December 15, 2025 • 20 mins
It’s the Positively Pipeman weekly segment of The Adventures of Pipeman.
Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Live events and Webinars - In today's global markets, connecting with people all over the world has become easier than ever. Webinars and virtual events are an excellent way to connect with people without having to physically be there. It provides small business owners with multiple ways to scale and build connections with people from all around the world.
Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”
Positively Pipeman hosted by Dean K. Piper, CST features other international authors, speakers, trainers, advisors, coaches and other experts here to help you in business & personal life including Self-Help, Motivation, Business, Marketing, Empowerment, Spiritual, Inspiration, Health & Wellness, Relationships, Goal Setting, Belief Systems, Mindset, Sales, and so much more on your journey to Success, Freedom, and Happiness!
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The following are the different podcasts to Follow, Listen, Download, Subscribe:
•The Adventures of Pipeman
•Pipeman Radio
•Pipeman in the Pit – Music Interviews & Festivals
•Positively Pipeman – Empowerment, Inspiration, Motivation, Self-Help, Business, Spiritual & Health & Wellness.
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Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
Michael Barbarita of Next Step CFO and Powerful Business Strategies will discuss Live events and Webinars - In today's global markets, connecting with people all over the world has become easier than ever. Webinars and virtual events are an excellent way to connect with people without having to physically be there. It provides small business owners with multiple ways to scale and build connections with people from all around the world.
Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”
Positively Pipeman hosted by Dean K. Piper, CST features other international authors, speakers, trainers, advisors, coaches and other experts here to help you in business & personal life including Self-Help, Motivation, Business, Marketing, Empowerment, Spiritual, Inspiration, Health & Wellness, Relationships, Goal Setting, Belief Systems, Mindset, Sales, and so much more on your journey to Success, Freedom, and Happiness!
Would you like to be a sponsor of the show?
Would you like to have your business, products, services, merch, programs, books, music or any other professional or artistic endeavors promoted on the show?
Would you like interviewed as a professional or music guest on The Adventures of Pipeman, Positively Pipeman and/or Pipeman in the Pit?
Would you like to host your own Radio Show, Streaming TV Show, or Podcast?
PipemanRadio Podcasts are heard on Pipeman Radio, Talk 4 Media, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcasts, and over 100 other podcast outlets where you listen to Podcasts.
The following are the different podcasts to Follow, Listen, Download, Subscribe:
•The Adventures of Pipeman
•Pipeman Radio
•Pipeman in the Pit – Music Interviews & Festivals
•Positively Pipeman – Empowerment, Inspiration, Motivation, Self-Help, Business, Spiritual & Health & Wellness.
Click Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!
Follow @pipemanradio on all socials & Pipeman Radio Requests & Info at www.linktr.ee/pipemanradio
Stream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV.
Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Hi, you have done too sensu.
Speaker 3 (00:10):
Wow for you.
Speaker 1 (00:19):
It's the pipe Man here on the Adventures of Pipe
Man W four c Y Radio, the Positively Pipeman segment
with powerful business strategies from Michael Barbarita the c Would
I call you the CEO of Next Step CFO or
should we just stick to President? I like the ring
(00:40):
of how it said the CEO CEO of Next Step cring.
Speaker 2 (00:45):
There's no question about that.
Speaker 3 (00:49):
I'm doing great.
Speaker 1 (00:50):
And you know, coincidentally, we are doing a live event
right now, and today we're going to talk about live
events and webinars, so that's direct to do it.
Speaker 3 (01:01):
All right.
Speaker 2 (01:02):
So, in today's global markets, you know, connecting with people
all over the world has actually become easier than ever.
And you know, webinars and virtual events are an excellent
way to connect with people without having to physically be there.
It also provides you know, small business owners with multiple
ways to scale and build connections with people not just
(01:24):
in their local area but anywhere in the world actually.
And then live events, on the other hand, are one
of the best ways to bring people together and it's
a great way to leverage your time using what I
call a one to many strategy, and the webinar does
the same thing. It's one meeting that addresses many, hopefully prospects.
