New Construction Marketing Podcast For Agents
The Iconic Agent New Construction Marketing Podcast for Real Estate Agents is a Weekly Podcast with candid conversations about real estate marketing within the residential new construction space. Actionable strategies will be shared that real estate agents can use to increase their business and provide more value to their clients.
Episodes
Season#3 Ep#12 - Organic marketing for new construction: How to attract new home buyers without ads.
October 20, 2026 • 49 mins
In this podcast, Damon Greene and Nate Crawford show new construction and luxury new construction agents how to get buyers with free, organic content. This does not replace paid ads. It's how you start when you have more time than money.
What you will discover in this episode:
✅ How to pick where to start: copy what works and lean on your strengths
✅ Why the platform you already use is the fastest way to get started an...
What you will discover in this episode:
✅ How to pick where to start: copy what works and lean on your strengths
✅ Why the platform you already use is the fastest way to get started an...
Listen
Watch
Mark as Played
September 15, 2026 • 26 mins
AI is not the shortcut most agents think it is.
It is not here to magically make you a better marketer, a better agent, or a better closer just because you typed, “Write me an email.”
That is where a lot of agents are getting it wrong.
In this Podcast, Damon Greene and Nathaniel Crawford break down how real estate agents should actually use AI to create better new construction content, stronger buye...
It is not here to magically make you a better marketer, a better agent, or a better closer just because you typed, “Write me an email.”
That is where a lot of agents are getting it wrong.
In this Podcast, Damon Greene and Nathaniel Crawford break down how real estate agents should actually use AI to create better new construction content, stronger buye...
Listen
Watch
Mark as Played
Season 3 Episode 10 - The Money Isn't in the Lead. It's in the Follow Up. New Construction Marketing
September 1, 2026 • 26 mins
Most agents will tell you their follow up is not great. Damon has talked to thousands of agents over the last decade and about 90 percent admit it. Some are lazy. Most simply never built a system around follow-up, so follow up runs on memory and good intentions.
Here is the part that trips people up. Agents were trained not to be pushy, so they go soft on the leads who actually raised their hand and hard on the ones who neve...
Here is the part that trips people up. Agents were trained not to be pushy, so they go soft on the leads who actually raised their hand and hard on the ones who neve...
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Mark as Played
August 11, 2026 • 22 mins
New construction buyer leads for Real Estate Agents. Learn the simple process to finding new construction buyers at all price points.
If you have found communities you like, but you keep asking, where are the buyers, this episode breaks down the exact framework Damon and Nate teach agents to follow.
You will hear:
✅ Why they start with one community first
✅ Why Google beats Facebook at the front end
✅ How the...
If you have found communities you like, but you keep asking, where are the buyers, this episode breaks down the exact framework Damon and Nate teach agents to follow.
You will hear:
✅ Why they start with one community first
✅ Why Google beats Facebook at the front end
✅ How the...
Listen
Watch
Mark as Played
July 28, 2026 • 21 mins
Much of new construction is not in the MLS. Classically trained agents get stuck there and assume it cannot be found or doesn't exist.
It can. It is advertised everywhere and when you are able to see it you have the advantage.
In this episode of the Iconic Agent Podcast, Damon Greene and Nate Crawford break down exactly where new construction hides in plain sight, and how to build your own personal database before y...
It can. It is advertised everywhere and when you are able to see it you have the advantage.
In this episode of the Iconic Agent Podcast, Damon Greene and Nate Crawford break down exactly where new construction hides in plain sight, and how to build your own personal database before y...
Listen
Watch
Mark as Played
July 7, 2026 • 21 mins
Most agents get taught to walk into a new construction sales center and act like they already have a buyer. Even when they do not.
That is the worst way to start a relationship with an onsite rep.
In this episode of The Iconic Agent Podcast, Damon Greene and Nate Crawford break down exactly what to say (and what not to say) the first time you walk into any new construction sales center, whether it's a regular hom or l...
That is the worst way to start a relationship with an onsite rep.
In this episode of The Iconic Agent Podcast, Damon Greene and Nate Crawford break down exactly what to say (and what not to say) the first time you walk into any new construction sales center, whether it's a regular hom or l...
