Episode Transcript
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Speaker 1 (00:05):
Welcome to the show. I am Rashwan McDonald, the host
of Money Making Conversations Masterclass, where we encourage people to
stop reading other people's success stories and start planning their own.
Listen up as I interview entrepreneurs from around the country,
talk to celebrities and ask them how they are running
their companies, and speak with NOD profits who are making
(00:25):
a difference in their local communities. Now, sit back and
listen as we unlock the secrets to their success on
Money Making Conversations Masterclass. Hi, I am Rashan McDonald. I
host this weekly money Making Conversation Master Class show. The
interviews and information that this show provides offer everyone It's
time to stop reading other people's success stories and start
(00:46):
living your own. My next guest is not just constructing buildings.
He's traded a legacy. Whether you're I in a real
estate deal a groundbreaking construction project, this member of the
million dollar Club in real estate is your go to
guy for guidance and unmatched service. Taylor just for you, Please,
Welcome to Money Making Conversation Master Class. Justin Lee Senor
(01:08):
how you doing, sir man, I'm amazing, blessed? How they feel?
How about yourself. Well, it's been about three years since
I talked to you justin and when I talk to you,
I mentioned the fact that you was in a real
estate business and you were young, and being a young
person talking to people generally maybe twice as older than you,
maybe feel that a young person what does he know
(01:29):
about home ownership? Tell the people of being a guy
over the last three years. Now you do a twenty four.
I believe when I met you, now you're twenty seven.
Talk about the experience being a person who didn't allow
age to stop them from being successful in real estate. Absolutely.
I think that you know, going into rooms often when
you're the youngest in the ring, that kind of makes
(01:49):
you a little uncomfortable, but also makes the other people
around you a little uncomfortable. So what I did was
learn to embrace down comfort and make you one of
my biggest strengths. So I started to network more in
rooms that had more experienced people, and I said, Hey,
instead of y'all standing over there and I'm standing over here,
let's work together. I need to learn something from you
and let me break some of this new millennial technology
(02:10):
to your business as well. So developed a lot of
great relationships branched off into commercial real estate, which was
an amazing experience as well. It also led me back
to school, so I became a real estate broker. Now
in the last three years, I have my own brokerage.
I also finished my doctorate degree, so I'm now Doctor
(02:30):
Justin Lee, which is also an amazing the commie graduation.
Thank you, I appreciate that, man. So it's been amazing.
I'll say. Using the youth for my advantage and continue
to grow and develop over the last couple of years
has been amazing. But I said, I think the most
thing I did in the last few years was go back,
learn more and kind of owning on getting those certifications
of education in those key areas that I wanted to
(02:52):
develop and growing. Now, okay, you say you're a blending
young guy. What did you bring to the table that
would enhance veteran person of the real estate game? Two words?
Social media. So that's something that most people don't know about.
Do you have a TikTok? Absolutely? I Dodos the United
(03:16):
use it though. Absolutely. If I'm my baky, that's why
I use my TikTok for well, you're different. You are
one of the rare people from your generation that know
how to use TikTok, Instagram, threads and so on and
so forth. So what I realized that we're going it
to lead where everything is online. You know, some people
(03:37):
look better online than in person for a reason, So
you have to make your business look the same way online,
you know. So I started to develop with older developers,
older real estate companies and brokers that they're not ever
sold some presence in the presence businessmen. We were charged
to be honest. People on their phone more than anything. Yeah,
that's true because ninety percent of the people who use
(03:58):
social media are using their phone, which means that that's
a generation that's usually for more than just taking pictures
of food or getting direction of GPS. Is a lifestyle
and also social media is a Some people say they
are addicted to social media, but we're in a real
estate game. You know. In the African American community of
community of color usually are left behind. We are usually renters.
(04:20):
Why is that justin I think that it just comes
from socioeconomical knowledge, right. So typically in European aging other cultures,
they are taught financial literacy within their own your tough
financial literacy within their house, Whereas when it comes to
(04:40):
African American people, I think that we often have to
figure it out. And when it comes to being able
to purchase real estate, the most important thing is going
to be credit. Most of the time, our parentsing and
articles and our teams and say I don't use no
credit card. You don't want to know debt, right, They'll
they'll they'll give us that advice, which is great at
but kind of bad advice at the same time when
(05:02):
you're trying to actually grow, because it's a difference between
bad debt and good debt. Real estate is always going
to be good debt. Bad debt is the Mason's card,
the Amazon call when you just buying everything. But it
comes really from that foundation of knowledge. I know so
many people that have worked the job as a janitor,
a school bus driver, a teacher, secretary of I Burier
(05:23):
thirty years, never missed the day on holiday, but don't own.
