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December 15, 2025 11 mins

Tom Sainsbury is back in our ears, and he’ll soon be on our screens too. 

Season three of the Kiwi comedian’s one-man murder mystery series has just released, but it’s actually season one that’s about to make the headlines. 

The first season of his ‘Small Town Scandal’ podcast has been turned into an eight episode TV series, releasing in February next year. 

It’s the biggest project Sainsbury’s done to date, but he revealed to Heather du Plessis-Allan that he’s struggling a little bit to recognise just how big of a moment it is. 

“When you’re kind of working on a TV show, it’s just such a long process,” he explained. 

“When you kind of live with it, to the minutiae of watching every little bit of it, it doesn’t feel like a big moment.”  

Unlike the podcast, in which Sainsbury voices every role, he’s performing alongside other actors in the TV show – a bit of a change of pace.

"The funny thing is we talked about me playing characters at the very beginning,” he told du Plessis-Allan. 

“We talked about it, but it just turned, like, as soon as you do the kind of maths, it’s the logistics, it’s too bonkers.”  

While he’s no longer behind the wheel for every character, Sainsbury is very happy with how actors such as Morgana O’Reilly have replicated them.  

“They’ve gone above and beyond.”  

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Tom Sainsbury, you know the name. He's back, this time
with a bit of a twist. You'll know Tom's podcast,
Small Town Scandals, done very well, it's about we're about
to do a third season of it. But what's different
is that his very first season is about to be
turned from a podcast into an eight episode TV series
and Tom Sainsbury's with us Now Morning Tom.

Speaker 2 (00:18):
Good Morning, Heather.

Speaker 1 (00:19):
This feels like a really big moment for you.

Speaker 2 (00:23):
Yeah, it is, and I've got to take a moment
to realize that. But when you're kind of working on
a TV show, like it's just such a long process,
Like I've lived with this because it's all made, it's
already we're kind of launching it. Well, it won't be
out till early next year in February, but we're launching
the kind of the trailers coming out tomorrow. But when
you kind of live with it to the minute of

(00:44):
watching every little bit of it, it doesn't feel like
a big moment.

Speaker 1 (00:47):
No.

Speaker 2 (00:47):
Yeah, I've watched myself so many times and made so
many notes on my you know, on the edis and
stuff like that.

Speaker 1 (00:54):
Yeah, it's like giving birth.

Speaker 2 (00:55):
It's like giving a long labor. Not that I would
have any idea.

Speaker 1 (00:59):
But I mean the reason like when I when I
heard that this was happening, I thought, wow, because for you,
you have been intimately involved in actually the creator, like
you are the star of all of your shows, right,
your podcasts are various things that it's not the first
time though, that something you've created is starring other people.

Speaker 2 (01:17):
Yeah, this is the this is the biggest thing I've
ever done. And it had producers on board that were
kind of looking after everything. There was a wardrobe person
coming along and choosing all my clothes for me all that.

Speaker 1 (01:28):
So you realized what it means to have money.

Speaker 2 (01:31):
I realized eggs, you got it. Look. And the funny
thing is we told about me playing characters at the
very beginning, like because in the podcast, I play all
the characters and all the voices, and we talked about
but just as soon as you do the kind of math,
it's the logistics as two bonkers.

Speaker 1 (01:48):
So the actors who have replicated your characters, have they
done a decent job that you're happy about.

Speaker 2 (01:54):
They have done They've gone above and beyond, and it's
still got the tone of the podcast. But we have
got we've got amazing So we've got morgana O'Reilly who's
just done white notice. But also if you're a fan
of a show called The Good Life? Do you know
The Good Life? So it was huge in the seventies
and eighties in the UK. It was like a it
was a sitcom of that kind of organic, self sufficient

(02:17):
farmers on one side, and then the kind of uppity neighbors.
And that was the kind of bendro of it and
the interest in that. Felicity Kental place my mother, so
we went over to the UK to film four days
over there with her is my mother, and we try
to sell it as New Zealand.

Speaker 1 (02:31):
So you try to sell the UK as news here.
Well that that would have worked. I mean, here's a
bu colic scenes, isn't it.

Speaker 2 (02:36):
There is We had to kind of have a gauze
over the window and there was a robin, a red
breast robin that just kept how deep production they were,
like shoe shoe, you can't ever read Robin and the and.

Speaker 1 (02:47):
AI it'll be fine. But so this is there was
word that there would be at least one kind of
like well known high profile actor type thing and this
is this will be her right as MORGANA.

Speaker 2 (02:56):
Obviously, yes, this is her. This was kind of the
u cake because we have kind of BBC have kind
of come on board with the production as well, and
so it's part of the deal you've got to get
someone from but we're like, oh my god, of course
we love her.

Speaker 1 (03:12):
How do you sell a very very New Zealand show
in extremely thick New Zealand accents to the BBC?

