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December 19, 2025 10 mins

There’s no more iconic a reality franchise than The Real Housewives of Beverly Hills – which is back for its 15th season.

And there is perhaps no Housewife in history that has a heftier and more prestigious CV than that of Bozoma Saint John. 

Boz joined the series last year off the back of a 20-year run as a marketing executive working with brands like Apple, Netflix, Uber and Pepsi and has been recognised by Forbes as the world’s #1 most influential CMO. 

She quickly became a fan favourite for her ability to bring boardroom realness to the drama of the 90210. 

She joins Jack Tame to chat about authenticity, watching herself on TV, and marketing. 

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Episode Transcript

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Speaker 1 (00:07):
You're listening to the Saturday Morning with Jack Teams podcast
from News Talks at b You.

Speaker 2 (00:13):
Would have to say The Real Housewives of Beverley Hills
is one of, if not the most iconic reality TV franchise.
It's now back for its fifteenth season, and there is
perhaps no housewife in history that has a heftier, more
prestigious CV than that of Bosama. Saint John Bowse joined
the series last year off the back of a twenty

(00:34):
year run as a marketing executive working with brands like Apple, Netflix, Uber,
and Pepsi. She's been recognized by Forbes as the world's
number one most influential chief marketing officer. She quickly became
a fan favorite after joining the show for her ability
to bring boardroom realness to the drama of the nine
zero two, one to zero and Bose is back for

(00:56):
season fifteen and is with us this morning. Killed her
Good morning.

Speaker 3 (01:00):
Good morning.

Speaker 2 (01:01):
You have had an extraordinary career, all of these big
jobs and all of these big companies. So why on
earth after all of that did you decide you wanted
to be a real housewife?

Speaker 3 (01:12):
Well, because that's also part of my reality.

Speaker 4 (01:15):
You know, there are so many women like me who
have had corporate jobs, who have you know, done their
best to try and get promoted and have sometimes you know,
had challenges in it, have learned a lot of life
lessons also balancing motherhood, also balancing wifehood. Also maybe have
lost a husband, you know, not necessarily the way I.

Speaker 3 (01:36):
Did, but through divorce and what else.

Speaker 4 (01:38):
So I felt it was really important to represent, you know,
that type of woman on this type of show because
you know, I think women who are like me in
their late forties early fifties also deserve a little bit
of love, you know, especially from storytelling.

Speaker 2 (01:54):
Absolutely absolutely, So how do you think that business experience
helped prepare you for the show?

Speaker 3 (02:01):
Oh? I think in a lot of ways.

Speaker 4 (02:02):
I mean, look, when you're a leader, especially of big
companies where you have a lot of people to work with,
you very quickly learn solutions, you know, especially conflict resolution
between people and communication is key, it is paramount, and
so you have to be clear, you have to be direct,
you have to give feedback quickly, you know, where people

(02:24):
can understand what you're saying and not misinterpreted. Yeah, and
so that I think has been probably the best practice
that I've had in communicating with these women who have
such different backgrounds and who may not always understand my
perspective or where I'm coming from, and figuring out different
ways to communicate so that my message can land.

Speaker 2 (02:46):
Yeah, I definitely think you achieved that. I think that's
what fans loved about your Let you just come on
and you just straight to the point. Not I wouldn't
say rude, but just direct. And it's kind of refreshing
in that environment where so much communication is kind of
what is left unsaid or meaning behind different words, you
know what I mean.

Speaker 4 (03:05):
That's exactly right, because what's unsaid is what frustrates me
about like soap operas, you know, because I'm literally like,
why did you not just say that he is behind
the door, you know what I mean? Like now we've
got three episodes left where everybody's trying to figure out
where he's at, you know, and I'm like, if you
just said he was behind the door, you guys can
have solved this already.

Speaker 2 (03:24):
Yeah.

Speaker 4 (03:25):
So that's the feeling I have whenever I'm in conversations,
I'm like, hey, so what happened exactly?

Speaker 3 (03:31):
You know, what is your opinion on this thing? I
just want to know the information.

Speaker 2 (03:35):
So you came in in the fourteenth season. Does that
mean that you had to binge watch the previous thirteen
seasons or had you been watching the whole way through?