They rent because they're scared and they don't know what
it takes to rent and versus purchase. And most of
the times that they ring is more hard than purchase,
and they want three times to a mount of money.
They're rent when and purchase and it's not even the
same right now. So that's the fear we look at.
You know, they are known. How do you educate? Do
(05:45):
you have courses available to people that they can reach
out to you that can educate them and show them
the value of ownership or home ownership. Yes, So ultimately
on Mondays every Monday, I do a lot. It's called
Motivational Monday. Do it at seven o'clock Eastern Standard time
on my Instagram Jamie the Realtor on that I allow
what to call it chew in a where allow people
(06:06):
to come in and ask questions about whatever it is
that they want to know when it comes to real
estate investing and where to start. I think that that's
always resourceful. I think that another place that people can
look for is going to always be their local home
buyer Associating. I also have a podcast that I have
that released every Thursday that we talk about these topics
(06:29):
of business growth, credit, taxes, financial literacy, and so on
and so forth. So we always give out, you know,
the information to the community to help them to develop
and grow, and you know, in any questions that they have,
we're always open ascent no matter where they are located.
In the nation. The information is society pretty much. Okay,
let's just go through some steps here, doctor Lee. When
(06:50):
we talk about real estate, if someone comes to you,
what is the process do you get them clear for
a long pride to you taking them I was looking
for a home? Or how does that process work? That's
an amazing question. See, it just depends, right if I see
someone and I can kind of have a quick conversation
with you and say, hey, you know, what is your
(07:12):
credit score? What is your income before taxes? Did you
file taxes after? I know those three essential questions that
tell me if you're approvable today or if you're approvable
in the future. But either way, I'm going to take
you to see houses. And the reason I do that
is just because you're not a provable today doesn't mean
you can't go get a job that is your salary
job baby, or work these amount of hours, or fix
(07:34):
this credit score. But I want to show you what's
possible and say, hey, this house is worth two hundred K,
this is an eight year hod What more, if you're
paying twenty two hundred for a seven hundred square feet apartment,
this is what's out here. So we try to motivate them.
So that's always the first step. It's going to be
an onboarding call where we discussed, like I said, your
credit score, your did you file taxes, and do you
(07:55):
have income? The most important thing is going to be
income documented income, and that's either through a job or
through taxing signs as entrepreneurs. Sawing that you made money
the last two consecutive years. Credit scores are a little
bit more flexible and there's ways to increase your credit square.
We can actually help you all with. But once we
do that, we connect you with the lender that album.
Step two. The lender would go through the same thing
(08:17):
that I just asked, but more in depth. They want
to know your job, your social your birthday, employment history,
so on and so forth. Then they say, okay, justin
Europe two for three hundred thousand, here's a letter, go
buy whatever you want. And then from there we go
out see the house that you like, negotiate with the
sellers on your then within thirty to twenty five days
going on the contract, you will be moving it to
(08:38):
your new house too. I was speaking that doctor justin Lee.
Three years ago, I interviewed this young man who was
twenty four years old in the real estate game. His
legacy because he learned from the family on how they
understand HPCU, Guy Warehouse that he's a doctor. That's what
I call him, Doctor Lee. He's a single father, three
year old child. Importantly, he's in the game of real estate,
(09:02):
which we know is dominated by white people. That's gonna
be real because you said that in your first interview,
and you said it was important that you step over
each other side of the lay. How is the real
estate industry three years ago as it is today for you?
