October 6, 2025 • 14 mins
This week's Powerful Business Strategies segment with Michael Barbarita of Next Step CFO is The Five Steps every business owner should take if they are going to properly implement business and financial strategies that their competition isn’t doing.
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Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”
Would you like to be a sponsor of the show?
Would you like to have your business, products, services, merch, programs, books, music or any other professional or artistic endeavors promoted on the show?
Would you like interviewed as a professional or music guest on The Adventures of Pipeman, Positively Pipeman and/or Pipeman in the Pit?
Would you like to host your own Radio Show, Streaming TV Show, or Podcast? PipemanRadio Podcasts are heard on Pipeman Radio, Talk 4 Media, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcasts, and over 100 other podcast outlets where you listen to Podcasts.
The following are the different podcasts to Follow, Listen, Download, Subscribe:
•The Adventures of Pipeman
•Pipeman Radio
•Pipeman in the Pit – Music Interviews & Festivals
•Positively Pipeman – Empowerment, Inspiration, Motivation, Self-Help, Business, Spiritual & Health & Wellness
Click Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!
Follow @pipemanradio on all socials & Pipeman Radio Requests & Info at www.linktr.ee/pipemanradio
Stream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV.
Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hi, you have done to censure?
Speaker 2 (00:09):
Wow, crazy young.
Speaker 3 (00:19):
This is the pipe Man here on the Adventures of
Pipe Man W four c Y Radio with our special
Positively Pipeman segment with our expert guest on some powerful
business strategies. Let's welcome to the show. Michael Barbarita.
Speaker 2 (00:35):
How are you fantastic?
Speaker 1 (00:37):
Dan?
Speaker 2 (00:37):
Thanks for having me.
Speaker 3 (00:38):
How you doing I'm doing great. I'm especially doing great
because I want to learn today what the five steps
are that I have to cover to be successful in business.
Speaker 1 (00:49):
Well, as you know, you know, I hope everybody could
tell that I'm very passionate about what I do. And
you know I have a fifteen minute segment, but I
can go on for days, days and days.
Speaker 2 (01:00):
But here's the thing.
Speaker 1 (01:01):
You see, whether you work with me or someone else,
there are five critical steps that you must take in
order to implement business and financial strategies that your competition
isn't doing. And the first step is clarity. So what
I mean by that is, before you can start to
do tactical things, you have to strategically understand why am
(01:24):
I doing this, where am I headed? And what does
success look like for me? But not in your business,
in your life. Dean I've seen this mistake happen over
and over and over again, and it might be happening
to some of your listeners right now, where they're so
excited to make their impact in the world that they
jump out there and they create this business and that
(01:44):
all of a sudden they're fitting their life around this
business thing they created. But the way it should work
is that you first create the life you want and
then you let the business, which is the asset, serve
you allowing you to get to that life.
Speaker 3 (02:01):
Does that make sense, Oh, that makes a lot of sense.
Speaker 1 (02:06):
Well, that's yeah, that's clarity. So once you have clarity,
the second step is a step by step roadmap. For example,
and let me just give you an example of one
strategy that I'll give you the roadmap too. So the
step by step roadmap to a risk reversal is, first,
you need to identify who the customer is. Second, we
(02:26):
have to identify the problem the customer has. Third, we
have to come up with a solution to that problem,
our unique solution. Fourth, we have to test the problem
and solution to make sure we get it right. And
then fifth we have to create a risk reversal to
make our offer compelling, but you know, you have to
also understand what a risk reversal is and what it is,
and the essence of a risk reversal is to eliminate
(02:49):
or reduce the customer's perceived risk, making it easier for
them to say yes, zeer. So that's step two. And
by the way, that's for any strategy that you're gonna implement.
You need a step by step roadmap. So number one
is yeah, Number one is clarity, So you first need clarity.
Second is the step by step roadmap. And the third
(03:10):
thing is you have to upgrade your skills. You know,
some people might be wondering things like, you know, can
I really implement business and financial strategies that my competition
isn't doing well? You know, before I implemented things like
the ski guarantee, because sometimes what happens is is you're
already doing something. For example, before I implement implemented my
(03:33):
ski guarantee, where it was ski the ski three times,
you don't like it, bring it back for a brand
new pair, and keep bringing it back until you get
it right. That helped me grow my business from two
and a half million to eight million in five years.
