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(00:00):
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FOURCY Radio. Churchill said, thosewho failed to learn from history are condemned
to repeat it. Kevin Helenan believesthat certainly applies to business. Welcome to
Winning Business Radio here at W fourCY Radio. That's W four cy dot
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com and now your host, KevinHelena. Thanks everybody for joining and again
today I'm Kevin Hallanan. Welcome backto Winning Business TV and Radio. We're
on W four CWY dot com,streaming streaming live on talkfour tv dot com
in addition to Facebook, that's atWinning Business Radio, as well as available
(01:10):
in podcast after the live show ontons of platforms including YouTube, iHeartRadio,
Spotify, Apple, pretty much whereveryou like to listen to your podcast favorite
podcasts. The mission of Winning Businessradio and TV, as regular listeners know,
viewers and listeners now, is tooffer insights and advice to help people
avoid the mistakes of others, rightto learn best practices, the how tos,
(01:33):
the what tos, the what nottos, to be challenged and certainly
and hopefully to be inspired by thesuccesses of others. But you know,
virtually every successful person I've ever hada chance to talk to has had some
form of failure in their lives andcareers. So listen. While we all
have to get our knee skinned oncein a while, I'm driven to keep
those scrapes from needing major surgery.Let's endeavor to learn from history so we
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don't repeat it today. My guestis Chris Whitehead, leadership and mindse coach,
business consultant, keynote speaker, andfounder and owner of Iconic Alliance.
Here's his bio. Chris White hatas you heard as the founder and owner
of Iconic Alliance, a whole lifeand business coaching program designed to help help
business owners and entrepreneurs excel in everyarea of their lives. Chris believes that
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a holistic approach to coaching that encompassesevery aspect of a person's life is the
best way to help his clients buildsuccessful and sustainable businesses. He first started
in the coaching space in twenty tenwith his program Think to Succeed. Along
with his late business partner Lonnie Robertson. Chris grew Think to Succeed to a
worldwide coaching practice in mere months.He's now brought all of that experience and
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knowledge, along with over twenty fiveyears as a business owner in multiple other
industries, to the Iconic Alliance program. Chris not only not only is the
best selling author the book is BecomingIconic, How to Make Today's Ceiling Tomorrow's
Floor, but also currently owns andoperates three successful business and has grown five
over the last seventeen years, rangingfrom two renovation and design companies, real
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estate investing, and several profitable onlinebusinesses. He was also the director of
executive coaching for an online coaching anddevelopment company that he helped build this to
eight figures. His goal is tohelp his clients win at business, at
relationships, and life. Chris livesand works in New Hampshire. Chris Welcome
to winning business TV and radio.Kevin, thank you for having me on
your show. And as I wassaying, you know, you're reading my
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bio and someone on my team wroteit. I wrote it. But one
of the things we as business leadersforget, and this is for everyone in
your audience to listen to, isyou've accomplished a lot of amazing things in
your life, and you've probably alsoscraped your knee. And it's probably really
good that you take time to recountall of the times you won, because
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you just read about all the wins, right, not all of the things
that I went through to get tothose wins. And hopefully today on this
show we can talk about it tohelp some people out. So thank you
for having me here, sir,perfect, you got it. I like
to start with some background, sowithout taking too long, but tell us
as much as you want, wehave an hour here. Where'd you grow
up? So? I grew upin Virginia, in southern Virginia. My
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parents got divorced when I was two, so I also had the opportunity to
get on a Greyhound bus every otherweekend and drive four hours to northern Virginia
where my dad lived. Wow,and it was a massive culture shock.
But at the time that was apain in the butt. As I've gotten
older, I see that I wasactually gifted the opportunity to see how different
people in different kinds of locales liveand how to communicate with them and how
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to fulfill needs. So it wasactually a huge blessing. So what were
your early interests through, say,through high school as you started to form,
you know, as a young man. So up until about the age
of fifteen, it was baseball.Everything was baseball. My family sacrificed for
baseball. We did not go onvacations because I was all was playing and
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the goal was to play with proball. At fifteen, girls became the
thing. Can be a professional atthat Kevin, I tried really hard.
Man. They never gave a certificatethough. But you know, I also
started to get into other things,drama, believe it or not. I
loved acting and I loved the energythat went around it. And between that
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and hunting and hanging out with friends, all the things kids do in the
South, I had a really magicallife. We had a lot of land,
we had a lot of freedom.The only thing probably that I missed
out on was what was actually goingon in the rest of the world,
and by the time I went tocollege, I started to find out.