So Mike Ferre has been at full three sixty. I
think it's a three sixty because three years ago I
(09:23):
was newer to the industry. I was learning from It's
a lot of YouTube, and I decided to say, you
know what, the best experience is time and learning. So
I went out. It starts to do deals. And as
I got into the industry, I realized that it is
not as hard as we think. The industry was dominated
back then, and primarily it is dominated by white men
(09:44):
europeonns on and so forth, and foreigners. To be honest,
because they have learned to have a unified front. See
what's going on in the industry, and it's the same
thing going on now. They're pulling together what you call
syndications and say I make ten thousand, you got ten thousand,
you got forty thousand, Let's pull it together. Let's go
buy an apartment complex. They're then purchasing properties together and
(10:05):
growing wealth together at a quicker pace. So what I
did in the last couple of years was I went
back to my line brothers, my chapter brothers, my more
House brothers, friends and family and saying, hey, let's develop
a fund, a private fund, not public that anyone can
just jump into, but a family fund if you will,
to invest in and acquire properties. And since then we'll
(10:26):
crowd over one hundred and fifty apartment complexes and units,
commercial real estates, on and so forth. And it really
was no different than what I was doing back then,
except I was taking I would wait and try to
say thirty thousand and forty thousand, versus connecting with everyone
that might have ten and ten and going to the
table together. And when I really learned that it's really
(10:47):
strengthening these groups, these really investment trust their groups. It's
not one person, there's groups of individuals. It has shown
me how far we can go on how fast we
can go? But together. Wow, that's a very powerful statement
because of the fact that getting people to understand the
value of poorly money versus standing it out there? How
did they come together and did it? And everybody, when
(11:10):
you start talking money, you have dollars, you have people
who don't trust. How were you able to pull it
together to get a group of people even though you
knew them, to pull their money and get into real
estate game. Because somebody out there should be hearing this
very intently, because it can be used in other models
around the country. Absolutely. So what I was able to
do really was I went out and did the full
(11:32):
work and said, Okay, these are some properties and areas
that I identified that we can develop and grow in.
I targeted New Orleans, where I'm from. I targeted the
New Orleans East more specifically, which is one of the
more dangerous parts of town. Will run down, but to me,
that means opportunity because what's already down, let's go back
(11:52):
up at some point. So I connected with people and
showed them the numbers. I said, okay, even though I
reside in Atlanta, the numbers in Atlanta for four plex
is about four hundred and five hundred K, and New
Orleans the same four plex, it's like one hundred k.
But the rent numbers balance out because if it's fifteen
hundred in Atlanta for a three bedroom and it's three
(12:13):
thousand in Atlanta for a three bedroom, it's the same numbers.
You're paying five hundred versus one hundred. So why not
get into the game with the lower start to make
the same amount of profit. The numbers are bigger, but
the profit margins are the same. If that makes sense,
So let's go where we can get in, where we
can actually afford. We don't got to be here as
it's cool. Let's go where it makes sense, right right,
(12:35):
Because with bit I have a math degree. That number
made a lot of sense to me. Okay, very fast,
because sometimes we get caught up in the big numbers.
You know. It's like I remember when I was offered
an opportunity to get a franchised, like a franchise like
a Burger King or like a McDonald's. And then it's
not the only one of them, it's owing multiple that
you really generate the revenue you might own one. This
(12:58):
is just a fact. Might want unfranchised. It might just
pay you profit wise fifteen thousand dollars a month. You go, wow,
fifty thousand, I expected to make more money. Well, how
about getting three of those? Then you hit forty five
thousand dollars a month, then you multi a lot of
that time is twelve and you over a half million dollars.
So that's tune with five hundred thousand dollars. Then it
(13:20):
was five hundred five hundred million dollars. Don't you tell
it right? You're five hundred thousand dollars. And so I
just said I was a math guy with a math degree.
And so that's that's scary. And so that's why you
are able to be able to live better when you
understand how the numbers build out. Now, getting your friends involved,
was it one? Was at two? Was it? Several of them?
(13:41):
And when you get started, get more and want to jump.
Speaker 2 (13:44):
In, Please don't go anywhere. We'll be right back with
more Money Making Conversations master Class. Welcome back to the
Money Making Conversations master Class, hosted by Sean McDonald. Money
Making Conversations Masterclass continues online at Moneymakingconversations dot com and
(14:07):
follow money Making Conversations Masterclass on Facebook, Twitter and Instagram.
Speaker 1 (14:13):
Absolutely. Man, So initially I started off. It was my
brother and I and a couple of our cousins, right,
and we all pooled together. You know, I might have
had ten, he had five, he had two, he had one.
