November 25, 2024 • 50 mins
Kaitlyn is the founder and owner of Social Media Doctor, a proud member of Step It Up academy, a best selling author, and a marketing coach to entrepreneurs.
Kaitlyn has been in the business world in one form or another since the time she was 18 and through her combined years of experience, the mentorship she has received, and the relationships she has made, she has been able to grow her own business as well as help multiple businesses flourish.
Winning Business Radio is broadcast live Mondays at 4PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Winning Business Radio is viewed on Talk 4 TV (www.talk4tv.com).
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Kaitlyn has been in the business world in one form or another since the time she was 18 and through her combined years of experience, the mentorship she has received, and the relationships she has made, she has been able to grow her own business as well as help multiple businesses flourish.
Winning Business Radio is broadcast live Mondays at 4PM ET and Music on W4CY Radio (www.w4cy.com) part of Talk 4 Radio (www.talk4radio.com) on the Talk 4 Media Network (www.talk4media.com). Winning Business Radio is viewed on Talk 4 TV (www.talk4tv.com).
Winning Business Radio Podcast is also available on Talk 4 Media (www.talk4media.com), Talk 4 Podcasting (www.talk4podcasting.com), iHeartRadio, Amazon Music, Pandora, Spotify, Audible, and over 100 other podcast outlets.
Become a supporter of this podcast: https://www.spreaker.com/podcast/winning-business-radio--3075598/support.
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Episode Transcript
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Speaker 1 (00:00):
The topics and opinions expressed in the following show are
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make no recommendations or endorsements for radio show programs, services,
or products mentioned on air or on our web. No
liability explicit or implies shall be extended to W four
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comments should be directed to those show hosts. Thank you
(00:20):
for choosing W four CY Radio.
Speaker 2 (00:30):
Churchill said, those who failed to learn from history are
condemned to repeat it. Kevin helen N believes that certainly
applies to business. Welcome to Winning Business Radio here at
W four CY Radio. That's W four cy dot Com
and now your host, Kevin helen N.
Speaker 3 (00:52):
Thanks everyone for joining it again today. I am Kevin
Hallanan and welcome back to Winning Business TV and Radio
on W four ORC wide dot Com. Of course, we're
streaming live on talkfor TV dot com and on Facebook.
It's that and that's at Winning Business Radio. And of
course we're available in podcast form after the live show
(01:13):
wherever you listen to your podcasts YouTube, I Heart Radio, Spotify, Apple,
et cetera, et cetera. The mission of Winning Business radio
and TV, as regular viewers and listeners know, is to
offer insights and advice to help people avoid the mistakes
of others, right to learn best practices, the how tos,
the what toos, the what not tos, to be challenged
(01:35):
and hopefully to be inspired by the successes of others.
Who are those others consultants, coaches, advisors, authors, founders and owners, entrepreneurs,
people with expertise. But you know, virtually every successful person
that I've ever had a chance to chat with has
that some form of failure in their lives and careers. So,
as I say, every week, while we have to all,
(01:56):
well we all, excuse me, you have to get our
knees skinned once in a while, I'm driven to keep
these scrapes from needing major surgery. Let's endeavor to learn
from history so we don't repeat it. I've spent the
better part of my career equipping businesses to grow from
solopreneurs to small to medium sized businesses all the way
up to the fortune fifty. I've seen some of those
companies win, and to varying degrees, I've seen some fail
(02:19):
I've had the opportunity to rub eilbles with some of
the highest performing people around and with some who probably
should have found other professions. In my own businesses, I've
had a lot of success, but some failures too, and
I like to think I've learned a lot from those experiences.
So you're going to hear from me my opinions and insights,
but you ask anybody who knows me, though have a
(02:40):
hard time staying quiet. But more importantly than me, you're
going to hear from experts, those consultants, coaches, advisors, authors,
founders and owners. And today is no exception. She's Caitlin Young,
founder and of Social Media Doctor, member of Stepping Up Academy,
affiliated with Iconic Alliance, best selling author and marketing coach.
(03:01):
Here's your bio. Caitlin Young is the owner of Social
Media Doctor, proud member of Stepping Up Academy, a best
selling author and marketing coach to entrepreneurs. She's been in
the business world in one form or another since the time
she was eighteen, and through her combined years of experience,
the mentorships she's received and the relationships ships I can
(03:21):
talk Caitlin don't worry that she has made She's been
able to grow her own business as well as help
multiple businesses flourish. She's been married to Scott Young since
twenty seventeen and currently lives in their home in Selina, Texas,
with their adorable cats and dogs. Caitlin, Welcome to Winning
Business Radio and TV.
Speaker 4 (03:38):
Thank you so much. I'm so honored that you asked
me here, really excited to talk it up with you.
Speaker 3 (03:44):
Cool. I'm glad to have you. So let's just start
right here, right from the beginning. Where'd you grow up? Nice?
Speaker 4 (03:50):
I grew up in Michigan on the East side, and
then we moved to the West side, and then literally
a month ago, we moved to Texas.
Speaker 3 (04:00):
That's why I asked. I knew that what precipitated the move.
Speaker 4 (04:04):
It's multiple different factors. One is a lot of our
clienteles down here. The other thing is community. There are
business owners and best friends and people have that become
family that we wanted to move closer to. And then
just also so that way a little bit more sunshine,
because it doesn't a little more happiness, all.
Speaker 3 (04:26):
Right, So let's go back to the question I was
trying to ask thanks for your patients. Caitlin sell us.
What it was like to grow up in Michigan where
you in the town where you lived?
Speaker 4 (04:36):
Yeah, so it was kind of fun because first ten
years of my life we lived near Detroit, like near
the city, right, so we I was homeschooled, so I
would go to homeschool groups and stuff. I was very
much a city girl. But then we moved to Lake
Odessa and well nowhere near Grand Rapids, and me and
my brother started a farm. We got lamas, we got sheep, goats,
(05:00):
works and completely three sixties flip. So it's it's gotten
city girl, country life, back to sea girl goes back
and forth.
Speaker 3 (05:08):
Well do you have a brother?
Speaker 4 (05:10):
Yeah, I actually have five siblings. I'm one of six.
There's three girls.
Speaker 3 (05:15):
Where are you in that birth order?
Speaker 4 (05:17):
I am the third, the oldest girl, but third on
the totem pole.
Speaker 3 (05:21):
Cool, wow, big family. And do your parents work? What
do they make their careers? Where they do Your dad
what's his career?
Speaker 4 (05:29):
So he is the sales professional for a carrier in Gable.
He does traffic signals, so he's like the traffic signals
salesman for the West side of Michigan.
Speaker 3 (05:39):
Well, that's interesting. So I always ask that because I
wonder if people get some dudes some don't get, you know,
skills or mindsets or entrepreneurial mindsets from parents. So where
did your entrepreneurial mindset or if you come from.
Speaker 4 (05:57):
I think he came from two things. It came from
my dad because he had the sales background. That also
came from just learning different things. When we were doing
four ahe doing farming and stuff like that. Right, so
me and my brother would pay for all the hay,
the things like that, Like we were the ones doing
the farm. And so because of that, if I knew
(06:19):
the value of money, I knew the value of putting
in the hard work to get the result on every
side and learning Okay, we can't spend this much on
feed or we have to do this right. So that
kind of opened the door. I didn't know what door
was opening until many years later, but definitely did.
Speaker 3 (06:38):
Wow, that's pretty cool. So what were your early interests,
say high school, before you graduated, what were you into?
Speaker 4 (06:45):
So I've always had a passionate for animals. I thought
for a long ast time that I would be a veterinarian.
Speaker 3 (06:52):
And I remember reading somewhere. You were the Lama girl
at one point.
Speaker 4 (06:56):
Yes, yes, I showed lamas. We were grand champions multiple
years in a row, and obstacle courses. But yeah, it
really it's the the animals were the forefront, and then
from there I didn't really know. Once I realized I
(07:16):
didn't want to be the one putting animals down, dealing
with all that art, I kind of became a quest
of Okay, what am I actually here for?
Speaker 3 (07:25):
And you're a dog and cat mom.
Speaker 4 (07:27):
Yes, I have two dogs, Zola and Sammy. They are
the lights of my life. And then my yeats nice.
Speaker 3 (07:36):
And you're married to Scott, So tell us about Scott.
Speaker 4 (07:39):
Yeah. So Scott and I met at Amway where he
worked and I was in town.
Speaker 3 (07:44):
Oh that's right, I knew that. Yeah, you told me
that before.
Speaker 4 (07:47):
Yep. And I was the shy one, which is funny
if you guys ever meet Scott, he's actually the shy
one and her really, But for at first I was
the shy one and we met going back and forth
on the elevator and next thing, you know, after he
asked me out, we got married eight months later.
Speaker 3 (08:07):
So now for those listening, you hear, am why you
think of selling you but you guys were working in
the warehouse and distribution, right, Yeah, I.
Speaker 4 (08:15):
Made some actual cosmetics.
Speaker 3 (08:17):
Yeah. Side story, I have a friend who sells Amway
and I used the men's face wash that you was
really good. It's really good, all right. So let me
ask you this, when did you know you wanted to
be in social media?
Speaker 4 (08:34):
Honestly, not until three years ago. Like it was kind
of a little backup on this, But I from the
time I was sixteen to twenty three, I was convinced
I was not supposed to be on this earth, and
so there was a time where I didn't see myself
doing anything. I kind of gave up, and when I
(08:57):
was twenty three, I got institutionalized and during that time,
those six weeks, I had to have a real heart
to heart with myself with my higher power and kind
of go through a Okay, why what am I supposed
to do here? So that kind of put me on
this quest because I realized that if I wasn't supposed
to be here, I want to still be here and
(09:19):
I wouldn't have this drive to do something more. So
that kind of started me on this quest to find, Okay,
what am I supposed to do. So I started kissing
a lot of frogs, worked at Walmart, worked at the factory,
worked at that factory, became an insurance Aye, didn't you
name it? And it was during a event I had
(09:42):
this feeling wash over me of just like you know,
I love the online space. There are so many people
pretending to be stuff they're not. There so many people
pretending to be something they're not meant to be. So
my passion and calling came from helping people stuff authentically
into themselves online and grow their businesses. And so that's
(10:04):
kind of where it started from. Long term answer short.
