Malcolm Rands: Busting supermarket myths

Busting supermarket myths   
Most of us believe certain things about the cleaning products we buy, but they’ve actually been planted in our heads by years of advertising.   So let’s bust some of those myths.   Myth 1: The best shampoos, toothpastes and dish liquids foam well. In many cases scientists figure out how to do something, then make a feature out of it. Lots of research has gone into foam, and making it last as long as possible. It doesn’t make things any cleaner, we have just been taught to think so.Myth 2: My clothes need to smell clean to actually BE clean: No, you are just smelling the persistent synthetic perfume added to the laundry product. And for people with allergies perfumes are one of the worst offenders. Then, these chemicals in your laundry products don’t all rinse out and are up against your skin 24/7. Even if you sleep naked, they are in your sheets and pillow slips.  Myth 3: Whiter than white. For many generations there was a competition about who had the whitest clothes. Early twentieth century there was an ingredient called Blueo, that you added to the final rinse to get this affect. Then in the fifties scientists came up with optical whiteners / brightners. These clever chemicals stick to your clothes. When invisible UV light hits these chemicals, they have the ability to change the waves length of the light into the visible spectrum. Suddenly, a lot more light comes off your clothes. Whiter and brighter. Especially new clothes in a store everyone is attracted to the brighter not dull garment. Make sure you wash these when you get hone as these chemicals will also stick to your skin.  Myth 4: Super sized and low priced, what a bargain. At one stage, I managed to get the category manager for Woolworths Australia to right one of the these  problems. Supersize and cheap is misleading because brands just water down the liquids and fluff up the powders. A one kg of laundry powder used to have only four washes in it when I started. We had 32 washes in one kg but people thought we were the expensive one. So I convinced him to demand the number of washes should be printed on the pack. He did this and it meant that everyone in Australasia changed as they didn’t want to print two different packs. That’s the power of the supermarket....if they do the right thing.LISTEN ABOVE

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