He might have had the job that we needed to
personal guaranteed a loan, but you didn't have CAD. One
might have had a eight hundred credit score with no
(14:34):
cash either. We pulled together and use the strengths of
each other to purchase. And the way we really secure
each other was that we formed a LLC and the
LLC took title to the property. So at that point,
we had an operating agreement that we all drafted that said, Okay,
each of us owned x percentage of this business, so
(14:56):
based upon our respective percentages, we will receive x min
out returned. And that's how we did it. We all
have faith in each other. We knew that, hey, if
this don't work out, we could sue each other. We
already ain't got nothing anyway, so we gotta make this work.
That's what we got, you know what I mean. So
we made it work, and man, it's been growing. So
(15:17):
many people come to us and say, hey, we will
have this amount of money for you. Can't invested. Can't
you do it? Can't do it? And our response says, hey,
we don't want to do it for you because we're
crippling your Let's teach you to do it. Let's do
it together. Well justin let me just talk about this.
I would call you the you know you triple header
when I met you. You know you just in real estate.
Now you're in the construction. Now you have a contractor
(15:39):
Griblear with Amazon. Let's chart your contractor gribboard Amazon. What
is that? So that came about two years ago. I
have what you call an Amazon DSP. I'm a delivery
service partner. And what that means is those great Amazon
bands that come to your front door, that works seven
days a week, three hundred and sixty three days a year.
(15:59):
Those are owned by somebody. And I was blessed and
fortunate to be nominated to own a DESP from one
of my amazing brothers Morehouse Brothers fraternity brother super Bowl
chap Ramon Hairwood. He owns one as well out in Cincinnati.
I learned about opportunity. I said, man, you're crazy. I'm
not delivering, no packaging. It's too out outside, he said.
(16:25):
He said, Man, you're sure, he said, when you see
these numbers, you're gonna want to put your vest on,
your boots, hey, your hat if you're there just crack
of water. I said, you might be right, So I
could be numbers mean sense anything. Amazon. Surprisingly, they want
the average person. They want someone as willing to commit.
(16:45):
They don't want someone that has all this business experience,
this person that's super duper smart and hey, didn't want
the average person to develop and grow into these businesses
and make you ultimately financially free in a millionaire. So
I was blessed to go through the process. I launched
my business in September twenty twenty two. Since then, we
started off with five trucks, and as my work was
(17:09):
good and I continue to grow, we got to forty
two trucks today. Will be two years next month. It's
been an amazing experience to lead and learn from a
business like Amazon. It is a major powerhouse. Man, but
the way it runs is so efficient and smooth and
every day man only two days off per year, seven
(17:30):
days a week. You know, it's impressive, man, of how
it grows. But that actually taught me really how to
be an actual CEO. Because you've got w two employees,
You've got eightp payple, you've got four White King tuition reimbursement,
health insurance, life insurance. You know. So I have a
team of about two hundred people HR, accounting, legal, you
(17:52):
got a old nine, a lot of compliance, you got
dot regulations from the state. I mean, it's just so
much that goes into it, man. But like I said,
I'm so blessed a fortunate in the precip of the opportunity.
That opportunity actually allowed me to jump start more financial
investing because of the liquidity that they created for me
and my family. It's just been an amazing experience. Man.
(18:13):
I highly recommend everybody to look at it. You can
find out more information about that if you type in
logistics dot Amazon dot com. It is free to apply.
They give you a grant for ten thousand dollars. If
you're a minority so African American people listen to me,
go out and apply. You will never go wrong with
the program. One hundred percent recommend it. You have nothing
to lose applying, so definitely go out of the fly.
(18:34):
So this is an opportunity. They just have to put
forth their airfoot to apply. I'm gonna look at over
it at my producers. Y'all heard that, young man. They
on the website right now, because that's all I'm saying that.
That's why I love about you justin because of the
fact that they are you. They see you, you're their age.
But wealth can be created at different levels. And that's
(18:56):
why I always admire my conversation with you, because that
was saying, Okay, I gotta be thirty to start thinking
like this, I gotta be farty, just start thinking like
this because that was instilled in you through your family.
Tell us about your background and your family before we
get to the construction call. Talk for sure. So, like
I said, I'm from New Orleans. I grew up really
during the Katrina era. My mother was a single mother.
