August 4, 2025 • 17 mins
Season 19, Episode 64 of The Adventures of Pipeman. Tune in at 1PM ET 8/4/25 to W4CY Radio at w4cy.com. It's Motivational Monday and Today is our Special Positively Pipeman Segment of Powerful Business Strategies with Michael Barbarita at NextStepCFO.
Subscribe to The Adventures of Pipeman at https://www.spreaker.com/podcast/the-adventures-of-pipeman--941822/support
Dean K. Piper, CST and Michael Barbarita of Next Step CFO discuss the need for Differentiation – I was at a networking group and 2 or 3 business owners were complaining because customers were going to the vendor with the lowest price.
Positively Pipeman is a Motivational, Business, Marketing, Empowerment & Inspirational segment of The Adventures of Pipeman Radio Show (#pipemanradio).
Positively Pipeman features international authors, speakers, trainers, & coaches here to help you in business & personal life with motivation, empowerment, inspiration, self-help, relationships, goal setting, belief, mindset, marketing, sales, and a journey to success, freedom, and happiness!
Positively Pipeman Podcasts are heard on Pipeman Radio, Talk 4 Media, Talk 4 Podcasting, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcast, Google Podcasts and over 100 other podcast outlets where you listen to Podcasts.
The following are the different podcasts to check out and subscribe to:
• The Adventures of Pipeman
• Pipeman Radio
• Pipeman in the Pit
• Positively Pipeman
Follow @pipemanradio on all social media outlets
Visit Pipeman Radio on the Web at linktr.ee/pipemanradio, Download The Pipeman Radio APP.
Phone/Text Contact – 561-506-4031
Email Contact – dean@talk4media.com
The Adventures of Pipeman is broadcast live Mondays, Tuesdays, Wednesdays at 1PM ET and Music & Positive Interviews daily at 8AM ET on W4CY Radio and replays on K4HD Radio – Hollywood Talk Radio part of Talk 4 Radio on the Talk 4 Media Network. The Adventures of Pipeman TV Show is viewed on Talk 4 TV.
The Adventures of Pipeman Podcast is also available on www.theadventuresofpipeman.com and www.pipemanradio.com, Talk 4 Media, Talk 4 Podcasting, iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
Subscribe to The Adventures of Pipeman at https://www.spreaker.com/podcast/the-adventures-of-pipeman--941822/support
Dean K. Piper, CST and Michael Barbarita of Next Step CFO discuss the need for Differentiation – I was at a networking group and 2 or 3 business owners were complaining because customers were going to the vendor with the lowest price.
Positively Pipeman is a Motivational, Business, Marketing, Empowerment & Inspirational segment of The Adventures of Pipeman Radio Show (#pipemanradio).
Positively Pipeman features international authors, speakers, trainers, & coaches here to help you in business & personal life with motivation, empowerment, inspiration, self-help, relationships, goal setting, belief, mindset, marketing, sales, and a journey to success, freedom, and happiness!
Positively Pipeman Podcasts are heard on Pipeman Radio, Talk 4 Media, Talk 4 Podcasting, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcast, Google Podcasts and over 100 other podcast outlets where you listen to Podcasts.
The following are the different podcasts to check out and subscribe to:
• The Adventures of Pipeman
• Pipeman Radio
• Pipeman in the Pit
• Positively Pipeman
Follow @pipemanradio on all social media outlets
Visit Pipeman Radio on the Web at linktr.ee/pipemanradio, Download The Pipeman Radio APP.
Phone/Text Contact – 561-506-4031
Email Contact – dean@talk4media.com
The Adventures of Pipeman is broadcast live Mondays, Tuesdays, Wednesdays at 1PM ET and Music & Positive Interviews daily at 8AM ET on W4CY Radio and replays on K4HD Radio – Hollywood Talk Radio part of Talk 4 Radio on the Talk 4 Media Network. The Adventures of Pipeman TV Show is viewed on Talk 4 TV.
The Adventures of Pipeman Podcast is also available on www.theadventuresofpipeman.com and www.pipemanradio.com, Talk 4 Media, Talk 4 Podcasting, iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hi, you have done to censure fore wow for you
your This is the pipe Man here on the Adventures
pipe Man W four c Y Radio in our Positively
(00:25):
pipe Man segment where we have our very special expert
guests that comes on with us every week. And man,
as you know if you listen to my show, I
don't pick people to come on every week unless they're
really good at what they're talking about. And this man
is the man you want to talk to about business.