Give us an example. So Idid not know who the Doors were,
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the musical group. I did notknow who the Grateful Dead were. I
did not know who led Zeppelin was. And all of my friends are over
here listening to music and I'm like, what is this strange noise that I've
never heard before, you know,So there was a huge I was just
very, very naive. I livedin the South, very protected, playing
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sports literally for a career besides goingto school. And I realized, and
this was the hard one in myschool. I was in the top thirty
percent in high school. When Iwent to college, I didn't put it
together that that was all the topthirty percent everywhere. So I had a
huge learning curve, man, asdid I. I have to tell you
I did. But that was onehuge example. And the other my shoulder
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ended up going out my senior yearin high school. Because I was a
pitcher and an outfielder. I wentfor tryouts for baseball. I went to
James Madison University and I was inthe outfield center field through the ball with
a crow hop and it made itto second base and that was the end
of my baseball career. That wasit. Huh, that was it.
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And so there was It was apivotal moment in my life of am I
going to redefine who I am?Or am I just going to allow life
to throw me around? And Istruggled for a few years, but that
was when purpose started setting in.And I'm really really grateful for it.
That's awesome. Again, it's uhgreat to have victories. We got to
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celebrate the wins. We got tohave wins. We want to be successful.
But you know, I didn't usedto like to talk about a personal
bankruptcy way back in the nineties,and now it's just part of who I
am. Right, I don't wantto go through it. I wouldn't want
you to go through it. Butbecause I did, it's made me who
I am in part, right,So it all shapes us. So and
I think I think a lot ofpeople. You know, I've I've had
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the opportunity to coach thousands of peopleat this point from stage one on one.
I've been doing it for well overa decade. And yeah, people
might be glitzed and glam by thewinds, they might buy because of the
winds. But when people come toyou, they come to you with problems.
And for me, I was ableto turn my greatest weaknesses into my
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strengths by seeing them number one allthe way through. So I'm really proud
that I never quit on me.But more importantly, I was able to
empathize with what someone was going throughand say, hey, I know exactly
how you feel. Sitting here islike a dog sitting on a rusty nail.
All you're going to do is yelp. Let's talk about what we can
do to start to move forward.And the first thing that always happens is
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in the mind. It's not action. Everybody thinks it's action. I used
to be the king of that,like I was push on the poll door
kind of guy. But when Istarted slowing down and setting my mind up
for the next win, I foundI would get a lot more success,
a lot more quickly instead of beingreactionary. That's good. Take us through
some early jobs, and I liketo get a sense of again, those
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early experiences start to shape us.So after college, first professional job,
what'd you do? So my firstprofessional job was actually at radio shack and
yep, it's no longer around.But I just I started in a retail
store, and by the second dayI was the number one salesman in the
store, and three people quit.By the end of the first year,
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I was the number one salesman inthe Eastern region, and I really wasn't
working that hard, but I wasvery attentive to customer satisfaction. And the
other thing I was attentive too,is I realized that the reason I was
the number one salesman was not becauseI was a better sales guy. It
was because I closed more tickets thaneverybody else. And so what would happen
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is the computer sale or the cellphone sale. It would just buy numbers
show up. And I was luckierbecause over a week's time, I probably
got one hundred to two hundred moretransactions. And that all stopped one day,
Kevin, when an older fellow probablymy age now, he looked at
me across the counter and he goes, you don't belong here, And I
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turned red because I knew in myheart that i'd kind of maybe set my
sites a little lower than what Ithought I was capable of. And that
led me to starting my first business, which I had no business doing and
what was that business? So itstarted out. So here's how it worked.
Yeah, I was in radio shack. I was on a break.
(10:18):
I had the Yellow Pages. Yes, there is a thing that is called
the Yellow Pages everyone, and itused to be filled with about a thousand
pieces of paper that were yellow.And do we used to be able to
sit on it or stand on andif you want to sit higher or stand
right. And I literally started coldcalling to mow lawns because when I was
sixteen, I mode lawns and Iwas making thirty five dollars an hour versus
three fifty an hour at a job. And so the first thing I did
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was the simplest thing I could find. And I ended up getting a real
estate guy who said, I don'thave any lawns to mow, but I
do have a countertop that needs tobe installed, and I said sold.
And then I quickly ran to Low'sand picked up a book on how to
install countertops. And now we owna multi seven figure nine build companies.