Speaker 4 (03:42):
No, you know what, I have to be honest, I
wasn't watching the whole way through. But I am a
fan of the Housewives franchises, and so there are other
franchises that I have watched since the beginning. But I
also didn't want to come into this group blind, and
so I absolutely watched some episodes. I made sure, you know,
the sort of cherry picked, just so I could get
a sense of who these women are and what their

(04:04):
backstories are and what their perspect actives are before I
entered the room.

Speaker 2 (04:07):
So, having done that, having done your research, having done
your homework, what surprised you about the show?

Speaker 3 (04:13):
Oh man, so much.

Speaker 4 (04:15):
First of all, you know, I think, like a lot
of people, I assumed that, I mean, this is kind
of rude to say, but that like some situations are manufactured. Yeah,
you know that, like people are put together and they're like, okay,
talk about this, But the truth of matter is that
that's not what happens at all, you know, And because
you spend so much time.

Speaker 3 (04:34):
You know. Look, it's a lot of time that you're
spending with these women. Your feelings get very deep, very fast.
You know.

Speaker 4 (04:43):
I used to be one of those people that made
fun of like all of like the love shows, you know,
where I'm.

Speaker 3 (04:48):
Just like, how did you fall in love with this
guy in like two weeks? You know, the guys are crazy?
Why did you decide you want to marry him? You know?
But now I'm like, oh, I understand, you know what
I mean?

Speaker 4 (04:56):
Yeah, because like I think, like after like episode two,
I was ready to follow the sword for Dree, you
know what I mean, Like, I'm ready to fight p
K at the drop of dim.

Speaker 3 (05:04):
I've never even met the man, you know, and I
have like I want to fight him now.

Speaker 4 (05:07):
And so I think for me, there is a real
deep connection that was very unexpected because I didn't know
how real it is.

Speaker 2 (05:17):
That must be so nice to surprise on the upside,
as opposed to coming in and being like, oh no,
they did me dirty on the idot or whatever.

Speaker 1 (05:25):
You know.

Speaker 2 (05:25):
Think like I thought I came across really well and
actually everyone's being really mean about me. Yeah.

Speaker 4 (05:30):
Well, I will tell you that it's very strange to
watch the show back.

Speaker 3 (05:33):
Yeah, you know, it is very.

Speaker 4 (05:35):
It's a very strange thing because in the conversation and
sometimes I forget what I said, you know what I mean,
and so I'm just like, oh did I say that?
Oh my god, I think I should have said that
a nicer way, you know, like where you're just like, oh,
I didn't mean to be so, But it's the it's
who I am, and I think you know, it comes
across whether or not you're rude, or you're direct, or

(05:56):
you're funny or whatever. It's just catching who you are
and that's that's it.

Speaker 2 (06:00):
See, that's interesting. Authenticity is the key in that scene.
But given given you a profeational experience, do you think
you came on thinking more about your own brand and
about perceptions about you as a person compared to people
who didn't have that same kind of level of background, right.

Speaker 4 (06:18):
I think actually it helped me because I recognize that
authenticity is the only way.

Speaker 3 (06:24):
To build a brand.

Speaker 4 (06:26):
You know that they're if you put on, you know,
a personality or you're thinking too much about Oh, I
want people to think of me as like sensitive, you know,
and therefore I must.

Speaker 3 (06:38):
Do like people can see through that, So quickly.

Speaker 2 (06:41):
Ye, you know what I mean?

Speaker 4 (06:42):
Then, like in real life, like when you're coming up
through corporate and especially as a marketer, it's like when
you're leading people, they see through that crab so quickly,
you know, and you cannot do that. And that's why
I've been so adamant even in my post corporate career
when I advise or a mentor, where I'm just like, look,
you don't have to look at the corner office and

(07:03):
be like, oh, that's the person I want to be,
you know. It's like, no, you want to be yourself
in that corner office. And that's the same way that
I approach, you know, these relationships and how I am
perceived on the show. It's like, look, if you like me,
you're gonna like me in real life. If you don't
like me, you're not gonna like me in real life.