(01:47):
And as a business owner, you can create, really you
can create an amazing experience for your audience while leveraging
your time by making one presentation to however, many prospects
that you can find with customers, clients and attendance. And
we'll talk about a little later the challenge of getting
people to these events. But you know, with both live
(02:10):
events and webinars, they provide leverage and that if that's
that one to many kind of thing, and and there
are some key differences. Of course, a live event creates
more of a personal connection that's kind of hard to
replicate for in a virtual setting. And I think a
live event also allows the opportunity to build trust and
credibility faster and on a more personal level.
Speaker 3 (02:34):
But you know, on the.
Speaker 2 (02:35):
Downside, live events can be expensive. There's you know, the travel,
there's a combinations, there's venues that you have to set
up and so forth, and you have to get people's
fannings in the seats, uh, you know, which can be
a challenge. Uh. And you know, virtual events they're a
little simpler they're less expensive to host, they don't require
any travel or accommodations or even a venue other than
(02:57):
Zoom or something similar to Zoom. And you know, the
geographical limitations are totally eliminated, but still allow an opportunity
to connect with people all around the world. And you know,
the personal interaction that comes with a live event can't
be fully replicated in a virtual setting. However, I believe
(03:20):
what's happening in the in the webinar a world is
that people are starting to make them more interactive. Because
if you're just gotting on there and touting whatever it
is that you're you know, doing like a seminar where
you're talking all the time, it creates it creates some
(03:44):
boredom and on the part of the audience and your
dropout rate, which is something that you have to deal
with mostly with virtual events, not as much with live events,
but with virtual events, your dropout rate is accelerated because
you're not making the webinar interactive mm hmm. And and
there are a number of ways. One of the things
that I do to make webinars interactive is I have
(04:06):
what I call the virtual roundtable, and what a virtual
round executive roundtable and what an executive virtual roundtable is.
As I talk about the strategies in my book, I'll
present strategies that I have from my book, and then
I will let the audience give us their opinion on
whether or not the strategy would work in their industry.
(04:27):
And it allows for dialogue. I mean, after you know,
I present a strategy and then all of a sudden,
there's dialogue among everybody and people chime in. Even people
who sometimes are more fearful of talking are participating in
these uh And sometimes at the end they'll tell me
that they can't believe they participate it to the level
(04:50):
that they did. But you know, when you ask the
right questions and you present the right things, it can
create questions, even if so Boddy is and it happens
to me, you know, it has certainly happens to me
when I'll present a strategy and somebody says, see, I
don't think it'll work in my industry because of this
and that. But that's valuable input, not only for me,
(05:12):
but also for the rest of the audience. Sure, and
so the more interaction that you can make in a webinar,
the better you're your your attention rate the people who
stay on is a lot longer, and there's the bottom
factor is virtually eliminated.
Speaker 3 (05:30):
I'll give a perfect example of that.
Speaker 1 (05:33):
So I go and do these coverage for these podcasts
and broadcasting events, and when there's virtual ones, they have
literally like a it's kind of a chat room, kind
of also meeting room, kind of also you know, everything combined,
(05:55):
a networking room. They call them all these different names,
but basically allows people to do is not be bored
because they're interacting with other people through these chatrooms, networking rooms,
meeting rooms, and everybody's feeding back and forth and then
they're feeding their questions into the presenter, and the presenter.
Speaker 3 (06:20):
Can see all that stuff and interacts.
Speaker 1 (06:23):
And even on radio, Okay, I have always been a
big proponent personally on my own show that if people
chat during the show, you know, whether it be commenting
or we use even on the radio network when we
were just radio in the beginning, when there wasn't all this.
Speaker 3 (06:42):
Technology, we had a chat room.
Speaker 1 (06:45):
And basically it's interesting because people would just come because
they loved the chatroom, and that got them listening to
these radio shows because they loved the chatroom.
Speaker 3 (06:58):
Okay, but also so.
Speaker 1 (07:01):
It did it create where like they were part of it.
But also when I would read the chat room or
now if I see comments, I will talk directly to
those people, even though they're not talking back to me
because they're not in the show, they are because they're chatting.
And I've literally with the chat room, weigh with radio,
(07:22):
and now with commenting, you literally can have a whole
conversation on the air live by doing that, and then
people are engaged and even the listeners that are not
part of that are more engaged and less bored because
it's not just somebody talking to them.
Speaker 3 (07:39):
I love that.