(00:46):
And we got an exciting show today because we're going
to talk about market dominance. But I'm gonna let him
talk more about it. So let's welcome to the show.
Michael Barbaria. How are you?
Speaker 2 (00:58):
Thank you, thank you, pleasure to be here, get.
Speaker 1 (01:01):
A pleasure to have you. And you know, I traveled
like nine hours on plane, two hours on train, half
an hour on uber so we could do this segment.
And then I got ton twisted saying your name, so
I must have met needed I needed some more rest,
I guess.
Speaker 2 (01:21):
So although a lot of people have problems pronouncing.
Speaker 1 (01:26):
My name, I know and you know I know how
to pronounce it. Like I was like doubting my I
was doubting myself for a second is what happened.
Speaker 2 (01:36):
That's all right, all right, so tell.
Speaker 1 (01:39):
Us about you know, market dominance, but most importantly, you know,
how do you position yourself for that? And this is
really big with me because it kind of touches a
nerm how you need to be different, because it seems
in twenty twenty five, with everybody like being in you know,
(02:01):
an entrepreneur out there, they're all just copy cutting everybody.
And you know, when you do that, it's kind of like, well,
there's no way I'm gonna I'm just gonna pick the
person that's going to be the least amount of money
if I think they're all giving me the same thing.
Speaker 2 (02:17):
That's exactly what happens. And it's funny because, you know,
I just joined a new networking group and I didn't
want to sound like I know it all or anything.
I was just like listening and everybody I was speaking to.
I went from one business owner to another, and every
business owner I was speaking to was complaining about the
fact that they have to lower their prices to get
(02:39):
jobs or get contracts or whatever, whatever industry, whatever business
they were in. And you know the reason is is
because because they do exactly they communicate exactly what their
competition is communicating the same stuff. And there's there's no
(03:00):
other criteria that a prospect can use other than price
to determine whether or not they should go with ABC
or D. And so what we help we guide business
owners through the implementation of what's called a position of
(03:21):
market dominance. And this is really the true separator. This
is what separates you your business from everybody else. And
what we found in our research when we do research
for our book, is that you have to enter the conversation.
(03:41):
And by the way, we went had to go all
the way back to nineteen thirty one to actually, yeah,
actually discover what really resonated with us, and what resonated
with us was back in nineteen thirty one. And I
forgot the guy's name, but he said that the key
to successful marketing is entering the conversation that's taking place
(04:05):
in the mind of your prospect. Okay, I mean, that's
really sounds good, but you know, how do you do that?
And but he went on to say that the way
to do that is that every conversation that's taking place
in the mind of the prospect is based on two
emotional issues. Number one, the problem they have they don't want,
(04:26):
and to the solution they're looking for that they can't find.
And it's those two emotional issues that establishes the position
of market dominance because if you remember from our conversion formula,
there are two there are four components, and the first
two happen to be the problem the customer has doesn't want,
(04:46):
and the second one is the solution they want they
can't find. So that was the captivate the problem and
the fascinate which is the solution. And so how do
you the But the question is how do you go
about establishing that differentiation. Well, one of the first things
that you do is you go out and you look
(05:08):
at all of the reviews that your competition has and
that you have, both good and bad, and see what
the customer is saying that is so great or so
rotten about that particular business.
Speaker 1 (05:28):
That's I love that advice. And the reason I love
that is it's, you know, it's resonating with me. First
of all, I want to say, yeah, you know, yes exactly,
like let's not huh, I'm saying, let's boost our you know,
creativity problem solving instead of lowering our price. And yes,
(05:49):
you need let's create uniqueness. But in what you were
saying right there, it's very interesting because as you know,
I travel a lot, and so in traveling I can
sometimes drive myself crazy when I'm picking a hotel and
Airbnb or something like that, and I'll read all the reviews,
(06:11):
but I won't read them all. I generally don't read
the good reviews first. I read the bad reviews first,
and I look for key words, and if there's key
things that are a pattern, I'm out. I don't even
need to read the good reviews yet. And then on
the good side, I also look for certain patterns and
(06:31):
people saying the same type of things. So it goes
right along with what you're saying, like somebody may look
for like me with these different companies that are going
to look what's the same and what's unique. And usually
the place that I pick has the most thorough, specific,
(06:52):
unique reviews. And the only reason they get those type
of reviews is because they are unique, you know, because otherwise,
if you're saying as everybody else, it's just like, Okay,
it was great and that's it, and you don't expand
on it.
