those acceptable for your dog,
for your pet? Probably the last one just a turkey. Yeah,
the turkey you have to be very very careful, you know,

(05:06):
if it's you know, the supermarket brands and that sort
of thing. Those are loaded with all kinds of sugars
and salts and and you know basically you know, even
if they're naturally raised, but generally most of them are
again GMO corn, GMO soy.

Speaker 5 (05:21):
That's in the you.

Speaker 1 (05:22):
Know, that stuff is in the meat itself, that's what
formed it. So that's not normally good unless you're getting
a good, fresh killed, you know, naturally raised turkey.

Speaker 5 (05:35):
A little bit of that would be fine.

Speaker 4 (05:39):
And I was just watching them by the way, Sorry
to interrupt, I was what's watching a TikTok the other
day of somebody who has like a pet turkey that
the turkey she was talking to turkey turkey was talking
about the turkey was she was feeding the turkey food,
Like they went to mc donalds and and we're both
eating the food, and and I just think to myself, like,

(06:03):
I could never eat that for dinner. I'd feel like
what's his name from Silums of the Lambs?

Speaker 5 (06:10):
Absolutely?

Speaker 1 (06:11):
Yeah, But you know, the other items are basically inappropriate
for an animal anyway. I mean obviously nothing is you know,
contains usually bread, you know, some sort of bread, you know,
crumbs or cube breads, you know, something of that nature.
That's absolutely horrible for both people and pets. The other

(06:34):
items you mentioned, of course, everything else is you know,
the only other item that somebody might question me on
would be the sweet potatoes. But then again, you know,
a small amount of that would probably be okay, but
as far as you know part of the meal, that's
no good.

Speaker 5 (06:52):
Okay.

Speaker 4 (06:53):
So I have to stop you there again because I've
literally been in the grocery store where now they're starting
to do the things like you started years ago, And
like you go into Whole Foods and they'll have the
raw food for pets type of scenario. And I've seen
packaging that includes sweet potato in it. So what's your

(07:17):
take on that, Well.

Speaker 1 (07:18):
The sweet potatoes. Basically they use them for two things.
One of course is the sugar content. You know, our
dogs and cats can get hooked on sugars just as
these as we can, right because it's the same problems.
You know, it does cause diabetes. We've seen such an
uptick in diabetes and dogs and cats that it's just insane.

(07:39):
And of course the other thing was all those sugary
foods they actually feed cancers.

Speaker 5 (07:47):
And that's another thing. Yeah, you know, if.

Speaker 1 (07:50):
Your dog has got lumps and bumps, they shouldn't have
anything carbohydrate basically, so narrows it down to the turkey.
And like I say, if it's naturally raised, you know,
you do have to pay attention to the amount of
seasoning that you would put on it, but generally with
a natural bird you wouldn't need very much as florative
because it's got real flavor. The reason they enhance all

(08:12):
this stuff is to make it taste better for you,
and of course also it's done by injection, you know,
liquid forms of salt, water and flavor additive to it,
and it adds as much as five or six percent
under the weight of that turkey when they're selling it
to you, because it's done after after they're slaughtered, obviously,

(08:33):
and it's just to get a few more pennies of
your dollar.

Speaker 4 (08:36):
Yeah, and you know you made me think of years ago,
I think the April's favorite food of yours was the
ground turkey.

Speaker 1 (08:48):
Yeah, it's one of it's one of the cleanest meats
out there. It does have a little bit different profile
than does beef or even chicken. Turkey does contain vitamons
small amount, which is fine and that's also essential for
them as well.

Speaker 5 (09:06):
On the other side of that, too.

Speaker 1 (09:08):
Is when we get down to that cleaned carcass, basically
down to the bones. Most of those bones will be
okay for your your animal to eat. I stay away
from the leg bones because they're hollow. And it's not
because they'll rip up their stomache and their intestine. It's
basically those hollow bones. When they bite into it, they
get stuck on their teeth and then you have to

(09:30):
try them top of it. But you know, slow roasted
turkey bones. I don't have very much of a problem
with it. You have to use your own discretion. If
your dog is on a natural diet, a raw food diet,
especially those.

Speaker 5 (09:44):
Few would won't make any difference.

Speaker 1 (09:46):
If they're on kibble, they'll probably try to gorge themselves
on it because they're laughing on so many nutrients. And
that's where it becomes a problem. If they do get
too much, you'll just have a little bit extra to
clean up. You'll get a vomit, you'll get a some diarrhea,
loose stools, that.