So go figure that's awesome. Yeah, I want to ask you about that
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for sure. Do you have kidsfamily? Yes, we do, so
we have three children. Two ofthem are twins boy girl, and then
we have one that's a year younger. And there we have twenty one year
olds and soon to be twenty yearold. And I tell you what,
everybody keeps us on our toes theregrowing I bet, I bet? What
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are they like? What are theyinto? Oh? So, our daughter
is actually studying to become a dentist. She is going to graduate in January
from her four year degree and she'sapplying to dental schools. Now, you
can tell her if you want,you can tell her about this show that
I would I had the discipline tonot use the dentist dad jokes. Just
FYI, right, okay, thankyou, thank you. I'll let her
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know. Our son, one ofour sons, actually works for me now
and he's getting a hell of aneducation from building things inside to managing online
to marketing, it's the whole gambit. And then our other son is literally
just kind of wandering around North Carolinaand we're giving him the space to just
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figure out who he is and whathe wants to do. And I know
that feeling, so we keep tabson him. But he's running his own
show. Now, that's excellent.It's a chapter, right, it is
it is. And you know,one of the hardest things. It's so
easy to forget where I was whenI was that age. And one of
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the most beautiful things my wife hasdone is to remind me to communicate openly
and effectively with our kids. Ourparents weren't always as great either of ours,
telling us how to do, whatto do, just the expectation of
what to do. And I've especiallywith my son working for me, it
becomes very easy to have an expectationwithout giving instructions. And that reminds me
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of how I first started building business. I would hire four or five guys
and we would show up at ajob site and I'd go go and nobody
knew how to work. I hadto actually teach them how to do that
so that we could all make adollar for our efforts. So talk about
we're going to take a break injust about two minutes. Here start with
WPR Services. You were there fromninety seven almost ten years, eight years
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ninety seven to nine. Yeah,so that was literally me learning how to
work in the field. In thetrades. I always had employees with me,
but I had no skill set,so we together learned and my job
was to quality control while we wereputting it together, and to also be
the number one laborer. And thatwas okay when I was in my twenties
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and starting in my early thirties.But by two thousand and six, the
tide had started to change in theeconomy and I didn't realize that was coming,
and we were flipping homes on theside, and by two thousand and
nine it was time to shut thedoors and to figure out something else.
But we didn't quit. That wasrough, all right, you know what,
(13:58):
We'll take a first commercial break righthere. Had a little bit of
rough start, so let's take abreak here. We'll be back in just
about a minute with Chris Whitehead.You're listening to Winning Business Radio with Kevin
Helenet on W four CY Radio.That's W four cy dot com. Don't
(14:20):
go away. More helpful information iscoming right up right here on Winning Business
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(14:45):
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Get your free advertising now and nowback to Winning Business Radio with Kevin
Helene, presenting exciting topics and expertguests with one goal in mind to help
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you succeed in business. Here onceagain is Kevin Helene. We are back
with Chris Whitehead leadership and mindset coach, business consultant, keynote speaker and founder
and owner of Iconic Alliance. It'sall about lessons learned along the way and
(15:31):
how we apply them right. Weget better one percent, all the time,
every day. GM Roth nine totwenty twelve. Yeah. So you
know, I found out the hardway when I shut my business down and
went to try to get a jobthat if you've been a business owner for
a decade, it's almost like you'vebeen unemployed for a decade. No one
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in any space was actually interested inme until I landed in New Hampshire.
For he was a top fifty modelerand he said, sure, I need
a sales guy. And I washumble, and I was hungry and I
wanted to feed my family, soI jumped into that with full Gusto,
and over the next three years Ibecame his number one salesman as well.
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And over the next three years Ilearned Kevin all of the things that I
probably should have learned before I everstarted a remodeling company. He really taught
me about marketing and sales processes andall the different functions that were inside of
a company to grow it and scaleit. And by the end of three
years, he and I parted ways. He said, Chris, you're just
(16:34):
way too much of an entrepreneur,which pretty much means I had my hands
in everything and he wanted somebody onlyfocus, even though I was his number
one sales guy. But it wasa pivotal moment for me to connect that
daisy chain of seeing how someone coulddo this in a multimillion dollar fashion is
able to actually accomplish and I'm talkingall the way down to networking properly every
(16:57):
facet that I had not put together. I literally felt like, even though
he paid me commission, I feltlike I was getting a college education in
remodeling for working for him. Wasit design build? It was design build
yep. And I didn't even reallyunderstand design build. I understood you come
to me with an idea and Igive you a price. And design build
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is something where somebody has an ideaof what they want, but we're supposed
to be the experts. We're supposedto be able to make it look like
that addition was always meant to bea part of the house. Or if
you want to spend eighty thousand dollarson a bathroom, that you're actually getting
value for one hundred and fifty ona kitchen whatever. And I also was
introduced to prices that were two tothree times higher than what I had ever
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charged. And there's a value propositionwhere as well, there there's a certain
type of client that is looking forthat. And it also as a marketer
thinking in my own business, itstarted to give me something called a usp
something a unique selling proposition, likewhat is the value that actually bring to
the table. And I realized,and I don't hold me, you know,
(18:03):
in low regard, but I realizedthat I was playing the game on
such a small level because of whoI was surrounded with where I was doing
business, and when I got aroundpeople that were doing bigger things, my
dream grew to match the people thatI was around. It was a beautiful
and beautiful experience. We talk aboutthat a lot in our business, talk
about if you could, I'll throwyou a slight curve ball. Why is
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it that people see themselves in thatlevel or around those people. Okay,
you mentioned, for example, dealingin prices twice or whatever the factor was
three times. Why do some peoplestruggle when they try to sell something that's
that much more expensive? Well,I know, on some levels a lot
of the people that are selling thingshave never purchased that kind of thing.