(19:20):
I was raised by my mother and my grandparents. They
were very old school. My grandmother was born in thirty three.
My grandfather was born in twenty two. So that can
kind of tell you how old these people were. Military.
My father, my grandfathers in the military. He didn't go
to school, he didn't go to college. You know, imagine
to being born in nineteen twenty two. He didn't really
have opportunity to go to college. He went to the military.
(19:42):
But what he did do was every day read the newspaper,
wash the news, stay abreast with everything going in the world,
and made sure that me as well as my brother
was the same way and his kids as well. So
my mother taught us very early on sometimes it's not
what you know, is who you know and to yourself
in the right rooms. So I learned early that knowledge
(20:04):
was power, and that that's the one thing that nobody
can take. They can take their house, they can take
your cars, they can take your clothes, but they can't
take their mind and what you know. So after going
through something like Katrina, it was such a traumatic experience
that I said, Okay, I want to learn more about
how I can be someone to help my people, how
to help my people grow developed. A lot of my
family were Section eight rentals, where I thought my it
(20:25):
house was her house because she'd been there my whole life.
But it ain't her house. It's a Jewish man house.
And when Katrina came, I got nothing. She can no FEMA,
no insurance, no no nothing. You know what I'm saying,
It's in a super dome, scared for all lightey because
she has nothing to do. So I said, man, I
want to learn how to help my people. So my
mother was a very big pioneer in that. After Katrina,
(20:47):
she started to purchase city blocks of properties after the
Stone where people kind of was just letting them go,
and held onto our portfolio. So when we got FEMA checks,
we still live like we was broke. But my mom
had so many properties that when she got her checks,
she didn't spend any money on anything but going to
acquire more properties. And these are the properties now that
(21:08):
we're still fixing and currently developing and grown to help out,
and they're all paid for. So she understood the fundamentals
of that. And I also admired my mother for her
ability to be present. My mother was present at everything.
She had no reason to not be worked for herself,
so she didn't have to miss events, miss awards, miss
(21:30):
school parent teacher congress, is football games's. She was there,
but it was because of real estate. She was able
to be there because of the income she made passively.
So as my brother and I grew up, we had
to learn how to paint, We had to learn how
to lay floors, how to linked tile, how to demo,
so on and so forth. Because my mother said, look,
I'm gonna teach you all this game, and you're gonna
(21:51):
learn this skill. You learn the skill, you'll eat forever.
So I said, man, you're right, and we learned the
skills from her, and as we grew older and got
into the space, we were just beat. You know, I
knew how to write at least at ten, I was
collecting rick eleven years old. Twelve years old, you know,
following evictions, like I knew the whole process before I
even was in high school of how to manage property, develop, renovate,
(22:15):
build blueprints everything. So it's just amazing to be able
to grow in that error. Wen. I appreciate you justin
I really do, man, not only from your knowledge, but
your honesty and you willing to share success. In other words,
you're not afraid somebody else will contact that website and
they have a bigger truck line than you. It's about
(22:36):
sharing information and that's what this show money making conversation
is all about. Now. Construction, now that was something I
didn't see your life, young man. You're out there building homes.
Tell me how did that part and come into your life.
I know you talked about your mom getting blocks, y'all,
learning how to lay tile and all that stuff. But construction,
that's a whole new game that's definitely underserved in the
(23:00):
black community. Man. So it really came to me by
really faith. God bought construction to me. It wasn't something
I was looking for, it wasn't something I really desired
to do. I entered the market and started to do
fix and flips with my family, with my group of friends,
with Tinny Brothers. As we've begun to do the business,
I realized that it was a heavily white industry ran
(23:24):
So it's once again white man is running the construction industry.
And if it wasn't the white man, it was the Hispanic.
So I said, well, where are we at in this place?
And how do we make our footprint in this space. So,
after going through a couple of projects of being taken
advantage of because I understood construction from a work standpoint,
(23:45):
I didn't understand construction from a paperwork standpoint, I said, okay,
I'm going to immerse myself in this to understand what
a change order is when you change your mind about
this floor and that floor. It come with a cost.
I didn't understand it. I thought, you put the floors
down on the floor, because that's why I had to do.
But the business side of it is what intrigued me.