Before I implemented that ski guarantee. If we sold a
pair of skis to the to a customer and they
came back into the store saying that these skis weren't
(03:55):
right for them, guess what we did. We gave them
a new pair of skis, no question to ask. All
I did was put the was put the ski guarantee
into my offer to make my offer more compelling.
Speaker 2 (04:09):
I'm gonna do it anyway. So that's part of a
skills upgrade.
Speaker 1 (04:14):
It's, you know, some of these things that you know
because people wonder if they can do it, they can
implement strategies or not. Sometimes it's just a review of
what you've been doing and right. You know, we do
that because I said to myself, you know, we do
this anyway. My employees were going crazy when I talked
about this, because they had visions a thousands of pair
(04:34):
of skis coming back and the customer putting one over
on us and all that.
Speaker 2 (04:40):
But we were doing it anyway. We just advertise it.
Speaker 1 (04:44):
We figured we now put it in our offer to
make our offer more compelling, because we're gonna do it anyway, and.
Speaker 2 (04:50):
As long as we trust that the customer just wanted
a great.
Speaker 1 (04:53):
Ski experience and didn't want to put one over on
the retailer, which was ninety nine point nine nine percent
of them. That's that we did it, and that and
that's part of a skills upgrade.
Speaker 3 (05:05):
I love that too. Like, So, first of all, going
back to the clarity, I don't think you can accomplish
anything without clarity. I'm also a big believer that your office,
your work environment, whatever it is, has to have now
clutter because clutter creates non clarity. So that's all part
(05:27):
of it too. And yes, how do you know how
to get somewhere if you don't have the roadmap? You know,
you have to like you can't just figure it out,
how thin air? You need the roadmap. And then something
as simple as you just talked about. I mean when
people you say an upgrade or you know, skills upgrade, Ye,
(05:48):
a skills upgrade. You know, basically people are thinking, oh,
am I going to have to take a class? Am
I going to have to do this? You know, something
as simple as offering something that you already are offering,
but making it look like a bonus. That's brilliant.
Speaker 1 (06:08):
Yeah, And that's that's and that's really that's just part
of a skills upgrade, you know, just to understand what
you're doing now and how you can incorporate into an
offer that makes it compelling. I mean, well, because just
about every business owner I work with Dean and every
business owner that I actually know, kids deeply about the
(06:28):
customer experience. They actually care deeply about it, sure, and
so then so they're doing a lot of things right
now that are enhancing the customer experience, but they're not
incorporating it in their offer.
Speaker 2 (06:40):
And that's part of the skills upgrade.
Speaker 3 (06:42):
There you go.
Speaker 1 (06:44):
That's so it's clarity. Step one, step by step road map.
Step two, upgrade your skills. Step three, step four is
mastering your psychology. You know, what it took to start
your business and what it takes to grow your business
requires a completely different mindset. You know, businesses that go
from zero to two fifty need a completely different mindset
(07:07):
to go from two fifty to two million, and then
another complete mindset shift to go from a million to
two million, or a million to three million, and so on.
And the business can't grow unless your mindset grows. I
like going back to my ski guarantee where I said
the employee's mindset was thousands of pair of skis are
(07:29):
gonna come back and we're gonna lose a ton of money.
But that didn't happen. You need to have the right
mindset to see things the right way. And that's why
mindset is really important, because there's a number of ways
that you can that your mindset can play games with you,
(07:49):
especially in the selling process, where you absolutely have to
believe and we're going to talk about this in the
future show. You absolutely have to believe in your product
or service and that it's the best option for the customer.
And that's a mindset shift because all we're thinking about
is our competitors do the same thing, and the customer
(08:11):
is really not going to get any value unless we
drop our drawers and drop our price.
Speaker 2 (08:17):
So but that's for a future show.
Speaker 3 (08:19):
I think mindset is key, totally.