Speaker 2 (07:06):
Right. So what I find it's interesting to go a
step further with it. It's a little nugget coming here,
and that is you take those reviews, you copy and
pastement or word document, and then you give it to
Claude or chat GPT and you say, Claude and chat GPT.
I want you to read all these reviews and identify
(07:27):
the biggest issues that that clients either rave about or
complain about, and list them all. And what you'll find
that's fascinating is that most of them are issues that
they have with the industry. So for example, and they
in the trades, it's all about do you come on time?
(07:50):
Do the answer the phone?
Speaker 1 (07:52):
Do you do you?
Speaker 2 (07:54):
Do you leave a mess when you're done? Do you
even show up for a job when you set you're
gonna show up? Do you do you start a job?
Tell tell me at the beginning you're gonna finish it
in three days and it takes you three weeks? Right,
all of those issues, no one is really in all likelihood,
(08:16):
most people are not addressing in a direct manner problem
solution and so and and some of those some of
those solutions require things like a risk reversal with a
seller and the transaction takes the risk. In other words,
we will show up on time and we will cling
to your satisfaction, or you can take five hundred bucks
(08:38):
off the bill, something to that effect. So that's the
solution they're going to obviously, you know, the customers says,
the problem is they're gonna you know, no one shows
up on time and they leave a mess. The solution
is this company promises to do that and I can
take five hundred bucks off if they don't. That's probably
a commitment that they're gonna solve that problem for me.
Speaker 1 (09:01):
I and I love that because you see that in
a lot of industries, like the thirty day money back
guarantee thing, and if you talk to these companies, they
rarely ever have to give money back.
Speaker 2 (09:12):
Right. Well, when I was in the ski business, uh Dean,
I had a guarantee where you ski the ski three
no one and no one did this because because skeet
appreciates dramatically, but skeeth and skip three times, you don't
like it, bring it back for a brand new pair.
Right We sold eight thousand pair of skis. Eight came back.
Speaker 1 (09:31):
Yeah, exactly.
Speaker 2 (09:34):
The customer just wants a great experience. It's all what
it's all I asking for.
Speaker 3 (09:38):
And then instill's confidence too, in sto's confidence because listen,
if I tell you I'm giving you a thirty day
money back guarantee, that means I'm confident that I'm going
to do exactly what I say I'm going to do,
because no business is looking to give back money.
Speaker 2 (09:53):
That's right, that's right, It's absolutely right, and that makes
an offer compelling, by the way, totally one of the
components of a compelling offer. So so so I do
we do use AI as a tool to help business owners.
We're guiding helping them, guide that through the implementation of
(10:16):
creating positions of market dominance. And you know, that was
just one quick example. The second thing that's really important
that business owners hate to do but it's but it's
really really important is developing a customer avatar and it's
identified and all you have to do is think about
(10:36):
one customer. I don't care how many products you have.
You think about one customer and how they're buying one
particular product, and you go through in great detail. And
we have templates to identify the level of detail that
we would like when you analyze a particular customer for
creating an avatar, because when you give that avatar to AI,
(10:59):
they can really create and you'll be shot at the
problems that you come up with that customers have. Where
you're working on the avatar and your ideal customer and
you're trying to attract your ideal customer, all the ideas
start to come out, and then when that goes into AI,
(11:22):
it's very simple for them to create a position of
market dominance. Now AI has to understand what a position
of market dominance is. And so what we do with
clients is we also give Claude or a chat GPT
a copy of our book so that they understand all
the strategies that the compelling off for what a position
(11:43):
of market dominance is, what the conversion formula is, and
they can come up with the output. It works famously.
Speaker 1 (11:53):
Well. That's what AI is greatful anyway, like eliminating your work.
And I believe then when I for stuff, I don't
have to read everything anymore because AI just basically summarizes
it for me.