Speaker 3 (07:20):
And I'm okay with that.

Speaker 2 (07:22):
Do you have do you have kind of I'm sure
it's hard to distill a set of principles as such,
but do you have kind of core principles that you
think define your athoughs when it comes to marketing? Because,
like I said, you have worked for these extraordinary companies
in these massive roles.

Speaker 4 (07:38):
Yeah, I do. I mean the thing is that at
the end of the day, you have to find what
is unique about the service or the product and then
hone in on that. And so that same conversation we're
just having about authenticity as a human is the same
way that you approach how you market a brand, anything
an adamant object and person. You know, It's like, what

(08:00):
are the unique attributes that will make people connect with
that thing? Right, Because again, I think a lot of
times in human behavior, we think that we have to
be similar in order to like each other, you know.
But I think you and I could probably sit down
and you could tell me your life story, I'll tell
you my life story, and maybe we have no intersection
at all, you know, in our experiences, but we are

(08:21):
curious about each other.

Speaker 3 (08:23):
Because of that, yeah, you know.

Speaker 4 (08:24):
And so it's like, look, when you're building a brand
or building yourself or presenting yourself, you don't have to
be like the lowest common denominator. You don't have to
be like everybody else. But the interesting things about you
or what are going to make people connect with you?

Speaker 2 (08:38):
Yeah, yeah, that's great advice. What do you tell people
in your mentoring roles, and especially young women who look
at your professional success and say, man, I want a
little bit of bozema in my life.

Speaker 3 (08:47):
What do you tell them exactly?

Speaker 4 (08:49):
Well, first of all, I tell them, look, you're never wrong,
They're always right.

Speaker 3 (08:53):
Okay.

Speaker 4 (08:54):
It's like and also, you enter these rooms and you think,
because people have more experience or you know, they've done
this longer than you, that somehow they're smarter than you,
and most of the time they're not.

Speaker 3 (09:04):
Okay. It's like, look, you're fresh.

Speaker 4 (09:06):
Idea, your fresh perspective is as good you don't because
like that's what's required. What I did in my professional
career ten years ago at Apple you couldn't.

Speaker 3 (09:16):
Do today and win, you know.

Speaker 4 (09:18):
And so it's like, if I were in that boardroom today,
I'd be relying on the person who's fresh, you know.
And so when I'm mentoring people, I'm like, hey, look,
never get into a room and think that, like, oh,
let me be quiet, because I don't know as much
as everybody else.

Speaker 3 (09:31):
Yeah, you'd be.

Speaker 4 (09:31):
Surprised how refreshing, how good your opinion is based on
your freshness.

Speaker 3 (09:36):
Yeah.

Speaker 2 (09:37):
And finally, what can we expect from the new season? Oh?

Speaker 4 (09:41):
Man, Well, here's the thing. Look, all of these women
are in different life stages. Okay, some are in the
middle of divorce, some are separated, Some like me, are
getting you know, married, Amanda's already been engaged. You know,
there's just so much going on with us that I
find that a lot of that external drama finds its

(10:01):
way in and affects our interactions with each other. And
so sometimes, you know, people go off the rails, not
because of what's going on, you know, between us, but
because of what is happening outside in the world. And
so it gets very testy at some point. But I
also love the fact that we have.

Speaker 3 (10:18):
A lot of fun together.

Speaker 4 (10:20):
And I think in especially in our trips, you'll be
very entertained.

Speaker 2 (10:25):
Very good looking forward to that. Thank you so much
for giving us your time. Congratulations on the show, on
all of your success and your marriage, of course, and
we look forward to seeing you soon.

Speaker 3 (10:34):
Thank you. I really appreciate it. Thank you so much
for the time.

Speaker 2 (10:38):
That is Bozama Saint John. She is starring in the
Real Housewives of Beverly Hills and brand new episodes of
the Real Housewives of Beverly Hills Season fifteen stream Fridays,
first on HIU, which is the same day as the
United States.

Speaker 1 (10:53):
For more from Saturday Morning with Jack Tame, listen live
to news talks it'd be from nine am Saturday, or
follow the podcast on iHeartRadio.
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