Speaker 5 (10:02):
Sort of thing. That's all natural. It's not.

Speaker 1 (10:06):
Essential to rush through the emergency room and spend a
ton of money because the body is just cleansing out
what it doesn't need and get into some of the
other things. It's the same thing the body's going to purge,
especially if they're healthy. You eating healthy and clean, Me
eating healthy and clean. I can't go to most restaurants
anymore because of all the additives, and you know, it's
it's one of those things that you know, you finish,

(10:27):
that was a great dinner, Okay, we're leaving the restaurant.
It takes me ten minutes to get home. Do I
use the bathroom here or use it? Well, I make
it home, you know, because the body's gonna start purging
right away. And you know that's just the fact of life.
I mean, the body does what it's supposed to do.

Speaker 5 (10:46):
Yeah, it doesn't. And you know.

Speaker 4 (10:50):
The thing is too, it is like what you're talking
about with the bones. I just have a question, like,
why my whole life if I heard, oh, don't give
your dog a chicken bone, they'll die? Now is the
turkey bone different?

Speaker 1 (11:10):
Well, actually all the bones are okay, it doesn't matter
what chicken, turkey, poor beef bones, all of those. In fact,
eating bones like that helps clean their teeth, which is
important part of that as well. Raw bones are obviously
a lot better. But again, if you have to, you know,
just just be just use your discretion and make sure

(11:32):
you're just you know, not overdoing it. You know, a
couple and of course you can sworm a refrigerator, so
a couple, you know, pieces are part of a meal.
Is fine. But on the other side of that too,
one of the other things that we have to take
a good look at is all the other stuff that's
going on in the household. You know, the kids screaming

(11:53):
and running around, and you know, the poor pet is
thrusted out to the mats. You know, you get you know,
family members that are I'm going to put this very
loosely discussing politics, you know, without killing each other.

Speaker 5 (12:08):
That you know that's.

Speaker 4 (12:09):
Stressed even happened today, by the way, Okay, yeah.

Speaker 5 (12:14):
But that's but that's all stresses the animal as well.

Speaker 1 (12:18):
And even if they don't get into the food, you
may still see that vomit of the diarrhea in the
next twenty four to forty hours because they're just stressed out.
That sets their stomach as well. And you know this
is you know, part of that whole holidays season thing
that we're stressed out. They're stressed out. And as we

(12:41):
discussed on a previous show, you know, it's not flu season.

Speaker 5 (12:45):
It's poisonous season.

Speaker 4 (12:47):
No doubt. And you know they are stressed out because
there's ten million people coming over the house and a
lot of pets. They get stressed out when you have
like dinner parties and like people over like And I
don't blame them because I don't want people over either,

(13:07):
I know, you.

Speaker 1 (13:08):
Know, I unfortunately I get several invitations, and it's like.

Speaker 5 (13:13):
Do I really want to go? You know, it's like
I could be recluse, no problem with that.

Speaker 4 (13:18):
Right, We were just talking about that one and I
were just talking about that before the show. I am
and I'm perfectly. We're talking about people with social awkwardness,
and we're talking about different things. And you know, when
it's my domain, like my radio shows my domain. When

(13:38):
I do a speaking engagements my domain. When I was
in the retail business, the store was my domain. When
I go to a music festival, that's my domain. Even
though people could argue that's not your domain, No, it is,
because that's my environment.

Speaker 5 (13:52):
Okay.

Speaker 4 (13:54):
If I would have family get togethers or even any kind,
even while in high school, I didn't like going to
part the high school parties, I usually had them at
my house because it was my domain, you know. And
same with you know, family get togethers and or parties.
Like if somebody invites me over to a house party,

(14:17):
most of the time, I really really don't want to go.
And I'm an extreme extrovert. So it has nothing to
do with being introverted, has nothing to do with you know,
social you know, awkwardness. It's just it's not my viot,
it's not my domain. So it's like you go somewhere
where you don't know anybody, Like if I go somewhere

(14:40):
like a restaurant, I don't know anybody, I have no
problem with that. But when I'm going in somebody else's
domain and I don't know anybody, like, I don't feel comfortable.
Let's put it that way. But if you were in
my house and I didn't know you, I would feel
totally comfortable. My domain, and you know, it's my show,

(15:02):
you're all living in it, opposed to me living in
somebody else's show.

Speaker 1 (15:07):
Yeah, it's it's that way, you know, because you're you're
always being set up. It seems like that there's always
going to be somebody there that's gonna be And of
course you and I are in specialty type of domains,
if you will, And you know, when somebody asks you
what you do what I do, it's like.

