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January 18, 2024 50 mins
Technology gets a bad rap in the world these days, though it's doing so much to solve major world problems. Companies are embracing artificial intelligence, 3D printing, robotics, advanced materials, extended realities, blockchain, autonomous vehicles and drones, and space technologies and are poised to leverage technological innovation even more so to address societal challenges like education access, poverty, sustainability, climate change, and pollution. Tech as a force for good!

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(00:00):
The topics and opinions express in thefollowing show are solely those of the hosts
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We make no recommendations or endorsements radioshow, programs, services, or
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(00:21):
Radio. What's Working on Purpose?Anyway? Each week we ponder the answer
to this question. People ache formeaning and purpose at work, to contribute
their talents passionately and know their livesreally matter. They crave being part of
an organization that inspires them and helpsthem grow into realizing their highest potential.

(00:45):
Business can be such a force forgood in the world, elevating humanity.
In our program, we provide guidanceand inspiration to help usher in this world
we all want Working on Purpose.Now, here's your host, Doctor Elise
Cortes. Welcome back to the Workingon Purpose Program. Thanks for turning again

(01:06):
this week. Great to have you. This show has been brought to you
with passionate pride since February of twentyfifteen. I'm your host, doctor Elise
Cortes. If we've not met before, I'm an organizational psychologist and local therapist,
speaker and author. My team andI at Gusto now help companies and
liven and fortify their operations by articulatingtheir purpose and building inspirational leaders and cultures
activated by meaning and purpose to turnthose companies from a flatline EKG to a

(01:30):
vibrant destination workplace. There, peopleare intrinsically motivated to perform with their best,
can grow into their fuller potential,and are committed to stay and dynamically
deliver on the company's mission. Youcan learn more about us and how we
can work together at gustodashnow dot comor Eliscortes dot com. Now getting into
today's program, we have with usMarga Howick, who is a three time
CEO, currently board member and chairand founder of Business for Good. She's

(01:55):
an international thought leader and she talksabout sustainable business and capital. Her latest
which we'll be talking about today isTech for Good Imagine solving the world's greatest
challenges. She joins us today fromthe Netherlands, Marga, welcome to Working
on Purpose. Great, thanks forinviting me, Alice, it's a pleasure.
You are so welcome. And asI said before we got on air,
I'll tell you woman, this thingthat you created is phenomenal. As

(02:20):
I said, that only is literallya heavy lift to pick up and put
up into the air because it's sodense. But the intellectual rigor, Marga,
I'm so impressed. There's so muchinformation in here, and that's the
intention. Bob. That's great tohear. That's a beautiful compliment. Thank
you. Oh, you're very welcome. It's an honor to share with my

(02:40):
guests around the world. They needto learn from you. So, as
I mentioned, I also am aconscious capitalist. I serve on the board
of Conscious Capitalism here in Dallas.My first two business books are certainly undergirded
by conscious capitalist principles and tenants.What I love about your work, Marga,
is I appreciate that you're really threadingthrough the power of business to solve

(03:02):
you know, unwieldy you know youand sustainable you know, goals kinds of
problems. Just really impressive what you'vedone and inspiring. Yeah, we're aligned
on that at least, because consciouscapitalism is in a way also the foundation
under my thinking, the capitalistic systemin itself works well, which means that

(03:23):
you know, we can produce economicproducts and impact on society, but we
have to do it in a consciousway, and we have to balance you
know, on the one hand,creating value for the world and financial value,
and actually they're positively synergized. It'snot or, but it's actually end
So those two thoughts definitely come togetheralso in my book m and Beautifully.

(03:47):
So one thing that I was struckby what you said in your book.
There there were so many things inhere that I took down for notes,
but I was amazed when you said, you know, of course, and
I aligned with that. Companies havea part that have impact and help and
can help lead the way. Andyou then go on to say, understounding,
sixty nine of the world's one hundredlargest economies by revenue are companies,

(04:09):
not countries. Yeah. Yeah,very different from the past. So the
power, the amount of capital thatis actually around the world in private hands
has grown significantly. And thanks forpulling that thought out, because it's actually
important because if you look at thechallenges we have around the world and how

(04:30):
we're going to solve them. Imean, a big key is in the
hands of business. So we canall look to governments and NGOs and we
should collaborate with all stakeholders. Butbusiness has huge impact, and you know,
leadership is a privilege and comes witha lot of responsibility. In this

(04:51):
case it does. Indeed, solisteners and viewers. What Margat has done
in her books its astoundings. First, she's situated the seventeen sustainable development goals
by the UN There are seventeen ofthem. She's interlinked them to the objectives
in the book. And then whatshe's done is she's situated what eight or