Speaker 3 (10:08):
That's really great. It's really great, And I was going
to ask that a little later. And I appreciate you
sharing that. It's very vulnerable. You have dealt with depression,
you have dealt with the kind of negative influences, outlooks, mindsets,
et cetera, and I know you've powered through that. So
congratulations and so glad to have met you when you
(10:29):
are so positive and you do have a passion. It shows.
I've met you several times now in full disclosure at conferences.
We go to a similar con at the same conference
a few times a year and that's where I you know,
of course I met you, and you don't come across
as somebody who struggles with those things. Yeah, nobody's perfect,
(10:51):
but you seem to have really got to handle on it.
Speaker 4 (10:53):
So yeah, it took a lot of years of work
on it, realizing oh my gosh, I might be the
problem when you start taking ownership. It's funny how things work.
Speaker 3 (11:09):
So I want to ask you about a few here's
the lesson or here's the question. It's about lessons. I'm
going to ask you about Walmart, about the various warehouse
and if it's one collective answer for warehouses, fine, But
working for Walmart, what was your key lesson? Learned everybody
we learned things and as you've said, you know your
(11:30):
journey has shaped you into who you are today. So
what did you learn from the Walmart experience?
Speaker 4 (11:36):
So, Walmart, it was definitely learning how to communicate with people,
learning how to deal with the interesting people you meet
and not like you know, because there are certain you
get everything when you come into Walmart. You get every
type of class, every person, and it's learning that every
person has their value and learning how to communicate to
(11:58):
them effectively and not just do the easy like, oh
my gosh, this person's so annoying, right, like, because that's
the first indication, especially when you're coming out of high school,
like you just want to you're the best, and you know,
right to take that step back and go, okay, this
is looking at from their point of view of if
they have a problem, what can I do to fix
(12:19):
that problem? You know, is it something I can handle?
And then from there knowing okay, is this something I handled?
My team handles because I had to team under me,
and so it taught me the power of delegation and
communication for sure.
Speaker 3 (12:32):
Well that's excellent. And how about the well, am I,
what was the lesson or lessons you took away from
amly am we.
Speaker 5 (12:40):
It would be SOPs of all things, because they were
all these cleaning procedures, all these things that kept things
so that way you knew the prime product was the same, right,
And I saw so many times what would happen if
someone didn't.
Speaker 4 (12:55):
Follow it, and why it was so important to have
different operations and procedures, and so that part instilled in
me like, oh my gosh, if I ever do something
like this, I need to have those same things because
I want to make sure I'm giving the same exact
thing that I promised this person to this person at
their own you know brand. Whatever it is I'm working on.
Speaker 3 (13:16):
That's really good. That's really good. And from one or
more of the warehouse positions.
Speaker 4 (13:23):
Who it taught me that I actually have a very
good inkling for machinery that I did not know like
I can. I was the line person taking apart these
huge dye sects and like selling them and things like that,
and so it taught me how to take things apart
(13:44):
and put them back together again. And that that came
further into like, Okay, now I'm building funnels and things
like that, you know in my business now, and I
can do that from the same place of strain it
manually because I know, okay, if I take this part,
these have to come back exactly how they were.
Speaker 3 (14:02):
Yeah, there's a vision there. I definitely see that. I
definitely see that. All right, we're going to take our
first break. Hopefully no more technical challenges again, so unusual,
but hey, it happens, I'm not gonna loose sleep. So
we'll be right back in about one minute with Kaitlin Young.
Speaker 2 (14:20):
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Speaker 3 (15:30):
We're back with Caitlin Young's founder and CEO. I was
going to say CEO and founder. Founder and CEO sounds
better to me. I don't know why it could be wrong.
Who cares founder and CEO of social media doctor? So
when you wanted to be in the social media space,
why not work for somebody? Instead you chose to start
your own company.
Speaker 4 (15:51):
So the reason I decided to start my own company.
Is because everybody does the cookie cutter thing. They're like,
just get as quickly as possible done production, you know,
That's what everybody pushed. And the other thing is is
even though I had not had like a social media
job before this, I was doing social media for Walmart.
(16:12):
I was doing social media for this factory. I kept
being gravitated to that role. Yeah, and so I wanted
to do things differently because I'm stubborn andious.
Speaker 3 (16:25):
I wouldn't know anything about that. Yep. Uh So what
take take us through the process. First of all, you
had to jump out of a weekly paycheck or bi
weekly paycheck into a business where you had to create
that you probably didn't have it from the jump. So
take us through that thought process and the you know
(16:47):
the experience of jumping. Yeah, both feed forward.
Speaker 4 (16:51):
So I jumped like three times very quickly. So the
first time was at Walmart. I was like, you know what,
this is a done end job. There's not that I
can do from here that is going to make an
impact where I know I need to. So I became
an insurance afe and thinking I'll help save lives, right, Like,
I'll do that but the passion wasn't there. It was
(17:12):
just a paycheck. And so then three months later I
jumped into being a consultant for a mindset coach at
the time, and I, again I was having fun with
the social media for him background, and I realized that
there were some things as I got clear on my
(17:33):
core values, that we weren't aligned, Like there was just
different alignment happening and not bad nothing, It's just we're
different people. And so I made the choice at that point,
after having that aha moment of like, yeah, this is
where I need to step into. I literally took the
last one hundred dollars my name registered my business and
(17:58):
was like here we go and lo and behold. I
had two people that had been watching me do it
for myself because at this point I'd been posting that
we're like, hey, I want to hire you, like cool,
I got two clients. Weird time, We're not completely screwed,
We're okay. And I so I jumped in fell flat
(18:20):
on my face at first because I realized quickly, oh crap,
there's a lot to this social media.
Speaker 3 (18:26):
Those are the best lessons.
Speaker 4 (18:28):
They are They are like I was like, if I
post a picture it's going to be good and we're good.
You know, I like the picture of everybody else. Well,
that's not how that works. You have there's a whole
brand strategy, there's all the algorithms things and all that.
But I had to learn the lesson the hard way
in order to get to where I am, and I'm
(18:49):
grateful for it for sure.
Speaker 3 (18:51):
Yeah, you'll never forget those lessons. Right. Do you have
a team? How big is your team? Is it virtual
or otherwise?
Speaker 4 (19:00):
Yes? I do have a team right now. We are
four people. They are actually one is in Massachusetts, the
others in Virginia, and the other one is in the
Netherlands and then very cool. So but yeah, we are
all virtual right now. We are working to build an
in office here in Dallas in the next year, but
(19:23):
right now that's the team.
Speaker 3 (19:25):
And Selinas, by the way, for those that don't know,
is a suburb of Dallas.
Speaker 4 (19:30):
Yes, exactly.
Speaker 3 (19:33):
So who is your ideal client?
Speaker 4 (19:36):
Yeah? So we work with like three main categories business
coaches and consultants, car audio shops and contractors, and then
IVY therapy bars. Those are like three.
Speaker 3 (19:51):
Very cool.
Speaker 4 (19:53):
And we have different members on the team that specialize
in different things. So that way we're not like, oh yeah,
I can totally do a lot re single industry. I
do not believe that, but yeah, those are the people
that we love working with that we know their stuff
and we can actually get them.
Speaker 3 (20:08):
The results fantastic, And so why do they need you?
Speaker 4 (20:15):
In short, why they need us is because there's so
many marketing agencies. There's so many people promising a billion leads,
promising all the results in the world, but no one's
actually taking the time to show the business owners how
to do it themselves. And they're also not taking the
time to open the whole hood. They're like just showing
(20:37):
enough to keep them there, enough to actually get them
enough to thrive on their own. And so that's where
we come in, like, yes, we have done for you
options and stuff. At the end of the day, I
want you educated on why we're doing it all so
that way you can keep me accountable to on your plan.
Speaker 3 (20:55):
Oh that's really good.
Speaker 4 (20:56):
That's the whole goal is I want to see you
and because when you win, guess what happens is it reciprocates.
I am a huge believer in a law of reciprocity,
and I don't do this just to help me win.
But it does come around, and I've seen it over
and over again.
Speaker 3 (21:14):
So I know this may seem like an obvious question
to viewers and listeners, but I want to hear your
take on it. Why is a social social media presence
crucial for businesses?
Speaker 4 (21:25):
Oh my gosh, So that's where everybody's living now, I
mean every single day. It's insane. Like the average screen
time on social media now is like four and a
half hours a day, which is insane. But first of all,
you're getting your message out to the masses without having to,
(21:45):
you know, pay for ads. You can't pay for ads,
and you know make it more so absolutely, but you
get free advertising. You also get to give an inside
view to your viewers of like how you actually operate,
how you actually do things, to feel like they're a
part of your journey with you, which means you're building
no like and trust. And the more no I can
(22:07):
trustee build, the easier they are to sell.
Speaker 3 (22:10):
So after a while, it seems people know you even
though they've never met you. Oh.
Speaker 4 (22:14):
Absolutely, I've had it at like airports. I've literally walked
out an airport terminal and go, oh my gosh, you're Caitlin.
I'm like, yeah, I have no idea if you are.
But you know, I was just like, oh my gosh,
someone recognized me, Like I was watching your reel.
Speaker 3 (22:29):
This real happy.
Speaker 4 (22:31):
It's so cool. You don't see it happening. And it's
not like I have millions of followers either, guys like
I have five thousand on Facebook. But because it's my
ideal clients, my niche, it becomes a rating fan.
Speaker 3 (22:43):
Kind of oh that's really good. Yeah, good, because I
think a lot of people chase the likes or the views, right,
But it's not all about that.
Speaker 4 (22:52):
No. That was my first mistake in social media. It's
I was like, I mean to buy followers. I'm going
to do all this and we're going and what ended
up happening as an account got banned, all the viewers
left like it. It was terrible. What actually matters is
the quality of your the quality of engagement, rather than
(23:14):
the quantity. And so it's not posting ten thousand billion
times a day, it's posting one or twice. It's being
authentic and actually showing some of your life, not making
every single post perfect graphic, but actually going live and
just talking with people. That's what people crave because there
is so much AI, there's so much cool things to happen,
(23:37):
but it's removing the human element, which is what people crave.
Speaker 3 (23:40):
So you are, I will say, you are very excuse me,
authentic in your posts. So another congratulations on that. How
are you using AI and how are you coaching others
to use AI?
Speaker 4 (23:53):
So I do train AI on my brand voice. I
do take the time, however.
Speaker 3 (23:58):
And which ai chatch e pet okay.