Speaker 1 (08:22):
Yeah, absolutely, because you need to shift. You cannot have
them between zero and two hundred and fifty and that's
an arbitrary number that I'm throwing out, but between zero
and two hundred and fifty thousand dollars, you must have
a different mindset if you're going to grow beyond that.
It's just it just has to happen, because if it doesn't,
you're going to be stuck with a two hundred and
fifty thousand dollars company.
Speaker 3 (08:43):
Well, and I'm a firm believer in think as if
you have to think as if you're in a certain group,
we'll call it to be in that group. You know,
it's kind of part of it. It's part of the
roadmap in my opinion.
Speaker 1 (09:00):
Because you're a mind reader. Because step five is optimize
your environment. So we business owners have saboteurs, I call
them organizational terrorists, whatever you want to call it. It's
normally family and friends. By the way, they're the ones
who are constantly negative and constantly questioning what you're doing,
(09:20):
and it puts a real damper on the business owner's
ability to think or to have the mindset that's needed
in order to grow the business. So you need to
optimize your environment by being surrounded by the right people
to counter the organizational terrorists.
Speaker 3 (09:40):
Yeah, you know what, I'm that point. Yeah, And family
and friends, you think are going to be your biggest supporters,
and they're usually not.
Speaker 1 (09:49):
Right, that's right, And that's why optimizing your environment in
terms of being with people who are who are supporting
you is critical because it's so difficult to grow a business.
It's not all these concepts that we're talking about aren't easy.
They're not easy to do. And when you have people
(10:16):
who are constantly negative and questioning what you're doing, it
makes it much more difficult to establish the mindset that's
needed to go from two fifty to seven fifty, or
two fifty to one million, or a million to two million.
And so that's why step five is so important. So
once again, whether you work with me or someone else,
you have to do this critical five. Step one is clarity,
(10:39):
clarity and know where you're headed. Step two a step
by step roadmap, Step three a skills upgrade, Step four
master psychology, and step five optimize your environment.
Speaker 3 (10:53):
Those are brilliant steps because they're absolutely true and you're
absolutely correct. That's you know, necessary, it's not even a desire,
it's necessary in order for success. And you know, even
to add on that last part about you know, friends, family,
what have you. Listen, you need to surround yourself with
(11:16):
people that are are at the level you want to
be at, not the level you're at. And a lot
of times when that happens, okay, people are gonna say
negative things to you. That's why, you know, you see
a lot of successful people in the world, and everybody's
got something negative to say about them.
Speaker 2 (11:38):
You know.
Speaker 3 (11:38):
You take somebody like Jeff Bezos. Forget personality because that
doesn't play in the role. You know, it's a matter
of demand. Started Amazon in a garage. You gotta give
credit where credits due. And that's the roadmap I want
to follow, not the roadmap that keeps you in the garage.
Speaker 2 (12:02):
Right, that's right, that's exactly that's exactly right. And so yeah,
so and and that's what we try to do.
Speaker 1 (12:08):
We try to put you in a supportive environment because
you have the organizational terrorists that are constantly beating you down,
and that that weighs on you over time. So you
need that supportive environment that will serve you and and
counter all that negativity. Uh. And so I think that,
like I said, and like you said, I think these
(12:30):
are five critical steps, with that fifth one being certainly
very important as well.
Speaker 3 (12:36):
Absolutely, And how do people reach out to you for
more information, for more knowledge, for you know, more coaching
in this matter or any other business matter, or just
to get your book?
Speaker 2 (12:51):
Okay, Well it's easy.
Speaker 1 (12:53):
You go to NeXTSTEP CFO dot net and if you
if you go there, you can download our book for free.
And then and go to NEXTSTEPCFO dot net, forward slash Contact,
and I'd love to interview any business owner for the
next edition of my book. And the way it works
is really simple. It's sixty minutes on zoom. I present
(13:14):
strategies from my book and then I ask your opinion
as to the impact that would strategy, but that strategy
would have if a business owner were to implement it
in your industry, and then I document it for the book.
There's nothing to buy it, but I promise you this,
you'll learn business and financial strategies that your competition isn't doing.
(13:35):
And if you go to that contact page of our
website NEXTTEPCFO dot net, Forward slash Contact, fill out the
contact form, put book interview in the message section and
I'll send you a calendar link to schedule the interview.