Speaker 2 (12:06):
That's exactly right, and it's you know, what I was
finding with Strategic Implementation was that business owners didn't want
to do the work, and AI cuts that work. I mean,
the most time any business owner has to spend, which
is strategic implementation with us is creating the avatar. That's it,
(12:27):
and we have obviously a step by safe framework to
creating it. But that's the most time that they have
to spend. Once they got that, the whole everything else
takes care of itself.
Speaker 1 (12:37):
So to explain people real quick, though, what does the
avatar do? Because you know so many people they think
of an avatar it's just some funny looking character of yourself.
Speaker 2 (12:46):
Well, a lot of people think of an avatar as
a group of people. It's not. It's one person. So
you know, like an they like people think of an
avatar as twenty five you know, people twenty five to
to forty five. It's not that you think of one
person or couple. A couple is acceptable as well. And
(13:07):
you name them and you tell us how many kids
they have, and you tell us where they go on vacation,
You tell them who their influencers are, You tell us
who you know what they're looking for in whatever service
or product or service that you provide. And it's all
a framework that we have these questions that they that
they answer about their ideal customer. And many times, many
(13:31):
times business owners will get confused because they like thinking
about groups. They want to they want to attract the multitudes.
But it's amazing if you think about one person, how
that identifies with a lot of people.
Speaker 1 (13:46):
Yeah, totally you Apple.
Speaker 2 (13:49):
Apple owns eighty percent of a ten percent market So
their habatar attracted eighty percent of a of a ten
of a ten market size and that's that's it. And
by doing that they were able to obviously dominate.
Speaker 1 (14:10):
And what's brilliant about all this is, you know, I
do sale I do sales training for people, and one
of the things I always say is the great salespeople
do not sell people's stuff. They convince them to buy
something they already wanted to buy. Like, you can't talk
somebody into buying something they're not gonna buy. So they're
(14:33):
gonna buy it, is it from you or your competition?
So to me, what you're talking about in the avatar
just makes that that job so much easier because you
know exactly what they want to buy, why they want
to buy it, and now all you have to do
is provide that to them.
Speaker 2 (14:50):
That's it. You're right, and we use AI to assist
because sometimes it feels, it sounds overwhelming to a business owner.
But AI cuts the time, It diffuses the amount of
time by a significant.
Speaker 1 (15:06):
Amount, and it does all the work you really don't want.
Speaker 2 (15:09):
To do, all the work that you hate doing, you
know exactly, all the all the drip campaign emails, all
that stuff that you can't even conceive of.
Speaker 1 (15:19):
Absolutely, So any other final words on this subject here
that you want to share, and also if you could
share all your contact information and these things so they
can reach out to you and get more of this
great content.
Speaker 2 (15:33):
So what am I going to do for three lucky listeners?
And I only have the bandwidth for three. But what
I am going to do for three lucky listeners is
I'm going to show them how they can increase their
revenue by one hundred thousand dollars or more without spending
any additional money on marketing or advertising. And that's only three.
I only have the bandwidth for three listeners. And they
(15:56):
can go to my website. NeXTSTEP CFO dot net forward
slash contact, fill out the contact form and in the
message section of the contact form right one hundred K
one hundred K, and I'll be happy to show them that.
But it's only the first three because I just don't
have the bandwidth to do anymore.
Speaker 1 (16:16):
Sure, And that's a smart move too for people anyway,
because people a lot of times they take on more
than they can chew, and then everybody's gaining terrible service.
A posts and knowing what you can handle and everybody
gets stellar service.
Speaker 2 (16:29):
That's exactly right.
Speaker 1 (16:31):
Well, once again, a pleasure to have you on, as
you have brilliant ideas that can help people in their
business and the time that I think they need it
most and I highly recommend they reach out to you
and see what they can do to work with you
to help their business grow.
Speaker 2 (16:49):
Thank you, Dane, I appreciate it.
Speaker 1 (16:50):
Thanks for the time, Thank you for being on the
Adventures of pipe Man.
Speaker 2 (16:54):
Love It.
Speaker 1 (16:54):
Thank you. Thank you for listening to the Adventures of
on W four c u I Radio.
Speaker 3 (17:11):
Mm hmm.
