November 11, 2025 • 46 mins
Season 19, Episode 69 of The Adventures of Pipeman.
Chapter 1: The Challenges of a Rescue Pet with The Pet Health Guru of My Paleo Pet. Let Bill help you to make sure you are giving these precious animals your best...
Chapter 2: Powerful Business Strategies with Michael Barbarita of Next Step CFO - Risk Reversal - A strategy that makes your offer compelling and that Business Owners should use more often.
Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”
Positively Pipeman hosted by Dean K. Piper, CST features other international authors, speakers, trainers, advisors, coaches and other experts here to help you in business & personal life including Self-Help, Motivation, Business, Marketing, Empowerment, Spiritual, Inspiration, Health & Wellness, Relationships, Goal Setting, Belief Systems, Mindset, Sales, and so much more on your journey to Success, Freedom, and Happiness!
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Would you like to have your business, products, services, merch, programs, books, music or any other professional or artistic endeavors promoted on the show?
Would you like interviewed as a professional or music guest on The Adventures of Pipeman, Positively Pipeman and/or Pipeman in the Pit?
Would you like to host your own Radio Show, Streaming TV Show, or Podcast?
PipemanRadio Podcasts are heard on Pipeman Radio, Talk 4 Media, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcasts, and over 100 other podcast outlets where you listen to Podcasts.
The following are the different podcasts to Follow, Listen, Download, Subscribe:
•The Adventures of Pipeman
•Pipeman Radio •Pipeman in the Pit – Music Interviews & Festivals
•Positively Pipeman – Empowerment, Inspiration, Motivation, Self-Help, Business, Spiritual & Health & Wellness.
Click Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!
Follow @pipemanradio on all socials & Pipeman Radio Requests & Info at www.linktr.ee/pipemanradio
Stream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV.
Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
Chapter 1: The Challenges of a Rescue Pet with The Pet Health Guru of My Paleo Pet. Let Bill help you to make sure you are giving these precious animals your best...
Chapter 2: Powerful Business Strategies with Michael Barbarita of Next Step CFO - Risk Reversal - A strategy that makes your offer compelling and that Business Owners should use more often.
Click Here to Subscribe to The Adventures of Pipeman for PERKS, BONUS Content & FREE GIVEWAYS!
Take some zany and serious journeys with The Pipeman aka Dean K. Piper, CST on The Adventures of Pipeman also known as Pipeman Radio syndicated globally “Where Who Knows And Anything Goes.”
Positively Pipeman hosted by Dean K. Piper, CST features other international authors, speakers, trainers, advisors, coaches and other experts here to help you in business & personal life including Self-Help, Motivation, Business, Marketing, Empowerment, Spiritual, Inspiration, Health & Wellness, Relationships, Goal Setting, Belief Systems, Mindset, Sales, and so much more on your journey to Success, Freedom, and Happiness!
Would you like to be a sponsor of the show?
Would you like to have your business, products, services, merch, programs, books, music or any other professional or artistic endeavors promoted on the show?
Would you like interviewed as a professional or music guest on The Adventures of Pipeman, Positively Pipeman and/or Pipeman in the Pit?
Would you like to host your own Radio Show, Streaming TV Show, or Podcast?
PipemanRadio Podcasts are heard on Pipeman Radio, Talk 4 Media, iHeartRadio, Pandora, Amazon Music, Audible, Spotify, Apple Podcasts, and over 100 other podcast outlets where you listen to Podcasts.
The following are the different podcasts to Follow, Listen, Download, Subscribe:
•The Adventures of Pipeman
•Pipeman Radio •Pipeman in the Pit – Music Interviews & Festivals
•Positively Pipeman – Empowerment, Inspiration, Motivation, Self-Help, Business, Spiritual & Health & Wellness.
Click Here to Subscribe for PERKS, BONUS Content & FREE GIVEWAYS!
Follow @pipemanradio on all socials & Pipeman Radio Requests & Info at www.linktr.ee/pipemanradio
Stream The Adventures of Pipeman daily & live Mondays, Tuesdays, Wednesdays at 1PM ET on W4CY Radio & Talk 4 TV.
Download, Rate & Review the Podcast at The Adventures of Pipeman, Pipeman Radio, Talk 4 Media, iHeartRadio, Apple Podcasts, YouTube & All Podcast Apps.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The following show contains adult content. It's not our intent
to offend anyone, but we want to inform you that
if you are a child under the age of eighteen
or get offended easily, this next show may not be
for you. The content, opinions, and subject matter of these
shows are solely the choice of your show hosts and
their guests, and not those of the Entertainment Network or
any affiliated stations. Any comments or inquiries should be directed
(00:22):
to those show hosts. Thank you for listening.
Speaker 2 (00:32):
Hi you unto?
Speaker 3 (00:34):
That's sure? See Bring You Young? Why kind of America?
It's time for the adventures You'll fight Man before see
why I com list Pompeats is number one internet radio station.
Speaker 4 (00:56):
Here's your host, fight Man.
Speaker 3 (01:00):
Yo. It's motivation Monday. The Positively Pipeman segment of the
Adventures of pipe Man. And in the first chapter, we're
going to have a couple chapters today. In the first chapter,
we're going to talk about rescue pets, because we need
to find out who will rescue me and now. But seriously,
(01:23):
there are some challenges. We want to talk to the
pet health guru about them. And in the second chapter,
I was talking to Michael Barbarita from Next Step CFO,
who's going to talk about some powerful business strategies, one
of which today is about risk reversal and how it
can benefit your business. So let's bring on the pipe
(01:47):
nuts and the pet health Guru.
Speaker 4 (01:52):
How are you doing today?
Speaker 3 (01:55):
I'm great? Okay, So first question, I have one as
my trust, the engineer. Sure, who's the one with the
background noise? It's either Rebel or pet health Guru or
maybe you huh.
Speaker 2 (02:13):
That would be the pet health girl.
Speaker 3 (02:16):
It's the pet health Guru. So let's set his setting
to block out background noise. And while we're doing that,
I want to take a vote too, Okay, before we
get into this serious stuff. I want to take a
vote which looks better? Rebel? I already know one's opinion. Rebel, Yes, okay, this.
Speaker 1 (02:39):
Or that?
Speaker 4 (02:46):
All right?
Speaker 3 (02:46):
Now you're asking me for I can't sorry again, Okay, Bill,
we're gonna get your recommendation to you.
Speaker 4 (02:54):
Ready, what's that?
Speaker 3 (02:56):
Okay? Look at me on the screen. Which is better
this where we're at right now?
Speaker 1 (03:02):
Or this?
Speaker 4 (03:07):
I didn't even see a difference.
Speaker 3 (03:10):
That's a slight.
Speaker 5 (03:10):
Difference that time with the light or something.
Speaker 3 (03:13):
Yeah, the lights on right now? It does look better
with the light. Especially my sunglasses, man, they look really
cool with that.
Speaker 4 (03:20):
Light one, like it's got a reflection out of them.
Speaker 3 (03:26):
I know it's positively pipe man, man, but see the
reflection is kind of your banner for you being here.
So it's kind of cool. It's like it's subliminal messaging.
That's what I'm doing right now, Okay, and uh, I
think it's very effective because look at Rebel, she's got
a big smile on her face. It's already affected her
(03:48):
because she needs to be rescued as well. Like, so
we're going to talk about rescue pets and the challenges. Now,
what kind of challenges can we even you know, if
we've never rescued a pet, how do we know what
the challenges are? We probably just think, hey, you just
go pick up the pet, go home, and everything's honky
(04:10):
dory after that.
Speaker 4 (04:13):
That. You know, that's one of the biggest challenges that
we never think about.
Speaker 6 (04:17):
People look at it that, Okay, I can get you know,
a pet relatively inexpensively, and you know, it's just going
to be everything's going to be perfect.
Speaker 4 (04:27):
What people don't realize is why that animal is in
the shelter.
Speaker 6 (04:32):
And the number one cause, number one reason, especially with dogs,
it's not pit over population.
Speaker 4 (04:40):
It's not that we have too many and you know
we're just gonna rescue. It's because of expenses.
Speaker 6 (04:46):
Most people cannot afford veterinary here today, and so they
dump them, you know, and it boils down to.
Speaker 4 (04:54):
Where does this start?
Speaker 6 (04:56):
That basically it starts with we know nothing about the parents,
especially mom, because you know obviously they carry in mom
with blood. How many drugs was he given? You know, vaccinations, warmings,
all that stuff. What kind of garbage food.
Speaker 4 (05:11):
Are we feeding? And so the animals coming out of
there is being more challenged to start with. And you
know it.
Speaker 6 (05:18):
You know, you get your nice cute little puppy or
kitten and you know you can take it to the vat.
They give it more and more drugs, more and more
you know, preventatives, things of that nature. And next thing,
you know, you've got a thousand dollars bill and you know,
it's not uncommon for people to be spending ten, fifteen,
twenty thousand dollars.
Speaker 4 (05:38):
A year a medical care for their pets.
Speaker 6 (05:42):
And you know, when you start reaching that, your middle
class family, it's like, I'm sorry, Johnny, we're gonna have
to give them back, and now we go through this
trauma over and over again. No one of that system
is designed by the meterinary community, because they're the ones
that are insisting that these animals we stay and new
and you know, being shot up and all the prevention
(06:02):
when they don't actually need most of these treatments.
Speaker 3 (06:06):
Wow, rebel, you were shaking your head a little bit
before it's your experience.
Speaker 5 (06:12):
I'm a firm believer that everybody should really think about
before they get a pet. And please put a love
of God.
Speaker 3 (06:20):
Do not just oh it's Christmas time, let's go get
a pet. That's not the way this works.
Speaker 5 (06:26):
You need to have a lifelong commitment your life or
their life, and you need to be able to afford
and be able to know how to health how to
keep their health up. So I personally would tell you
to stay away from veterinarians because unless it's an absolute
(06:46):
like something's broken or something like that, there's a cause
for everything. But if you want to keep a healthy pet,
go to talk to the pet guru and let him
explain some things that you probably thought you knew, but
you really don't.