Speaker 2 (13:50):
Nice.
Speaker 3 (13:51):
Are there any other final words for today that you
want to leave the listeners with.
Speaker 1 (13:56):
I think that's it, except my normal thing, don't keep
doing doing what your competition is doing.
Speaker 3 (14:05):
Well, thank you, Michael. You've been amazing as usual, and
we'll see you again next week. Thank you David, thanks
for being on the Adventures of pipe Man. Thank you
for listening to the Adventures of Pipemin.
Speaker 1 (14:20):
I'm w for CUI Radio.
Hi, you have done to censure?
Speaker 2 (00:09):
Wow, crazy young.
Speaker 3 (00:19):
This is the pipe Man here on the Adventures of
Pipe Man W four c Y Radio with our special
Positively Pipeman segment with our expert guest on some powerful
business strategies. Let's welcome to the show. Michael Barbarita.
Speaker 2 (00:35):
How are you fantastic?
Speaker 1 (00:37):
Dan?
Speaker 2 (00:37):
Thanks for having me.
Speaker 3 (00:38):
How you doing I'm doing great. I'm especially doing great
because I want to learn today what the five steps
are that I have to cover to be successful in business.
Speaker 1 (00:49):
Well, as you know, you know, I hope everybody could
tell that I'm very passionate about what I do. And
you know I have a fifteen minute segment, but I
can go on for days, days and days.
Speaker 2 (01:00):
But here's the thing.
Speaker 1 (01:01):
You see, whether you work with me or someone else,
there are five critical steps that you must take in
order to implement business and financial strategies that your competition
isn't doing. And the first step is clarity. So what
I mean by that is, before you can start to
do tactical things, you have to strategically understand why am
(01:24):
I doing this, where am I headed? And what does
success look like for me? But not in your business,
in your life. Dean I've seen this mistake happen over
and over and over again, and it might be happening
to some of your listeners right now, where they're so
excited to make their impact in the world that they
jump out there and they create this business and that
(01:44):
all of a sudden they're fitting their life around this
business thing they created. But the way it should work
is that you first create the life you want and
then you let the business, which is the asset, serve
you allowing you to get to that life.
Speaker 3 (02:01):
Does that make sense, Oh, that makes a lot of sense.
Speaker 1 (02:06):
Well, that's yeah, that's clarity. So once you have clarity,
the second step is a step by step roadmap. For example,
and let me just give you an example of one
strategy that I'll give you the roadmap too. So the
step by step roadmap to a risk reversal is, first,
you need to identify who the customer is. Second, we
(02:26):
have to identify the problem the customer has. Third, we
have to come up with a solution to that problem,
our unique solution. Fourth, we have to test the problem
and solution to make sure we get it right. And
then fifth we have to create a risk reversal to
make our offer compelling, but you know, you have to
also understand what a risk reversal is and what it is,
and the essence of a risk reversal is to eliminate
(02:49):
or reduce the customer's perceived risk, making it easier for
them to say yes, zeer. So that's step two. And
by the way, that's for any strategy that you're gonna implement.
You need a step by step roadmap. So number one
is yeah, Number one is clarity, So you first need clarity.
Second is the step by step roadmap. And the third
(03:10):
thing is you have to upgrade your skills. You know,
some people might be wondering things like, you know, can
I really implement business and financial strategies that my competition
isn't doing well? You know, before I implemented things like
the ski guarantee, because sometimes what happens is is you're
already doing something. For example, before I implement implemented my
(03:33):
ski guarantee, where it was ski the ski three times,
you don't like it, bring it back for a brand
new pair, and keep bringing it back until you get
it right. That helped me grow my business from two
and a half million to eight million in five years.
Before I implemented that ski guarantee. If we sold a
pair of skis to the to a customer and they
came back into the store saying that these skis weren't
(03:55):
right for them, guess what we did. We gave them
a new pair of skis, no question to ask. All
I did was put the was put the ski guarantee
into my offer to make my offer more compelling.
Speaker 2 (04:09):
I'm gonna do it anyway. So that's part of a
skills upgrade.
