SEO 101

SEO 101

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

Episodes

May 30, 2024 36 mins

In this episode of The SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte delve into a major leak of Google's search algorithms, revealing insights into over 14,000 potential ranking attributes, including the role of clicks, dwell time, link velocity, and the use of Google Chrome data. They also discuss the diminishing effectiveness of the disavow tool, the declining usefulness of Google Search Console links report, and...

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Join us as we unravel Google's latest SEO updates, offering valuable strategies for achieving ranking success. From tackling low-quality content to understanding site reputation abuse, we explore the impact of these changes. Delve into the world of AI Overviews and learn how to navigate Google's evolving search landscape effectively.



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The final chapter of the SEO 101 learning series begins with unveiling crucial SEO tactics emphasizing user experience, adaptive rankings, and strategic metrics. Discover optimization simplicity, gradual expansion, and the need for expert support. Explore the value of quality backlinks, effective site management, and AI trends. Gain competitor insights, stay updated on SEO trends, and ace digital marketing fundamentals for su...

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Explore pivotal digital shifts in SEO in our latest episode. From Google Analytics updates to peeks into generative AI at Perplexity and Google, this episode covers essential topics like YouTube video management tips, WordPress vulnerabilities, and questions from listeners. Gain expert advice on refining SEO strategies for online growth and performance. Tune in for valuable insights!



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Discover top-tier SEO strategies for digital excellence. Unpack paid ads, organic SEO, link building, local SEO, and social media tactics. Stay updated on industry trends, monitor competitors, and prioritize customer care. Tune in for expert advice on optimizing your digital strategy for success!



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Dive into the latest SEO trends: Google's cache link removal, correlations between website features and algorithm updates, impact of Negative LSA, AI-generated content preferences, and tips to resolve common SEO issues. Stay informed and navigate the digital landscape with expert insights and practical advice.



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Explore advanced SEO strategies in this 7th chapter of the SEO 101 Learning Series, from optimizing organic SEO to mastering local SEO and content creation with AI, gain expert insights! Also learn whether you should continue paid ads if your rankings soar and some effective social media management tips. Elevate your online presence with actionable info.



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Explore the latest SEO developments, including a potential Google update, bug fixes, WordPress speed enhancements, and Google's AI-powered Chrome update. Plus, listener questions were answered on URL versions and server errors. Stay informed and boost your SEO game with this episode!



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Explore the fundamentals of SEO in this 6th episode of the SEO 101 Learning Series. Discover essential tools like Google Analytics and SEMRush, low-cost rank tracking options, and custom dashboards for data centralization. Learn effective evaluation techniques, cost-saving strategies, and the importance of monitoring site health. Stay updated with cutting-edge SEO trends and techniques!



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In this episode of SEO 101, we take a quick break from the learning series and delve into Google's October and November 2023 core updates, share insights on handling ranking fluctuations, and explore Google's groundbreaking Gemini 1.0. We also cover essential SEO news, including the return of "how-to" rich results and Google's response to Canadian legislation. Tune in for all the latest updates!



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Discover the art of effective link-building in this 5th episode of the SEO 101 Learning Series. We cover guest posts, press releases, and safe linking tactics, shedding light on "nofollow" links. Plus, we explore social media's impact and reveal influencer marketing and podcasting insights for effective SEO. Tune in for more essential SEO knowledge!



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In this 4th episode of the SEO 101 Learning Series, dive into the world of Local SEO and discover essential tips for local business success. Learn how to optimize your online presence, create a standout Google Business Profile, and employ effective strategies to connect with nearby customers. Boost your local market visibility today!



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In this SEO 101 podcast episode, we delve into the fundamentals of Search Engine Optimization. Learn about optimizing web page elements, crafting effective content, using structured markup, and essential tools for SEO success. Perfect for the beginner, discover actionable insights to boost your website's visibility.



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Unlock the fundamentals of SEO planning in this episode! Discover market insights, keyword strategies with SEMRush, competitor analysis, realistic goals, effective social media planning, and essential tool setups. Lay the groundwork for SEO success as we explore the core principles of digital visibility.



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This episode is Chapter 1 of a multiple episode series for learning SEO fundamentals. In this chapter Ross and Scott discuss the Beginning of SEO with a focus on the absolute basics of search engines and their growth to now. The topics discussed include what SEO is, why it is named that, who the noteworthy search engines are, their marketshare, and how search engines work. The next episode will be devoted to planning your SEO...

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 In this episode of the SEO 101 Podcast, we discuss an anticipated Google algorithm update, Danny Sullivan's views on AI-generated content, and the diminishing link reports in Google Search Console. We also cover Google's bug fix in News indexing, the discontinuation of the related search operator, and the performance-enhancing WordPress V6.3 update. Insights from the Washington Post's SEO guidelines are shared, and a r...

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Join us in this SEO 101 Podcast episode as we explored the latest Google updates, AI-generated reviews, critical vulnerabilities, and essential SEO tips. Stay informed on search engine developments and optimize your online presence with key insights and expert advice.



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Bing went there and compared AI sizes with Google. After some snickering, Ross and Scott discuss the new changes to dot AI as a top level domain vs a country code domain, Google’s mobile-first indexing, and how to use ChatGPT for schema markup creation.



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Google has had a few bugs as of late that are discussed here, along with some valuable anecdotes about existing client SEO issues that you should avoid, the vast importance of blogs and why, and much more.



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Ross and Scott discuss AI pioneers quitting Google to warn about the technology’s danger; the use of historical data to evaluate search quality, and more Google updates.



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