Speaker 3 (07:03):
And you know what one our favorite pet Rebel. That's
the best she's ever sounded on this show with that mic.
Oh my god, she's finally, after all these years a
radio engineer. Oh my god, it's amazing.
Speaker 2 (07:16):
She's almost professional at this point.
Speaker 3 (07:21):
So what strategies or what advice do you have when
it comes to these challenges and and you know whether
you should get a rescue pet or not, and you
know what steps you should take.
Speaker 6 (07:38):
Well, for the first step that you have to take,
and this should be whether you're getting it from a
rescue or even from a private breeder, you know, helping
out a neighbor whatever. First off, you have to put
it in your budget. You know that you have to
spend a certain amount of money, you know, work care,
health and all of that. Rescuing is not taking an
(08:00):
animal out of a shelter and throwing it in the
backyard or even in the house.
Speaker 4 (08:04):
You should also look at the breed and what the
breed requirements are.
Speaker 6 (08:11):
I mean, I see when we get it here at
my Paleo pat file complete where now, oh it's a
cute little puppy, but it's gonna grow to be one
hundred and fifty pounds. And I live in a one
bedroom apartment with no place to walk the dog. Other
breeds like melonwaws or order colleagues, things of that nature.
(08:33):
Working breeds, you better have a place where you can
work them, and you have the time to work them,
otherwise they get ordinate destroy your house.
Speaker 4 (08:41):
You know, that's another big consideration on the whole thing.
Speaker 6 (08:45):
And of course then starting out once you get you know,
once you figure out your budget, land the sized dog
for that or cat. Cats are not nearly as much
for planning, but and then figure out actually do your research.
Listen to me on Pet Health Cafe on what a
species appropriate diet is. I was on a call yesterday
(09:07):
with a client with a lot of health challenges, an
elderly woman, and you know, very very skeptical about anything
that's alternative and that sort of thing, and it's just,
you know, we can't decide what a species appropriate diet
is for a human. I mean, particularly what we're being
told by any number of doctors. You want to be vegan, vegetarian, carnivore,
(09:31):
keto American standard diet.
Speaker 4 (09:34):
We can't decide that.
Speaker 6 (09:36):
But at least in a carnivore like a dog or
a can't we know it's supposed to be animals other animals,
that's what they live on. And you know, if you
start out with those basic premises, medically wise, we don't
need all all the drugs. I mean, let's face it,
these animals have been on the earth or thousands and
(09:58):
thousands of thousands of years, and as we why do
we all of a sudden have to have all these
preventatives and all these you know, treatments and everything else,
and all its testing.
Speaker 4 (10:10):
You know, the testing is crazy.
Speaker 6 (10:13):
It was I saw something this morning that MRIs for instance,
the guys that they put into you are all toxic
heavy metals. So I'm looking for the problem and I'm
giving you the problem that you're going to have with
your health another year down the road.
Speaker 4 (10:29):
It's crazy. It's a system set up.
Speaker 3 (10:32):
For money, Oh, no doubt that. Humans and pets. But
I think pets even worse. That's why I decided to
have kids, because I started with pets and they were
way too expensive. So I had to go to kids.
Speaker 2 (10:44):
Because they those were less expensive.
Speaker 3 (10:46):
Yeah yeah, you know, they're they're less you know, you
could go say, go wipe your nose and go back
down and play.
Speaker 6 (10:56):
I had a client come in I guess it was
on Friday and she had her teenage son to the
dentist and her dog has got some gastric problems, and
she says, I told him this morning, both of them,
you're up for adoption. But it is, I mean, because
(11:17):
it could be a very expensive proposition and if you're
not psychologically ready for that, you know, you know, it's
not uncommon for people come in and of course, you
know the way we operate here on a natural basis
and that sort of thing. So many of the cancer
dogs and other major ailment dogs that basically they've gone
(11:38):
the whole allopathic group. They've spent it's not uncommon ten fifteen,
twenty thousand dollars on a single problem.
Speaker 4 (11:46):
It never gets fixed.
Speaker 6 (11:48):
And you know what we do is change the diet,
you know a little bit of natural medicine if you will,
or just natural foods, and everything goes away.
Speaker 4 (11:57):
You know, tumors literally fall off of the animals.
Speaker 3 (12:01):
Huh.
Speaker 4 (12:04):
So it's you know, you've got to be you know,
planet right from day one.
Speaker 1 (12:09):
Uh.
Speaker 6 (12:10):
That's the best advice I can give you, as far
as you know the actual process you know insists or
wherever you can on minimal treatments prior to it. I
remember you and I did as a pet show years
(12:30):
and years ago when we first started and I interviewed
about I don't know ten twelve fifteen different rescues on
that show, and at the end I got I really
got under somebody's skin because I said, your job as
a rescue is to do one thing, take a dog
from a pet from a bad place and put it
in a good place. You should not be involved in
any of this medical stuff, you know, because it's going
(12:53):
to be their responsibility for the vet bills after you
say Newter vaccin eight three all that, they're creating a
situation that makes it.
Speaker 4 (13:03):
It's not a rescue anymore. Yeah, you know, it's I
don't even know how to describe.
Speaker 3 (13:08):
And what are the statistics of people that rescue animals
and then either return them or let them free? Like
high know, there's people out there that they'll rescue an
animal and I can't handle it. Instead of bringing it somewhere,
they just like let it go.
Speaker 6 (13:26):
There's there's a large, a large percentage of that. I
don't know the actual numbers, but that's just it. Because
they they thought they were doing something good by taking
it out of the shelter where it was going to
be killed, and then you know they don't want to
take it back there obviously.
Speaker 4 (13:42):
Yeah, you know it kills shelters.
Speaker 6 (13:44):
It's not It's funny because you know, I get this
question all the time, is you know a no kill
shelter that I can go to you know will support them.
But I mean, right here in Broward County we have
what are the major rescues that claim to be, you know,
a no kill shelter, but yet Animal Control picks up
(14:05):
at their back door every single day all the extra
animals and put us some of the sleep.
Speaker 3 (14:10):
Hmm wow. So so so what's your viewpoint then on
people and the difference between somebody rescuing and let's we'll
say dog right now, rescuing a dog or going and
paying big money for these designer hybrids that's the big
(14:32):
fashion trend now, Yes, yeah.
Speaker 4 (14:35):
It's you know, there's nothing but MutS.
Speaker 6 (14:38):
I mean, there's advantages to mixperience and that's really but
again hear it when I'm doing consultation that sort of thing,
and then we're looking.
Speaker 4 (14:46):
At the health of the animal.
Speaker 6 (14:47):
So many of these is that so called designer dogs
who are popular breeds today. They're genetic wrecks. You know,
you've got these you know, uh frenchees and the bulldogs,
and that's what thing. They can't breathe. They could never
survive in a while because they can't run fast enough
to catch anything first off, and if they ever did,
they can't grab onto it.
Speaker 4 (15:07):
Because their face is so shit, you know. And the
same thing is true in the cats.
Speaker 6 (15:12):
But you know, why do we breed animals that are
going to have be defective but they bring an extra
you know, thousand dollars two thousand dollars when they're selling
the puppies.
Speaker 4 (15:22):
I mean that's mad science. Yeah, that's obviously the only benefit.
Speaker 6 (15:27):
I mean, they want to make more money, and there's
no advantage because you can't even guarantee.
Speaker 4 (15:34):
What the breed characterstruistics are going to be.
Speaker 6 (15:36):
I mean, you can do a golden doodle, for instance,
a golden retriever and a poodle both should have very
good temperaments, but in many cases they don't.
Speaker 4 (15:46):
And why is that?
Speaker 6 (15:48):
Well, of course a lot of that's tied the nutrition
and all this medical treatment in the first place, but
you cannot guarantee it anymore.
Speaker 4 (15:56):
I mean, this is this is a problem that's been
going on.
Speaker 6 (15:59):
You know, I've been in the business for almost sixty
years and you know went from you know, health certificates
that didn't require any kind of medications to now where
every time it changes hands, you have to have to
redo everything. And you know, when you're looking at a procedure,
preventive procedure like backs and like you know, the herd
(16:19):
guards and all of that sort of stuff you're talking
about sometimes in the first three months of age ten
twenty thirty medical interventions and you know they're already showing,
you know, at twelve sixteen weeks of age, you're already
seeing the problems in their health.
Speaker 4 (16:37):
And you know it's my job of guests to try
to fix them again. But that's not always easy.
Speaker 3 (16:44):
So what what other recommendations do you have for people
that are maybe thinking about rescuing a dog now of
the proper way to do it and the proper channels
and why they should consult with you on diet?
Speaker 6 (17:01):
Well, we are what we and that's the same it's
true with our with all all creatures actually, and in
fact even in the plant world. If you don't tend
your garden properly and feed it properly with the natural stuff.
Nothing's going to grow. Every every living thing has to
has a certain protocol that needs to be followed. Basically,
there's a very broad based one. You know, that's not
(17:24):
you know, take three of these tablets a day and
you know you can refine. It's all about the challenges
that you would actually see in nature.
Speaker 4 (17:33):
You know, they don't.
Speaker 6 (17:36):
You know, when we look at animals, grazing animals, especially cattle, bison,
that sort of thing. I was reading somewhere that when
America had you know, millions of bison, those bison never
stayed in one place. They ate up to they've found
so far that they've been able to catalog through remains
and stuff ninety seven different grasses and vegetation in their
(17:58):
in their journey, and they never stopped moving. So their
bodies working fine. They're getting the variety of the diet
that they need. That's some important part that rotation. Today,
an average pasture might have four different plants on it.