So my partners and I all agreed that it would
(24:07):
make sense for me to go. So I said, Okay,
little cousin, you go get mortgage license. Brother, you go
get insurance licesn and other cousins getting property management license
and inspect the license. I'm gonna go get construction licensed.
So we all deployed and had to get our license
within a year. So you did the Lebron James model.
That's the Lebron James model. You know all these balls
(24:28):
around here that you go to college. You go to college,
you go manage this agency, you go manage my career.
That's what he did. But that's what we did marriage.
We all went through and got our licenses, and everybody,
everybody made it to the finish line, no matter what
their background was or what they were doing. We waded
to the finish line, started to do this thing, started
to do construction, pick and flips, doing content, posting our
(24:49):
content online. Then, like I said, we got the license
to just do our ideals, pull permits, you know, not
have to build a middleman. And now as we were posting,
people started saying, hey, can you help me with this
and that? And we were like, we really don't want
to do it. We don't even how to price it.
We're doing it for us. But after a while, you know,
we said, you know, we'll take a leap of faith.
(25:09):
We started doing it. We ended up building out a
restaurant called New Orleans Crild Cuisine downtown Atlanta. It was
a ten thousand square for a restaurant and took it
from Michelle to full completion. That said, man, I love this,
this is what I want to do. This is my passion.
Doesn't feel like work. And you know, we've said grown.
So now we've done a ton of ton of commercial products. Man,
(25:30):
I've done Chase Banks. I'm doing ten Atlanta public schools
right now. I'm doing the athletes for corporate head quarters
here in Atlanta. I've done Little Caesars, J James Fishing Wings.
I work with a ton of celebrities on houses and
studios and man, it's been amazing. It's been amazing. Hey man,
look at it. Man, your realities show. Baby. We're gonout
(25:50):
to sit down, man, I want to tell you the
real reality to show man. You and your little lord,
your lord, it's your son, right, you have a son
or daughter? Yeah, my little boy, little boy Justin. Do
you now this is great? Man, I'm going to tell
you something. Y'all do me a favorite, Justin. I've interviewed
you twice. Remote. Hey, I want you to come in
studio and sit down with me in September. Man, I
(26:11):
want to take some phone calls with you, make because
I'm gonna tell you some Man. I'm blessed the fact
that I know you're you're my fraternity's brother, younger version
of meat. But the hero stories, they all are very simple.
They're very simple. Man. You don't complicate the process, and
anybody who listens to it, all they have to do
is develop the plan because the plans are all similar,
(26:33):
but they have to be consistent. That's what your secret
to success is. Yeah. Literally, if you don't plan, your
plan to fail. So all you gotta do is stick
to the plan. Again, I want to thank my man Justin,
my young frat brother making side fire. You know we're saying, Fred,
let's go put it out there making side fire out there.
You got Kamala Haron's out there talking about it, akas
(26:53):
you know what I'm saying. We got here doing the
Big Dog Country and my producers. His dad is a
make a man too, so you know it's CU's right there.
They purposely gold. Hey, Justin, Man, thank you for taking
the time. Man. We're gonna get this out here. Man.
If you know anything, how can they get in touch
with we do? As we close out the show. Man.
Definitely appreciate the time. I love the love that I
(27:13):
get from you all. If anybody has any questions about
anything that I can help you with, from real estate
to business. The easiest way to access all of my
different businesses, it's gonna be my website www dot justin.
That's j U s t I n M. For Michael Lee,
that's l e e sr dot com. So j U
s t I n M l e e s r
(27:34):
dot com. That reads justinimly senior dot com. All of
my links are there, podcast interviews, content all free. Tap
in there. Check out our upcomingy visit Atlanta area and
around the nation. Man, thank you so much for the time. Man.
I look forward to the interview in September and coming
in and really chopping up with you right. Appreciate you man,
(27:55):
Thank you for coming on Money Making Conversations Masterclass, Doctor
just and Ley send y'a. This has been another edition
of Money Making Conversation Masterclass hosted by me Rushaun McDonald.
Thank you to our guests on the show today and
thank you o listening to the audience now. If you
want to listen to any episode I want to be
(28:15):
a guest on the show, visit Moneymakingconversations dot com. Our
social media handle is money Making Conversation. Join us next
week and remember to always leave with your gifts. Keep winning.