Speaker 2 (03:21):
There is this kind of I think Broken Wood Mysteries
has kind of broken the seal. There's this kind of
idea when the format is something like a true crime,
which is my way, like a murder mystery true crime,
that everyone can kind of get on board with that,
and the Brits love that and the fact that it's
said in pretty New Zealand. So there was a sense
like we had to say on New Zealand quite well,

(03:41):
we couldn't go into the grungier corners of it. That
they were kind of kind of fine with that. I
don't know whether we'll need subtitles for some of them.

Speaker 1 (03:50):
Really, is it that bad?

Speaker 2 (03:52):
No, it's not too bad.

Speaker 1 (03:55):
Seriously though. I mean here you are. You've made your
way in you know, on social media and in podcasts,
and stuff like that. And look, you're not new to television.
Let's not pretend that this is your first you know, rodeo,
but you are really getting deep into something that that
I look at it and I think, well, that's brave.
And you know, in this age of Tally, do you

(04:15):
ever think about that?

Speaker 2 (04:16):
Do you mean brave? As in like weird television is
at the moment now we watch less.

Speaker 1 (04:21):
And less Tally, We fund less and less Tally.

Speaker 2 (04:24):
In New Zealand absolutely worried for you, Tom. It's so
tricky and it's it's also kind of like you just
can't get funding from one source. Like we had to
get it, you know, we had to get the BBC
managed to kind of help and all that kind of stuff,
so it is really stressful. You just, yeah, it's an
interesting one. I'm kind of not focusing on that and
just hoping it finds some kind of fandom somewhere along

(04:44):
the way and hopefully appeal to people that still like
watching television.

Speaker 1 (04:48):
Because when if you do it, if you do it well,
like a tiger y t t in film, you can
really make a big can't you.

Speaker 2 (04:54):
It's gamble, yeah, yes, it's a gamble, Yes, I'm yes,
a gamble, You're winning it the.

Speaker 1 (05:02):
Tom Now, why aren't you doing the parody videos, the
social media videos of the Kiwi politicians anymore?

Speaker 2 (05:07):
Good question. It's there's two reasons. One of them was
that they would always get hate comments, not about me,
about the politicians and stuff, and some of them were
so nasty and I'd go through and kind of delete
them on that kind of stuff, but it just became
a torrent and I became some of my videos became
voices for absolute hatred, and I was like, I don't
really want to be proud of this. I knew where
my line was, and even though people can dupre as hatred,

(05:29):
I'm like, I still love these politicians, all of them.
And the other one is is that I've just the
Australian like Australia. Sometimes it's kind of nic nique with
New Zealand and Australia. My followers in Australia, which could
be so many Eastpads, but also there are so many
Australians over there. None of it made any context to
the empower and to people in the UK as well,
So it was kind of like Lou, they just weren't

(05:49):
getting the numbers.

Speaker 1 (05:50):
Oh okay, of course, because they're watching and not getting it.
They're thought for a hot little minute that the reason
you weren't doing it was because our politicians are now
so bloody boring.

Speaker 2 (06:00):
There is that too, It is there, It is, that
isn't it? There was? There was that wonderful time and
that what was twenty seventeen was the election that kind
of took it off and then we were amazing so
many amazing characters. And also it's tricky with lux and
you either go balled or you go his face and
none of it, Like it's just monstrous either way, it's
really hard to kind of and it's really hard to

(06:21):
do it.

Speaker 1 (06:21):
But also no disrespect to Chris Luxon. Again, not that interesting.
I mean, like we've still got Judith Collins, so we
have a crusher, which is quite fun. I mean you
could probably dip your toe a wee bit into like
a Paul Goldsmith.

Speaker 2 (06:35):
Yes, but apart from that, yeah, not meaning it starts
to get yeah.

Speaker 1 (06:40):
Hip Shane Jones, I mean, and Shane Jones is almost
a parody of Shane Jones. Yes, zero, so you know
it starts to get him. But I mean this is
a testament to how popular you are overseas.

Speaker 2 (06:51):
Yeah, yeah, it's amazing the Australian kind. And so I
did a tour of Australia last year. I'll be doing
one next year as well, and it's just amazing the
Australians kind of embrace. We think we've got this kind
of rival with re with Australia, but every time you
go over there, they just love the kiwis and they
love going to the shop.

Speaker 1 (07:06):
You know, we have a right like we have this
real chip on our shoulder about the Aussies, whereas when yeah,
when we go over there, they're like, welcome to your
welcome to your actual home, spiritual home. I mean maybe
we need to have a little bit of a think
about that, don't we. When you go over there, do
you do you have an observation about I've been having
a real crack at New Zealand audiences lately, and I

(07:28):
reckon we suck as a crowd.