That's all our cattle are getting. That's all the bison
are getting. That's not a natural animal. You know, when
I walk into the supermarket and I will get a
(18:20):
vegetarian or vegan fat. Okay, chickens just wills to eat bugs.
There are true omnivore they eat everything. But yet, how
healthy can that animal be if it's already been you know,
given a deficiency and you know, and then of course,
you know, especially on the food side, then after we harvest,
(18:40):
we then treated those all you know, so many more
chemicals and that sort of thing. So our food is bad,
their food is bad as well. M And so.
Speaker 3 (18:53):
Tell everybody how they can check out your show, your podcast,
you know, all of that good stuff and how they
and also good website for my Paleo Pet and everything
else that you have to offer.
Speaker 6 (19:05):
Yeah, I mean, come visit us at my Paleo Pet.
We're down in Pompano Beach, Florida, on Sample Road. We've
been in business for twenty years with this particular company
and making our own foods herbal blends, basically a farm
to cable sore. If you will, I personally go out
and visit the farms that we source a lot of
(19:25):
our products from to make sure that they are the
highest quality, that are meeting the standards that we've set.
And of course health cafe where we give you all
this advice running now for almost eighteen years. Your number,
your second show on your platform. We've been here forever.
(19:46):
You can get through you know, the replays on YouTube
and Spotify and a whole bunch of other platforms iHeartRadio,
and of course right here on your platform. We're there
every week and the live show, of course, is on
Thursday nights. He for eight to nine o'clock at night,
and we you know, we having a chat room that's
(20:10):
open so you can ask open questions and you know,
leads some discussions. I've always started to bring in a
lot of different topics. It's not always about pets. A
lot of the times it's about you know, keeping the
pet parents healthy because that's a very very important part.
And you know, we provide a lot of service. A
lot of the topics that I use actually come from
(20:31):
in store questions and consultations that I do because that's
the hot buttons of the day are.
Speaker 3 (20:39):
So one. I have a question for you, sure, since
you're in a relationship now and any day your significant
other is going to ask you to get a pet,
what questions do you have for the pet health Guru
for your future responsibilities as a pet owner coming soon.
Speaker 2 (21:01):
Oh that that they already came. We have about one
hundred guppies.
Speaker 4 (21:08):
That's a safe way of doing it.
Speaker 2 (21:10):
Yeah, yeah, we we went the safe roud. You know,
we don't want past room around the whole house doing
their business on the carpet.
Speaker 6 (21:18):
So one of the other problems we have with pet
ownership and even our own health is that usually in
a relationship, one party is going to be more homeopathic holistic,
uh that nature, and the other one is going to
be you know, doctor white coat. And the conflicts are
you know incredible. Well, I want to feed real food.
(21:40):
Well no, that's that I have to feed this garbage
in a bag if you will, you know. So it's uh,
it's an interesting you know, uh dynamic that I run
across in the store all the time. And you know
it's you gotta be persistent. You gotta be consistent in
what you do as well. You know, you can't try
(22:00):
there is no single pill that solves all the problems.
You just work through it the way nature designs it.
Speaker 3 (22:07):
And do you find that going back to those hybrid
designer dogs, the people that spend a lot of money
on those, do they listen to your advice or are
they the ones that, you know, think because they have
this designer hybrid from a respected breeder, that they have
to get kibble.
Speaker 6 (22:27):
The problem, the big problem, is that what's convenient, you know,
when you're feeding fresh foods. You know, I grew up
in an ear where my mom cooked every day. Today
I talk to people every day. I never cooked for myself.
I never cooked for my family. Where is my family?
I didn't even know. And one of the things that
I've discussed with a lot of clients over the last
few months is the way we eat, the way we
(22:50):
feed our animals, with that diversity, with that rotational diet.
Back in the day when we hit a family, mom
was cooking a different meal every single day. Today we
pick up a pizza every other day, you know, you know,
and then we do it every other day because we
got leftover from the day before.
Speaker 3 (23:08):
So wait, wait a minute. I'm going to be a
guest this week on one of our shows, which is
a lot about online dating. It's called fifty Shades of Bullshit.
And you just made me think of something I'm going
to have to talk on that episode about because literally
what you were just saying, I had some female lamb
(23:31):
based me on online dating site like, oh, all because
I said, I'm looking for a partner in crime. Oh,
you probably are three generations behind and want somebody to
be at home and cooking three meals a day and
(23:52):
blah blah blah and went on. But when you said that,
I was flashing back to that of like and she
was like, really like lamb basing. You didn't even know
who I was, you know, I mean, listen to each
his own. But the bottom line is we were a
(24:13):
lot healthier back when we weren't eating garbage all the time.
Speaker 4 (24:20):
The food that's in the supermarket state is not food.
Speaker 2 (24:23):
Yeah, And one of the problems with cooking nowadays is
that back then, you know, you used to get all
the ingredients like seasonings and stuff from like separate condiments.
Now they're come in a bottle, all mixed together already,
and they of course added other things on top of
everything else, and it makes it easier to cook, but
it's also not very good for your health, That's what
(24:44):
I'm saying.
Speaker 3 (24:45):
And then so you have to buy more, and so
you have to pay vat bills or human bills because
they're putting stuff in there. It's all you know, It's interesting.
When I was in my early twenties, me and my
best bro and his girlfriend who was a longtime friend
of mine, even like I knew her before even him.
(25:06):
I got them together. We shared a house together and
she had a dog. It was a Newfoundland BJ and
she used to cook meals for this dog that Mark
and I would wish for. And I tell you she
(25:29):
was smart because we were probably giving her ship because
you know, we were on our own and she was
cooking the dog at gourmet meal like and and then
I met you, the pet health guru, and I'm like, oh, well,
maybe she was right.
Speaker 2 (25:45):
I mean, just look at everything that they put in
our food. We imagine what they put in theirs.
Speaker 4 (25:51):
It's it's it's horrible. There's no food in most of
the most of the pet foods. It's all food waste.
And you know, it's a.
Speaker 6 (26:00):
Way for industry to get rid of their food waste,
all the food processors that sort of thing, anything that
is bad. The FDA and the USDA just turn a
blind eye to what the big guys want to do.
And you know, we watched the lifespan of our dogs
go from twenty to thirty years down to about eight
and of course thousands and thousands of dollars spent on
(26:22):
that builds. The only time I've in the last thirty
years that I've even visited of that was one rescue
cat that we had was a broken leg. You know,
I just do real food, and the other thing is
on you know, everybody says, of course, it's so. It
started by the big three pet food companies. Never feed
(26:43):
your animal your food, people food, they can't have it,
no leftovers. Well, we didn't feed our dogs and cats
leftovers fifty years ago, sixty years ago, one hundred years ago.
Mom actually made an extra portion for the animals. It
wasn't leftovers by design. And yet again the language has
been so corrupted, you know, the narrative has been so
(27:05):
corrupted that you know, people just they don't know. Fifty
years ago I started doing some of our school rescues
actually and teaching teachers and things of that nature.
Speaker 4 (27:21):
We had. You know, it was one of the things
I kept stressing is, you know, every.
Speaker 6 (27:28):
Kid in the United States, every family, at some point
in time, is most likely to have an animal, about
seventy five eighty percent by the you know, the records
that are out there have an animal, but yet we
don't teach their kids in school one thing about how
to handle an animal. We don't teach you about how
to write check either, But although we don't write checks anymore.
Speaker 3 (27:50):
Right, oh, and speaking about things we don't have anymore,
I'm going to tell you about something to end our
segment that only you would understand that everybody on here.
I'll bet you Rebel doesn't even understand, and Wan definitely won't. Well,
he probably does because I already showed it to him.
But I've been since we moved studios. I was going
(28:14):
through all stuff and I'm like reorganizing everything, and I
found my original tape series for the Carlton Sheets Real Estate.
See I can see by Rebels. Look, she does not
(28:35):
have a clue what that is. Okay, and you know
one's just a generation that wouldn't know. But yeah, this
was the infomercial on all the time. And literally I
have it and it's probably not even like open, but
the box is all yellow, like like an old newspaper
(28:58):
would be. Yeah, I can sell it on eBay. I
I even have a VCR tape bad Saw It never opened,
that I think might be worth money. It's ozsie goes
to Hollywood, never opened in perfect shape.
Speaker 6 (29:22):
So when I was a manufacturer rep on the road
all through the eighties, I mean having those tape sets
from for everything from sales of motivation to.
Speaker 4 (29:34):
That's where you lived.
Speaker 3 (29:36):
Wait a minute, I brought a whole had a box
and storage. I brought in you know, cassette tapes. They
were Amway tapes, a whole box. Like I'm telling you,
it was a huge box of Amway tapes. Right now,
most of them are stacked on the conference table in
front of the desk here where I'm that I'm gonna
(29:58):
be going through and reorganizing. And I do have a
cassette player, so Automobile University, Like I wonder if I
can use my you know, my cord, my USB c
cord to hook into my cassette player to play it
(30:19):
in the car.
Speaker 4 (30:20):
That'd be important.
Speaker 3 (30:24):
Okay, so we need I have to show you one
other thing next week. I also have the Dean K.
Piper seminars on cassette that I found I have to
remember you use as a prompt prop for next week. Okay,
(30:45):
but anyway, ain't clues yet what you want to talk
about next week?
Speaker 6 (30:48):
Bill not yet it depends on what comes up this week.
You know, we're just starting it out. I'm sure I'm
going to get something.
Speaker 3 (30:55):
I have an idea. I have an idea. It would
be next week that we would do hold on, let's
see seventeenth no, the yeah, maybe.
Speaker 1 (31:04):
In a no.
Speaker 3 (31:05):
The following week, the twenty fourth, I think we should
do a show on should you give your pet Thanksgiving dinner?
Speaker 4 (31:20):
That's always a good one. We'll usually do something on that.
Speaker 3 (31:23):
All right, Well, there it is. We have a plan,
and probably the chapter two of that podcast will be
should we give rebel dinner for Thanksgiving?