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I also know that they don't livethe lifestyle of their ideal client, and
there's nothing wrong with that, butit certainly can create a disconnect when someone
saying, Hey, I'm willing tohand over this boatload of money like what
you make in a year for oneproject, and I want to be taking
care of a certain way. Butif you're not living in that example,
you don't understand the mistakes that havehappened, probably in the past, when
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they've hired someone. You don't understandthe lack of communication it takes place.
So you miss out on integrity,you miss out on communication, you miss
out on innovation, because usually peoplethat are doing things for less money are
doing it the way it's always beendone, and eventually you miss out on
the whole goal of why they weretrying to accomplish it in the first place.
I believe when you are willing totake the risk on yourself and put
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yourself around people that are performing ata much higher level. Yeah, it's
humbling, it's very humbling. Butif you're willing to bust your butt and
you're willing to learn from your ownmistakes and you're willing to innovate through that
process, that you will find yourselfin the same position they are almost by
default. Love it. So youstarted, you got into coaching in twenty
ten, men, How did thathappen? Yeah? I was the biggest
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client that needed it. So Yeah, as a twenty four year old,
I started my first business. Bythe time I was thirty four thirty five,
i'd shut it down. I cameto work at a job, and
at the time, as an entrepreneur, my identity was very much wrapped around
the business that I owned, themen that I took care of, all
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the things, the ego, everythingthat comes with that. And here I
am going back to get a job. My income is limited. There's a
ceiling on everything that I do.Apparently, even though it's a commission based
job, he wants one hundred hoursa week of my time on him.
If he sees me doing anything else, he gets really jealous. All of
those things really started to hurt quitea bit. Interesting and think to succeed,
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tell us about that business. Soin twenty ten twenty eleven, like
you were asking here, I amthe biggest clas I realized that I need
personal development, and I start learningthat the unconscious mind actually creates loops,
so you can go take action ina lot of different ways. But what
ends up happening is if you don'tkeep innovating, you actually just complete the
(21:17):
same loop you were just on.It might just be a bigger circle.
And as I started to learn howto control my unconscious mind, mostly by
repetitive action or repetitive communication, Istarted realizing that I could put bigger goals
out there, and then I startedaccomplishing those bigger goals. And because I'm
a spokesperson for anything I believe in, the first thing I started doing was
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telling people. And this thing calledsocial media was out and Facebook was out,
So I started a small group andwe ended up growing into thousands of
people, and I started sharing mindsettips of how you can actually achieve greater
things in life, and people lovedit. And from there it really started
this evolution of realizing that if Ihave information that people need and simply sharing
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it with them, that there's avalue exchange and they're willing to exchange money
for that. And what it reallystarted for me was not me standing on
a soabox teaching people. It startedme down a path of taking risks on
myself so that I could come backand report to people the good and the
bad of it. And I've beendoing it ever since because I absolutely love
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it. I believe when you becomean entrepreneur that it's a lifestyle choice.
I don't believe that it's just away to make money. I believe,
and I wrote in my book thatentrepreneurism is a jealous mistress, like if
you don't pay attention to her fora while, she's going to move on,
and she's going to do it withsome anger behind her, like you're
going to remember her name. Andso I started understanding that if it's truly
(22:48):
a lifestyle choice, then I haveto start aligning with that and stop playing
out of integrity with that in alot of different ways, because what was
happening to me was that I wasgiving everything to the business, but there
were these other pillars that I wasn'tpaying attention to. My health was starting
to decline just a little bit.I'm eating fast food because I'm starving between
(23:10):
clients or mine. You're busy,busy, busy, go go go,
busy busy. Maybe I'm not talkingto my wife as much as I should.
I'm certainly not going out on adate night, and I'm also not
working on the other part of methat makes me Chris like my life,
like the whole reason I started abusiness. It became all consuming, and
(23:30):
I wanted to help people understand thatjust because you're winning in one department doesn't
mean that you're winning across the field. And I truly believe that money is
a key. I mean, wehave to make money to survive. It's
the world we live in, butit's not the end all to be on.
And it would be horrible if youspent this entire amount of time learning
how to make money only to learnthat you have no friends, you have
(23:52):
no health, you have no faith, you have no anything at the end
of it, and what I knewfor me because we didn't have the internet,
I didn't know where to join masterminds, I didn't know where to go
get proper coaching from when I wasyounger except go to school that I could
actually shrink people's time. That Ican, and that's exactly what you do.
