Paul Stenhouse: Changes to Google Search and the use of Reddit to train AI

Everything you know about Google Search is about to change 

Google’s famous ten blue links will be replaced in the USA thanks to AI. Forget typing in keywords, Google now wants you to ask it questions and it will give you answers. No more links, but paragraphs of answers. "AI overviews" will appear when the technology determines it's the fastest way to answer a user.  

This is rather terrifying for news organizations who have already sounded the alarm that their digital revenues will plummet if traffic is reduced. Anyone who has a business that relies on search traffic for inbound leads should be nervous too. Information from your blog posts and landing pages will be sucked up and the content will be used for the answer, but you may never see the lead. OpenAI, the company behind ChatGPT has hired a Google Search veteran, and now the race for the "search engine 2.0" is on.  
 
Reddit posts are being used to train ChatGPT 

It's a great treasure trove of content, written and moderated by humans, going back almost two decades that OpenAI hopes will boost their AI efforts. Reddit's shares popped on the news. 

 

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