Pete Chrisp: A multi-million dollar boost for Kiwi exporters

A business delegation travelled with the trade minister to Shanghai last week, and they're heading home with a projected $340 million worth of deals for the next three years. 

New Zealand Trade and Enterprise Chief Executive Pete Chrisp joins with more. 

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Episode Transcript

Speaker 1 (00:00):
Good news for New Zealand Inc. I've got more good news.
Multimillion dollar boosts for exporters in China. Lates trade delegation
heading home after inking three hundred and forty ish million
dollars worth of business over the next three years. The
New Zealand Trade and Enterprise CEO Pete crispers with us
on this Pete Morning.

Speaker 2 (00:13):
To you morning, Mike, Aye, very well.

Speaker 1 (00:16):
Indeed, did it go well? Did it go gangbusters? How
would you describe it?

Speaker 2 (00:21):
I think it went very well, Ashlely, Mike. We expected
things to be a bit tough when her up there
because the China economy is quite subdued at the moment,
slowed down to about four point six percent growth, well
south of it's normally per cent plus growth. But that said,
there's plenty of life in the market, lots of new,

(00:41):
fast moving consumer niches and the particular expo who went
to was absolutely going gang busters fantastic.

Speaker 1 (00:49):
The three hundred and forty million is in what area
and for whoo who gains here?

Speaker 2 (00:55):
It's a very broad ranging food, beverage, health products, us
as a bit of technology across about twenty four companies,
and that's really just the stuff that we can immediately count,
the stuff that comes out of deals that were memorandums,
brand launches, supply agreements, but probably even bigger than that.
It's just the big halo effect of being up there

(01:17):
with a lot of companies all together and you could
just get that big presence which you need in that market.
We're a small country and to get presents requires a
lot of collaboration and cooperation.

Speaker 1 (01:28):
Have can talk to the Prime Minster a lot about
this sort of stuff. Have we cracked the we are
open for business, we're back in the world problem that
we've had or not?

Speaker 2 (01:38):
Oh yeah, I think so. I think that we will
very much understand that we're a business. The Prime Minister,
as we all know, has been out and about an
extraordinary amount, as has our very active Minister of Trade.
So you know the world is really still adjusting from COVID.
We're still in that phase. But I don't think there's
any that in New Zealand's closed for business. In facts,

(01:59):
quite the contrary.

Speaker 1 (02:00):
Good that business you're doing. Is it new business or
is it expanded business or a bit of both.

Speaker 2 (02:06):
It's a bit of both, but almost all of it
is companies working out what new consumers are like I mean,
the thing about the China market, it's one of the
most fast moving markets in the world, huge range of
new tastes. As consumers are incredibly energetic. So the companies
that do well are the companies that really hunt for

(02:27):
those new niches. But here you mentioned on Terra before.
I've got their application centers up there, and the job
of those centers is to really find those consumers and
make particular products for those specific consumers. And that's the
way to take on that market. But that's very intense,
needs a lot of commitment.

Speaker 1 (02:44):
Are you bullish on China generally? Will they come right?

Speaker 2 (02:48):
I think as a team we came away more optimistic
than pessimistic. But I've got some quite big structural problems
in the economy, as many economies have. But you know,
as a consumer, as a society of consumerism, it's a juggernaut.
So we just got to be in there. Stay in there.

Speaker 1 (03:07):
Kid committed, good stuff, but nice to catchup. Appreciate it
very much. Pick Chris Spoo's the New Zealand Trade and
Enterprise CEO.

Speaker 2 (03:13):
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