Growth Without the Hacks
This a podcast dedicated to talking about the boring stuff with marketing. Not all marketing has to be flashy, and the things that work, are always the old fashioned best practices. This podcast will highlight what those best practices are from others in the industry and how you can apply them to your own marketing strategy
Episodes
Today I welcome Bill Gaule to the show, the SEO director and co-founder of SERPSculpt, a B2B SEO and content marketing agency.
In this talk, we'll discuss:
- Different ways to create original content that ranks
- How to blend copywriting with SEO
- How to start with strategy at the beginning of an SEO engagement
- Where SEO and AI might be heading in the next few years
- Irish food vs Colombian food
- Common mistakes B2B compani...
Episode 2!! We're rolling!
Today I welcome Usman Akram onto the show, a digital strategist from Omniscient Digital. I've been following Usman for a while now on LinkedIn and this talk with him completely blew me away. He's a brilliant mind when it comes to marketing and strategy.
In this talk, Usman covers:
- Why it's important to focus on strategy over tactics
- How audience research should guide yo...
Welcome to the first episode of my podcast! I'm excited to be finally rolling this thing out.
In my first episode I talk with Jacob Statler of Stat Digital, an SEO-led content marketing agency.
In this episode we'll talk about:
- The benefits of prioritizing user experience in SEO
- Why you should avoid relying too much on AI content
- Using SMEs to create high quality content
- How to go about revamping a blog
- Bonus t...
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