Hi, you have done to censure fore wow for you
your This is the pipe Man here on the Adventures
pipe Man W four c Y Radio in our Positively
(00:25):
pipe Man segment where we have our very special expert
guests that comes on with us every week. And man,
as you know if you listen to my show, I
don't pick people to come on every week unless they're
really good at what they're talking about. And this man
is the man you want to talk to about business.
(00:46):
And we got an exciting show today because we're going
to talk about market dominance. But I'm gonna let him
talk more about it. So let's welcome to the show.
Michael Barbaria. How are you?
Speaker 2 (00:58):
Thank you, thank you, pleasure to be here, get.
Speaker 1 (01:01):
A pleasure to have you. And you know, I traveled
like nine hours on plane, two hours on train, half
an hour on uber so we could do this segment.
And then I got ton twisted saying your name, so
I must have met needed I needed some more rest,
I guess.
Speaker 2 (01:21):
So although a lot of people have problems pronouncing.
Speaker 1 (01:26):
My name, I know and you know I know how
to pronounce it. Like I was like doubting my I
was doubting myself for a second is what happened.
Speaker 2 (01:36):
That's all right, all right, so tell.
Speaker 1 (01:39):
Us about you know, market dominance, but most importantly, you know,
how do you position yourself for that? And this is
really big with me because it kind of touches a
nerm how you need to be different, because it seems
in twenty twenty five, with everybody like being in you know,
(02:01):
an entrepreneur out there, they're all just copy cutting everybody.
And you know, when you do that, it's kind of like, well,
there's no way I'm gonna I'm just gonna pick the
person that's going to be the least amount of money
if I think they're all giving me the same thing.
Speaker 2 (02:17):
That's exactly what happens. And it's funny because, you know,
I just joined a new networking group and I didn't
want to sound like I know it all or anything.
I was just like listening and everybody I was speaking to.
I went from one business owner to another, and every
business owner I was speaking to was complaining about the
fact that they have to lower their prices to get
(02:39):
jobs or get contracts or whatever, whatever industry, whatever business
they were in. And you know the reason is is
because because they do exactly they communicate exactly what their
competition is communicating the same stuff. And there's there's no
(03:00):
other criteria that a prospect can use other than price
to determine whether or not they should go with ABC
or D. And so what we help we guide business
owners through the implementation of what's called a position of
(03:21):
market dominance. And this is really the true separator. This
is what separates you your business from everybody else. And
what we found in our research when we do research
for our book, is that you have to enter the conversation.
(03:41):
And by the way, we went had to go all
the way back to nineteen thirty one to actually, yeah,
actually discover what really resonated with us, and what resonated
with us was back in nineteen thirty one. And I
forgot the guy's name, but he said that the key
to successful marketing is entering the conversation that's taking place
(04:05):
in the mind of your prospect. Okay, I mean, that's
really sounds good, but you know, how do you do that?
And but he went on to say that the way
to do that is that every conversation that's taking place
in the mind of the prospect is based on two
emotional issues. Number one, the problem they have they don't want,
(04:26):
and to the solution they're looking for that they can't find.
And it's those two emotional issues that establishes the position
of market dominance because if you remember from our conversion formula,
there are two there are four components, and the first
two happen to be the problem the customer has doesn't want,
(04:46):
and the second one is the solution they want they
can't find. So that was the captivate the problem and
the fascinate which is the solution. And so how do
you the But the question is how do you go
about establishing that differentiation. Well, one of the first things
that you do is you go out and you look
(05:08):
at all of the reviews that your competition has and
that you have, both good and bad, and see what
the customer is saying that is so great or so
rotten about that particular business.
Speaker 1 (05:28):
That's I love that advice. And the reason I love
that is it's, you know, it's resonating with me. First
of all, I want to say, yeah, you know, yes exactly,
like let's not huh, I'm saying, let's boost our you know,
creativity problem solving instead of lowering our price. And yes,
(05:49):
you need let's create uniqueness. But in what you were
saying right there, it's very interesting because as you know,
I travel a lot, and so in traveling I can
sometimes drive myself crazy when I'm picking a hotel and
Airbnb or something like that, and I'll read all the reviews,
(06:11):
but I won't read them all. I generally don't read
the good reviews first. I read the bad reviews first,
and I look for key words, and if there's key
things that are a pattern, I'm out. I don't even
need to read the good reviews yet. And then on
the good side, I also look for certain patterns and
(06:31):
people saying the same type of things. So it goes
right along with what you're saying, like somebody may look
for like me with these different companies that are going
to look what's the same and what's unique. And usually
the place that I pick has the most thorough, specific,
(06:52):
unique reviews. And the only reason they get those type
of reviews is because they are unique, you know, because otherwise,
if you're saying as everybody else, it's just like, Okay,
it was great and that's it, and you don't expand
on it.