Speaker 2 (07:40):
Yeah, No, I find that to be the same things.
I think that's what makes a webinar special when it
can be interactive, because it gets very monotone when just
one person is speaking and kind of you know, there
might be a lot of education value that that person
is offering. I mean, if you listen to Great Court cardone,
(08:02):
he'll do a whole fifty three minute podcast, uh you know,
and and and it just be him and but but
and you know, he doesn't have a chat room or anything,
so he's not taking there's no interaction at all, and
you know he's really good at it, so he's probably
he probably gets very high ratings and a successful at it.
Speaker 1 (08:23):
But I think it depends on the personality, for sure,
it really, it really does.
Speaker 2 (08:27):
But to the common man, you know, I think it
has to be more interactive then yeah, and then uh,
you know, making an offer at a live or virtual
event significantly increases your chances of closing a sale. By
the way, every time you do a live event, there
should be an offer of some sort.
Speaker 3 (08:47):
That's a real must black in the room.
Speaker 2 (08:50):
Yeah, it's right. A lot of people have live events,
webinars and so forth and don't even make an offer.
Speaker 1 (08:58):
I think, Well, let me let me give you a
personal example of that. When I left the financial business
and became a speaker. Yeah, like, being a motivational person
was the way I was all my life since I'm eleven,
So it's kind of a strange transition to make that
what I was doing for a living. So the first
(09:19):
year I would do all these seminars and never try
to sell anything or promote anything because I was so
engrossed in the message and helping people. Okay, until one
of my mentors gave me one of the best advice ever,
best pieces of advice. Ever, he said, he asked me
(09:42):
two questions.
Speaker 3 (09:44):
First one is.
Speaker 1 (09:46):
If you truly are giving value and truly are helping people,
don't you deserve to get paid?
Speaker 3 (09:54):
Number one?
Speaker 1 (09:55):
Number two, if you're not getting paid and you're not
making money and you can't pay your bills, how many
how much can you really help people? And those really
hit home because I had this blockage in my head
is what it was, and that really hit home, Like, Okay,
I like people ask me, even in this business, when
(10:17):
do I have the right And this goes back to
you know, previous show you did, when do I have
the right to ask for sponsors? Or the other question
I've heard most of my career when do I have
the right to ask for referrals? And they always think
that when you first make the sale, you don't have
the right. You know, you don't have the right yet.
(10:38):
My viewpoint is this My answer to those people is
the minute that you wake up in the morning, because
you know, the bottom line is is you have the
right right ways. So many people are like, well, I
can't ask for sponsors because I I haven't even uh
(11:02):
you know, I don't even have any listeners yet because
I only did one episode. Doesn't matter, you know, it's
all about what you present and the value you present
to people. But again that's why they're on network like
mine that already has built in listeners, So it doesn't
matter if you have listeners, right, So true that you're
(11:24):
part of something, right.
Speaker 2 (11:27):
And you know, the other thing is the other challenge
that business owners have is getting people to a live
event or a webinar. And you know, I found a
couple of things. Number one, I found that email marketing
is usually the best way, or one of the best ways,
I should call it the best.
Speaker 1 (11:48):
It's still considered one of the best ways for sure statistics, right,
And so that's.
Speaker 2 (11:55):
A good methodology. And the other the other methodology is
using social media. And one of the things that I
learned uh recently, uh Dean, was this program that LinkedIn
has called LinkedIn Events. And a LinkedIn event is a
webinar or some type of live some type of live
(12:17):
event where you can actually promote it through LinkedIn and
if you develop enough of a following, LinkedIn will promote.
Speaker 3 (12:25):
It for you.
Speaker 2 (12:27):
So it's a it's an interesting it's an interesting angle
to getting people to a webinar. You can also collaborate
with influencers, industry influencers, speakers, or other business partners to
expand your reach. And you can also use you know
seo and pay per click methodologies to get people to.
Speaker 3 (12:50):
A webinar.
Speaker 2 (12:52):
One of the things that one of the things that
I've learned about this process is you have to kind
of be careful because there's some people out there that
are talking about what's called a calendar hack. I don't
know if you ever heard of it, Dean, or if
you encountered it, and let me let me explain what
(13:13):
it is, because I think I think it's not I
don't think it's legal. But I'm not a lawyer, and
I can't get a lawyer to say it's legal or earlygal.