I help people get from point Ato point B ten times faster than
(24:14):
I got there, so that theycan go and enjoy their time. And
because I truly believe that time isa much much more valuable commodity than money,
is no doubt. So to thatpoint, and we're going to get
back to the other businesses in aminute. What is your typical workload and
what do you like to do whenyou're not working? So my typical workload
now and we own five companies now, not three, so we've started a
(24:36):
couple more. But my typical workloadnow is about thirty hours a week.
There's doing these kinds of interviews.I spend my time on the front end.
My team spends the time producing thewidget, whatever that widget is.
And in my free time, Sir, I like to play a lot of
golf and I like to play withmy wife a whole bunch. We are
(24:57):
best friends. We have a lotof fun. We do a lot of
jokes, a lot of videos whilewe're laughing and inviting people along with us.
But during the summer it's golf,and when it starts to get colder,
we start traveling. When I'm speakingin between, when I'm speaking nice,
nice, All right. You're theauthor of Becoming Iconic, how to
(25:18):
make Today's I love this type ofthe subtitle, how to make Today's ceiling
Tomorrow's floor. First of all,tell us about the book. So that
book is a culmination of about twentysix vital lessons that I learned, not
only being a business owner, butjust growing up. Lessons like no is
(25:38):
a complete sentence. I used tosay the word no, and then I
would give you three paragraphs as ajustification why, and steal all my power
way and give it right back tothe other person who convinced me into a
yes. But that book is reallythere to help someone that is considering or
that is already deep in the trenchesof entrepreneurship how to rise above, Because
(26:03):
what I found is that as thosechallenges started to happen in my life,
instead of me pushing through the challengesfor a bigger dream. What I started
doing was lowering my dream so thatI felt my ego didn't get bruised too
much by it. And that wasthe beginning of a death sentence. Yeah,
I hear that. Why did youdecide to write it? And how
(26:26):
long was the process? The honestanswer of why I decided to write it
is because there's only one percent ofpeople in the world that actually write books.
And people throw business cards away,and I knew that if I was
going to elevate me to the nextlevel. And if I walk up to
you and I hand you a book, you might not read it, but
you'll probably won't throw it away.You'll put it in the corner, especially
(26:48):
if I sign it, and there'sa little reminder of me every time you
walk by it. And it doesn'tmatter what business I own, because I
put myself in print. And whatwas your second part of your question,
sir, I forget what was theprocess of writing the book? Well,
for a lot of people, theprocess is a grueling one year, two
year, however long they spend.I wrote my book in four hours,
(27:10):
and I actually teach people how tomaximize their time. I'm a like I
own multiple companies now, so I'ma firm believer in in doing one action
and having it touched seven different areas. And if it doesn't, I tend
not to do that action. Itend to delegate it out and let other
people trade their time for dollars,no offense. But it's just the way
I'm busy. For me writing thatbook. I actually had written that book
(27:33):
online in small pieces over a twoyear period, and I picked those pieces.
I hired an editor for about tenor eleven grand and their job was
to bring back a bunch of questionsand you can't quote this way, and
you can't say that, and weturned it into a book. So four
hours of my time, eleven thousanddollars of my money, and some really
(27:53):
smart people to make me look reallygood, excellent and who is it to
questions that will take a commercial break? Sure, who's the book intended for
and where can they get it?So I believe that the book is intended
for just about anyone that wants toread someone telling their version of the truth.
It's not a marketing book. It'snot there to convince you to come
(28:14):
to another step of what I'm selling. Primarily because I've been an entrepreneur for
more than half my life. Ibelieve that entrepreneurs will probably get the most
out of it because they'll feel thepain as well as the victories inside it.
You can get it on Amazon.Just look up Becoming Iconic and it's
ten bucks. It's cheaper perfect.I know it's availed on your website too,
but yes, sir, thank youfor that. We'll be right back.
(28:36):
We'll be back in just about aminute with Chris whitead See in a
minute, you're listening to Winning BusinessRadio with Kevin Helene on W four CY
Radio. That's W four C.Why dot com don't go away? More
helpful information is coming right up righthere on Winning Business Radio. Yp dot
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yp dot com or download the appto search local, to find local and
save local. And now back toWinning Business Radio with Kevin Helene, presenting
exciting topics and expert guests with onegoal in mind to help you succeed in
(29:41):
business. Here once again is KevinHelena. We're back with Chris whitehead,
founder and owner of Iconic Alliance.Chris, I want to get into Iconic
Alliance, but I want you totell us a just a minute about New
(30:02):
England Customer Modeling, which is oneof the businesses lead Ignition Machine, which
is one of the others and maybethe ones that I don't know about.