Speaker 1 (04:14):
It's, you know, some of these things that you know
because people wonder if they can do it, they can
implement strategies or not. Sometimes it's just a review of
what you've been doing and right. You know, we do
that because I said to myself, you know, we do
this anyway. My employees were going crazy when I talked
about this, because they had visions a thousands of pair
(04:34):
of skis coming back and the customer putting one over
on us and all that.
Speaker 2 (04:40):
But we were doing it anyway. We just advertise it.
Speaker 1 (04:44):
We figured we now put it in our offer to
make our offer more compelling, because we're gonna do it anyway, and.
Speaker 2 (04:50):
As long as we trust that the customer just wanted
a great.
Speaker 1 (04:53):
Ski experience and didn't want to put one over on
the retailer, which was ninety nine point nine nine percent
of them. That's that we did it, and that and
that's part of a skills upgrade.
Speaker 3 (05:05):
I love that too. Like, So, first of all, going
back to the clarity, I don't think you can accomplish
anything without clarity. I'm also a big believer that your office,
your work environment, whatever it is, has to have now
clutter because clutter creates non clarity. So that's all part
(05:27):
of it too. And yes, how do you know how
to get somewhere if you don't have the roadmap? You know,
you have to like you can't just figure it out,
how thin air? You need the roadmap. And then something
as simple as you just talked about. I mean when
people you say an upgrade or you know, skills upgrade, Ye,
(05:48):
a skills upgrade. You know, basically people are thinking, oh,
am I going to have to take a class? Am
I going to have to do this? You know, something
as simple as offering something that you already are offering,
but making it look like a bonus. That's brilliant.
Speaker 1 (06:08):
Yeah, And that's that's and that's really that's just part
of a skills upgrade, you know, just to understand what
you're doing now and how you can incorporate into an
offer that makes it compelling. I mean, well, because just
about every business owner I work with Dean and every
business owner that I actually know, kids deeply about the
(06:28):
customer experience. They actually care deeply about it, sure, and
so then so they're doing a lot of things right
now that are enhancing the customer experience, but they're not
incorporating it in their offer.
Speaker 2 (06:40):
And that's part of the skills upgrade.
Speaker 3 (06:42):
There you go.
Speaker 1 (06:44):
That's so it's clarity. Step one, step by step road map.
Step two, upgrade your skills. Step three, step four is
mastering your psychology. You know, what it took to start
your business and what it takes to grow your business
requires a completely different mindset. You know, businesses that go
from zero to two fifty need a completely different mindset
(07:07):
to go from two fifty to two million, and then
another complete mindset shift to go from a million to
two million, or a million to three million, and so on.
And the business can't grow unless your mindset grows. I
like going back to my ski guarantee where I said
the employee's mindset was thousands of pair of skis are
(07:29):
gonna come back and we're gonna lose a ton of money.
But that didn't happen. You need to have the right
mindset to see things the right way. And that's why
mindset is really important, because there's a number of ways
that you can that your mindset can play games with you,
(07:49):
especially in the selling process, where you absolutely have to
believe and we're going to talk about this in the
future show. You absolutely have to believe in your product
or service and that it's the best option for the customer.
And that's a mindset shift because all we're thinking about
is our competitors do the same thing, and the customer
(08:11):
is really not going to get any value unless we
drop our drawers and drop our price.
Speaker 2 (08:17):
So but that's for a future show.
Speaker 3 (08:19):
I think mindset is key, totally.
Speaker 1 (08:22):
Yeah, absolutely, because you need to shift. You cannot have
them between zero and two hundred and fifty and that's
an arbitrary number that I'm throwing out, but between zero
and two hundred and fifty thousand dollars, you must have
a different mindset if you're going to grow beyond that.
It's just it just has to happen, because if it doesn't,
you're going to be stuck with a two hundred and
fifty thousand dollars company.
Speaker 3 (08:43):
Well, and I'm a firm believer in think as if
you have to think as if you're in a certain group,
we'll call it to be in that group. You know,
it's kind of part of it. It's part of the
roadmap in my opinion.