Speaker 1 (31:38):
Oh?
Speaker 3 (31:39):
God, what did you do this week? You looked a
lot better last week? Rebel?
Speaker 5 (31:47):
Well, see someone complain the boat last week's.
Speaker 3 (31:52):
I think you were eating the I think you were
eating the my paleo pet food last week, and this
week you're just back to kibble. Well, Phil, always a pleasure.
You are such a wealth of information about pets. I
am thankful because my April lasted a lot longer than
(32:15):
she should have. You know, she's not with us now,
but and she would certainly not design her dog. And
I figured it out too with her wide pugs. Have
those smushed in faces because she used to always run
and at full speed at the wheels of cars driving by,
(32:38):
and literally it looked like she stopped short, like just
a millimeter away. But maybe what was really happening and
over time in genetics is you're just bounce it off
that wheel, off it. Yep, she did, though it used
to scare us every single time you couldn't stop her.
She went into lightning molt mode and literally right up
(33:01):
nose up to the wheel. I want to showing my age.
I almost wanted to say hubcap.
Speaker 4 (33:12):
One of those.
Speaker 3 (33:14):
Remember when you drive down the road at all side
of what hubcap was flying at you? That was because
of April. So everybody, okay, the Pet Health Guru will
be back again next week on the Positively Pipeman segment
of the Ventures of Pipe Man. But right now we're
(33:34):
going to segue. But first, before we do, we have
a commercial to play. Don't we want?
Speaker 1 (33:42):
We sure do?
Speaker 3 (33:43):
Here we go, all right, let's roll it.
Speaker 7 (33:46):
The Sonic Simple Hearten You success to Little returns May
fourteen through seventeen with my Chemical Romance, Bring me the Horizon.
Speaker 8 (34:00):
And shine down.
Speaker 3 (34:02):
Plus here's the veil.
Speaker 9 (34:03):
Looks Charlotte the Austring, Slive God, Smash Breaking, Benjamin, Marilyn Manson,
and so many more. Sonic Temple in Columbus, Ohio, May
fourteen to seventeen. Passes on sale now for as low
as one dollar down at Sonic Temple Festival dot com.
Speaker 3 (34:17):
Now, by the way, we are giving away free tickets
to that festival. And I have an idea. Maybe I
should give the free tickets to people's pets and we
could start a pet mosh pit. What do you think
about that bill?
Speaker 4 (34:31):
That would be interesting. I think that's what a lot
of the doggie daycarees already are though.
Speaker 3 (34:37):
Yeah, you know you probably are right, so but seriously,
you can't bring your pet. But if you have a pet,
you can go to pipe Man Radio on all socials
dm ME and you will be entered to win tickets
to Sonic Temple for twenty twenty six and you know,
(34:58):
and maybe we'll also to Maybe we should do like
a rescue drive, like everybody turn in all, you know,
a food drive, everybody turn in your kibble so we
can destroy it all and give real food for pets
out that. Let's do that. Okay, you're gonna run that
(35:18):
in Louisiana rebel. Meanwhile, now we're gonna go to some
powerful business strategies. We're gonna get rid of everybody here
and bring on Michael Barbarita from Next Step CFO and
he's gonna give us some powerful business strategies about risk reversal.
Roll it one, good guys.
Speaker 8 (35:43):
You have done to censure.
Speaker 3 (35:47):
Wow for you young. This is the pipe Man here
on the Avengers four Cy Radio with my Positively Pipeman segment.
And once again we're going to have a resident expert
(36:07):
talk about some powerful business strategies. So let's welcome to
the show. Michael Barberina from Next Step CFO. How are you?
Speaker 10 (36:14):
Thank you?
Speaker 8 (36:15):
Thank you Dan.
Speaker 10 (36:15):
Great to be here again. So today I want to
talk about something that business owners. I don't know why
they're hesitant, although I have three reasons later on why
I think they're hesitant.
Speaker 8 (36:27):
But it's a strategy that works very well.
Speaker 10 (36:30):
It's because the customer doesn't want to look like a fool,
doesn't want to make a mistake, doesn't want to be
embarrassed with their spouse.
Speaker 8 (36:41):
But it's called a risk reversal.
Speaker 10 (36:45):
And what a risk reversal does is it transfers the
risk from the customer to the seller, and it makes
it easier for the customer to say yes your offer.
So and what happens is is business owners one of
the things they think about is they think that they're
(37:06):
going to get a lot of returns or that customers
are not. You know, the customers are going to take
full advantage of the business owner, because that's all customers do,
is they take full advantage and they try to get
as much out of it as humanly possible, even if
it means, you know, returning everything and getting double their
(37:27):
money back or whatever the risk reversal happens to be.
Speaker 8 (37:31):
That's not the case. And I could tell you my
quick story when I was in the ski business. The
problem the customer.
Speaker 10 (37:37):
Had i the ski industry is they really never knew
if the ski they were being sold was the right
ski for them until they got it up in the
mountain and tried it out. And so we implemented what
we call the ski guarantees. Ski the ski three times,
you don't like it, bring it back for a brand
new pair, and keep bringing it back until we get
it right.
Speaker 8 (37:54):
And the result was eight thousand.
Speaker 10 (37:57):
Pair of skis sold a twenty five percent from the
previous year and only eight came back. Because all people
wanted was a great ski experience. And all people want
is whatever your product to service delivers, to have a
great experience with it.
Speaker 4 (38:13):
That's it.
Speaker 8 (38:15):
Sure, there's going to be a couple of people who
might take advantage of it, but.
Speaker 10 (38:20):
You're dealing with the law of large numbers, which means
your entire customer base. Out of your entire customer base,
believe me, only a very small percentage you're going to
take advantage of the offer. And what I find is
is when I present this to clients, they're really hesitant.
(38:41):
But there's three reasons why a business owner resists doing
a risk reversal. Number one, they're not confident in their
product or service or their quality, which is a big
problem if that's the case, because you have to you
have to be in a position, whether relatives how confident
you are about your product, that it's your obligation to
(39:04):
your obligation to sell that product to that customer because
you offer the best period for them. And if you're
not that confident with your product or service, then I
can understand why you're not doing a risk reversal.
Speaker 4 (39:20):
The other thing is.
Speaker 10 (39:23):
Business owners don't really understand the mathematics involved in the
value of the long term value of a customer. And
when you understand the long term value of a customer
and you understand that the risk reversal is going to
convert more of those customers into sales, then not only
(39:46):
do you have more sales today, but future the future
value of that customer is now in play and you're
going to increase the value of that customer. So it's
incredibly valuable once you get a customer, because once you
get a customer, there's a lifetime value component to it.
Speaker 8 (40:06):
They're going to order again and again and again.
Speaker 10 (40:09):
And because of that, the risk reversal is an outstanding
strategy because you're going to convert more people to say
yes to your offer.
Speaker 3 (40:20):
And then.
Speaker 10 (40:22):
The third reason why business owners resist risk reversals is
they're thinking like employees instead of strategic business owners. And
let me tell you what I presented my ski guarantee
to my staff. I thought I was out of my
mind because they had visions of thousands of pair of
skis coming back and us losing a ton of money and.
Speaker 8 (40:44):
It'll never work and boy, we'll lose our shirt.
Speaker 10 (40:48):
But that didn't happen at all. That the mindset of
a business owner is number one. The competition may not
be in position to do it. And by the way,
my competitive is never ever copied.
Speaker 2 (41:02):
Me on that.
Speaker 8 (41:03):
They never did wow, yeah, they never did.
Speaker 3 (41:08):
So.
Speaker 4 (41:09):
But but you know, the.
Speaker 10 (41:10):
Competition is going to either be slow to the draw
because you're going to be first doing it, or uh,
they're not going to be have the logistical positioning to
do it.
Speaker 8 (41:19):
They might not have the or the mindset themselves to
do it.
Speaker 10 (41:25):
So uh that but that's thinking like a business owner,
and thinking like a business owner is knowing that all
you're doing is giving the customer a great experience because
your product and services superior. And if you don't think
your product the services superior, that's big trouble.
Speaker 3 (41:43):
That's why they didn't compete. When your competitors didn't follow
suit with you, I.
Speaker 10 (41:48):
Know they were they were afraid to do it, and
they didn't know how great we're doing with it. Although
you know, rumors do get out unfortunately they do a
lot of and a lot of businesses they do, especially
within an industry.
Speaker 8 (42:01):
But uh, and so the fact that we were doing
well didn't didn't drive them motivate them to copy it.
And it was a simple thing to copy.
Speaker 10 (42:13):
It's not really it didn't really take much of a
logistical thing other than how do you handle a return,
which is kind of commonplace anyway.
Speaker 3 (42:20):
Well that's why so many companies, especially when you see
ads on TV or on the radio or you know,
even a lot of speakers do it. You know, they
always have that thirty day guarantee, and they have that
thirty day guarantee because they're convent that you're not going
to return.
Speaker 8 (42:40):
Absolutely, there's no question about it.
Speaker 10 (42:43):
And that's but that's the big hang up that we
business owners have with just thinking that all the customers
going to do is utilize the skate. Because with my
ski guarantee, they could ski the ski. I don't know
how many times they could skip the T ten times
and bring it back and I wouldn't it right?
Speaker 1 (43:00):
Right?
Speaker 10 (43:01):
So uh, and and they could and they could, and
what they could do, what they could have done is
every three weeks, every four weeks, bring it back and
try something else, because skiers love to try different right skis,
and so they could have done that, but all they
wanted was the great ski experience with the skis that
(43:21):
they had. If it was right for them, great, it
made their experience better and we did our job and
there it is. Yeah, it's just it's just amazing how
business owners are afraid to use that strategy, and it's
an outstanding strategy.
Speaker 3 (43:36):
You know, the.