(05:11):
nine technologies and then nine. Andthen what she's done is she's then given
us an incredible numerous examples of businessesthat are embracing and using those technologies to
solve these really hairy sustainable development goals. That's how the book is put together.
So what I want to do next, Marga, to the extent that
we have the time, I'd loveto cover as many of those nine technologies

(05:34):
as we can and then give ourlisteners and viewers, you know, just
a glimpse of some of the waysthat these technologies are being used, which
I found incredibly inspiring. I haveto say, shall we Yeah, let's
go ahead. Okay, So let'sstart with artificial intelligence and data. So
first, if you could, youknow, keeping in mind that we have

(05:54):
listeners that maybe are just hearing aboutthese technologies for the first time, if
you could situate what do you meanby our official intelligence and data and that
I would love to pull There's acouple ofations that I thought were pretty interesting
that I'd love to share. Yeah. Good, well, you know,
and it applies to many people,and it was actually one of the reasons
why I wanted to wrote the bookin the way I did. I'm on

(06:15):
boards like you are, and whenyou're in the boardroom either you know,
only with non executive directors or withthe management team or teams below that often
people are very reluctant to acknowledge thatthey actually don't exactly know what these technologies
are about, right, and they'reall aware they're supposed to know. And

(06:38):
I wanted to take the curtain down, you know, and explain in a
clear way what actually are these technologiesand what does it mean to business and
what can we do with them?And how can we use them for good?
Of course, So to your questionartificial intelligence and data, what it
actually does is create super braids forall of us. You could say,

(06:58):
additional braids. It's like to explain. It's very simple at least because if
we ask an AI specialist to explainit, we can fill an hour and
then are that most listeners still don'tdon't know exactly what it can do.
And it means that we can analyzehuge amounts of data in very short time,

(07:18):
analyze them, will algorithm what dothey mean, and then put them
to use. And that can beof course all kinds of us. And
you just mentioned I distinguished nine technologygroups in the book. That's important to
explain first. So in contrast withformer industrial revolutions that had like one,

(07:41):
two, three inventions, big thingswe'll know what they are, and that
changed the world, had big impact. I mean, we still suffer the
consequences of the backside of these innovations, but also it was overseeable. Now
with the Fourth Industrial Revolution, it'svery different. Before we had one or
two tools, so maybe the hammerand the saw to give a comparison.

(08:03):
Now we have a complete toolkit andin that toolkit are all kinds of tools,
and part of those tools are digitallike AI and data we're talking about
now, and part of those toolsare physical. And those tools are not
simply tools, but actually groups oftools because there's all kinds of varieties within

(08:24):
them, so it's a wide rangeof opportunities and solutions we can use.
Some of these technologies like AI anddata are actually what I would call foundational
technology. So if you think aboutbuilding blocks, you need connectivity, you
need AI and data and Internet ofthings as a foundation to be able to

(08:48):
build other things on it. Soit's a foundational technology. And with AI,
for instance, we can see aroundthe world what happens where, can
analyze all data, so to youknow, to solve illnesses much quicker because
we can see the pattern, wecan analyze it. We can use it

(09:09):
for traffic, latistics, all kindsof areas we can apply it to.
That's what AI and data are about. In a very simple warding beautiful Marga,
thank you, and then to givean example, just one one of
the examples. I grew up Marga. My parents were farmers before they got
in the restaurant business. So theone, of course, the sustainable development

(09:31):
goals is to solve world hunger.And so if you could just speak a
little bit about how AI and dataare being used to make agriculture and farming
more efficient to feed more people.Yeah, good points, Alis, So
AI and data is very important forthe whole agriculture and hunger area. For
instance, to give you a concreteexample. And also, which is the

(09:54):
case in the book, is azero farm beats and what is that?
That's actually a platform, a digitalplatform in combination with some sensors and drones
that can be applied to farbs.It's not that expensive, so it's not
that only big companies can do that, because that wouldn't solve the problem,

(10:15):
now would it. And the combinationof those technologies means that you do things
much more precise than you would dobefore. So and you prevent half a
slots. So, for instance,illnesses are tracked and traced very early on.
You know exactly how much water toput in, and we don't put
in more than necessary at the bestmoment. So on average, with these

(10:39):
technologies you use at least forty percentless water. You use lead lighting in
addition until normal lighting, so they'regoing to grow much quicker and much more.
You use the most optimum feeding conditionsin crowned conditions, and with those
technologies you can exactly measure it andyou do presition farming, meaning that we
know exactly how much in how muchspace there needs to be so that it's

(11:03):
super efficient. Now everything taken together, that means that with a lesser footprint,
so with less pollution, less resources, less water for instance, you
get a much higher outcome. Youmentioned the word efficiency for a reason,
so that's one thing that now wecan do. It also means if you