I can just get a lawyer to say, don't do it.
But but what it is is it's actually an email
that that is a calendar invite, and so it goes
(13:35):
into your calendar, so it affects a second system and
now the calendar in your the invite in your calendar
is is great out a bit because you haven't accepted
it yet. But what people have found is that it's
been an excellent way to get Unfortunately, an excellent way
to get people to a webinar. It's worked extremely well.
(13:59):
I've never done it because I just don't like the
ethics associated with it, and I feel like, if you know,
B to B email is not considered sparing. Okay, as
long as all of the things like opt out opportunities
and and and your your address, your uh, your your
addresses in there, your phone numbers in there, all that
(14:20):
stuff makes it makes it legal B to B. But
when you talk about email and a calendar invite, that
is impacting a second system. You have to really think
about the legality of that. And there are a lot
of gurus out there that are recommending the calendar hack
(14:41):
because it works so well. But when you do it,
there is a lot of blowback as well from people
who are aggravated that their calendar was consumed by this.
Speaker 3 (14:54):
Event. And I have my opinion on it too.
Speaker 2 (14:57):
Could I get your opinion on that?
Speaker 3 (14:59):
Sure, I would love it.
Speaker 1 (15:01):
Apparently they've been promoting that a lot lately because recently
I've had it happen many times in the past month.
For some reason, It's happened like multiple times, and it's
usually spammers, So you know that or I call them spammers.
Speaker 3 (15:20):
Okay.
Speaker 1 (15:22):
Second of all, I've had some from way back. So
let me tell you two of the issues that I have.
Speaker 3 (15:29):
I don't like it.
Speaker 1 (15:30):
Don't force things into my calendar. I already have a
very busy calendar, okay, And that kind of screws up
my scheduling in my calendar. Number one okay, So it
pisses me off there being blunt okay, And I immediately
view that this person is a spammer or scammer because
(15:53):
they hacked into my calendar. Something else I've noticed that
makes it really bad. I have a couple that I
cannot for any way, shape or form, no matter how
they set it up as a recurring thing, these spammers,
and you cannot delete all events. You can only delete
(16:16):
like the one. And so there's a couple that every
single month, these things are showing up in my calendar,
and there's no way for me to get rid of
them at all, like I've tried, and I'm a techie,
and there's no way to get rid of them at all,
even if you do something like I had one that
(16:38):
hadn't shown up in a couple of years because I
feared a way to stop it. I bought a new phone,
and now they're reappearing again.
Speaker 3 (16:46):
You know.
Speaker 1 (16:46):
It's like and yeah, they're just putting it in your calendar.
So it's more than an invite in my opinion, because
they're putting it in your calendar. It's like to me,
it's almost like somebody putting mail in my mailbox without
sending it through the US Postal Service.
Speaker 2 (17:04):
Yeah, yeah, right, I mean, you know so, because I
see it as an invasion of a second system, I
think it's illegal, but I don't know, and of course
I don't do it.
Speaker 1 (17:16):
People are already annoyed by getting too many emails. Now
you're going to have this all over your calendar, Like.
Speaker 2 (17:21):
I know, the calendar. It goes into the calendar, and
unless you you know, say you don't want to call,
you know, you deny the attendance. That's the only way
it comes out of your calendar. But in the meantime,
an important person can't schedule.
Speaker 3 (17:37):
Time in that blood exactly.
Speaker 2 (17:41):
And it's, uh, it's really annoying. I haven't heard of
the of the ongoing like you know, once a month.
Oh my god, that's going to be annoy really annoying.
Speaker 1 (17:54):
And really like think of the possible prospects you could
have that are going to do business with you, that
you start doing that stuff. Like, if you start doing that,
I'm never doing business with you, no matter what your
product is. That's meant some people would. Now you take
another side of it. You know, it's like people get
scammed on the tax phone call and people get scammed
(18:15):
on the dating sites. Yes, it will be effective because
people are gonna think it's because what happens is when
you first see it in your calendar, you think it's
an actual.
Speaker 3 (18:26):
Thing that you schedule.
Speaker 2 (18:28):
I know That's what kills me, right.