Speaker 10 (43:39):
Customers saying to themselves, I don't want to look foolish here,
you know, or I don't want to have to explain
to my spouse.
Speaker 8 (43:49):
How I got taken.
Speaker 10 (43:50):
Yeah, okay, you know. So these are the things that
are going through the minds of the customer. They want
to make sure that they're not being taken and that uh,
you know that the product is going to deliver what
it's what it says it.
Speaker 3 (44:05):
Will deliver absolutely. So how do people reach out to
you get more information on this and other things that
you do to give them powerful business strategies.
Speaker 10 (44:15):
Well, what we do gain We'll do something a little
different than than most most companies. What we do is
we we are always looking to update our book with
you know, new and different ideas, and so what we
do is it's called a book interview and basically it's
sixty minutes on Zoom I present strategies for my book
(44:36):
and then I asked the interviewee.
Speaker 8 (44:40):
I asked them if a business.
Speaker 10 (44:42):
Owner were to implement this strategy that I just presented,
what impact would it have to a business in your industry?
And then I documented for the book uh and base
And by the way, if I if I like some
of their quotes, I actually put the quote in the
book along with their name and company name if they
if they want that, and sometimes they are not.
Speaker 8 (45:00):
They want to be anonymous, but.
Speaker 10 (45:03):
So right, so it gives them a little exposure as well.
But more importantly, they'll learned business strategies that their competition
isn't doing. So by as for a book interview, just
go to NeXTSTEP CFO dot net, forward slash contact, fill
out that contact form in the message section, write the
word book interview, and I'll send your calendar link to schedule.
Speaker 8 (45:26):
As simple as that.
Speaker 3 (45:28):
Beautiful.
Speaker 4 (45:29):
I love it.
Speaker 3 (45:30):
Once again, the wealth of knowledge that can help business
people be successful and profitable. They need to make sure
to tune in next week also to the positively Pipemine's
segment with you as our expert, given some powerful business
strategies that next week we're going to talk about a
(45:50):
cash collection strategy, So make sure to tune in and
thanks Michael for once again being the expert that you are.
Speaker 8 (45:58):
Thank you, Dave pleasure to be.
Speaker 1 (46:02):
Thank you for listening to the adventures of Pipemin on
w for c u I Radio
The following show contains adult content. It's not our intent
to offend anyone, but we want to inform you that
if you are a child under the age of eighteen
or get offended easily, this next show may not be
for you. The content, opinions, and subject matter of these
shows are solely the choice of your show hosts and
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any affiliated stations. Any comments or inquiries should be directed
(00:22):
to those show hosts. Thank you for listening.
Speaker 2 (00:32):
Hi you unto?
Speaker 3 (00:34):
That's sure? See Bring You Young? Why kind of America?
It's time for the adventures You'll fight Man before see
why I com list Pompeats is number one internet radio station.
Speaker 4 (00:56):
Here's your host, fight Man.
Speaker 3 (01:00):
Yo. It's motivation Monday. The Positively Pipeman segment of the
Adventures of pipe Man. And in the first chapter, we're
going to have a couple chapters today. In the first chapter,
we're going to talk about rescue pets, because we need
to find out who will rescue me and now. But seriously,
(01:23):
there are some challenges. We want to talk to the
pet health guru about them. And in the second chapter,
I was talking to Michael Barbarita from Next Step CFO,
who's going to talk about some powerful business strategies, one
of which today is about risk reversal and how it
can benefit your business. So let's bring on the pipe
(01:47):
nuts and the pet health Guru.
Speaker 4 (01:52):
How are you doing today?
Speaker 3 (01:55):
I'm great? Okay, So first question, I have one as
my trust, the engineer. Sure, who's the one with the
background noise? It's either Rebel or pet health Guru or
maybe you huh.
Speaker 2 (02:13):
That would be the pet health girl.
Speaker 3 (02:16):
It's the pet health Guru. So let's set his setting
to block out background noise. And while we're doing that,
I want to take a vote too, Okay, before we
get into this serious stuff. I want to take a
vote which looks better? Rebel? I already know one's opinion. Rebel, Yes, okay, this.
Speaker 1 (02:39):
Or that?
Speaker 4 (02:46):
All right?
Speaker 3 (02:46):
Now you're asking me for I can't sorry again, Okay, Bill,
we're gonna get your recommendation to you.
Speaker 4 (02:54):
Ready, what's that?
Speaker 3 (02:56):
Okay? Look at me on the screen. Which is better
this where we're at right now?
Speaker 1 (03:02):
Or this?
Speaker 4 (03:07):
I didn't even see a difference.
Speaker 3 (03:10):
That's a slight.
Speaker 5 (03:10):
Difference that time with the light or something.
Speaker 3 (03:13):
Yeah, the lights on right now? It does look better
with the light. Especially my sunglasses, man, they look really
cool with that.
Speaker 4 (03:20):
Light one, like it's got a reflection out of them.
Speaker 3 (03:26):
I know it's positively pipe man, man, but see the
reflection is kind of your banner for you being here.
So it's kind of cool. It's like it's subliminal messaging.
That's what I'm doing right now, Okay, and uh, I
think it's very effective because look at Rebel, she's got
a big smile on her face. It's already affected her
(03:48):
because she needs to be rescued as well. Like, so
we're going to talk about rescue pets and the challenges. Now,
what kind of challenges can we even you know, if
we've never rescued a pet, how do we know what
the challenges are? We probably just think, hey, you just
go pick up the pet, go home, and everything's honky
(04:10):
dory after that.
Speaker 4 (04:13):
That. You know, that's one of the biggest challenges that
we never think about.
Speaker 6 (04:17):
People look at it that, Okay, I can get you know,
a pet relatively inexpensively, and you know, it's just going
to be everything's going to be perfect.
Speaker 4 (04:27):
What people don't realize is why that animal is in
the shelter.
Speaker 6 (04:32):
And the number one cause, number one reason, especially with dogs,
it's not pit over population.
Speaker 4 (04:40):
It's not that we have too many and you know
we're just gonna rescue. It's because of expenses.
Speaker 6 (04:46):
Most people cannot afford veterinary here today, and so they
dump them, you know, and it boils down to.
Speaker 4 (04:54):
Where does this start?
Speaker 6 (04:56):
That basically it starts with we know nothing about the parents,
especially mom, because you know obviously they carry in mom
with blood. How many drugs was he given? You know, vaccinations, warmings,
all that stuff. What kind of garbage food.
Speaker 4 (05:11):
Are we feeding? And so the animals coming out of
there is being more challenged to start with. And you
know it.
Speaker 6 (05:18):
You know, you get your nice cute little puppy or
kitten and you know you can take it to the vat.
They give it more and more drugs, more and more
you know, preventatives, things of that nature. And next thing,
you know, you've got a thousand dollars bill and you know,
it's not uncommon for people to be spending ten, fifteen,
twenty thousand dollars.
Speaker 4 (05:38):
A year a medical care for their pets.
Speaker 6 (05:42):
And you know, when you start reaching that, your middle
class family, it's like, I'm sorry, Johnny, we're gonna have
to give them back, and now we go through this
trauma over and over again. No one of that system
is designed by the meterinary community, because they're the ones
that are insisting that these animals we stay and new
and you know, being shot up and all the prevention
(06:02):
when they don't actually need most of these treatments.
Speaker 3 (06:06):
Wow, rebel, you were shaking your head a little bit
before it's your experience.
Speaker 5 (06:12):
I'm a firm believer that everybody should really think about
before they get a pet. And please put a love
of God.
Speaker 3 (06:20):
Do not just oh it's Christmas time, let's go get
a pet. That's not the way this works.
Speaker 5 (06:26):
You need to have a lifelong commitment your life or
their life, and you need to be able to afford
and be able to know how to health how to
keep their health up. So I personally would tell you
to stay away from veterinarians because unless it's an absolute
(06:46):
like something's broken or something like that, there's a cause
for everything. But if you want to keep a healthy pet,
go to talk to the pet guru and let him
explain some things that you probably thought you knew, but
you really don't.
Speaker 3 (07:03):
And you know what one our favorite pet Rebel. That's
the best she's ever sounded on this show with that mic.
Oh my god, she's finally, after all these years a
radio engineer. Oh my god, it's amazing.
Speaker 2 (07:16):
She's almost professional at this point.
Speaker 3 (07:21):
So what strategies or what advice do you have when
it comes to these challenges and and you know whether
you should get a rescue pet or not, and you
know what steps you should take.
Speaker 6 (07:38):
Well, for the first step that you have to take,
and this should be whether you're getting it from a
rescue or even from a private breeder, you know, helping
out a neighbor whatever. First off, you have to put
it in your budget. You know that you have to
spend a certain amount of money, you know, work care,
health and all of that. Rescuing is not taking an
(08:00):
animal out of a shelter and throwing it in the
backyard or even in the house.
Speaker 4 (08:04):
You should also look at the breed and what the
breed requirements are.
Speaker 6 (08:11):
I mean, I see when we get it here at
my Paleo pat file complete where now, oh it's a
cute little puppy, but it's gonna grow to be one
hundred and fifty pounds. And I live in a one
bedroom apartment with no place to walk the dog. Other
breeds like melonwaws or order colleagues, things of that nature.
(08:33):
Working breeds, you better have a place where you can
work them, and you have the time to work them,
otherwise they get ordinate destroy your house.
Speaker 4 (08:41):
You know, that's another big consideration on the whole thing.
Speaker 6 (08:45):
And of course then starting out once you get you know,
once you figure out your budget, land the sized dog
for that or cat. Cats are not nearly as much
for planning, but and then figure out actually do your research.
Listen to me on Pet Health Cafe on what a
species appropriate diet is. I was on a call yesterday
(09:07):
with a client with a lot of health challenges, an
elderly woman, and you know, very very skeptical about anything
that's alternative and that sort of thing, and it's just,
you know, we can't decide what a species appropriate diet
is for a human. I mean, particularly what we're being
told by any number of doctors. You want to be vegan, vegetarian, carnivore,
(09:31):
keto American standard diet.