(11:26):
talk about farming, you know abig part of the world is very small
farms, especially in developing countries inremote areas, and those countries are often
hit the hardest with things like climatechange, for instance, because you know
we have more and more storms forinstance, around the world. Now,
what we can also do by nowcombination of technologies with an app do early

(11:50):
on warnings to those farmers so thatthey can literally protect their harvest in different
ways so that we can work themis some plague could potentially be on the
way, and we have some veryvery early signs on that. So all
kinds of technologies and sometimes very simplethings prevent on those farms for the harvest

(12:13):
to get lost. When the harvestwould get lost, it would mean more
poverty, it mean more hunger.So preventing this, securing that what the
farmers actually grow is going to beharvest is a great value. Just different
alleys how these technologies work in agriculture. Oh, it's so amazing, it's

(12:33):
just so exciting. Okay, Nowthis next technology that I want to cover,
well, I want to get toas many as we can. Three
D printing. I have to say, I've read what you've written about it,
and I've read other people's but Istill don't fully understand how it actually
works. So if you could saya little bit more about three D printing,
and then I want to talk aboutone of the applications that you have
in the book that I found socompelling. Oh I'm curious as to which

(12:56):
one that is three D printing isactually literally what it says. It's printing
materials. You have this kind ofan arm. It goes back and forth
and it builds up an object lineby line, going back and forth.
So if you would rationally think aboutit, you would think that's crazy.

(13:18):
That's going to take forever, youknow, going line by line, but
actually it goes super fast and itcan build up even houses or bridges.
But it can also be as smallas a thing between your two fingers.
So the range of what it cando is huge, and it can be
applied in many different ways. Let'stake an example like health care. For

(13:45):
instance. You can imagine in thebeginning we have three D printing machines that
were huge or super expensive. Andone thing that I describe in the book,
the more the technology is scaled upand develop the lower the cost price,
of course, and the more competition. That's also an economic fact,
but that also means it becomes availableto consumers, and it becomes available with

(14:09):
people not so much money, andthat means that we can also decentralize production
and construction with three D printing,which is a very very important thing because
it means that you can build upeconomies and different places in the world and
you don't have to ship stuff aroundthe world, so you can, for
instance, let's take an example inNew York, and then we'll get to

(14:35):
your example that you find so thrilling. Fram Lab is a company that now
three D prints shelters for homeless people. Wow, the cost price I think
from the top of my head,is around fifty to sixty percent lower than
if you would build it in aregular way. But that's not even the
most important thing is it uses muchless space, and space is the problem

(14:58):
in cities. Because it's vertical,its small, and it prints the whole
little house with beds, closet,everything in it for a much lower price,
and it can be taken away andreplaced. So we're more and more
flexible in doing things we want.In healthcare, we can now in a
decentralized way three D print you know, parts of bodies to educate medical people

(15:26):
in remote areas, but also youknow, to apply them literally in people's
bodies more and more up to evenprinting. But this is very experimental.
Still tissue mm hmm. I sawthat. I was intriguing. Yeah,
that's intriguing and and for me it'salso intrigued in another way because imagine if
we can solve bigger problems. Youknow, we all know about all the

(15:50):
crimes going on in trading in tissueand organs. If we're able to produce
much more, that's huge problems.We can that you not have to rely
on donors as you're say in thebook, because she said. Yeah.
The thing that I got really excitedabout, Margaret, I just couldn't possibly
even imagine this is you talk inyour book about how coral reefs are being

(16:12):
produced via three D printing and thenable to fortify and sustain that. That
was just so exciting to me,so compelling. But I had no idea
this was being done. Yeah,it was to me as well. And
when I had written the book,you know, you get to a point
where you have done all the contentand the research, and you think,

(16:34):
what do I want to bring inpsychologically to people, you know, as
a layer above And then I thought, I really want people to dare to
imagine again mm hmm. I lovethat because you know, logic will take
us from A to B, butthe imagination takes us anywhere. So it's
important to really touch people's power toimagine. And when I was thinking about

(16:57):
that, then use the example ofthe coral reefs that you just mentioned,
Elise, because it's amazing. Wecan undo literally the harm that we've done.
That's not an excuse to go ondoing harm, of course, but
we can restore what we've broken downliterally in the case of crawleries. And

(17:19):
because we can do it so well, nature doesn't recognize it to be fake.
So the wildlife round it can youknow, the whole ecosystem can be
restored, and those coals are threatenedto be distinct. You know, in
only a few decades, ninety percentwill be gone if we don't really dramatically

(17:41):
change her action. And it's notjust the corall is, it's all the
wildlife. You know, it hasfar going consequences. Oh, let's grab
our first break and let our listenersand viewers just really contemplate that the notion
of what you just shared there,it's immense. And your host, doctor
Lis Cortez, We're going on theair with Margot Hoak. She's the three
times CEO, currently a board Memberdshare, and the founder of Business for Good.