Speaker 2 (07:06):
Right. So what I find it's interesting to go a
step further with it. It's a little nugget coming here,
and that is you take those reviews, you copy and
pastement or word document, and then you give it to
Claude or chat GPT and you say, Claude and chat GPT.
I want you to read all these reviews and identify
(07:27):
the biggest issues that that clients either rave about or
complain about, and list them all. And what you'll find
that's fascinating is that most of them are issues that
they have with the industry. So for example, and they
in the trades, it's all about do you come on time?
(07:50):
Do the answer the phone?
Speaker 1 (07:52):
Do you do you?
Speaker 2 (07:54):
Do you leave a mess when you're done? Do you
even show up for a job when you set you're
gonna show up? Do you do you start a job?
Tell tell me at the beginning you're gonna finish it
in three days and it takes you three weeks? Right,
all of those issues, no one is really in all likelihood,
(08:16):
most people are not addressing in a direct manner problem
solution and so and and some of those some of
those solutions require things like a risk reversal with a
seller and the transaction takes the risk. In other words,
we will show up on time and we will cling
to your satisfaction, or you can take five hundred bucks
(08:38):
off the bill, something to that effect. So that's the
solution they're going to obviously, you know, the customers says,
the problem is they're gonna you know, no one shows
up on time and they leave a mess. The solution
is this company promises to do that and I can
take five hundred bucks off if they don't. That's probably
a commitment that they're gonna solve that problem for me.
Speaker 1 (09:01):
I and I love that because you see that in
a lot of industries, like the thirty day money back
guarantee thing, and if you talk to these companies, they
rarely ever have to give money back.
Speaker 2 (09:12):
Right. Well, when I was in the ski business, uh Dean,
I had a guarantee where you ski the ski three
no one and no one did this because because skeet
appreciates dramatically, but skeeth and skip three times, you don't
like it, bring it back for a brand new pair.
Right We sold eight thousand pair of skis. Eight came back.
Speaker 1 (09:31):
Yeah, exactly.
Speaker 2 (09:34):
The customer just wants a great experience. It's all what
it's all I asking for.
Speaker 3 (09:38):
And then instill's confidence too, in sto's confidence because listen,
if I tell you I'm giving you a thirty day
money back guarantee, that means I'm confident that I'm going
to do exactly what I say I'm going to do,
because no business is looking to give back money.
Speaker 2 (09:53):
That's right, that's right, It's absolutely right, and that makes
an offer compelling, by the way, totally one of the
components of a compelling offer. So so so I do
we do use AI as a tool to help business owners.
We're guiding helping them, guide that through the implementation of
(10:16):
creating positions of market dominance. And you know, that was
just one quick example. The second thing that's really important
that business owners hate to do but it's but it's
really really important is developing a customer avatar and it's
identified and all you have to do is think about
(10:36):
one customer. I don't care how many products you have.
You think about one customer and how they're buying one
particular product, and you go through in great detail. And
we have templates to identify the level of detail that
we would like when you analyze a particular customer for
creating an avatar, because when you give that avatar to AI,
(10:59):
they can really create and you'll be shot at the
problems that you come up with that customers have. Where
you're working on the avatar and your ideal customer and
you're trying to attract your ideal customer, all the ideas
start to come out, and then when that goes into AI,
(11:22):
it's very simple for them to create a position of
market dominance. Now AI has to understand what a position
of market dominance is. And so what we do with
clients is we also give Claude or a chat GPT
a copy of our book so that they understand all
the strategies that the compelling off for what a position
(11:43):
of market dominance is, what the conversion formula is, and
they can come up with the output. It works famously.
Speaker 1 (11:53):
Well. That's what AI is greatful anyway, like eliminating your work.
