SEO 101

SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Episodes

May 11, 2022 38 min

Show guest, Mike Blumenthal, shares his latest research findings on the increased power of images in local search. In this episode, you will find out what images Google wants to see, how to leverage images to improve your rankings, and how to use one of Google's free tools to maximize your chances of success.



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The show was filled with a lot of new updates. Ross & Scott talked about the new goals migration tool for GA 4, the possible reasons why rankings drop after optimizing existing content, multiple updates to Google search results, and much more. 




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The show was packed with recent important updates starting with the critical update to Chrome and Edge. Ross & Scott also discussed the Google Search ranking volatility, Google’s URL Parameters tool, recycling attribute for GMB profiles, the impact of product inventory on your search visibility, and much more!




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The show was packed with controversial updates, which Ross & Scott broke down and discussed. Some of the topics were: the end date for Google’s Universal Analytics, missing business reviews on Google, a new WordPress plugin of note, and more. Bonus: they shared a couple of highly recommended tools and software.




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Ross & Scott started the episode with a recap of current events, and then they moved on to Google’s various updates. They discussed the updates in Google search ranking, page experience, the verification process for local businesses, interactive maps in the local pack, and more! 



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Ross and Scott interview Martin Splitt from Google’s Developer Relations Team. Martin answers SEO questions on JavaScript, the possible future of core web vitals, the likelihood of Web 3.0, and how easily his words are misconstrued - including a current mess he's dealing with on LinkedIn.




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Ross and Scott talked about recent updates in Google Search Console, Google Maps & Product reviews, Bing’s PubHub, and crawling issues in Shopify. They also gave a lot of valuable tips, including the list of online assets that you must have access to as business owners.




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The hosts discussed various Google updates – from Google Home, a new robots tag, schema markups, URL changes, to subfolder URL structure. Ross & Scott finished the show by answering some questions posted by listeners on the SEO 101 Facebook Group.



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The first episode of the year started with a Google Search ranking update. The hosts then moved on to Yoast updates and then to unique SEO tips that you could apply to your website. Ross and Scott capped off the show with 2022 SEO predictions.




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Google had numerous updates in November and December. The hosts start the show with a recap of Google spam and core updates in November. They then moved on to GMB's new name, Google product reviews update, and other local SEO news that can help improve the performance of your business.



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Ross and Scott are joined by two special guests to share stories about their dearly departed friend and co-host of SEO 101, John Carcutt. For those who are new to the podcast, John recorded over 400 episodes with Ross Dunn over the course of 11 years. 




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The hosts start the show by discussing a Google Search Console bug that overcounted data for four months. They then talked about plug-in links, changes to structured data fields from Google’s help documents, placing videos on pages for maximum exposure, and the concerns regarding local GMB listings. Ross & Scott also ranked the top 10 SEO factors that you should be paying attention to. 



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Working to improve Core Web Vitals (CWV) can be very frustrating, the gents discuss some new priority hints provided by Google, along with a recent rollout of knowledge panels for podcasts. They also cover a public discussion by respected journalists disparaging Google that gained the eyes and ears of Google’s Danny Sullivan. John Mueller responds to concerns that continuous search results may prove problematic for Google Search Co...

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The hosts start the show discussing Google’s permanent loss of analytics data and a breakdown of Google Alerts. They then dig into the changes found in the latest update to Google’s Search Quality Guidelines, the impact of the mobile continuous scroll, the questionable benefits of IndexNow from Bing and Yandex, and much more.



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A varied week of news starts with the WordPress dev team accepting some responsibility for issues with Core Web Vitals, and Google AMP chaos ensues after a damaging update (iOS 15) breaks AMP pages. In addition, Google provides more insights into its rules for title rewrites, Ross discusses his latest presentation on SEO Competitor Analysis, his experience with naming businesses, and much more.



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A slew of search result enhancements are being seen in the wild and they are providing noticeable changes in the search experience. This is coupled with a Google Core algorithm update that has made significant waves. The hosts also discuss some Mueller files, including a thought-provoking question about the possible negative effects of using Chrome Field Data to assess a website’s load time.

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How to dig into keyword research with lesser-known tools, the perceived impact of Google’s title tag alterations, and the importance of accuracy for business listing profiles. The gents also discuss some Mueller Files, a gap in Google My Business tracking, and they answer a question from a listener.

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Google confirms their automatic changes to title tags in search results do not affect rankings, but there is little doubt the “improved” titles can be less click-worthy. Scott and Ross also discuss a concern with the next version of Chrome that includes the ability to provide other site options when visiting a website, news on the link spam update, and more.

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Google’s recommendation to use the new Author.url link to a central profile of the author’s bio harkens back to the days of rel=author and Google Authorship. The gents also discuss standard updates to Google tools, news on the Links Spam Update, optimizing Google My Business categories and services, and how to interpret and react to poor Google indexation of a website.

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Google representatives confirm the impact of clicks on search results, but not necessarily in the way you expect. The hosts also discuss what Google’s Core Updates affect search results, changes to the use of fact check structured markup, and much more.

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