(18:03):
We've been talking about a few ofthe technologies from her book to Tech
for Good. After the break,we're going to continue on to some more
stay wiks will be right back.Doctor Elise Cortes is a management consultant specializing

(18:30):
in meaning and purpose. An inspirationalspeaker and author, she helps companies visioneer
for greater purpose among stakeholders and developpurpose inspired leadership and meaning infused cultures that
elevate fulfillment, performance, and commitmentwithin the workforce. To learn more or
to invite a lease to speak toyour organization, please visit her at elisecortes
dot com. Let's talk about howto get your employees working on purpose.

(19:00):
Is working on Purpose with doctor EliseCortes. To reach our program today or
to open a conversation with Elise,send an email to a Lease alisee at
elisecortes dot com. Now back toworking on Purpose. Thanks for stating with
us, and welcome back to workingon Purpose. I'm your host, doctor

(19:22):
release Cortes, as I too,am dedicated to helping to create a world
where people can realize their potential atwork, are led by inspirational leaders that
help them find and contribute their greatness, and we do business that betters the
world. I keep writing my ownbooks. So my latest book came out
in twenty twenty three. It's calledThe Great Revitalization, How activating meaning and
purpose can radically enliven your business.And I wrote it for leaders to help

(19:44):
them understand the changed playing field ofthe workforce today. And then I offer
twenty two best projects to help themcreate a culture to actually address that.
My guest today is Marga Howick.She is the author of Tech for Good
Imagine Solving the World's Greatest challenges.So the next one I want to talk
about here is robotics. And Ihave to say again the example that I

(20:04):
saw in your book about how that'sbeing used just blew me away. But
let's talk about robotics first. Yeah, let's do so. Robotics comes in
very different shapes and forms. It'snot just one robot. In the book,
I include full page with all kindsof different types of robots. Some

(20:25):
are very big, some are verysmall, therefore very different purposes. Robotics
always work together with one of theother digital technologies to create the algorithms,
to have a platform and so on. We can have conscious decisions from now

(20:45):
on what is wise to have humankinddo and what is wise to use robots
for. And I find it importantto say that because I often get the
questions, oh, robots, youknow, we'll take our jobs and we'll
be out of the picture because there'srobots now. But you can also look

(21:06):
at it from a different angle,you know. Then I say, we
can have robots co into burning houses. It can be the first line for
firefighters go into the fire. Theycan't burn they you know, we don't
have to fear for their lives,so let's do that. Robots can go
into disaster sides. Maybe a bitof a depressing example, but still a

(21:30):
very important one. At the battlefields, if somebody gets injured the first thirty
seconds, it is the most importantto rescue somebody. We can have robots
do that. We can have robotsclean hospitals, and they have been used
for that reason. For instance,during the pandemic, you know, they
were of great use. China wasahead of everyone in applying robotics for that

(21:53):
reason to clean the hospitals, togo into whatever kind of contaminated area,
and we want to protect people fromthat. So that's a very different way
to look at robots. Also,we have high societal needs. You know,
we have a lot of people thatare old now and we don't have

(22:15):
enough people to care for them otherthan the basic needs. And by now
robots have evolved to such an extentthat they can recognize emotions and they can
play into that emotions and they canlearn, they can actually get to know
somebody they work for. For thatreason. In some elderly homes, for

(22:37):
instance, kind robotics of a specifictype are used to play with people,
to help to support or to liftpeople from beds, which is just very
literally heavy lifting work that we haveto protect people for. So robots and
people will coincide and we have touse the best of both worlds. I
think I was really quite astounded tolearn how much they had developed the emotional

(23:03):
intelligence piece. That was really reallysurprising to me. And then the other
example that really was compelling to meis how some companies have developed robotics to
help children on the autism spectrum todevelop and learn and grow. It's really
compelling. Yeah, yeah, andthey outperform compared to us humans because they
can read their actions. They canyou know, do it so precise and

(23:29):
help kids so much. And therehas been research and at least your psychologists,
I believe, so it also hasbeen researched that for those children,
often freeing them up to work withsuch a role. But because they don't
have to feel any shame, youknow, yes, we're playful in a
way, so yeah, you cando super good work. And combined with

(23:56):
virtual reality for instance, so roboticsin that sense for autistic children, for
instance, combined with virtual reality tohave them experience more, to have to
try things out. A little bitof gamification comes into play there, and
yeah, we can achieve so muchmore. I have to. Like I

(24:17):
said, I really was so excitedwhen I read your boy, was that
all the applications, the possibilities arejust stunning. Yeah, and that the
next one I really didn't have anypurview into before I read your book,
Marga, And that's advanced materials.So if you could speak a little bit
to what are advanced materials and thenthere was one other example from that that

