Best of 2024: Jack Tame - Wholesome Tui billboard? Yeah right

Newsflash: Tui 'Yeah Right' billboard accused of being bad taste. 

Whoa, for a moment there I thought I'd been transported back to 2006.

Is it in good taste? No. Of Course not. It's a billboard for a beer company, for goodness' sake. Of course it's in bad taste. I don't think anyone has ever accused Tui of good taste.

Given the extent to which the sensational details in the Polkinghorne case have scandalised the nation, it's hardly a surprise to see the billboards pop up.

I'll be honest with you: It doesn't upset me. But if I were Pauline Hanna's family I might, quite reasonably, feel a bit miffed at a company trying to cash in on something related to my death. 

And here's the thing: Even if it did upset me, sometimes the most effective strategy to oppose something is to contain your outrage. 

I actually feel the same way about aspects of the Treaty Principles Bill. I wonder if the most extreme opposition to ACT's proposal might not ultimately help ACT's cause. And perhaps a more considered opposition might be calmer, quieter, and ultimately starve the issue from the attention upon which it'll thrive. 

Tui is banking on controversy. It has literally set up a feedback line so people can voice their outrage. But if you really have a problem with their billboards... Don't give them the attention. And don't buy Tui. 

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Episode Transcript

Speaker 1 (00:00):
Newsflash TOOI year right, billboard accused of being bad taste.
Whow For a moment there, I thought I'd been transported
back to two thousand and six. Is it in good taste? No,
of course not. It's a billboard for a beer company
for goodness sake. Of course it's in bad taste. And

(00:20):
let's be honest, I don't think I don't think anyone
has ever accused of TOUI being in good taste, if
you get what I mean. Anyway, given the extent to
which the sensational details of the polkinghorn case have been
scandalizing the nation over the last few months, it's hardly
a surprise to see the billboards pop up around the country.

(00:40):
I'll be honest with you. It doesn't upset me. But
if I were Pauline Hander's family, YEP, I might quite
reasonably feel a bit miffed at a company trying to
cash in on something related to my death. But here's
the thing, even if it did upset me, and sometimes
the most effective strategy for opposing something is actually to

(01:03):
contain your outrage, especially when that thing is designed to outrage.
And I actually feel the same way about aspects of
the Treaty Principles bill debate. You know, I wonder if
the most extreme opposition to act's proposal might not ultimately
help ACTS cause. And you know, perhaps for those who

(01:24):
most vehemently oppose ACT suggestions, perhaps a more considered opposition
might be a bit calmer, might be a bit quieter,
and ultimately starve the issue from the attention upon which
it'll very likely thrive. Two E is banking on controversy.
I mean, it has literally set up a feedback line

(01:45):
so that people can voice their outrage. But if you really,
if you really, sincerely have a problem with their billboards,
don't give them the attention, and hey, just don't buy
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