Speaker 4 (09:34):
We can't decide that.
Speaker 6 (09:36):
But at least in a carnivore like a dog or
a can't we know it's supposed to be animals other animals,
that's what they live on. And you know, if you
start out with those basic premises, medically wise, we don't
need all all the drugs. I mean, let's face it,
these animals have been on the earth or thousands and
(09:58):
thousands of thousands of years, and as we why do
we all of a sudden have to have all these
preventatives and all these you know, treatments and everything else,
and all its testing.
Speaker 4 (10:10):
You know, the testing is crazy.
Speaker 6 (10:13):
It was I saw something this morning that MRIs for instance,
the guys that they put into you are all toxic
heavy metals. So I'm looking for the problem and I'm
giving you the problem that you're going to have with
your health another year down the road.
Speaker 4 (10:29):
It's crazy. It's a system set up.
Speaker 3 (10:32):
For money, Oh, no doubt that. Humans and pets. But
I think pets even worse. That's why I decided to
have kids, because I started with pets and they were
way too expensive. So I had to go to kids.
Speaker 2 (10:44):
Because they those were less expensive.
Speaker 3 (10:46):
Yeah yeah, you know, they're they're less you know, you
could go say, go wipe your nose and go back
down and play.
Speaker 6 (10:56):
I had a client come in I guess it was
on Friday and she had her teenage son to the
dentist and her dog has got some gastric problems, and
she says, I told him this morning, both of them,
you're up for adoption. But it is, I mean, because
(11:17):
it could be a very expensive proposition and if you're
not psychologically ready for that, you know, you know, it's
not uncommon for people come in and of course, you
know the way we operate here on a natural basis
and that sort of thing. So many of the cancer
dogs and other major ailment dogs that basically they've gone
(11:38):
the whole allopathic group. They've spent it's not uncommon ten fifteen,
twenty thousand dollars on a single problem.
Speaker 4 (11:46):
It never gets fixed.
Speaker 6 (11:48):
And you know what we do is change the diet,
you know a little bit of natural medicine if you will,
or just natural foods, and everything goes away.
Speaker 4 (11:57):
You know, tumors literally fall off of the animals.
Speaker 3 (12:01):
Huh.
Speaker 4 (12:04):
So it's you know, you've got to be you know,
planet right from day one.
Speaker 1 (12:09):
Uh.
Speaker 6 (12:10):
That's the best advice I can give you, as far
as you know the actual process you know insists or
wherever you can on minimal treatments prior to it. I
remember you and I did as a pet show years
(12:30):
and years ago when we first started and I interviewed
about I don't know ten twelve fifteen different rescues on
that show, and at the end I got I really
got under somebody's skin because I said, your job as
a rescue is to do one thing, take a dog
from a pet from a bad place and put it
in a good place. You should not be involved in
any of this medical stuff, you know, because it's going
(12:53):
to be their responsibility for the vet bills after you
say Newter vaccin eight three all that, they're creating a
situation that makes it.
Speaker 4 (13:03):
It's not a rescue anymore. Yeah, you know, it's I
don't even know how to describe.
Speaker 3 (13:08):
And what are the statistics of people that rescue animals
and then either return them or let them free? Like
high know, there's people out there that they'll rescue an
animal and I can't handle it. Instead of bringing it somewhere,
they just like let it go.
Speaker 6 (13:26):
There's there's a large, a large percentage of that. I
don't know the actual numbers, but that's just it. Because
they they thought they were doing something good by taking
it out of the shelter where it was going to
be killed, and then you know they don't want to
take it back there obviously.
Speaker 4 (13:42):
Yeah, you know it kills shelters.
Speaker 6 (13:44):
It's not It's funny because you know, I get this
question all the time, is you know a no kill
shelter that I can go to you know will support them.
But I mean, right here in Broward County we have
what are the major rescues that claim to be, you know,
a no kill shelter, but yet Animal Control picks up
(14:05):
at their back door every single day all the extra
animals and put us some of the sleep.
Speaker 3 (14:10):
Hmm wow. So so so what's your viewpoint then on
people and the difference between somebody rescuing and let's we'll
say dog right now, rescuing a dog or going and
paying big money for these designer hybrids that's the big
(14:32):
fashion trend now, Yes, yeah.
Speaker 4 (14:35):
It's you know, there's nothing but MutS.
Speaker 6 (14:38):
I mean, there's advantages to mixperience and that's really but
again hear it when I'm doing consultation that sort of thing,
and then we're looking.
Speaker 4 (14:46):
At the health of the animal.
Speaker 6 (14:47):
So many of these is that so called designer dogs
who are popular breeds today. They're genetic wrecks. You know,
you've got these you know, uh frenchees and the bulldogs,
and that's what thing. They can't breathe. They could never
survive in a while because they can't run fast enough
to catch anything first off, and if they ever did,
they can't grab onto it.
Speaker 4 (15:07):
Because their face is so shit, you know. And the
same thing is true in the cats.
Speaker 6 (15:12):
But you know, why do we breed animals that are
going to have be defective but they bring an extra
you know, thousand dollars two thousand dollars when they're selling
the puppies.
Speaker 4 (15:22):
I mean that's mad science. Yeah, that's obviously the only benefit.
Speaker 6 (15:27):
I mean, they want to make more money, and there's
no advantage because you can't even guarantee.
Speaker 4 (15:34):
What the breed characterstruistics are going to be.
Speaker 6 (15:36):
I mean, you can do a golden doodle, for instance,
a golden retriever and a poodle both should have very
good temperaments, but in many cases they don't.
Speaker 4 (15:46):
And why is that?
Speaker 6 (15:48):
Well, of course a lot of that's tied the nutrition
and all this medical treatment in the first place, but
you cannot guarantee it anymore.
Speaker 4 (15:56):
I mean, this is this is a problem that's been
going on.
Speaker 6 (15:59):
You know, I've been in the business for almost sixty
years and you know went from you know, health certificates
that didn't require any kind of medications to now where
every time it changes hands, you have to have to
redo everything. And you know, when you're looking at a procedure,
preventive procedure like backs and like you know, the herd
(16:19):
guards and all of that sort of stuff you're talking
about sometimes in the first three months of age ten
twenty thirty medical interventions and you know they're already showing,
you know, at twelve sixteen weeks of age, you're already
seeing the problems in their health.
Speaker 4 (16:37):
And you know it's my job of guests to try
to fix them again. But that's not always easy.
Speaker 3 (16:44):
So what what other recommendations do you have for people
that are maybe thinking about rescuing a dog now of
the proper way to do it and the proper channels
and why they should consult with you on diet?
Speaker 6 (17:01):
Well, we are what we and that's the same it's
true with our with all all creatures actually, and in
fact even in the plant world. If you don't tend
your garden properly and feed it properly with the natural stuff.
Nothing's going to grow. Every every living thing has to
has a certain protocol that needs to be followed. Basically,
there's a very broad based one. You know, that's not
(17:24):
you know, take three of these tablets a day and
you know you can refine. It's all about the challenges
that you would actually see in nature.
Speaker 4 (17:33):
You know, they don't.
Speaker 6 (17:36):
You know, when we look at animals, grazing animals, especially cattle, bison,
that sort of thing. I was reading somewhere that when
America had you know, millions of bison, those bison never
stayed in one place. They ate up to they've found
so far that they've been able to catalog through remains
and stuff ninety seven different grasses and vegetation in their
(17:58):
in their journey, and they never stopped moving. So their
bodies working fine. They're getting the variety of the diet
that they need. That's some important part that rotation. Today,
an average pasture might have four different plants on it.
That's all our cattle are getting. That's all the bison
are getting. That's not a natural animal. You know, when
I walk into the supermarket and I will get a
(18:20):
vegetarian or vegan fat. Okay, chickens just wills to eat bugs.
There are true omnivore they eat everything. But yet, how
healthy can that animal be if it's already been you know,
given a deficiency and you know, and then of course,
you know, especially on the food side, then after we harvest,
(18:40):
we then treated those all you know, so many more
chemicals and that sort of thing. So our food is bad,
their food is bad as well. M And so.
Speaker 3 (18:53):
Tell everybody how they can check out your show, your podcast,
you know, all of that good stuff and how they
and also good website for my Paleo Pet and everything
else that you have to offer.
Speaker 6 (19:05):
Yeah, I mean, come visit us at my Paleo Pet.
We're down in Pompano Beach, Florida, on Sample Road. We've
been in business for twenty years with this particular company
and making our own foods herbal blends, basically a farm
to cable sore. If you will, I personally go out
and visit the farms that we source a lot of
(19:25):
our products from to make sure that they are the
highest quality, that are meeting the standards that we've set.
And of course health cafe where we give you all
this advice running now for almost eighteen years. Your number,
your second show on your platform. We've been here forever.
(19:46):
You can get through you know, the replays on YouTube
and Spotify and a whole bunch of other platforms iHeartRadio,
and of course right here on your platform. We're there
every week and the live show, of course, is on
Thursday nights. He for eight to nine o'clock at night,
and we you know, we having a chat room that's
(20:10):
open so you can ask open questions and you know,
leads some discussions. I've always started to bring in a
lot of different topics. It's not always about pets. A
lot of the times it's about you know, keeping the
pet parents healthy because that's a very very important part.
And you know, we provide a lot of service. A
lot of the topics that I use actually come from
(20:31):
in store questions and consultations that I do because that's
the hot buttons of the day are.
Speaker 3 (20:39):
So one. I have a question for you, sure, since
you're in a relationship now and any day your significant
other is going to ask you to get a pet,
what questions do you have for the pet health Guru
for your future responsibilities as a pet owner coming soon.
Speaker 2 (21:01):
Oh that that they already came. We have about one
hundred guppies.