And I believe then when I for stuff, I don't
have to read everything anymore because AI just basically summarizes
it for me.
Speaker 2 (12:06):
That's exactly right, and it's you know, what I was
finding with Strategic Implementation was that business owners didn't want
to do the work, and AI cuts that work. I mean,
the most time any business owner has to spend, which
is strategic implementation with us is creating the avatar. That's it,
(12:27):
and we have obviously a step by safe framework to
creating it. But that's the most time that they have
to spend. Once they got that, the whole everything else
takes care of itself.
Speaker 1 (12:37):
So to explain people real quick, though, what does the
avatar do? Because you know so many people they think
of an avatar it's just some funny looking character of yourself.
Speaker 2 (12:46):
Well, a lot of people think of an avatar as
a group of people. It's not. It's one person. So
you know, like an they like people think of an
avatar as twenty five you know, people twenty five to
to forty five. It's not that you think of one
person or couple. A couple is acceptable as well. And
(13:07):
you name them and you tell us how many kids
they have, and you tell us where they go on vacation,
You tell them who their influencers are, You tell us
who you know what they're looking for in whatever service
or product or service that you provide. And it's all
a framework that we have these questions that they that
they answer about their ideal customer. And many times, many
(13:31):
times business owners will get confused because they like thinking
about groups. They want to they want to attract the multitudes.
But it's amazing if you think about one person, how
that identifies with a lot of people.
Speaker 1 (13:46):
Yeah, totally you Apple.
Speaker 2 (13:49):
Apple owns eighty percent of a ten percent market So
their habatar attracted eighty percent of a of a ten
of a ten market size and that's that's it. And
by doing that they were able to obviously dominate.
Speaker 1 (14:10):
And what's brilliant about all this is, you know, I
do sale I do sales training for people, and one
of the things I always say is the great salespeople
do not sell people's stuff. They convince them to buy
something they already wanted to buy. Like, you can't talk
somebody into buying something they're not gonna buy. So they're
(14:33):
gonna buy it, is it from you or your competition?
So to me, what you're talking about in the avatar
just makes that that job so much easier because you
know exactly what they want to buy, why they want
to buy it, and now all you have to do
is provide that to them.
Speaker 2 (14:50):
That's it. You're right, and we use AI to assist
because sometimes it feels, it sounds overwhelming to a business owner.
But AI cuts the time, It diffuses the amount of
time by a significant.
Speaker 1 (15:06):
Amount, and it does all the work you really don't want.
Speaker 2 (15:09):
To do, all the work that you hate doing, you
know exactly, all the all the drip campaign emails, all
that stuff that you can't even conceive of.
Speaker 1 (15:19):
Absolutely, So any other final words on this subject here
that you want to share, and also if you could
share all your contact information and these things so they
can reach out to you and get more of this
great content.
Speaker 2 (15:33):
So what am I going to do for three lucky listeners?
And I only have the bandwidth for three. But what
I am going to do for three lucky listeners is
I'm going to show them how they can increase their
revenue by one hundred thousand dollars or more without spending
any additional money on marketing or advertising. And that's only three.
I only have the bandwidth for three listeners. And they
(15:56):
can go to my website. NeXTSTEP CFO dot net forward
slash contact, fill out the contact form and in the
message section of the contact form right one hundred K
one hundred K, and I'll be happy to show them that.
But it's only the first three because I just don't
have the bandwidth to do anymore.
Speaker 1 (16:16):
Sure, And that's a smart move too for people anyway,
because people a lot of times they take on more
than they can chew, and then everybody's gaining terrible service.
A posts and knowing what you can handle and everybody
gets stellar service.
Speaker 2 (16:29):
That's exactly right.
Speaker 1 (16:31):
Well, once again, a pleasure to have you on, as
you have brilliant ideas that can help people in their
business and the time that I think they need it
most and I highly recommend they reach out to you
and see what they can do to work with you
to help their business grow.
Speaker 2 (16:49):
Thank you, Dane, I appreciate it.
Speaker 1 (16:50):
Thanks for the time, Thank you for being on the
Adventures of pipe Man.
Speaker 2 (16:54):
Love It.
Speaker 1 (16:54):
Thank you. Thank you for listening to the Adventures of
on W four c u I Radio.
Speaker 3 (17:11):
Mm hmm.
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