Speaker 1 (18:31):
Yeah, so I'll be like Simon from uh, you know,
America's most Talent.
Speaker 3 (18:40):
I'm voting no, not going on to the next round,
am I.
Speaker 2 (18:45):
But anyway, Dean, I I'd like to offer your audience
an opportunity to get a free workbook called this is
a free implementation workbook too. This isn't just education. I
mean you can go to AI if you want you
want to let about life events and webinars, you go
to AI or you can go to Google. This is
actually a step by step roadmap on how to implement
(19:07):
live events and webinars and so to get that you
just go to NEXTSTEPCFO dot net, hit the contact button
at the top of the website and then fill out
the contact form and in the message box put live
events and webinars workbook.
Speaker 3 (19:21):
I'll send it to you a free chot nice. I
love it. I love you.
Speaker 1 (19:25):
Always give the listeners something free because they need all
the help they can get.
Speaker 3 (19:30):
In my opinion, and that's not a bad way. It
just means we have so.
Speaker 1 (19:34):
Much game thrown at us right now that you need
the assistance of somebody like you more Michael Barberita. And
so that's why I'm thankful you're on the Positively Pipe
Mam segment here on the Adventures of Pipeman and.
Speaker 3 (19:47):
Thanks for being here. Thank you, dainty it next week
you got it.
Speaker 2 (19:52):
Thank you for listening to the Adventures of pipemin im
W for CUI Radio.
Hi, you have done too sensu.
Speaker 3 (00:10):
Wow for you.
Speaker 1 (00:19):
It's the pipe Man here on the Adventures of Pipe
Man W four c Y Radio, the Positively Pipeman segment
with powerful business strategies from Michael Barbarita the c Would
I call you the CEO of Next Step CFO or
should we just stick to President? I like the ring
(00:40):
of how it said the CEO CEO of Next Step cring.
Speaker 2 (00:45):
There's no question about that.
Speaker 3 (00:49):
I'm doing great.
Speaker 1 (00:50):
And you know, coincidentally, we are doing a live event
right now, and today we're going to talk about live
events and webinars, so that's direct to do it.
Speaker 3 (01:01):
All right.
Speaker 2 (01:02):
So, in today's global markets, you know, connecting with people
all over the world has actually become easier than ever.
And you know, webinars and virtual events are an excellent
way to connect with people without having to physically be there.
It also provides you know, small business owners with multiple
ways to scale and build connections with people not just
(01:24):
in their local area but anywhere in the world actually.
And then live events, on the other hand, are one
of the best ways to bring people together and it's
a great way to leverage your time using what I
call a one to many strategy, and the webinar does
the same thing. It's one meeting that addresses many, hopefully prospects.
(01:47):
And as a business owner, you can create, really you
can create an amazing experience for your audience while leveraging
your time by making one presentation to however, many prospects
that you can find with customers, clients and attendance. And
we'll talk about a little later the challenge of getting
people to these events. But you know, with both live
(02:10):
events and webinars, they provide leverage and that if that's
that one to many kind of thing, and and there
are some key differences. Of course, a live event creates
more of a personal connection that's kind of hard to
replicate for in a virtual setting. And I think a
live event also allows the opportunity to build trust and
credibility faster and on a more personal level.
Speaker 3 (02:34):
But you know, on the.
Speaker 2 (02:35):
Downside, live events can be expensive. There's you know, the travel,
there's a combinations, there's venues that you have to set
up and so forth, and you have to get people's
fannings in the seats, uh, you know, which can be
a challenge. Uh. And you know, virtual events they're a
little simpler they're less expensive to host, they don't require
any travel or accommodations or even a venue other than
(02:57):
Zoom or something similar to Zoom. And you know, the
geographical limitations are totally eliminated, but still allow an opportunity
to connect with people all around the world. And you know,
the personal interaction that comes with a live event can't
be fully replicated in a virtual setting. However, I believe
(03:20):
what's happening in the in the webinar a world is
that people are starting to make them more interactive. Because
if you're just gotting on there and touting whatever it
is that you're you know, doing like a seminar where
you're talking all the time, it creates it creates some
(03:44):
boredom and on the part of the audience and your
dropout rate, which is something that you have to deal
with mostly with virtual events, not as much with live events,
but with virtual events, your dropout rate is accelerated because
you're not making the webinar interactive mm hmm. And and
there are a number of ways. One of the things
that I do to make webinars interactive is I have
(04:06):
what I call the virtual roundtable, and what a virtual
round executive roundtable and what an executive virtual roundtable is.
