SEO 101 on WMR.FM

SEO 101 on WMR.FM

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Episodes

September 13, 2021 28 min
Google confirms their automatic changes to title tags in search results do not affect rankings, but there is little doubt the “improved” titles can be less click-worthy. Scott and Ross also discuss a concern with the next version of Chrome that includes the ability to provide other site options when visiting a website, news on the link spam update, and more.
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Google’s recommendation to use the new Author.url link to a central profile of the author’s bio harkens back to the days of rel=author and Google Authorship. The gents also discuss standard updates to Google tools, news on the Links Spam Update, optimizing Google My Business categories and services, and how to interpret and react to poor Google indexation of a website.
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Google representatives confirm the impact of clicks on search results, but not necessarily in the way you expect. The hosts also discuss what Google’s Core Updates affect search results, changes to the use of fact check structured markup, and much more.
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The hosts discuss the progress of the July Google Core Update, how to handle permanent redirects over the long-haul, the SEO benefits or not of dedicated hosting, additions to the review options in Google My Business, and more.
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The hosts discuss a much sought-after SEO feature recently released by Shopify. They also tackle whether you should or you should not pause your SEO and the significant Google Updates that have all commenced in relatively short order this Summer. To tie it all up, they shared some excellent Mueller Files.
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Google’s Page Experience rollout is finally underway. The hosts discuss the rollout in addition to news on a Google slander algorithm, improvements in Google Search Console reporting, changes at Google My Business (good and bad), some Mueller files, and more.
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Google has rolled out part 1 of a 2 part Core update as of June 2nd. The hosts discuss what is known about the update and specific insights. Amidst news on cumulative layout shift (CLS) and other updates to Google Search Console, the hosts dig into what is known about the Multitask Unified Model (MUM) that appears to promise a staggering revolution in search technology and the search experience.
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While discussing Schema.org’s launch of its new schema markup validator tool, Ross and Scott explain what schema and structured markup is, how it helps with SEO and site usability, and a plugin that can help with implementation. They also cover changes to Google Search Console, Google My Business listing issues, and shady SEO tactics, as well as some Mueller Files and a question from another valued listener.
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The hosts discuss Yahoo’s fall from grace amidst its Verizon sell-off, Rachel Maddow’s goof, Google’s featured snippet gaffe, a Google algorithm update that affects review sites, and more Mueller files.
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To kick things off, the SEO 101 hosts get a good laugh over the stupidity of The Daily Mail’s ignorant lawsuit against Google over its low organic rankings. They follow that with insights into managing traffic drops (when necessary), improving search result clickthrough rates, news on the Page Experience update, and much more.
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Joost de Valk, Founder and Chief Product Officer of Yoast join Ross Dunn to discuss the Yoast SEO plugin. The interview covers the basic and advanced features, plus some upcoming updates and enhancements to the plugin that is sure to interest all users.
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Scott and Ross discuss a variety of timely SEO news; from the recent light core update, and new Google My Business review management tool, to a free link building sponsorship tool and a question from a listener.
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March 10, 2021 42 min
Ross and his guest co-host, Scott Van Achte, discuss the past few weeks of search engine and SEO news. This diverse episode ranges in content from Google suspensions and how to set the opening date for your Google My Business listing, to a “Brave” new ultra-private search engine on the horizon and a couple of excellent SEO questions from our listeners.
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In this episode, Ross Dunn interviewed Jason Barnard, the Brand SERP Guy, CEO, and founder at Kalicube. pro. Jason’s understanding of how the Google Knowledge Panel can be influenced and leveraged for brand recognition is unmatched. SEO 101 listeners will takeaway very helpful tips on how to secure their own Knowledge Panel.
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Google Search Advocate, John Mueller, was the guest in this 400th episode of SEO 101 on WebmasterRadio.FM. The show started with a solemn nod to the loss of a fellow SEO, Hamlet Batista. Next, John Carcutt and Ross Dunn asked several questions of John Mueller including how to bounce back from the negative repercussions of a Core Algorithm Update, whether inferred links are part of Google’s ranking algorithm, how to improve the over...
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February 1, 2021 50 min
In this episode of SEO 101, the hosts interview a special guest, and long time friend, Stephan Spencer. Stephan describes his journey into SEO and the great strides it has taken. He shares excellent tips on everything from link building to digital PR, artificial intelligence for SEO, and much more.
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January 26, 2021 41 min
Ross Dunn and guest host, Scott Van Achte, review Moz’s SEO tips for 2021 and share their own. They also cover some of the latest search news in mobile, local SEO, and a search engine taking more user share than many expected it would.
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Google’s December Core Update was immense and it stirred up a lot of emotions (positive and negative) for site owners with improved rankings or those devastated by the update. Ross and Scott review what is known about the update, who was affected, and how to respond to it if you were on the losing side of the results. In addition, they discuss other noteworthy SEO news and answer a question from another valued listener.
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Ross interviews John Espley, Chief Connector at ConnectionSkills.ca about his work with small and medium businesses and how businesses connect with SEO, link building, and online marketing overall. The discussion often touches on the merits of networking and how connecting with people online and offline has an impact on SEO and a business’s overall success.
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In this episode, Ross interviews prolific Search Engine Journal writer, Roger Montti on his start in the SEO business and the work he does. The discussion then moves on to the latest news from Google such as passages, common SEO issues he encounters with client sites, questionable update rollouts for WordPress, and more.
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