Speaker 4 (24:02):
I have played with a few others, but Chetchapeta just
gets me. But the thing with it that I am
super conscious of is it's not one of those things
you can train and then just copy paste into your feed.
You need to go in and add your fun words,
your your different language that you use. Because for me,
(24:23):
I say y'all, I say, like, you know, I have
different keywords.
Speaker 3 (24:27):
I say wait, wait, wait, you're from Michigan. You're not
supposed to say y'all.
Speaker 4 (24:30):
I know, I know, I got lost in the transition
and like something happened, and I.
Speaker 3 (24:36):
Say it, that's funny, that's cool. Of course, I'm just
kidding it. That's cool.
Speaker 4 (24:41):
Oh absolutely, it's hilarious. But you know, if I didn't
edit that into my stuff. People people spot right away going,
oh my gosh, used another AI right now? Am I
saying that you can't use it? Absolutely not. I use
it daily. However, authenticity is more important to me, and
you know, quantity. Going back to the quantity piece, I
(25:03):
could easily be like, oh yeah, I can get a
billion posts out today, but if are they going to
be at the quality and the authenticicity level that I
expect from myself and that my audience six books?
Speaker 3 (25:18):
And how are you coaching others to use AI in
their businesses?
Speaker 4 (25:21):
So right now, I am coaching them to train it
on their voice. What I do is actually I make
them right handwright or type posts like ten to fifteen
of them, and then what they do is they'll upload
it into chatcapet and say, hey, analyze my writing style,
analyze how I talk, how I speak, and we just
keep putting tidbits off like that and chatcapet. And so
(25:45):
then when we go to write a post with it,
we say, now, take all that knowledge that I upload
it to you right and create a post on whatever
the topic is. And then we take that post, we
edit it, we make it sound even more like us,
because there will be things right, we were middle quotation marks,
(26:06):
and you know, then we're able to then craft an
image or maybe we took a photo of flowers or
something that goes with the posts and we put it
with it. Right. So that's that's how I encourage people
to use it also in crafting scripts for reels and
then going back through and editing and again those words
that sound like us, because if you don't say stupendous
(26:26):
or like these are big words and you're saying them
all people are gonna be like, Okay, excuse AI.
Speaker 3 (26:32):
The joke word, I use it terrific. I've heard it
in you know, sitcoms and movies. That's just terrific. Nobody
says that. Nobody says so. By the way, for those
that are learning about AI, that's in the paid version
very instance versus the free the free version doesn't really
learn our own voice.
Speaker 4 (26:52):
Yeah, I definitely think it's important to get that paid
version assets a monthly, but it does make it some
much easier, especially if you are making content regularly like
you should be.
Speaker 3 (27:04):
All right, a couple questions before the next break. What
are the different platforms that you utilize for yourself and
for your clients?
Speaker 4 (27:13):
So Facebook, Instagram, LinkedIn, TikTok, and YouTube shorts. Those are
the five. Most of my clients don't do a lot
of LinkedIn because they're shop locations. They're not really doing
the business to business thing. They're doing more of the
business to consumer. So we don't really do much with LinkedIn.
(27:34):
For my business coaches, we do. But Facebook is an
excellent must have, and so it's.
Speaker 3 (27:42):
Instagram in my opinion, and these are Facebook both personal
as well as business accounts.
Speaker 4 (27:47):
Absolutely, I am a huge believer that you if you
are a business owner, you should be having a very
active personal presence because it feeds into your business. Pick
a b if something happened to your business, if we
had a lesson and we had to start a new business, right,
you can funnel all your followers from your personal account
(28:09):
into that new business. You fall into that new page.
If your account gets banned, because social media accounts get
taken down all the time, you're protecting your assets on
a deeper level by having both active.
Speaker 3 (28:23):
All right, what do you say to somebody who says, TikTok,
my kids are on TikTok. It's super annoying. I hate it,
And besides, it's going to be banned soon.
Speaker 4 (28:31):
So first of all, it's been talked about being banned
for the last three years. It has not been banned yet.
A b Actually, there are more buyer type people on
there with the TikTok shop, with walking live and buying
things like if you go on there and you were
going to go tell let's say a Black Friday especially,
(28:53):
I'm like, carr are audio speakers or something, and you
go live and you start selling it there, people are
actually buying it in real time. It's pretty amazing, Like
it's there they have it's so set up and seamless,
and we're seeing more of the older audience. The average
audience is now twenty to forty, where it was like
fourteen to twenty eight, so that audience is going up.
(29:15):
I don't see that changing. But again, if for some
reason it was banned, you should be building on more
than one platform anyway.
Speaker 3 (29:23):
All right, all right, so I know you're going to
say something like that, but I didn't. I didn't know
exactly what the response was. But hey, we have to
adjust if it, you know, somebody's account gets locked out,
we got to adjust anyway, exactly.
Speaker 4 (29:34):
Always encourage two accounts at least for that reason.
Speaker 3 (29:39):
All right, let's take our second break right here. We'll
be back in just a minute with Caitlin Young, founder
and CEO. See, I think that sounds better of social
media doctor. I like.
Speaker 2 (29:55):
You're listening to Winning Business Radio with Kevin helenet on
w CY Radio. That's W fourcy dot com. Don't go away.
More helpful information is coming right up right here on
Winning Business Radio.
Speaker 8 (30:11):
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Speaker 2 (30:45):
And now back to Winning Business Radio with Kevin Helene
presenting exciting topics and expert guests with one goal in
mind to help you succeed in business. Here once again,
is Kevin Helena.
Speaker 3 (31:04):
All right, we're back with Caitlin Young, founder and CEO
of Step It Up, a cad of no Social Media
Doctor member. Don't tell Thomas I said that. As you know,
Thomas has been a guest founder of Social Media Doctor,
member of Step It Up Academy, on the leadership of
Iconic Alliance. We'll get to those both in a little while.
Two time best selling author and marketing coach. Here's where
(31:27):
I want to go now. You say you help businesses
grow while also targeting their ideal client with your words
our eighty twenty system. Can you tell us about the
eighty twenty system?
Speaker 4 (31:40):
Yeah, so the eighty twenty system. Basically, we're only asking
for a sale twenty percent at the time. We're not
asking for the sale every single post.
Speaker 3 (31:49):
Right.
Speaker 4 (31:49):
I don't know if you guys have seen it, but
there's those real Olyer pages where every single one is
a listing, every single one is by my stuff. Right now,
you're like, okay, whatever, until you actually need something, then
you go look for I mean, you know you can
find them because they're that easy to find. But what
we do with the other eighty percent of the time
(32:11):
is building that No like and trust. So entertaining content,
educational content, emotional provoking content content, you're drawing emotions, drawing connections.
So it for me my dogs, right, I posted on
my dogs. They're being funny. The people that are my
(32:31):
ideal clients that love dogs are tuning into that.
Speaker 3 (32:33):
Right.
Speaker 4 (32:34):
And then the next post, Oh, I have this amazing offer.
Guess what now they see that post because they saw
that one, and you lay the lead. So that's the system.
It's basically only pitching twenty percent of the time, using
the other to build the no like and trust.
Speaker 3 (32:50):
All right, So this next question seems connected to the last.
You say you put the heart back in social media?
Talk about that.
Speaker 4 (32:59):
What I mean by that is there is so easy
to find social media content that's cookie cutter. You have
can't bell, You have all these tools and it looks
the same. Right, it's same with the AI thing. You
put the AI in, you don't personalize it. It's the
same as everybody else. Putting the heart back in means
extracting your core values, your mission. So when we like
(33:22):
work with someone or literally have like bajillion long question
Eric and really personal with them for that reason is
we want to extract the heart, the reason why they
do what they do and putting that on social media,
because someone who's passionate about what they do is so
much more interesting, so much more magnet. Like a magnet, right,
(33:46):
you get drawn to them. Then someone that's just like, hey,
buy my stuff or hey I have this here, educate
yourself on the sea, right a lot more. You get
excited and people feel that in the energy of the videos,
the photos, whatever you're doing.
Speaker 3 (34:01):
All right, I want to go down the list of
services that you offer your clients, and I want you
to touch on these for I don't know, twenty thirty seconds,
not we're not timing it, but just roughly, you know,
social media accounts set up.
Speaker 4 (34:13):
Yeah, So when someone works with us, we help them
set up their accounts, you know, optimize the to their brand,
We get clear on their brands, make sure the emission
core values all that, because I will work with someone
if they don't have those in place. So I either
point them in the direction of my coach, or I
get them a book or a worksheet and we go
(34:34):
through those before we even start there, and then that
helps us set up the accounts for success.
Speaker 3 (34:41):
Tailored content strategy formulation.
Speaker 4 (34:44):
Yeah, so the strategy is, okay, are they a brick
and mortar business to you know, what industry are they
and who are their ideal clients? Okay, what are those
people engaging with? And looking at those top posts and
then coming up with the strategy to get the client
the best results from that.
Speaker 3 (35:03):
So are you able to work with someone who has
a concept but no execution yet.
Speaker 4 (35:09):
Yes, we can help them basically when they haven't a
concept like their startup and the like I have this idea.
What we do is we walk them through what that
looks like. First, we don't go okay, cool, let's just
start building this thing. We get clear, okay, machine core value.
I might bring in someone that I know to help
(35:29):
get them even more clear on that, depending, but I
definitely have worked with quite a few of them.
Speaker 3 (35:35):
Cool all right. Next to is in depth data analytics.
Speaker 4 (35:39):
Yeah, so monthly analytic reports go out to our clients.
It's you know, okay, what's our reach like what, and
then some feedback on what we can do to increase something,
if something dropped, things that we need to adjust going
into the next month, and so then the client knows
exactly what's happening in their social media realm and what's
(36:02):
affecting it too.
Speaker 3 (36:04):
So I'm probably the haartest thing, you know, I know
it all and social. But what I do know is,
because I've heard from a lot of people, is stuff
changes all the time, like it does all the time, right,
so you have to continually adjust. Yes, you have to
have to know how that. You have to know how
to continually adjust.
Speaker 4 (36:20):
Yes, that's exactly. It's insane how often it changes. So
you know, I find I have like a few people
I follow on Instagram that are like in the back
pocket of the CEOs, and so you know, I am
constantly learning and growing. And that's part of any business.
You're always learning and growing, right for sure?