As I talk about the strategies in my book, I'll
present strategies that I have from my book, and then
I will let the audience give us their opinion on
whether or not the strategy would work in their industry.
(04:27):
And it allows for dialogue. I mean, after you know,
I present a strategy and then all of a sudden,
there's dialogue among everybody and people chime in. Even people
who sometimes are more fearful of talking are participating in
these uh And sometimes at the end they'll tell me
that they can't believe they participate it to the level
(04:50):
that they did. But you know, when you ask the
right questions and you present the right things, it can
create questions, even if so Boddy is and it happens
to me, you know, it has certainly happens to me
when I'll present a strategy and somebody says, see, I
don't think it'll work in my industry because of this
and that. But that's valuable input, not only for me,
(05:12):
but also for the rest of the audience. Sure, and
so the more interaction that you can make in a webinar,
the better you're your your attention rate the people who
stay on is a lot longer, and there's the bottom
factor is virtually eliminated.
Speaker 3 (05:30):
I'll give a perfect example of that.
Speaker 1 (05:33):
So I go and do these coverage for these podcasts
and broadcasting events, and when there's virtual ones, they have
literally like a it's kind of a chat room, kind
of also meeting room, kind of also you know, everything combined,
(05:55):
a networking room. They call them all these different names,
but basically allows people to do is not be bored
because they're interacting with other people through these chatrooms, networking rooms,
meeting rooms, and everybody's feeding back and forth and then
they're feeding their questions into the presenter, and the presenter.
Speaker 3 (06:20):
Can see all that stuff and interacts.
Speaker 1 (06:23):
And even on radio, Okay, I have always been a
big proponent personally on my own show that if people
chat during the show, you know, whether it be commenting
or we use even on the radio network when we
were just radio in the beginning, when there wasn't all this.
Speaker 3 (06:42):
Technology, we had a chat room.
Speaker 1 (06:45):
And basically it's interesting because people would just come because
they loved the chatroom, and that got them listening to
these radio shows because they loved the chatroom.
Speaker 3 (06:58):
Okay, but also so.
Speaker 1 (07:01):
It did it create where like they were part of it.
But also when I would read the chat room or
now if I see comments, I will talk directly to
those people, even though they're not talking back to me
because they're not in the show, they are because they're chatting.
And I've literally with the chat room, weigh with radio,
(07:22):
and now with commenting, you literally can have a whole
conversation on the air live by doing that, and then
people are engaged and even the listeners that are not
part of that are more engaged and less bored because
it's not just somebody talking to them.
Speaker 3 (07:39):
I love that.
Speaker 2 (07:40):
Yeah, No, I find that to be the same things.
I think that's what makes a webinar special when it
can be interactive, because it gets very monotone when just
one person is speaking and kind of you know, there
might be a lot of education value that that person
is offering. I mean, if you listen to Great Court cardone,
(08:02):
he'll do a whole fifty three minute podcast, uh you know,
and and and it just be him and but but
and you know, he doesn't have a chat room or anything,
so he's not taking there's no interaction at all, and
you know he's really good at it, so he's probably
he probably gets very high ratings and a successful at it.
Speaker 1 (08:23):
But I think it depends on the personality, for sure,
it really, it really does.
Speaker 2 (08:27):
But to the common man, you know, I think it
has to be more interactive then yeah, and then uh,
you know, making an offer at a live or virtual
event significantly increases your chances of closing a sale. By
the way, every time you do a live event, there
should be an offer of some sort.
Speaker 3 (08:47):
That's a real must black in the room.
Speaker 2 (08:50):
Yeah, it's right. A lot of people have live events,
webinars and so forth and don't even make an offer.
Speaker 1 (08:58):
I think, Well, let me let me give you a
personal example of that. When I left the financial business
and became a speaker. Yeah, like, being a motivational person
was the way I was all my life since I'm eleven,
So it's kind of a strange transition to make that
what I was doing for a living. So the first
(09:19):
year I would do all these seminars and never try
to sell anything or promote anything because I was so
engrossed in the message and helping people. Okay, until one
of my mentors gave me one of the best advice ever,
best pieces of advice. Ever, he said, he asked me
(09:42):
two questions.