Speaker 4 (21:08):
That's a safe way of doing it.
Speaker 2 (21:10):
Yeah, yeah, we we went the safe roud. You know,
we don't want past room around the whole house doing
their business on the carpet.
Speaker 6 (21:18):
So one of the other problems we have with pet
ownership and even our own health is that usually in
a relationship, one party is going to be more homeopathic holistic,
uh that nature, and the other one is going to
be you know, doctor white coat. And the conflicts are
you know incredible. Well, I want to feed real food.
(21:40):
Well no, that's that I have to feed this garbage
in a bag if you will, you know. So it's uh,
it's an interesting you know, uh dynamic that I run
across in the store all the time. And you know
it's you gotta be persistent. You gotta be consistent in
what you do as well. You know, you can't try
(22:00):
there is no single pill that solves all the problems.
You just work through it the way nature designs it.
Speaker 3 (22:07):
And do you find that going back to those hybrid
designer dogs, the people that spend a lot of money
on those, do they listen to your advice or are
they the ones that, you know, think because they have
this designer hybrid from a respected breeder, that they have
to get kibble.
Speaker 6 (22:27):
The problem, the big problem, is that what's convenient, you know,
when you're feeding fresh foods. You know, I grew up
in an ear where my mom cooked every day. Today
I talk to people every day. I never cooked for myself.
I never cooked for my family. Where is my family?
I didn't even know. And one of the things that
I've discussed with a lot of clients over the last
few months is the way we eat, the way we
(22:50):
feed our animals, with that diversity, with that rotational diet.
Back in the day when we hit a family, mom
was cooking a different meal every single day. Today we
pick up a pizza every other day, you know, you know,
and then we do it every other day because we
got leftover from the day before.
Speaker 3 (23:08):
So wait, wait a minute. I'm going to be a
guest this week on one of our shows, which is
a lot about online dating. It's called fifty Shades of Bullshit.
And you just made me think of something I'm going
to have to talk on that episode about because literally
what you were just saying, I had some female lamb
(23:31):
based me on online dating site like, oh, all because
I said, I'm looking for a partner in crime. Oh,
you probably are three generations behind and want somebody to
be at home and cooking three meals a day and
(23:52):
blah blah blah and went on. But when you said that,
I was flashing back to that of like and she
was like, really like lamb basing. You didn't even know
who I was, you know, I mean, listen to each
his own. But the bottom line is we were a
(24:13):
lot healthier back when we weren't eating garbage all the time.
Speaker 4 (24:20):
The food that's in the supermarket state is not food.
Speaker 2 (24:23):
Yeah, And one of the problems with cooking nowadays is
that back then, you know, you used to get all
the ingredients like seasonings and stuff from like separate condiments.
Now they're come in a bottle, all mixed together already,
and they of course added other things on top of
everything else, and it makes it easier to cook, but
it's also not very good for your health, That's what
(24:44):
I'm saying.
Speaker 3 (24:45):
And then so you have to buy more, and so
you have to pay vat bills or human bills because
they're putting stuff in there. It's all you know, It's interesting.
When I was in my early twenties, me and my
best bro and his girlfriend who was a longtime friend
of mine, even like I knew her before even him.
(25:06):
I got them together. We shared a house together and
she had a dog. It was a Newfoundland BJ and
she used to cook meals for this dog that Mark
and I would wish for. And I tell you she
(25:29):
was smart because we were probably giving her ship because
you know, we were on our own and she was
cooking the dog at gourmet meal like and and then
I met you, the pet health guru, and I'm like, oh, well,
maybe she was right.
Speaker 2 (25:45):
I mean, just look at everything that they put in
our food. We imagine what they put in theirs.
Speaker 4 (25:51):
It's it's it's horrible. There's no food in most of
the most of the pet foods. It's all food waste.
And you know, it's a.
Speaker 6 (26:00):
Way for industry to get rid of their food waste,
all the food processors that sort of thing, anything that
is bad. The FDA and the USDA just turn a
blind eye to what the big guys want to do.
And you know, we watched the lifespan of our dogs
go from twenty to thirty years down to about eight
and of course thousands and thousands of dollars spent on
(26:22):
that builds. The only time I've in the last thirty
years that I've even visited of that was one rescue
cat that we had was a broken leg. You know,
I just do real food, and the other thing is
on you know, everybody says, of course, it's so. It
started by the big three pet food companies. Never feed
(26:43):
your animal your food, people food, they can't have it,
no leftovers. Well, we didn't feed our dogs and cats
leftovers fifty years ago, sixty years ago, one hundred years ago.
Mom actually made an extra portion for the animals. It
wasn't leftovers by design. And yet again the language has
been so corrupted, you know, the narrative has been so
(27:05):
corrupted that you know, people just they don't know. Fifty
years ago I started doing some of our school rescues
actually and teaching teachers and things of that nature.
Speaker 4 (27:21):
We had. You know, it was one of the things
I kept stressing is, you know, every.
Speaker 6 (27:28):
Kid in the United States, every family, at some point
in time, is most likely to have an animal, about
seventy five eighty percent by the you know, the records
that are out there have an animal, but yet we
don't teach their kids in school one thing about how
to handle an animal. We don't teach you about how
to write check either, But although we don't write checks anymore.
Speaker 3 (27:50):
Right, oh, and speaking about things we don't have anymore,
I'm going to tell you about something to end our
segment that only you would understand that everybody on here.
I'll bet you Rebel doesn't even understand, and Wan definitely won't. Well,
he probably does because I already showed it to him.
But I've been since we moved studios. I was going
(28:14):
through all stuff and I'm like reorganizing everything, and I
found my original tape series for the Carlton Sheets Real Estate.
See I can see by Rebels. Look, she does not
(28:35):
have a clue what that is. Okay, and you know
one's just a generation that wouldn't know. But yeah, this
was the infomercial on all the time. And literally I
have it and it's probably not even like open, but
the box is all yellow, like like an old newspaper
(28:58):
would be. Yeah, I can sell it on eBay. I
I even have a VCR tape bad Saw It never opened,
that I think might be worth money. It's ozsie goes
to Hollywood, never opened in perfect shape.
Speaker 6 (29:22):
So when I was a manufacturer rep on the road
all through the eighties, I mean having those tape sets
from for everything from sales of motivation to.
Speaker 4 (29:34):
That's where you lived.
Speaker 3 (29:36):
Wait a minute, I brought a whole had a box
and storage. I brought in you know, cassette tapes. They
were Amway tapes, a whole box. Like I'm telling you,
it was a huge box of Amway tapes. Right now,
most of them are stacked on the conference table in
front of the desk here where I'm that I'm gonna
(29:58):
be going through and reorganizing. And I do have a
cassette player, so Automobile University, Like I wonder if I
can use my you know, my cord, my USB c
cord to hook into my cassette player to play it
(30:19):
in the car.
Speaker 4 (30:20):
That'd be important.
Speaker 3 (30:24):
Okay, so we need I have to show you one
other thing next week. I also have the Dean K.
Piper seminars on cassette that I found I have to
remember you use as a prompt prop for next week. Okay,
(30:45):
but anyway, ain't clues yet what you want to talk
about next week?
Speaker 6 (30:48):
Bill not yet it depends on what comes up this week.
You know, we're just starting it out. I'm sure I'm
going to get something.
Speaker 3 (30:55):
I have an idea. I have an idea. It would
be next week that we would do hold on, let's
see seventeenth no, the yeah, maybe.
Speaker 1 (31:04):
In a no.
Speaker 3 (31:05):
The following week, the twenty fourth, I think we should
do a show on should you give your pet Thanksgiving dinner?
Speaker 4 (31:20):
That's always a good one. We'll usually do something on that.
Speaker 3 (31:23):
All right, Well, there it is. We have a plan,
and probably the chapter two of that podcast will be
should we give rebel dinner for Thanksgiving?
Speaker 1 (31:38):
Oh?
Speaker 3 (31:39):
God, what did you do this week? You looked a
lot better last week? Rebel?
Speaker 5 (31:47):
Well, see someone complain the boat last week's.
Speaker 3 (31:52):
I think you were eating the I think you were
eating the my paleo pet food last week, and this
week you're just back to kibble. Well, Phil, always a pleasure.
You are such a wealth of information about pets. I
am thankful because my April lasted a lot longer than
(32:15):
she should have. You know, she's not with us now,
but and she would certainly not design her dog. And
I figured it out too with her wide pugs. Have
those smushed in faces because she used to always run
and at full speed at the wheels of cars driving by,
(32:38):
and literally it looked like she stopped short, like just
a millimeter away. But maybe what was really happening and
over time in genetics is you're just bounce it off
that wheel, off it. Yep, she did, though it used
to scare us every single time you couldn't stop her.
She went into lightning molt mode and literally right up
(33:01):
nose up to the wheel. I want to showing my age.
I almost wanted to say hubcap.
Speaker 4 (33:12):
One of those.
Speaker 3 (33:14):
Remember when you drive down the road at all side
of what hubcap was flying at you? That was because
of April. So everybody, okay, the Pet Health Guru will
be back again next week on the Positively Pipeman segment
of the Ventures of Pipe Man. But right now we're
(33:34):
going to segue. But first, before we do, we have
a commercial to play. Don't we want?
Speaker 1 (33:42):
We sure do?
Speaker 3 (33:43):
Here we go, all right, let's roll it.
Speaker 7 (33:46):
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fourteen through seventeen with my Chemical Romance, Bring me the Horizon.
Speaker 8 (34:00):
And shine down.
Speaker 3 (34:02):
Plus here's the veil.
Speaker 9 (34:03):
Looks Charlotte the Austring, Slive God, Smash Breaking, Benjamin, Marilyn Manson,
and so many more. Sonic Temple in Columbus, Ohio, May
fourteen to seventeen. Passes on sale now for as low
as one dollar down at Sonic Temple Festival dot com.
