November 7, 2025 • 5 mins
A new three-level luxury department store is set to open on Auckland's Queen Street next year.
The new store will be located at 131 Queen St and is set to include valet parking and an espresso music bar.
Luxury retailer Faradays is behind the $30 million development.
Faradays Co-Founder and Chief Executive Eddie von Dadelszen said to Heather du Plessis-Allan, "the building itself, we're inheriting something truly, truly unique ... it's just an amazing historical embrace to do something contemporary and fresh and modern inside."
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Episode Transcript
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Speaker 1 (00:00):
Try not to fall out of your seat when you hear.
What I'm about to tell you is I've got some
good news about Queen Street and Auckland. A new three
level luxury department store is set to open at one
three to one Queen Street. This is opposite Vulcan Lane.
It's going to open mid next year as part of
a thirty million dollar development. Faradays is behind the new store,
and the Faraday's chief executive is Eddie von Dadels And Hi, Eddie.
Speaker 2 (00:23):
Hi, I hear that. I thank you for having me.
Speaker 1 (00:24):
Yeah, thanks for joining us, mate. I love this. But
isn't the age of the department store over?
Speaker 2 (00:32):
Hey? Look, I think, I think when you think about
Queen Street and you think about two two noticeable department
stores that are now are missing from the market. When
we think about that and we think about a large
duty free offer that no longer exists, and we think
about a tragic end of another New Zealand institution, there
(00:55):
is an addressable market that exists in the CBD. And
I think with the right tactic, a focus on experience
and a focus on customer service, that that we can excel.
Speaker 1 (01:09):
So it's what it sounds like to me. What you're
saying is basically, I walk in that store, it has
to feel special, and you're going to make it feel special.
Speaker 2 (01:20):
Yeah, that's I mean the building itself. We're inheriting something truly,
truly unique, which is the original Mill and Choice building,
purpose built for department stores. It's it's just this amazing,
it's just amazing historical embrace to do something contemporary and
(01:41):
fresh and modern. Insight.
Speaker 1 (01:43):
Who's your your market?
Speaker 2 (01:45):
Here? Are you?
Speaker 1 (01:46):
Are you aiming at? You know, reasonably well moneyed people
in Auckland or is it the crew ship crew?
Speaker 2 (01:54):
Look? I think an economy the size of Auckland. You
need you Actually, your addressable market needs to be all
of the above. It needs to be regional tourists, it
needs to be locals, it needs to be international tourists.
And you need to be speaking to Chinese demographic, Indian
demographic and obviously obviously the Caucasian demographics and all other
demographics too. So it's we've got to make everyone feel welcome.
(02:16):
We've got to make the we've got to make the
price points achievable for people who can afford to come
and have an amazing experience and buy a packet of
pencils right through to someone that wants to have a
kind of what they might have associated with faradays in
the past, and you know, spend a significant were really
need to cater to the to the whole market in
that sense, Do.
Speaker 1 (02:36):
You have confidence that Queens Street's going to be okay?
Because at the moment it just looks terrible.
Speaker 2 (02:43):
Hey, if we all if we all pack up and leave,
it's pretty devastating as an outcome for the CBD, isn't it.
So I think I think now's the time for bravery.
I think I think we're at the bottom of the market,
and I think that you can start to feel a
little bit of a change in confidence as well. So
I believe in Queen Street. I believe in the historic
(03:07):
buildings and their residents, with the you know, with the community,
and I believe that anyone who's visiting Orkand's probably going
to come to the CBD first, and I think that's
going to set the time for potentially a lot of
the rest of their experience.
Speaker 1 (03:18):
Yeah, well, listen, I'm loving that you're saying this stuff.
And what about I mean, you'll have known, you'll know
this has been reasonably well canvas this week the discussion
about what we do with rough sleepers and anti social behavior.
What's your view on that?
Speaker 2 (03:33):
My view is that I'm not a social worker, and
whilst I think that that's distressing that that situation that
some people find themselves, and I think that all the
business owners on Queen Street need to work together with
counsel and with the mayor to achieve a good result
for people that are on Queen Street in general. Brilliant.
Speaker 1 (03:54):
Okay, what happens to to I'll be honest with you,
I'm not sure what you meant by that.
Speaker 2 (03:59):
Well, what I meant was it's sort of I guess
it's it's not my expertise.
Speaker 1 (04:03):
So but you don't want them there? Like you don't
You don't want to open a flash new store and
have people like peeing on the footpath outside, do you not?
Speaker 2 (04:13):
Really? No, No, that's not not what would be shooting
for on opening night, absolutely.
Speaker 1 (04:18):
Or at all. Hey, okay, faradays and Partnell what happens?
Speaker 2 (04:23):
So it's I guess Sara Days is the par Is
a kind of our legacy in a sense. So it's
it's just such a beautiful building to fit out. I
don't know if you've ever been, but it's it's I
think it's quite beautiful. It's award winning es. I did
an amazing job. And my understanding is that there's a
talented new new team who is taking over the space
(04:44):
and who will nurture it and turn it into something
specially all forward to saying.