(24:37):
I definitely wanted to talk about interms of application of that technology. Well,
then, Chrissa, if you reallyread the book, Alise, yes,
ma'am, that's part of what Ido. I know, I'm weird
like that when it comes to podcasts. I appreciate that. So advanced materials
is all kinds of materials, physicalstuff that is, via biochemistry or any

(25:04):
other technology nanotechnology, we can makematerials that didn't exist before. Often,
however, they're based on nature becausenature gives us so many examples, and
if we just try to copy andlearn from nature, actually we find out
the most innovations because for instance,butterflies or chameleons or all kinds of animals

(25:30):
find out advanced materials in a way. So and those materials can be for
instance, super strong but super lightat the same time. Read apply them
in mobility in airplanes or ships,make them lighter, reduce the footprint,

(25:52):
you know, very simple. Orthey can do stuff. They can either
algae is can create energy to giveyou an example, or and I saw
in the notes that you're going torefer to that example. They can have
a sustainable function. And I thinkthe example you were referring to was the
smoggeting facade. Is that correct?Yeah, in Mexico City. I was

(26:15):
blown away by what you you depictedthere of how advanced matereers are being used
to combat that problem. Yeah.So, of course not the solution,
because we shouldn't go on polluting,right, but since there's a polluted city,
and that's an example, it's itstarted in Mexico City. It's what
we call a smoke eating facade.So it's you said you put in front

(26:38):
of the of the facing of thebuilding, which actually in this case,
for those that are going to readthe book or look it up is very
beautifully designed. You know, sustainableand design can go hand in hand,
it can be super beautiful. Andthen it's a German technology called presolve it
which covers that facing and that hasa biochemical reaction to the smoke in the

(27:04):
air and it literally cleans it up. It disappears. It has a chemical
biochemical reaction up to eight thousand carsa day. And what makes it so
stunning is that this hospital is inthe middle of Mexico City. Total especiality,
that is, it's called and youknow where better to clean the air
than around the hospital from all thecars there. And now it's evolving more

(27:27):
architects are picking this up. Architectsare of course very important people in this
regard, and we'll see it aroundthe world. But imagine we have those
technologies. So why you could question, would we build a wall next to
a road just to keep out thenoise. If we can have many functions

(27:48):
at the same time, you know, either to use it for vertical farming,
or to use it to create energy, or to use it in this
case to take the smoke out,It's just stunning all the applications here.
Okay, So was that was advancedmaterials we were talking about there. Now
the next technology that you treat inyour book is extended realities, which I

(28:11):
knew a little something of, butyou took it to a whole other realm.
So let's talk about extended realities please. Yeah. Extended realities means literally
that we extend our reality beyond whatwe can see. And how do we
do that by virtual reality or augmentedreality. And we all by now know

(28:33):
these VR glasses, and most peoplehave the association with this technology as it
being fun and it being used ingames. Right, It's fine because the
gaming world actually is a very breedingplace of innovation. A lot of broader
innovations come from the gaming world,which is fine. But then imagine what

(28:56):
we can do with it. Wecan use it, as I just said,
to train people because we can literallyput them in situations that are not
debt. But also imagine how wecan improve education and not only education,
but also understanding around the world ofpeople in different situations, literally building bridges,

(29:22):
because imagine if you are in schooland you're not only talking about people
in Africa or the US or Europeor any other part of the world,
but you can literally be there yourselfto grow a better understanding also with the
whole diversity and inclusion agenda, whichis so important right now. Imagine that

(29:42):
this is very helpful in companies likefor instance, Semens and quite some others
now have set up training programs usingvirtual reality to create better mutual understanding and
to really incorporate the feeling and theculture of d n I diversity, equality

(30:03):
and inclusion using this technology. Iwas really excited about that, Margaret,
because I am you know, obviouslyas a social scientist as well and certainly
working to be able to help advocatefor de I N of course be now
belonging. I was really blown awaythat that these extended realities are being used
for this, you know, thegender equality applications. I just really was

(30:26):
amazed by that. I had noidea that we could use that technology that
way like you, Like you saidearlier, I was still stuck in the
make it fun camp, you know. Yeah, yeah, which is also
important and shouldn't be forgotten. Butexperience, you know, having people experience
each other's situations, each other's lives, each other's culture, of course,

(30:51):
does a lot more. It goesbeyond it's it's tremendous. All right,
let's grab our last break here beforewe go on and treat the rest of
your technologies. I'm your host,doctor Elise Cortes. We've been on the
air with Margo Howick. She's athree time CEO and currently the board member
at chair and the founder of Businessfor Good. We've been talking about a
few more of the technologies in heramazing book. We'll cover the rest after