Speaker 3 (34:17):
Now, by the way, we are giving away free tickets
to that festival. And I have an idea. Maybe I
should give the free tickets to people's pets and we
could start a pet mosh pit. What do you think
about that bill?
Speaker 4 (34:31):
That would be interesting. I think that's what a lot
of the doggie daycarees already are though.
Speaker 3 (34:37):
Yeah, you know you probably are right, so but seriously,
you can't bring your pet. But if you have a pet,
you can go to pipe Man Radio on all socials
dm ME and you will be entered to win tickets
to Sonic Temple for twenty twenty six and you know,
(34:58):
and maybe we'll also to Maybe we should do like
a rescue drive, like everybody turn in all, you know,
a food drive, everybody turn in your kibble so we
can destroy it all and give real food for pets
out that. Let's do that. Okay, you're gonna run that
(35:18):
in Louisiana rebel. Meanwhile, now we're gonna go to some
powerful business strategies. We're gonna get rid of everybody here
and bring on Michael Barbarita from Next Step CFO and
he's gonna give us some powerful business strategies about risk reversal.
Roll it one, good guys.
Speaker 8 (35:43):
You have done to censure.
Speaker 3 (35:47):
Wow for you young. This is the pipe Man here
on the Avengers four Cy Radio with my Positively Pipeman segment.
And once again we're going to have a resident expert
(36:07):
talk about some powerful business strategies. So let's welcome to
the show. Michael Barberina from Next Step CFO. How are you?
Speaker 10 (36:14):
Thank you?
Speaker 8 (36:15):
Thank you Dan.
Speaker 10 (36:15):
Great to be here again. So today I want to
talk about something that business owners. I don't know why
they're hesitant, although I have three reasons later on why
I think they're hesitant.
Speaker 8 (36:27):
But it's a strategy that works very well.
Speaker 10 (36:30):
It's because the customer doesn't want to look like a fool,
doesn't want to make a mistake, doesn't want to be
embarrassed with their spouse.
Speaker 8 (36:41):
But it's called a risk reversal.
Speaker 10 (36:45):
And what a risk reversal does is it transfers the
risk from the customer to the seller, and it makes
it easier for the customer to say yes your offer.
So and what happens is is business owners one of
the things they think about is they think that they're
(37:06):
going to get a lot of returns or that customers
are not. You know, the customers are going to take
full advantage of the business owner, because that's all customers do,
is they take full advantage and they try to get
as much out of it as humanly possible, even if
it means, you know, returning everything and getting double their
(37:27):
money back or whatever the risk reversal happens to be.
Speaker 8 (37:31):
That's not the case. And I could tell you my
quick story when I was in the ski business. The
problem the customer.
Speaker 10 (37:37):
Had i the ski industry is they really never knew
if the ski they were being sold was the right
ski for them until they got it up in the
mountain and tried it out. And so we implemented what
we call the ski guarantees. Ski the ski three times,
you don't like it, bring it back for a brand
new pair, and keep bringing it back until we get
it right.
Speaker 8 (37:54):
And the result was eight thousand.
Speaker 10 (37:57):
Pair of skis sold a twenty five percent from the
previous year and only eight came back. Because all people
wanted was a great ski experience. And all people want
is whatever your product to service delivers, to have a
great experience with it.
Speaker 4 (38:13):
That's it.
Speaker 8 (38:15):
Sure, there's going to be a couple of people who
might take advantage of it, but.
Speaker 10 (38:20):
You're dealing with the law of large numbers, which means
your entire customer base. Out of your entire customer base,
believe me, only a very small percentage you're going to
take advantage of the offer. And what I find is
is when I present this to clients, they're really hesitant.
(38:41):
But there's three reasons why a business owner resists doing
a risk reversal. Number one, they're not confident in their
product or service or their quality, which is a big
problem if that's the case, because you have to you
have to be in a position, whether relatives how confident
you are about your product, that it's your obligation to
(39:04):
your obligation to sell that product to that customer because
you offer the best period for them. And if you're
not that confident with your product or service, then I
can understand why you're not doing a risk reversal.
Speaker 4 (39:20):
The other thing is.
Speaker 10 (39:23):
Business owners don't really understand the mathematics involved in the
value of the long term value of a customer. And
when you understand the long term value of a customer
and you understand that the risk reversal is going to
convert more of those customers into sales, then not only
(39:46):
do you have more sales today, but future the future
value of that customer is now in play and you're
going to increase the value of that customer. So it's
incredibly valuable once you get a customer, because once you
get a customer, there's a lifetime value component to it.
Speaker 8 (40:06):
They're going to order again and again and again.
Speaker 10 (40:09):
And because of that, the risk reversal is an outstanding
strategy because you're going to convert more people to say
yes to your offer.
Speaker 3 (40:20):
And then.
Speaker 10 (40:22):
The third reason why business owners resist risk reversals is
they're thinking like employees instead of strategic business owners. And
let me tell you what I presented my ski guarantee
to my staff. I thought I was out of my
mind because they had visions of thousands of pair of
skis coming back and us losing a ton of money and.
Speaker 8 (40:44):
It'll never work and boy, we'll lose our shirt.
Speaker 10 (40:48):
But that didn't happen at all. That the mindset of
a business owner is number one. The competition may not
be in position to do it. And by the way,
my competitive is never ever copied.
Speaker 2 (41:02):
Me on that.
Speaker 8 (41:03):
They never did wow, yeah, they never did.
Speaker 3 (41:08):
So.
Speaker 4 (41:09):
But but you know, the.
Speaker 10 (41:10):
Competition is going to either be slow to the draw
because you're going to be first doing it, or uh,
they're not going to be have the logistical positioning to
do it.
Speaker 8 (41:19):
They might not have the or the mindset themselves to
do it.
Speaker 10 (41:25):
So uh that but that's thinking like a business owner,
and thinking like a business owner is knowing that all
you're doing is giving the customer a great experience because
your product and services superior. And if you don't think
your product the services superior, that's big trouble.
Speaker 3 (41:43):
That's why they didn't compete. When your competitors didn't follow
suit with you, I.
Speaker 10 (41:48):
Know they were they were afraid to do it, and
they didn't know how great we're doing with it. Although
you know, rumors do get out unfortunately they do a
lot of and a lot of businesses they do, especially
within an industry.
Speaker 8 (42:01):
But uh, and so the fact that we were doing
well didn't didn't drive them motivate them to copy it.
And it was a simple thing to copy.
Speaker 10 (42:13):
It's not really it didn't really take much of a
logistical thing other than how do you handle a return,
which is kind of commonplace anyway.
Speaker 3 (42:20):
Well that's why so many companies, especially when you see
ads on TV or on the radio or you know,
even a lot of speakers do it. You know, they
always have that thirty day guarantee, and they have that
thirty day guarantee because they're convent that you're not going
to return.
Speaker 8 (42:40):
Absolutely, there's no question about it.
Speaker 10 (42:43):
And that's but that's the big hang up that we
business owners have with just thinking that all the customers
going to do is utilize the skate. Because with my
ski guarantee, they could ski the ski. I don't know
how many times they could skip the T ten times
and bring it back and I wouldn't it right?
Speaker 1 (43:00):
Right?
Speaker 10 (43:01):
So uh, and and they could and they could, and
what they could do, what they could have done is
every three weeks, every four weeks, bring it back and
try something else, because skiers love to try different right skis,
and so they could have done that, but all they
wanted was the great ski experience with the skis that
(43:21):
they had. If it was right for them, great, it
made their experience better and we did our job and
there it is. Yeah, it's just it's just amazing how
business owners are afraid to use that strategy, and it's
an outstanding strategy.
Speaker 3 (43:36):
You know, the.
Speaker 10 (43:39):
Customers saying to themselves, I don't want to look foolish here,
you know, or I don't want to have to explain
to my spouse.
Speaker 8 (43:49):
How I got taken.
Speaker 10 (43:50):
Yeah, okay, you know. So these are the things that
are going through the minds of the customer. They want
to make sure that they're not being taken and that uh,
you know that the product is going to deliver what
it's what it says it.
Speaker 3 (44:05):
Will deliver absolutely. So how do people reach out to
you get more information on this and other things that
you do to give them powerful business strategies.
Speaker 10 (44:15):
Well, what we do gain We'll do something a little
different than than most most companies. What we do is
we we are always looking to update our book with
you know, new and different ideas, and so what we
do is it's called a book interview and basically it's
sixty minutes on Zoom I present strategies for my book
(44:36):
and then I asked the interviewee.
Speaker 8 (44:40):
I asked them if a business.
Speaker 10 (44:42):
Owner were to implement this strategy that I just presented,
what impact would it have to a business in your industry?
And then I documented for the book uh and base
And by the way, if I if I like some
of their quotes, I actually put the quote in the
book along with their name and company name if they
if they want that, and sometimes they are not.
Speaker 8 (45:00):
They want to be anonymous, but.
Speaker 10 (45:03):
So right, so it gives them a little exposure as well.
But more importantly, they'll learned business strategies that their competition
isn't doing. So by as for a book interview, just
go to NeXTSTEP CFO dot net, forward slash contact, fill
out that contact form in the message section, write the
word book interview, and I'll send your calendar link to schedule.
Speaker 8 (45:26):
As simple as that.
Speaker 3 (45:28):
Beautiful.
Speaker 4 (45:29):
I love it.
Speaker 3 (45:30):
Once again, the wealth of knowledge that can help business
people be successful and profitable. They need to make sure
to tune in next week also to the positively Pipemine's
segment with you as our expert, given some powerful business
strategies that next week we're going to talk about a
(45:50):
cash collection strategy, So make sure to tune in and
thanks Michael for once again being the expert that you are.
Speaker 8 (45:58):
Thank you, Dave pleasure to be.
Speaker 1 (46:02):
Thank you for listening to the adventures of Pipemin on
w for c u I Radio
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