Mobile Presence

There are influencers for every brand – but not every influencer is a good match. In episode #483, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. ...

Personal brand-building can be a 24/7 job – but there are a few shortcuts that let you burnish your brand in less time and with more impact. In episode #482, our host Peggy Anne Salz asks Jarrett Thomas, a social media consultant, influencer and host of the personal branding podcast More Than a Title. It’s a candid and humorous exchange when Jarrett draws from personal experience and more than a decade in digital sales to share how...

The gaming industry has always been ahead of the pack in terms of building communities through social media. Gaming companies have the knack of bringing together technology, social media strategy, viral video, and influencer marketing to generate buzz and attract fans. In episode #481, our host Peggy Anne Salz asks Shawn Silverman, Social Marketing Leader at Brand Authors and former social media and community manager for brands lik...

If you want revenue, be ruthless. That’s the philosophy of Mike Rhodes, CEO and Founder of ConsultMyApp (CMA). In episode #480, our host Peggy Anne Salz talks with Mike, who reminds us that mobile marketing companies are under pressure to deliver value faster. This, he says, means expanding beyond acquisition to ensure new users stay loyal to your app. Mike, whose company co...

How did ZEE5 Global build the platform, the content and the marketing muscle to become the top-ranking app for South Asian entertainment across 190+ countries, as well as the number one spot in the U.S and the U.K and the number two spot in Europe? Part of the credit goes to the content (a slate of 200,000 hours of on-demand content that includes original series, movies, TV shows, and more). But another ace in the company’s hand is...

How do you make a great product, tailor it to your target audience and make sure shoppers keep coming back? It’s a tall order, but Meesho, the ecommerce app also crowned the breakout app of 2022, shares how focusing on personalization (and price) converts window shoppers into loyal buyers. In episode #478, part two of a two-parter, our host Peggy Anne Salz speaks with Kirti Varun Avasarala

Understanding your customers starts with listening to their needs. In practice, this means conducting ongoing conversations with your customers, using their preferred channels and delivering the messaging they appreciate. Meesho, a leading online shopping and reselling platform, is taking it a giant step further by turning customer listening into a company-wide mission. In episode #477, part one of a two-parter, ...

With 2.91 billion monthly active users, Facebook is the third most visited website in the world. But why is it so difficult to get your ads noticed on Facebook? In episode #476, our host Peggy Anne Salz speaks with Tim Hyde, CEO and Founder of TWH Media, a social media marketing company that’s worked with Amazon, Dreamworks, and Adidas. He shares his experience being the biggest independent spender on Facebook ads in Europe, and wh...

VC funding, which was once red hot, is cooling down. What are good alternatives for acquiring new players without breaking the bank? In episode #475, our host Peggy Anne Salz speaks with Martin Macmillan, CEO of Pollen VC, which gives credit lines for app and game publishers to fund their user acquisition programs. He talks about the coming winter in VC funding and busts myths regarding what gaming g...

You’ve got seconds to grab audience attention with your mobile app video ads. But how do you craft a story that’s compelling enough to get viewers to install? In episode #474, our host Peggy Anne Salz talks with Peter Fodor, Founder and CEO of AppAgent, an award-winning app marketing agency. His recent ebook outlines how to get the best ideas for ad creatives and what the best practices are when crea...

Video is killer content, and over 90% of companies gain customers with the help of videos that grab their attention. But how do you know your video is a hit or a miss? In episode #473, our host Peggy Anne Salz talks with Joao Viera da Costa, CEO of Replai, an AI-driven video analytics company. Discover how their automated tagging system makes it possible to track videos by frame so you c...

Growth loops — those closed systems where monetization and user acquisition merge into a repeating cycle of growth — are powerful systems that break the silos of acquisition, product, and monetization. But how do you get them to work? In episode #472, part of the special retention marketing series sponsored by CleverTap, Mick Rigby, CEO of Yodel Mobile, talks about the Infinite App Growth Loop. Drawi...

As humans, we are hard-wired to tell and share stories. We also gravitate to brands that tell a compelling story that connects with us on an emotional level. So, how do marketers shape narratives that resonate with their audiences? In episode #471, our host Peggy Anne Salz talks with Byron Reese, author of the upcoming book Stories, Dice, and Rocks That Think. He shares insight into how stories have ...

While gamers spent $21.4 billion in their favorite games in Q2, the question remains: how do you persuade players to keep investing in your game? In episode #470, our host Peggy Anne Salz talks with Hunter Bulkeley, Senior Product Manager at Tilting Point, an award-winning free-to-play games publisher that empowers indie developers to grow and accelerate. He shares a blueprint you can follow to drive lasting loyalty by aligning you...

Apple restricts identifiers, Google continues to phase out third-party cookies, and everyday marketers awaken to new challenges as they seek to address users that offer value for money. Some are calling it the end for audience targeting. Bango, a company whose technology and platform enables online payments for merchants and app developers, calls it the App-ocalypse! How can marketers survive in a world where app targeting is falli...

With 500+ million people using Instagram Stories and 50+ million using TikTok daily, it’s clear storytelling is a powerful way to connect people. And Storyly has found a niche helping brands tell their stories. In episode #468, our host Peggy Anne Salz talks with İrem Işık, Head of Marketing at Storyly, a company that uses an SDK so companies can share stories directly into their apps and build stronger relationships with customers...

Consumers trust content created by people, not just brands. But where do you source user-generated content (UGC), and how do you harness the power of user-generated video to build brand and grow your reach? In episode #467, our host Peggy Anne Salz talks with Mike Christensen, CEO & Founder of Stitcht, an engagement platform helping brands create video threads and encouraging consumers to join th...

With 6.8 million adults in the U.S. suffering from generalized anxiety disorder, and only 43.2% receiving treatment, there’s a huge opportunity for tech to step in. This is precisely what Rootd did — they now help 1.7 million users and are a shining example of how you can bootstrap your app to have reach and impact. In episode #466, our host Peggy Anne Salz talks with Ania Wysocka, Founder of Rootd, about bootstrapping, the drive t...

Think TikTok for sports, and then add LinkedIn to help athletes and coaches connect. It’s the winning recipe that has allowed Press Sports to build a committed community of over 250,000 users across 70 countries. In episode #465, part of the special retention marketing series sponsored by CleverTap, our host Peggy Anne Salz talks with Drew Williams, Co-Founder & CMO at Press Sports. He shares how he and his team found their nic...