Well, if you can share itall lout I mean yeah, of course,
and in order not to in ordernot to confuse people, will just
keep it really simple. New EnglandCustomer Modeling is a design build company and
the thing that we truly truly leanon our four core values in their second
(30:25):
core values communication. I realized inthe design build industry that there are a
whole bunch of things that can gowrong. But one of the greatest compliments
that I received over and over againfrom my clients when I was selling is
that I was so responsive. Sowhat we teach everybody in our company and
especially in construction, is there isno such thing as over communication with our
(30:48):
clients. Anybody can build anything,but we want to allow the people to
be in control of their own environment, and we do a really good job
at it. The other businesses thatwe own, we own a real estate
investing development company. My wife ownsa boudoir company where she literally takes photos
of ladies. We own Granite State, Granite State indoor golf. We we
(31:11):
have a golf simulator, very cool. Well, it's one of my favorite
hobbies. So we do that fornetworking. And we own Iconic Alliance,
which is truly my purpose and passion, and it's a culmination of all the
businesses that I had ever put togetherto really really help people live the best
version of their life. That's that'sa great description. I'm going to come
(31:33):
back to the four core values ina member. So tell us that you
meet you meet somebody at a bar, you meet somebody at a restaurant,
meet somebody at the at the golfcourse. Sure, what do you tell
them about Iconic Alliance and a minute, Well, for the most part,
especially if I find out that they'rean entrepreneur or they're struggling in an arena.
(31:53):
Is that there are five pillars oflife that I live by faith,
family, fitness, finance, andfun. And usually if you look at
that as a wheel, and thoseare spokes on the wheel and they grade
themselves from zero to ten, Ican tell them whether they have a round
wheel or not. And if youdo. So, if you're making a
lot of money but your family lifeis horrible, I don't mean just your
(32:15):
family of origin. I don't meanjust your wife, I mean your friends.
Everything like that's not good. Let'sstart working on those philosophies. So
what we do inside of Iconic Allianceis really open the hood up and let
you get in control of what yourgoal is and who you are right now
in business and personally, and helpyou achieve your goals a lot faster.
(32:36):
Love it all, right. Soyou've mentioned two of the four core values
integrity, information, innovation, andactually mentioned three innovation and income. Break
those four down, why they're thefour and how you help people maximize those.
So I had a coach in oneof the masterminds I was in a
few years ago, the one Iactually ended up helping build to eight figures.
(32:59):
He was my coach before I startedworking there, and he wrote a
book and in his book, hisname's Thomas Keenan, a great friend of
mine, and yes, that's whointroduced this. In fact, yep,
he's an amazing human being. Andhis book was all about core values.
And at the time, I'd beenin business for twenty years. And you
(33:19):
know, everybody has core values.You put them up on the wall,
your mission statement, your vision,blah blah blah blah blah blah blah blah
blah. You review them once everyten years, and even if you don't
have to, right And then allof a sudden, I started realizing that
I had never really sat down andasked myself, what do I really believe
in? Because my business is actuallyan extension of me. And then I
realized my core values or who I'mattracting not only clients, but also employees
(33:45):
and including my wife, including myfriends. It's like my core values.
And as I started to develop mycore values, I started realizing that I
could literally invest the rest of mylife just talking about those, and I
will attract people to me because Ibelieve alignment is greater than assignment. It's
what you do does not matter nearly, matter nearly as much as who you
(34:07):
are. And with eight billion peopleon the earth, there's no doubt that
there are at least a few hundredpeople that think like me. Wouldn't it
be better to operate with people thatthink like me than trying to convince people
that my way is better or theirway is better in getting into those kinds
of disagreements. So when we developedour core values, if you're okay,
(34:27):
I'll share them. Yeah, please. So our first is integrity, and
integrity is not only doing what yousay you're going to do when you say
you're going to do it. Italso means being whole. If you have
a nail in the tire and airsrushing out of it, that's not an
integrity. And so that speaks tothose pillars that I'm talking about. I'm
actually more interested than my employees makingme money or my client's making me money.