(31:11):
the break. See you there.Doctor Elise Cortez is a management consultant specializing
in meaning and purpose. An inspirationalspeaker and author, she helps companies visioneer

(31:34):
for greater purpose among stakeholders and developpurpose inspired leadership and meaning infused cultures that
elevate fulfillment, performance, and commitmentwithin the workforce. To learn more or
to invite Elise to speak to yourorganization, please visit her at elisecortes dot
com. Let's talk about how toget your employees working on purpose. This

(32:00):
is working on Purpose with doctor EliseCortes. To reach our program today or
to open a conversation with Elise,send an email to a lease ALISEE at
eleascortes dot com. Now back toworking on purpose. Thanks for staying with

(32:20):
us and welcome back to Working onPurpose. I'm your host, doctor Elise
Cortes. Before we get back tothe program, I want to share something
with you. I've signed up forthis and planned to attend the Humanitarian Exchange.
It's February twenty twenty twenty four,perfect for this particular conversation. What
is it? It is a worldgathering of people who care about being able
to address humanitarian issues around the world. So purpose driven organizations and individuals across

(32:45):
society are all invited to attend.It's free. You can intend in person
or online. The way to doit is go to Humanitarianexchange dot org.
There's no e so Humanitarianexchange dot org. You can then use the code hx
dash Priority to register to get somespecial access to this comments because you heard

(33:06):
it here on the show. Iwill see you there if you are just
joying me today. My guest isMargat Howick. She's the author of Tech
for Good Imagine Solving the World's GreatestChallenges. Okay, so the next thing,
so to get us as much aswe can here for the next one.
Here, Margaret, we have autonomousvehicles and drones and I have to
say, you know, I've beenlong and intrigued by the notion of autonomous

(33:29):
vehicles. I love driving my car, I quite enjoy my car, but
it would be really nice if somebodyelse did that for me. Yeah,
that's one of the or someboding elsedid that for me, Yeah, totally.
And of course if we talk aboutautonomous vehicles and drones, the cars
the first thing that comes to ourmind. But actually the concept is much

(33:50):
wider. Yes, even maybe someother shapes and forms are more important,
like the topic of drones. Yes, and so let's spend a little bit
of time on drones, because withdrones, what is so important is little
flying things. You know, youcan have them from very small to relatively

(34:12):
large. They can do very differentfunctions. But something that stood out for
me is that the fact if youuse drones for areas where you have no
infrastructure, yes, you don't needto build the infrastructure anymore. So you
don't have any delays for the thingsthat you want to transport. And when

(34:32):
is it important to not have adelay. That is in terms of agriculture.
You know, if you want tohelp farmers to be able to grow
something and to be hunger, youcan use drones by bringing seats and other
supplies. Then online you can provideinstructions, you know, or some learning

(34:53):
programs or some weather and storm warnings, and you have it there very quick
on the exact spot where it needsto be. You have no chances of
it ending up somewhere else. Andwe all know what I mean by that.
But it's on the right spot withthe right people. And that's for

(35:13):
agricultural products, but of course alsofor medical devices, for quick met help,
for medicines, all those things.We can get quickly to the place
where it needs to be. Andautonomous vehicles is something that is going to
happen whether we like it or not. Of course, I know everybody is

(35:35):
focusing on the risks, but alot of analysis has been done by now
that we have more accidents by peopledriving themselves than autonomous vehicles. And then
we still will have accidents, butwe all have to wise up and think
about the quantitivity of those things ratherthan we fear the machine more than ourselves,
you know, we have to gobeyond that. And it's also actually

(35:59):
you could say crazy thought if youdrive around in cities, and we all
know how complex that is, andeverybody starts thinking for themselves, whereas we
have collective knowledge of what areas notto go to, how fast or slow
to drive because then we have athree green zone with the traffic lights,

(36:21):
or where to go because there's aparking place and where to stay away.
Somebody else knows better than us alonein that car. So we have to,
you know, think differently about thosethings and use technology to improve things.
But for me, the drone thingis what stands out the most because

(36:42):
it means we can do things wewere not able to do before. I
describe one case in the book withdhl for instance. Please it makes sense.
You know, if you're are atransport company like dhl IS and some
others and so on, you're goodin transportations, you should immediately adopt these

(37:07):
new technologies and use them for goodbecause it has social impact. And I
can assure you because your company's resultswill improve because of it. And this
is one interesting case in the bookwhere they actually did a huge pilot in
Tanzania six months where they aimed forfour hundred thousand residents that had no connection

(37:34):
whatsoever to bring medical supplies to them. I just explained that that makes sense.
But on top of that, theyalso took something back. They took
back samples that could be analyzed elsewhere, and it would have not happened in
the place where their samples were taken. But this way, very quickly,

(37:55):
they could be brought to hospitals andexperts that know what to do with it,
analyze it, and then the nextround bring the light medical supplies and
expertise back. So that's a wholenew type of supply chain that becomes possible
with the help of technology. It'sso amazing markets it's just like bottomless.