Speaker 3 (36:44):
All right. Next on the list is hands on account management.
Speaker 4 (36:48):
Yeah, so that's us in the account posting in real time,
engaging with their audience that some comments, we're commenting back
and yeah, so.
Speaker 3 (36:59):
You're able to do that to manage that rather than
because that's you know, I've heard that too. I've talked
with a lot of people and their fear is I
don't have the time to respond all that, and if
I don't, and I'm creating another problem, right, lack of engagement.
Speaker 4 (37:12):
Yeah, the engagement. And then also like we don't use
schedulers every other social media agency does. Yeh, we post
in real time. We are literally the ones in there
posting because again, the algorithm likes people. Because if the
algorithm you're not on the platform, you're not watching their ads, right,
and so then they're not getting paid. You're in there,
(37:33):
they're either're going to reward you with that.
Speaker 3 (37:35):
Well that's good, and this might tie into that innovative
campaign conception.
Speaker 4 (37:41):
Yeah, So we do a lot of boosting campaigns and
things on Instagram, and so it's figuring out okay, the
product getting clear and all that, and then building a
campaign based on the result of the client wants.
Speaker 3 (37:57):
How do you know if something should be boosted and
if it should not, And well, I guess.
Speaker 4 (38:02):
So for if someone is, it depends how quick the results.
The client wants the results, but obviously they want quick results,
but it depends on their budget. It depends on you know,
if there's a specific launch date. So if I were
throwing an event in two months, right, I would want
to start boosting a post a week about the event, right,
(38:24):
talking about like hey you need to do this, come
to this event and have it in the area of
the event, or if I wanted to increase my traffic
to just my page in general, because if people are
coming to my page, we'll do brand awareness boost, which
is just bringing people in to follow us, because once
they start following, they keep seeing it, they stay. So
(38:46):
it's again dependent on the industry, dependent on the goals
and things like that. But those are a few examples.
Speaker 3 (38:53):
And the next one the list is engagement enhance enhancement.
Is that what that means?
Speaker 4 (38:59):
So engagement enhancement that can help with it. The other
thing we do is we use tools like many chat
and GHL where it will actually when someone comments, it
will respond back to them in real time and use
the language we program it to. So that way, then
(39:21):
the algorithm seeing another comment on there, right, and then
it keeps boosting it because the more activity on a post,
the farther it's going to reach.
Speaker 3 (39:31):
What about performance and performance assessments? Excuse me?
Speaker 4 (39:36):
Yeah, so we'll do audits on social media accounts where
we'll sit down and tell people this is where you're
at and this is why, and then get them an
action plan. You know, even if they don't like work
with us, they have an action plan that they can
go take it and at least have an idea where
to start, because that's something that I wish I had
when I first started social media. Is someone going, hey,
(39:58):
this is where you're at, this is where you could be,
this is how you get there.
Speaker 3 (40:05):
Video editing and content design.
Speaker 4 (40:08):
Oh yeah, we do, Oh my gosh, probably one hundred
reels a week right now. It's insane and it's not
as labor intensive as people make it out to be.
If you know what tools to use. There's a lot
of good ones out there. Cap cuts free, There's a
(40:28):
lot of different ones that you can take and create
amazing content. The part that comes into play is knowing
how to keep the audience on the video, how to
keep them engaged, how to not have them scroll away?
To stop the scroll?
Speaker 3 (40:45):
What's that free one?
Speaker 4 (40:47):
So cut? Cap cut is free. They have a free
one that you can play with and they have painted
versions of it too. But it's a good place to start,
all right.
Speaker 3 (40:57):
Last, and you mentioned this earlier, strategic funnel design.
Speaker 4 (41:01):
Yeah, so having a funnel that converts, right, I mean,
if it doesn't, it's it's a crappy funnel. And you
followed that effort and on social media. You kind of
just proved yourself did that multiple times, learned the lesson.
We teach the lesson.
Speaker 3 (41:18):
All right, and you have a coaching program. Tell us
about the coaching program.
Speaker 4 (41:22):
Yeah, so I have a coaching community that basically I
go live every other weekend and I train on the
newest things happening in social media to keep people updated.
And the opposite weeks we have asked us anything where
they can hop into Zoom with me and I answer
any social media questions they have.
Speaker 3 (41:41):
And those are subscribers monthly, weekly, subscribers something like that.
Speaker 4 (41:46):
Monthly, and they also get access to my seventy five
module course as well as accountability forms every week that
I get them live feedback on.
Speaker 3 (41:56):
Very cool. All right, let's talk about the two affiliations you. First,
you're a member of Stepping Up Academy Thomas Keene and others.
So tell us about Stepping Up Academy and then your
role within Step It Up Academy.
Speaker 4 (42:09):
Yeah, Step Up Academy. So Thomas is my coach and
I also work on the team. I do all their
social media, my team does, and so we're doing the reels,
the posts, all the engagement it's us on his personal
Facebook profile, he'll do some of more of those posts
everything else we do. And the cool thing though, too, is,
(42:33):
like I said, he's my coach as well. He is
the reason we've been able to systemize and hire where
we are because of the knowledge I've learned from him
on the back end. Very grateful for him, Grateful to
also have the opportunity to help his clients. I get to,
you know, speak on his events almost every time right now,
(42:54):
and it's been a very grateful blessing.
Speaker 3 (42:57):
That's awesome and I kind of alliance tell us about that.
Speaker 4 (43:02):
Yeah, so also do their social media. Chris has been
a great mentor for me.
Speaker 3 (43:08):
This has been on the show too.
Speaker 4 (43:09):
Yeah, he's an absolutely amazing I've met so many amazing
people during this networking and like alege Best, like you said,
there's just so many cool people out there that I
have been able to meet and integrate with, and we've
helped them, They've helped us, and it's just this beautiful community.
Speaker 3 (43:28):
And you're a two time bestseller. First is your book
Unmasking the Greatness Within? Where'd that come about? How did
that come about? And tells a synopsis of the book.
Speaker 4 (43:40):
So it came about when about three years ago, when
I realized that, you know things, I have a bigger purpose. However,
this is the lesson I have published that book. The
reason being is I wrote that book from a victim mentality.
I was still very much in a victim mindset and
(44:00):
a love letter to the woe was me Caitlin, and
I had to look at it from a different point
of view once I started working on extreme ownership of
myself and I don't want one to read this. This
is encouraging people to be in a toxic state of
mind and that's not my mission. So I unpublished. It
(44:20):
was a bestseller, absolutely, but for the wrong reasons. My
second book was a collaborative and it was a chapter
on community and building a business and things like that.
Very proud of that. My next book is in the works.
It should be out the next year.
Speaker 3 (44:39):
Is there a working title right now?
Speaker 4 (44:42):
It is in between two. I won't give them a way.
Speaker 3 (44:45):
Okay, okay.
Speaker 4 (44:46):
Topic it's going to be social media related. This is
going to be my social media one.
Speaker 3 (44:51):
And the collaboration was Brian Wright's book for those interested,
Greatest Lessons Learned from Being an Entrepreneur, Volume one and
you were featured. Yeah yeah, all right, let's see. Tell
us about your podcast, Digital Dose podcast.
Speaker 4 (45:07):
Yeah, yeah, absolutely, you know it's I host people on
there and we talk about the different things in business
that people don't want to talk about, but also we
dive into how people can take that information and implement
it on the podcast, right, something implementable is always on
(45:29):
those episodes. We've been in a little bit of a break.
We're going to be starting back up the first of
the year. But well, absolutely a fun show to listen
in to.
Speaker 3 (45:39):
That's very cool. All right, let's see we only have
a couple of minutes. Which questions do I want to
go to? Oh, tell us about this? You have a
Black Friday. I'd be remiss if I didn't give you
the opportunity Black Friday five day flash sale. Tell us
about that, right, that's can access it.
Speaker 4 (45:56):
So funny little throwback story. Yeah, Thomas and I both
decided we were going to do this thing, and we're like,
you know, we had these amazing ideas of how all
the ways we could get value, and then homegirl over
here got pneumonia last week, and so it was It's
been an absolutely amazing experience and like really excited for
(46:19):
the sale. It was so much fun, like laughing through coughing,
like came through last week completely on topic. But so
it is a five day sale. We have a different
offer coming up each day. Some are collaborative, so I
have some offers with Thomas and Catherine. I have somewhere
(46:39):
it's me flying up to people's locations tonight, and there's
the course and stuff like that. But absolutely amazing week
full of great deals.
Speaker 3 (46:49):
All right. So I combine this question with the next
where do they get that access to the five day
flash sale and who in the listening and viewing audiences
should re sho out to you? How and why?
Speaker 4 (47:02):
So our Black Friday sale is literally at black five
day Black Friday Deal dash dot com.
Speaker 3 (47:11):
I say that one more time, five day Black Friday
Deal dash dot com.
Speaker 4 (47:16):
Yes, Black Friday. Let me make sure here before I yeah,
Black Friday five day deal dash dot com. And you know,
I'm a weird nerd. I bought like the domain and
stuff like that because you know, I couldn't just have
this sm doctor domain. But so yeah, uh that is
(47:37):
the one. And then as far as who it's for,
you know it be contractors, coaches, uh, people looking to
get more into social media, other social media managers, car Audio,
twelve guys IV therapy bars for.
Speaker 3 (47:55):
Sure, outstanding, outstanding and the best way for them to
reut to you.
Speaker 4 (48:01):
So at somedoctor dot com, any forum on there will
go directly to me perfect. Yeah.
Speaker 3 (48:10):
Hey, this has been fun for me. I apologize for
the technical difficulties earlier. I'm blaming the internet for that,
but it is what it is. Thank you so much
for being here and for taking the time.
Speaker 4 (48:22):
Yeah, thank you for having me on the show. I
was absolutely honored when you're asked, and I appreciate you
having me on.
Speaker 3 (48:28):
Of course, then I will see you in person. I'll
give you a hug in February.
Speaker 4 (48:32):
Sounds good.
Speaker 3 (48:33):
Thank you so much, Kevin, and thanks everybody for watching
and listening. This is a show about business and business
growth and challenges marketing. Reach out to Caitlin's If it's growth,
maybe it's a sales effectiveness issue. Whether your team is
small or large, and regardless of the industry, it doesn't matter.
Feel free to reach out to me Facebook or LinkedIn
(48:55):
and you can best way is for now at Winning
Business Radio. You can drop me a note. Kevin at
Winning Business Radio dot com. Our company is Winning Incorporated.