Speaker 5 (15:30):
How can you do that?

Speaker 1 (15:31):
You know, you know, especially like on my stuff with
health and everything else, Well, I'm against every doctor, every
every vax, every you know drug, and it's like there
we go down the road. I just you know, I
would rather avoid that unless you truly want to know
how to fix your health and the health of your
pat and that's the important part, you know. Yeah, it's

(15:55):
like me doing speaking engagement like you and like you
know the show.

Speaker 5 (16:00):
It's so easy. But because it is my domain, you're.

Speaker 4 (16:04):
Right exactly, and you know what interesting. I just thought
of something right now, Thing two. You know that I
refer to the ex Wives as thing one and thing two. Okay,
Thing two is exactly what you described. It was Thanksgiving.
I was single, she was single, and Heather Briquette invited

(16:29):
both of us to her parents' house for Thanksgiving dinner
and that's how we met. So I don't like Heather
Burnett anymore because that there you go, just kidding, but uh, yeah,
you made me think of it because you're getting set

(16:49):
up because she didn't tell either one of us that's
what she was doing.

Speaker 5 (16:54):
Yeah, yeah, I know.

Speaker 1 (16:58):
That's uh, you know, it's full time for all of us,
and especially for our pets as well. And that's the
that's the one thing we have to understand that we
have to consider what's going on with them. You know
a lot of people will turn around and lock them
in the bathroom or in a bedroom that's worse. And
that's the actually it is actually worse because they are

(17:19):
part of our family but just don't want to be
around the other people.

Speaker 4 (17:23):
Well there's parents that do that to their kids and
the same thing like that. That's why kids lash out,
like they want to be part of it. They don't
want to be locked in the room, you know, and
the dogs or cats don't either. You know, it's their home.
Why are they being locked up?

Speaker 5 (17:38):
Right, that's exactly right, You've got that one.

Speaker 4 (17:43):
I'd rather lock up the people coming over, to be honest,
put them all in the bathroom.

Speaker 5 (17:52):
Yeah, exactly.

Speaker 4 (17:55):
So yeah, yeah, Holidays, like what I was just gonna say,
it's just a recipe for disaster for health and for
humans and animals. You got the stress plus the poison,
Like you couldn't have a worse combination, and nobody's ever happy.
There's always arguments, there's always toxicity. Like you see some

(18:18):
people you haven't seen in the year and now and
you know why you haven't seen them in the year,
And you know, I just think they should eliminate the holidays.

Speaker 1 (18:28):
Personally, it's uh, yeah, it's too commercial. You know, everybody's
comparing it to everybody else in the room, you know,
their clothes, their gifts. Even if you're bringing a part
of the dinner, you know, well, I don't like Aunt
Mary's uh, you know pie, but I prefer Aunt Joyce's

(18:50):
pie instead.

Speaker 4 (18:51):
You know, it's like or you have to eat stuff
like I remember being at Thanksgiving dinner at my sister
in law's house and I hate ham. Forget being kosher,
that's not why, I just hate it. And I had
to choke down some ham at that Thanksgiving dinner because
I didn't want to make anybody feel bad.

Speaker 5 (19:12):
Yes, yeah, so there's a lot of negatives to all
of that. You know.

Speaker 1 (19:17):
We don't have to have big celebrations, you know, and
if you want to have guests over that sort of thing,
you know, I prefer to have like minded and you know,
and possibly get into some good intellectual conversations discussions. And
of course when you have that and you're gonna pat
especially dogs but cats as well, they generally want to

(19:40):
join in and they're gonna be right there with you
because you're feeling good about yourself and that stress is gone.

Speaker 4 (19:47):
Yeah. Well, I can also tell you that it's kind
of you're talking about the commercialization it's kind of ridiculous
that there is, uh, you know, Thanksgiving, because I just

(20:08):
found out recently Canada has a Thanksgiving and I said
to my friend, like, why do you have Thanksgiving?

Speaker 5 (20:15):
It? What?

Speaker 4 (20:16):
It didn't happen where you are, So it just me
and not that they didn't have their own thing, but
it just makes me believe, you know, they just make
up these stupid holidays for retail companies, grocery stores and
all this stuff, and it's all about money. It's not
about what really happened, because you know, US Americans were
very sheltered. We think, oh, Thanksgivings only for us because

(20:37):
you know we did this and blah blah blah blah blah.
But no other countries have it. So now it doesn't
make any sense anymore.