Speaker 3 (09:44):
First one is.
Speaker 1 (09:46):
If you truly are giving value and truly are helping people,
don't you deserve to get paid?
Speaker 3 (09:54):
Number one?
Speaker 1 (09:55):
Number two, if you're not getting paid and you're not
making money and you can't pay your bills, how many
how much can you really help people? And those really
hit home because I had this blockage in my head
is what it was, and that really hit home, Like, Okay,
I like people ask me, even in this business, when
(10:17):
do I have the right And this goes back to
you know, previous show you did, when do I have
the right to ask for sponsors? Or the other question
I've heard most of my career when do I have
the right to ask for referrals? And they always think
that when you first make the sale, you don't have
the right. You know, you don't have the right yet.
(10:38):
My viewpoint is this My answer to those people is
the minute that you wake up in the morning, because
you know, the bottom line is is you have the
right right ways. So many people are like, well, I
can't ask for sponsors because I I haven't even uh
(11:02):
you know, I don't even have any listeners yet because
I only did one episode. Doesn't matter, you know, it's
all about what you present and the value you present
to people. But again that's why they're on network like
mine that already has built in listeners, So it doesn't
matter if you have listeners, right, So true that you're
(11:24):
part of something, right.
Speaker 2 (11:27):
And you know, the other thing is the other challenge
that business owners have is getting people to a live
event or a webinar. And you know, I found a
couple of things. Number one, I found that email marketing
is usually the best way, or one of the best ways,
I should call it the best.
Speaker 1 (11:48):
It's still considered one of the best ways for sure statistics, right,
And so that's.
Speaker 2 (11:55):
A good methodology. And the other the other methodology is
using social media. And one of the things that I
learned uh recently, uh Dean, was this program that LinkedIn
has called LinkedIn Events. And a LinkedIn event is a
webinar or some type of live some type of live
(12:17):
event where you can actually promote it through LinkedIn and
if you develop enough of a following, LinkedIn will promote.
Speaker 3 (12:25):
It for you.
Speaker 2 (12:27):
So it's a it's an interesting it's an interesting angle
to getting people to a webinar. You can also collaborate
with influencers, industry influencers, speakers, or other business partners to
expand your reach. And you can also use you know
seo and pay per click methodologies to get people to.
Speaker 3 (12:50):
A webinar.
Speaker 2 (12:52):
One of the things that one of the things that
I've learned about this process is you have to kind
of be careful because there's some people out there that
are talking about what's called a calendar hack. I don't
know if you ever heard of it, Dean, or if
you encountered it, and let me let me explain what
(13:13):
it is, because I think I think it's not I
don't think it's legal. But I'm not a lawyer, and
I can't get a lawyer to say it's legal or earlygal.
I can just get a lawyer to say, don't do it.
But but what it is is it's actually an email
that that is a calendar invite, and so it goes
(13:35):
into your calendar, so it affects a second system and
now the calendar in your the invite in your calendar
is is great out a bit because you haven't accepted
it yet. But what people have found is that it's
been an excellent way to get Unfortunately, an excellent way
to get people to a webinar. It's worked extremely well.
(13:59):
I've never done it because I just don't like the
ethics associated with it, and I feel like, if you know,
B to B email is not considered sparing. Okay, as
long as all of the things like opt out opportunities
and and and your your address, your uh, your your
addresses in there, your phone numbers in there, all that
(14:20):
stuff makes it makes it legal B to B. But
when you talk about email and a calendar invite, that
is impacting a second system. You have to really think
about the legality of that. And there are a lot
of gurus out there that are recommending the calendar hack
(14:41):
because it works so well. But when you do it,
there is a lot of blowback as well from people
who are aggravated that their calendar was consumed by this.
Speaker 3 (14:54):
Event. And I have my opinion on it too.
Speaker 2 (14:57):
Could I get your opinion on that?
Speaker 3 (14:59):
Sure, I would love it.
Speaker 1 (15:01):
Apparently they've been promoting that a lot lately because recently
I've had it happen many times in the past month.