We're part of Sandler Training. We develop sales teams into
high achievers and sales leaders into true coaches and mentors. Listen,
We're not right for everybody, but maybe we should have
a conversation. Thank you once again to producer and engineer
(49:17):
one in particular one with the challenges today. Thank you,
job well done. Be sure to join us next week everybody, Monday,
December second, we'll do it all over again. Until then,
this is Kevin Heleenan.
Speaker 2 (49:29):
You've been listening to Winning Business Radio with your host,
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For more information and questions, go to Winning Business Radio
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(49:52):
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(00:20):
for choosing W four CY Radio.
Speaker 2 (00:30):
Churchill said, those who failed to learn from history are
condemned to repeat it. Kevin helen N believes that certainly
applies to business. Welcome to Winning Business Radio here at
W four CY Radio. That's W four cy dot Com
and now your host, Kevin helen N.
Speaker 3 (00:52):
Thanks everyone for joining it again today. I am Kevin
Hallanan and welcome back to Winning Business TV and Radio
on W four ORC wide dot Com. Of course, we're
streaming live on talkfor TV dot com and on Facebook.
It's that and that's at Winning Business Radio. And of
course we're available in podcast form after the live show
(01:13):
wherever you listen to your podcasts YouTube, I Heart Radio, Spotify, Apple,
et cetera, et cetera. The mission of Winning Business radio
and TV, as regular viewers and listeners know, is to
offer insights and advice to help people avoid the mistakes
of others, right to learn best practices, the how tos,
the what toos, the what not tos, to be challenged
(01:35):
and hopefully to be inspired by the successes of others.
Who are those others consultants, coaches, advisors, authors, founders and owners, entrepreneurs,
people with expertise. But you know, virtually every successful person
that I've ever had a chance to chat with has
that some form of failure in their lives and careers. So,
as I say, every week, while we have to all,
(01:56):
well we all, excuse me, you have to get our
knees skinned once in a while, I'm driven to keep
these scrapes from needing major surgery. Let's endeavor to learn
from history so we don't repeat it. I've spent the
better part of my career equipping businesses to grow from
solopreneurs to small to medium sized businesses all the way
up to the fortune fifty. I've seen some of those
companies win, and to varying degrees, I've seen some fail
(02:19):
I've had the opportunity to rub eilbles with some of
the highest performing people around and with some who probably
should have found other professions. In my own businesses, I've
had a lot of success, but some failures too, and
I like to think I've learned a lot from those experiences.
So you're going to hear from me my opinions and insights,
but you ask anybody who knows me, though have a
(02:40):
hard time staying quiet. But more importantly than me, you're
going to hear from experts, those consultants, coaches, advisors, authors,
founders and owners. And today is no exception. She's Caitlin Young,
founder and of Social Media Doctor, member of Stepping Up Academy,
affiliated with Iconic Alliance, best selling author and marketing coach.
(03:01):
Here's your bio. Caitlin Young is the owner of Social
Media Doctor, proud member of Stepping Up Academy, a best
selling author and marketing coach to entrepreneurs. She's been in
the business world in one form or another since the time
she was eighteen, and through her combined years of experience,
the mentorships she's received and the relationships ships I can
(03:21):
talk Caitlin don't worry that she has made She's been
able to grow her own business as well as help
multiple businesses flourish. She's been married to Scott Young since
twenty seventeen and currently lives in their home in Selina, Texas,
with their adorable cats and dogs. Caitlin, Welcome to Winning
Business Radio and TV.
Speaker 4 (03:38):
Thank you so much. I'm so honored that you asked
me here, really excited to talk it up with you.
Speaker 3 (03:44):
Cool. I'm glad to have you. So let's just start
right here, right from the beginning. Where'd you grow up? Nice?
Speaker 4 (03:50):
I grew up in Michigan on the East side, and
then we moved to the West side, and then literally
a month ago, we moved to Texas.
Speaker 3 (04:00):
That's why I asked. I knew that what precipitated the move.
Speaker 4 (04:04):
It's multiple different factors. One is a lot of our
clienteles down here. The other thing is community. There are
business owners and best friends and people have that become
family that we wanted to move closer to. And then
just also so that way a little bit more sunshine,
because it doesn't a little more happiness, all.
Speaker 3 (04:26):
Right, So let's go back to the question I was
trying to ask thanks for your patients. Caitlin sell us.
What it was like to grow up in Michigan where
you in the town where you lived?
Speaker 4 (04:36):
Yeah, so it was kind of fun because first ten
years of my life we lived near Detroit, like near
the city, right, so we I was homeschooled, so I
would go to homeschool groups and stuff. I was very
much a city girl. But then we moved to Lake
Odessa and well nowhere near Grand Rapids, and me and
my brother started a farm. We got lamas, we got sheep, goats,
(05:00):
works and completely three sixties flip. So it's it's gotten
city girl, country life, back to sea girl goes back
and forth.
Speaker 3 (05:08):
Well do you have a brother?
Speaker 4 (05:10):
Yeah, I actually have five siblings. I'm one of six.
There's three girls.
Speaker 3 (05:15):
Where are you in that birth order?
Speaker 4 (05:17):
I am the third, the oldest girl, but third on
the totem pole.
Speaker 3 (05:21):
Cool, wow, big family. And do your parents work? What
do they make their careers? Where they do Your dad
what's his career?
Speaker 4 (05:29):
So he is the sales professional for a carrier in Gable.
He does traffic signals, so he's like the traffic signals
salesman for the West side of Michigan.
Speaker 3 (05:39):
Well, that's interesting. So I always ask that because I
wonder if people get some dudes some don't get, you know,
skills or mindsets or entrepreneurial mindsets from parents. So where
did your entrepreneurial mindset or if you come from.
Speaker 4 (05:57):
I think he came from two things. It came from
my dad because he had the sales background. That also
came from just learning different things. When we were doing
four ahe doing farming and stuff like that. Right, so
me and my brother would pay for all the hay,
the things like that, Like we were the ones doing
the farm. And so because of that, if I knew
(06:19):
the value of money, I knew the value of putting
in the hard work to get the result on every
side and learning Okay, we can't spend this much on
feed or we have to do this right. So that
kind of opened the door. I didn't know what door
was opening until many years later, but definitely did.
Speaker 3 (06:38):
Wow, that's pretty cool. So what were your early interests,
say high school, before you graduated, what were you into?
Speaker 4 (06:45):
So I've always had a passionate for animals. I thought
for a long ast time that I would be a veterinarian.
Speaker 3 (06:52):
And I remember reading somewhere. You were the Lama girl
at one point.
Speaker 4 (06:56):
Yes, yes, I showed lamas. We were grand champions multiple
years in a row, and obstacle courses. But yeah, it
really it's the the animals were the forefront, and then
from there I didn't really know. Once I realized I
(07:16):
didn't want to be the one putting animals down, dealing
with all that art, I kind of became a quest
of Okay, what am I actually here for?
Speaker 3 (07:25):
And you're a dog and cat mom.
Speaker 4 (07:27):
Yes, I have two dogs, Zola and Sammy. They are
the lights of my life. And then my yeats nice.
Speaker 3 (07:36):
And you're married to Scott, So tell us about Scott.
Speaker 4 (07:39):
Yeah. So Scott and I met at Amway where he
worked and I was in town.
Speaker 3 (07:44):
Oh that's right, I knew that. Yeah, you told me
that before.
Speaker 4 (07:47):
Yep. And I was the shy one, which is funny
if you guys ever meet Scott, he's actually the shy
one and her really, But for at first I was
the shy one and we met going back and forth
on the elevator and next thing, you know, after he
asked me out, we got married eight months later.
Speaker 3 (08:07):
So now for those listening, you hear, am why you
think of selling you but you guys were working in
the warehouse and distribution, right, Yeah, I.
Speaker 4 (08:15):
Made some actual cosmetics.
Speaker 3 (08:17):
Yeah. Side story, I have a friend who sells Amway
and I used the men's face wash that you was
really good. It's really good, all right. So let me
ask you this, when did you know you wanted to
be in social media?
Speaker 4 (08:34):
Honestly, not until three years ago. Like it was kind
of a little backup on this, But I from the
time I was sixteen to twenty three, I was convinced
I was not supposed to be on this earth, and
so there was a time where I didn't see myself
doing anything. I kind of gave up, and when I
(08:57):
was twenty three, I got institutionalized and during that time,
those six weeks, I had to have a real heart
to heart with myself with my higher power and kind
of go through a Okay, why what am I supposed
to do here? So that kind of put me on
this quest because I realized that if I wasn't supposed
to be here, I want to still be here and
(09:19):
I wouldn't have this drive to do something more. So
that kind of started me on this quest to find, Okay,
what am I supposed to do. So I started kissing
a lot of frogs, worked at Walmart, worked at the factory,
worked at that factory, became an insurance Aye, didn't you
name it? And it was during a event I had
(09:42):
this feeling wash over me of just like you know,
I love the online space. There are so many people
pretending to be stuff they're not. There so many people
pretending to be something they're not meant to be. So
my passion and calling came from helping people stuff authentically
into themselves online and grow their businesses. And so that's
(10:04):
kind of where it started from. Long term answer short.
Speaker 3 (10:08):
That's really great. It's really great, And I was going
to ask that a little later. And I appreciate you
sharing that. It's very vulnerable. You have dealt with depression,
you have dealt with the kind of negative influences, outlooks, mindsets,
et cetera, and I know you've powered through that. So
congratulations and so glad to have met you when you
(10:29):
are so positive and you do have a passion. It shows.
I've met you several times now in full disclosure at conferences.
We go to a similar con at the same conference
a few times a year and that's where I you know,
of course I met you, and you don't come across
as somebody who struggles with those things. Yeah, nobody's perfect,
(10:51):
but you seem to have really got to handle on it.
Speaker 4 (10:53):
So yeah, it took a lot of years of work
on it, realizing oh my gosh, I might be the
problem when you start taking ownership. It's funny how things work.
Speaker 3 (11:09):
So I want to ask you about a few here's
the lesson or here's the question. It's about lessons. I'm
going to ask you about Walmart, about the various warehouse
and if it's one collective answer for warehouses, fine, But
working for Walmart, what was your key lesson? Learned everybody
we learned things and as you've said, you know your
(11:30):
journey has shaped you into who you are today. So
what did you learn from the Walmart experience?