(34:50):
I'm interested that we're creating a winwin win, because that just keeps
building on itself. It's a beautifulfoundation. It leads into my second core
value, which is information that's simplycommunicat we do it early we do it
often and more effective with it,meaning that we don't just speak, we
also listen to here and make surethat we understand by repeating back to other
people. It leads to value numberthree, which is innovation. Innovation is
(35:14):
having zero ego. If you've donesomething for that years and it doesn't work,
we just change. It's okay,you're not getting in trouble, but
we're going to go do something that'smore effective. And it means we can't
be lazy. And what I realizedbecause I'm coaching, if you add integrity,
information, and innovation together, whatevergoal you attached to it, you
(35:35):
achieve not only easier, but it'salmost guaranteed. So our fourth core value
is income. And I tell myclients this, I tell my employees this,
I'm telling you this. I tellthe world this because I truly believe
that if other people will align themselveswith values that are similar to that,
that whatever they attach to the bottom, no matter how crazy it sounds,
you'll actually achieve it. And I'veseen thousands of people do it. Love
(35:58):
it. Who are your clients,where do they come from, what do
they do? And I know there'sa cross section. Give us an understanding
of that, so you know know, even customer modeling people are going to
be from Boston this way. We'reabout forty five minutes north of you,
and so that's local population. Asfar as Iconic Alliance goes. Our clients
are all over the United States.I don't typically work with people outside of
(36:20):
the US because I don't know thelaws and how they work everywhere as well.
But we help people that own doggrooming businesses, we help people that
own trucking companies, we help peoplethat own financial company. It's any business
that's out there in the US.Because the biggest thing, again, alignment's
greater than assignment. What I realizeis as a collective, as a community,
(36:43):
if we share similar core values andwe treat each other with the same
types of respect, it's just ahuge family. And Kevin, you might
know something or know somebody that Idon't know, and if we're really good
friends and you know that I'm goingto treat them right, You're going to
refer that person to me so thatI can get business done, and that
builds reciprocity. So then I'm goingto want to look for somebody to help
you out. And I've found thatto not only grow business, but to
(37:05):
grow pleasure in life because you're hangingout with similar people. So let's focus
on iconic alliance. Why do theyWhy do people come to you? Actually
two questions, I'll give it easyone. First, how do they find
you? And secondly, why dothey come to you? So people find
me? I'm on social media everywhere. I've got thirty or forty thousand followers
(37:27):
on Instagram, We've got five toten thousand followers on Facebook. I'm constantly
putting out videos. I have aprivate Facebook group for free that people can
join where we offer the tips.So people find me because in the book,
you know, so these are alllead magnets. I also network locally
a lot. Why do they cometo me? Well, that's my secret
(37:49):
formula of how I show up vulnerablyand authentically. I believe that there are
a lot of people out there thatpromote all of the beautiful stuff, and
they don't really talk so much muchabout the losses. And if they do
talk about the losses, they kindof say, it's my fault. But
here's the reason why it's my fault. I don't talk from that perspective.
(38:09):
I speak a lot about my relationshipwith my wife, believe it or not.
As a business guy, I talkabout my failures in communication with her.
I find relatable things that I knowthat all entrepreneurs are most likely going
through, and I speak on thoseand when one of those things hits,
people then tend to follow me.They'll follow me for a little bit.
Then they'll come check something out.And I have super low cost offers for
(38:30):
people to come check out to giveit a taste test, so to speak,
and slowly but surely, we invitethem into the family. Yeah,
I think I have it up here. You have a couple of different levels
of engagement. Just tell us brieflyabout those. Okay, So I do
events all over the US, butlocally, I do a twenty dollars pop
(38:52):
up event where I teach people thepower of social media and how they can
generate free leads. I've done itto the tunes of millions of time with
a lot of other people how todo it. So that's twenty bucks to
come check us out and you getthree hours and you also get a lunch.
Next. Our next opportunity is fortwo hundred and fifty bucks. We
actually come, bring your laptop andwe will set your social media up so
(39:15):
that it's ready to go professionally,and then we host a two day event
in Boston, and that's for youto meet the entire team, as well
as my friends across the United Statesthat are good in different areas of business
in life, and we get intoit. We get into it big time
there and from there, if you'vemade it through all those gauntlets and we
like you and you like us,then we invite you to be a part
(39:37):
of the iconic Alliance actually we haveis that where you are, what is
that? What kind of time doesthat entail? What kind of mind shared
does that require of a client?So timing at the lowest level, you're
just going to probably listen to metalk once a week. It's very very
inexpensive, and I talk to youabout all sorts of those those five pillars
(39:58):
I was talking about. I hiton. At the mid level, you're
a growing business, so you havesustainable income and you're learning to scale your
business. So I'm going to teachyou exactly how to do that and how
you get out front and delegate everythingelse in the back. And at the
highest level, you're working with meone to one most likely you're coming to
our podcast room and you're starting torecord. I'm going to start teaching you
(40:21):
how to write a book, howto market that book. I'm going to
teach you how to speak on stages, how to do things like you and
I are doing right now, sothat you can get your message out.
And that's a little bit more timeintensive. But usually somebody by that point
is either sick and tired of beingsick and tired and they're just ready to
go for it, or they havescaled their business and now they're out front
and they're like, well, whatdo I do now? You know,
(40:42):
I have this whole system put togetherand we're making money, but I don't
know what to do. I knowhow to help people once they get to
that place. So you probably referothers quite a bit, quite a bit,
whether they be financial advisors or attorneysor yes, succeeds at a high
level. How big is your team? Your your the iconic team. The
(41:04):
iconic team is six people total thatwork in house, paid by me.
