May 23, 2022 • 3 mins
Coca-Cola has unveiled a new design for its bottles – lids that are tethered to the bottle.
It's in an attempt to keep lids out of landfills, as otherwise, it's too easy for caps to get thrown in the general rubbish.
Coca-Cola says it will start rolling out these more environmentally friendly bottles in the UK in early 2024.
Founder of ethical marketing company GoodSense, Kath Dewar joined Heather du Plessis-Allan.
LISTEN ABOVE
It's in an attempt to keep lids out of landfills, as otherwise, it's too easy for caps to get thrown in the general rubbish.
Coca-Cola says it will start rolling out these more environmentally friendly bottles in the UK in early 2024.
Founder of ethical marketing company GoodSense, Kath Dewar joined Heather du Plessis-Allan.
LISTEN ABOVE
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