Speaker 1 (09:00):
Because you're a mind reader. Because step five is optimize
your environment. So we business owners have saboteurs, I call
them organizational terrorists, whatever you want to call it. It's
normally family and friends. By the way, they're the ones
who are constantly negative and constantly questioning what you're doing,
(09:20):
and it puts a real damper on the business owner's
ability to think or to have the mindset that's needed
in order to grow the business. So you need to
optimize your environment by being surrounded by the right people
to counter the organizational terrorists.
Speaker 3 (09:40):
Yeah, you know what, I'm that point. Yeah, And family
and friends, you think are going to be your biggest supporters,
and they're usually not.
Speaker 1 (09:49):
Right, that's right, And that's why optimizing your environment in
terms of being with people who are who are supporting
you is critical because it's so difficult to grow a business.
It's not all these concepts that we're talking about aren't easy.
They're not easy to do. And when you have people
(10:16):
who are constantly negative and questioning what you're doing, it
makes it much more difficult to establish the mindset that's
needed to go from two fifty to seven fifty, or
two fifty to one million, or a million to two million.
And so that's why step five is so important. So
once again, whether you work with me or someone else,
you have to do this critical five. Step one is clarity,
(10:39):
clarity and know where you're headed. Step two a step
by step roadmap, Step three a skills upgrade, Step four
master psychology, and step five optimize your environment.
Speaker 3 (10:53):
Those are brilliant steps because they're absolutely true and you're
absolutely correct. That's you know, necessary, it's not even a desire,
it's necessary in order for success. And you know, even
to add on that last part about you know, friends, family,
what have you. Listen, you need to surround yourself with
(11:16):
people that are are at the level you want to
be at, not the level you're at. And a lot
of times when that happens, okay, people are gonna say
negative things to you. That's why, you know, you see
a lot of successful people in the world, and everybody's
got something negative to say about them.
Speaker 2 (11:38):
You know.
Speaker 3 (11:38):
You take somebody like Jeff Bezos. Forget personality because that
doesn't play in the role. You know, it's a matter
of demand. Started Amazon in a garage. You gotta give
credit where credits due. And that's the roadmap I want
to follow, not the roadmap that keeps you in the garage.
Speaker 2 (12:02):
Right, that's right, that's exactly that's exactly right. And so yeah,
so and and that's what we try to do.
Speaker 1 (12:08):
We try to put you in a supportive environment because
you have the organizational terrorists that are constantly beating you down,
and that that weighs on you over time. So you
need that supportive environment that will serve you and and
counter all that negativity. Uh. And so I think that,
like I said, and like you said, I think these
(12:30):
are five critical steps, with that fifth one being certainly
very important as well.
Speaker 3 (12:36):
Absolutely, And how do people reach out to you for
more information, for more knowledge, for you know, more coaching
in this matter or any other business matter, or just
to get your book?
Speaker 2 (12:51):
Okay, Well it's easy.
Speaker 1 (12:53):
You go to NeXTSTEP CFO dot net and if you
if you go there, you can download our book for free.
And then and go to NEXTSTEPCFO dot net, forward slash Contact,
and I'd love to interview any business owner for the
next edition of my book. And the way it works
is really simple. It's sixty minutes on zoom. I present
(13:14):
strategies from my book and then I ask your opinion
as to the impact that would strategy, but that strategy
would have if a business owner were to implement it
in your industry, and then I document it for the book.
There's nothing to buy it, but I promise you this,
you'll learn business and financial strategies that your competition isn't doing.
(13:35):
And if you go to that contact page of our
website NEXTTEPCFO dot net, Forward slash Contact, fill out the
contact form, put book interview in the message section and
I'll send you a calendar link to schedule the interview.
Speaker 2 (13:50):
Nice.
Speaker 3 (13:51):
Are there any other final words for today that you
want to leave the listeners with.
Speaker 1 (13:56):
I think that's it, except my normal thing, don't keep
doing doing what your competition is doing.
Speaker 3 (14:05):
Well, thank you, Michael. You've been amazing as usual, and
we'll see you again next week. Thank you David, thanks
for being on the Adventures of pipe Man. Thank you
for listening to the Adventures of Pipemin.
Speaker 1 (14:20):
I'm w for CUI Radio.
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