For some reason, It's happened like multiple times, and it's
usually spammers, So you know that or I call them spammers.
Speaker 3 (15:20):
Okay.
Speaker 1 (15:22):
Second of all, I've had some from way back. So
let me tell you two of the issues that I have.
Speaker 3 (15:29):
I don't like it.
Speaker 1 (15:30):
Don't force things into my calendar. I already have a
very busy calendar, okay, And that kind of screws up
my scheduling in my calendar. Number one okay, So it
pisses me off there being blunt okay, And I immediately
view that this person is a spammer or scammer because
(15:53):
they hacked into my calendar. Something else I've noticed that
makes it really bad. I have a couple that I
cannot for any way, shape or form, no matter how
they set it up as a recurring thing, these spammers,
and you cannot delete all events. You can only delete
(16:16):
like the one. And so there's a couple that every
single month, these things are showing up in my calendar,
and there's no way for me to get rid of
them at all, like I've tried, and I'm a techie,
and there's no way to get rid of them at all,
even if you do something like I had one that
(16:38):
hadn't shown up in a couple of years because I
feared a way to stop it. I bought a new phone,
and now they're reappearing again.
Speaker 3 (16:46):
You know.
Speaker 1 (16:46):
It's like and yeah, they're just putting it in your calendar.
So it's more than an invite in my opinion, because
they're putting it in your calendar. It's like to me,
it's almost like somebody putting mail in my mailbox without
sending it through the US Postal Service.
Speaker 2 (17:04):
Yeah, yeah, right, I mean, you know so, because I
see it as an invasion of a second system, I
think it's illegal, but I don't know, and of course
I don't do it.
Speaker 1 (17:16):
People are already annoyed by getting too many emails. Now
you're going to have this all over your calendar, Like.
Speaker 2 (17:21):
I know, the calendar. It goes into the calendar, and
unless you you know, say you don't want to call,
you know, you deny the attendance. That's the only way
it comes out of your calendar. But in the meantime,
an important person can't schedule.
Speaker 3 (17:37):
Time in that blood exactly.
Speaker 2 (17:41):
And it's, uh, it's really annoying. I haven't heard of
the of the ongoing like you know, once a month.
Oh my god, that's going to be annoy really annoying.
Speaker 1 (17:54):
And really like think of the possible prospects you could
have that are going to do business with you, that
you start doing that stuff. Like, if you start doing that,
I'm never doing business with you, no matter what your
product is. That's meant some people would. Now you take
another side of it. You know, it's like people get
scammed on the tax phone call and people get scammed
(18:15):
on the dating sites. Yes, it will be effective because
people are gonna think it's because what happens is when
you first see it in your calendar, you think it's
an actual.
Speaker 3 (18:26):
Thing that you schedule.
Speaker 2 (18:28):
I know That's what kills me, right.
Speaker 1 (18:31):
Yeah, so I'll be like Simon from uh, you know,
America's most Talent.
Speaker 3 (18:40):
I'm voting no, not going on to the next round,
am I.
Speaker 2 (18:45):
But anyway, Dean, I I'd like to offer your audience
an opportunity to get a free workbook called this is
a free implementation workbook too. This isn't just education. I
mean you can go to AI if you want you
want to let about life events and webinars, you go
to AI or you can go to Google. This is
actually a step by step roadmap on how to implement
(19:07):
live events and webinars and so to get that you
just go to NEXTSTEPCFO dot net, hit the contact button
at the top of the website and then fill out
the contact form and in the message box put live
events and webinars workbook.
Speaker 3 (19:21):
I'll send it to you a free chot nice. I
love it. I love you.
Speaker 1 (19:25):
Always give the listeners something free because they need all
the help they can get.
Speaker 3 (19:30):
In my opinion, and that's not a bad way. It
just means we have so.
Speaker 1 (19:34):
Much game thrown at us right now that you need
the assistance of somebody like you more Michael Barberita. And
so that's why I'm thankful you're on the Positively Pipe
Mam segment here on the Adventures of Pipeman and.
Speaker 3 (19:47):
Thanks for being here. Thank you, dainty it next week
you got it.
Speaker 2 (19:52):
Thank you for listening to the Adventures of pipemin im
W for CUI Radio.
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