Speaker 1 (20:45):
Well to you being, you know, you're being fed has
poisonous food basically, and who's selling the poisons to the
food companies are the drug companies a chemical companies. So
it's it's just well, career eating a problem because half
the people that had Thanksgiving dinner are going to regret
it the next day and if not that night, and

(21:09):
you know they we over over stuff ourselves, if you will,
just trying to sample a little bit of everything and
the stomach just can't handle it.

Speaker 5 (21:20):
That intentional trap is very programs.

Speaker 1 (21:23):
For specific things, and when you give it all that junk,
you know, and again same thing with our pets. You
know they're going to get into it. The flavors are there,
the smells are there, and you know they're sitting there
at the table begging, and so somebody's going to start giving.

Speaker 4 (21:38):
Something, yeah, or stuff's gonna drop on.

Speaker 5 (21:41):
The floor, yeah, exactly.

Speaker 4 (21:45):
So what are your recommendations of what people should do?
We know, what we shouldn't do. What should we do
during the holidays for our pets.

Speaker 1 (21:55):
They basically you know, surround yourself with again people that
that aren't going to stress you out and aren't going
to stress out the pets. You know, keep your regular routine,
you know, feeding a good, good species appropriate diet. Sometimes
you may have to tune up the training a little
bit so that you know, we don't have behavioral issues

(22:16):
going on.

Speaker 5 (22:16):
You know, we don't need anybody getting bit or scratched.

Speaker 1 (22:21):
And you know, maintain your life basically like you do
the whole rest of the year as long as as
long as you know you're content and peaceful.

Speaker 4 (22:33):
And so how can people reach out to you to
get more information not only about this, you know, not
only about the holidays, but all year round, how to
keep your pets healthy and happy with proper diet and

(22:56):
proper parenting. I'll even call it.

Speaker 1 (23:00):
Yes, well, of course I'm I'm on the Pet Health
Cafe on your network every Thursday night, eight o'clock, so
we'll be able to jump on and answer a lot
of questions there. Go back through the archives as well,
because a lot of the stuff is cataloged by issues,
you know, by problems. So you know, if your dog

(23:21):
is suffering from cancer, you can'ts got diabetes.

Speaker 5 (23:25):
There's gonna be several.

Speaker 1 (23:26):
Probably multiple hours of discussion on that with a lot
of experts. Of course, I can be reached at my
Palaeo Pet and where we do consultation.

Speaker 5 (23:37):
We actually make foods for your animals.

Speaker 1 (23:39):
We can sit down with all the herbs and botanicals
and formulate what would be best for your.

Speaker 5 (23:45):
Animal to get them back in at optimal health state.

Speaker 1 (23:48):
And along with that, of course our farm to table
philosophy for people that we have the proteins that you need,
we have the pasture raised eggs, raw dare and things
of that nature that go along with it. And essentially
every product that's in my palaeo pet today is also
good for people.

Speaker 5 (24:09):
There is no animal feed grade anything.

Speaker 1 (24:12):
So and like on the proteins we we use, we
use you know, basically a high choice or better. You
can't even buy that most of the supermarkets anymore. Yeah, so, yeah,
I can be reached there. We'll be glad to help
out anyone. If you've got serious problems on the website,
you can also go on and book a consultation.

Speaker 5 (24:36):
Then that way I can explain in you know, basically.

Speaker 1 (24:38):
In great detail, not only what foods are best or
that sort of thing which you know, you're so called
other stories will say it doing, but I'll tell you
how the body works and why it needs it. And
it's very specific, but we keep it as simple as possible.
You know, none of this doctor talk. That's just you know,
this is what you need to do.

Speaker 3 (24:59):
Well.

Speaker 4 (25:00):
You are definitely a wealth of knowledge. As we've talked
about for many, many years. There's nobody I've ever met
that knows more about how you can have a healthier
and happier pet. And frankly, if you don't want a
healthier and happier pet, you should not be a pet owner.

Speaker 1 (25:17):
That's right, you know, you know one of the things
that that's a pet peeve that I begin to show
here I can help people with.

Speaker 5 (25:25):
But if you're going to adopt or.

Speaker 1 (25:30):
You know, trying to think that you're going to rescue,
if you will, make sure you know what to do,
because so many times these animals that are in the shelters,
you think you're doing a good thing and then you
throw down a inappropriate diet.

Speaker 5 (25:44):
You know, you listen to.