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Watch
Mark as Played
June 23, 2026 • 26 mins
You know what Beyonce and Donald Trump look like. Yet you've have never made a dollar off either one of them.
Meanwhile the CEO of a major builder could stand behind you in line at a coffee shop and you would not have a clue who they were.
In this episode of the Midweek Tune-Up, Damon Greene and Nate Crawford break down the three relationships that actually move new construction deals forward: onsite sales staff, deve...
Meanwhile the CEO of a major builder could stand behind you in line at a coffee shop and you would not have a clue who they were.
In this episode of the Midweek Tune-Up, Damon Greene and Nate Crawford break down the three relationships that actually move new construction deals forward: onsite sales staff, deve...
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Watch
Mark as Played
Most real estate agents are still marketing homes like they are filling out a checklist.
Bedrooms. Bathrooms. Square footage. Quartz countertops. Stainless steel appliances. Community amenities.
Those details matter, but they do not make a buyer feel anything.
In this episode of the Iconic Agent Podcast, Damon Greene and Nathaniel Crawford break down why so much real estate marketing feels bland, forgettable, a...
Bedrooms. Bathrooms. Square footage. Quartz countertops. Stainless steel appliances. Community amenities.
Those details matter, but they do not make a buyer feel anything.
In this episode of the Iconic Agent Podcast, Damon Greene and Nathaniel Crawford break down why so much real estate marketing feels bland, forgettable, a...
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Watch
Mark as Played
Damon Greene and Nate Crawford tackle one of the most common and least-talked-about challenges for real estate agents: what happens when life knocks you off course and you need to recover fast.
Damon opens with a real story from his own week... sick kids who passed the illness to him, a sick fiancee, three days out of routine, and a full calendar that kept moving regardless. From there, he and Nate walk through the framework...
Damon opens with a real story from his own week... sick kids who passed the illness to him, a sick fiancee, three days out of routine, and a full calendar that kept moving regardless. From there, he and Nate walk through the framework...
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Watch
Mark as Played
Most real estate agents are chasing the wrong number.
GCI -- gross commission income -- is what you make before taxes, before expenses,
before anything. It is a top-line figure. But agents treat it like it is the
same as cash in their pocket. It is not.
In Season 3, Episode 3 of the Iconic Agent Podcast, Damon Greene and Nathaniel
Crawford break down why GCI is a vanity metric and introduce the financial
f...
GCI -- gross commission income -- is what you make before taxes, before expenses,
before anything. It is a top-line figure. But agents treat it like it is the
same as cash in their pocket. It is not.
In Season 3, Episode 3 of the Iconic Agent Podcast, Damon Greene and Nathaniel
Crawford break down why GCI is a vanity metric and introduce the financial
f...
Listen
Watch
Mark as Played
Most agents think their marketing problem is consistency.
They post more. Make more videos. Try more platforms. Follow more advice.
But if the message still is not landing, the real issue may be much simpler... they do not fully understand who they are talking to.
In this episode of the Iconic Agent Podcast, Damon Greene and Nathaniel Crawford break down why real estate agents struggle with content, ads, and positioning wh...
They post more. Make more videos. Try more platforms. Follow more advice.
But if the message still is not landing, the real issue may be much simpler... they do not fully understand who they are talking to.
In this episode of the Iconic Agent Podcast, Damon Greene and Nathaniel Crawford break down why real estate agents struggle with content, ads, and positioning wh...
Listen
Watch
Mark as Played
May 12, 2026 • 32 mins
Key takeaway: If you’re overwhelmed, burned out, inconsistent, or watching other agents win, the problem may not be your effort. It may be your lack of clarity, structure, focus, and execution.
Most agents have been taught to do more.
More webinars. More platforms. More scripts. More tools. More hustle.
But what if “more” is the reason they’re stuck?
This Season 3 opener of The Ic...
Most agents have been taught to do more.
More webinars. More platforms. More scripts. More tools. More hustle.
But what if “more” is the reason they’re stuck?
This Season 3 opener of The Ic...