Speaker 2 (07:30):
Yeah, good point. Well, they are just so much more
ready to laugh like you really have to. Sometimes you
have to really work for a New Zealand audience to
kind of win them over. And so and sometimes you've
had a really quiet audience and then some of them
come up afterwards and go that was so funny. It
was the first thing I've ever saying. You're like, what,
I had no idea, but there is that. So it's
up with us. What's going on? We just reserved and

(07:52):
you know we're a bit more shy into it.

Speaker 1 (07:54):
Do you think that's what it was?

Speaker 2 (07:55):
I think it is.

Speaker 1 (07:55):
And so what we don't want we're away like we
feel like other people are watching us if we're have fun.

Speaker 2 (08:02):
I think just demonstratively like any showing any kind of emotions.
I just don't think we do. We keep it hidden. Okay,
So that's what I think.

Speaker 1 (08:10):
What do you need to do?

Speaker 2 (08:10):
Then?

Speaker 1 (08:11):
Do you need to apply us all with free alcohol
before you start shower?

Speaker 2 (08:13):
As always? Well, there's a typically there's two wines. Is
the perfect. If they go further than that, it can
tip over. And then some of them start interacting with
you like it's just you and them in the room.

Speaker 1 (08:24):
Like at that chat. I've been in those kinds of
comedy shows. And do you have a preference as to
whether it's red or white wine? Because I find with
the red wine it's one and a half and with
the white one it's two. Yeah, because the red wines
are quite an intoxicant. Do you drink before you go
on stage?

Speaker 2 (08:38):
On occasion, I have a wine with me on stage,
and that helps me. Sometimes I'm a real cheap day,
so it only takes one wine to kind of tip
me into tipsy zone. So I've got to be careful
with that. But sometimes if you ride it right with
the hour show, it's just a beautiful kind of anyone's
on board.

Speaker 1 (08:54):
You are such an unlikely person to be on stage.

Speaker 2 (08:59):
It's shy, it's quiet, that's right.

Speaker 1 (09:03):
How in God's name did you land in this job?

Speaker 2 (09:05):
Then? I know what is it? I think I'm overrid
like being a bit naughty and also making people laugh. Wins,
just wins.

Speaker 1 (09:17):
Oh so you prefer so like it makes you feel
so good that you can overcome your weird years. I
was going to say you're weird.

Speaker 2 (09:23):
Sorry here, that's absolutely true.

Speaker 1 (09:25):
I mean I should say I know you from it
from a little bit back, so I'm allowed to say
things like that. I would like to think because even
I mean even some of the weird stuff that you do,
like dancing on stage, takes a lot of courage.

Speaker 2 (09:35):
I would have thought, yeah, absolutely, and it's it's a
complicated thing because I also my heart lies in kind
of drama, and even like with the podcasts and stuff
like that, when I get to do the meaty drama
scenes with the other actors and things like that, which
are red because it's mostly comedy. I just love delving
into that kind of side of things. But I guess
I'm just inherently a funny person and without really trying

(09:56):
too much, and sometimes me just walking on stuff, sometimes
just me walking on stages really sets the audience off,
and I just have to embrace that.

Speaker 1 (10:04):
I just like looking at you.

Speaker 2 (10:05):
I just like looking along. Now.

Speaker 1 (10:08):
I was thinking, okay, so here I was being all
miserable about what's going on with television and stuff, and
are you actually doing the right thing with your career
throwing your lot in with this? But actually, is it
not possible that? Sure? I mean, TV is having this
existential problem and its declining and shorty streets dying, outrageous
fortune has gone, everything's collapsing. But at the same time,

(10:28):
you have social media now, and social media is the outlet,
and it's cheap and much more, it's democratized, it hasn't it.

Speaker 2 (10:34):
Uh? Yeah, absolutely? And if there's some way of getting
a channel of like men a direct, so you kind
of advertise to the people in their homes on their
phones and there's a quick way that they can just
click on and watch the first episode then you're away.

Speaker 1 (10:45):
Should we send out New Zealand on air funding away
from television and into social media?

Speaker 2 (10:51):
That's a really good question. I think what just looking
at international trends, have you heard about the micro dramas? Yes, yes,
I think we need to. I think some of that
funding needs to go towards that, which in social media
and online is the perfect thing for that, so that
these are episodes one to three minutes long that you're like,
what just blows your mind. But if you can do
that successfully, it'll be amazing.

Speaker 1 (11:12):
Yeah, which roll out on social media. Tom, thank you
so much and congratulations on getting the TV deal, especially
at this current time. What an amazing thing to do.
Thank you, Hill done you, Tom Sainsbury, Key We Comedian
and when is it out? February February Out in February.
For more from the Mic Asking Breakfast, listen live to
news talks it'd be from six am weekdays, or follow

(11:35):
the podcast on iHeartRadio.
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