Speaker 4 (11:36):
So, Walmart, it was definitely learning how to communicate with people,
learning how to deal with the interesting people you meet
and not like you know, because there are certain you
get everything when you come into Walmart. You get every
type of class, every person, and it's learning that every
person has their value and learning how to communicate to
(11:58):
them effectively and not just do the easy like, oh
my gosh, this person's so annoying, right, like, because that's
the first indication, especially when you're coming out of high school,
like you just want to you're the best, and you know,
right to take that step back and go, okay, this
is looking at from their point of view of if
they have a problem, what can I do to fix
(12:19):
that problem? You know, is it something I can handle?
And then from there knowing okay, is this something I handled?
My team handles because I had to team under me,
and so it taught me the power of delegation and
communication for sure.
Speaker 3 (12:32):
Well that's excellent. And how about the well, am I,
what was the lesson or lessons you took away from
amly am we.
Speaker 5 (12:40):
It would be SOPs of all things, because they were
all these cleaning procedures, all these things that kept things
so that way you knew the prime product was the same, right,
And I saw so many times what would happen if
someone didn't.
Speaker 4 (12:55):
Follow it, and why it was so important to have
different operations and procedures, and so that part instilled in
me like, oh my gosh, if I ever do something
like this, I need to have those same things because
I want to make sure I'm giving the same exact
thing that I promised this person to this person at
their own you know brand. Whatever it is I'm working on.
Speaker 3 (13:16):
That's really good. That's really good. And from one or
more of the warehouse positions.
Speaker 4 (13:23):
Who it taught me that I actually have a very
good inkling for machinery that I did not know like
I can. I was the line person taking apart these
huge dye sects and like selling them and things like that,
and so it taught me how to take things apart
(13:44):
and put them back together again. And that that came
further into like, Okay, now I'm building funnels and things
like that, you know in my business now, and I
can do that from the same place of strain it
manually because I know, okay, if I take this part,
these have to come back exactly how they were.
Speaker 3 (14:02):
Yeah, there's a vision there. I definitely see that. I
definitely see that. All right, we're going to take our
first break. Hopefully no more technical challenges again, so unusual,
but hey, it happens, I'm not gonna loose sleep. So
we'll be right back in about one minute with Kaitlin Young.
Speaker 2 (14:20):
You're listening to Winning Business Radio with Kevin helenet on
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is Kevin Helene.
Speaker 3 (15:30):
We're back with Caitlin Young's founder and CEO. I was
going to say CEO and founder. Founder and CEO sounds
better to me. I don't know why it could be wrong.
Who cares founder and CEO of social media doctor? So
when you wanted to be in the social media space,
why not work for somebody? Instead you chose to start
your own company.
Speaker 4 (15:51):
So the reason I decided to start my own company.
Is because everybody does the cookie cutter thing. They're like,
just get as quickly as possible done production, you know,
That's what everybody pushed. And the other thing is is
even though I had not had like a social media
job before this, I was doing social media for Walmart.
(16:12):
I was doing social media for this factory. I kept
being gravitated to that role. Yeah, and so I wanted
to do things differently because I'm stubborn andious.
Speaker 3 (16:25):
I wouldn't know anything about that. Yep. Uh So what
take take us through the process. First of all, you
had to jump out of a weekly paycheck or bi
weekly paycheck into a business where you had to create
that you probably didn't have it from the jump. So
take us through that thought process and the you know
(16:47):
the experience of jumping. Yeah, both feed forward.
Speaker 4 (16:51):
So I jumped like three times very quickly. So the
first time was at Walmart. I was like, you know what,
this is a done end job. There's not that I
can do from here that is going to make an
impact where I know I need to. So I became
an insurance afe and thinking I'll help save lives, right, Like,
I'll do that but the passion wasn't there. It was
(17:12):
just a paycheck. And so then three months later I
jumped into being a consultant for a mindset coach at
the time, and I, again I was having fun with
the social media for him background, and I realized that
there were some things as I got clear on my
(17:33):
core values, that we weren't aligned, Like there was just
different alignment happening and not bad nothing, It's just we're
different people. And so I made the choice at that point,
after having that aha moment of like, yeah, this is
where I need to step into. I literally took the
last one hundred dollars my name registered my business and
(17:58):
was like here we go and lo and behold. I
had two people that had been watching me do it
for myself because at this point I'd been posting that
we're like, hey, I want to hire you, like cool,
I got two clients. Weird time, We're not completely screwed,
We're okay. And I so I jumped in fell flat
(18:20):
on my face at first because I realized quickly, oh crap,
there's a lot to this social media.
Speaker 3 (18:26):
Those are the best lessons.
Speaker 4 (18:28):
They are They are like I was like, if I
post a picture it's going to be good and we're good.
You know, I like the picture of everybody else. Well,
that's not how that works. You have there's a whole
brand strategy, there's all the algorithms things and all that.
But I had to learn the lesson the hard way
in order to get to where I am, and I'm
(18:49):
grateful for it for sure.
Speaker 3 (18:51):
Yeah, you'll never forget those lessons. Right. Do you have
a team? How big is your team? Is it virtual
or otherwise?
Speaker 4 (19:00):
Yes? I do have a team right now. We are
four people. They are actually one is in Massachusetts, the
others in Virginia, and the other one is in the
Netherlands and then very cool. So but yeah, we are
all virtual right now. We are working to build an
in office here in Dallas in the next year, but
(19:23):
right now that's the team.
Speaker 3 (19:25):
And Selinas, by the way, for those that don't know,
is a suburb of Dallas.
Speaker 4 (19:30):
Yes, exactly.
Speaker 3 (19:33):
So who is your ideal client?
Speaker 4 (19:36):
Yeah? So we work with like three main categories business
coaches and consultants, car audio shops and contractors, and then
IVY therapy bars. Those are like three.
Speaker 3 (19:51):
Very cool.
Speaker 4 (19:53):
And we have different members on the team that specialize
in different things. So that way we're not like, oh yeah,
I can totally do a lot re single industry. I
do not believe that, but yeah, those are the people
that we love working with that we know their stuff
and we can actually get them.
Speaker 3 (20:08):
The results fantastic, And so why do they need you?
Speaker 4 (20:15):
In short, why they need us is because there's so
many marketing agencies. There's so many people promising a billion leads,
promising all the results in the world, but no one's
actually taking the time to show the business owners how
to do it themselves. And they're also not taking the
time to open the whole hood. They're like just showing
(20:37):
enough to keep them there, enough to actually get them
enough to thrive on their own. And so that's where
we come in, like, yes, we have done for you
options and stuff. At the end of the day, I
want you educated on why we're doing it all so
that way you can keep me accountable to on your plan.
Speaker 3 (20:55):
Oh that's really good.
Speaker 4 (20:56):
That's the whole goal is I want to see you
and because when you win, guess what happens is it reciprocates.
I am a huge believer in a law of reciprocity,
and I don't do this just to help me win.
But it does come around, and I've seen it over
and over again.
Speaker 3 (21:14):
So I know this may seem like an obvious question
to viewers and listeners, but I want to hear your
take on it. Why is a social social media presence
crucial for businesses?
Speaker 4 (21:25):
Oh my gosh, So that's where everybody's living now, I
mean every single day. It's insane. Like the average screen
time on social media now is like four and a
half hours a day, which is insane. But first of all,
you're getting your message out to the masses without having to,
(21:45):
you know, pay for ads. You can't pay for ads,
and you know make it more so absolutely, but you
get free advertising. You also get to give an inside
view to your viewers of like how you actually operate,
how you actually do things, to feel like they're a
part of your journey with you, which means you're building
no like and trust. And the more no I can
(22:07):
trustee build, the easier they are to sell.
Speaker 3 (22:10):
So after a while, it seems people know you even
though they've never met you. Oh.
Speaker 4 (22:14):
Absolutely, I've had it at like airports. I've literally walked
out an airport terminal and go, oh my gosh, you're Caitlin.
I'm like, yeah, I have no idea if you are.
But you know, I was just like, oh my gosh,
someone recognized me, Like I was watching your reel.
Speaker 3 (22:29):
This real happy.
Speaker 4 (22:31):
It's so cool. You don't see it happening. And it's
not like I have millions of followers either, guys like
I have five thousand on Facebook. But because it's my
ideal clients, my niche, it becomes a rating fan.
Speaker 3 (22:43):
Kind of oh that's really good. Yeah, good, because I
think a lot of people chase the likes or the views, right,
But it's not all about that.
Speaker 4 (22:52):
No. That was my first mistake in social media. It's
I was like, I mean to buy followers. I'm going
to do all this and we're going and what ended
up happening as an account got banned, all the viewers
left like it. It was terrible. What actually matters is
the quality of your the quality of engagement, rather than
(23:14):
the quantity. And so it's not posting ten thousand billion
times a day, it's posting one or twice. It's being
authentic and actually showing some of your life, not making
every single post perfect graphic, but actually going live and
just talking with people. That's what people crave because there
is so much AI, there's so much cool things to happen,
(23:37):
but it's removing the human element, which is what people crave.
Speaker 3 (23:40):
So you are, I will say, you are very excuse me,
authentic in your posts. So another congratulations on that. How
are you using AI and how are you coaching others
to use AI?
Speaker 4 (23:53):
So I do train AI on my brand voice. I
do take the time, however.
Speaker 3 (23:58):
And which ai chatch e pet okay.
Speaker 4 (24:02):
I have played with a few others, but Chetchapeta just
gets me. But the thing with it that I am
super conscious of is it's not one of those things
you can train and then just copy paste into your feed.
You need to go in and add your fun words,
your your different language that you use. Because for me,
(24:23):
I say y'all, I say, like, you know, I have
different keywords.
Speaker 3 (24:27):
I say wait, wait, wait, you're from Michigan. You're not
supposed to say y'all.
Speaker 4 (24:30):
I know, I know, I got lost in the transition
and like something happened, and I.
Speaker 3 (24:36):
Say it, that's funny, that's cool. Of course, I'm just
kidding it. That's cool.
Speaker 4 (24:41):
Oh absolutely, it's hilarious. But you know, if I didn't
edit that into my stuff. People people spot right away going,
oh my gosh, used another AI right now? Am I
saying that you can't use it? Absolutely not. I use
it daily. However, authenticity is more important to me, and
you know, quantity. Going back to the quantity piece, I
(25:03):
could easily be like, oh yeah, I can get a
billion posts out today, but if are they going to
be at the quality and the authenticicity level that I
expect from myself and that my audience six books?