Listen
Watch
Mark as Played
August 13, 2025 • 8 mins
Discover the 3 Step process (that's generated over $400 million in additional new construction and luxury new construction sales since 2020 from agents) at https://www.theiconicagent.com
In This Episode
✅ The 1.2M commission opportunity an agent almost overlooked
✅ Why “waiting for a buyer” is the wrong new construction strategy
✅ How to reverse-engineer your focus using community demand data
✅ The po...
In This Episode
✅ The 1.2M commission opportunity an agent almost overlooked
✅ Why “waiting for a buyer” is the wrong new construction strategy
✅ How to reverse-engineer your focus using community demand data
✅ The po...
Listen
Watch
Mark as Played
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
If you've ever wondered why your leads ghost you—or why that ad spend didn’t pay off immediately—this episode is your reality check. I lay it out clearly: lead gen is not a magic switch. It’s a long game built on co...
If you've ever wondered why your leads ghost you—or why that ad spend didn’t pay off immediately—this episode is your reality check. I lay it out clearly: lead gen is not a magic switch. It’s a long game built on co...
Listen
Watch
Mark as Played
July 8, 2025 • 12 mins
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
In This Episode
✅ Why driving hours to communities might be hurting your income (and what to do instead)
✅ The hidden power of sales rep relationships that most agents ignore
✅ How knowing just one piece of data can transform your...
In This Episode
✅ Why driving hours to communities might be hurting your income (and what to do instead)
✅ The hidden power of sales rep relationships that most agents ignore
✅ How knowing just one piece of data can transform your...
Listen
Watch
Mark as Played
July 1, 2025 • 4 mins
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
In This Episode
✅ Why visiting sales centers before bringing your clients changes everything
✅ How one $5,000 toilet could destroy your credibility (and what to do about it)
✅ The surprising reason on-site reps treat agents better...
In This Episode
✅ Why visiting sales centers before bringing your clients changes everything
✅ How one $5,000 toilet could destroy your credibility (and what to do about it)
✅ The surprising reason on-site reps treat agents better...
Listen
Watch
Mark as Played
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
What if the key to selling more new construction wasn’t just about inventory or location—but about how you navigate builder reps, hidden inventory, and buyer expectations behind the scenes?
This episode pulls back the cu...
What if the key to selling more new construction wasn’t just about inventory or location—but about how you navigate builder reps, hidden inventory, and buyer expectations behind the scenes?
This episode pulls back the cu...
Listen
Watch
Mark as Played
June 17, 2025 • 3 mins
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com/
In this behind-the-scenes session from our New Construction Marketing Mastery event, we uncover a lesser-known strategy using condo conversions and standing inventory that realtors are using to earn full commissions—without waiting ...
In this behind-the-scenes session from our New Construction Marketing Mastery event, we uncover a lesser-known strategy using condo conversions and standing inventory that realtors are using to earn full commissions—without waiting ...
Listen
Watch
Mark as Played
One overlooked conversation.
One broken relationship.
One quarter of a million dollars... gone.
In this episode, Damon and Nate share a real and raw behind-the-scenes breakdown of how skipping one simple habit cost Nate more than $250,000 in commission—and how to avoid making the same mistake.
In This Episode
✅ Why “lead gen” isn’t enough (even when it works)
✅ The silent killer of ...
One broken relationship.
One quarter of a million dollars... gone.
In this episode, Damon and Nate share a real and raw behind-the-scenes breakdown of how skipping one simple habit cost Nate more than $250,000 in commission—and how to avoid making the same mistake.
In This Episode
✅ Why “lead gen” isn’t enough (even when it works)
✅ The silent killer of ...
Listen
Watch
Mark as Played
June 3, 2025 • 6 mins
Download the Prompt mentioned here: (Make a Copy)
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
In this behind-the-scenes episode from our 3-day New Construction Marketing Mastery Workshop, we reveal a powerful AI prompt that helps agents craft persuasive narratives that ...
Discover the 3 Step process (that's generated over $400 million in additional new construction, and luxury new construction, sales since 2020 from agents) at https://www.theiconicagent.com
In this behind-the-scenes episode from our 3-day New Construction Marketing Mastery Workshop, we reveal a powerful AI prompt that helps agents craft persuasive narratives that ...
Listen
Watch
Mark as Played
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