Speaker 1 (25:47):
That white coat community that just loading you up with
all kinds of drugs and other poisons, and at some
point in time you're going to run out of money.

Speaker 5 (25:58):
And we don't want that to happen.

Speaker 1 (25:59):
We want the animal be healthy, healthy and happy and
you know, keep them that way. So make sure you
do your homework before before you do anything like that.

Speaker 4 (26:09):
And part of that homework, I say, is to reach
out to the Pet health Guru and to watch Pet
Health Cafe. That's definitely part of it, for sure. Any
final tips you have for the holidays, for well at
least Thanksgiving holiday that pen owners should know in order

(26:29):
to make sure it's the least stressful and happiest time.

Speaker 5 (26:34):
For your pet exactly. You got it all right.

Speaker 4 (26:38):
Well, thank you very much. Pet Health Guru, you rock
and everybody make sure to watch the show. Go to
my Pellio Pet. I mean it'll change your life. If
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(27:00):
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Speaker 4 (30:24):
This is the Pipe Man here on the Inventor's Pipe
Man W four CY Radio, and we have another great
positively pipe Man segment with some powerful business strategies from
resident expert Michael Barberita from Next Step CFO. How are
you to have nicol?

Speaker 8 (30:41):
Fantastic? Thank you again for having me, Tane. It's a
pleasure to be here. So one of the things that
happens just this week, three of my clients got a
customer because of their dript campaign and I guess what
SO did I because of my drip campaign. So what

(31:04):
people don't understands. It's amazing the goal mine that is
in your existing customer database. Uh this this could be
former customers and in the case of the three clients
that and me in that case they were former clients,
but they could also be current customers as well as prospects.

(31:26):
One particular client is in the roofing business, but in
the roof you know, the name of his company has
the word roofing in it, and but what he also
sold was, in addition to roofs, he sold gutters and sighting.
And so we started to do a drip campaign to

(31:46):
keep customers aware that the roofing company that he has
roofing in the name also does gutters and signing. So
he got a call for some gutters this week from
the drip campaign because the customers didn't know, oh he
did gutters, or other customers that didn't know they did
cite it.

Speaker 3 (32:03):
So it's incredible.

Speaker 8 (32:05):
How just communicating to your former customers and the and
the resistance business owners have for doing that, and one
of the reasons why they don't do it is in
the old days and I'm talking about just take two
years ago as being the old days, they.

Speaker 3 (32:22):
Had to do the drip campaign manually.

Speaker 8 (32:25):
Now you have AI that can help you with it,
and it makes it so much easier. We show our
clients how to do that. We have the right prompts
to give AI. In our case, we use Claude and
they they they they type out the whole campaign and
all we do is give it to the marketing person

(32:46):
to put it in the drip. So it's it's a
heck of a lot easier. And what everybody's going to
understand is that only one to three percent of customers
in your industry. I don't care what industry it is,
I don't care what time a day it is, it

(33:07):
doesn't matter. Only one to three percent are ready to
buy now. The other ninety seven to ninety nine percent
are on the buyer's journey, and the best way to
capture them while they're on the buyer's journey is through
the drift campaign. My client in the roofing business would
have never gotten that client in a million years to
buy gunners from them if it wasn't for the drift campaign.

(33:30):
And if the people people are not using it the
way it should be used, you put your former customers,
you put your current customers, and you put prospects in it,
because the prospects are on the buyer's journey for sure,
and even your customers can be on the buyer's journey
for services and products that they don't even know you sell.

Speaker 3 (33:53):
And so it's an incredible.

Speaker 8 (33:56):
Effective strategy and a lot of marketing agencies they don't
they don't want to do it anymore. They think it's
kind of past a or it's intrusive, uh to the customer. Certainly,
if you email them ten times a day, I could
see how it could be intrusive.

Speaker 3 (34:12):
But for the most part, uh.

Speaker 8 (34:14):
And we may and we monitor, and the marketing agency
will also monitor all the metrics, meaning what's the open rate,
what's the unsubscribed rate, what's the click through rate? If
you have an opportunity for them to click in you
in that in that particular email, So all the metrics

(34:34):
are followed. And the fact if they're unsubscribing, it means
they never would have been customers anyway, So I would
I wouldn't even worry about that.

Speaker 3 (34:42):
I've I've had.

Speaker 8 (34:43):
Situations where one of you know, some of my clients
would say, I can't do the drip campaign.

Speaker 3 (34:49):
It's too intrusive, but uh, you know.