Speaker 3 (25:18):
And how are you coaching others to use AI in
their businesses?
Speaker 4 (25:21):
So right now, I am coaching them to train it
on their voice. What I do is actually I make
them right handwright or type posts like ten to fifteen
of them, and then what they do is they'll upload
it into chatcapet and say, hey, analyze my writing style,
analyze how I talk, how I speak, and we just
keep putting tidbits off like that and chatcapet. And so
(25:45):
then when we go to write a post with it,
we say, now, take all that knowledge that I upload
it to you right and create a post on whatever
the topic is. And then we take that post, we
edit it, we make it sound even more like us,
because there will be things right, we were middle quotation marks,
(26:06):
and you know, then we're able to then craft an
image or maybe we took a photo of flowers or
something that goes with the posts and we put it
with it. Right. So that's that's how I encourage people
to use it also in crafting scripts for reels and
then going back through and editing and again those words
that sound like us, because if you don't say stupendous
(26:26):
or like these are big words and you're saying them
all people are gonna be like, Okay, excuse AI.
Speaker 3 (26:32):
The joke word, I use it terrific. I've heard it
in you know, sitcoms and movies. That's just terrific. Nobody
says that. Nobody says so. By the way, for those
that are learning about AI, that's in the paid version
very instance versus the free the free version doesn't really
learn our own voice.
Speaker 4 (26:52):
Yeah, I definitely think it's important to get that paid
version assets a monthly, but it does make it some
much easier, especially if you are making content regularly like
you should be.
Speaker 3 (27:04):
All right, a couple questions before the next break. What
are the different platforms that you utilize for yourself and
for your clients?
Speaker 4 (27:13):
So Facebook, Instagram, LinkedIn, TikTok, and YouTube shorts. Those are
the five. Most of my clients don't do a lot
of LinkedIn because they're shop locations. They're not really doing
the business to business thing. They're doing more of the
business to consumer. So we don't really do much with LinkedIn.
(27:34):
For my business coaches, we do. But Facebook is an
excellent must have, and so it's.
Speaker 3 (27:42):
Instagram in my opinion, and these are Facebook both personal
as well as business accounts.
Speaker 4 (27:47):
Absolutely, I am a huge believer that you if you
are a business owner, you should be having a very
active personal presence because it feeds into your business. Pick
a b if something happened to your business, if we
had a lesson and we had to start a new business, right,
you can funnel all your followers from your personal account
(28:09):
into that new business. You fall into that new page.
If your account gets banned, because social media accounts get
taken down all the time, you're protecting your assets on
a deeper level by having both active.
Speaker 3 (28:23):
All right, what do you say to somebody who says, TikTok,
my kids are on TikTok. It's super annoying. I hate it,
And besides, it's going to be banned soon.
Speaker 4 (28:31):
So first of all, it's been talked about being banned
for the last three years. It has not been banned yet.
A b Actually, there are more buyer type people on
there with the TikTok shop, with walking live and buying
things like if you go on there and you were
going to go tell let's say a Black Friday especially,
(28:53):
I'm like, carr are audio speakers or something, and you
go live and you start selling it there, people are
actually buying it in real time. It's pretty amazing, Like
it's there they have it's so set up and seamless,
and we're seeing more of the older audience. The average
audience is now twenty to forty, where it was like
fourteen to twenty eight, so that audience is going up.
(29:15):
I don't see that changing. But again, if for some
reason it was banned, you should be building on more
than one platform anyway.
Speaker 3 (29:23):
All right, all right, so I know you're going to
say something like that, but I didn't. I didn't know
exactly what the response was. But hey, we have to
adjust if it, you know, somebody's account gets locked out,
we got to adjust anyway, exactly.
Speaker 4 (29:34):
Always encourage two accounts at least for that reason.
Speaker 3 (29:39):
All right, let's take our second break right here. We'll
be back in just a minute with Caitlin Young, founder
and CEO. See, I think that sounds better of social
media doctor. I like.
Speaker 2 (29:55):
You're listening to Winning Business Radio with Kevin helenet on
w CY Radio. That's W fourcy dot com. Don't go away.
More helpful information is coming right up right here on
Winning Business Radio.
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Speaker 2 (30:45):
And now back to Winning Business Radio with Kevin Helene
presenting exciting topics and expert guests with one goal in
mind to help you succeed in business. Here once again,
is Kevin Helena.
Speaker 3 (31:04):
All right, we're back with Caitlin Young, founder and CEO
of Step It Up, a cad of no Social Media
Doctor member. Don't tell Thomas I said that. As you know,
Thomas has been a guest founder of Social Media Doctor,
member of Step It Up Academy, on the leadership of
Iconic Alliance. We'll get to those both in a little while.
Two time best selling author and marketing coach. Here's where
(31:27):
I want to go now. You say you help businesses
grow while also targeting their ideal client with your words
our eighty twenty system. Can you tell us about the
eighty twenty system?
Speaker 4 (31:40):
Yeah, so the eighty twenty system. Basically, we're only asking
for a sale twenty percent at the time. We're not
asking for the sale every single post.
Speaker 3 (31:49):
Right.
Speaker 4 (31:49):
I don't know if you guys have seen it, but
there's those real Olyer pages where every single one is
a listing, every single one is by my stuff. Right now,
you're like, okay, whatever, until you actually need something, then
you go look for I mean, you know you can
find them because they're that easy to find. But what
we do with the other eighty percent of the time
(32:11):
is building that No like and trust. So entertaining content,
educational content, emotional provoking content content, you're drawing emotions, drawing connections.
So it for me my dogs, right, I posted on
my dogs. They're being funny. The people that are my
(32:31):
ideal clients that love dogs are tuning into that.
Speaker 3 (32:33):
Right.
Speaker 4 (32:34):
And then the next post, Oh, I have this amazing offer.
Guess what now they see that post because they saw
that one, and you lay the lead. So that's the system.
It's basically only pitching twenty percent of the time, using
the other to build the no like and trust.
Speaker 3 (32:50):
All right, So this next question seems connected to the last.
You say you put the heart back in social media?
Talk about that.
Speaker 4 (32:59):
What I mean by that is there is so easy
to find social media content that's cookie cutter. You have
can't bell, You have all these tools and it looks
the same. Right, it's same with the AI thing. You
put the AI in, you don't personalize it. It's the
same as everybody else. Putting the heart back in means
extracting your core values, your mission. So when we like
(33:22):
work with someone or literally have like bajillion long question
Eric and really personal with them for that reason is
we want to extract the heart, the reason why they
do what they do and putting that on social media,
because someone who's passionate about what they do is so
much more interesting, so much more magnet. Like a magnet, right,
(33:46):
you get drawn to them. Then someone that's just like, hey,
buy my stuff or hey I have this here, educate
yourself on the sea, right a lot more. You get
excited and people feel that in the energy of the videos,
the photos, whatever you're doing.
Speaker 3 (34:01):
All right, I want to go down the list of
services that you offer your clients, and I want you
to touch on these for I don't know, twenty thirty seconds,
not we're not timing it, but just roughly, you know,
social media accounts set up.
Speaker 4 (34:13):
Yeah, So when someone works with us, we help them
set up their accounts, you know, optimize the to their brand,
We get clear on their brands, make sure the emission
core values all that, because I will work with someone
if they don't have those in place. So I either
point them in the direction of my coach, or I
get them a book or a worksheet and we go
(34:34):
through those before we even start there, and then that
helps us set up the accounts for success.
Speaker 3 (34:41):
Tailored content strategy formulation.
Speaker 4 (34:44):
Yeah, so the strategy is, okay, are they a brick
and mortar business to you know, what industry are they
and who are their ideal clients? Okay, what are those
people engaging with? And looking at those top posts and
then coming up with the strategy to get the client
the best results from that.
Speaker 3 (35:03):
So are you able to work with someone who has
a concept but no execution yet.
Speaker 4 (35:09):
Yes, we can help them basically when they haven't a
concept like their startup and the like I have this idea.
What we do is we walk them through what that
looks like. First, we don't go okay, cool, let's just
start building this thing. We get clear, okay, machine core value.
I might bring in someone that I know to help
(35:29):
get them even more clear on that, depending, but I
definitely have worked with quite a few of them.
Speaker 3 (35:35):
Cool all right. Next to is in depth data analytics.
Speaker 4 (35:39):
Yeah, so monthly analytic reports go out to our clients.
It's you know, okay, what's our reach like what, and
then some feedback on what we can do to increase something,
if something dropped, things that we need to adjust going
into the next month, and so then the client knows
exactly what's happening in their social media realm and what's
(36:02):
affecting it too.
Speaker 3 (36:04):
So I'm probably the haartest thing, you know, I know
it all and social. But what I do know is,
because I've heard from a lot of people, is stuff
changes all the time, like it does all the time, right,
so you have to continually adjust. Yes, you have to
have to know how that. You have to know how
to continually adjust.
Speaker 4 (36:20):
Yes, that's exactly. It's insane how often it changes. So
you know, I find I have like a few people
I follow on Instagram that are like in the back
pocket of the CEOs, and so you know, I am
constantly learning and growing. And that's part of any business.
You're always learning and growing, right for sure?
Speaker 3 (36:44):
All right. Next on the list is hands on account management.
Speaker 4 (36:48):
Yeah, so that's us in the account posting in real time,
engaging with their audience that some comments, we're commenting back
and yeah, so.
Speaker 3 (36:59):
You're able to do that to manage that rather than
because that's you know, I've heard that too. I've talked
with a lot of people and their fear is I
don't have the time to respond all that, and if
I don't, and I'm creating another problem, right, lack of engagement.
Speaker 4 (37:12):
Yeah, the engagement. And then also like we don't use
schedulers every other social media agency does. Yeh, we post
in real time. We are literally the ones in there
posting because again, the algorithm likes people. Because if the
algorithm you're not on the platform, you're not watching their ads, right,
and so then they're not getting paid. You're in there,
(37:33):
they're either're going to reward you with that.
Speaker 3 (37:35):
Well that's good, and this might tie into that innovative
campaign conception.