(38:15):
The other thing that I appreciate aboutyour work, too, Market that I
think is important to point out isyou do address throughout your book how in
various instances that technology gets a badrap and people are afraid of that,
et cetera, and you go andaddress all that. And I think that's
really really important because people are continuedto fear that. Right, I'm sorry,
we shouldn't ignore that, Yes,exactly, we should understand people's feelings,

(38:38):
we should relate to it. Imean, there's a whole other area
around this, and I write thatin the last chapter. You know,
what do we need to do toscale all of this up? And one
part is, of course the wholearea of rules, legislation, laws.
But then equally, I've all atthe Financial Times even the other day,

(38:58):
where I was asked what we needto do, and I said, you
know, we also have to,on top of mitigating the risks, shift
from legislation that focuses on doing noharm to legislation that focuses on doing good.
Otherwise we delay all these solutions thatwe actually desperately need around the world.

(39:21):
Oh, that is so powerful,Markov. That is that perspective that
lens is incredibly powerful. Okay,let's move on. There's two more.
There's I think two more technologies thatI want to cover. Yeah, so
next is blockchain. I knew Ilearned a little something about blockchain from a
previous guest, but again, aswe would expect, you took it to
a whole other level and helped usunderstand various applications that just really extend what

(39:44):
I ever knew about it. Solet's talk about blockchain first. What is
it? If I, and probablyI shouldn't say it like that, but
to make everybody understand, it's actuallytracking and tracing technology. It's a system
that makes the connections visible and tothe purpose of the book, it's very

(40:06):
important that we can check the sourcingof things which we couldn't before. So,
for instance, in biological cotton,everybody can claim, you know,
this is biological cotton. That's nice, how we're going to check that.
But blockchain we can, in asimple way, precisely check that. And
because we check that, we canhold now companies accountable. That's another side

(40:32):
of these technologies. Because we havethe technologies, we can expect and we
can raise the bar for people toreally use them because you know it's there.
Yeah, and you know, thatwas one thing that I found.
Really there were so many things inyour book. I mean, it's just
really just blew my mind wide open. And so let me just quickly situate
that for listeners and viewers, Ihighly recommend you pick up this book because

(40:55):
just getting even some glimpses of someof the applications that Margaret talks about will
ignite your imagination of how you mightbe able to produce something different or new
for your own company. There's justthere's so much in there that really sparks
the imagination, and just the applicationsare mind blowing. No truly is and
that's one of the reasons I wrotethe book to create imagination for people,

(41:21):
but also to make it very concrete, because I don't know how that's for
you. But I never like itif I see a keynote or read a
book and I think, okay,that's all right, but it's theory,
now what right? Right? Soin the book there's seventy five real life
business cases where I describe what doesthe company do, what is there purpose,

(41:45):
how does technology and which technologies helpand which STGs are impacted positively and
how can this be skilled up?And that makes it very concrete. And
I don't expect people to read fromcover to cover. Always like to give
a structure to a book that youcan browse through or look up your specific

(42:06):
sector or your specific question or specificinterest and then read that part and maybe
read another part later mm hmm.And I think it's just I plan to
use your book as a resource markif I've gone through it, and now
I can go back and say,I want to hear I want to learn
more about this particular technology or what'shappening, or how they're solving or trying
to address this particular goal. Sothat's how I plan to continue using it.

(42:30):
Yeah, A couple of the thingsabout blockchain that I thought were really
really interesting in terms of application.You talk about you know, of course
one of the it girls is toeradicate poverty, and you talk about how
we can use blockchain to identify apayment services for the most vulnerable population segments.
How fascinating is that. I meanreally just thinking about how to extend

(42:52):
this and so could you say alittle bit how would that work? Yeah,
I can can help IDENTI identify paymentservices for people because it you know,
the system with blockchain is also thatit takes out intermediary part of parties.
Yes, it makes a lot ofthings much more accessible for people because

(43:14):
you know, with the old fashionedif you will supply chain, there's a
lot of parties in a chain thatdon't always necessarily add a lot of value,
but they do raise the cost price, and that changes with blockchain.
It's being taken out. It facilitatesaccessible health data, It provides authenticity and

(43:37):
transparency or medical products, helps inthat sense to reduce risks and minimize costs.
So it makes a lot of thingsmuch more accessible. It's really astounding
to learn all the applications of that. Than you also mentioned some stuff around
clean energy applications, which we won'tgo into now, but viewers, if