That's what I meant. I know, you have a big network of people
you do stuff with. Yeah,yes, six people and upcoming events anything
you want to plug. So wehave an event coming November eighteenth, this
local. It's one of those littletwenty dollars events where you can come for
(41:24):
three hours. It's right here.We have five thousand square feet at our
office and we'll give you lunch andyou can come learn about us. And
we're going to be putting a lotof stuff out on Facebook, primarily IG
two, but Facebook, if youif you find me, my name is
the Chris Whitehead is what was availableKRS. I know your real name's Bob
(41:45):
Smith, but yeah, right,right right, but but come check me
out. We're going to be hostingsome webinars soon because it's getting colder around
here and I just want to startsharing the message of especially now the economy
is getting a little iffy with peopleand I know people are home. It's
like, look, there's a lotthat you can do if you get your
ducks in a row to really benefityourself, not only financially but also emotionally.
(42:07):
And here's the thing. I'm doingsomething called seventy five hard right now.
Have you ever heard of that?Exercise? Right to workout? So
sort of, so there are twoworkouts a day. One of them has
to be outside. They must beforty five minutes each and they have to
be three hours apart. You haveto drink a gallon of water a day.
You can't have any alcohol or cheapmeals. You have to take a
(42:27):
selfie, and you have to bewilling to read five to ten pages or
excuse me, ten pages of apersonal or professional development book. If on
day seventy four you forget one ofthose tasks, you start over on day
one. And the reason that Ibring that up is that I like doing
that starting November first, because Iknow how cold it is up here in
New England, and I know thatI'm also I'm going to hit all the
major holidays where everybody is drinking andgorging on food, and I end up
(42:52):
on the end of that lay weighingless, more clear headed and really focused.
So even though it does have physicalparts to it, it's actually a
mindset type of exercise. And thereason I bring that up is the same
reason I want to do the webinars. Imagine Kevin, if when people start
(43:14):
to slow down, which is what'sgoing on right now a little bit in
the economy, they're listening to themass medium, they're starting to say,
WHOA, I don't want to spend. Well, we all know what happens
when people don't spend. What ifyou took the opportunity to start marketing yourself.
Now, what if you took theopportunity to get yourself healthy and actually
pushed on the gas pedal when everybodyelse was receiding. What do you think
is actually going to happen when theeconomy opens back up? You're going to
(43:36):
be ten ten paces Wait, yeah, not one. And that's exactly what's
happened to me, and it's whatI help other people do. So we'll
probably be doing more of that comingreally soon too. Outstanding the website is
WW I hate saying that. Idon't even know why I did Iconicalliance dot
com. Who in the listening andviewing audiences should reach out to you,
(43:58):
Chris? And why if you're anentrepreneur and you're struggling, or if you're
an entrepreneur and you're actually really successful, but you know that the five people
you surround yourself with on a regularbasis are not pushing you to your next
level. I'm the guy you needto reach out to because there is no
limit to where we push. That'swhy I wrote the book Make today's ceiling,
(44:19):
tomorrow's floor. There is no stopto this game. Outstanding, no
finish line, right, no,sir, love it. Thank you so
much for being here. I'm sorryfor the technical challenges at the beginning.
Thanks for powering through with me.Yes, I really appreciate you taking the
time. I really appreciate you havingme on. And like I said,
it's not an idle threat. Iwant to get you here in New Hampshire
and get you live and start askingyou some questions too. I'm in right
(44:44):
you. I'll have you back againtoo. Thank you everybody for watching and
listening. This is a show aboutbusiness, business successes, business challenges.
If you've got concerns about the growthof your company, feel free to reach
out to me on LinkedIn or Facebook, at Winning Business Radio, or drop
me a note Kevin at Winning BusinessRadio dot com one of my several email
addresses. Our company is Winning Incorporated. We're part of Sandler Training, some
(45:06):
of who may be familiar with SandlerTraining. We develop sales teams into high
achievers and sales leaders into true coachesand mentors. We're not right for everybody,
but hey, maybe we should havea talk. Thank you to Engineering
producer Wan for another job. Welldone, Thank you one. Be sure
to join us again next week.That's Monday, November thirteenth, four pm
Eastern. We'll do it all again. Until then, this is Kevin Hallanan.
(45:30):
You've been listening to Winning Business Radiowith your host, Kevin Helena.
If you missed any part of thisepisode, the podcast is available on Talk
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Radio dot com or check us outon social media. Tune in again next
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(45:53):
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succeed where others have failed and winin business with Kevin Helenan and Winning Business Radio h