Pet Marketing Unleashed Podcast

Stop hiding one of your best marketing tools on a website page that nobody clicks on (and if you don’t believe me, check your Google Analytics and it’ll show you!)! Learn how to turn basic testimonials into powerful stories that sell your services and where to place them so people actually read them.

🔍 You'll learn:

• Why testimonial pages are a waste
• The questions to ask clients that get you story-based testimonials
• How to edi...

🎧 Quick Recap
Feeling behind on your books or unsure how to actually use your financial data? Anne-Marie Caden from Tiny Paws Bookkeeping breaks down year-end prep and shows you how to make your numbers work for you in 2026.

🔍 You’ll learn:

• How to prepare for year-end financially (including 1099 season, contractor management, and record-keeping cleanup)
• Why tracking profit margins by service helps you identify which off...

🎧 Quick Recap 

Discover how strategic partnerships can become your most powerful (and stress-free) growth tool for your pet business.

🔍 You'll learn:

• Why throwing business cards at every local business doesn't work (and what to do instead)
• The 4 key factors that make partnerships successful
• How to partner with competitors (this is a game-changer!)
• Specific partnership ideas for different pet businesses
• The biggest mistakes...

🎧 Quick Recap 

Maris from House of Paw Pet Care and I chatted about how she built systems that allowed her to take a 2-month maternity leave while her pet care business continued thriving - perfect for any business owner wanting more freedom.

PLUS, some big personal news from the PMU Team! 🍼

🔍 You'll learn:

• How to conduct an audit to identify what's taking up your day
• The power of automations (and our favorite tools) fo...

🎧Quick Recap
Email marketing expert Dawn Richardson from Flodesk shares everything pet business owners need to know about email deliverability, growing local businesses through email, and prepping for the holidays.

🔍You’ll learn:

• Why your emails might be going to spam and how to fix it
• The importance of list cleaning and sending to engaged subscribers only
• How local pet businesses can use email for exclusivity, VIP offer...

🎧Quick Recap

This episode is your website self-audit for pet business owners whose sites aren't converting visitors into bookings. In it, we’re covering the 5 biggest website mistakes that kill conversions.

🔍You'll learn:

• How to optimize the ‘above-the-fold’ area of your website to get potential clients to stay on your site longer.
• Why weak call-to-actions are costing you bookings and how to improve them
• Simple ways...

Worried about AI changing the way people find your pet business? In this episode, we break down what’s actually happening with SEO and search, why your website matters more than ever, and the simple steps you can take to future-proof your site (without overcomplicating it).

Here's what we dive into:

• What's actually changing with AI overviews and search results
• Why local and niche businesses aren't impacted the ...

In this episode, I'm joined by Amy Toman, Google Business Profile expert who's been helping businesses navigate Google listings for over a decade. After reaching diamond level in Google's listing forum (the highest tier), Amy has become the go-to person for solving suspension issues and optimization challenges.

Here's what we dive into:

• What your Google Business Profile actually does for local visibility
• E...

Things feel a little weird out there right now.

Grocery prices are up, travel is shifting, and even if your pet business is technically doing just fine, there's still this undercurrent of uncertainty leaving many of us wondering: Am I set up for what's coming?

In this episode, I'm doing something different. We’re not talking branding or marketing.

We’re talking friend to friend about some of the things I’m doing and rec...

Feeling overwhelmed by your pet business numbers? GIRL, same.

Most pet professionals get into this industry because they love animals, not because they dreamed of becoming data analysts.

But boy, let me tell you this: Tracking the right metrics WILL simplify your business and give you back precious time in your day, week, and month.

In this episode, we welcome Corinne Moore, pet business owner of Paws & Claws and business data str...

While some pet pros are completely booked with vacation care, others are staring at empty calendars, wondering where all the inquiries went. If you're in that second group or just want more consistency this season, this episode is exactly what you need.

Instead of panic-posting on social media or desperately adding more services to your already full plate, I'm sharing 5 simple but strategic tweaks you can make to boost boo...

Breaking free from tedious manual tasks isn't just a luxury—it's essential for growing your pet business while maintaining your sanity. 

In this episode, Pet Marketing Unleashed is thrilled to welcome Ines McNeil, CPDT-KA and Founder of The Modern Dog Trainer. After years of helping dog trainers with their businesses, Ines shares exactly how automation can transform your pet business while maintaining that personal touch c...

Have you ever spent hours crafting Instagram posts, tweaking your website, or trying to get more engagement, only to feel like nothing is actually working? It seems like it's working for everyone else, but for some reason, you're not seeing the big ROI you were promised.

In this value-packed episode, I break down exactly how to stop wasting time on marketing that isn't working for your pet business. Marketing can make...

In this important conversation, I welcome Beth Stultz-Hairston, President of Pet Sitters International, who brings over 20 years of experience supporting pet care professionals and certifications on the topics of burnout and compassion fatigue. Beth shares why burnout and compassion fatigue are increasingly prevalent issues in our industry—and the practical steps you can take before reaching your breaking point.

Here's wha...

What if a brand refresh could transform not just how your business looks, but also increase your leads and inquiries?

What if building authentic community connections is the missing piece that could elevate both your business presence and your confidence as a pet biz owner?

In this inspiring conversation, I welcome my friend and client, Heidi Lewis-Pracko of Heidi and Hope Pet Services, whose community-inspired business helped her gr...

Stop writing blog posts like… "Why You Should Hire a Professional Pet Sitter.”

No one reads those! 👇

What if we told you that strategic blogging isn't about random pet tips but about creating specific content that ranks on Google, builds authority, and turns readers into clients? And worse—what if your current approach is causing you to miss out on valuable traffic and leads that your competitors are capturing?

In this stra...

In this value-packed episode, Pet Marketing Unleashed is thrilled to welcome Collin from Pet Sitter Confessional as our special guest. After transitioning from scientists to pet business owners, Collin and his wife, Megan, built a thriving pet care business and launched a popular podcast that connects pet care professionals across the industry. Their journey from charging $20 per day for unlimited visits to building a team-based bu...

Have you ever found yourself second-guessing your website platform choice after hearing different people tell you Wix (or any other platform) is ‘bad for SEO?’ or ‘doesn’t have the functionality you need?’ What if I told you those rumors about any of the popular platforms aren’t the real issue? And worse– what if those rumors are holding you back from having a website that's both powerful AND easy to maintain?

In this myth...

Remember when you started your pet business dreaming of freedom and flexibility?

Yet somehow you ended up working longer hours than ever before. If you're feeling trapped in the day-to-day operations of your business, wondering when you'll finally have the freedom to live the life you envisioned, this episode is for you.

We welcome Kristin Morrison, pet business coach, author, and founder of the Six-Figure Pet Bus...