(44:00):
we care about energy, there's awhole lot in there for that. Okay,
so we're coming close to the endof the show. The last technology
that I want to spend a littlebit of time on is space tech.
You could talk a little bit aboutthat, Yeah, of course, I
mean, the world doesn't end atthe world nowadays, and we would say

(44:21):
it growing space economy even I haveso many stillites and activities in space.
That has an upside, and we'llfocus on the upside. It also has
a downside because not only do wepollute our planet, but by now we
also pollute space. We have twentyfive thousand floating particles, loss satellite and

(44:46):
stuff in space. It's the newpollution area. I just wanted to make
out of that because it's important thatwe realize that and we don't make the
same mistakes in space. Starts tolook like that that we make on our
planet. At the same time,we can protect our planet from space.

(45:10):
Of course, you have a lotof space accloration and looking for other planets
on that whole part. But there'salso a part that we can actually do
much better work from space to protectour planet because we can use satellites to
monitor exactly how deforestation is looking likein which part of the world, how

(45:31):
the weather is changing around the world, how the ozone layer is evolving around
the world, et cetera, etcetera. And with all that knowledge,
we can you know, really pictureand monitor everything going on in space.
We also have companies that do thecleaning up of space, which I just

(45:53):
mentioned, which is very important.Astro Scale is a company that seeks all
those particles and everything floating around inspace, trying to get it back and
recycle them in the end, soparticular economy in space. Oh, Margat,
that's amazing, really mind boggling.So we're here the end already.

(46:16):
It goes by so fast. Younow know that this show's listening to by
people around the world, Marga,who really urged it in either helping to
create or being part of organizations thatreally help them realize their potential. They're
led by those inspiration leaders that leadthem to their greatness, and we do
business a better in the world.What would you like to leave them with?
I would like to leave them withthe thought that everybody matters. Let's

(46:39):
start with that. Everybody matters incompanies or elsewhere. In whatever role you
have, you can be influential.Let's start with that. Then. Second,
just know that in the future,with the change of your generations,
doing business for good, so notonly you know, having a less bad

(46:59):
foot brand, but having a positiveimpact on the world is going to be
more and more important for various reasonsbecause the nature of the generations changes and
next generations are much more purpose driven. So this will be your stakeholders wherever,
your investors, your employees, yourclients, everywhere. Second, because
the challenges are so high that youwill get to a tacking shifting point where

(47:25):
it will be much more profitable todo good than to do bad. So
that will shift, the price ofpollution will go higher, so it will
be more and more important. Sono, you want to be in that
sense, on the right side ofhistory, and you want to help your
company to do good. If youwant to do that, technology could potentially

(47:47):
be your biggest ally because as thebook describes and as it wants to touch
upon your imagination, it goes beyondour limits of thinking or no to what
extent we can use technology to dogood in new ways or improve the current

(48:07):
ways, and to embrace that andto know more about that means that for
everybody listening will help your company tobe more innovative, to strengthen a competitive
position, to do more good,and to be more successful in the future.
What a fantastic way to leave ourlisteners and viewers with Margat. It
is a delight to know you andto be inspired by you, learn from

(48:30):
you, and thank you so muchfor being on working on purpose. I'm
so happy to know you. Likewise, thank you so much for inviting me
at Liza. It was a greatconversation, very very very welcome. Listeners
and viewers. You're not going towant to let this woman go, so
let me tell you how to findher. So the easiest way is to
go to her personal website. It'smarga Hooick dot com. Let me spell

(48:52):
that for you. It's m Ar g A h o ees ek dot
com margat Howick. So that wayyou can look at the rest of her
books, what she's up to inher businesses, etc. It's amazing for
what she's up to last week givingmiss the live show. You can always
catch it be recorded podcast we wereon the air with Monica Parker talking about
her incredibly meedy and enlivening book,The Power of Wonder, The extraordinary emotion

(49:15):
that will change the way you live, learn, and lead. We learn
that wonder is both a journey anda destination, a verb and a noun,
a process and an outcome, andthat there are five interlinking elements that
comprise the Wonder's cycle. We alsodove into ascertaining the extent to which we
might be wonder prone ourselves. Nextweek, we'll be on the air with

(49:36):
Deb Smolensky talking about her new bookBrain on mental fitness strategies for sharpening focus,
boosting energy, and winning the workday. See you there. Remember
that work is one of the bestadventures and means of realizing our potential and
making the impact we crave. Solet's work on Purpose. We hope you've
enjoyed this week's program. Be sureto tune into Working on Purpose featuring your

(49:59):
host doctor these quartes each week onW four CY. Together, we'll create
a world where business operates conscientiously,leadership inspires and passion performance, and employees
are fulfilled in work that provides themeaning and purpose They crave, see you
there. Let's work on purpose.
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