Speaker 4 (37:41):
Yeah, So we do a lot of boosting campaigns and
things on Instagram, and so it's figuring out okay, the
product getting clear and all that, and then building a
campaign based on the result of the client wants.
Speaker 3 (37:57):
How do you know if something should be boosted and
if it should not, And well, I guess.
Speaker 4 (38:02):
So for if someone is, it depends how quick the results.
The client wants the results, but obviously they want quick results,
but it depends on their budget. It depends on you know,
if there's a specific launch date. So if I were
throwing an event in two months, right, I would want
to start boosting a post a week about the event, right,
(38:24):
talking about like hey you need to do this, come
to this event and have it in the area of
the event, or if I wanted to increase my traffic
to just my page in general, because if people are
coming to my page, we'll do brand awareness boost, which
is just bringing people in to follow us, because once
they start following, they keep seeing it, they stay. So
(38:46):
it's again dependent on the industry, dependent on the goals
and things like that. But those are a few examples.
Speaker 3 (38:53):
And the next one the list is engagement enhance enhancement.
Is that what that means?
Speaker 4 (38:59):
So engagement enhancement that can help with it. The other
thing we do is we use tools like many chat
and GHL where it will actually when someone comments, it
will respond back to them in real time and use
the language we program it to. So that way, then
(39:21):
the algorithm seeing another comment on there, right, and then
it keeps boosting it because the more activity on a post,
the farther it's going to reach.
Speaker 3 (39:31):
What about performance and performance assessments? Excuse me?
Speaker 4 (39:36):
Yeah, so we'll do audits on social media accounts where
we'll sit down and tell people this is where you're
at and this is why, and then get them an
action plan. You know, even if they don't like work
with us, they have an action plan that they can
go take it and at least have an idea where
to start, because that's something that I wish I had
when I first started social media. Is someone going, hey,
(39:58):
this is where you're at, this is where you could be,
this is how you get there.
Speaker 3 (40:05):
Video editing and content design.
Speaker 4 (40:08):
Oh yeah, we do, Oh my gosh, probably one hundred
reels a week right now. It's insane and it's not
as labor intensive as people make it out to be.
If you know what tools to use. There's a lot
of good ones out there. Cap cuts free, There's a
(40:28):
lot of different ones that you can take and create
amazing content. The part that comes into play is knowing
how to keep the audience on the video, how to
keep them engaged, how to not have them scroll away?
To stop the scroll?
Speaker 3 (40:45):
What's that free one?
Speaker 4 (40:47):
So cut? Cap cut is free. They have a free
one that you can play with and they have painted
versions of it too. But it's a good place to start,
all right.
Speaker 3 (40:57):
Last, and you mentioned this earlier, strategic funnel design.
Speaker 4 (41:01):
Yeah, so having a funnel that converts, right, I mean,
if it doesn't, it's it's a crappy funnel. And you
followed that effort and on social media. You kind of
just proved yourself did that multiple times, learned the lesson.
We teach the lesson.
Speaker 3 (41:18):
All right, and you have a coaching program. Tell us
about the coaching program.
Speaker 4 (41:22):
Yeah, so I have a coaching community that basically I
go live every other weekend and I train on the
newest things happening in social media to keep people updated.
And the opposite weeks we have asked us anything where
they can hop into Zoom with me and I answer
any social media questions they have.
Speaker 3 (41:41):
And those are subscribers monthly, weekly, subscribers something like that.
Speaker 4 (41:46):
Monthly, and they also get access to my seventy five
module course as well as accountability forms every week that
I get them live feedback on.
Speaker 3 (41:56):
Very cool. All right, let's talk about the two affiliations you. First,
you're a member of Stepping Up Academy Thomas Keene and others.
So tell us about Stepping Up Academy and then your
role within Step It Up Academy.
Speaker 4 (42:09):
Yeah, Step Up Academy. So Thomas is my coach and
I also work on the team. I do all their
social media, my team does, and so we're doing the reels,
the posts, all the engagement it's us on his personal
Facebook profile, he'll do some of more of those posts
everything else we do. And the cool thing though, too, is,
(42:33):
like I said, he's my coach as well. He is
the reason we've been able to systemize and hire where
we are because of the knowledge I've learned from him
on the back end. Very grateful for him, Grateful to
also have the opportunity to help his clients. I get to,
you know, speak on his events almost every time right now,
(42:54):
and it's been a very grateful blessing.
Speaker 3 (42:57):
That's awesome and I kind of alliance tell us about that.
Speaker 4 (43:02):
Yeah, so also do their social media. Chris has been
a great mentor for me.
Speaker 3 (43:08):
This has been on the show too.
Speaker 4 (43:09):
Yeah, he's an absolutely amazing I've met so many amazing
people during this networking and like alege Best, like you said,
there's just so many cool people out there that I
have been able to meet and integrate with, and we've
helped them, They've helped us, and it's just this beautiful community.
Speaker 3 (43:28):
And you're a two time bestseller. First is your book
Unmasking the Greatness Within? Where'd that come about? How did
that come about? And tells a synopsis of the book.
Speaker 4 (43:40):
So it came about when about three years ago, when
I realized that, you know things, I have a bigger purpose. However,
this is the lesson I have published that book. The
reason being is I wrote that book from a victim mentality.
I was still very much in a victim mindset and
(44:00):
a love letter to the woe was me Caitlin, and
I had to look at it from a different point
of view once I started working on extreme ownership of
myself and I don't want one to read this. This
is encouraging people to be in a toxic state of
mind and that's not my mission. So I unpublished. It
(44:20):
was a bestseller, absolutely, but for the wrong reasons. My
second book was a collaborative and it was a chapter
on community and building a business and things like that.
Very proud of that. My next book is in the works.
It should be out the next year.
Speaker 3 (44:39):
Is there a working title right now?
Speaker 4 (44:42):
It is in between two. I won't give them a way.
Speaker 3 (44:45):
Okay, okay.
Speaker 4 (44:46):
Topic it's going to be social media related. This is
going to be my social media one.
Speaker 3 (44:51):
And the collaboration was Brian Wright's book for those interested,
Greatest Lessons Learned from Being an Entrepreneur, Volume one and
you were featured. Yeah yeah, all right, let's see. Tell
us about your podcast, Digital Dose podcast.
Speaker 4 (45:07):
Yeah, yeah, absolutely, you know it's I host people on
there and we talk about the different things in business
that people don't want to talk about, but also we
dive into how people can take that information and implement
it on the podcast, right, something implementable is always on
(45:29):
those episodes. We've been in a little bit of a break.
We're going to be starting back up the first of
the year. But well, absolutely a fun show to listen
in to.
Speaker 3 (45:39):
That's very cool. All right, let's see we only have
a couple of minutes. Which questions do I want to
go to? Oh, tell us about this? You have a
Black Friday. I'd be remiss if I didn't give you
the opportunity Black Friday five day flash sale. Tell us
about that, right, that's can access it.
Speaker 4 (45:56):
So funny little throwback story. Yeah, Thomas and I both
decided we were going to do this thing, and we're like,
you know, we had these amazing ideas of how all
the ways we could get value, and then homegirl over
here got pneumonia last week, and so it was It's
been an absolutely amazing experience and like really excited for
(46:19):
the sale. It was so much fun, like laughing through coughing,
like came through last week completely on topic. But so
it is a five day sale. We have a different
offer coming up each day. Some are collaborative, so I
have some offers with Thomas and Catherine. I have somewhere
(46:39):
it's me flying up to people's locations tonight, and there's
the course and stuff like that. But absolutely amazing week
full of great deals.
Speaker 3 (46:49):
All right. So I combine this question with the next
where do they get that access to the five day
flash sale and who in the listening and viewing audiences
should re sho out to you? How and why?
Speaker 4 (47:02):
So our Black Friday sale is literally at black five
day Black Friday Deal dash dot com.
Speaker 3 (47:11):
I say that one more time, five day Black Friday
Deal dash dot com.
Speaker 4 (47:16):
Yes, Black Friday. Let me make sure here before I yeah,
Black Friday five day deal dash dot com. And you know,
I'm a weird nerd. I bought like the domain and
stuff like that because you know, I couldn't just have
this sm doctor domain. But so yeah, uh that is
(47:37):
the one. And then as far as who it's for,
you know it be contractors, coaches, uh, people looking to
get more into social media, other social media managers, car Audio,
twelve guys IV therapy bars for.
Speaker 3 (47:55):
Sure, outstanding, outstanding and the best way for them to
reut to you.
Speaker 4 (48:01):
So at somedoctor dot com, any forum on there will
go directly to me perfect. Yeah.
Speaker 3 (48:10):
Hey, this has been fun for me. I apologize for
the technical difficulties earlier. I'm blaming the internet for that,
but it is what it is. Thank you so much
for being here and for taking the time.
Speaker 4 (48:22):
Yeah, thank you for having me on the show. I
was absolutely honored when you're asked, and I appreciate you
having me on.
Speaker 3 (48:28):
Of course, then I will see you in person. I'll
give you a hug in February.
Speaker 4 (48:32):
Sounds good.
Speaker 3 (48:33):
Thank you so much, Kevin, and thanks everybody for watching
and listening. This is a show about business and business
growth and challenges marketing. Reach out to Caitlin's If it's growth,
maybe it's a sales effectiveness issue. Whether your team is
small or large, and regardless of the industry, it doesn't matter.
Feel free to reach out to me Facebook or LinkedIn
(48:55):
and you can best way is for now at Winning
Business Radio. You can drop me a note. Kevin at
Winning Business Radio dot com. Our company is Winning Incorporated.
We're part of Sandler Training. We develop sales teams into
high achievers and sales leaders into true coaches and mentors. Listen,
We're not right for everybody, but maybe we should have
a conversation. Thank you once again to producer and engineer
(49:17):
one in particular one with the challenges today. Thank you,
job well done. Be sure to join us next week everybody, Monday,
December second, we'll do it all over again. Until then,
this is Kevin Heleenan.
Speaker 2 (49:29):
You've been listening to Winning Business Radio with your host,
Kevin helene If you missed any part of this episode,
the podcast is available on top for podcasting and iHeartRadio.
For more information and questions, go to Winning Business Radio
dot com or check us out on social media. Tune
in again next week and every Monday at four pm
Eastern Time to listen live to Winning Business Radio on
(49:52):
W four CY Radio W fourcy dot com. Until then,
let's succeed where others have failed and we in business
with Kevin helen In and Winning Business Radio
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