Speaker 1 (04:49):
Yeah, so do I listen, look at best of luck
with everything, and really hope it goes well for you.
That's eddyvon Daddell's and Faraday's co founder and chief executive.
For more from Hither Duplessye Allan Drive. Listen live to
use Talk zeb from four pm weekdays, or follow the
podcast on iHeartRadio
Try not to fall out of your seat when you hear.
What I'm about to tell you is I've got some
good news about Queen Street and Auckland. A new three
level luxury department store is set to open at one
three to one Queen Street. This is opposite Vulcan Lane.
It's going to open mid next year as part of
a thirty million dollar development. Faradays is behind the new store,
and the Faraday's chief executive is Eddie von Dadels And Hi, Eddie.
Speaker 2 (00:23):
Hi, I hear that. I thank you for having me.
Speaker 1 (00:24):
Yeah, thanks for joining us, mate. I love this. But
isn't the age of the department store over?
Speaker 2 (00:32):
Hey? Look, I think, I think when you think about
Queen Street and you think about two two noticeable department
stores that are now are missing from the market. When
we think about that and we think about a large
duty free offer that no longer exists, and we think
about a tragic end of another New Zealand institution, there
(00:55):
is an addressable market that exists in the CBD. And
I think with the right tactic, a focus on experience
and a focus on customer service, that that we can excel.
Speaker 1 (01:09):
So it's what it sounds like to me. What you're
saying is basically, I walk in that store, it has
to feel special, and you're going to make it feel special.
Speaker 2 (01:20):
Yeah, that's I mean the building itself. We're inheriting something truly,
truly unique, which is the original Mill and Choice building,
purpose built for department stores. It's it's just this amazing,
it's just amazing historical embrace to do something contemporary and
(01:41):
fresh and modern. Insight.
Speaker 1 (01:43):
Who's your your market?
Speaker 2 (01:45):
Here? Are you?
Speaker 1 (01:46):
Are you aiming at? You know, reasonably well moneyed people
in Auckland or is it the crew ship crew?
Speaker 2 (01:54):
Look? I think an economy the size of Auckland. You
need you Actually, your addressable market needs to be all
of the above. It needs to be regional tourists, it
needs to be locals, it needs to be international tourists.
And you need to be speaking to Chinese demographic, Indian
demographic and obviously obviously the Caucasian demographics and all other
demographics too. So it's we've got to make everyone feel welcome.
(02:16):
We've got to make the we've got to make the
price points achievable for people who can afford to come
and have an amazing experience and buy a packet of
pencils right through to someone that wants to have a
kind of what they might have associated with faradays in
the past, and you know, spend a significant were really
need to cater to the to the whole market in
that sense, Do.
Speaker 1 (02:36):
You have confidence that Queens Street's going to be okay?
Because at the moment it just looks terrible.
Speaker 2 (02:43):
Hey, if we all if we all pack up and leave,
it's pretty devastating as an outcome for the CBD, isn't it.
So I think I think now's the time for bravery.
I think I think we're at the bottom of the market,
and I think that you can start to feel a
little bit of a change in confidence as well. So
I believe in Queen Street. I believe in the historic
(03:07):
buildings and their residents, with the you know, with the community,
and I believe that anyone who's visiting Orkand's probably going
to come to the CBD first, and I think that's
going to set the time for potentially a lot of
the rest of their experience.
Speaker 1 (03:18):
Yeah, well, listen, I'm loving that you're saying this stuff.
And what about I mean, you'll have known, you'll know
this has been reasonably well canvas this week the discussion
about what we do with rough sleepers and anti social behavior.
What's your view on that?
Speaker 2 (03:33):
My view is that I'm not a social worker, and
whilst I think that that's distressing that that situation that
some people find themselves, and I think that all the
business owners on Queen Street need to work together with
counsel and with the mayor to achieve a good result
for people that are on Queen Street in general. Brilliant.
Speaker 1 (03:54):
Okay, what happens to to I'll be honest with you,
I'm not sure what you meant by that.
Speaker 2 (03:59):
Well, what I meant was it's sort of I guess
it's it's not my expertise.
Speaker 1 (04:03):
So but you don't want them there? Like you don't
You don't want to open a flash new store and
have people like peeing on the footpath outside, do you not?
Speaker 2 (04:13):
Really? No, No, that's not not what would be shooting
for on opening night, absolutely.
Speaker 1 (04:18):
Or at all. Hey, okay, faradays and Partnell what happens?
Speaker 2 (04:23):
So it's I guess Sara Days is the par Is
a kind of our legacy in a sense. So it's
it's just such a beautiful building to fit out. I
don't know if you've ever been, but it's it's I
think it's quite beautiful. It's award winning es. I did
an amazing job. And my understanding is that there's a
talented new new team who is taking over the space
(04:44):
and who will nurture it and turn it into something
specially all forward to saying.
Speaker 1 (04:49):
Yeah, so do I listen, look at best of luck
with everything, and really hope it goes well for you.
That's eddyvon Daddell's and Faraday's co founder and chief executive.
For more from Hither Duplessye Allan Drive. Listen live to
use Talk zeb from four pm weekdays, or follow the
podcast on iHeartRadio
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