Speaker 8 (34:53):
And and so they just don't bother doing it because
they're afraid that people are gonna unsubscribe. Well, what good
is it if you don't use your uh the address.

Speaker 4 (35:02):
Anyway, you know, the list anyway, right, totally.

Speaker 3 (35:07):
I mean it's awful.

Speaker 4 (35:08):
I mean, I'm a big believer in drip campaigns because
you just never know what people are looking for that
they don't realize you have, that's right.

Speaker 8 (35:17):
And they could be on the biased journey for the
primary product that you do have, right, you know, which.

Speaker 3 (35:23):
You know, sometimes a biased journey, you know.

Speaker 8 (35:25):
I had a I had a client recently come on
board that I made my first contact with fifteen years
ago in a co call, uh and he came on
board fifteen years later.

Speaker 4 (35:39):
And had that happened too? I love it.

Speaker 3 (35:41):
Right, It's just.

Speaker 8 (35:42):
It's like and if I didn't do the drip campaign,
he would have forgot about me, or another competitor would have,
you know, taken over. That's the other interesting thing about
a drip campaign. The other interesting thing about a drip
campaign is that when people are on the buyer's journey,
they wanted to and it's good to have a drip

(36:02):
campaign that provides information and then another one that provides
an offer relative to that information. Yeah, so you know,
you do one, you do the informational uh piece the
first week, and then the next week you sent out
an offer relative to that information.

Speaker 3 (36:17):
That you gave the previous week.

Speaker 8 (36:19):
But people always that's the biased journey. They're getting information,
and if you're the one that's front and center with
the information, guess who they're gonna Guess who they're gonna contact.
It's gonna be you.

Speaker 4 (36:30):
People hold back from doing it because they think they're
gonna offend somebody or I can't tell you how many
times in my campaigns that prospects were like, actually, first
of all, they were really impressed, and I remembered who
they were, Number one, number two. I can't tell you

(36:50):
how many times they've said, oh my god, you're telling
me what's perfect. You know, I wasn't ready before, and
now I am, and I was just thinking about reaching
out to you.

Speaker 8 (37:03):
It's so believable and and you know, one of the
things so deep and I said it earlier and we'll
say it again. Business owners thought that they had to
prepare the drip campaign themselves, which by the way, took
a long time, but now you don't have to do
that with the proper prompts. In a tool like Claude

(37:23):
utilizing project Knowledge, which is a tool in cloud, you
can have customized emails.

Speaker 3 (37:30):
Just for you, just just for your business.

Speaker 8 (37:32):
And you can And by the way, Claude doesn't have
to go to the bathroom or anything like that. It
just drills it out, and after it drills out twenty
you can ask him to do twenty more and it
just keeps on going.

Speaker 4 (37:47):
I have a feeling at some point in the future
that'll be the sci fi that that then the AI
is going to need to go to the bathroom and
take sick days.

Speaker 3 (37:58):
And well, that might be an excuse they come up with,
but I'm not sure it's going to work right.

Speaker 4 (38:08):
So, how do people reach out to you to get
more information and help with drip campaigns.

Speaker 8 (38:15):
Well, it's one of the it's one of the strategies
that we talk about in our book interviews. And we
love doing book interviews because what we do is where
it Because business is always changing, we're able to update
our book. So the way and and by the way,
you'll learn business strategies that your competition isn't doing.

Speaker 3 (38:32):
That's the beautiful thing about the book interview. But it's
very simple. It's sixty minutes on zoom.

Speaker 8 (38:38):
I present strategies from my book, and then I ask
the business owner if someone were to implement that strategy
in their industry, what impact would it have. And then
I documented for the book and that's it. And and
the beautiful thing about it, as I said, is the
business owner learns strategies that competition isn't doing. And it's
a great way to learn to learn and understand these

(39:00):
strategies and implement them in your business. So you go
to nexttepcfo dot net, forward slash contact, fill up the
contact form and in the message section type the words
book in of you. I'll get a calendar link over
to here so that you can schedule it and.

Speaker 3 (39:18):
We're on our way.

Speaker 5 (39:20):
Nice.

Speaker 4 (39:20):
Well, once again, you've been in great help to our
listeners and people worldwide with your powerful business strategies, So
thank you for being here, and everybody make sure to
tune in next week for more powerful business strategies on
the Positively Pipeline segment of the Adventures of Pipeline.

Speaker 6 (39:40):
Thank you, Michael, Thank you for having me Teve, thank
you for listening to the Adventures of Pipeline.

Speaker 8 (39:49):
I'm w for CUI Radio.
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