Failure is Knowledge Podcast Hosted by Terryl Humphrey

Failure is Knowledge Podcast Hosted by Terryl Humphrey

Welcome to the Failure Is Knowledge Podcast. We help leaders gain more exposure through podcasting by focusing on three powerful pillars: Turn failure into knowledge → Transform setbacks into lessons that build credibility, trust, and authority. Share your story → Communicate your journey with clarity and confidence to connect with the right audience. Increase exposure → Use podcasting as a relationship-driven tool to grow visibility and attract the right customers. Terryl Humphrey, a Marine Corps veteran, author, and host of the Failure Is Knowledge Podcast, has recorded over 894 episodes and now teaches leaders how to use their voice as an exposure and authority-building tool. Our mission is simple: help leaders stop struggling to be seen and start gaining consistent exposure by using their story as their greatest advantage. 📧 Inquiries: terryl@failureisknowledge.com Your story deserves to be heard. Your voice deserves exposure.

Episodes

October 26, 2026 • 30 mins

What is the business of podcasting, and how can business owners use their podcasts to build trust, connect with customers, and market their businesses?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned about building a business around podcasting.

After producing over 893 podcast episodes, Terryl explains why podcasting is more than recording conversations. He shares his experiences with cre...

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Do you want to launch your podcast but don't have a studio?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares how business owners can record and produce their podcasts without having a dedicated recording studio.

After leaving the Marine Corps, Terryl began recording content in his one-bedroom apartment in Little Rock, Arkansas. 

Over the years, he continued recording in libraries, hotels, and other loca...

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Do you need expensive equipment to launch your podcast? 

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey takes you behind the scenes of a live vendor event in Wesley Chapel, Florida, while sharing what he has learned about podcasting, patience, and connecting with people.

During the event, Terryl sets up his podcast equipment, records behind-the-scenes content, works through uploading videos, and waits for p...

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Why podcasting? If you're a business owner wondering whether launching a podcast can help you market your business, build trust, and connect with customers, this episode is for you.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he's learned from producing over 893 podcast episodes and building a business around helping entrepreneurs launch their podcasts.

Terryl explains why podcasting is a content ...

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What are the real benefits of podcasting for business owners?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he learned after producing over 893 podcast episodes and discovering that podcasting is more than just recording conversations.

Terryl explains how podcasting can help you grow your reach, build trust, create opportunities, and develop a business strategy.

He also shares his own experience of i...

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Are you a business owner who launched a podcast but isn't seeing the audience growth, customers, or results you expected?

In this episode of the Failure is Knowledge Podcast, Terryl Humphrey explains why giving your podcast time is important and shares what he has learned from producing more than 893 podcast episodes over the last half a decade.

Terryl discusses three areas that helped him understand podcasting and business different...

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Being prepared for the unexpected is part of running a business. But what happens when you have everything ready and things still don't go as planned?

In this episode of the Failure is Knowledge Podcast, Terryl Humphrey shares a behind-the-scenes experience while preparing for an outdoor event with his podcast equipment.

With rain affecting his plans, Terryl reflects on something he's learning about business: being consistent isn't e...

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What happens when you attend two vendor events and don't make any sales?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he learned after attending two vendor events with his wife in Wesley Chapel and St. Petersburg, Florida.

He talks about the challenges of getting people's attention, why asking "How are you doing?" wasn't creating meaningful conversations, and how changing his approach helped him co...

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How do you run your podcast like a business instead of just recording conversations?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares lessons from producing over 893 podcast episodes and helping entrepreneurs launch their podcasts.

Terryl explains how scheduling challenges led him to document his processes, automate reminders, and create systems that save time.

He also shares why he paused podcast interviews...

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After five years of building Failure is Knowledge and producing over 893 podcast episodes, I'm starting to understand why consistency, business systems, and staying top of mind matter.

In this episode of the Failure is Knowledge Podcast, I share what I've learned about building a podcast production business, helping business owners launch their podcasts, following up with customers, and improving the processes behind the work.

I also...

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Getting someone to say yes in business can be exciting, but what happens after they agree to work with you?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares why getting customers can feel overwhelming and what he's learned while building a podcast production business.

From delivering on promises and listening to customers to understanding follow-ups and customer touchpoints, Terryl talks about the work that...

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How is business going? It's a question many business owners get asked, but what does it really mean?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares his experience building a podcast production business, learning how sales and marketing work, and gaining clarity through repeated challenges.

Terryl discusses reading 22 real estate books in 2022 but closing only one transaction, learning why customers need t...

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Are you a business owner struggling to get customers consistently?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares three lessons he's learned over five years of building his business and helping entrepreneurs launch their podcasts.

Terryl explains how volunteering, building relationships, and giving away value for free can help people discover your business. He also shares how speaking in front of 43 peopl...

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Sometimes you don't recognize how much you've grown until you look back at where you started.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares how a book he struggled to understand in 2023 started making sense almost three years later while studying business management.

Terryl reflects on his experiences with education, business, football, the Marine Corps, and entrepreneurship. He explains why starting bef...

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How do you stand out in business, podcasting, or content creation without comparing yourself to others?

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares what he has learned after producing over 893 podcast episodes and spending five years learning how to build a business.

From attending networking events and recording behind-the-scenes content to understanding sales, marketing, and business operations, Terr...

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Launching a podcast is one thing. Standing out, making money, and staying consistent are completely different challenges.

In this episode of the Failure Is Knowledge Podcast, Terryl Humphrey shares three challenges new podcasters face and what he's learned from producing more than 893 podcast episodes.

After speaking with business owners interested in launching their podcasts, Terryl realized many were struggling with the same challe...

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If you're trying to figure out how to turn a podcast into a business, one of the biggest things you need to understand is that creating episodes is only one part of it. You also need to know who you're serving, what problem you're solving, what you're offering, and what you're charging.

After producing 893 podcast episodes, I've learned that being able to podcast and understanding the business of podcasting are two different things.

...

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If you're trying to figure out how to grow your podcast audience, one thing I've learned is that you don't always know who's listening. 

People can find your podcast today, months from now, or even years after you publish an episode.

In this episode, I talk about what I've learned after producing over 893 podcast episodes and why I had to change the way I looked at podcast growth.

I used to wonder why people weren't responding, c...

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How do you create a podcast system for your business? It starts by putting a routine, habit, and process around what happens before, during, and after you record.

In this episode, I talk about how I struggled with consistency when I first started podcasting and how recording consistently eventually helped me develop a routine.

But the system goes beyond recording.

I talk about scheduling guests, using reminders, getting people to show...

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How do you improve your podcast? Start by becoming your first listener, paying attention to what you are creating, and making adjustments based on what you experience.

When I started podcasting, I thought nobody was listening. I thought my podcast was not working. What I forgot was that I was listening.

That changed how I started looking at my podcast.

In this episode, I talk about why you need to experience your podcast like a listen...

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